10 Ways to Make Sure Your SEO Goes Out of Its Way for You
If they want to have success, companies should do everything they can to ensure that their SEO firm doesn't provide lousy service. Here are 10 tips to keep in mind:
1. Be realistic.
Don't waste your time or the SEO firm's expertise by arguing about broad search terms. Don't say you want to be in the Top 10 for "e-commerce." The SEO firm should ask: "E-commerce and what else? E-commerce consultants? Please be specific."
2. Think long-term.
If you can't help yourself and you want broad search terms, such as "toys," think through what it may take to pull that off. Variations on your favorite term may be best in the short term. If you start looking a year or two out, then make sure there aren't site design, programming and link popularity flaws.
3. Be open with log files.
Don't shield log files from the SEO firm. Admit if your web analytics capability is poor. How can the SEO firm do a good job if your host company can't provide decent statistics, such as the number of visitors from search engines and the actual search terms they use?
4. Change text.
If an SEO firm wants to change text, give the consultant lots of room. If a graphic can be modified so the words appear as text, be open-minded about the change. Chances are, it won't hurt the overall look of the web site. SEO professionals grit their teeth when clients say they want rankings and then resist change.
5. Don't sit on recommendations.
You may end up discouraging the SEO firm you're paying if you hire them and then fail to review their suggestions.
6. Reply to e-mails, voicemails and other communications.
If an SEO firm contacts you, especially for a scheduled meeting, make a point to return the e-mail or call. Really, it's a good idea to be available for strategic conference calls.
7. Stick to the program.
Don't ask the SEO firm to optimize the web site and then expect them to provide Pay-Per-Click (PPC) guidance as well. If you can't handle PPC on your own, pay the experts.
8. Keep statistics in perspective.
With many search terms and engines, it's always going to be possible for some keywords not to rank. Don't get hung up on what search terms didn't pop in the Top 30. Focus on your traffic growth and conversions.
9. Know your limits.
SEO firms appreciate informed clients - to a limit. Read the articles. Pick up an SEO book. Keep up with the news. But don't hire an SEO expert and then tell them you're an SEO expert. For example, you may be excited to learn about all of the SEO devices that could be at your disposal. Don't blame the SEO firm for failing to use them all at once. Measured, gradual changes are best.
10. Take your company name out of title tags.
Do yourself a favor and make title tags available for search terms, not your long company name. Only keep it if it's short and useful from a title tag proximity and density standpoint.
Michael Murray is vice president of Fathom SEO, a Cleveland, Ohio-based search engine optimization (SEO) firm. He authored the "U.S. Manufacturers Resist Natural Search Engine Optimization (SEO) and Online Sales Leads" study and a white paper, "Search Engine Marketing: Get in the Game."
Top 25 SEO Writing Tools to Earn More Traffic From Google Search Engine Journal
Legal SEO & Content Tips, Unlearning Bad Habits & More with Alex Valencia [PODCAST] - Search Engine Journal
Legal SEO & Content Tips, Unlearning Bad Habits & More with Alex Valencia [PODCAST] Search Engine Journal
How to get more customers with SEO Business MattersBusiness Matters
SEO How-to, Part 1: Why Use It? Practical Ecommerce
SEO: What makes a good link? – Econsultancy Econsultancy
Why SEO is More Important than Ever BOSS Magazine
3 Must-Know SEO Trends for Marketers Marketing Tech Outlook
4 Key SEO Considerations When Rebranding & Changing Domains Search Engine Journal
