Search Engine Marketing Hype Killing Small Businesses
Think about the first thing you ever heard about "marketing a website" on the web. 99% of the time the first words anyone ever hears are "search engine marketing." Or some semblance of the phrase.
And from that point on, the hammering of misinformation never lets up. You are led to believe that your business will die a terrible death without the search engines. You are led to believe that only people who can guide you through the mine field of search engine optimization are the SEO "experts."
Also you are told time and again that the only way to market online PERIOD is through the search engines. You are conditioned over time to focus most, if not all, of your efforts on tricking the search engines into liking your site above all your competitors for search terms where "there can be only one."
Well, here's a wake up call: The vast majority of small business startups will never have the resources, time, or know-how to turn an idea into a profitable online business focusing only on search engines.
Just look at the deluge of information there is out there on Google and how to rank well with them. People are picking apart their ranking patent application right now to try an glean a website promotion strategy based upon what Google reveals in their application about their ranking system.
Is this information valuable to a small business wanting to sell its wares to a whole market rather than just the part of that market which uses one of the big search engines?
It is in extreme moderation, yes. In a well balanced marketing campaign that focuses on many ways to bring in targeted traffic, search engine marketing has its place. You do what you can, and you move on to all the other ways there are to promote your business.
Yet, so many people are falling victim to the gleam and glitter of search engine riches being pushed on them by SEO firms and people selling search engine how-to manuals.
It is not long before a new business finds itself wrapped up in a game where the only winners are the geeks and deep pockets.
If you do not fall into either of those categories, your business is doomed from the start if you hop right off the porch to play with those big dogs.
"But I hired a 'big dog' SEO firm to make my business stand out and compete with the geeks in my market niche."
More power to you. In actuality, unfortunately, you probably just hired a teenager from India with an internet connection in his parents' house. Most small business start ups cannot come close to affording a major SEO firm. They charge corporate-level premiums to be able to access their services.
Everyone else in the SEO world is practically working out of their garage in comparison.
Scared yet? You don't have to be as long as you are spreading your marketing around to the non-search engine traffic you should be getting.
Writing articles and syndicating them in your market is a direct traffic strategy that has nothing to do with search engines. Except that search engines find your site through those links as well. But you should be doing it solely for DIRECT TRAFFIC from readers on other sites and taking the search engine traffic boost as mere icing on the cake.
You see, as people spam the search engines, they must adjust how they rank sites in order to compensate. This means a lot of good sites take a hit when Google changes the way it ranks sites.
You could have done everything completely on the up and up and gotten dropped in the engines because they made a new rule that everyone who registers their domains only for one year is a possible spammer. There goes your legit site. Hope you weren't planning on search engine traffic for your SOLE source of traffic.
Can you see how dangerous it is to get bitten by the search engine bug? YES you can propel your business overnight from a profitless dead zone to a glamorous profit machine with one top ranking.
Of course that is possible. It is not likely.
People who are turning their small online businesses into success stories are doing one thing across the board: Conducting a multi-faceted marketing campaign that includes search engines along with a good mix of other non-search engine marketing such as reciprocal and non-reciprocal linking tactics too numerous to mention here.
If you want long-term success online, you must be willing to look past all the sleeze merchants selling you dreams of riches through search engine marketing.
Search engines care about one thing: Their own hides. You should care more about your hide than anything else and use a well-planned, disciplined marketing strategy that puts search engines in their place. Not in the epicenter of your marketing campaign, but just another tool in your toolbox for bringing in targeted traffic.
Do this, and you will escape the fate of thousands of startups this year who will realize too late that they hung their hopes on the wrong marketing strategy as their engine for profits.
Copyright 2005 Jack Humphrey
Jack Humphrey explains his proven marketing strategies in the all new Power Linking 2005 at http://power-linking-profits.com Jack is proudly NOT a "search engine expert."
