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Link Building: To Link, or Not to Link, That is the Question
Lately, there have been a lot of heated discussions regarding link building. Is it ethical to create a link building campaign? Does Google or any other search engine penalize for "link farms" (a bunch of non-related links created for the SOLE purpose of increasing search engine ratings)? Is the "link building era" over? Link Farms Many webmasters claim that Google penalizes websites for link farms. If this is so, why are a link farm sites that have a page rank of 5 on their link farm page? Let me give you an example, go to Google.com, type in any popular keyword(s) and append the word "links" to it. For example, "ABCD Links." Notice you'll get tones of websites that are linking to unrelated sites, but still have a great PR. I do not encourage link farming in any way or form, but building valuable partnerships is something I do encourage. If you're a jewelry site and you're exchanging links with an antiques site, I think this is a great thing. It's very possible that someone searching for jewelry may have an interest in antiques. I own a few sites and the hits I receive from partially related sites are phenomenal. Most of my websites are targeted towards webmasters so I receive hits from all sorts of sites. Remember, many webmasters claim to know the truth regarding search engine algorithms, but no one knows the EXACT TRUTH except the programmers at the search engines. Webmasters may have been penalized in the past for link farms and doorway pages (pages created around certain keywords for the sole purpose of redirecting surfers to the main page), but who's to say why some HAVEN'T been penalized. Who Should I Create Link Partnerships With? 1. Create link partnerships with sites related to your site. 2. Create link partnerships with sites that have an audience that may be interested in your products 3. Exchange homepage links with websites that fit in your genre. You'll receive a link on a page with a good ranking and you'll get quality, targeted hits. How Do You Find Link Partners? 1. Signup with an automated links management provider that organizes your links and helps find link partners. Automated tools are the best because they help you save time. Uploading and downloading your pages for every link exchange can be a huge pain and very time consuming. Automated tools are NOT link farms because they give you complete control of who you exchange links with. If a member exchanges links with every website, he/she might be abusing the tool. If a member uses the tool responsibly, it can be very effective. 2. This is a great little exercise I would recommend to anyone. a. Write down 20 search terms pertaining to your website b. Go to http://www.google.com and type in a search term written in step A c. Contact as many websites as possible listed under that search term and ask them to exchange inner page or homepage links with you. If they're NOT interested, ask whether they would be interested in selling advertising space. If your website is fairly new, you may want to ask sites for advertising prices. Free hits are the best hits but sometimes you might have to go the extra lap and pay for service. I wouldn't recommend spending over $100 / month for advertising UNLESS it's a high traffic site with your site audience. The best deals are the ones that offer $10-25 / month. There are sites out there that will sell SUPER cheap advertising, and others that charge an arm and a leg. EVERYONE gets rejected sometime or another so keep your head up and keep moving along! The internet is comprised of Billions of websites. If you're rejected 500 times, you still have MANY business opportunities left! This is a continuous job so set aside time every week to do this. If you don't have time for this, then you don't have time to make money. 3. Hire a link building firm (this can be quite expensive but if you have money, its minimal work for you) PageRank Pagerank is a great tool but don't use it as your ONLY measurement for success. I can't explain everything about pagerank but a good explanation is given at http://www.google-watch.org/pagerank.html. Conclusion In conclusion, link building is not only for increasing link partners and search engine rankings, it's also used to create partnerships and establish profitable relationships with other webmasters. Link building is a tedious process, but one of the best for getting free (sometimes not), targeted hits from other websites. Vik Tailor is the owner of http://www.linkexchanged.com and http://www.buyadvertisingonline.com. He has been in the online advertising industry for over 4-5 years and has extensive online marketing knowledge.
