10 Ways to Make Sure Your SEO Goes Out of Its Way for You
If they want to have success, companies should do everything they can to ensure that their SEO firm doesn't provide lousy service. Here are 10 tips to keep in mind:
1. Be realistic.
Don't waste your time or the SEO firm's expertise by arguing about broad search terms. Don't say you want to be in the Top 10 for "e-commerce." The SEO firm should ask: "E-commerce and what else? E-commerce consultants? Please be specific."
2. Think long-term.
If you can't help yourself and you want broad search terms, such as "toys," think through what it may take to pull that off. Variations on your favorite term may be best in the short term. If you start looking a year or two out, then make sure there aren't site design, programming and link popularity flaws.
3. Be open with log files.
Don't shield log files from the SEO firm. Admit if your web analytics capability is poor. How can the SEO firm do a good job if your host company can't provide decent statistics, such as the number of visitors from search engines and the actual search terms they use?
4. Change text.
If an SEO firm wants to change text, give the consultant lots of room. If a graphic can be modified so the words appear as text, be open-minded about the change. Chances are, it won't hurt the overall look of the web site. SEO professionals grit their teeth when clients say they want rankings and then resist change.
5. Don't sit on recommendations.
You may end up discouraging the SEO firm you're paying if you hire them and then fail to review their suggestions.
6. Reply to e-mails, voicemails and other communications.
If an SEO firm contacts you, especially for a scheduled meeting, make a point to return the e-mail or call. Really, it's a good idea to be available for strategic conference calls.
7. Stick to the program.
Don't ask the SEO firm to optimize the web site and then expect them to provide Pay-Per-Click (PPC) guidance as well. If you can't handle PPC on your own, pay the experts.
8. Keep statistics in perspective.
With many search terms and engines, it's always going to be possible for some keywords not to rank. Don't get hung up on what search terms didn't pop in the Top 30. Focus on your traffic growth and conversions.
9. Know your limits.
SEO firms appreciate informed clients - to a limit. Read the articles. Pick up an SEO book. Keep up with the news. But don't hire an SEO expert and then tell them you're an SEO expert. For example, you may be excited to learn about all of the SEO devices that could be at your disposal. Don't blame the SEO firm for failing to use them all at once. Measured, gradual changes are best.
10. Take your company name out of title tags.
Do yourself a favor and make title tags available for search terms, not your long company name. Only keep it if it's short and useful from a title tag proximity and density standpoint.
Michael Murray is vice president of Fathom SEO, a Cleveland, Ohio-based search engine optimization (SEO) firm. He authored the "U.S. Manufacturers Resist Natural Search Engine Optimization (SEO) and Online Sales Leads" study and a white paper, "Search Engine Marketing: Get in the Game."
6 Easy But Stupid SEO Tactics You Must Avoid Search Engine Journal
12 Ways to Build a Winning SEO Strategy on a Small Budget Search Engine Journal
5 SEO Wives' Tales That Won't Go Away Practical Ecommerce
Coaching SEO To Win Forbes
Google Introduces Beta Explanations that Can Explain Smaller Issues with SEO Marketing Campaigns - Inc.
Google Introduces Beta Explanations that Can Explain Smaller Issues with SEO Marketing Campaigns Inc.
The 8 Benefits of SEO for Ecommerce Practical Ecommerce
Local SEO Strategy Guide: How to Rank Where It Counts Search Engine Journal
8 Tried & Tested Tips for Improving SEO & Developer Relations Search Engine Journal
The five trends defining SEO and content marketing careers Marketing Week
The Role of Structured Data in SEO Success MarTech Advisor
How to Make SEO Happen in 2020 Practical Ecommerce
Google’s John Mueller: Never Blindly Follow Big Sites’ SEO Search Engine Journal
WordPress SEO Beyond the Basics: 8 Things You Must Do Next Search Engine Journal
Why SEO is Important for Your Business Business 2 Community
How to Monitor SEO Topic Clusters, Silos Practical Ecommerce
Reciprocal Links: Do They Help or Hurt Your SEO? Search Engine Journal
John Mueller Surprises with Answer to a Negative SEO Question Search Engine Journal
Managing Successful SEO Migrations Search Engine Journal
Why SEO is an Essential Puzzle of Digital Marketing Business 2 Community
Video: Jeff Selig on the early days of SEO, Google algorithms & international SEO - Search Engine Land