Bing Webmaster Tools new Site Scan feature finds SEO issues Search Engine Land
Paving the Path Forward with SEO: Preparing for New Normalities Search Engine Journal
SEO Tools Aren't Enough for Success Search Engine Journal
3 Things That Can Help or Hurt Your Website's SEO Business 2 Community
SEO, Content, and Email Work Better Combined Practical Ecommerce
What Will Post-Pandemic SEO Agencies Look Like? Search Engine Journal
Blogging for Shopify: A unique SEO approach Search Engine Land
For better SEO, don’t put all your eggs in the SEO basket Search Engine Land
6 Simple Principles of Website SEO Promotion in 2020 Business 2 Community
How to Use GitHub for Enterprise SEO Search Engine Journal
Animal Essentials Chooses 1Digital for Their SEO Yahoo Finance
John Mueller on Negative SEO and Ranking Problems Search Engine Journal
Don’t try to reinvent the SEO wheel, says Google’s Martin Splitt Search Engine Land
HOW TO: Learn the basics of SEO Boutique Hotelier
Common Recommendations How to Create SEO Articles – Santa Clarita Valley Signal - Santa Clarita Valley Signal
Common Recommendations How to Create SEO Articles – Santa Clarita Valley Signal Santa Clarita Valley Signal
7 Tips to Find Great Ideas for SEO Business Content JumpFly PPC Advertising News
How to Deal with Negative SEO: Common Tips The Boca Raton Tribune
Technical SEO, Thinking Like a Robot & More with Jamie Alberico [PODCAST] Search Engine Journal
Why SEO is important now more than ever? YourStory
These 4 SEO and Website Grader Tools Can Improve Visibility Business 2 Community
Improving UX for SEO, Cringe-Worthy Social Media & More with Mary Davies [PODCAST] - Search Engine Journal
Improving UX for SEO, Cringe-Worthy Social Media & More with Mary Davies [PODCAST] Search Engine Journal
How to Win at SEO & PPC (and Save Money Doing It) with Octoboard Search Engine Journal
Video: Limor Barenholtz on how SEO has changed over the years Search Engine Land
Vlog #69: Sarah Teach - Heartfelt SEO & Conscious Capitalism in SEO Search Engine Roundtable
Latest Study explores the 19 Impact on Global SEO Testing Service Market Witness Highest Growth in near future - 3rd Watch News
Latest Study explores the 19 Impact on Global SEO Testing Service Market Witness Highest Growth in near future 3rd Watch News
A Practical Introduction to Machine Learning for SEO Professionals Search Engine Journal
How to Use Personality Profiling in an SEO Agency Search Engine Journal
Amazon SEO in 2020 Jungle Scout
SEJ eSummit: Join Us TODAY for 10 Hours of SEO, PPC, Social & Content Marketing - Search Engine Journal
SEJ eSummit: Join Us TODAY for 10 Hours of SEO, PPC, Social & Content Marketing Search Engine Journal
Importance of SEO for Small Businesses YourStory
The Week In Search & SEO Ending May 15, 2020 Beanstalk Internet Marketing
eCommerce and Survival under COVID-19 – Fingerlakes1.com fingerlakes1.com
SEO: Coronavirus: dairy farmers could benefit from £10k boost FoodManufacture.co.uk
Local SEO Services for SME's – Help Minimise the Impact of Covid-19 - Press Release - Digital Journal
SEO Testing Service Market 2020-Global Industry Analysis, By Key Players, Segmentation, Application, Demand And Forecast By 2025 - Cole of Duty
SEO Testing Service Market 2020-Global Industry Analysis, By Key Players, Segmentation, Application, Demand And Forecast By 2025 Cole of Duty
Ecommerce SEO Checklist for 2020: Tips, Techniques, Ranking Factors Business 2 Community
Global SEO Software Market 2025 current as well as the future challenges: BrightEdge, Conductor, Linkdex, SpyFu, Yext, WordStream - Cole of Duty
Global SEO Software Market 2025 current as well as the future challenges: BrightEdge, Conductor, Linkdex, SpyFu, Yext, WordStream Cole of Duty
Search Engine Optimization (SEO) Software Market Size, Segmentation, Strategy, Share, Growth Factors, Analysis and Forecast to 2026 - Cole of Duty