How Does a Page Built Dynamically in Real Time Impact SEO? Search Engine Journal
TAPinto Tips: Intro to SEO TAPinto.net
7 Ways to Improve SEO on Your WordPress Site Search Engine Journal
Google Lightning Talks: The State of SEO Search Engine Journal
Moving from Consultant to In-House SEO with Melissa Fach [Podcast] Search Engine Journal
World-famous SEO Expert Bruce Clay Launches His Online SEO Training Course for CMO's and Marketers Worldwide - PRNewswire
World-famous SEO Expert Bruce Clay Launches His Online SEO Training Course for CMO's and Marketers Worldwide PRNewswire
Social Signals Impact Rankings & 4 Other SEO Misconceptions Search Engine Journal
13 Best Chrome Extensions for Digital Marketing and SEO Search Engine Journal
Local SEO for Law Firms: Get More Local Clients Search Engine Journal
How to Measure SEO Results Business 2 Community
SEO Considerations for Early Funding Phase Start-Ups Search Engine Journal
SEO Glossary: Broken Links Business 2 Community
WordPress SEO Guide: Everything You Need to Know [Ebook] Search Engine Journal
Scalable SEO: 20 Enterprise Experts Share Tips & Advice Search Engine Journal
A Technical SEO Guide to Advanced Core Web Vitals Optimization Search Engine Journal
Previous article Why SEO is now Very Important Influencive
UTA Signs ‘Burning’s Jun Jong-Seo Deadline
Things to know before hiring an SEO expert PostBulletin.com
7 Tips to Avoid an SEO Penalty From Google in 2021 Promotion World
How Does Big Data Impact SEO In The Business Analytics Insight
The State of SEO in 2021 [Infographic] Social Media Today
6 Key Foundational Pillars of SEO Business 2 Community
Google's John Mueller: 'Now's The Perfect Time' For an SEO Side Hustle Search Engine Journal
5 Factors You May Not Know Yet About Small Business SEO Business 2 Community
SERP Analysis Tools For SEO and Ranking? Search Engine Journal
Scaling Enterprise SEO: Evangelizing Success & Communicating With the C-Suite - Search Engine Journal
Scaling Enterprise SEO: Evangelizing Success & Communicating With the C-Suite Search Engine Journal
What Is the Daily Routine Of a Successful SEO Professional? Search Engine Journal
How SEO Forecasting Can Help You Get the Right Clients Search Engine Journal
Rap Artist “Chad Focus” Sentenced to More Than Two Years in Federal Prison for Wire Fraud Conspiracy - Department of Justice
Rap Artist “Chad Focus” Sentenced to More Than Two Years in Federal Prison for Wire Fraud Conspiracy Department of Justice
Rio SEO Publishes Original Research Revealing COVID-19's Impact On the Local Search Landscape for Multi-Location Brands - MarTech Series
Rio SEO Publishes Original Research Revealing COVID-19's Impact On the Local Search Landscape for Multi-Location Brands MarTech Series
Is SEO Worth It For A Small Business? - VENTS Magazine
10-Step Guide to Podcast SEO Business 2 Community
Google Merchant Center: A Local SEO Goldmine for Retailers Search Engine Journal
Top SEO Secrets From the Leading Organizations Search Engine Journal
Why SEO Remains Relevant Telemedia Online
The SEO Benefits of Web Scraping Practical Ecommerce
SEOmonitor's New Rank Tracker: Faster, Data-Rich, Designed for SEO Agencies Search Engine Journal
Top SEO Secrets from the Leading Organizations [Webinar] Search Engine Journal
Regional SEO content journalists | Media jobs Journalism.co.uk
Park Bo Young And Seo In Guk Begin A Unique Romance With An Expiration Date In “Doom At Your Service” - soompi
Park Bo Young And Seo In Guk Begin A Unique Romance With An Expiration Date In “Doom At Your Service” soompi
Healthcare Brands -- Time Has Come To Understand Impact Of SEO, Paid Ads 04/30/2021 - MediaPost Communications
Healthcare Brands -- Time Has Come To Understand Impact Of SEO, Paid Ads 04/30/2021 MediaPost Communications
Rebel Networks Announces Its Newest Basic SEO Service by their Web Development Team | Your Digital Wall - Your Digital Wall
Rebel Networks Announces Its Newest Basic SEO Service by their Web Development Team | Your Digital Wall Your Digital Wall
Artist’s palate: Park Seo-Bo’s janchi guksu Wallpaper*
