Why Does The Link Page Have A PR Zero?
For beginners, link exchange campaigns can be a minefield of problems. For example, here is a question I was asked:
"Hi Andy, I have noticed that a lot of sites that request a link exchange from me may have a PR 5 or 6 on their home page and when I click through to the links page there is a PR 0. This is very disappointing and I don't exchange with them. Should I reconsider this practice or am I right in thinking they are doing something to prevent PR from passing to their links pages? Best Regards, Troy"
There are many things to consider when exchanging links.
The above question asks whether you should consider linking to a PR 5 site when the links page is a PR 0.
What are your thoughts on that?
The question you should ask yourself is "Why does the homepage have a PR5 and the links page a PR0?".
There can be a few different reasons for this.
Reason #1 - the links page is new and has not had a PR assigned to it in the Google toolbar (that does not mean it has no PR, just that the toolbar has not been updated to reflect its PR).
This case is easy to spot. Look at the URL of the links page. Then go to the homepage and View the source of the homepage in a text editor (from the View Menu in Explorer, select Source).
Do a search of the source for the links page filename. e.g. if the links page is called links.html, search the source code for links.html.
If you find a link on the homepage to the links page, chances are the links page is new and has not had time to be assigned a PR in the toolbar yet. In this case, I would consider the link to this site.
You could also go to the Way Back Machine: http://www.archive.org/ ..and type in the links page URL. If the Way Back Machine has no record of it, it may be new (though it is possible to prevent the WBM from caching your site).
Now, before we move on, check that link to the links page in the source again. Make sure that there is no dynamic linking going on. While it is not always easy to spot, the introduction of the "nofollow" tag in recent months, has meant that many non-techie webmasters have been able to create dynamic links, quickly, easily, and without much technical knowledge. If you see the word "nofollow" in the link HTML pointing to the links page, then this webmaster is not passing PR to the links page. In fact, worse than that is the fact that the search engines wont even find and index the links page.
This is a case of one webmaster trying to cheat you out of PR. Don't link to them.
Reason #2 - Links page is not being linked to, or is linked to using a dynamic link.
If you do not find a link to the links page on the homepage of the site, or the link uses one of the forms of dynamic linking, then I would not recommend you link to that site. The links page will get no PR, and wont even be found by the search engines, so you get no benefit. It is possible the links page does have a link pointing to it from another page, but let's look at that as a separate issue.
Reason #3 - links page is buried deep in the navigation of the website. Some webmasters bury the link to their links page deep within their site, so that the only way a search engine spider will find the links page is by following 3 or 4 links from the homepage. When this is done, very little (if any) PR flows to the links page. Again, I would not link to a site like this. You wont get much benefit.
Reason #4 - Multiple links pages bury the page your link is found on.
On some websites, there are so many reciprocal partners, that links are often split across 10s (or even 100s) of pages. For a search engine spider to find the page you are on, it would require following link after link on these links pages until it reaches yours. Again, by the time it gets there, very little (if any) PR will have flowed to the page your link is one.
For points #3 & #4, my advice is simple. Start at the homepage, and see how many clicks it takes you to navigate to the page your link is on. If it is more than 2 clicks away, think carefully about exchanging links. You may not get much out of the deal.
Reason #5 - a sneaky one here. Check for a robots.txt file on the site that is requesting the link exchange. If there is one, make sure that there is no command that disallows the spiders from accessing the links page. This is a technique that will prevent the search engines spiders from visiting the links page, so no PR, and no benefit, is passed to your site. This is a definite one to avoid.
Andy Williams is author of the free, ezSEO internet marketing newsletter.
