Great Site Ranking in Google The Secrets Out
How many years did you register your domain name for? If it was only one then Google could hold that against you.
Because the majority of Spam websites only register a domain name for one year. A domain name registered for a longer period implies that the owner is more likely to be legitimate and serious about their web site.
This is just one of the unusual factors possibly considered by Google when indexing and ranking a website. Factors you could never even have guessed at in some cases.
How do I know this?
Google have recently made public, March 31 2005, the contents of their filing of United States Patent Application 20050071741.
In which many of the search giants secret ranking criteria is revealed and it makes very interesting reading. You must read this if you are serious about ranking well in Google. The days of Spaming Google are drawing to a close. With this patent they reveal just how hard they're coming down on Spam sites. You Do Not want to get caught out.
Listed below you will find the hard facts, I recommend you bookmark this page now. You will need to reference it each time you optimize a new site.
It's common knowledge that Google relies heavily on inbound relevant links to rank a site. Now they explain exactly how it works.
As well as the number, quality and anchor text factors of a link. Google seems to also consider historical factors. Apparently the Google 'sandbox' or aging delay begins count down the minute links to a new site are discovered.
Google record the discovery of a link, link changes over time, the speed at which a site gains links and the link life span.
With this in mind fast link acquisition may be a strong indicator of potential search engine Spam.
Gone are the days of pages and pages full of links. You must grow your links slowly to stay below the radar and be careful who you exchange links with. That means no more buying hundreds of links at once or other underhand tactics.
PR is now very valuable.
Your link anchor text should vary but remain consistent with your site content. No more using your main keywords on every link exchange you gain. That's 'anchor Spam'. Instead vary them around your top five to ten keywords.
Link exchanges are still very important but you must work and utilize them ethically. If you don't and you get caught the recovery from a ban can be months in coming and your host and IP may also be recorded.
Softly softly seems to be the message. The fact is fewer but better quality links will benefit you more anyway and they will be much more likely to long-term which is good to.
? Site click through rates (CTR)
CTR may now be monitored through cache, temporary files, bookmarks and favorites via the Google toolbar or desktop tools. Many have suspected for some time that sites are reward for good CTR with a raise in ranking. Similar to how Adwords works.
CTR is monitored to see if fresh or stale content is preferred for a search result.
CTR is also analyzed for increases or decreases relating to trends or seasons.
? Web page rankings are recorded and monitored for changes.
? The traffic to a web page is recorded and monitored over time.
? Sites can be ranked seasonally. A ski site may rank higher in the winter than in the summer. Google can monitor and rank pages by recording CTR changes by season.
? Bookmarks and favorites could be monitored for changes, deletions or additions.
? User behavior in general could be monitored.
As Google is capable of tracking traffic to your site you should closely monitor the small amount of copy returned in search results. Ideally you want to integrate a call to action in there to increase your listings CTR.
Clicks away from your site back to the search results are also monitored. Make your site as sticky as possible to keep visitors there longer. As mentioned above it may also help if you could get your visitors to bookmark you.
? The frequency and amount of page updates is monitored and recorded as is the number of pages.
Mass updates of hundreds of files will see you pop up on the radar.
On the other hand few or small updates to your site could see your rankings slide. Unless your CTR is good. A stale page that receives good traffic may hold it's own and not require an update. So don't update for the sake of it.
Depending on your market fresh content may not be a requirement. If the information your pages contain does not go out of date then updating may not be necessary. If your market is more news based for example then changes regularly are a must. In general changes don't necessarily have to mean fresh content. They could involve simple edits to current content.
A further indicator that Google is really cracking down on Spam is made clear in the following extract from the Patent. Mention is made of changing the focus of multiple pages at once.
Here's the quote - "A significant change over time in the set of topics associated with a document may indicate that the document has changed owners and previous document indicators, such as score, anchor text, etc., are no longer reliable.
Similarly, a spike in the number of topics could indicate Spam. For example, if a particular document is associated with a set of one or more topics over what may be considered a 'stable' period of time and then a (sudden) spike occurs in the number of topics associated with the document, this may be an indication that the document has been taken over as a 'doorway' document.
Another indication may include the sudden disappearance of the original topics associated with the document. If one or more of these situations are detected, then [Google] may reduce the relative score of such documents and/or the links, anchor text, or other data associated the document."
