SEO Information

Ranked #1 at Google for Invisible Entrepreneurs But No Traffic?


I am ranked #1 for that silly phrase at Google. So What?

Here's a secret. You can be ranked #1 at Google for the phrase "Waterfall Watches" if you put the phrase on your page 4 times and in metatags twice. How do I know that? I did it in 2001 and still rank number one in Google for the phrase in 2005. On another of my sites I rank #1 for the phrase "Screeching Camels" by simply putting it on the page once in a comment about silly SEO guarantees.

I'll wager that many phrases you've targeted for your business are almost as silly and deliver NO traffic to your pages from the search engines. Don't take that too personally. Simply look at your traffic statistics to see what phrases are bringing visitors to your web site. If your logs show no delivered traffic for keywords you thought were golden, you've targeted the wrong phrases.

I'm always fascinated when discussions of search engines focus excessively on ranking of a particular site in one particular search engine without checking corresponding statistics about referred traffic delivered to the site from the targeted keyword phrase. Referred search visits from engines is not taken into account. Anyone who looks at their rankings without looking at how much traffic is referred and DELIVERED to your site through the rankings is missing the most important part of the story!

When you check your site traffic statistics for where visitors are coming from and in what numbers, for which keyword searches and from which search engines, you will be astonished to see that things you think are important are sometimes not so important. I've struggled for years to gain top rankings for "Small Business Ecommerce" and have achieved #1 at Google #5 at MSN and #13 at Yahoo (at this writing).

But guess what? Nobody searches for that phrase in significant enough numbers to deliver any traffic from it! I'm not saying that this was wasted effort, because in the over 1000 pages at WebSite101 we have enough related phrases that the targeted phrase contributes to the rank of hundreds of related phrases. "Open Source Ecommerce" gets huge traffic for one single page, ranked at # 29 in Yahoo, #7 at MSN and #1 in Google (as of this writing).

But the really interesting thing is that even on phrases that rank equally well across all three major engines, Google delivers referred traffic at a rate of 65% compared to MSN at less than 1% and Yahoo about 5% of all referred visitor traffic. In NO case does Yahoo or MSN refer any clickthroughs at higher than 10% of all referred traffic.

Referred traffic being visitors that clicked on your link from search results or links. This applies both in single instances for specific keywords and cumulatively for all referred traffic.

Hear this very clearly - it has nothing to do with ranking! There are dozens of search phrases that visitors have searched on all three of those engines that deliver traffic to my site that I can't find my own site for in the top 100 results at ANY search engine. In every case, Google delivers more than twice the traffic for every keyword combination than does MSN or Yahoo!. In many cases, I rank HIGHER on both Yahoo and MSN for many of those phrases, yet Google delivers far more referred traffic for those phrases ranked higher at MSN and Yahoo! Does that make any sense?

If your referred traffic from top rankings at MSN and Yahoo send you no traffic, why be concerned that you rank well with either of them? This same scenario has played out across dozens of client sites I've reviewed traffic statistics for. No matter how the site is structured, no matter how many pages they have, no matter what keywords they are targeting.

Search engine referred traffic from Google is always ALWAYS 2 times higher than the other two and very often as much as 10 times. If we ranked engines, NOT on number of searches performed, but on how much traffic they refer, then Google would be more than twice as highly ranked in all cases.

If Google disappeared tomorrow, there would be some dramatically reduced visitor numbers for ALL sites across the web. We would, every single one of us, lose over half of our (organic) search engine referred traffic. Look at your traffic statistics for natural search engine referred traffic (not PPC) volume and which keywords are currently working to deliver that traffic as far more important than your specific # keyword ranking on those search engines.

Avoid the practice of "Keyword Voodoo" to rank for words that nobody searches. Google "Keyword Voodoo" and you'll find me ranked 5 times for that phrase on page one of the search engine results page. "Reciprocal Linking Turkey" will give you the same result, showing my article on several web sites. Each of those does me no good at all and brings no more search engine referred traffic than does my number one ranking for "Invisible Entrepreneurs" used in the title of this article.

