One Way Link Building Secures Long Term Ranking Results
One-way link building is a great way to improve your link popularity and ranking in the search engines. One-way links are more difficult to obtain than traditional reciprocal links, but pay off in securing solid long-term search engine ranking results.
Why Are One-Way Links Helpful?
Link building in general is an important part of making sure your site ranks well in the search engines. Google and many of the other search engines include link popularity as part of the way they evaluate the web pages they include in the search engine databases. Links are seen as a positive "vote" towards the quality of the web page. Each individual page acquires link popularity based on the pages that link to it. Google and Yahoo both have toolbars showing the page rank of pages you visit, so you can use these tools to get a good estimate of your pages' link popularity. It is not necessary to get totally caught up in the minutia of which types of links from which types of pages are the most important. The bottom line is this: acquiring links pointing back to your website, particularly links from sites covering the same or related topics as your site, is helpful in the overall scheme of search engine ranking.
The big "plus" of one-way links is that you don't have to worry about linking back to a "bad neighborhood". If your site has links pointing back to sites that serve as "link farms" or "free-for-all" sites, you may not gain, and could actually lose page rank. These sites are rarely focused, and tend to have links to and from all different sorts of sites. Since there is no particular topical emphasis here, it is clear to Google and the other search engines that the sole purpose of these sites is to artificially increase the number of links pointing to your site. Since there is no value added for the search engine's users, they in turn give no value to these links.
Another advantage to these focused, one-way links is that they will tend to stay in place. A website that features a link to your site probably does so because that site's owner thinks that their visitors will benefit from the content your site has to offer. Rather than simply trying to manipulate search results, they want to add to the experience of their visitors; you benefit from having a long term link in place. Sites featuring reciprocal links may simply drop your link when it no longer suits their linking strategy.
How Do I Obtain Natural Links?
Building good content helps interest your visitors and keeps them on your website. By becoming an authority on your topic, you will attract more visitors. When another website in essence "votes" for the quality of your website by placing a link pointing back to it, you are obtaining natural linking. The more you can build upon helpful articles, FAQs and white papers, etc., the better reason for visitors to link back to your website because of the quality content.
One-Way Linking Sources
There are a number of ways to get links from other sites back to yours. The most important principle to keep in mind is that you will get the most links when you offer something significant to link to. Think of what you can provide that people will want to link to:
* Natural links given from topic-related websites that like your website
* Providing free content, such as access to articles, e-books, FAQ's and white papers
* Directory links, listed under the category related to your topic
* Business directory links, listed under the category related to your topic
* Blogs, submitted to a blog directory and archived online
* Business associations, listed under the category related to your topic
* Newsletter text ads promoting your business, archived online at topic-related websites
* Original articles, submitted to and archived online at topic-related websites
* Original press releases, submitted to and archived online at topic-related websites
* Original newsletters, submitted to and archived online at topic-related websites
* White papers, submitted to and archived online at topic-related websites
* E-books, submitted to and archived online at topic-related websites
* Free software tools provided with required link back to website
For each of these types of content, you will want to have an active link pointing back to your site. Of course, when creating your own original content, always archive your own work on your website to build your content and increase your own link popularity by growing the number of pages on your website.
The extra value of one-way links is the fact that you are also promoting your website from the listing as well as the active link. Articles, newsletters, white papers, directory and business association links may bring in traffic from visitors who are interested in the description of your website listing.
How Do I Know The Links Are Valid?
Check to see if the page where the link will be located can be found in the search engine results. You can search via the entire website or by individual page. Different search engines use different syntax in looking for individual pages and links; refer to the advanced search function for each search engine for details.
Google Search Example:
Shows indexing of all pages listed in website
Shows indexing of a specific web page in website
If the page is listed in the search engine results, this means the page has been indexed by the search engine robots. This means the web page is valid for indexing and that your link will be picked up as well.
