9 Ways to Keep Google Happy
A recent Google patent application has the SEO community buzzing. At a bare minimum this document reveals the direction Google is taking its future search criteria. Changes in the way Google will be evaluating pages for search rankings are intended to address two major problems:
- Search engine spam, and
- Ensuring that "fresh" documents score higher than "stale" ones
Here is a summary of some of the general principles outlined in the document. Most SEO specialists agree these are reasonable principles, and it is only a matter of time before they are adopted.
1. Anchor text of links is still very important. Focus on your anchor text. It should contain your most important keyword.
2. Google expects that anchor texts will vary. A lot of identical anchor text suggests an "unnatural" linking pattern. Anchor texts should vary, but contain related phrases.
3. Google will record when specific links were first discovered, and watch how they change over time. Links with a long life span are considered more valuable than links with a short life span. This adds support to the link delay theory -- that links do not start "counting" until they have been in place for a few months. So get working on those links right now, but don't expect immediate gratification from Google.
4. If a new website gets a flood of new inbound links, this will be an indicator of possible spam activity. Links should be introduced gradually and according to a consistent pattern.
5. Google acknowledges that there may be link "spikes", and so an influx of new links will be interpreted as legitimate if some of the links are from "authoritative" sites. Go after links from authoritative sites.
6. If a stale webpage continues to receive new incoming links, it will be considered fresh. Keep adding links pointing to important pages.
7. Links from fresh pages will in some cases be more valuable than links from "stale" or old pages that have not been recently updated. Get links from pages that are active. If you have high value links from important sites, develop a strategy for keeping those links fresh.
8. Google places more value on a site where link growth remains constant and slow. Slow and steady wins the race. Keep getting those links.
9. Pages with many inbound links will require proportionately more new links in order to remain fresh. The assumption is that the more links a page has, the more it should be getting in the future. Otherwise it starts slipping into the "stale" category. Focus more attention on your most important pages.
Regardless of whether of not Google implements all of these criteria, the general direction is clear. More importantly, these points make good SEO sense, and provide a very good place to start when planning a link strategy.
Rick Hendershot publishes the Linknet Network, a group of websites and blogs that offer web owners advertising and link promotion opportunities.
12 Ways to Build a Winning SEO Strategy on a Small Budget Search Engine Journal
Coaching SEO To Win Forbes
Google Introduces Beta Explanations that Can Explain Smaller Issues with SEO Marketing Campaigns - Inc.
Google Introduces Beta Explanations that Can Explain Smaller Issues with SEO Marketing Campaigns Inc.
SEO myths busted by an ex-Googler Search Engine Land
WordPress SEO Beyond the Basics: 8 Things You Must Do Next Search Engine Journal
The 8 Benefits of SEO for Ecommerce Practical Ecommerce
The five trends defining SEO and content marketing careers Marketing Week
Local SEO Strategy Guide: How to Rank Where It Counts Search Engine Journal
John Mueller Surprises with Answer to a Negative SEO Question Search Engine Journal
How to Make SEO Happen in 2020 Practical Ecommerce
8 Tried & Tested Tips for Improving SEO & Developer Relations Search Engine Journal
Local SEO Explained Business 2 Community
Why SEO is Important for Your Business Business 2 Community
Google’s John Mueller: Never Blindly Follow Big Sites’ SEO Search Engine Journal
SEO Is Everyone’s Responsibility: 5 Tips to Get Non-SEOs Bought Into SEO Search Engine Journal
Why Amazon success requires a holistic approach to SEO and advertising DigitalCommerce360