How QA Testing for SEO Can Boost Your Traffic & Revenue Search Engine Journal
1Digital Agency Starts SEO for KM Herbals PRNewswire
Learn the SEO and social media tactics to build a truly thriving online business – The Next Web - Syria News
Learn the SEO and social media tactics to build a truly thriving online business – The Next Web Syria News
You're Likely Missing Out on Google Traffic. Boost Your SEO with This Budget-Friendly Tool. - Entrepreneur
You're Likely Missing Out on Google Traffic. Boost Your SEO with This Budget-Friendly Tool. Entrepreneur
1Digital Agency Starts SEO for KM Herbals | State | dailyamerican.com Daily American Online
Use SEO to Overcome Crisis - business.com Business.com
How is SEM related to SEO? AZ Big Media
Why & How Content Pruning Helps Your SEO Search Engine Journal
How Can I Set Up an SEO Agency? Search Engine Journal
6 Effective SEO Tips for Beginners BOSS Magazine
DMA Named Best SEO Company for August 2020 Martechcube
What SEO Strategies Should You Be Using Right Now? Digital Information World
The 3 Types of SEO Reports You Should Be Building in 2020 Search Engine Journal
5 Key Tools to Improve the SEO Potential of Your Content Social Media Today
You Don't Have to Code to Be Great at SEO Search Engine Journal
15 Most Common Enterprise SEO Job Requirements Search Engine Journal
10 On-Site Technical SEO Factors to Assess in an SEO Audit Search Engine Journal
Advanced tactics for SEO title tag optimization Search Engine Land
Common Shopify SEO pitfalls and how to avoid them Search Engine Land
SEO Audit Checklist: 9 Page-Level Factors to Assess Search Engine Journal
AMP & SEO: Everything You Need to Know Search Engine Journal
10 Website Content Factors You Must Check During an SEO Audit Search Engine Journal
Best Wordpress SEO tools in 2020 TechRadar
Why SEO & Machine Learning Are Joining Forces Search Engine Journal
Extra Structured Data Could Be Useful for SEO Search Engine Journal
Top 4 SEO Trends for 2020 and Beyond Marketing Tech Outlook
How to Use Heatmaps to Take Your SEO Strategy to the Next Level Search Engine Journal
Amazon SEO Isn't Google SEO: 6 Differences That Matter Business 2 Community
How to Prevent SEO Issues With QA Testing [Webinar] Search Engine Journal
This training in SEO and social media could make all the difference in your marketing efforts - Boing Boing
This training in SEO and social media could make all the difference in your marketing efforts Boing Boing
How to Evaluate Content Length in an SEO Audit Search Engine Journal
6 Quick SEO Fixes for Website Optimization Business 2 Community
11 Domain Factors You Must Evaluate During an SEO Audit Search Engine Journal
6 Best Hacks For SEO Managers Business 2 Community
Google Ads vs SEO: Which One To Choose? YourStory
What's The Impact Of Machine Learning On SEO? Marketing Tech Outlook
Google SEO 101: Page Speed Optimization Search Engine Journal
Prosper live chat: Alex Jordan, director of Museo Analytics, answered your SEO questions - Stuff.co.nz
Prosper live chat: Alex Jordan, director of Museo Analytics, answered your SEO questions Stuff.co.nz
Search Engine Optimization (SEO) Tools Market 2020 SWOT Analysis & Key Business Strategies By Leading Industry Players- Ahrefs, Google, SEMRush, KWFinder, MOZ, Yoast SEO, Bonus Tool, SpyFu Etc. - Owned
Search Engine Optimization (SEO) Tools Market 2020 SWOT Analysis & Key Business Strategies By Leading Industry Players- Ahrefs, Google, SEMRush, KWFinder, MOZ, Yoast SEO, Bonus Tool, SpyFu Etc. Owned
SEO Checklist: The Positive & Negative Signals You Need to Know About [Infographic] - Social Media Today
SEO Checklist: The Positive & Negative Signals You Need to Know About [Infographic] Social Media Today
Global Search Engine Optimization (SEO) Software Market 2020 by Major Players – Linkody, Moz Pro, WordStream, SpyFu - Bulletin Line