Research And Quality Content Equal Success
One-way link building means hard work and long term determination to achieve good link popularity. By improving the quality of your website, you improve the chance to obtain good quality natural links. Spend a set amount of time each week to seek out quality one-way links to achieve your goal. By using this long-term game plan you will be able to safely build links for optimum link popularity success.
Daria Goetsch is the founder and Search Engine Marketing Consultant for Search Innovation Marketing, a Search Engine Optimization company serving small businesses. She has specialized in Search Engine Promotion since 1998, including three years as the Search Engine Specialist for O'Reilly Media, Inc., a technical book publishing company.
Copyright © 2002-2005 Search Innovation Marketing.
http://www.searchinnovation.com All Rights Reserved.
Permission to reprint this article is granted if the article is reproduced in its entirety, without editing, including the bio information. Please include a hyperlink to http://www.searchinnovation.com when using this article in newsletters or online.
Google PageRank, Simplified: A Guide for SEO Beginners Search Engine Journal
SEO in 2020: Going Beyond Google Search Engine Journal
When Do You 'Need' SEO? Forbes
Digital Marketing Expert Chris Raulf of Boulder SEO Marketing to Speak at the 2020 Innovative Dealer Summit in Denver, Colorado - MarTech Series
Digital Marketing Expert Chris Raulf of Boulder SEO Marketing to Speak at the 2020 Innovative Dealer Summit in Denver, Colorado MarTech Series
5 of the Most Complex SEO Problems & How to Fix Them Search Engine Journal
This SEO training can make you the high-paid expert who truly knows digital marketing. - The Next Web
I Love SEO: 10 Reasons Why We ūüíė SEO Search Engine Journal
Google‚Äôs SEO Best Practices Summed Up in New Video Search Engine Journal
How Hackers May Be Hurting Your SEO Search Engine Journal
Google‚Äôs John Mueller on Word Count for SEO Search Engine Journal
Build SEO seasonality projections with Google Trends in Python Search Engine Land
Managing SEO for Non-SEOs: 3 Simple Tips Search Engine Journal
Denver-based Search Engine Optimization and Digital Marketing Company Boulder SEO Marketing to Join Forces with Bubbl - MarTech Series
Denver-based Search Engine Optimization and Digital Marketing Company Boulder SEO Marketing to Join Forces with Bubbl MarTech Series
Long Tail Keywords and SEO Search Engine Journal
How BERT is helping SEO agencies focus on collaboration strategies Search Engine Land
Scalable SEO Strategies to Boost Category Pages Practical Ecommerce
Enterprise SEO: Planning Your 2020 SEO Strategy Search Engine Journal
A Major Hollywood Studio Turns to SEO to Boost Ticket Sales Search Engine Journal
Soapbox: SEO community must temper responses when idea-sharing to avoid shaming - Search Engine Land
10 Tips for Mastering Your SEO Content in 2020 Search Engine Journal
Vlog #48: Dixon Jones - SEO Legend Mastering Links Tools & Now Semantic Tools - Search Engine Roundtable
Vlog #48: Dixon Jones - SEO Legend Mastering Links Tools & Now Semantic Tools Search Engine Roundtable
Microsoft Lists SEO as the Most Important Hard Skill for Marketers Search Engine Journal
6 Ways to Know If Your SEO Is Broken Practical Ecommerce
How Will AI Change the Future of SEO? ReadWrite
Google Video SEO Explained: On Page, Multimedia, Black Hat & Search Console - Search Engine Roundtable
Google Video SEO Explained: On Page, Multimedia, Black Hat & Search Console Search Engine Roundtable