Why SEO is an Essential Puzzle of Digital Marketing Business 2 Community
Video: Jeff Selig on the early days of SEO, Google algorithms & international SEO - Search Engine Land
Video: Jeff Selig on the early days of SEO, Google algorithms & international SEO Search Engine Land
How to Monitor SEO Topic Clusters, Silos Practical Ecommerce
Unmasking Black Hat SEO for Dating Scams Security Boulevard
Reciprocal Links: Do They Help or Hurt Your SEO? Search Engine Journal
Managing Successful SEO Migrations Search Engine Journal
How SEO Can Improve Your Business Jewish Link of New Jersey
Vlog #30: Ben Cook On The Wild West Days Of SEO & Enterprise Site Migrations - Search Engine Roundtable
Vlog #30: Ben Cook On The Wild West Days Of SEO & Enterprise Site Migrations Search Engine Roundtable
SEM vs. SEO vs. PPC Defined: What’s the Difference? Search Engine Journal
Here’s Why Inclusive Web Design with SEO Wins 2020 Search Engine Journal
How Does SEO Work? JumpFly PPC Advertising News
Importance and Advantages of Using SEO to Your Business The African Exponent
Elevating Women in SEO: The Industry Still Has a Long Way to Go Search Engine Journal
How to Write SEO Proposals That Prove Your Value & Eliminate Client Concerns - Search Engine Journal
How to Write SEO Proposals That Prove Your Value & Eliminate Client Concerns Search Engine Journal
Gary Illyes Teaches SEO With SEO Periodic Table :) Search Engine Roundtable
Mike Grehan on Learning to Rank, Information Retrieval & The Death of SES [PODCAST] - Search Engine Journal
Mike Grehan on Learning to Rank, Information Retrieval & The Death of SES [PODCAST] Search Engine Journal
Podcasts & SEO: How to Make Your Podcast SEO-Friendly Search Engine Journal
Machine Learning & SEO: Where Are We Now? - Machine Learning Times - machine learning & data science news - The Predictive Analytics Times
Machine Learning & SEO: Where Are We Now? - Machine Learning Times - machine learning & data science news The Predictive Analytics Times
Disruptions in SEO That will Dominate Ranking Behavior in 2020 News & Features
Patent: Google Going Old School with Local SEO, But In A New Way Search Engine Journal
How to Dominate SERPS by Focusing on Topics Instead of Keywords Search Engine Journal
30+ SEO Stats from 2019 to Guide Your Strategy in 2020 and Beyond [Infographic] - Social Media Today
Seo-Ho Lee, Rohini Narayanan and Thomas Coulouras: Youth press Neal to support Green New Deal - GazetteNET
Seo-Ho Lee, Rohini Narayanan and Thomas Coulouras: Youth press Neal to support Green New Deal GazetteNET
Trend-Watcher: 6 New Ways to Do SEO in 2020 Business 2 Community
The HOTH Launches it's Brand New Case Study Hub, featuring a collection of SEO and PPC success stories and insight - PR Web
The HOTH Launches it's Brand New Case Study Hub, featuring a collection of SEO and PPC success stories and insight PR Web
10 SEO factors that influence your Google ranking Eastbourne Herald
THE HOTH is releasing their secret formula to SEO success in their new guide The Ultimate SEO Strategy Template for Getting More Website Traffic - PR Web
THE HOTH is releasing their secret formula to SEO success in their new guide The Ultimate SEO Strategy Template for Getting More Website Traffic PR Web
After red card, Vietnam coach Park Hang-seo argues with Indonesia fans in stands at SEA Games 2019 - FOX Sports Malaysia
After red card, Vietnam coach Park Hang-seo argues with Indonesia fans in stands at SEA Games 2019 FOX Sports Malaysia
Search Engine Optimization (SEO) Tools Market Analysis, Revenue, Price, Industry Share, Growth Rate, Forecast to 2024 - NY Tribunal - New York Tribunal
Search Engine Optimization (SEO) Tools Market Analysis, Revenue, Price, Industry Share, Growth Rate, Forecast to 2024 - NY Tribunal New York Tribunal
Conductor becomes an employee-owned firm after almost two years under WeWork Search Engine Land
Move to Cloud Hosting without Compromising Your Website SEO HostReview.com
SEO Trends to Look Forward to in 2020 IMC Grupo
Thinktankadagency.com Is Now Offering Professional SEO Services for Organic Traffic - Press Release - Digital Journal