There's still more to look out for:-
? Changes in on page keyword density is monitored and recorded as are changes to anchor text.
? The domain name owner address is considered, most likely to help in a local search result.
? The technical and admin contact details are checked for consistency. These are often falsified for Spam domains.
? Your hosts IP address. If you are on a shared server it's possible somebody else on that server is using dirty tactics or Spaming. If so your site will suffer since you share the same IP.
The impression I get here is that Google have learned from the Spam 'attack' they suffered in early 2004 and they are determined to eradicate it from their listing results.
So what do you do?
There's a lot to take onboard here and consider. But you can't go far wrong with your SEO if you try to grow your site as organically as possible.
If you know what you are doing you can take short cuts. Carry on with link exchanges but consider each site carefully and slow down in your gathering of them. Vary your anchor text. Add small amounts of good quality content to your site regularly. Check your search engine listings and edit your site to include a call to action in them if possible. Make your site more 'sticky' to encourage visitors to stay a while. Encourage visitors to Bookmark your site. Oh and register new domain names for at least two years.
Before you do anything remember to reference the above info first. It may just save you months of misery as your site gets banned and 'Sand boxed'.
Overall keep it ethical and you can't go far wrong. Do not be tempted to Spam. Stick to the guidelines above and you are much more likely to outlast and out rank your competition.
About the Author
This article comes with reprint rights. You are free to reprint and distribute it as you like. All that we ask is that you do not make any changes, that this resource text is include, and that the link above is intact.
Why SEO is an Essential Puzzle of Digital Marketing Business 2 Community
The Future of SEO: What SEO & Marketing Pros Need to Understand Search Engine Journal
Why Amazon success requires a holistic approach to SEO and advertising DigitalCommerce360
SEO myths busted by an ex-Googler Search Engine Land
What is SEO? businessjournaldaily.com
Managing Successful SEO Migrations Search Engine Journal
3 SEO Practices to Guide Your Strategy in 2020 Associations Now
8 Tried & Tested Tips for Improving SEO & Developer Relations Search Engine Journal
SEO Keyword Research: 13 of the Biggest Mistakes You MUST Avoid Search Engine Journal
SEO Content Strategy Tips to Boost Your Ranking in 2019 The Content Standard by Skyword
Benchmarking Beyond SEO: What Competitors' Website Traffic Can Reveal Search Engine Journal
SEO Is Everyone’s Responsibility: 5 Tips to Get Non-SEOs Bought Into SEO Search Engine Journal
How to Monitor SEO Topic Clusters, Silos Practical Ecommerce
Reciprocal Links: Do They Help or Hurt Your SEO? Search Engine Journal
Google’s Baby Algorithms: How to Think About Them for SEO Search Engine Journal
Real-Time Insight & Real-Time Action in SEO: How Automation Bridges the Gap Search Engine Journal
SEO best practices support ADA compliance for digital accessibility Search Engine Land
A framework for SEO success with structured data Search Engine Land
Elevating Women in SEO: The Industry Still Has a Long Way to Go Search Engine Journal
Patent: Google Going Old School with Local SEO, But In A New Way Search Engine Journal
Here’s how to leverage long-tail keywords for your SEO Search Engine Land
Ongoing Education: Your Secret to SEO Success Search Engine Journal
Calgary Agency Shares Insight On SEO StreetInsider.com
Let's Untangle the Knotty Mystery of SEO Radio World
Here’s Why Inclusive Web Design with SEO Wins 2020 Search Engine Journal
5 SEO Tips to Optimize Your Next Blog Post Business 2 Community
Why the University of Arizona changed its abbreviation for SEO Search Engine Land
Why SEO is Important for Your Business Business 2 Community
Google Launches New, Animated Video Series About SEO for Beginners Search Engine Journal
TF-IDF: Can It Really Help Your SEO? Search Engine Journal
For SEO, How Fast Is Fast Enough? Practical Ecommerce
