SEO For Ecommerce
Ranking well under the free listings in the major search engines basically mean one thing - Lots of free, recurring, and targeted traffic. Major search engines like Google, Yahoo and MSN can be very powerful weapons in your internet marketing, if you know how to optimize your website to rank highly for your keywords. This article will focus on how you can optimize your website to rank on the top positions in search engines.
Getting listed on search engines is one thing, optimizing for top rankings is a totally different thing altogether. If you type in any keyword, the results shown may run into the millions of pages. Visitors would normally focus their attention on the first page of their search results, and few would browse to more than the first three pages. It is thus crucial to rank your website on the first page for your target keywords, or visitors would not find your site at all.
The three major search engines you should focus on are Google, Yahoo and MSN. Together, these search engines constitute more than 90% of the searches done online. With an audience reach of more than 50% of the internet community, Google is, by far, the most powerful search engine for free listings. Because its results are completely determined by algorithms, its listings are totally unbiased and 'pure'. Other search engines may contain sponsored listings as well as free listings. Thus, visitors are likely to go straight to Google when looking for 'pure' search results, and this is the search engine you should focus on for optimization.
Note that since Google changes its algorithm very frequently, you have to continually keep updated on the latest changes to the search engine industry to keep your site on the top of search engines.
Search engine optimization (especially for Google) basically comprises of two factors: on-page optimization and off-page optimization. On-page optimization involves the manipulation of page components like titles, content and text links, to rank well for Google. Off-page optimization involves getting more links from other websites directed to your website.
On-page optimization. There are several on-page ranking factors for your website:
1) Title tag. When giving your website your title, you should include only your main keywords. The title must also be as concise and short as possible, and not include many redundant words. Do not include words like 'and', you can instead use symbols like a 'dash' to separate your title words. Fewer unnecessary words would give each of the other title keywords greater weight, and thus a higher ranking for your site.
2) Good content. All search engines base their search results on the content you have on your webpages, and how well they relate to the keywords you want to optimize your website for. It is best if you write your website content on your own to prevent copyright violations, and to be able to control exactly the content you want to place on your website. Search engine spiders like Googlebot also determine your ranking based on the keyword density on your website. Keyword density is the ratio of the number of times that your keywords appear throughout your content to the total number of words. When writing the content, you should place your keywords evenly throughout your content. Use your keyword once in every one to two paragraphs, and also once in the first and last paragraphs.
3) Header tags. The Header 1 tags of your website should include your main keywords, and the Header 2 tags should include your secondary keywords.
4) Bolding and Italicizing. Whenever possible, you can bold or italicize your keywords throughout your content, as search engines to place greater weight on bold or italic words.
Off-page optimization. Off-page ranking factors are really what make a HUGE difference to your rankings, and search engines like Google may place up to 90% of their emphasis on off-page factors. They can mean a difference between ranked in the thousands, or on the first page. From this you can see the great importance of focusing on off-page optimization. The off-page factors are:
1) The number of websites linking to your website. Commonly known as 'link popularity', this is one of the prime factors that determine your ranking on search engines. Link popularity is the measure of the number of websites linking to your website, and search engines like Google place strong emphasis on it, because more backlinks to your website generally means that your website is a better or more important resource for people. Thus, as far as possible, try to secure as many links from as many websites as possible. The most common method is to write personal emails to webmasters to ask for their link to your website, and provide a reciprocal link back to their website if they require it. This is where your website content plays an important role as well. If your website is full of informative content and resources, then webmasters would be more than happy to link to your website, as their visitors would also benefit from your useful content.
You can also join link exchange communities like http://www.linkmetro.com. Such communities list many websites willing to exchange links with others. This free services only require you to provide a reciprocal link back to the website you are exchanging links with, in return.
2) The relevancy of the websites linking to your website. Search engines rank highly those websites with many relevant websites linking to them. The higher the number of relevant websites linking to your website, the higher your search engine rankings will be. It would not help your search engine rankings much if you have hundreds of unrelated websites linking to yours, but they may still boost your rankings a little because these are still considered valid links from many different websites. However, as far as possible, try to solicit links from relevant websites instead of non-relevant ones.