Global Search Engine Optimization (SEO) Software Market 2020 by Major Players – Linkody, Moz Pro, WordStream, SpyFu Bulletin Line
All in One SEO Pack Vulnerability - New Exploit Search Engine Journal
3 Tips for Keyword Research & Content Localization Success Search Engine Journal
Seo Ye-ji gives us wardrobe envy in It’s Okay to Not Be Okay South China Morning Post
Why SEOs should care about brand Search Engine Land
AMP Digital Agency Offers Effective SEO Services in Minneapolis, MN - Press Release - Digital Journal
How to Improve SEO Agency-Client Communications & Relationships Search Engine Journal
SEO Software Market Worth Observing Growth : Searchmetrics, Ahrefs, Moz - Press Release - Digital Journal
SEO Software Market Worth Observing Growth : Searchmetrics, Ahrefs, Moz - Press Release Digital Journal
SEO Software Market 2020 COVID-19 Worldwide Spread and Top Key Players – Conductor, SE Ranking Limited, Yext, AgencyAnalytics Inc., WordStream, etc - Owned
SEO Software Market 2020 COVID-19 Worldwide Spread and Top Key Players – Conductor, SE Ranking Limited, Yext, AgencyAnalytics Inc., WordStream, etc Owned
Mother jumps into 30m well to save son The Phuket News
How to Choose an E-commerce SEO Agency? https://www.indianretailer.com/
'It's Okay To Not Be Okay' actress Seo Ye Ji's past appearance in Big Bang's 'Let's Not Fall In Love' MV going viral - allkpop
'It's Okay To Not Be Okay' actress Seo Ye Ji's past appearance in Big Bang's 'Let's Not Fall In Love' MV going viral allkpop
Content Marketing Manager Charlotte Agenda
SEO: Back To Basics Forbes
10 SEO Tips to Implement in 2020 SmarterCX
SEO: Why It Matters in Today's Market RisMedia.com
How to Overhaul Your SEO Strategy for Just $50 Entrepreneur
SEO Service Provider Services Market Demand and Growth Opportunities by 2025| WebiMax, OneIMS, Thanx Media, Scripted - Owned
SEO Service Provider Services Market Demand and Growth Opportunities by 2025| WebiMax, OneIMS, Thanx Media, Scripted Owned
Photo: A dapper Park Seo Joon and his cute pet dog Simba are up to their old shenanigans during a photoshoot - PINKVILLA
Photo: A dapper Park Seo Joon and his cute pet dog Simba are up to their old shenanigans during a photoshoot PINKVILLA
It's Okay To Not Be Okay: Kim Soo Hyun, Seo Ye Ji, others wrap filming sans a party for THIS reason - PINKVILLA
It's Okay To Not Be Okay: Kim Soo Hyun, Seo Ye Ji, others wrap filming sans a party for THIS reason PINKVILLA
The 10 Commandments Of SEO Forbes
Design: Making SEO Look Good Forbes
SEO in 2020: What Basics You Need to Know to Be Successful Search Engine Journal
SEO, Content, and Email Work Better Combined Practical Ecommerce
SEO in 2020: Going Beyond Google Search Engine Journal
6 Ways to Know If Your SEO Is Broken Practical Ecommerce
In uncertain times, jump start your SEO TechCrunch
Straight Talk on Search Engine Optimization
To get your website listed well in the major search engines, you have to perform search engine optimization (SEO). .
How to Prevent Duplicate Content with Effective Use of the Robots.txt and Robots Meta Tag
Duplicate content is one of the problems that we regularly come across as part of the search engine optimization services we offer. If the search engines determine your site contains similar content, this may result in penalties and even exclusion from the search engines.
The Great Search Engine Experiment Revisited Who is the Coolest Guy in the Universe
A recent Search Engine Experiment Demonstrates how by combining Key Word Rich Web Pages and Blog Entries (for a Highly Targeted Keyword Phrases) with Article Submissions to Top Ranked Article Directories anyone can Dominant the First Page of the Search Results in the Big 3 Search Engines.Recently I did a search engine Experiment where I decided to Brand Myself the Coolest guy in the Universe.