The Evolution of Meta Tag Generators: Should You Use Them and How To Search Engine Journal
Digital PR Dictionary Business 2 Community
News Jeon Jong Seo Signs Contract With An American Agency Going by the international name of - hellokpop
News Jeon Jong Seo Signs Contract With An American Agency Going by the international name of hellokpop
Guess the OST lineup for Park Bo Young x Seo In Guk's upcoming drama Doom At Your Service & win exciting gifts - PINKVILLA
Guess the OST lineup for Park Bo Young x Seo In Guk's upcoming drama Doom At Your Service & win exciting gifts PINKVILLA
Avoid These 15 Common Google Analytics Mistakes Search Engine Journal
Seo In Guk And Lee Soo Hyuk Live In Different Worlds But Work For The Same Goal In New Heist Movie - soompi
Seo In Guk And Lee Soo Hyuk Live In Different Worlds But Work For The Same Goal In New Heist Movie soompi
Seo Ye-ji and Kim Jung-Hyun: What You Need to Know About the K-Drama Scandal of the Week - Tatler Singapore
Seo Ye-ji and Kim Jung-Hyun: What You Need to Know About the K-Drama Scandal of the Week Tatler Singapore
Global Local SEO Software Market SWOT Analysis,Key Indicators,Forecast 2027 : Whitespark, SEOprofiler, Moz, BrightLocal, Synup, Yext – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Global Local SEO Software Market SWOT Analysis,Key Indicators,Forecast 2027 : Whitespark, SEOprofiler, Moz, BrightLocal, Synup, Yext – KSU | The Sentinel Newspaper KSU | The Sentinel Newspaper
Global SEO Testing Service Market – Top 10 Key players in 2021 |SEO Tester Online, Click Information System, 1&1 IONOS, SEO SiteCheckup, WebDepend – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Global SEO Testing Service Market – Top 10 Key players in 2021 |SEO Tester Online, Click Information System, 1&1 IONOS, SEO SiteCheckup, WebDepend – KSU | The Sentinel Newspaper KSU | The Sentinel Newspaper
Search Engine Optimization (SEO) Software Market Sales Revenue, Consumption, Growth Rate by top Manufacturers like WordStream(US), Moz(US), SEO Book(Greece), LinkResearchTools(Austria), SpyFu(US), etc – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Search Engine Optimization (SEO) Software Market Sales Revenue, Consumption, Growth Rate by top Manufacturers like WordStream(US), Moz(US), SEO Book(Greece), LinkResearchTools(Austria), SpyFu(US), etc – KSU | The Sentinel Newspaper KSU | The Sentinel Newspaper
SEO Service Provider Services Market (Covid-19 Updated) | OpenMoves, WebiMax, Boostability, Digital Marketing Agency. Big Leap. – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
SEO Service Provider Services Market (Covid-19 Updated) | OpenMoves, WebiMax, Boostability, Digital Marketing Agency. Big Leap. – KSU | The Sentinel Newspaper KSU | The Sentinel Newspaper
iOS 14.5 Update Launches & More Digital Marketing News Search Engine Journal
How to Learn SEO: A U.S. News Guide U.S. News & World Report
5 essential search engine optimization tips that actually work The Business Journals
15 tips to boost your website's SEO Creative Bloq
How SEO works and how to use it to rank higher in search results Business Insider
Search Engine Optimization (SEO) — Definition — TrackMaven The Content Standard by Skyword
3 Things You Must Know About SEO in 2021 Search Engine Journal
International SEO for 2021 & Beyond: 9-Point Checklist for Success Search Engine Journal
Law Firm SEO: Search Engine Optimization Strategies for Lawyers The National Law Review
8 local SEO essentials AZ Big Media
SEO 101: Get Your SEO Guide for Beginners [EBOOK] Search Engine Journal
How to Conduct Keyword Research for Search Engine Optimization (SEO) Business 2 Community
These Common SEO Mistakes Can Torpedo Your Rankings Builder Magazine
SEO Expert Guide - Keyword Analysis (part 3/10)
If you imagine that building an optimized site is like cooking a meal, then keywords are the essential ingredients. Would you attempt to cook a complex new dish without first referring to a recipe? Would you start before you had all the ingredients available and properly prepared?In our analogy, key words are your ingredients and the rest of the guide (after this part) is your recipe.