3) The importance of the websites linking to your website. Google measures the importance of websites with their PageRank (PR) system. It is a scale ranging from 1 to 10. Pages with very high importance are given a very high PR, and vice versa. The scale is exponential, which means that it gets increasingly harder to increase your PR. If a website with very high PR links to your website, that shows that their webmaster places a high value on your website, and your site has content worthy to be shown to their visitors. This will, in turn, give your webpage a higher PR. For example, if a website of PR 6 links to you, then your PR may rise from 1 to maybe 2 or 3. Thus, in addition to a higher PR, higher search engine results are also attained if many websites with high PR link to yours.
If you have a new website that has not been indexed in Google yet, then you should try to get links from high PR websites. Some experts claim that if you have many high PR websites linking to yours, your website would be indexed in Google automatically, even without using the Search Engine Submission Form.
4) The anchor text of the link pointing to your website. Links pointing to your website should have your main keywords in the link. For example, if you want to rank well for 'search engine optimization', then the link pointing to your website should read 'search engine optimization', and not other unrelated words.
5) The IP addresses of the websites linking to your website. Whenever possible, you should get links from many different websites, instead of links on many pages from the same website. Same websites would show the same IP address, and Google prefers many links located on different IP addresses.
Although this article focuses mainly on Google, the optimization techniques also apply well for Yahoo and MSN. That is why you find that websites of high popularity can be found among the first pages of most major search engines. Remember to place more emphasis on off-page optimization than on-page optimization. Your website would be well optimized for most search engines if you follow the guides on this article.
*You are welcome to reprint this article as long as you include the Author's resource box with the article.
About the Author: Ray Yee is the founder and president of Dropshipperscentral, a website which provides a wealth of informative articles, tips and resources on everything you'll ever need to know about setting up a Drop Ship Business and marketing it.
Soapbox: SEO community must temper responses when idea-sharing to avoid shaming - Search Engine Land
SEO in 2020: Going Beyond Google Search Engine Journal
SEO in 2020: What Basics You Need to Know to Be Successful Search Engine Journal
Video: Rhea Drysdale on hyperlocal SEO & saving clients money Search Engine Land
How Hackers May Be Hurting Your SEO Search Engine Journal
Google’s SEO Best Practices Summed Up in New Video Search Engine Journal
This SEO training can make you the high-paid expert who truly knows digital marketing. - The Next Web
5 of the Most Complex SEO Problems & How to Fix Them Search Engine Journal
I Love SEO: 10 Reasons Why We 💘 SEO Search Engine Journal
Google’s John Mueller on Word Count for SEO Search Engine Journal
SEMrush to SEO success bne IntelliNews
What's The Most Challenging Thing About Hotel SEO? Talking About Hotel SEO | By Thomas McDermott - Hospitality Net
What's The Most Challenging Thing About Hotel SEO? Talking About Hotel SEO | By Thomas McDermott Hospitality Net
5 Ways SEO & Web Design Go Together Search Engine Journal
Google Video SEO Explained: On Page, Multimedia, Black Hat & Search Console - Search Engine Roundtable
Google Video SEO Explained: On Page, Multimedia, Black Hat & Search Console Search Engine Roundtable
10 Tips for Mastering Your SEO Content in 2020 Search Engine Journal
A Major Hollywood Studio Turns to SEO to Boost Ticket Sales Search Engine Journal
How to Beat Big Brands in SEO Search Engine Journal
How BERT is helping SEO agencies focus on collaboration strategies Search Engine Land
Managing SEO for Non-SEOs: 3 Simple Tips Search Engine Journal
