SEO Information

Are Your Keywords Making Money for You?


I built my website, it's perfect. My chosen subject of the website is Computer Support Services. Of course this is an example, but moving along, what should my keywords be?

Keywords are what people type into a search engine to find something on the internet. These words are what drive user requests.

Words to live by I like to call them. Why? Because on the internet your website will live and die by the words you use, or the words I use when you hire me to optimize your site.

How many words should I use?
What should they say?
How many phrases should there be?
What's a phrase?

First off, let's cover what a keyword is. A keyword is a word or collection of words used to describe your website. For those doing their own website design these words are applied in what is called a meta tag such as the following:

meta name="keywords" content="these words, would describe, your site"

keywords should say something about your website. They should also directly reflect the content of your site. They should not be random words that have nothing to do with your site, or you. If they are, you can expect that your page ranking will fall rather than rise. Of course, you will still have to submit or resubmit your website to keep your page in the eyes of the various search engines.

The number of words and phrases should be no more than 21-22, or a combination of the two. I have seen sites that had over 780 keywords, but no content to support them. Even if there was content there to support that large number of words, it's fruitless to have that many words. Most search engines will ignore anything over the 22 words limit.

A phrase is defined as more than one word. "Real Estate Sales" is a phrase. "Real, Estate, Sales" is a collection of keywords. Both of these if used in a search would render completely different results.

Short, to the point, and using some of the keywords that describe your service or product. Here it's Auto Repair Service, it's New, and it's Terrific.

Description - The second most important item on the page. Make this relevant to the content (typing) that you have on your webpage:

Bob's New Terrific Auto Repair Service is the most experienced auto repair shop on the coast. Servicing All types of autos from 9am - 5pm 7 days a week. We offer early bird service on Fridays and Free Car Washes to all customers who pay by cash.

KEYWORDS -
Select about 22 words/phrases that descibe your product or service, and separate them with a comma. This line would look like: auto, automobile, service, terrific, new, free car wash, pay with cash.

How do I find these keywords? Use the following tools:

http://inventory.overture.com/d/searchinventory/suggestion/

This tool known as the Overture Keyword Suggestion Tool is one of the most widely used methods of finding out what subjects people are searching for. What products they are searching for, what services they search for.

Enter your words like this: star wars or use something like business plan sample and when you click the button, you will be presented with a listing of how many times that word or words was searched for in the past month. Picking the higher ranked ones will be good for your site.

How does keyword selection help sales? It helps in the sense that by selecting the correct keywords, your site will be more visible, found more often in searches, and as a result of more visitors, eventually you will get more sales. Please make sure that the BUY IT NOW message on your website is clear. If not, all the optimization in the world will not help your sales increase.

Michael Murdock - former Macintosh Systems Engineer for PIXAR now owns/runs DocMurdock - A website optimization & Internet Marketing company. Helping websites move higher on the right search engines, and helping clients products move out the door and into the hands of the ideal clients.


MORE RESOURCES:

Look Out for These 5 Signs of Black Hat SEO  Entrepreneur

Black hat SEO techniques will hurt your rankings and your business. Here's how to spot them.


SEO: 9 Content Optimization Tools  Practical Ecommerce

Contextual relevance in search engine optimization refers to how the *content* on a website aligns with searchers' words and phrases. These nine *content* ...


8 Ways You’re Wasting Money on SEO Without Knowing It  Search Engine Journal

Not getting the ROI you expect from SEO? Here are eight ways you might be wasting time and money – and how to increase your chances of success.


SEO Explained to a 5 Year Old  Business 2 Community

Which got me thinking, when he wants to know about the world around him, the simplest explanation is always the best. I realised that this approach can also be ...


Seznam SEO: An Interview with Seznam’s Search Division Director  Search Engine Journal

Discover how Czech search engine Seznam approaches modern day search, how it processes JavaScript-powered websites, and more.


4 Most Important SEO Stats In 2019  Tech Digest

Search Engine Optimization is the practice of optimizing a website's *content*. Here we look at some of the latest SEO statistics in 2019.


7 Reasons Why SEO Matters for Every Startup  Entrepreneur

No matter how lean your startup, you can at least afford do-it-yourself SEO.


Why You Must Stop Obsessing About These 5 Things in SEO  Search Engine Journal

Are you obsessed with the wrong things in SEO? Here are five things that are overrated or badly misused and a couple trends that still hold weight.


Majority of SMBs doing SEO are in-housing  Search Engine Land

A majority of small businesses (SMBs) surveyed understand they should be doing SEO but only 36 percent have an SEO strategy in place and are actively ...


