10 Ways to Make Sure Your SEO Goes Out of Its Way for You
If they want to have success, companies should do everything they can to ensure that their SEO firm doesn't provide lousy service. Here are 10 tips to keep in mind:
1. Be realistic.
Don't waste your time or the SEO firm's expertise by arguing about broad search terms. Don't say you want to be in the Top 10 for "e-commerce." The SEO firm should ask: "E-commerce and what else? E-commerce consultants? Please be specific."
2. Think long-term.
If you can't help yourself and you want broad search terms, such as "toys," think through what it may take to pull that off. Variations on your favorite term may be best in the short term. If you start looking a year or two out, then make sure there aren't site design, programming and link popularity flaws.
3. Be open with log files.
Don't shield log files from the SEO firm. Admit if your web analytics capability is poor. How can the SEO firm do a good job if your host company can't provide decent statistics, such as the number of visitors from search engines and the actual search terms they use?
4. Change text.
If an SEO firm wants to change text, give the consultant lots of room. If a graphic can be modified so the words appear as text, be open-minded about the change. Chances are, it won't hurt the overall look of the web site. SEO professionals grit their teeth when clients say they want rankings and then resist change.
5. Don't sit on recommendations.
You may end up discouraging the SEO firm you're paying if you hire them and then fail to review their suggestions.
6. Reply to e-mails, voicemails and other communications.
If an SEO firm contacts you, especially for a scheduled meeting, make a point to return the e-mail or call. Really, it's a good idea to be available for strategic conference calls.
7. Stick to the program.
Don't ask the SEO firm to optimize the web site and then expect them to provide Pay-Per-Click (PPC) guidance as well. If you can't handle PPC on your own, pay the experts.
8. Keep statistics in perspective.
With many search terms and engines, it's always going to be possible for some keywords not to rank. Don't get hung up on what search terms didn't pop in the Top 30. Focus on your traffic growth and conversions.
9. Know your limits.
SEO firms appreciate informed clients - to a limit. Read the articles. Pick up an SEO book. Keep up with the news. But don't hire an SEO expert and then tell them you're an SEO expert. For example, you may be excited to learn about all of the SEO devices that could be at your disposal. Don't blame the SEO firm for failing to use them all at once. Measured, gradual changes are best.
10. Take your company name out of title tags.
Do yourself a favor and make title tags available for search terms, not your long company name. Only keep it if it's short and useful from a title tag proximity and density standpoint.
Michael Murray is vice president of Fathom SEO, a Cleveland, Ohio-based search engine optimization (SEO) firm. He authored the "U.S. Manufacturers Resist Natural Search Engine Optimization (SEO) and Online Sales Leads" study and a white paper, "Search Engine Marketing: Get in the Game."
SEMrush vs Ahrefs (2020): Review & Comparison of Top SEO Tools Published by Instructify - Business Wire
SEMrush vs Ahrefs (2020): Review & Comparison of Top SEO Tools Published by Instructify Business Wire
Learn Facebook Ads, SEO, Google Analytics, and More in this $40 Digital Marketing Bootcamp - Thehour.com
Learn Facebook Ads, SEO, Google Analytics, and More in this $40 Digital Marketing Bootcamp Thehour.com
5 Key Tools to Improve the SEO Potential of Your Content Social Media Today
Google SEO 101: Page Speed Optimization Search Engine Journal
How to Build & Scale a Program for Global SEO Success Search Engine Journal
5 Best Search Engine Optimization (SEO) Tools Business 2 Community
How to craft a winning SEO proposal and avoid getting a silent ‘No’ Search Engine Land
Google SEO 101: Mobile-First Indexing Problems Search Engine Journal
SEO for Images: See What You’re Missing in Your Visual Search Strategy Search Engine Journal
Feedback optimization: A user-first approach to SEO Search Engine Land
Can an Automatic Reload Script Hurt SEO? Search Engine Journal
