Google Patent Application - Linking
The recent patent application filed by Google details numerous items the search engine uses to rank web pages. The specific application is summarized as:
"A method for scoring a document, comprising: identifying a document; obtaining one or more types of history data associated with the document; and generating a score for the document based on the one or more types of history data."
The patent application sheds significant light for those pursuing search engine optimization with Google. Patent applications can be difficult to understand, so following are highlights for those that don't speak lawyer.
Google's Link Evaluation
It is well known that Google uses links as a significant ranking element. Although the patent application doesn't dispute the value of linking, it does highlight the best method for pursuing a linking strategy. Simply put, consistently adding links will have a much better effect than adding links in bunches.
Google notes in the patent application that it looks at links from a historical perspective. The search engine notes the discovery date of links, the life span of the link and the speed at which a new web site obtains links. This approach reveals that Google is discounting quick link exchange strategies such as buying bulk links for your site. Instead, Google appears to consider a natural linking evolution as a sign that a site is "legitimate."
The specifics of a good linking strategy are a bit difficult to nail down. In the patent application, Google tries to hide the evaluation method by listing factors that "might" go into evaluating links to a site. Factors that "might" be considered include:
1. The anchor text of the link.
2. The discovery date of the link.
3. The growth rate of links to your site.
4. The rate at which links to a page appear and disappear.
5. The age of links with older links carrying more value.
6. Numerous links to a new site will be looked at as spam, unless some of the links are from highly valued sites.
7. Link growth that is constant is optimal.
8. Sudden bunches of new links will be devalued as spam.
A general theme becomes clear as one reads the Google patent application. Google values sites that are in it for the long term, update regularly and consistently grow in link popularity. Taking this theme into account, it is easy to understand why the Google sandbox exists.
A steady approach is the key if you intention is to gain top rankings in Google. While the delay can be aggravating, the results are certainly worth it.
Halstatt Pires is with http://www.marketingtitan.com - an Internet marketing and advertising company comprised of a search engine optimization specialist providing meta tag optimization services and Internet marketing consultant providing internet marketing solutions through integrated design and programming services.
3 Steps to Better Content: Power up Your SEO with Audience Understanding Search Engine Journal
How Important Are Backlinks for SEO? Search Engine Journal
The 7 Most Important Things I've Learned About SEO This Year Search Engine Journal
3 Reasons Why You Need to Integrate CRO with SEO Search Engine Journal
5 Things You Should Know Before Buying SEO Software Search Engine Journal
How Important Is an H1 Tag for SEO? Search Engine Journal
SEO: What Google's New Passage Indexing Means for Ecommerce Practical Ecommerce
SEO in a Nutshell: Understanding, Credibility & Deliverability Search Engine Journal
How to Strengthen Your SEO Strategy to Improve Visibility and Sales CoFounder Magazine
How to Leverage Keyword Mapping for SEO Success Search Engine Journal
What short-term rental managers need to know about SEO Short Term Rentalz
5 Tips for Hyper-Optimizing Your SEO Business 2 Community
How to Use Microsoft Bing Site Explorer for SEO Search Engine Journal
Google Answers Question About Passages SEO Search Engine Journal
How CRO Can Help Tie Your SEO Efforts to the Bottom Line Search Engine Journal
Why It’s Time to Retire Black, White & Gray Hats in SEO Search Engine Journal