Creating a Google SiteMap For Your Work At Home Business Web Page
Search engine traffic is the best traffic You can get for your online Business. So if you are running a Home Based Business with an Online Presence why wouldn't you do everything possible to gain a Top Search Engine Ranking.
Anchor Text Optimization
Anchor Text (also called phrase linking) can significantly improve your web pages relevance in the search engines. Optimized or keyword rich anchor text can help your web site gain positioning in the search engines as well as help drive better targeted search traffic.
How To Really SEO Your Site
Search engine optimization is one of most popular online marketing tool for any website. With more websites coming online every day the competition gets larger, so you have to make sure you can out SEO them before they out do you.
Website Copy-writing for Higher Sales and Higher Search Engine Ranking
Why, you ask? Mainly, because search engines want to provide their users with good content. How do they find it? By surfing the web for it.
Beginners - Getting Listed In Search Engines
Once you have your web site complete and ready to be listed you need to take a slow step by step approach to get listed in the search engines. If you do it right the first time and then build on that formula, your profits and your site will benefit in the long run.
SEO Deadly Sins - Mistakes That Hurt Web Page Ranking
The following are a list of mistakes can ensure that your site maintains a low ranking with the search engines. Avoid at all costs.
Attack Smaller Searches To Get The Big Ones!
Searching online can not only be fun, but you sometimes need to be downright inventive.For those of you who have been searching online for years now, you've probably adapted ways & techniques to find what you are looking for quickly.
Why Does The Link Page Have A PR Zero?
For beginners, link exchange campaigns can be a minefield of problems. For example, here is a question I was asked:"Hi Andy, I have noticed that a lot of sites that request a link exchange from me may have a PR 5 or 6 on their home page and when I click through to the links page there is a PR 0.
Developing A List Of Keywords For Marketing
Keywords aren't just some words that allow search engines, like Google, to find your web site. They are also key elements for creating attractive language to use in your marketing or advertising material.
The Ultimate Free Google Ranking Tool
The first months my website was online, I was constantly checking the search engines to see if my site was listed under the keywords that I was targeting. And always with the same negative results.
10 Ways To Indirectly Get To The Top Of Search
There are millions of web sites trying to get listed in the top 20 spots of the major search engines. That amounts to a lot of competition! I say if you can't get listed at the top, indirectly get to the top.
Absolute Top Five Search Engine Marketing Myths Uncovered!
It's no secret that Search Engine marketing can drive significant amounts of very qualified traffic to a web site - as 85% of Internet users utilize search engines to find/research for goods and services. The problem for many companies is the difficulty they face sifting through conflicting information and hyperbole! Here is my top five list of myths that need to be run to ground.
How I Suddenly Stumbled Onto No.1 In Google and Yahoo Without Search Engine Optimization - So What?
Sometimes, the search engines act really strange. And this story will prove how I've got top positions (80% on no.
Creative Search Engine Optimization - A Case Study
Search engine optimization this and search engine optimization that. You read and hear about it all day, but what about your site? While there are plenty of articles providing useful information, this article shows you how a real world example met with success.
Tread Towards A Successful "Internet Research"
Internet is a terrific resource containing billions of web pages dedicated to thousands of topics. Since the amount of information available on the Internet is so vast and mind baffling you may feel lost.
Commonly SEO terms and Jargon used by Search Engine Gurus
What does all this SEO jargon mean.Have you ever been left scratching your head, wondering what the Search Engine Optimizers SEO's or Gurus are talking about.
Website Promotion: 10 Search Engine Optimization Blunders to Avoid
If you want to develop a successful search engine optimization (SEO) strategy, go out of your way to avoid blunders that limit rankings.Here are 10 to keep in mind:1.
Using Blogs for SEO
Why Start A Blog?I knew about blogging and blogs for years before I actually started my first blog..
The Myth of Rankings - Beyond Search Engine Optimization
What follows is a condensed version of a conversation that happens all too frequently when I am approached by a prospect interested in search engine optimization (SEO):Prospect: We need our website optimized, because we aren't showing up for any searches. Me: What searches have you tried? Prospect: We don't show up for ANYTHING.
|home | site map|