SEOs Relationship With Website Architecture
SEO's Relationship With Website Architecture
Search engine optimization for today's search engine robots requires that sites be well-designed and easy-to-navigate. To a great degree, organic search engine optimization is simply an extension of best practices in web page design. SEO's relationship with web design is a natural one. By making sites simple and easily accessible, you are providing the easiest path for the search engine robots to index your site, at the same time that you are creating the optimum experience for your human visitors.
This approach ties well into the notion of long-term search engine marketing success. Rather than trying to "psych out" the ever-changing search engine algorithms, build pages that have good text and good links. No matter what the search engines are looking for this month or next, they will always reward good content and simple navigation.
Search Engine Robots
Search engine robots are automated programs that go out on the World Wide Web and visit web pages. They read the text on a page and click through links in order to travel from page to page. What this really means is that they "read" or collect information from the source code of each page. Depending on the search engine, the robots typically pick up the title and meta description. The robots then go on to the body text of the page in the source code. They also pay attention to certain tags such as headings and alt text. Search engine robots have capabilities like first-generation browsers at best: no scripting, no frames, no Flash. When designing, think simple.
Search Engine Friendly Design
Creating search engine friendly design is relatively easy. Cut out all the bells and whistles and stick to simple architecture. Search engine robots "understand" text on the page and hyperlinks, especially text links. The relationship of SEO and web design makes sense when you start with good design techniques for your visitor. The easier the navigation and the more text on the page, the better it is not only for the visitor but also for the search engine robots.
Obstacles For Indexing Web Pages
Depth Of Directories
Search engine robots may have difficulty reaching deeper pages in a website. Aim to keep your most important pages no more than one or two "clicks" away from your home page. Keep your pages closer to the root instead of in deeply-nested subdirectories. In this way you will be assured the optimum indexing of your web pages. Just as your website visitor may become lost and frustrated in too many clicks away from your homepage, the robots may also give up after multiple clicks away from the root of your site.
Solutions And Helpful Techniques
If there are so many problems with indexing, how will you ever make it work?
The use of static pages is the easiest way to ensure you will be indexed by the search engine robots. If you must use dynamically-generated pages, there are techniques you can use to improve the chances of their being indexed. Use your web server's rewrite capabilities to create simple URLs from complex ones. Use fixed landing pages including real content, which in turn will list the links to your dynamic pages. If you must use querystrings in your page addresses, make them as short as possible, and avoid the use of "session id" values.
When using Flash to dress up your pages, use a portion of Flash for an important message, but avoid building entire pages using that technology. Make sure that the search engine robots can look at all of the important text content on your pages. You want your message to get across to your human visitor as well. Give them enough information about your product to interest them in going the next step and purchasing your product.
Got imagemaps and mouseover links? Make sure your pages include text links that duplicate those images, and always include a link back to your homepage.
Use a sitemap to present all your web pages to the search engine robots, especially your deeper pages. Make sure you have hyperlink text links on your page, and a sentence or two describing each page listed, using a few of your keyword phrases in the text.
Remember that the search engine robots "read" the text on your web page. The more that your content is on-topic and includes a reasonable amount of keyword-rich text, the more the search engine robot will "understand" what the page is about. This information is then taken back to the search engine database to eventually become part of the data you see in the search engine results.
Last of all, it is very important to test your pages for validation. Errors from programming code and malformed html can keep the search engine robots from indexing your web pages. Keep your coding clean.
Check List For Success
* Include plenty of good content in text on your web pages
* Incorporate easy to follow text navigation
* Serve up dynamically generated pages as simply as possible
* Add a sitemap for optimum indexing of pages
* Validate your pages using the World Wide Web Consortium's validation tool, or other html validator
On Your Way To Indexed Pages
The best way to assure that your pages will be indexed is to keep them simple. This type of architecture not only helps the search engine robots, but makes it easier for your website visitors to move throughout your site. Don't forget to provide plenty of good content on your pages. The search engine robots and your visitors will reward you with return visits.
Optimizing Dynamic Pages (Part I) http://www.searchinnovation.com/optimize-dynamic-pages-1.asp
Optimizing Dynamic Pages (Part II) http://www.searchinnovation.com/optimize-dynamic-pages-2.asp
Optimizing Frames for Search Engines http://www.searchinnovation.com/optimizing-frames-for-search-engines.asp
Html validation tool
Stylesheet validation tool
Daria Goetsch is the founder and Search Engine Marketing Consultant for Search Innovation Marketing, a Search Engine Marketing company serving small businesses. She has specialized in Search Engine Optimization since 1998, including three years as the Search Engine Specialist for O'Reilly Media, Inc., a technical book publishing company.