Search Engine Optimization (SEO) Software Market Size, Segmentation, Strategy, Share, Growth Factors, Analysis and Forecast to 2026 Cole of Duty
SEO Software Market Status and Outlook 2020 to 2021: BrightEdge, Conductor, Linkdex, SpyFu, Yext, WordStream - Cole of Duty
SEO Software Market Status and Outlook 2020 to 2021: BrightEdge, Conductor, Linkdex, SpyFu, Yext, WordStream Cole of Duty
SEO: Back To Basics Forbes
10 SEO Tips to Implement in 2020 SmarterCX
Design: Making SEO Look Good Forbes
Online Plagiarism Checker Free Seo Tools Promotion World
The 10 Commandments Of SEO Forbes
The Top Digital Marketing Companies in California, Boston, Atlanta, Dallas and NYC, According to Digital Marketing Agency Rating Platform - PR Web
The Top Digital Marketing Companies in California, Boston, Atlanta, Dallas and NYC, According to Digital Marketing Agency Rating Platform PR Web
SEO in 2020: What Basics You Need to Know to Be Successful Search Engine Journal
Itaewon Class star Park Seo Joon makes HISTORY; Becomes 1st Korean actor to bag YouTube Gold Play Button - PINKVILLA
Itaewon Class star Park Seo Joon makes HISTORY; Becomes 1st Korean actor to bag YouTube Gold Play Button PINKVILLA
Search Engine Optimization (SEO) Software Market 2020-2027 Covid-19 Impact on Major Companies – Website Rocket, SE Ranking, WordStream, Linkody, Moz Pro, etc. - Cole of Duty
Search Engine Optimization (SEO) Software Market 2020-2027 Covid-19 Impact on Major Companies – Website Rocket, SE Ranking, WordStream, Linkody, Moz Pro, etc. Cole of Duty
Secrets That Make SEO Work Best 04/13/2020 MediaPost Communications
SEO in 2020: Going Beyond Google Search Engine Journal
Kim Soo Hyun And Seo Ye Ji Have A Captivating First Encounter In Upcoming tvN Drama “It's Okay To Not Be Okay” - soompi
Kim Soo Hyun And Seo Ye Ji Have A Captivating First Encounter In Upcoming tvN Drama “It's Okay To Not Be Okay” soompi
What is SEO? businessjournaldaily.com
What Does It Mean to 'Do SEO'? Search Engine Journal
List of Top SEO Companies in India YourStory
Why News SEO Is Crucial to Publishers Covering the Coronavirus Pandemic Search Engine Journal
SEO Is Everyone's Responsibility: 5 Tips to Get Non-SEOs Bought Into SEO Search Engine Journal
6 Ways to Know If Your SEO Is Broken Practical Ecommerce
5 of the Most Complex SEO Problems & How to Fix Them Search Engine Journal
SEO Needs to Be Part of Your PR Strategy Entrepreneur
What SEO has to do with web development SDTimes.com
SEO Tips - Google Has Changed - Learn Why And What To Do
Google now checks the year your domain name was first registered.This just makes sense.
Search Engine Optimisation - Why And How To Do It
In the following article I will give you some basic guidelines to follow in order to help get your web site ranked at the top of popular organic search engines. More detailed information can be found in our DIY Internet Marketing Guide "Start at the Beginning" Click here for an excerpt: http://www.
Google Ranking WITHOUT Ever Submitting To Google!
A while back, I read an article that explained how to get a good google rating without ever submitting your site to their submission forms. Like you, I was kind of shocked by this statement so I decided to give it a try.
How to Verify and Monitor Your Search Engine Listing on Google?
Being listed in search engines and ranked high on searches is the overall goal a webmaster is trying to achieve when dealing with search engines. Search engine optimization is probably one of the most commonly used words among webmasters.
Is a High Search Engine Ranking Important for YOU?
In the process of designing a website for clients the question inevitibly arises "How do I get a good search engine ranking?". This is a very good point and the answer is not as clear cut as you may think.