Hidden SEO Spam Link Injections on WordPress Sites Security Boulevard
What passage indexing and natural language processing mean for the future of SEO - Search Engine Land
Content regulation. UK's National Cyber Force. Stone Panda's spoor. Printers, SEO for extortion. Through a glass and darkly. - The CyberWire
Content regulation. UK's National Cyber Force. Stone Panda's spoor. Printers, SEO for extortion. Through a glass and darkly. The CyberWire
5 SEO Quick Fixes for Ecommerce Sites Search Engine Journal
How to look for SEO keywords? | Marketing Mentor | advantagenews.com AdVantageNEWS.com
Digital Future Report Reveals Majority of Marketers Are “in Denial” About SEO Performance Gap - MarTech Series
Digital Future Report Reveals Majority of Marketers Are “in Denial” About SEO Performance Gap MarTech Series
Video: Elie Orgel on using data to create pages that get links Search Engine Land
Global Search Engine Optimisation (SEO) Software Market 2020-2025 Detailed Analysis on Key Segments, Revenue Generation and Top Companies WordStream, Moz, SEO Book, LinkResearchTools, SpyFu etc. - Cheshire Media
Global Search Engine Optimisation (SEO) Software Market 2020-2025 Detailed Analysis on Key Segments, Revenue Generation and Top Companies WordStream, Moz, SEO Book, LinkResearchTools, SpyFu etc. Cheshire Media
3 Ways to Use Chrome DevTools for SEO Troubleshooting Search Engine Journal
Search Engine Optimization Seo Tools Market begins to take bite out of Versioned Long Term Growth 2027 - Eurowire
Search Engine Optimization Seo Tools Market begins to take bite out of Versioned Long Term Growth 2027 Eurowire
Does paid traffic help in SEO and increase website ranking? Best in Australia
Know How Search Engine Optimization SEO Tools Market Market is demanded globally by Top manufacturers - Eurowire
Know How Search Engine Optimization SEO Tools Market Market is demanded globally by Top manufacturers Eurowire
The Future Of Digital Marketing In Singapore: Media Mojo GlobeNewswire
Latest Trending Report on Search Engine Optimization (SEO) Tools Market 2020 with high CAGR In Coming Years with Focusing Key players like Yoast SEO, SEMRush, Siteliner, Ahrefs, Bonus Tool - TechnoWeekly
Latest Trending Report on Search Engine Optimization (SEO) Tools Market 2020 with high CAGR In Coming Years with Focusing Key players like Yoast SEO, SEMRush, Siteliner, Ahrefs, Bonus Tool TechnoWeekly
10 Coding, SEO & More Courses on Sale Right Now That Will Turn You into a Pro Developer - Gadget Hacks
10 Coding, SEO & More Courses on Sale Right Now That Will Turn You into a Pro Developer Gadget Hacks
Search Engine Optimization Market Share 2020 Industry Dynamics, Growth Forecast, Top Key Players – , SEMrush(US), SEO Book(Greece), Moz(US), Ahrefs(Singapore), AWR Cloud(US), com, LinkResearchTools(Austria), SpyFu(US), DeepCrawl(UK), WordStream(US), Searchmetrics Essentials(Slovakia), Majestic(UK) - Cheshire Media
Search Engine Optimization Market Share 2020 Industry Dynamics, Growth Forecast, Top Key Players – , SEMrush(US), SEO Book(Greece), Moz(US), Ahrefs(Singapore), AWR Cloud(US), com, LinkResearchTools(Austria), SpyFu(US), DeepCrawl(UK), WordStream(US), Searchmetrics Essentials(Slovakia), Majestic(UK) Cheshire Media
Buy Your New Holiday SEO T-Shirts Now Search Engine Journal
Don’t miss Search Marketing Expo online December 8-9 Search Engine Land
How to Run an SEO A/B Test Business 2 Community
Team Pumpkin to handle the digital mandate of Naturamore The Financial Express
Apex Digi tech Offers Quality SEO Marketing that Grows Local businesses' Google ranking - MENAFN.COM
Increase Your Search Visibility with 3 Twitter SEO Tips Business 2 Community
Local SEO Tools & Software Market Emerging Trends, Strong Application Scope, Size, Status, Analysis and Forecast to 2025 - AlgosOnline
Local SEO Tools & Software Market Emerging Trends, Strong Application Scope, Size, Status, Analysis and Forecast to 2025 AlgosOnline
Australian SEO and Web Hosting Business Announces Expansion of Their Services To Become A Full Digital Marketing Agency - Press Release - Digital Journal