Thinktankadagency.com Is Now Offering Professional SEO Services for Organic Traffic - Press Release Digital Journal
Sr. Manager, SEO job with NBCUniversal, Inc. | 407143 mediabistro.com
The Most Effective Link-Building Strategies According to SEO Experts MarketingProfs.com
MRC SEO, A Top-Rated Search Engine Optimization Agency Celebrates Feedback From Their Clients - StreetInsider.com
MRC SEO, A Top-Rated Search Engine Optimization Agency Celebrates Feedback From Their Clients StreetInsider.com
Misquoted and misunderstood: Why many in the search community don’t believe the WSJ about Google search - Search Engine Land
Misquoted and misunderstood: Why many in the search community don’t believe the WSJ about Google search Search Engine Land
Han Seo Hee states that Jung Da Eun is violent and abusive, reveals her bruised arms and hands - allkpop
Han Seo Hee states that Jung Da Eun is violent and abusive, reveals her bruised arms and hands allkpop
Google Reveals Top Trending Searches of 2019 Search Engine Journal
Park Hang-seo magic goes on in Hanoi Dong-A Ilbo
WATCH: Vietnam coach Park Hang-seo shown red card for complaining to referee during SEA Games 2019 Men’s... - FOX Sports Malaysia
WATCH: Vietnam coach Park Hang-seo shown red card for complaining to referee during SEA Games 2019 Men’s... FOX Sports Malaysia
The Best Free SEO Tools to Increase Your Rankings Entrepreneur
7 SEO best practices you should be doing regardless of what Google says Search Engine Land
6 SEO Tips to Benefit Any Business Entrepreneur
What Does It Mean to ‘Do SEO’? Search Engine Journal
SEO Service Provider Services Market Necessity and Future Demand, Scope: OpenMoves, Straight North, Digital Marketing Agency, WebiMax - VaporBlash
SEO Service Provider Services Market Necessity and Future Demand, Scope: OpenMoves, Straight North, Digital Marketing Agency, WebiMax VaporBlash
Hometown of popular football coach Park Hang-seo pushes to create Vietnam-style village - Viet Nam News
Hometown of popular football coach Park Hang-seo pushes to create Vietnam-style village Viet Nam News
My experience with SEO Practical Ecommerce
Focus More Or Local SEO To Increase Local Engagement Promotion World
Seo Ye Ji being considered for female lead opposite Kim Soo Hyun in 'I'm a Psycho But It's Okay' - allkpop
Seo Ye Ji being considered for female lead opposite Kim Soo Hyun in 'I'm a Psycho But It's Okay' allkpop
7 Basic SEO Best Practices You Can Learn from Huge Travel Brands Search Engine Journal
What's the Value of SEO? Practical Ecommerce
Why Having a User-First Approach to SEO Is Important Search Engine Journal
Can SEO Be Made Predictable? Search Engine Journal
SEO Keyword Research: 13 of the Biggest Mistakes You MUST Avoid Search Engine Journal
How to Protect Your Search Engine Placement by Keeping Up-to-date on Industry Changes
There's no denying it: Search engines are a dominating force on the Internet, with millions of people going online to search on their topics of interest every single day.In fact, it was revealed at a recent industry conference that in June of 2005 alone, 10.
Keywords: The First Step To Recognition
Open Wordtracker [ http://www.wordtracker.
Search Engine Marketing (SEM) - Houses on Sand
Do you depend on free search engine traffic for your livelihood?I admit it. I spend an inordinate amount of time thinking about Search Engine Marketing (SEM), Search Engine Optimization (SEO), keyword density, keyword relevance, KEI, incoming links and link text, and where my web site and web pages rank in the Search Engine Results Pages (SERP) for my targeted keyword phrases.
Tops In Toolbars?
Most internet marketers are aware of, and probably use, the Google Toolbar. After all, it has been the only indicator of Google's PageRank number that has been assigned to a given web page.
SEOing A Flash Intro
IntroductionWhy does a FLASH intro need SEO? Flash, the great SE killer, is basically nonspiderable, although there are reports of the opposite. In this way, the intro creates a solid, non-permeable barrier between the website and the external world.
Top 2 Ways To Get Higher Rankings in Major Search Engines
Top 10 search engine rankings. Everybody wants it but a few achieve it.