Boost Your Website's Visibility With This SEO Course  Entrepreneur

Turn your website into a profit-producing machine with this back-linking course.


SEO: Using Lighthouse to Improve Site Speed  Practical Ecommerce

Site speed is tricky for search engine optimization practitioners. It's a ranking signal for Google and a key factor in a customer's experience. But few SEO pros ...


Skip the SEO and SEM basics  Marketing Land

Come to SMX Advanced June 3-5 in Seattle for expert-led search marketing sessions.


How to Create Content for SEO  Search Engine Journal

Creating valuable *content* is a crucial component of SEO. Follow these six steps to help your *content* rank higher on search engines.


The 4 Pillars of Enterprise SEO Success  Search Engine Journal

Mitigation, reporting, project management, and relationship building are all important to the success of enterprise SEO. Here's why.


5 additional data blending examples for smarter SEO insights  Search Engine Land

As I covered in my previous article, data blending can uncover really powerful insights that you would not be able to see otherwise. When you start shifting your ...


What killing rel=prev/next means for SEO  Search Engine Land

By now, you've probably heard that Google is no longer supporting rel=prev/next markup. In fact, Google hasn't supported it for years. That's unfortunate ...


The anatomy of an SEO robocall scheme  Search Engine Land

On Oct. 11, 2018, I received a phone call and discovered that Classy Brain (my company) was in existential crisis. The end was near – Google was after me.


SEO Strategy vs. Tactics: What’s the Difference? A Lot!  Search Engine Journal

Understanding the difference between strategy and tactics also means making sure everyone on your team is using the terminology in the same way.


Four excellent case studies of structured data for SEO – Econsultancy  Econsultancy

The importance of structured data, a type of code that makes the *content* of webpages easier for search engines to interpret, is frequently emphasised in advice ...


6 Effective Onboarding Tips for New SEO Customers  Search Engine Journal

Offering SEO services? Here are six client onboarding tips that will improve your new business retention and customer lifetime values.


Five Pro Small Business SEO Tips from a CEO  MarTech Advisor

Every CEO that one talks to, always want to see their website rank higher in the Google search and that's what each of them will stress in their meetings.


Rel=Next/Prev & SEO: Insights from Google Crawling Behavior  Search Engine Journal

In an ecosystem where conjectures and theories dominate debates, Google's announcement on March 21 that rel next/prev tags are no longer used by the ...


Dominate With SEO Meets #GoldenMic  AgWired

One of the folks who stopped by the ZimmComm booth during the Agri-Marketing Conference Connection Point was Sam Romain, Dominate With SEO.


301 vs. 302 Redirects & SEO: The What, Why & How  Search Engine Journal

301 vs. 302 redirects. Confused about which one to use? You're not the only one. Even in 2019, website owners are unclear about which type of redirect is best ...


Five SEO Strategies Financial Marketers Must Ditch ASAP  The Financial Brand

Some search engine optimization tactics, like matching *content* to user intent and building quality backlinks, have stood the test of time. But many SEO tasks that ...


SEO: Lessons from Google's 'rel=prev/next' Pagination Identifier  Practical Ecommerce

Search engine optimization professionals were caught off guard this week by Google's admission that it hasn't used its pagination identifier in “a number.


The Ultimate Guide to Press Release SEO: 2019 Edition  IR Magazine

It's critical to use search engine optimization (SEO) to create better-performing *content*. This guide will help you create more effective press releases and investor ...


How to Build Authority in Local SEO  Search Engine Journal

Site authority is crucial to the success of any local SEO efforts. Here are some of the best ways to build the authority of a local business.


Basic SEO Techniques to Improve Website Search Visibility  MarketingProfs.com

Businesses that rely on organic search know the importance of SEO, but ranking for keywords has become more difficult. Complete these 3 basic SEO tasks to ...


Evangelizing SEO: The Can’t-Lose Case for Your Content Team  Search Engine Journal

Here's how to build a convincing case to your *content* team that SEO isn't a checklist or a chore, but a superpower that will boost their success.


SERPstash can help boost your site's SEO power for only $24  PCWorld

SERPstash analyzes your site and automatically identifies SEO improvements.


79% of Digital Advertisers are Also Using SEO in Their Marketing Strategies  Search Engine Journal

New data reveals that 79% of digital advertisers are also using SEO as part of their marketing strategy in 2019.


Voice Search Is the Most Common and Biggest SEO Trend of 2019 to Follow  Influencive

It is said that you should think out of the box to stand apart from the crowd, but when it comes to SEO you must also follow the current trends to get the best ...