Quick Tips for Surviving the Search Marketing RFP Season Search Engine Journal
How to find your ideal SEO agency Search Engine Land
Video: Eric Enge on Google advice vs. real-world SEO experience Search Engine Land
Increase Your Site's Visibility on Google with These 9 SEO Tips Virtual-Strategy Magazine
Top 10 SEO Tech Solution Companies - 2019 Marketing Tech Outlook
SEM vs. SEO vs. PPC Defined: What’s the Difference? Search Engine Journal
Tesla Solar: Is Google SEO the Only Issue? Market Realist
Three Off-Site Tactics That Seriously Boost SEO Traffic MarketingProfs.com
Barry Schwartz on Covering SEO News, Productivity & How to Grow a Business [PODCAST] - Search Engine Journal
Barry Schwartz on Covering SEO News, Productivity & How to Grow a Business [PODCAST] Search Engine Journal
5 Free Keyword Research Tools for SEO & PPC JumpFly PPC Advertising News
Misquoted and misunderstood: Why many in the search community don’t believe the WSJ about Google search - Search Engine Land
Misquoted and misunderstood: Why many in the search community don’t believe the WSJ about Google search Search Engine Land
SEO: Google's BERT Update Helps Ecommerce Product Pages Practical Ecommerce
How Google's BERT SEO Update Will Impact Content and Search PR News - For Smart Communicators
Why Discoverability Needs to Be an SEO Focus with Garrett Mehrguth [PODCAST] - Search Engine Journal
Why Discoverability Needs to Be an SEO Focus with Garrett Mehrguth [PODCAST] Search Engine Journal
New video emerges of Park Hang-Seo’s altercation with Thailand goalkeeper coach - FOX Sports Malaysia
New video emerges of Park Hang-Seo’s altercation with Thailand goalkeeper coach FOX Sports Malaysia
30+ SEO Stats from 2019 to Guide Your Strategy in 2020 and Beyond [Infographic] - Social Media Today
How to Make Your Social Media SEO-Friendly INSTORE MAG
Google’s John Mueller on Structured Data, Speed, Disavows, Legacy Penalties & Much More [PODCAST] - Search Engine Journal
Google’s John Mueller on Structured Data, Speed, Disavows, Legacy Penalties & Much More [PODCAST] Search Engine Journal
University of Arizona switches from UA to UArizona for SEO The Associated Press
Google BERT Update – What it Means Search Engine Journal
Video: Eric Enge on building and selling his SEO agency Search Engine Land
Could Blogging Boost Your Ecommerce SEO? Practical Ecommerce
Reports: Vietnam lodge official AFC complaint against Thailand assistant coach for misbehavior against... - FOX Sports Asia
Reports: Vietnam lodge official AFC complaint against Thailand assistant coach for misbehavior against... FOX Sports Asia
Watch: Oh Yeon Seo And Ahn Jae Hyun Can't Stand Each Other In New Look At “Love With Flaws” - soompi
What Does It Mean to ‘Do SEO’? Search Engine Journal
Global Search Engine Optimisation (SEO) Software Market Insights 2019 : WordStream, Moz, SEO Book, LinkResearchTools, SpyFu - Breakaway Trends
Global Search Engine Optimisation (SEO) Software Market Insights 2019 : WordStream, Moz, SEO Book, LinkResearchTools, SpyFu Breakaway Trends
The Best Free SEO Tools to Increase Your Rankings Entrepreneur
Should you do 100% of your SEO in-house? Search Engine Land
7 SEO Mobile Apps You Should Know About Techtree.com
My experience with SEO Practical Ecommerce
7 SEO best practices you should be doing regardless of what Google says Search Engine Land
Watch: Ahn Jae Hyun Hilariously Attempts To Seduce Oh Yeon Seo In “Love With Flaws” Preview - soompi
Can SEO Be Made Predictable? Search Engine Journal
What's the Value of SEO? Practical Ecommerce
7 Best SEO Tools to Help You Rank Higher in Google Entrepreneur
6 SEO Tips to Benefit Any Business Entrepreneur
SEO #1: Choosing THE Keywords to Optimize for
This is the first lesson out of 6 that teaches you the most important elements of search engine optimization. You should read one of these 6 courses EVERY day so that you can have enough time to "digest" all the information and put them to the test.
Anatomy Of A Top Ranking Web page
Optimizing web pages for high rankings in the search engines involved two main processes. Firstly there is the on-page factors which include what keywords you place where on the page itself.