Google unleashed the Panda algorithm 9 years ago today Search Engine Land
Citations & Local SEO: The Ultimate Beginner‚Äôs Guide Search Engine Journal
A Definitive Guide to Mobile SEO Search Engine Journal
The Biggest SEO Conference In 2020 Islington Tribune newspaper website
Big Bamboo Marketing Offers Tree Service SEO Services StreetInsider.com
Video: Rhea Drysdale on hyperlocal SEO & saving clients money Search Engine Land
4 Hidden Hreflang Challenges for International SEO Search Engine Journal
SEO Agency In Tempe Prepares To Celebrate 5 Years In Business StreetInsider.com
Enterprise SEO Archives Search Engine Journal
Best Free Online SEO Training Courses in 2020 Search Engine Journal
SEO Rules That E-commerce Businesses Should Now Ignore Times Square Chronicles
Price drop! Become an SEO specialist for just $12.99 Android Authority
Migrating to Adobe Experience Manager: 4 Site Structure Considerations Search Engine Journal
16 On-Page SEO Factors You Must Update On Your Blog At All Times Business 2 Community
The SEO Agency KPIs Dashboard: A Way to Unlock Growth Search Engine Journal
Are Blog Comments Useless for Link Building? Search Engine Journal
SEO Specialist Charlotte Agenda
New Tool Shows Tags for Any YouTube Video to Help Improve Your YouTube SEO Social Media Today
Malaysia one of our biggest challenges in 2022 World Cup Qualifiers, says Vietnam boss Park Hang-seo - FOX Sports Asia
Malaysia one of our biggest challenges in 2022 World Cup Qualifiers, says Vietnam boss Park Hang-seo FOX Sports Asia
Park Min Young And Seo Kang Joon Start Spending More Time Together In ‚ÄúI'll Go To You When The Weather Is Nice‚ÄĚ - soompi
Park Min Young And Seo Kang Joon Start Spending More Time Together In ‚ÄúI'll Go To You When The Weather Is Nice‚ÄĚ soompi
Rio SEO Announces New ‚ÄúSuggestion Engine‚ÄĚ Feature to Its Enterprise Local Marketing Platform - MarTech Series
Rio SEO Announces New ‚ÄúSuggestion Engine‚ÄĚ Feature to Its Enterprise Local Marketing Platform MarTech Series
Park Min Young And Seo Kang Joon Have A Special Winter Ahead Of Them In ‚ÄúI'll Go To You When The Weather Is Nice‚ÄĚ - soompi
Park Min Young And Seo Kang Joon Have A Special Winter Ahead Of Them In ‚ÄúI'll Go To You When The Weather Is Nice‚ÄĚ soompi
Seo Kang Joon And Park Min Young's Romance Drama Reveals Intriguing Dynamics In Character Relationship Chart - soompi
Seo Kang Joon And Park Min Young's Romance Drama Reveals Intriguing Dynamics In Character Relationship Chart soompi
Park Min Young, Seo Kang Joon, Lee Jae Wook, And More Film In A Festive Mood For ‚ÄúI'll Go To You When The Weather Is Nice‚ÄĚ - soompi
Park Min Young, Seo Kang Joon, Lee Jae Wook, And More Film In A Festive Mood For ‚ÄúI'll Go To You When The Weather Is Nice‚ÄĚ soompi
Harley Quinn film given SEO-friendly title after Birds of Prey failed to take flight at box office - Daily Mail
Harley Quinn film given SEO-friendly title after Birds of Prey failed to take flight at box office Daily Mail
JOB ALERT: Work some SEO magic at Goodwood Road and Racing! | GRR Goodwood Road and Racing
Iran's SEO reacts to FATF decision to blacklist Tehran Trend News Agency
Leveraging your Social Media Presence to Improve your SEO The African Exponent
SEO in 2020: What Basics You Need to Know to Be Successful Search Engine Journal
AdLift wins Tata AIG General Insurance SEO & Social Media Indiantelevision.com
Voice Search has taken the SEO industry by storm: MMA and GroupM report ETBrandEquity.com
Is the SEO industry right for you? Best in Australia
What is SEO? businessjournaldaily.com