Target the wrong keywords and you will become one of those Invisible Entrepreneurs.

copyright July 14, 2005 by Mike Banks Valentine

Mike Banks Valentine practices ethical search optimization through content aggregation and creation for your website Optimizing press releases for keyword density - distributed online for visibility & more effective link building

Contact Mike at: http://www.seoptimism.com/SEO_Contact.htm

Download Free link popularity software - check inbound links http://website101.com/download/link-popularity-software.html

Check your link popularity at major search engines and Alexa


MORE RESOURCES:
Six SEO Tips To Boost Search Traffic For Law Firms  Forbes

Tackling the world of search engine optimization and organic traffic may seem overwhelming.


How to Increase SEO Lead Volume by 300% [Webinar]  Search Engine Journal

Join our next webinar to learn the key tactics you can execute to improve your search discoverability and drive more leads.


Leaning into SEO as Google shifts from search engine to portal  Search Engine Land

Google's SERP is almost unrecognizable compared to what it looked like just a few years ago. The changes aren't just on the surface, either: Google is ...


7 SEO Insights You Can Learn by Mining Your Help Desk  Search Engine Journal

Your help desk is a treasure trove of customer insights that your marketing, sales, and customer *service* teams can all learn from. Depending on the size of your ...


WordPress Plugin SEO by RankMath Security Update  Search Engine Journal

SEO By RankMath, a popular SEO plugin recently fixed several vulnerabilities. One of the issues fixed allowed a subscriber to reset the plugin settings.


5 Ways to Build a Google Algorithm Update Resistant SEO Strategy  Search Engine Journal

Here's how you can set up your websites to be more resistant to Google's algorithm updates and less dependent on organic traffic from the search engine.


Best Chicago SEO Agency Awards for June 2019 Issued by 10 Best SEO  Yahoo Finance

Finding the best SEO agency is always a challenge, which is why companies would do well to turn to a list that evaluates them based on what they have to offer, ...


Australian SEO startup Longtail UX secures $2.5 million in funding  Which-50

Longtail UX, an Australian startup which improves website ranking and ad performance on Google has secured $2.5 million in new funding to expand into the.


6 Brilliant Reasons Why You Should Use SEO Tools  Search Engine Journal

Tools are definitely useful for SEO. But in case you're not convinced, here are six more brilliant reasons why you should be using SEO tools.


New To SEO? How To Boost Your Rankings With These 4 Easy Tips  Inc.

SEO is at the core of your online brand awareness, discoverability, and engagement. In order for your business to grow and be competitive in today's rapidly ...


How to Forecast SEO Potential With Google Data Studio  Search Engine Journal

Tired of prospective clients asking you to forecast SEO performance, even though you tell them it's impossible? Try this new forecasting tactic.


15 SEO Plugins for WordPress  Practical Ecommerce

Here is a list of search-engine-optimization plugins for WordPress. There are all-in-one plugins that provide a variety of tools and, also, plugins to improve ...


The Periodic Table of SEO Factors gets major overhaul for 2019  Search Engine Land

The team at Search Engine Land is incredibly excited to announce that our iconic Periodic Table of SEO Factors has been refreshed for 2019 in a major way.


8 major SEO mistakes to avoid in 2019  AZ Big Media

As a small business owner, it's important for you to understand the competition and complexity of the online marketplace. If you want to promote your business ...


5 Actionable Steps to Improve the SEO Performance of Your Site  Social Media Today

According to research, some 93% of all online experiences begin with a user entering a search term into one of the major search engines. That means that ...


Daily Mail SEO says site lost big after June Google update, asks community for help  Search Engine Land

The Daily Mail, a very large UK online publisher, has lost half of its organic website traffic as of June 3. That's according to a post in the Google Search Console ...


SEO Basics for SaaS Companies  Search Engine Journal

SEO is an important marketing channel for modern-day businesses. Learn what SaaS companies must consider when executing an SEO strategy.


The Ultimate Guide to Selling SEO  Search Engine Land

You've got yourself an awesome product. You're ready to roll it out to your customers. You even have the perfect prospect to kick off your SEO sales. You know ...


5 Huge Warning Signs of a Bad SEO or Digital Marketing Agency  Search Engine Journal

Is your SEO or marketing agency dishonest? Do they only want to take your money? Beware of these five telltale signs of bad agencies.