Video: Jeff Selig on the early days of SEO, Google algorithms & international SEO Search Engine Land
Why Amazon success requires a holistic approach to SEO and advertising DigitalCommerce360
How to Write SEO Proposals That Prove Your Value & Eliminate Client Concerns - Search Engine Journal
How to Write SEO Proposals That Prove Your Value & Eliminate Client Concerns Search Engine Journal
How Does SEO Work? JumpFly PPC Advertising News
Discover How To Rank In Search Engines with Visual SEO Strategies By Reading Guest Post Tracker's Most Recent Post - Benzinga
Discover How To Rank In Search Engines with Visual SEO Strategies By Reading Guest Post Tracker's Most Recent Post Benzinga
Podcasts & SEO: How to Make Your Podcast SEO-Friendly Search Engine Journal
Machine Learning & SEO: Where Are We Now? - Machine Learning Times - machine learning & data science news - The Predictive Analytics Times
Machine Learning & SEO: Where Are We Now? - Machine Learning Times - machine learning & data science news The Predictive Analytics Times
Patent: Google Going Old School with Local SEO, But In A New Way Search Engine Journal
30+ SEO Stats from 2019 to Guide Your Strategy in 2020 and Beyond [Infographic] - Social Media Today
Mike Grehan on Learning to Rank, Information Retrieval & The Death of SES [PODCAST] - Search Engine Journal
Mike Grehan on Learning to Rank, Information Retrieval & The Death of SES [PODCAST] Search Engine Journal
Gary Illyes Teaches SEO With SEO Periodic Table :) Search Engine Roundtable
Conductor Extracts Itself from WeWork Search Engine Journal
How to Dominate SERPS by Focusing on Topics Instead of Keywords Search Engine Journal
Sr. Manager, SEO job with NBCUniversal, Inc. | 407143 mediabistro.com
The Most Effective Link-Building Strategies According to SEO Experts MarketingProfs.com
Misquoted and misunderstood: Why many in the search community don’t believe the WSJ about Google search - Search Engine Land
Misquoted and misunderstood: Why many in the search community don’t believe the WSJ about Google search Search Engine Land
VLCC awards social media and SEO duties to Imarti Media Best Media Info
The Best Free SEO Tools to Increase Your Rankings Entrepreneur
7 SEO best practices you should be doing regardless of what Google says Search Engine Land
What Does It Mean to ‘Do SEO’? Search Engine Journal
SEO myths busted by an ex-Googler Search Engine Land
Han Seo Hee states that Jung Da Eun is violent and abusive, reveals her bruised arms and hands - allkpop
Han Seo Hee states that Jung Da Eun is violent and abusive, reveals her bruised arms and hands allkpop
5 Metrics Crucial to SEO Success PR News - For Smart Communicators
My experience with SEO Practical Ecommerce
6 SEO Tips to Benefit Any Business Entrepreneur
7 Basic SEO Best Practices You Can Learn from Huge Travel Brands Search Engine Journal
Why Having a User-First Approach to SEO Is Important Search Engine Journal
Can SEO Be Made Predictable? Search Engine Journal
SEO Keyword Research: 13 of the Biggest Mistakes You MUST Avoid Search Engine Journal
Focus More Or Local SEO To Increase Local Engagement Promotion World
6 Brilliant Reasons Why You Should Use SEO Tools Search Engine Journal
The High Cost of Ignoring SEO Practical Ecommerce
Ongoing Education: Your Secret to SEO Success Search Engine Journal
7 Best SEO Tools to Help You Rank Higher in Google Entrepreneur
After red card, Vietnam coach Park Hang-seo argues with Indonesia fans in stands at SEA Games 2019 - FOX Sports Asia
After red card, Vietnam coach Park Hang-seo argues with Indonesia fans in stands at SEA Games 2019 FOX Sports Asia
Poll: After The SEO Audit; Next Steps Search Engine Roundtable
5 Easy SEO Wins with Powerful Results Search Engine Journal
3 Places for SEO Beginners to Focus Their Time Search Engine Journal
Seo Ye Ji being considered for female lead opposite Kim Soo Hyun in 'I'm a Psycho But It's Okay' - allkpop
Seo Ye Ji being considered for female lead opposite Kim Soo Hyun in 'I'm a Psycho But It's Okay' allkpop
10 Ebooks About SEO You Should Download & Read Now Search Engine Journal
Park Hang-seo magic goes on in Hanoi Dong-A Ilbo
5 On-Site SEO Factors That Matter Most Search Engine Journal
7 SEO 'Rules' to Ignore for Ecommerce Practical Ecommerce
SEO Tips - Google Has Changed - Learn Why And What To Do
Google now checks the year your domain name was first registered.This just makes sense.
Search Engine Optimisation - Why And How To Do It
In the following article I will give you some basic guidelines to follow in order to help get your web site ranked at the top of popular organic search engines. More detailed information can be found in our DIY Internet Marketing Guide "Start at the Beginning" Click here for an excerpt: http://www.