Park Min Young, Seo Kang Joon, And Lee Jae Wook Talk About How Well They Match Their Characters In New Drama - soompi
Park Min Young, Seo Kang Joon, And Lee Jae Wook Talk About How Well They Match Their Characters In New Drama soompi
How to boost your SEO in 2020 The Pittsburgh 100
What Does It Mean to ‚ÄėDo SEO‚Äô? Search Engine Journal
Apink's Son Naeun And Lee Ji Hoon Confirmed To Join Seo Ji Hye And Song Seung Heon In New Romance Drama - soompi
Apink's Son Naeun And Lee Ji Hoon Confirmed To Join Seo Ji Hye And Song Seung Heon In New Romance Drama soompi
Global Search Engine Optimisation (SEO) Software Market 2020 Forecast Analysis by 2024: WordStream , Moz , SEO Book , etc. - Nyse Nasdaq Live
Global Search Engine Optimisation (SEO) Software Market 2020 Forecast Analysis by 2024: WordStream , Moz , SEO Book , etc. Nyse Nasdaq Live
SEO Strategy Guide: Beat Your Competition in 2020 Search Engine Journal
Update: Park Seo Joon, Lee Young Ae, And Jang Sung Kyu Donate To Daegu As City Combats COVID-19 - soompi
Update: Park Seo Joon, Lee Young Ae, And Jang Sung Kyu Donate To Daegu As City Combats COVID-19 soompi
5 Ways SEO & Web Design Go Together Search Engine Journal
3 Places for SEO Beginners to Focus Their Time Search Engine Journal
What Is SEO? How Does It Work? Myths, Mistakes, and 9 SEO Best Practices Business 2 Community
Seo Kang Joon And Park Min Young Live In 2 Completely Different Worlds In Upcoming Romance Drama - soompi
Seo Kang Joon And Park Min Young Live In 2 Completely Different Worlds In Upcoming Romance Drama soompi
Global Survey Highlights an Increase in the Growth of SEO Service Provider Services Market - America Daily Post
Global Survey Highlights an Increase in the Growth of SEO Service Provider Services Market America Daily Post
7 Basic SEO Best Practices You Can Learn from Huge Travel Brands Search Engine Journal
What is SEO? Quick Guide to Search Engine Optimization Business 2 Community
SEO Keyword Research: 13 of the Biggest Mistakes You MUST Avoid Search Engine Journal
Google Explains How to Use Headings for SEO Search Engine Journal
6 Easy But Stupid SEO Tactics You Must Avoid Search Engine Journal
7 SEO best practices you should be doing regardless of what Google says Search Engine Land
SEO in 2020: What Role Do Keywords Play? Search Engine Journal
Park Shin Hye And Jeon Jong Seo Show The Vastly Different Highs And Lows Of Their Characters In Upcoming Thriller - soompi
Park Shin Hye And Jeon Jong Seo Show The Vastly Different Highs And Lows Of Their Characters In Upcoming Thriller soompi
60 Day Sandbox for Google & AskJeeves; MSN Indexes Quickest, Yahoo Next
Search engine listing delays have come to be called the Google Sandbox effect are actually true in practice at each of four top tier search engines in one form or another. MSN, it seems has the shortest indexing delay at 30 days.
Forget SEO - It's All About Conversion!
Which SEO hat do you wear? Is it white or black? Or perhaps it's a subtle shade of gray. Well, wherever you are on this spectrum, if you are like 99% of the SEO-fixated webmasters out there, you are doing all you can to get visitors to your site.
Easy Steps to Get Onto Google Top Search Pages
To get on Google's top pages can be accomplished by following a few simple steps. The following procedure works well for companies working within a local region i.
Why Articles Are Not The Route To High Search Engine Rankings
If you have any interest in getting high search engine rankings for your website (and who doesn't) you've probably been sold the idea that writing and publishing your own articles will do it for you. Here's why that's not entirely true.