Long Tail Keywords and SEO Search Engine Journal
SEO vs. PPC: When is the Right Time to Pay? Business 2 Community
Enterprise SEO: Planning Your 2020 SEO Strategy Search Engine Journal
When Do You 'Need' SEO? Forbes
How To Unlock Your Business's Potential With Tailor-Made SEO Women Love Tech
6 Ways to Know If Your SEO Is Broken Practical Ecommerce
Microsoft Lists SEO as the Most Important Hard Skill for Marketers Search Engine Journal
Leverage Python and Google Cloud to extract meaningful SEO insights from server log data - Search Engine Land
Leverage Python and Google Cloud to extract meaningful SEO insights from server log data Search Engine Land
Citations & Local SEO: The Ultimate Beginner’s Guide Search Engine Journal
Warner Bros. renamed the Harley Quinn movie for better SEO Search Engine Land
Best Free Online SEO Training Courses in 2020 Search Engine Journal
8 Ways to Become a Great SEO Consultant Search Engine Journal
A Definitive Guide to Mobile SEO Search Engine Journal
The SEO Agency KPIs Dashboard: A Way to Unlock Growth Search Engine Journal
Google Recommends Hiring SEOs in New ‘Search for Beginners’ Video Search Engine Journal
Search Engine Optimization (SEO) Tools Keep Reading
SEO: 7 Shopper-grabbing Rich Snippets for Ecommerce Practical Ecommerce
It’s Time to Put the ‘Marketing’ Back in ‘Content Marketing’ Search Engine Journal
Voice Search has taken the SEO industry by storm: MMA and GroupM report ETBrandEquity.com
My Site Audit Says ‘Low Word Counts’ – Is That Important? Search Engine Journal
16 On-Page SEO Factors You Must Update On Your Blog At All Times Business 2 Community
SEO Trends in 2020 Newswire
Search Engine Optimization (SEO) Tools Market Research Report Industrial Opportunity Size and Growth Forecast to 2028 With Top Key Players - News Times
Search Engine Optimization (SEO) Tools Market Research Report Industrial Opportunity Size and Growth Forecast to 2028 With Top Key Players News Times
Charles Travers Debuts New SEO Agency Focused on Empowering Companies in the Digital Age - PRUnderground
Charles Travers Debuts New SEO Agency Focused on Empowering Companies in the Digital Age PRUnderground
Top 10 SEO Factors to Improve Website Position Customer Think
Does Seo Ji-hye of Crash Landing on You suit the chaebol heiress look? South China Morning Post
Google Search Console Has New Tools to Help With Site Moves Search Engine Journal
An Adaptive Framework for Link Building Campaigns Search Engine Journal
'Crash Landing on You' gives fans new couple to ship with Kim Jung-Hyun's Seung-jun and Seo Ji-hye's Seo Dan - MEAWW
'Crash Landing on You' gives fans new couple to ship with Kim Jung-Hyun's Seung-jun and Seo Ji-hye's Seo Dan MEAWW
Seo Ji Hye And Kim Jung Hyun Share Feelings For Each Other Amidst Danger In “Crash Landing On You” - soompi
Seo Ji Hye And Kim Jung Hyun Share Feelings For Each Other Amidst Danger In “Crash Landing On You” soompi
SEO Service Provider Services Market Size, Development Status and Outlook by Top Players Till 2025 - Nyse Nasdaq Live
SEO Service Provider Services Market Size, Development Status and Outlook by Top Players Till 2025 Nyse Nasdaq Live
Park Min Young, Seo Kang Joon, And Lee Jae Wook Talk About How Well They Match Their Characters In New Drama - soompi
Park Min Young, Seo Kang Joon, And Lee Jae Wook Talk About How Well They Match Their Characters In New Drama soompi
SEO expert has "best wife in the world" on Google Bournemouth Echo
Get rid of "You haven't activated your Yoast SEO Premium subscription yet" nagging alert message - NovoNews
Get rid of "You haven't activated your Yoast SEO Premium subscription yet" nagging alert message NovoNews
Seo Kang Joon And Park Min Young Live In 2 Completely Different Worlds In Upcoming Romance Drama - soompi
Seo Kang Joon And Park Min Young Live In 2 Completely Different Worlds In Upcoming Romance Drama soompi
What Is Technical SEO? Business.com
SEO Strategy Guide: Beat Your Competition in 2020 Search Engine Journal
What Does It Mean to ‘Do SEO’? Search Engine Journal
What is SEO? businessjournaldaily.com