Google Ranking WITHOUT Ever Submitting To Google!
A while back, I read an article that explained how to get a good google rating without ever submitting your site to their submission forms. Like you, I was kind of shocked by this statement so I decided to give it a try.
How to Verify and Monitor Your Search Engine Listing on Google?
Being listed in search engines and ranked high on searches is the overall goal a webmaster is trying to achieve when dealing with search engines. Search engine optimization is probably one of the most commonly used words among webmasters.
Is a High Search Engine Ranking Important for YOU?
In the process of designing a website for clients the question inevitibly arises "How do I get a good search engine ranking?". This is a very good point and the answer is not as clear cut as you may think.
Search Engine Optimization Strategies To Drive More Targeted Traffic To Your Website
Want to drive more targeted traffic to your web site?Want to do it for free?If you answered "yes" you're in for a treat. Use the search engine optimization and ranking techniques in this article and you will be well on your way to a front page listing in the major search engines.
How To Syndicate Your Content
Note: In order to preserve the proper format for the HTML code snippet in this article, copy and paste the article into Notepad, then copy and paste it from Notepad into your HTML web page.-----------------------------Do you have regularly updating content that you would like to make available to other websites? Perhaps a computer tip of the day, a daily recipe, or even a daily cartoon?Do you want to give your website more exposure, boost sales, enhance your search engine rankings, or grow your newsletter subscriber list?A fast and easy way to accomplish all of these goals is by using content syndication.
How To Improve Your Search Engine Ranking
With search engines like Google currently indexing over 8 billion pages, it is becoming more and more difficult to get a top search engine ranking. Type in a popular search phrase such as "Internet Marketing" into Yahoo or Google and you will be returned over 8 million results!Unless your website is in the first two or three pages, it is unlikely that you will receive many visitors from search engines.
Non-Reciprocal Link Building For Higher Search Engine Positioning
Non-Reciprocal Link Building For Higher Search Engine Positioning By Dave Davies, Beanstalk Search Engine Positioning, Inc.There are two main advantages to non-reciprocal links as opposed to reciprocal links.
Dont Focus Too Much on Your Internet Business Website Ranking
No doubt, having a high search engine ranking is very important to a home business owner as it will increase their business revenue. Much money have been spend on search engine optimization software, books, ebook and SEO services in order to obtain a high ranking website.
Keyword Selection- The Dark Horse of Search Engines Optimization
Below are what I call the "10 Commandments" for Keywords.To start with select "keyword phrases" NOT keywords.
How to Get a Website Indexed Fast
Get Indexed FastWhat does getting indexed mean?The search engines keep a cache of every web page in their index.In English, this means: The search engines make a copy of every web page they visit and put in their records? ummm, I think that's what I mean.
Link Popularity: Distribute Content, Not Just Links
You've spent many hours trying to increase your online traffic with your linking campaign. You've sent out 200 e-mails pleading with other web sites to trade links with your site.
Companies Cash In on Your Search Engine Ignorance
This article will cause many companies to stir, but it's about time someone started speaking against these services.It really angers me when I see the numerous services that boast they will increase your traffic by submitting your web site to umpteen different search engines.
Twelve Steps to Higher Search Engine Placement
Recent studies suggest that more than 80% of new visitors to any web site get there as a result of a search engine query. If this study is to believed, it certainly suggests that working to get high rankings in the search engines might be the most effective thing you can do to bring traffic to your site.
SEO: When Being Optimized Can Hurt
It's a marketing dream come true: A potential customer, looking for what you have to offer, types a few words into her favorite search engine and voila! She is led directly to your website where she can go from "prospect" to "customer."The best part is, it didn't cost you anything (except time and elbow grease) to get to the top of her results.
Some very early users of the Internet - not the worldwide web as we know it today - but the Internet from the early 1980s, will have heard of, and likely used, Usenet. This was the collective name applied to text-based electronic bulletin boards that were used to communicate in the days before the web and email existed, and that are still in use today.
How Real SEO Analysis Works
If you're serious about SEO, you need to know how to analyze the information you uncover.A decade ago, businesses were wondering whether they need to be part of the Internet.
How To Use Google As A Niche Website Builder
The popularity of weblogs or blogs has gotten a lot of attention from the media recently. In fact, "blog" was picked as the word of the year by Merriam-Webster, a U.
Answers Count - Matching Keyword and Phrase Density
What's more important to your business success - the question or the answer? Certainly, you want your questions to reflect what you are trying to find out. Obviously, your questions should be easily understood.
|home | site map|