Google Uploads Last JavaScript SEO Video: Dynamic Rendering For JavaScript Sites  Search Engine Roundtable

Google's Martin Splitt has uploaded his last video in the series of videos around JavaScript and SEO yesterday, this one was on the topic of dynamic rendering.


Demystifying SEO: A Simple Explanation for Jewelers  INSTORE MAG

YOU'RE NOT ALONE. A lot of people don't really understand what SEO is, why it's helpful, and what people are doing when they do it. But if it's as important as ...


SMX Overtime: Learn the difference between mobile-first indexing and mobile-friendly SEO  Search Engine Land

General Manager of Perficient, Eric Enge, explained how to construct a mobile-friendly SEO site with good UX during the “Mobile First Indexing & Mobile ...


SERPStash's Low Price Makes It a Must Have SEO Tool  Inverse

SERPStash is a tool that streamlines the process of search engine optimization for non-experts. It breaks everything down into 3 parts: identifying keywords, ...


2019 Innovation & Technology Awards winner: Helium SEO - Cincinnati Business Courier  Cincinnati Business Courier

The roughly 30-person staff of Helium SEO consists of only two creatives. That's because Helium's approach to search engine optimization and search ...


My Boss Got an Email Saying Our SEO Sucks  Search Engine Journal

Attention all site owners: Stop trusting spammers who email you misleading SEO reports designed to scare you. Trust in us, and the results we can provide.


Update To Domain Authority Causing Confusion  Business 2 Community

Earlier this year there was an update to the Domain Authority “algorithm” that has caused a fair amount of confusion among SEOs and marketers alike and ...


Seo: The Artist's Dance  ArtfixDaily

NEW YORK, NY – Chelsea's Agora Gallery will feature the original work of Seo in A Rich Spring Profusion. The exhibition opens April 18 and runs through May ...


Is link building dead? Depends on who you talk to  Search Engine Land

Sure, link building used to be plagued by a morass of black-hat tactics like link farms, paid link schemes, hidden links and spammy *content*. But after Google ...


Designing a New Website: Choosing the Best Tech for Your Dev  Search Engine Journal

Designing a new website? Here are the pros and cons of using a CMS vs. a website builder, as well as some SEO considerations when choosing a platform.


LinkedIn Gives SEO Tips for Boosting Visibility of Company Pages  Search Engine Journal

LinkedIn has published a series of SEO tips for getting company pages found in search engines.


Why Local Pack SEO is Essential to Boost Your Business  Business 2 Community

Have you ever gone out and wandered the streets looking for a place to eat? Found one and wondered if it was worth your time and money? Now, when was the ...


5 Essentials for SEO Content Writing  Business 2 Community

SEO, or search engine optimization, is the practice of tailoring *content* to appear at the top of search results. Optimizing your *content* for search best positions ...


Fake Amazon reviews giving unknown brands an SEO bump, says Which?  The Drum

Consumer watchdog Which? has warned of a glut of 'fake' Amazon reviews are propagating to such an extent that they risk undermining the integrity of the ...


How A Low-Budget SEO Campaign Can Still Propel Your Digital Brand to Success  Influencive

Many digital brands or brick-and-mortar stores wishing to make the push into e-commerce face tough decisions on how to allocate small budgets. For small and ...


What is the impact of Google's March 2019 algorithm update?  Econsultancy

On 12th March, Google confirmed that it had once again updated its core algorithm. What do we know about the change so far, and how has it impacted SEO?


Google Help Video On Angular SEO  Search Engine Roundtable

Here is the next video in the series of JavaScript SEO videos from Google. This one is on Make your Angular web apps discoverable in search and SEO friendly.


Great Minds Link Alike: Basic Link-Building Strategies for Your SEO Plan  Business 2 Community

You have probably heard the saying, “It's not what you know, it's who you know.” Although I would argue that both are important, sometimes the latter can help ...


The Essential 12-Point SEO Content Writing Checklist  Pacifc54 Blog

Looking to improve your *content* for SEO? We've outlined a 12 point SEO *Content* Writing checklist to help you make the most of your *content*.


3 Top Black Hat SEO Techniques: Ideal for Destroying Your Site Faster!  Business 2 Community

No matter how much the internet evolves, the mentality of some people stays the same. They want their cake and to eat it too. black hat seo techniques.


20 Local SEO Dos and Don'ts You Must Follow for Success on Google [Infographic]  Social Media Today

Are you looking for ways to get your website to rank higher in local Google rankings? Want to know the best local SEO techniques small business website ...


Does SEO Conflict with User Experience?  Business 2 Community

If you work with an SEO expert, you have encounter times when her recommendations or priorities conflict with the overall goal of improving the website. This will ...