What Is SEO? How Does It Work? Myths, Mistakes, and 9 SEO Best Practices Business 2 Community
Twitter Can't Get Over How Seo Dan's Story Ended In 'Crash Landing On You' - Cosmopolitan Philippines
Twitter Can't Get Over How Seo Dan's Story Ended In 'Crash Landing On You' Cosmopolitan Philippines
SEO Penalties: The 6 Ways Your SEO Strategies Aren't Helping You Business 2 Community
'Dr Romantic 2' Week 7 sees Dr Seo Woo-jin getting kidnapped, Kim Sabu and Dr Park at each other again - MEAWW
'Dr Romantic 2' Week 7 sees Dr Seo Woo-jin getting kidnapped, Kim Sabu and Dr Park at each other again MEAWW
3 Places for SEO Beginners to Focus Their Time Search Engine Journal
7 Basic SEO Best Practices You Can Learn from Huge Travel Brands Search Engine Journal
SEO Keyword Research: 13 of the Biggest Mistakes You MUST Avoid Search Engine Journal
What is SEO? Quick Guide to Search Engine Optimization Business 2 Community
Kwon Nara Is Torn Between Her Feelings Towards Park Seo Joon And Her Career In “Itaewon Class” - soompi
Kwon Nara Is Torn Between Her Feelings Towards Park Seo Joon And Her Career In “Itaewon Class” soompi
Google Explains How to Use Headings for SEO Search Engine Journal
7 SEO best practices you should be doing regardless of what Google says Search Engine Land
Can SEO Be Made Predictable? Search Engine Journal
SEO in 2020: What Role Do Keywords Play? Search Engine Journal
6 Easy But Stupid SEO Tactics You Must Avoid Search Engine Journal
5 SEO Realities SEO Professionals Struggle with Most Search Engine Journal
How to Make SEO Happen in 2020 Practical Ecommerce
Park Min Young & Seo Kang Jun share glimpses of a warm winter romance in highlight teaser for 'I'll Find You on a Beautiful Day' - allkpop
Park Min Young & Seo Kang Jun share glimpses of a warm winter romance in highlight teaser for 'I'll Find You on a Beautiful Day' allkpop
How Does Website Security Affect Your SEO? Search Engine Journal
6 Brilliant Reasons Why You Should Use SEO Tools Search Engine Journal
The SEO Gurus poem
Am I alone as I survey that vast wilderness outside,Sat at home every day fettered by my own foolish pride,I may believe I can conceive stunning cunning plans,Yet I perceive the web I weave is lacking vital strands,It may transpire my destiny is to conquer virtual space,But I must wire the best of me to another spidery face,For although knowing everything about business and site,To grow means throwing other experts in to get it right,So even this experienced spider who spins webs so fine,Needs for bliss a guider to show the whole world online,His creation, born bred and reared , now standing serene,Will evoke elation and be revered if it can only be seen,There's no point in Picasso no mike in Michelangelo,If the joints a no go and the sound man doesn't show,So that treasure you're concealing from total global view,Measures up and has meaning with others helping you,We all have inborn talent and also inborn failings,So often scorn a balance, chained to our own railings,And our world misses a website that deserved to be a star,But not unfurled in all its might, merely cowering from afar,Why not take your Van Dyke, or Rembrandt seen by few,And let us make it see the light, exposed to global view,Don't hide them in shadows behind barriers of your mind,Where pride and jealous arrows make them hard to find,Instead turn to experts just as good as you would like to be,Who you'll learn to trust, and who will set your website free.John Fowler trained as a Mathematican and has worked in the IT industry for over 30 years, much of the time in sales related functions.
The Two Most Important Things You Must Do For Google Top Ranking
Attaining a top ranking in Goggle or any other major search engine nowadays is a herculean task indeed. But webmasters are archieving this enviable position continuously.
What is Google Talk ?
The advent of Internet has affected lives of almost the entire world and websites, e-mails and chating on net none need any introduction even for young kids. There is an outpour of websites throughout the Internet all offering numerous services to attract the potential visitors online.
