SEO Information

Basic Search Engine Promotion


I can't tell you how many times people have asked me, "How to do I get my site to come up in the top ten of the search engines so I can get hits and sell my product?"

What they really want to know is, "How can I get people to show up to my website without spending any money on advertising my site!"

People usually don't like my answer because accomplishing a "top ten ranking" on any search engine always requires careful thought along with a significant amount of work.

Three types of "Search engines" abound on the Internet. They include true search engines, directories, and links pages.

At last count approximately 10,000 sites referred to themselves as search engines, though only about a dozen sites rate your attention since they drive 97% of the Internet's search traffic.

These sites include Google, Yahoo!, Overture, MSN, AltaVista, AllTheWeb, Lycos, DMOZ, and a few others.

When a visitor logs onto a search engine looking for information, they enter "keywords" about the subject in hopes of obtaining a list of relevant websites.

Each search engine or directory operates with its own rules about judging a site's relevancy to a keyword search.

They look at text on the web page (body text) as well as words you can't see which reside in the actual code of the web pages.

This code includes such things as alt tags, title tags, and others.

Depending on the search engine, what you can't see may represent a far more important part of ranking well than the words appearing on the page.

Search engines look at how many times a keyword shows up in the various parts of your website as well as actual location on the page.

Assuming that an important subject for your pages would appear at the beginning of a page, those web pages starting with the keyword should rank better than those that don't.

Also, in many cases, the more websites linking to your site will drastically impact your rankings.

Entire books and websites exist to teach eager website owners how to pump up their rankings on all the various search engines, however these promotion tips will serve you well in your quest for the "Top Ten!"

** See what others have done for maximum exposure!

Go to the various search engines and perform a search under which you would like to appear.

Dissect those pages to find the common elements that make them show up.

~ How often and where do the keywords appear on the page?
~ How many words on the page in total?
~ Do they put keywords in their hypertext links?
~ How many other sites link to them and could you easily get a link from those sites too?

** Beware of registration vs. promotion

Plenty of companies will "register" your website with thousands of search engines for about $50-$100.

But simply submitting to the search engines won't do much for you. Without the proper structure in your website, only sheer luck will cause your site to pop up in the top ten!

(c) Jim Edwards - All Rights reserved http://www.thenetreporter.com

About The Author:

Jim Edwards is a syndicated newspaper columnist and the co-author of an amazing new ebook that will teach you how to use fr-e articles to quickly drive thousands of targeted visitors to your website or affiliate links...

Simple "Traffic Machine" brings Thousands of NEW visitors to your website for weeks, even months... without spending a dime on advertising! ==> "Turn Words Into Traffic"


MORE RESOURCES:
This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news


Search Engine Journal

Growing Traffic Outside the SEO Paradigm
Search Engine Journal
Recent articles have expressed dismay that Google is sending less traffic. The underlying assumption is that Google is the Internet and without Google we wither. That's actually not true. SEO is not the only traffic driver. Online success does not ...
How to effectively track SEO performanceKnowTechie
Google: IP Addresses Don't Matter For Backlinks & Search RankingsSearch Engine Roundtable

all 6 news articles »


Search Engine Land

SEO agencies – Important questions to ask before choosing one
Search Engine Land
Have you ever had a negative experience using a search engine optimization agency? If so, you are by no means alone. It seems like just about every business owner has heard SEO horror stories or has one themselves. This article is not an exposé of bad ...
Technical SEO is now a leading search ranking factorBusiness MattersBusiness Matters

all 2 news articles »


Marketing Tech

SEO ranking – The factors you need to focus on in 2018
Marketing Tech
Search engine optimisation (SEO) is not what it used to be. No surprise there, just think of an industry that hasn't changed over the years. The reason SEO isn't the same, however, is because the rules and ethics keep changing and are pretty much ...
SEO Ranking– What factors you need to focus on for your siteNetimperative

all 3 news articles »


Forbes

SEO Is A Must For Small Businesses: Here's How To Get Started
Forbes
If this means you have to take a crash course on search engine optimization (SEO), so be it. Another option is to create your website and then solicit SEO services from a reputable company. Although you may not have a large budget as a small business ...
Move Past Beginner's Level Link-Building Practices to Improve SEOMarTech Advisor

all 6 news articles »


CPAPracticeAdvisor.com

Why Local SEO is Important to Accountants
CPAPracticeAdvisor.com
As the Internet and Google is ever-changing, so is the behavior of its users and their needs which are currently shifting from global to locally-oriented searches. Currently it's estimated that 59% of Internet searches are now performed with local ...



Forbes

15 Common SEO Mistakes To Avoid
Forbes
Understanding SEO is the ultimate marketing discipline, especially in today's highly digital world. If you want to drive traffic to your site and increase sales, you have to keep up with the ever-changing search engine algorithms. Of course, in the ...
The benefits of using SEO for your small businessAugusta Free Press
Hiring The Right North London SEO CompanyThe Frisky
Why You Should Hire An SEO Marketing Expert For Your Law PracticeTG Daily (blog)

all 8 news articles »


Forbes

Three Simple Steps To Seasonal SEO Success
Forbes
'Tis the season for seasonal SEO. Now you're asking: “Wait, seasonal SEO. Is that even a thing? I thought SEO was a long-term strategy.” Yes, seasonal SEO is surely a thing -- a big thing -- that should work hand-in-hand with your long-term strategy.



5 ways ignoring SEO could affect your bottom line
Search Engine Land
There's a common misconception that the financial benefits of SEO are not as clear as say, social media or PPC. But anyone familiar with SEO knows that it is highly measurable and in most cases even better value for money than both social media and PPC.

and more »


Forbes

Rich Snippets: A Valuable And Underutilized SEO Strategy
Forbes
In reviewing your latest digital marketing strategy, perhaps you feel like you've dotted all your i's and crossed all your t's, yet you're still not ranking as high as you'd like. You've optimized the title tags and meta descriptions and targeted all ...



CMSWire

Why SEO Efforts So Often Fall Short
CMSWire
The inability to get people to implement SEO recommendations is the most common SEO fail of them all. I know, this sound like a no-brainer — but it's one of the biggest issues that we deal with as an industry. Often SEOs can explain perfectly why ...


Google News

home | site map
© 2006