Top 4 Technical SEO Talks at Brighton SEO April 2019  QueryClick

As a member of the Technical SEO Team at QueryClick here's a roundup of my most interesting learnings and takeaways from Brighton SEO 2019.


SEO Trends in 2019  Business 2 Community

SEO Trends in 2019. Search engine optimization (SEO) has come a long way since the days of stuffing whatever keyword you wanted to rank for in your code ...


The secrets of meta descriptions and SEO  The Drum

Meta descriptions are a much misunderstood weapon in the search arsenal that can have a serious impact on page performance. The meta description field is ...


10 Keyword Density Checkers (And How They Still Can Help Your SEO)  Business 2 Community

First, let's clarify the idea. Today, semantic search reigns, as well as high-quality *content*, and great user experience. Search engines focus on topical relevance ...


Mastering SEO for your Design Business  Business of Home

As a savvy design business owner, you've undoubtedly invested time and effort into a beautiful website, but if your site is buried in the crowd, does it even exist?


SEOs show mixed results following Google March 2019 core update  Search Engine Land

We asked you to help us analyze the March 12 core update and after over 500 results we wanted to share that overall the results came out pretty inconclusive.


Why ABT Principal Hee Seo Loves the Art of Giving Back  pointemagazine.com

What are you proudest of in your career? That I learned how to work in the studio. I always loved being onstage, but now I love the process of getting there.


Local SEO: How to Optimise and Generate Leads  Business 2 Community

Local SEO is fast becoming a high priority for many businesses. Last year, Google published a study showing a 500% increase in “near me” searches, including ...


Avoid These 5 Blog Strategy & Creation Mistakes  Search Engine Journal

A blog is a powerful marketing tool for businesses. Avoid these big mistakes when creating a strategy and your blog posts.


Ahrefs, SEO toolset provider, to build their own search engine to compete with Google  Search Engine Land

Ahrefs, a popular SEO toolset provider platform, announced this morning on Twitter that they want to compete with Google by building their own search engine.


Mordy Oberstein, Author at Search Engine Land  Search Engine Land

Mordy is the head of marketing for Rank Ranger, an industry leading all-in-one SEO reporting suite. Outside of helping to build the Rank Ranger brand, Mordy ...


Marian M. Seo March 29, 2019 - Obits  Standard Speaker

Marian M. Seo, 86, of Lincoln Street, Hazleton, died Friday morning at her home. Born in Columbia, S.C., on Oct. 24, 1932, she was a member of the Christ ...


7 Expert Tips to Protect Your Online Reputation  Search Engine Journal

Having a good reputation often means more sales for businnesses. Here is some detailed advice to help protect your reputation online.


Better than SEO: Why this small-business owner spent his marketing budget on a private jet  SmartCompany.com.au

You can spend your marketing money on pop-up ads, search words and sponsored posts, but those are all boring things nobody notices.


PSB Academy picks Happy Marketer to bolster SEO and UX  Marketing Interactive

Private education institution, PSB Academy has appointed Happy Marketer, a Merkle Company, as its search agency. The length of appointment is for a year, ...


Head coach Park Hang-seo reveals Vietnam national football team’s secret to success  FOX Sports Asia

Vietnam have enjoyed unprecedented success in international football ever since South Korean tactician Park Hang-seo took charge as the head coach of their ...


How to Improve Ecommerce SEO with User Generated Content  Search Engine Journal

To drive more sales, ecommerce businesses first need to rise to the top of both paid and organic search results and earn lots of high-quality traffic. Between ...


AMP Stories Now Have a Dedicated Section in Google Search Results  Search Engine Journal

Google is adding a new section to search results which is dedicated to AMP Stories.


4 SEO Tips for Seasonal Businesses and Products  Business 2 Community

The holidays are busy and stressful for everyone – especially for small business owners who are trying to capitalize on holiday promotions to bring in additional ...


How will cloud hosting affect your SEO campaign?  The Drum

Hosting considerations have always been a key concern for serious SEOs as several factors are known as search signals in Google's ranking algorithm. Hosting ...


Choosing the right digital marketing strategy for your SEO campaign  AZ Big Media

It is vital for all businesses these days to develop the right strategies in order to boost business success. This means developing a solid marketing strategy and a ...


How to use machine learning to improve UX and on-page SEO | Articles | Strategy  Innovation Enterprise

Now that Alexa, Google Assistant and Siri are listening to user questions and learning how to respond to more complex commands, businesses should prepare ...