Google’s John Mueller is Asked About Top 3 SEO Factors  Search Engine Journal

A web publisher asked Google's John Mueller for feedback about the top 3 SEO factors Martin Splitt discussed in the first SEO Mythbusters video.


What's the Value of SEO?  Practical Ecommerce

Here's a look at the cost of optimizing a site for search engines, the value it drives, and the impact of not doing it. The average salary for a ...


Top NYC SEO Agency Awards Granted in June by 10 Best SEO  Yahoo Finance

Every month, 10 Best SEO names the Best SEO agency along with 2 highly ranked runner ups. Most recently, Straight North, SEO Brand and PBJ Marketing ...


9 SEO Analogies to Tell Your Client or Boss  Search Engine Journal

Need help explaining SEO to people who don't fully understand SEO – like a client or your boss? Here are some great analogies you can use.


Why is Your Website a Target? The SEO Value of a Website  Security Boulevard

Website security is what we eat, sleep, and breathe. It's what we do best because we deal with hacked websites every single day, thousands of them. Among the ...


How Much Should You Pay for SEO Content?  Search Engine Journal

“How much do you charge?” As an SEO *content* writer that works primarily with SEO agencies, I am used to getting this question. And no matter my answer, the ...


5 Tips to Optimizing Your Content for SEO  Business 2 Community

Optimizing your *content* for SEO is the most effective way to ensure your *content* will rank in search engines. What is your audience searching for?


What is SEO and how does it work?  Demotix.com

Search Engine Optimization, or for short SEO, is an on-going process of improving the ranking and visibility of a web page or a website in the search engine ...


The Elements of SEO — Exploring The 2019 Periodic Table of SEO Factors  Search Engine Land

Since it first debuted in 2011, Search Engine Land's Periodic Table of SEO has become a globally recognized tool that search professionals have relied on to ...


5 Trends to Know in SEO & Content Marketing  Search Engine Journal

Are you investing your time, energy, and money on the right trends today? Here are five *content* marketing and SEO trends you need to know.


How to Use SEO Traffic to Make the World a Better Place  Search Engine Journal

Here's how you can use SEO to generate awareness and traffic for important social issues without damaging your existing conversion and traffic volumes.


SEO Malaysia Agency Robin Ooi Celebrates 5th Anniversary With Updated Website  Yahoo Finance

The Malaysia-based search engine optimisation firm continues to growand expand its services, as its reputation for quality strategies andinternet marketing ...


E-Commerce SEO Tips: Technical SEO and Research  Total Retail

For e-commerce businesses, implementing the right SEO tactics can translate into increased traffic and revenue – but many need to know which levers to pull.


Google: Using Tag Manager For SEO Is Fine?  Search Engine Roundtable

In December 2017, Google told us to avoid using Google Tag Manager for SEO experiments or SEO solutions. In fact, it was not supported with Google's testing ...


On-Site Search & SEO: Everything You Need to Know  Search Engine Journal

Every SEO will at one point encounter the *content* paradox: the more quality *content* your site has, the more useful it is, but the harder it becomes to find that ...


How to Build a Multimillion-Dollar Company with SEO Content Audits  Search Engine Journal

Here's how several multimillion-dollar companies use SEO *content* audits to lay a foundation of consistent growth month over month, year over year.


3 SEO tools you cannot afford to skip  SmartBrief

An organic search strategy is a crucial part of a holistic marketing strategy. Making better decisions on behalf of your *content* means your hard work should net ...


Three Ways To Impress Google Without Knowing Much About SEO  Forbes

Forget longtail keywording and meta-tag stuffing. See your articles and blog posts for what they should be: informative, engaging and focused forays into the ...


SEO Outsourcing – Dos and Don’ts [Infographic]  Business 2 Community

The importance of having a solid Search Engine Optimization strategy, and a capable team that can execute that strategy cannot be stressed enough in today's ...


SMX Overtime: Here’s how to make SEO gains through data science  Search Engine Land

I am a senior data scientist at LinkedIn working on SEO and guest experience. I presented at SMX London last month about how to apply data science in SEO.


SEO: Can Ecommerce Sites Win the Answer Box?  Practical Ecommerce

The “answer box” is Google's way of responding to questions directly from the top of the search results page so that searchers don't need to leave that page to ...