Off-Site SEO: Key Elements & Tactics | Marketing Infographic MarketingProfs.com
How to Use Predictive SEO to Maintain Steady Traffic and Lead Growth Business 2 Community
10 Website Content Factors You Must Check During an SEO Audit Search Engine Journal
Advanced tactics for SEO title tag optimization Search Engine Land
Use SEO to Overcome Crisis - business.com Business.com
How to Use Heatmaps to Take Your SEO Strategy to the Next Level Search Engine Journal
The Benefits of SEO for Small Businesses TechDay News
Google Says Lighthouse Header Order Suggestion Isn't For SEO Search Engine Roundtable
How Google Uses SEO For Its Websites Bigger Law Firm Magazine
Should You Buy & Redirect Expired Domains? Search Engine Journal
6 Ways to Improve Your Small Business SEO in 2020 Entrepreneur
Google Ads vs SEO: Which One To Choose? YourStory
Digital Experts at WebWorkx Reveal Top SEO Tips That Promise Maximum Growth for Small Businesses - Press Release - Digital Journal
Digital Experts at WebWorkx Reveal Top SEO Tips That Promise Maximum Growth for Small Businesses - Press Release Digital Journal
Emerging SEO Trends That Every Firm Should Implement Promotion World
11 Domain Factors You Must Evaluate During an SEO Audit Search Engine Journal
Knowing Google Ranking Factors Help You Do SEO? Search Engine Roundtable
Google announces ‘Virtual Webmaster Unconference’ Search Engine Land
Ongoing Website Updates: 9 Major Issues to Monitor in an SEO Audit Search Engine Journal
What is SEO Copywriting (and Why it's Important in Ranking Well on Search Engines)? - Business 2 Community
What is SEO Copywriting (and Why it's Important in Ranking Well on Search Engines)? Business 2 Community
How Can I Set Up an SEO Agency? Search Engine Journal
How to Optimize Your LinkedIn Profile for SEO Business 2 Community
8 Tips to Make Your Site SEO Friendly MENAFN.COM
Amazon SEO Isn't Google SEO: 6 Differences That Matter Business 2 Community
What is On-Page SEO? Business 2 Community
SEO in Uganda: How to Appeal to a Digital Audience PC Tech Magazine
Best Wordpress SEO tools in 2020 TechRadar
Trending now: Search Engine Optimization (SEO) Tools Market Estimated To Experience A Hike in Growth | Global Industry Size, Growth, Segments, Revenue, Manufacturers - Owned
Trending now: Search Engine Optimization (SEO) Tools Market Estimated To Experience A Hike in Growth | Global Industry Size, Growth, Segments, Revenue, Manufacturers Owned
All in One SEO Pack Vulnerability - New Exploit Search Engine Journal
SEO Checklist: The Positive & Negative Signals You Need to Know About [Infographic] - Social Media Today
SEO Checklist: The Positive & Negative Signals You Need to Know About [Infographic] Social Media Today
The Ultimate eCommerce SEO Checklist Business 2 Community
SEO Service Provider Services Market to Witness Growth Acceleration During 2020- - News.MarketSizeForecasters.com
SEO Service Provider Services Market to Witness Growth Acceleration During 2020- News.MarketSizeForecasters.com
Impact of Covid-19 on Search Engine Optimization (SEO) Software Market Globally by 2027: Industry Key Players – Linkody, Moz Pro, WordStream, SpyFu, etc. - Levee Report
Impact of Covid-19 on Search Engine Optimization (SEO) Software Market Globally by 2027: Industry Key Players – Linkody, Moz Pro, WordStream, SpyFu, etc. Levee Report
It’s Okay to Not Be Okay: star-crossed lovers face terrible memories South China Morning Post
How to Improve SEO Agency-Client Communications & Relationships Search Engine Journal
Global Search Engine Optimization (SEO) Software Market 2020 Analysis by Latest COVID19/CORONA Virus Impact with Market Positioning of Key Vendors: Linkody, Moz Pro, WordStream, SpyFu, AgencyAnalytics, etc. | InForGrowth - Bulletin Line
Global Search Engine Optimization (SEO) Software Market 2020 Analysis by Latest COVID19/CORONA Virus Impact with Market Positioning of Key Vendors: Linkody, Moz Pro, WordStream, SpyFu, AgencyAnalytics, etc. | InForGrowth Bulletin Line
Seo Ye-ji gives us wardrobe envy in It’s Okay to Not Be Okay South China Morning Post
Local SEO Tools & Software Market Incredible Possibilities, Growth Analysis and Forecast To 2025 - AlgosOnline