Search Engine Optimization Tips For 2005 - Part Three
Welcome to part three of our series of articles on search engine optimization. In the third and final part of our series of articles on search engine optimization we cover the topic of links, the types of links and what makes them so important.
The Changing Face of Search Engine Optimization
With the ever evolving internet market for just about anything you can imagine and Google's index growing to almost 9 billion pages, and counting, there is little dispute amongst search engine optimizers that our job is getting much harder. From linking to articles, and density to ontology, our industry changes as fast as any other.
To Understand the Success of Website Ranking
Time is a factorTo obtain positive results is not very fast to achieve. It always takes time to reach a good ranking on search engines since there are millions of web pages to be indexed in their databases.
Link Popularity --- Its Role and Importance In Getting Top Search Engine Rankings
Introduction"Link Popularity" - these words may have caught your attention several times while you have been searching the Internet for tips on optimizing your website for top search engine rankings. Link popularity means popularizing a particular link of a website by increasing the number of websites that link to that site.
How to Get One Way Backlinks
Don't be fooled into believing that all backlinks are created equal because their not! Why, you may ask? It's no secret that many webmasters trade links left, and right, for the benefit of a higher ranking in the search results, but search engines have caught on to this technique, and are very aware that this is major threat to the relevance of the search results.Search engines such as Google have took steps in an effort to prevent this from becoming major problem by placing more importance on one way backlinks.
Google Is Not Only A Search Engine!
When you now organize a street interview and ask people "What is Google", I assume more than 90 percent of the people answer that Google is a search engine. Indeed, Google is a search engine and it is probably its core business, but Google is much more!A short overview of the main services of Google:++ Category One : Google Web Search Features ++- Besides the traditional Google search engines in different languages, there is also a local search engine available: Google Local.
Hens Lay Eggs (HLE) by Silke Stahl
"HLE" is a bit of a joke term, (or possible tongue in cheek could be a better label) coined in my Network Marketing Group - it stands for "Hens Lay Eggs" and is a take on the exponential growth theory - recruit two people, who recruit two, etc, and in six weeks you'll have 50,000 people sending you $250,000 - the false promise of MLM.The MLM exponential growth chart makes sense mathematically but is flawed.
Smartpages - Legitimate SEO Or Spam?
Smartpages are highly optimized pages which draw stampeded of search engine traffic to your website..
Boost Your Website Rankings with Expert Content
The chase for a high web ranking is constantly on and is in fact very demanding given the tough competition provided by all the other websites out there who happen to be putting up material on the same subject as you. All websites with average or below average content become victims of isolation and cyber ostracism.
Spamglish; A Search Engine Comedy With A Language All Its Own
When the movie Spanglish hit the screens in 2004, it was dubbed "A comedy with a language all it's own." I don't think the producers even knew they were slipping a lesson for website owners who want better search engine listings into the movie.
Site Maps: A Force To Be Reckoned With
Another important component of search engine optimization is the use of site maps. If you want visitors -- and search engine spiders -- to find every page on your Web site, a site map can be your biggest ally especially if you have a lot of content on your site (and if you've been reading all the advice on our site, you should know by now that the more content you have the better your chances are for top ranking).
Meta Tags - An Important Part of Every Web Page
Meta tags are an absolute must from a search engine optimisation perspective, there are many mistakes that can be made by not including these or even trying to 'spam' the SE's using them so heres a quick summary of the three main ones:Meta Page Title TagThe title tag is supported by all search engines and should be considered as the most important element in your optimisation process. Why is this you may ask? Well the page title is the first thing search engine spiders and human visitors will see.
Google Sitemaps Just Got Better
Having a Google Sitemap just got better! Not only does the search engine company check your sitemap, but now they give you feedback! The new feature was quickly noticed by many users of the service recently as a way for Google to alert the webmaster about possible problem pages that they have had trouble indexing.I had the wonderful experience of getting to know this service first hand when I logged in to Google Sitemaps to check on the status of one of my many sitemaps.
How To Start An Internet Business - Meta Tags and Keyword Density
Okay, you have a domain name, layout and content. Now we get to a step that will go a long way to determining how the site will rank.
|home | site map|