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Google SEO Tips: 8 Steps to Optimize Your Google My Business Listing [Infographic] Social Media Today Are you looking for ways to improve your presence on Google? Want to increase the chances of your business listing found by online searchers? Google My ... Your Ultimate SEO Audit Checklist [EBOOK] Search Engine Journal Eliminate the guesswork from SEO audits and learn how to tackle the task methodically when you read Search Engine Journal's new SEO audit ebook. SEO Content Writing vs. SEO Copywriting: Is There a Difference? Search Engine Journal Heather Lloyd-Martin is the pioneer of SEO copywriting. A 20-plus year veteran in the space, she has helped countless businesses generate more traffic and ... How better security boosts SEO Econsultancy Good website security isn't glamorous, but it's great for SEO. Learn about the best SSL certificate for you and other tips for better website security. 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SEO Testing Service Market 2019-2024 with Major Key Player: 99 Percentage, SEO Tester Online, Click Information System, 1&1 IONOS, SEO SiteCheckup, WebDepend, TestMatick, SEOmonitor, 180fusion & more Market Segment The global SEO Testing *Service* market is comprehensively and Insightful information in the report, taking into consideration various factors such as competition, ... Former Rainz member Seo Sung Hyuk unveils MV teaser for solo single allkpop Seo Sung Hyuk has released the MV teaser for his upcoming song.As reported, this former Rainz member has recently signed an excl… 10 Tips for Nailing Your SEO MakTechBlog Posted by Mayank | Sep 20, 2019 | News | 0 |. Share this on WhatsApp. Your primary motive as a business owner is to direct as much traffic as possible through ... Green Gecko Digital leaps to the #1 spot of SEO Company Leeds on Google Rankings - Business Up North Green Gecko Digital leaps to the #1 spot of SEO Company Leeds on Google Rankings Business Up North Green Gecko Digital has become the highest-ranking result for SEO Company Leeds on an organic Google search. Earning high rankings on an organic Google ... Content: The Indisputable Backbone Of Your Website SEO Strategy Forbes Focus on creating valuable *content* in order to attract organic traffic from search engines and convert that traffic into paying customers. 10 Ebooks About SEO You Should Download & Read Now Search Engine Journal Looking for helpful ebooks to learn more about SEO? This post lists down 10 must-read SEO ebooks you should download right now. SEO Versus SEM: What's The Difference? Forbes Separate and clearly understand the categories before defining your marketing plan. Five SEO Tips For Doubling Site Traffic Forbes There are several different SEO marketing strategies that companies can incorporate into their sites to help gain traction in search results and drive more people ... SEO Platforms Market Growing Demand and Business Opportunities 2019 | Oracle Marketing Cloud, KIZEN, Act-On, ActiveDEMAND, Red Spot Interactive SocioHerald and SEO Platforms Market TrendSEO Platforms ForecastSEO Platforms marketSEO Platforms Market AnalysisSEO Platforms Market GrowthSEO Platforms ... 7 SEO best practices you should be doing regardless of what Google says Search Engine Land In many ways, organic search rankings are the lifeblood of the online business world. As SEO specialists know all too well, Google is famously quiet about what ... 7 Basic SEO Best Practices You Can Learn from Huge Travel Brands Search Engine Journal Let's look at the huge travel websites dominating the SERPs today and learn which SEO best practices they're implementing in order to succeed. The Best Free SEO Tools to Increase Your Rankings Entrepreneur You don't need a massive marketing budget to rank higher on Google. The best free SEO tools help you boost traffic and analyze the competition. Why Having a User-First Approach to SEO Is Important Search Engine Journal One of the keys to success in SEO is striking the balance between pleasing the search engines and the users. Learn how to have a user-first approach to SEO. New Podcast at PAW Online: Sarah Seo '02 *16 Princeton Alumni Weekly In popular culture, the car is seen as a symbol of freedom. But as legal historian SARAH SEO '02 *16 writes, driving a car is also “the most policed aspect of ... 6 Brilliant Reasons Why You Should Use SEO Tools Search Engine Journal Tools are definitely useful for SEO. But in case you're not convinced, here are six more brilliant reasons why you should be using SEO tools. New To SEO? How To Boost Your Rankings With These 4 Easy Tips Inc. SEO, or Search Engine Optimization, is a term that has exploded in the digital world over the last decade. It started as a term used primarily by people like web ... The Top 5 Ways to Prove the Real Value of SEO Search Engine Journal Here are five of the best ways to prove the real value of SEO to prospective clients, current clients, your boss, or anyone who wants to invest in SEO. What's the Value of SEO? Practical Ecommerce Here's a look at the cost of optimizing a site for search engines, the value it drives, and the impact of not doing it. The average salary for a ... 5 On-Site SEO Factors That Matter Most Search Engine Journal Let's escape the narrow mindset that Google and search engines only prize three primary ranking factors. As important as links and publishing *content* remain, ... The High Cost of Ignoring SEO Practical Ecommerce Ignoring organic search traffic can be costly. I addressed the topic last year at Edgenet Academy (now Syndigo), which helps manufacturers and retailers ... 7 Best SEO Tools to Help You Rank Higher in Google Entrepreneur The key to building and sustaining organic traffic is knowing which are the best SEO tools to use. Today, there are so many SEO checkers on the market that it be ... |
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