Copyright © 2002-2005 Search Innovation Marketing. http://www.searchinnovation.com All Rights Reserved.
Permission to reprint this article is granted if the article is reproduced in its entirety, without editing, including the bio information. Please include a hyperlink to http://www.searchinnovation.com when using this article in newsletters or online.
12 Ways to Build a Winning SEO Strategy on a Small Budget Search Engine Journal
Google Introduces Beta Explanations that Can Explain Smaller Issues with SEO Marketing Campaigns - Inc.
Google Introduces Beta Explanations that Can Explain Smaller Issues with SEO Marketing Campaigns Inc.
Coaching SEO To Win Forbes
SEO myths busted by an ex-Googler Search Engine Land
WordPress SEO Beyond the Basics: 8 Things You Must Do Next Search Engine Journal
The 8 Benefits of SEO for Ecommerce Practical Ecommerce
The five trends defining SEO and content marketing careers Marketing Week
Local SEO Strategy Guide: How to Rank Where It Counts Search Engine Journal
How to Make SEO Happen in 2020 Practical Ecommerce
John Mueller Surprises with Answer to a Negative SEO Question Search Engine Journal
8 Tried & Tested Tips for Improving SEO & Developer Relations Search Engine Journal
Local SEO Explained Business 2 Community
Why SEO is Important for Your Business Business 2 Community
Google‚Äôs John Mueller: Never Blindly Follow Big Sites‚Äô SEO Search Engine Journal
SEO Is Everyone‚Äôs Responsibility: 5 Tips to Get Non-SEOs Bought Into SEO Search Engine Journal
Why Amazon success requires a holistic approach to SEO and advertising DigitalCommerce360
Why SEO is an Essential Puzzle of Digital Marketing Business 2 Community
Video: Jeff Selig on the early days of SEO, Google algorithms & international SEO - Search Engine Land
Video: Jeff Selig on the early days of SEO, Google algorithms & international SEO Search Engine Land
Unmasking Black Hat SEO for Dating Scams Security Boulevard
How to Monitor SEO Topic Clusters, Silos Practical Ecommerce
Reciprocal Links: Do They Help or Hurt Your SEO? Search Engine Journal
Managing Successful SEO Migrations Search Engine Journal
Vlog #30: Ben Cook On The Wild West Days Of SEO & Enterprise Site Migrations - Search Engine Roundtable
Vlog #30: Ben Cook On The Wild West Days Of SEO & Enterprise Site Migrations Search Engine Roundtable
SEM vs. SEO vs. PPC Defined: What‚Äôs the Difference? Search Engine Journal
Here‚Äôs Why Inclusive Web Design with SEO Wins 2020 Search Engine Journal
How Does SEO Work? JumpFly PPC Advertising News
Importance and Advantages of Using SEO to Your Business The African Exponent
Gary Illyes Teaches SEO With SEO Periodic Table :) Search Engine Roundtable
Elevating Women in SEO: The Industry Still Has a Long Way to Go Search Engine Journal
How to Write SEO Proposals That Prove Your Value & Eliminate Client Concerns - Search Engine Journal
How to Write SEO Proposals That Prove Your Value & Eliminate Client Concerns Search Engine Journal
Mike Grehan on Learning to Rank, Information Retrieval & The Death of SES [PODCAST] - Search Engine Journal
Mike Grehan on Learning to Rank, Information Retrieval & The Death of SES [PODCAST] Search Engine Journal
Podcasts & SEO: How to Make Your Podcast SEO-Friendly Search Engine Journal
Disruptions in SEO That will Dominate Ranking Behavior in 2020 News & Features
Patent: Google Going Old School with Local SEO, But In A New Way Search Engine Journal
How to Dominate SERPS by Focusing on Topics Instead of Keywords Search Engine Journal
30+ SEO Stats from 2019 to Guide Your Strategy in 2020 and Beyond [Infographic] - Social Media Today
Seo-Ho Lee, Rohini Narayanan and Thomas Coulouras: Youth press Neal to support Green New Deal - GazetteNET
Seo-Ho Lee, Rohini Narayanan and Thomas Coulouras: Youth press Neal to support Green New Deal GazetteNET
Trend-Watcher: 6 New Ways to Do SEO in 2020 Business 2 Community
The HOTH Launches it's Brand New Case Study Hub, featuring a collection of SEO and PPC success stories and insight - PR Web
The HOTH Launches it's Brand New Case Study Hub, featuring a collection of SEO and PPC success stories and insight PR Web