Get a Number One Google Ranking With This Simple Technique
You probably do this already - complete regular searches in Google for your key phrases and see how high you rank. It's well known that the first three results are far and away the sites that get the most clicks.
How To Get Listed in Yahoo!
Getting listed in Yahoo! (The Very Top Search Engine/Index) is a lot like getting a date with the most beautiful girl in high school - often all you have to do is ask PROPERLY. I can make that statement because I have NEVER submitted a site to Yahoo! that wasn't listed.
Being dumped by Google? Learn how to avoid becoming a victim next time around!
After Google latest update nicknamed "Florida", many webmasters discovered that their traffic plummeted.What happened?More importantly what can you do about it?And what will Google do next?What happened was that Google made an algorithm change on how they rate web pages.
Complete Web-Site Optimization For Search Engines (Part 1)
SEO or search engine optimization strategy now becomes widely popular among online business operators. Nothing strange about it as it allows to substantially increase your gross income, as a result of growing traffic or visitors flow.
Would You Like More PageRank?
The higher the PR of your site the higher will be its search engine position. So the goal is to get lots of sites linking to your site.
What is Your Sales Message?
So you built a website, you have a product, but it's not selling. What's your sales message? Does your site scream out to potential customers "BUY ME!!" or does it simply say "Hi, we're here, we have a product, if you want one.
Rock Your Rank With a Dynamite Text Link - Yahoo Directory Explodes Rankings
Last week a client called me excitedly exclaiming that their Google PageRank had jumped a notch and their targeted keyword term now ranked #23 (up from #45) for their competitive search phrase. I asked the client if he'd been notified by Yahoo that his site was now included in the index after we had submitted it three weeks ago.
Keyword Targeting Strategy In Your Site
Once the keywords have been decided for the site one has to come up with a strategy to target those keywords across the site. Here is a primer on that.
The Need of Popularity
In very simple words, the link popularity of your site means the amount of links coming to you from another sites. Every major search engine heavily weighs the link popularity of sites when ranking sites.
Basic Search Engine Promotion
I can't tell you how many times people have asked me, "How to do I get my site to come up in the top ten of the search engines so I can get hits and sell my product?"What they really want to know is, "How can I get people to show up to my website without spending any money on advertising my site!"People usually don't like my answer because accomplishing a "top ten ranking" on any search engine always requires careful thought along with a significant amount of work.Three types of "Search engines" abound on the Internet.
Keyword Selection- The Dark Horse of Search Engines Optimization
Below are what I call the "10 Commandments" for Keywords.To start with select "keyword phrases" NOT keywords.
Ten Steps To A Well Optimized Website - Step 5: Internal Linking
Welcome to part five in this search engine positioning series. Last week we discussed the importance of content optimization.
Get More Cosmetic Surgery Patients From The Web
It's no surprise that dominant cosmetic surgery practices also have a dominant web site and presence. More than ever, cosmetic surgery patients utilize the Internet to help select a credible surgeon.
Advanced Uses for the Google Algorithm
Arrogant Overture Placing Greed Ahead Of Their Customers Needs
According to the dictionary, the definition of the word "overture" is as follows:"An opening or initiating move toward negotiations, a new relationship, an agreement, etc.; a formal or informal proposal or offer.
Yahoo Dopey, MSN Goofy, Google is Mickey Mouse Lost in a Sandbox
Seventy-two days ago Googlebot first showed up and crawled over 250 pages of a brand new domain in an experiment that has had an odd cartoonish character to it, where unexplained things happen with sometimes dark foreboding, a kind of Fantasia online.If you're unfamiliar with the Disney animation classic, Fantasia, Mickey Mouse plays a sorcerers' apprentice who wreaks havoc one evening as he dons the bosses magic wand and merrily destroys the castle.
All You Need to Know About Your Website Traffic is Contained in 5 Key Stats
You built that content rich web page optimized for your Keyword phrases but is it really working? By looking at these 5 Stats readily available from your CPanel you will quickly learn what you are doing well and what you need to improve on.Most Web Hosts will provide you with a Cpanel, where you can create E-mail Accounts, Upload Web Pages and check your stats.
Part 1. Wordtracker for keywords.
|home | site map|