40 Tips for E-Commerce SEO, Part 2: Optimizing On-Site Content  Total Retail

Next, you'll want to look at optimizing each page on your e-commerce site, and to develop overall site authority from a search indexing perspective. I'll also ...


SEO Versus SEM: What's The Difference?  Forbes

Separate and clearly understand the categories before defining your marketing plan.


Paywalls & SEO: A Winning Strategy  Search Engine Journal

Can a paywalled subscription website be successful in organic search? Absolutely! Find out how to balance free and premium *content* for SEO in this post.


The North Face booed by SEO community after manipulating Google image search results  Search Engine Land

Last week, outdoor clothing brand The North Face and its ad agency Leo Burnett Tailor Made, came under fire after the agency updated images on Wikipedia ...


SEO Poll: Many SEOs Still Focusing On Desktop Page Analysis  Search Engine Roundtable

Alyeda Solis posted a Twitter poll that received almost 1000 votes that showed that many SEOs are still pretty focused on the desktop analysis of their web ...


Houston Search Engine Marketing and Optimization Company Opens SEO & SEM Division  EIN News

Greene Consulting Group Opens Search Engine Marketing and Search Engine Optimization Division To Help Local Business Sell More Products and Services.


Eric Enge on Growing & Selling a Successful Digital Agency, SEO, Content & More  Search Engine Journal

Eric Enge talks about his colorful career and offers advice on building an agency, communicating the value of SEO, and the importance of paying it forward.


8 free keyword research tools for SEO (that beat their paid alternatives)  Search Engine Land

All of them differ in features, amounts and sources of data, and, definitely, prices. But which of them do you really need? And, most importantly, do you have to ...


7 Ways Email Marketing Can Help Influence Your SEO Ranking  PCMag.com

PCMag provides expert techniques on how to use email marketing to get your audience on your website.


5 ways to boost off-page SEO  Bangor Daily News

Off-page search engine optimization (SEO) plays a huge role in your website's potential to be “discovered” online. The more relevant, authoritative inbound links ...


How material of a website affects its SEO  eSellerCafe

We all know the most commonly used terms in SEO revolve around keywords, brainstorming, and the *content* of a website, which plays a vital role in ranking it.


How To Boost Your SEO Ranking With Email 06/03/2019  MediaPost Communications

Email marketing is a low-cost way of engaging with your customers. But it offers one more benefit: it can help you improve your search engine optimization.


Google’s John Mueller Answers Question About Negative SEO Attack  Search Engine Journal

In a Webmaster Hangout, Google's John Mueller answered a question from a web publisher who asked what to do about a suspected negative SEO attack.


APIs are Making SEO Analytics Less Burdensome  MarTech Advisor

Learn how you can turn the tables using APIs and in-house SEO tooling, from George Svash, Director of *Content* Marketing at DataForSEO.


Presentation: Use Data-Driven Insights to Create SEO-Optimized Content  San Mateo Daily Journal

Come learn about SEO best practices for your *content* creation process.


SEO Cartoon On Subfolders Vs Subdomains  Search Engine Roundtable

Here is a very funny SEO cartoon from Mark Williams-Cook on subdomains vs subfolders. How do you know if they are dead? Say something that SEOs debate ...


Put Wix SEO to the Test for $25K: A Battle Between Wix SEO Lovers & Haters  Search Engine Journal

Ready to put Wix SEO to the test? Wix is recruiting two agencies to battle for the highest ranking on Google for the query “Wix SEO”. Details here.


How to Outrank Your Competition With a Smart Image SEO Strategy  CMSWire

If your regular page isn't landing in the top 20 search engine results, a smart image SEO strategy can help.


Google, Podcasts, and SEO: What's Ahead  MarketingProfs.com

Google will begin to add podcasts to search results, and podcasts will become important for SEO, fundamentally changing podcasts as well as search marketing.


3 Commercial Real Estate SEO Tips to Drive More Traffic, Leads, and Sales - RealtyBizNews: Real Estate News  RealtyBizNews

Do you ever wonder how easy the commercial real estate business would be if you could sit behind a desk and leads would casually contact you via web, ...