Local SEO Tools & Software Market Incredible Possibilities, Growth Analysis and Forecast To 2025 AlgosOnline
Search Engine Optimization (SEO) Tools Market 2020 SWOT Analysis & Key Business Strategies By Leading Industry Players- Ahrefs, Google, SEMRush, KWFinder, MOZ, Yoast SEO, Bonus Tool, SpyFu Etc. - Owned
Search Engine Optimization (SEO) Tools Market 2020 SWOT Analysis & Key Business Strategies By Leading Industry Players- Ahrefs, Google, SEMRush, KWFinder, MOZ, Yoast SEO, Bonus Tool, SpyFu Etc. Owned
Why Google Shows Black Doctors in a Search for White Ones Search Engine Journal
Columbia Professor Sarah Seo to Talk about 'Cars, Police and Freedom in the United States' on Thursday - Redheaded Blackbelt
Columbia Professor Sarah Seo to Talk about 'Cars, Police and Freedom in the United States' on Thursday Redheaded Blackbelt
Han Seo Hee released from detention after court turns down request to cancel her probation - allkpop
What Korean celebrities like Kim Soo-hyun looked like growing up South China Morning Post
How to Generate Data-Driven Copy for Ecommerce Category Pages with GPT-2 Search Engine Journal
SEO Software Market Shaping from Growth to Value | Semrush, SE Ranking Limited, Screaming Frog Ltd, HubSpotï¼ŒInc, DeepCrawl, Cogniteev - Levee Report
SEO Software Market Shaping from Growth to Value | Semrush, SE Ranking Limited, Screaming Frog Ltd, HubSpotï¼ŒInc, DeepCrawl, Cogniteev Levee Report
10 SEO Tips to Implement in 2020 SmarterCX
How to Overhaul Your SEO Strategy for Just $50 Entrepreneur
10 Things to look for Before You Hire a Local SEO Agency For Your Business Business 2 Community
SEO in 2020: What Basics You Need to Know to Be Successful Search Engine Journal
SEO Testing Service Market to Witness Huge Growth by 2025 | SEOmonitor, WebDepend, TestMatick - Owned
SEO in 2020: Going Beyond Google Search Engine Journal
Suspects Ki Yon Ahn and Seo Jong Yoo Arraigned on Charges for Filing False Sales Tax Returns - STL.News
Suspects Ki Yon Ahn and Seo Jong Yoo Arraigned on Charges for Filing False Sales Tax Returns STL.News
5 of the Most Complex SEO Problems & How to Fix Them Search Engine Journal
Park Seo Joon spreads his arms out to embrace the pleasant day and we cannot stop picturing Shah Rukh Khan - PINKVILLA
Park Seo Joon spreads his arms out to embrace the pleasant day and we cannot stop picturing Shah Rukh Khan PINKVILLA
4 Tips to Build a Strong SEO Program During COVID-19 Search Engine Journal
What Is Enterprise SEO? Search Engine Journal
Global SEO Service Provider Services Market Advance Study Focusing on Market Analysis, Sky Rocketing Growth and latest trends during 2020-2026 - Owned
Global SEO Service Provider Services Market Advance Study Focusing on Market Analysis, Sky Rocketing Growth and latest trends during 2020-2026 Owned
Top 25 SEO Writing Tools to Earn More Traffic From Google Search Engine Journal
Google rich results test tool adds support for article structured data Search Engine Land
Special three day series on SEO for developers Search Engine Land
How You Should or Shouldn't Use Synonyms for SEO Search Engine Journal
SEO in 2020: What Role Do Keywords Play? Search Engine Journal
The state of SEO in 2020: Key SEO experiments to rank faster ETBrandEquity.com
13 stories of women who are shaping the SEO field Search Engine Land
Elevating Your Analytics: A Guide for SEO Beginners Search Engine Journal
How to Recover Lost SEO Keywords & Organic Traffic Search Engine Journal
10 Tips for Mastering Your SEO Content in 2020 Search Engine Journal
SEO Strategy Guide: Beat Your Competition in 2020 Search Engine Journal
7 SEO Quick Wins During COVID-19 Search Engine Journal
How SEO and PPC strategies can work together to drive business goals Search Engine Land
SEO Tips - Google Has Changed - Learn Why And What To Do
Google now checks the year your domain name was first registered.This just makes sense.
Search Engine Optimisation - Why And How To Do It
In the following article I will give you some basic guidelines to follow in order to help get your web site ranked at the top of popular organic search engines. More detailed information can be found in our DIY Internet Marketing Guide "Start at the Beginning" Click here for an excerpt: http://www.
Google Ranking WITHOUT Ever Submitting To Google!