10 SEO factors that influence your Google ranking Eastbourne Herald
After red card, Vietnam coach Park Hang-seo argues with Indonesia fans in stands at SEA Games 2019 - FOX Sports Malaysia
After red card, Vietnam coach Park Hang-seo argues with Indonesia fans in stands at SEA Games 2019 FOX Sports Malaysia
Search Engine Optimization (SEO) Tools Market Analysis, Revenue, Price, Industry Share, Growth Rate, Forecast to 2024 - NY Tribunal - New York Tribunal
Search Engine Optimization (SEO) Tools Market Analysis, Revenue, Price, Industry Share, Growth Rate, Forecast to 2024 - NY Tribunal New York Tribunal
Conductor becomes an employee-owned firm after almost two years under WeWork Search Engine Land
SEO Trends to Look Forward to in 2020 IMC Grupo
Increase Your Site's Visibility on Google with These 9 SEO Tips Virtual-Strategy Magazine
Sr. Manager, SEO job with NBCUniversal, Inc. | 407143 mediabistro.com
The Most Effective Link-Building Strategies According to SEO Experts MarketingProfs.com
MRC SEO, A Top-Rated Search Engine Optimization Agency Celebrates Feedback From Their Clients - StreetInsider.com
MRC SEO, A Top-Rated Search Engine Optimization Agency Celebrates Feedback From Their Clients StreetInsider.com
Misquoted and misunderstood: Why many in the search community don‚Äôt believe the WSJ about Google search - Search Engine Land
Misquoted and misunderstood: Why many in the search community don‚Äôt believe the WSJ about Google search Search Engine Land
Han Seo Hee states that Jung Da Eun is violent and abusive, reveals her bruised arms and hands - allkpop
Han Seo Hee states that Jung Da Eun is violent and abusive, reveals her bruised arms and hands allkpop
Google Reveals Top Trending Searches of 2019 Search Engine Journal
SEO Guidelines for Blogging Around Long-Tail Keywords The Future of Things
WATCH: Vietnam coach Park Hang-seo shown red card for complaining to referee during SEA Games 2019 Men‚Äôs... - FOX Sports Malaysia
WATCH: Vietnam coach Park Hang-seo shown red card for complaining to referee during SEA Games 2019 Men‚Äôs... FOX Sports Malaysia
The Best Free SEO Tools to Increase Your Rankings Entrepreneur
7 SEO best practices you should be doing regardless of what Google says Search Engine Land
Park Hang-seo magic goes on in Hanoi Dong-A Ilbo
6 SEO Tips to Benefit Any Business Entrepreneur
What Does It Mean to ‚ÄėDo SEO‚Äô? Search Engine Journal
SEO Service Provider Services Market Necessity and Future Demand, Scope: OpenMoves, Straight North, Digital Marketing Agency, WebiMax - VaporBlash
SEO Service Provider Services Market Necessity and Future Demand, Scope: OpenMoves, Straight North, Digital Marketing Agency, WebiMax VaporBlash
Hometown of popular football coach Park Hang-seo pushes to create Vietnam-style village - Viet Nam News
Hometown of popular football coach Park Hang-seo pushes to create Vietnam-style village Viet Nam News
Focus More Or Local SEO To Increase Local Engagement Promotion World
My experience with SEO Practical Ecommerce
Seo Ye Ji being considered for female lead opposite Kim Soo Hyun in 'I'm a Psycho But It's Okay' - allkpop
Seo Ye Ji being considered for female lead opposite Kim Soo Hyun in 'I'm a Psycho But It's Okay' allkpop
7 Basic SEO Best Practices You Can Learn from Huge Travel Brands Search Engine Journal
What's the Value of SEO? Practical Ecommerce
Why Having a User-First Approach to SEO Is Important Search Engine Journal
Can SEO Be Made Predictable? Search Engine Journal
SEO Keyword Research: 13 of the Biggest Mistakes You MUST Avoid Search Engine Journal
Poll: After The SEO Audit; Next Steps Search Engine Roundtable
Global Search Engine Optimisation (SEO) Software Market Insight Report 2019-2025 ‚Äď WordStream, Moz, SEO Book, LinkResearchTools, SpyFu, SEMrush, AWR Cloud - Industry News Publisher
Global Search Engine Optimisation (SEO) Software Market Insight Report 2019-2025 ‚Äď WordStream, Moz, SEO Book, LinkResearchTools, SpyFu, SEMrush, AWR Cloud Industry News Publisher
Press Release + PRWeb = Top Google Rank... True or False?