Introduction to Google Page Rank (PR)
For anyone looking to enhance their Google Page Rank (PR) to get a better place in the search results, we now have software that makes finding good links so much easier.In case you didn't know, to get your PR rating up it is essential to have a significant number of good quality links to your site (the techy bit).
London Bombings and Number Patterns
Firstly, let me say that I am sure all our thoughts went out to the victims, their families and friends of these bombings, and other incidents where innocent people lose their lives. Secondly, an SEO ezine is not the place to debate the rights and wrongs of such events.
Search Engine Metrics: Organic Search vs. Paid Placement
Let me preface this report by citing advertisers in 2004 have spent 4 Billion dollars on search engine marketing according to the Search Engine Marketing Professional Organization (SEMPO).Website marketers cited Search engine positioning was the top method to drive traffic to their sites (66%), followed by email marketing (54%).
Twelve Steps to Higher Search Engine Placement
Recent studies suggest that more than 80% of new visitors to any web site get there as a result of a search engine query. If this study is to believed, it certainly suggests that working to get high rankings in the search engines might be the most effective thing you can do to bring traffic to your site.
Going To Market: Keywords and Backlinks, Part 1
As I waded into the 'Make Money Online' waters on the Internet, I felt I needed to do some research on what keywords might help me generate traffic for my websites. I am very, very new to this whole Internet marketing arena but at the simplest level it seems that the keys to generating income are:Blog >>> Choose Target Keywords >>> Write Articles Incorporating Keywords >>> Create New Pages For Articles >>> Link Article Pages To Blog >>> Link Article Pages To Each Other >>> Populate All Pages with PPC Links >>> Submit Articles To Outlets >>> Submit All Pages To Search EnginesDid I say it was simple? As I said, I am new to this area so there may be a step or two (or 5, or 10, etc.
Do Search Engines Like Your Web Site?
Between 75% and 98.8% of visitors to Web sites come from searches made at search engines.
Is Something Missing From Your Keywords Research? (Part 1)
As you may already know, keywords are an essential part of search engine optimization (SEO). And the usual approach recommended to finding the right keywords to target with one's site involves the ideas of demand, supply and KEI (and/or CID).
10 Minutes to Your Google Sitemap
Google's calling your name..
How To See What Pages Of Your Site Google Has In Its Index
There is a lag time between the indexing or updating of your site, and the time it takes to show new results in the database. Depending on your site, where it was linked from, who it was linked from, and who knows what other factors, the amount of time varies.
The Need of Popularity
In very simple words, the link popularity of your site means the amount of links coming to you from another sites. Every major search engine heavily weighs the link popularity of sites when ranking sites.
How Important is PageRank, Really?
Webmasters can spend most of their waking hours doing everything they can to raise their Google PageRank. It is common knowledge that PageRank, which is largely based upon the number and quality of backlinks a webpage has, is an important factor in how well a particular webpage ranks within the Google search results.
Are Your Keywords Making Money for You?
I built my website, it's perfect. My chosen subject of the website is Computer Support Services.
Using Meta Tags Wisely to Attract Search Engines and Visitors
There are certain tricks and techniques in SEO industry, which can fetch you real quick and top ranking in short run and get banned for ever, which I am discussing in this article. Before optimizing any site, always follow code of ethics and never spam.
Search Engine Optimization: What Is It?
Search Engine Optimization is the creation of a web page, purposely designed to rank well with the Search Engines.If you want traffic to your website then you must Optimize your website for the Search Engines.
Should You Buy Text Links?
You can rank number one (Or at least in the top ten) for just about any search phrase by just buying text link ads, even if the web site isn't related to the search phrase in anyway, it can still rank in the top ten of the search results. Some web site owners see this as the only true way to the top ten.
Do You Submit Your Website To All The Search Engines?
There is really only one search engine to worry about submitting too and that is Google and you should only submit one page your main once and maybe a sitemap a week later but never more than once a week. If you have a link coming to your new site from a site that is currently listed in Google then Google will find you quicker.
|home | site map|