Australian SEO and Web Hosting Business Announces Expansion of Their Services To Become A Full Digital Marketing Agency - Press Release Digital Journal
Miami Seo Expert Trading U
7 Tips on How to Optimise Crawl Budget for SEO Promotion World
Core Web Vitals: Are Your Clients’ Sites Ready for Google’s New Ranking Signal? - Search Engine Journal
Core Web Vitals: Are Your Clients’ Sites Ready for Google’s New Ranking Signal? Search Engine Journal
Search Engine Optimization (SEO) Tools Industry Market to Witness Huge Growth by 2028 | Ahrefs, KWFinder - Eurowire
Search Engine Optimization (SEO) Tools Industry Market to Witness Huge Growth by 2028 | Ahrefs, KWFinder Eurowire
Get Actionable SEO, PPC & Content Tips from Expert Speakers at SEJ eSummit Search Engine Journal
5 ways to modernize your CRE brokerage - Sacramento Business Journal Sacramento Business Journal
Global Search Engine Optimisation (SEO) Software Market Top Manufacturers: WordStream, Moz, SEO Book, LinkResearchTools, SpyFu etc. - TechnoWeekly
Global Search Engine Optimisation (SEO) Software Market Top Manufacturers: WordStream, Moz, SEO Book, LinkResearchTools, SpyFu etc. TechnoWeekly
What Google’s Quality Rater Guidelines Tell Us About UX Search Engine Journal
Search Engine Optimisation (SEO) Software Market Industry Share, Market Types, Business Providers and Future Forecasts to 2025 - Express Journal
Search Engine Optimisation (SEO) Software Market Industry Share, Market Types, Business Providers and Future Forecasts to 2025 Express Journal
SEO 101: Get Your SEO Guide for Beginners [EBOOK] Search Engine Journal
How K-drama’s Park Seo-joon uses his millions to do good South China Morning Post
Students from Asia share their military experiences and inspiration to serve their countries - Ke Alakai
Students from Asia share their military experiences and inspiration to serve their countries Ke Alakai
Search Engine Journal Is Hiring a Managing Editor Search Engine Journal
SEO: Back To Basics Forbes
Video Marketing: How to build your business and SEO goals Irish Tech News
The 10 Commandments Of SEO Forbes
Data-Backed Ways to Optimize for Google Featured Snippets Search Engine Journal
How to Plan Your Enterprise SEO Strategy Search Engine Journal
SEO tips to improve your online presence Standard-Times
SEO in 2020: What Basics You Need to Know to Be Successful Search Engine Journal
Study: Comparing the data from 8 SEO tools Search Engine Land
SEO and Google Ads aren’t just web magic. Businesses need to know them. This training can make them all clear - The Next Web
SEO and Google Ads aren’t just web magic. Businesses need to know them. This training can make them all clear The Next Web
20 Things I Learned From 20 Years of Working in the SEO Industry Search Engine Journal
Google SEO Mythbusting: Is More Content Better? Search Engine Journal
You're Likely Missing Out on Google Traffic. Boost Your SEO with This Budget-Friendly Tool. - Entrepreneur
You're Likely Missing Out on Google Traffic. Boost Your SEO with This Budget-Friendly Tool. Entrepreneur
5 Key Tools to Improve the SEO Potential of Your Content Social Media Today
Customers Want Fast Results? The Hybrid Approach for SEO Agencies Search Engine Journal
SEO: 5 Tips to Convert Visitors to Buyers Practical Ecommerce
How To Indirectly Get To The Top Of Search Engines
There are millions of web sites trying to get listed in the top 20 spots of the major search engines. That amounts to a lot of competition! Even if your website can't get in the Top 20, you can use indirect ways to get it there.
Goofy Mistakes that Hurt Your Search Engine Rankings
One thing is for sure, you don't want to spend hours, perhaps days, months, or years on a website to have some stupid little mistake get your site dropped or never even listed in the search engines. There are a lot of rules that search engines have created to block out what they call spammers, so don't kid yourself by telling yourself you are not an evil spammer.