Ashley Kreuer's Blog - Implementing SEO in Video Games  Gamasutra

So we all know Google and other search engines use a variety of optimization techniques. How does that apply to video games? Well the classic example.


5 SEO Hacks For Beginners  MinuteHack

The world of SEO might seem like a daunting and complicated one for those who haven't encountered it in their business before. Used by millions of companies ...


These are the elements of good SEO  Techaeris

If you run any kind of business in the modern world, then you can't afford to ignore SEO and these are the elements of good SEO.


What is SEO Focused Content Marketing?  businessjournaldaily.com

SEO-Focused *Content* Marketing boils down to writing good copy for your website that helps to improve your organic search engine rankings. “Coming up high ...


Six Content Promotion Tactics to Fuel Your SEO Success  MarTech Advisor

Your *content* and SEO planning should go hand-in-hand. Here are some strategies to ensure they do just that. Kim Kosaka, the Director of Marketing at ...


Focus on SEO Boosts Traffic for SmarterTravel  Chief Marketer

One year into a new SEO strategy, TripAdvisor's SmarterTravel is seeing traffic increases of up to 70 percent for some brands.


Yoast SEO 11.4 adds FAQ structured data, UX improvements  Search Engine Land

Yoast SEO's latest update enhances its FAQ blocks by automatically generating structured data to accompany questions and answers. The update also ...


7 Reasons to Invest in SEO  Newswire

SEO, or search engine optimization, is important and necessary to any online business, or business with a website.


SEO Manager - Reverb  Built In Chicago

Reverb is hiring for a SEO Manager in Chicago. Find more details about the job and how to apply at Built In Chicago.


The 5-Step SEO 'Skyscraper' Technique to Steal Your Competitors Links [Infographic]  Social Media Today

Are you looking for ways to improve your SEO? Do you want to steal your competitor's links and take away their rankings? Connex Digital share their 5-step ...


6 Types of SEO Links You Should Pursue  Promotion World

Link building – or the process of acquiring hyperlinks from other websites to your own web pages – is often made into a complicated and.


SEO for Voice Search  Business 2 Community

Do you remember the bold projection that by 2020, 84% of internet traffic would be video? Here's a more recent prediction gaining the headlines: half of all ...


How relevant is keyword density in SEO?  Conservative Daily News

SEO is in a constant state of change. And that brings about changes in keyword usage as well. Before the year 2011, adding a keyword in your Meta Tags and ...


Dutch Google Assistant Voice SEO Research 2019 Shows Different Results Between Google Home and Assistant on Smartphones  Voicebot.ai

In the last 3 months, we did extensive research into the voice results from the Google Assistant via both smart..


How to Turn Your WordPress Website into an SEO Powerhouse for Better Conversions  Business 2 Community

You want to get better conversions, don't you? I don't blame you. After all, it doesn't matter how seemingly lucrative your prospective business idea is, without ...


SEO Analyst ASO - Vrbo  Built In Austin

Vrbo is hiring for a SEO Analyst ASO in Austin. Find more details about the job and how to apply at Built In Austin.


Do You Need to Accommodate Voice Search in Your SEO Strategy?  Business 2 Community

Voice search has evolved over the years. What once seemed like an odd troupe in a science fiction show is now commonplace. We have all turned to Siri to get ...


Moz Expands Partner Ecosystem, Delivers Best-of-Breed Local Presence Management & SEO  MarTech Series

Moz, Inc., the leader in search engine optimization technology, announced the expansion of its Partner Ecosystem. Uberall, Web.com, and SinglePlatform join ...


A broken SSL certificate will hurt your SEO - Hashed Out by The SSL Store™  Hashed Out by The SSL Store™

Turns out the HTTPS ranking signal matters more than we thought. And broken SSL certificates are now confirmed to hurt SEO.


Gen3 Marketing Awarded Best Retail Search Initiative - SEO  Business Wire

Gen3 Marketing awarded for *Content* SEO in Retail:


Digital Marketing Associate (SEO) (Relocation Friendly) job with Marc Waring Ventures LLC | 397785  mediabistro.com

Your role in a nutshell: We are looking for a tenacious self-starter who has strong communication skills and is passionate about delivering the best ...