A while back, I read an article that explained how to get a good google rating without ever submitting your site to their submission forms. Like you, I was kind of shocked by this statement so I decided to give it a try.
How to Verify and Monitor Your Search Engine Listing on Google?
Being listed in search engines and ranked high on searches is the overall goal a webmaster is trying to achieve when dealing with search engines. Search engine optimization is probably one of the most commonly used words among webmasters.
Is a High Search Engine Ranking Important for YOU?
In the process of designing a website for clients the question inevitibly arises "How do I get a good search engine ranking?". This is a very good point and the answer is not as clear cut as you may think.
Search Engine Optimization Strategies To Drive More Targeted Traffic To Your Website
Want to drive more targeted traffic to your web site?Want to do it for free?If you answered "yes" you're in for a treat. Use the search engine optimization and ranking techniques in this article and you will be well on your way to a front page listing in the major search engines.
How To Syndicate Your Content
Note: In order to preserve the proper format for the HTML code snippet in this article, copy and paste the article into Notepad, then copy and paste it from Notepad into your HTML web page.-----------------------------Do you have regularly updating content that you would like to make available to other websites? Perhaps a computer tip of the day, a daily recipe, or even a daily cartoon?Do you want to give your website more exposure, boost sales, enhance your search engine rankings, or grow your newsletter subscriber list?A fast and easy way to accomplish all of these goals is by using content syndication.
How To Improve Your Search Engine Ranking
With search engines like Google currently indexing over 8 billion pages, it is becoming more and more difficult to get a top search engine ranking. Type in a popular search phrase such as "Internet Marketing" into Yahoo or Google and you will be returned over 8 million results!Unless your website is in the first two or three pages, it is unlikely that you will receive many visitors from search engines.
Non-Reciprocal Link Building For Higher Search Engine Positioning
Non-Reciprocal Link Building For Higher Search Engine Positioning By Dave Davies, Beanstalk Search Engine Positioning, Inc.There are two main advantages to non-reciprocal links as opposed to reciprocal links.
Dont Focus Too Much on Your Internet Business Website Ranking
No doubt, having a high search engine ranking is very important to a home business owner as it will increase their business revenue. Much money have been spend on search engine optimization software, books, ebook and SEO services in order to obtain a high ranking website.
Keyword Selection- The Dark Horse of Search Engines Optimization
Below are what I call the "10 Commandments" for Keywords.To start with select "keyword phrases" NOT keywords.
How to Get a Website Indexed Fast
Get Indexed FastWhat does getting indexed mean?The search engines keep a cache of every web page in their index.In English, this means: The search engines make a copy of every web page they visit and put in their records? ummm, I think that's what I mean.
Link Popularity: Distribute Content, Not Just Links
You've spent many hours trying to increase your online traffic with your linking campaign. You've sent out 200 e-mails pleading with other web sites to trade links with your site.
Companies Cash In on Your Search Engine Ignorance
This article will cause many companies to stir, but it's about time someone started speaking against these services.It really angers me when I see the numerous services that boast they will increase your traffic by submitting your web site to umpteen different search engines.
Twelve Steps to Higher Search Engine Placement
Recent studies suggest that more than 80% of new visitors to any web site get there as a result of a search engine query. If this study is to believed, it certainly suggests that working to get high rankings in the search engines might be the most effective thing you can do to bring traffic to your site.
SEO: When Being Optimized Can Hurt
It's a marketing dream come true: A potential customer, looking for what you have to offer, types a few words into her favorite search engine and voila! She is led directly to your website where she can go from "prospect" to "customer."The best part is, it didn't cost you anything (except time and elbow grease) to get to the top of her results.
Some very early users of the Internet - not the worldwide web as we know it today - but the Internet from the early 1980s, will have heard of, and likely used, Usenet. This was the collective name applied to text-based electronic bulletin boards that were used to communicate in the days before the web and email existed, and that are still in use today.
How Real SEO Analysis Works
If you're serious about SEO, you need to know how to analyze the information you uncover.A decade ago, businesses were wondering whether they need to be part of the Internet.
How To Use Google As A Niche Website Builder
The popularity of weblogs or blogs has gotten a lot of attention from the media recently. In fact, "blog" was picked as the word of the year by Merriam-Webster, a U.
Answers Count - Matching Keyword and Phrase Density
What's more important to your business success - the question or the answer? Certainly, you want your questions to reflect what you are trying to find out. Obviously, your questions should be easily understood.
|home | site map|