How To Choose The Most Affordable SEO Packages For Businesses?  ValueWalk

Are you thinking of getting search engine optimization consultation for your business? Confused much to find the right SEO package and Consultancy Company ...


How to Take Search Console to the Next Level with Google Data Studio  Search Engine Journal

Discover tips on how to make the most out of your Google Search Console data by using it in combination with Google Data Studio.


Why we shouldn’t forget about PageRank in 2019  Search Engine Land

Before we talk about anything else, let's address the elephant in the room. The last official public PageRank update happened in December 2013. In October ...


A Complete Guide to Ecommerce SEO  Business 2 Community

Ecommerce is big business. From established high street brands trying to play catch up with the digital revolution to homegrown cottage industries and startups ...


Yoast offers revamped Schema markup with 11.0 update  Search Engine Land

On Tuesday, Yoast introduced a rewritten Schema structured data implementation with their Yoast SEO 11.0 update. The SEO tool implementation aims to ...


Ahn Jae Hyun & Oh Yeon Seo in talks to star as leads of new drama 'People With Flaws'  allkpop

Actor Ahn Jae Hyun and actress Oh Yeon Seo may be working together in a new MBC drama series, titled 'People With Flaws'!A romantic comed…


What’s your password? Indiana Supreme Court to rule on unlocking smartphones for police  FOX 59 Indianapolis

CARMEL, Ind. – Smartphones are just that, smart! And when you put a password on them, they're even smarter, encrypting everything on your phone. About 95 ...


10 questions to ask when hiring a SEO consultant  Consultancy.uk

Getting your business to be visible online all starts with a search engine query.


Important SEO Trends To Watch In 2019  Forbes

Search engine optimization changes constantly, and businesses that want to stay ahead of the competition need to be aware of them. Keeping a pulse on these ...


Publishing Thousands of URLs at Once – Is It Risky for SEO?  Search Engine Journal

Find out whether publishing thousands, or hundreds of thousands, of new pages at the same time could have any SEO risks or unintended consequences.


15 Common SEO Mistakes To Avoid  Forbes

Understanding SEO is the ultimate marketing discipline, especially in today's highly digital world. If you want to drive traffic to your site and increase sales, you ...


These Are The Biggest SEO Trends Of 2019  Forbes

How will the world of search engine optimization change in 2019? What new trends will emerge, what old trends will die, and which trends will continue in the ...


Targeted SEO: Here’s how to grow a page from 200 visits per month to 30,000  Search Engine Land

Spoiler alert: SEO works. Strategic, targeted SEO can drive huge results for the right pages. Of course, the catch here is that you need the “right” pages to see the ...


6 SEO Marketing Trends in 2019 That Entrepreneurs Should Know About  Entrepreneur

Search engine algorithms are ever changing, which means that anyone with a website needs to stay up to date on today's SEO marketing trends. Not only is new ...


And the 2019 Artists of the Year are …  OCRegister

After months of whittling down a list of more than 500 nominees, the Orange County Register is proud to announce this year's Artists of the Year. They are: Irene ...


The 12 Areas of SEO Knowledge You Must Master to be Successful  Search Engine Journal

The role of an SEO requires mastery of certain skills and knowledge. Here's what SEOs need to master for career advancement and campaign success.


Watch: Park Seo Joon, Woo Do Hwan, And Ahn Sung Ki Star In Suspenseful Trailer For “The Divine Fury”  soompi

Upcoming film “The Divine Fury” has released its first exciting trailer! “The Divine Fury” tells the story of champion fighter Yong Hoo (Park Seo Joon) who teams ...


Introducing SEO for developers. It’s time.  Search Engine Land

Computer programming is making enormous innovative leaps on the web, evolving from crusty old-school AJAX, to jQuery, to reactive views that synchronize ...


5 On-Site SEO Factors That Matter Most  Search Engine Journal

Let's escape the narrow mindset that Google and search engines only prize three primary ranking factors. As important as links and publishing *content* remain, ...


SEO industry ‘a minefield of dodgy practitioners’: Australian official seeks action  Search Engine Land

The office of Australian Small Business and Family Enterprise Ombudsman (ASBFEO) is targeting SEO fraudsters. Ombudsman Kate Carnell has said that the ...


5 SEO trends that will matter most in 2019  Search Engine Land

To be atop the waves, think about your SEO strategy in advance. A shortcut to success: get to know the upcoming trends and work out an action plan for each.


The Top 5 Ways to Prove the Real Value of SEO  Search Engine Journal

Here are five of the best ways to prove the real value of SEO to prospective clients, current clients, your boss, or anyone who wants to invest in SEO.


home | site map
© 2006