How to run Screaming Frog SEO Spider in the cloud in 2019  Search Engine Land

By utilizing the power of a cloud provider with an open source operating system along with a crawl analysis tool we can create new solutions and take our SEO ...


10 Essential On-Page SEO Factors for Google Success in 2020 and Beyond [Infographic]  Social Media Today

Are you looking for ways to improve your Google rankings? Want to know how to optimize your website to appear higher in search engines? The team from Red ...


Make your company the first with Seo and Google Maps  Toolbox

If your company is subscribed to Google Maps, it will allow you to be the first in an organic search when someone sees a term related to what you are doing and ...


Amazon SEO: Third-party tools  Tamebay

Amazon's search engine algorithm is continually being refined and evolved, and no one outside of Amazon can definitively provide the exact formula for how it ...


Amazon SEO: Top 5 visibility tips  Tamebay

It takes time for a product to work its way up on Amazon's search engine results pages (SERP). However, knowing Amazon SEO drivers can accelerate this.


Search Engine Optimization Services Market Technological Advancement by: WordStream(US), Moz(US), SEO Book(Greece), LinkResearchTools(Austria), SpyFu(US).  News Exterior

The latest research on Search Engine Optimization Services Market both qualitative and quantitative data analysis to present an overview of the future ...


Colorado SEO Company Includes God in SEO Strategy? (A Glimpse at Colorado Web Impressions)  PRUnderground

Christian based digital marketing company Colorado Web Impressions explains why God is at the center of their SEO, Web Design, and digital marketing ...


From Salon Marketplace: Learn SEO, copywriting, AdWords and more in this $15 course  Salon

Whether you're starting your own business or trying to get a leg up on your job hunt, understanding the nuts and bolts of digital marketing is essential. There are ...


How to Use Archived Versions of Websites for SEO Troubleshooting  Search Engine Journal

Experiencing a shift in traffic and not sure why? Here's how to analyze the before and after of any archived webpage using the Wayback Machine.


Podcast: Why Public Relations & SEO Need Each Other  The Holmes Report

Threepipe, Ready10 and 10 Yetis Digital join the Echo Chamber.


Yoast SEO 11.3 lets you add an image of a person to its structured data graph  Search Engine Land

Yoast's latest plugin update lets webmasters include an image, avatar or logo in the structured data graph and adds a new filter that can be used to disable link ...


Amazon SEO: Understanding Amazon ranking factors  Tamebay

Sellers need to take proactive measures to ensure healthy product rankings and Amazon SEO-rich detail pages to drive consumer conversion.


Valuable SEO Tips for Your Business from Andrew Hardgrove, The HOTH  Atlanta Small Business Network

Andrew Hardgrove talks with ASBN about his company The HOTH, and SEO company that helps small business owners earn high-quality links.


BTN Rocket Announces Its Upcoming Biggest Event - Vietnam Digital SEO Summit 2019  Yahoo Finance

BTN Rocket will be organizing the Vietnam Digital SEO Summit of 2019 in Vietnam. This event will include SEO experts and Senior Digital Marketing experts ...


Seo In Young says 'Bar Persona' co-host Fei is the prettiest from miss A  allkpop

Seo In Young revealed Fei is the prettiest miss A member.At the June 20th press conference for the upcoming beauty show 'Bar Persona', Seo In Young e…


Podcasts in SERPs: Is Audio SEO The Next Frontier? 06/04/2019  MediaPost Communications

One of the many bits of news from Google I/O 2019 was that Google would soon begin displaying podcasts in search results. "Soon" turned out to be very soon, ...


12 Link Building Strategies to Improve Your SEO in 2019 [Infographic]  Social Media Today

Are you looking for ways to improve your search rankings in 2019? Want to know how you can earn those all-important links to boost your domain authority?


Shahista Kassam, Author at Search Engine Land  Search Engine Land

As the SEO Coordinator for PMG Digital Agency, Shahista Kassam is responsible for reviewing site architecture, *content* and data trends to educate the ...


A Package to Help set up SEO in Your Laravel Project  Laravel News

Easily set up SEO in your Laravel applications with the code4mk/lara-head package by Mostafa Kamal. Here's an example of how you'd use this package to set ...


home | site map
© 2006