Search Engine Optimization Strategies To Drive More Targeted Traffic To Your Website
Want to drive more targeted traffic to your web site?Want to do it for free?If you answered "yes" you're in for a treat. Use the search engine optimization and ranking techniques in this article and you will be well on your way to a front page listing in the major search engines.
How To Syndicate Your Content
Note: In order to preserve the proper format for the HTML code snippet in this article, copy and paste the article into Notepad, then copy and paste it from Notepad into your HTML web page.-----------------------------Do you have regularly updating content that you would like to make available to other websites? Perhaps a computer tip of the day, a daily recipe, or even a daily cartoon?Do you want to give your website more exposure, boost sales, enhance your search engine rankings, or grow your newsletter subscriber list?A fast and easy way to accomplish all of these goals is by using content syndication.
How To Improve Your Search Engine Ranking
With search engines like Google currently indexing over 8 billion pages, it is becoming more and more difficult to get a top search engine ranking. Type in a popular search phrase such as "Internet Marketing" into Yahoo or Google and you will be returned over 8 million results!Unless your website is in the first two or three pages, it is unlikely that you will receive many visitors from search engines.
Non-Reciprocal Link Building For Higher Search Engine Positioning
Non-Reciprocal Link Building For Higher Search Engine Positioning By Dave Davies, Beanstalk Search Engine Positioning, Inc.There are two main advantages to non-reciprocal links as opposed to reciprocal links.
Dont Focus Too Much on Your Internet Business Website Ranking
No doubt, having a high search engine ranking is very important to a home business owner as it will increase their business revenue. Much money have been spend on search engine optimization software, books, ebook and SEO services in order to obtain a high ranking website.
Keyword Selection- The Dark Horse of Search Engines Optimization
Below are what I call the "10 Commandments" for Keywords.To start with select "keyword phrases" NOT keywords.
How to Get a Website Indexed Fast
Get Indexed FastWhat does getting indexed mean?The search engines keep a cache of every web page in their index.In English, this means: The search engines make a copy of every web page they visit and put in their records? ummm, I think that's what I mean.
Link Popularity: Distribute Content, Not Just Links
You've spent many hours trying to increase your online traffic with your linking campaign. You've sent out 200 e-mails pleading with other web sites to trade links with your site.
Companies Cash In on Your Search Engine Ignorance
This article will cause many companies to stir, but it's about time someone started speaking against these services.It really angers me when I see the numerous services that boast they will increase your traffic by submitting your web site to umpteen different search engines.
Twelve Steps to Higher Search Engine Placement
Recent studies suggest that more than 80% of new visitors to any web site get there as a result of a search engine query. If this study is to believed, it certainly suggests that working to get high rankings in the search engines might be the most effective thing you can do to bring traffic to your site.
SEO: When Being Optimized Can Hurt
It's a marketing dream come true: A potential customer, looking for what you have to offer, types a few words into her favorite search engine and voila! She is led directly to your website where she can go from "prospect" to "customer."The best part is, it didn't cost you anything (except time and elbow grease) to get to the top of her results.
Some very early users of the Internet - not the worldwide web as we know it today - but the Internet from the early 1980s, will have heard of, and likely used, Usenet. This was the collective name applied to text-based electronic bulletin boards that were used to communicate in the days before the web and email existed, and that are still in use today.
How Real SEO Analysis Works
If you're serious about SEO, you need to know how to analyze the information you uncover.A decade ago, businesses were wondering whether they need to be part of the Internet.
How To Use Google As A Niche Website Builder
The popularity of weblogs or blogs has gotten a lot of attention from the media recently. In fact, "blog" was picked as the word of the year by Merriam-Webster, a U.
Answers Count - Matching Keyword and Phrase Density
What's more important to your business success - the question or the answer? Certainly, you want your questions to reflect what you are trying to find out. Obviously, your questions should be easily understood.
|home | site map|