HTML and Search Engine Optimization - What You Dont Know Can Kill You
When it comes to search engine optimization there is a lot of information available, some accurate, some not. If you really want to know what is going on regarding your website and how to best optimize it for good results with the search engines, you need to do some SEO research.
10 Steps To Higher Search Engine Positioning
There is perhaps no more level playing field in business than the Internet. It is this fact that has created millionaires from paupers.
Shopping Carts and SEO
Shopping and the Web. They go together like Mr.
How My Page Rank Went From 0 to 5 In One Update - How Yours Can Too
Increase Your Google Page Rank!Page Rank. We all know what is.
Search Engines: Tips and Strategies on Getting Listed and Ranking High for Newbies
You've got a website. You've put countless hours into it, tweaking the look and feel and making sure all the links work.
The Hottest Tip On Getting A Web Site Listed Quickly by Yahoo, Inktomi, MSN, FAST and AltaVista
Every webmaster knows that the free search engines are a major source of traffic.They also know that applying all the SEO techniques in the world will not in itself get their web pages spidered, indexed and listed.
Search Engine Optimization Tips For 2005 - Part Two
Welcome to the second part of our series of articles on search engine optimization. In the previous article we discussed keywords, domain names, content and keyword density issues.
Google Adsense Optimization Tips
There are plenty of tips to help you enhance your adsense revenue in the net, and I'm always seeking for new points. Today, I come back to the Help section of my google adsense account and find treasure there.
Search Engine Traffic Domination - How to Turn the Search Engines into Your 24/7 Salesmen
Getting your website returned by the search engines as a high result is a significant goal by most webmasters because higher search results means higher traffic and revenues. However, there are some tips you can utilize to help your website gain better rankings by the search engines and ways to turn the search engines into your 24/7 salesmen.
Seecrets on Website Promotion: Search Engine Wars - a Different Perspective
The objective of all search engine providers is epitomized by the ideal search often portrayed in the popular television and movie series "Star Trek". When the captain issues a request for all information on a Klingon spaceship, the search engine intuitively understands that he wants military information.
Top Ten Listing? Hmmmmmmmm
This is my question..
10 Things to Expect from Your SEO Copywriter
From the perspective of a business owner, webmaster, or marketing manager, the change exhibited by the Internet is profoundly exciting, yet profoundly disturbing. The information (and misinformation and disinformation) it offers, the business benefits it promises, and the rules it is governed by change at such a rapid rate that it's almost impossible to keep up.
Search Engines - The Dominant Factor
Let's face facts - Search engines are starting to rule and dominate the way people advertise their products and services.Gone are the days of low-cost, no-cost advertising.
Feed me - Satisfy the Search Engines and Your Sites Visitors With Keyword-Rich Content
Search engines love content. Graphics may make your site look great, but a nice picture does not attract a search engine.
The Best 7 Steps To Get A Top Google Ranking Guaranteed
Google returns more search results then any other search engine. Clearly if you can get a Top Ranking in Google you will drive highly targeted traffic to your web page.
Local Search Optimization - A Guide to Getting Started
While searching the web these days, it's hard not to notice all those little Local tabs sprouting up in the vicinity of the search field on virtually every major search engine. Within the past year, the race has been to integrate a plethora of advanced features into local search capabilities.
Google Contest - Nigritude Ultramarine
Search engine optimization experts are having fun with Google. Experts, with DarkBlue.
The Latest Craze: Local Search, 7 Steps to Being #1 in Your Local Market
Anyone would agree that it is much easier to be number 1 out of 100 or 500 then 1 Million or 200 Million. With these 7 Steps you should have no problem being number 1 in your Local Market or MarketsA Recent Search on the Term Book Store Yielded over 200,000,000 Million Results in the Yahoo Search engine.
|home | site map|