I've always been a big time press release aficionado.And up until recently I've steadfastly taken the low tech route by sending them out via snail-mail.
Search Engine Optimisation - Getting Targeted Traffic
Getting SEO right is an art and it's based on theory and best practice. The search engines don't publish their algorithms so getting it right is like finding the exact formula for Coca Cola.
How To Avoid These Ten Costly Search Engine Mistakes
If you have a website then you already know the importance of traffic. Traffic is to Internet marketing as location is to real estate.
The 3 Essential Components of a Search Engine Optimization Campaign
Everyday, the Search Engines average 300 MILLION searches. In a recent Forrester Research report 81% of consumers on the Internet find products and services by using the Search Engines.
Optimizing Your Website
Search Engine Optimization, optimizing your website for it to be visible in the search results of a search engine's query or in a search result of a directory.Basically, SEO is a marketing strategy for your site.
SEO Expert Explains on how to Restore a Website and Remove Sandbox Effect from Your Website
The sandbox effect or (site getting banned on google) has been prevalent in google for quite a long time, and many websites are falling victim to it.Whether deliberately or accidentally, these websites get caught by so called (GOOGLE POLICE CRAWLER) and in a similar fashion your site domain goes to a prison cell.
Google Tests Expanded Search To Include Printed Works
Google Labs is currently testing Google Print, which returns results from within scanned printed books along with Google's standard web search results. The searcher doesn't have to do anything special - the printed work results are already included in the Google database.
Five Short Quick Tips on Web Page Titles
By Catherine FranzSearch engine spiders read and record page titles first. Here are five tips on how you can get the search engine spiders to read your titles and use them in their optimization process:1.
Finding Targeted Keyword Phrases Your Competitors Miss
Finding Targeted Keyword Phrases Your Competitors MissFinding keyword phrases your competition is missing is easier than it seems. Combinations of two and three word phrases are often overlooked by your competitors when vying for the top competitive terms.
Link Popularity - Basic Overview
There are many techniques that SEM/SEO experts use to optimize Web sites. One of the more important techniques is "Link Popularity.
Internet Marketing and SEO
Have you ever seen any email offers of getting you to the top of search engines guaranteeing top rankings. Like anything in life there is no quick result without hard work.
Future of SEO - Making Money Online from Your Home and Building Homes from Making Money Online
Everyone seems to want the benefits from working at home: more time, more money, and theoretically less work. But the later of the previous list seems to be the problem.
Its The Same Deal For Both Search Engines And Real Estate
It's all about location, location, location!In the past..
What is Google Pagerank?
PageRank is one of the factors that Google uses to evaluate your web site and determine its position in the Google search engine results. PageRank is a number from 0 to 10.
Duplicate Content Penalty - How to Lose Google Ranking Fast!
Duplicate content penalty. Ever heard of it? This penalty is applied by Google and possibly other search engines when content found on your website is largely the same as what is found elsewhere on your site or on other websites across the internet.
How and When Should I Submit My Website to Google?
As soon as you register your domain name, submit it to Google! Even if you haven't built your site, or written an copy, or even thought about your content, submit your domain name to Google. In fact, even if you haven't fully articulated your business plan and marketing plan, submit your domain name to Google.
Meta Tags - What Are They and Which Search Engines Use Them?
Defining Meta Tags is much easier than explaining how they are used, and by which engines. The reason is very few engines clearly lay out what they do and do not look at, and how much emphasis they put on any one factor.
Optimizing Online Catalog Copy for the Search Engines
It only makes sense. You have an e-commerce catalog site.
Search Engine Keywords - What Do People Search For?
Do you ever wonder how people search for things on the Internet? What if you knew exactly what words they typed when using a search engine? If you're marketing a product or service it's extremely insightful to know what are the most popular search terms relating to whatever you're marketing.The Overture CompanyOverture.
The Purpose of PageRank?
I am sure the first thought provoking question that popped into your head would be: what exactly is PageRank? Well PageRank can be summed up as how vital Google considers a particular webpage. Pagerank is a value from 0-10, zero being the least significant and ten of which few obtain being the most note-worthy.
|home | site map|