How to Manage SEO
Whether you launch a search engine optimization program in-house or outsource the program, you should keep the following training opportunities and skill sets in mind:? Advanced SEO techniques, including page titles, META descriptions, META keyword sets, internal page cross-linking, search engine submissions, robots.txt files and domain name management;? Comprehends keyword weighting, proximity, density and related factors;? Search term ranking analysis;? Link popularity building research, management and strategy;? Online forum and industry newsletter monitoring;? National SEO conferences;? HTML and advanced programming languages;? Web site content writing;? Essential Web site usability practices;? Keyword research, including a firm understanding of language and the way people search;? Web analytics, including understanding common and complex metrics associated with visitors, unique visitors, page views, online sales, profitability and more;? Ability to see the big picture and not go so overboard with SEO practices that the web site gets banned from major search engines;? Appreciation for ethical standards (i.
A Simple White Hat Technique To Get Indexed By Google
Everybody knows that getting indexed in Google is getting more and more difficult each day and every body is looking for that edge over the competition.Most "white hat" SEO's frown upon methods like cloaking, blog and ping and other such "black hat" techniques and never had any special technique that they could use to help get their pages indexed better.
The Search Engine Optimization Secret that Everybody Ignores
Search engine optimization is a very critical task in the success of any website.In recent times search engines seem to have complicated this task further by their frequent changes in rules.
Should You Be Linking for Traffic or Rankings?
Just for a change, rather than a technical article, I would like to tell you a story. To begin, imagine your website is a little country bar, now let's go back to when the internet began, and reciprocal linking was being done properly.
Google Adsense Optimization Tips
There are plenty of tips to help you enhance your adsense revenue in the net, and I'm always seeking for new points. Today, I come back to the Help section of my google adsense account and find treasure there.
Importance of Keywords in Anchor Text or Title Text
Keywords are indisputably, the single most important element of an anchor text.First of all, for those who are still learning the ropes let us define an anchor text.
Yahoo!/Overture Site Match: A License To Steal
Unless you've been living in a cave somewhere, I'm sure you've heard by now, Overture now offers the Yahoo! Search Inclusion under its own branded name--Site Match.According to the page info from Overture, submitting your site to individual search engines is expensive and time-consuming.
Google Traffic Report Card-Does Your Website Pass? Part 1
This is part 1 of a 7 part series that examines the 7 factors of incoming links that Google considers when choosing a spot for your website in it's SERP's.Why incoming links? First because these are what Google places the highest value on.
The Mystery of the Magical Keyword Density Formula
Keyword density. When it comes to SEO copywriting, this has to be one of the most talked about subjects.
Search Engine Optimization: Who Do You Trust?
Internet search engines exist to organize the seemingly immeasurable amount of information available on the web. They direct people to pages that are relevant to their searches, pages that discuss the exact keywords they are looking for.
Optimze Your Web Site on a Shoe String Budget
Let me start off by saying I'm not a marketing guru or work for a fortune 500 advertising company. I don't even have a marketing background.
Link Popularity: Why Its The Best Investment You Can Do For Your Business
More and more search engines rank your web pages based on the number of links that point to your web site (link popularity). Google uses link popularity as its most important factor in ranking sites.
Is New MSN Search More Precise? Just Ask Google
MSN finally unleashed its new search technology to the world on Monday. The official announcement coming from Bill Gates introduced the New MSN Search engine, ending with a personal invitation to visit www.
Maximising Google's PageRank of Your Website to Maximise Traffic
Google uses PageRank to rank your pages. To maximize your rank, you must understand how to work with it.
Getting One Way SEO Links - The Easy and FREE Way
What we are hunting for?Unique Domains,One Way Links,Text Link copy of our choice ,The ability to change those links,Sites that have PR and cover our choice topic ..
Smartpages - Legitimate SEO Or Spam?
Smartpages are highly optimized pages which draw stampeded of search engine traffic to your website..
How To Get Number 1 Spot In Google, Every Time, Guaranteed
Woaah! Wait a minute. Before I exclusively reveal these insider secrets can I ask you question? Well, actually, I want to ask you a series of questions.
|home | site map|