Why Search Engine Optimization is Not Enough
OK. So you've created a nice website with lots of interesting products and information.
How To Choose Keywords Before they Skyrocket in Popularity
Long before the days of researching phrases with the helpful online resources of today, the art of keyword/phrase selection was often left just to guesswork. However, guesswork by today's highly competitive standards is just not good enough.
Here Today Gone Tomorrow
Its a matter of here today, gone tomorrow at the moment with Google so don't get complacent if you are on the first few pages of the searches. Its great, you are making money and think now you can relax and forget about it for a while.
LSI and Link Popularity
When Paypal's official Web site no longer ranked #1 in Google on a search for "paypal," it was obvious that Google had become more aggressive in penalizing sites with "unnatural" backlink anchor text. Although the high-profile Paypal example has since been rectified, thousands of webmasters are suffering the consequences of not ranking for even their official company name, let alone their top keywords.
When SEO Takes the Value out of a Website
Every webmaster would like to see his/her website to be the number 1 search result returned in search engines. A number 1 spot in Google pretty much guarantees loads of traffic to a website which can then materialize in high revenue for the website owner.
Search Engine Visibility - The Mantra of Corporate Profitability
The corporate fundamentals are par excellence! The product is unsurpassable and the website is a web designer's dream in creativity and design - but there is a vacuum - of potential online customers! - The website lacks the basic ingredient of success - Search Engine Visibility! - which is what search engine optimization is all about.Increasing the search engine visibility is vital to any online business.
Rock Your Rank With a Dynamite Text Link - Yahoo Directory Explodes Rankings
Last week a client called me excitedly exclaiming that their Google PageRank had jumped a notch and their targeted keyword term now ranked #23 (up from #45) for their competitive search phrase. I asked the client if he'd been notified by Yahoo that his site was now included in the index after we had submitted it three weeks ago.
All about SEO or SFO?
First let's start with definitions:SEO: Search Engine Optimization, SFO: Search Friendly Optimization.These two things are what most webmasters have trouble balancing.
Is Page Not Found Making Google Tell The World Site Not Found?
Search Engines are hard to tame, that's for sure. But if you can get on their good side, search can be your biggest ally when it comes to generating tons of free traffic to your business web site.
Search Engines from a Webmaster Perspective
By now, virtually every webmaster has heard or read that the major search engines are responsible for 80% or more of the traffic received by most web sites and that most searchers never look beyond the first 20 - 50 search results. Not surprisingly, an entire industry devoted to search engine ranking and search engine optimization (SEO) has sprung up to capitalize on these well known facts.
PageRank and How It Gets Assigned
We know that each and every website page is assigned a Google Page rank, based upon a mathematical algorithm. Pages rank on a scale of 0 (zero) the lowest, and 10 (ten) the highest.
Expert Help From Google Answers
Web users turn to search engines for answers to their questions. This is usually done through various levels of searching the engine's database.
The Secret Benefit Of Search Engine Optimisation: Increased Usability
A higher search ranking is what many website owners dream of. What they don't realise is that by optimising their site for the search engines, if done correctly, they can also optimise it for their site visitors.
Pay-per-click - the Ultimate Tool to Boost Affiliate Sales
The old ways are not always the best ways.The traditional model of making money from affiliate products was simple.
Getting Noticed by Search Engines
We all, meaning us webmasters want to have the best and top-rated website. But how do we get there? We start linking and submitting.
Are You Making These Deadly SEO Mistakes?
Black Hat SEO: Web Spamming and Linking to Bad NeighborhoodsSo you want to exchange links with other web sites in order to get higher search engine rankings?So you want to create hundreds of auto-generated, keyword rich pages for your site?Before you go and link to every website that is willing to exchange links, it would be a good idea to know where not to link to. Sometimes it can mean not linking to your own sites.
Choosing a good domain name isnt always so simple.
So you need a domain name for your brand new internet business. You may even have some cool ideas for a new domain name combination that will really impress your friends.
|home | site map|