SEOs Relationship With Website Architecture
SEO's Relationship With Website Architecture
Search engine optimization for today's search engine robots requires that sites be well-designed and easy-to-navigate. To a great degree, organic search engine optimization is simply an extension of best practices in web page design. SEO's relationship with web design is a natural one. By making sites simple and easily accessible, you are providing the easiest path for the search engine robots to index your site, at the same time that you are creating the optimum experience for your human visitors.
This approach ties well into the notion of long-term search engine marketing success. Rather than trying to "psych out" the ever-changing search engine algorithms, build pages that have good text and good links. No matter what the search engines are looking for this month or next, they will always reward good content and simple navigation.
Search Engine Robots
Search engine robots are automated programs that go out on the World Wide Web and visit web pages. They read the text on a page and click through links in order to travel from page to page. What this really means is that they "read" or collect information from the source code of each page. Depending on the search engine, the robots typically pick up the title and meta description. The robots then go on to the body text of the page in the source code. They also pay attention to certain tags such as headings and alt text. Search engine robots have capabilities like first-generation browsers at best: no scripting, no frames, no Flash. When designing, think simple.
Search Engine Friendly Design
Creating search engine friendly design is relatively easy. Cut out all the bells and whistles and stick to simple architecture. Search engine robots "understand" text on the page and hyperlinks, especially text links. The relationship of SEO and web design makes sense when you start with good design techniques for your visitor. The easier the navigation and the more text on the page, the better it is not only for the visitor but also for the search engine robots.
Obstacles For Indexing Web Pages
Depth Of Directories
Search engine robots may have difficulty reaching deeper pages in a website. Aim to keep your most important pages no more than one or two "clicks" away from your home page. Keep your pages closer to the root instead of in deeply-nested subdirectories. In this way you will be assured the optimum indexing of your web pages. Just as your website visitor may become lost and frustrated in too many clicks away from your homepage, the robots may also give up after multiple clicks away from the root of your site.
Solutions And Helpful Techniques
If there are so many problems with indexing, how will you ever make it work?
The use of static pages is the easiest way to ensure you will be indexed by the search engine robots. If you must use dynamically-generated pages, there are techniques you can use to improve the chances of their being indexed. Use your web server's rewrite capabilities to create simple URLs from complex ones. Use fixed landing pages including real content, which in turn will list the links to your dynamic pages. If you must use querystrings in your page addresses, make them as short as possible, and avoid the use of "session id" values.
When using Flash to dress up your pages, use a portion of Flash for an important message, but avoid building entire pages using that technology. Make sure that the search engine robots can look at all of the important text content on your pages. You want your message to get across to your human visitor as well. Give them enough information about your product to interest them in going the next step and purchasing your product.
Got imagemaps and mouseover links? Make sure your pages include text links that duplicate those images, and always include a link back to your homepage.
Use a sitemap to present all your web pages to the search engine robots, especially your deeper pages. Make sure you have hyperlink text links on your page, and a sentence or two describing each page listed, using a few of your keyword phrases in the text.
Remember that the search engine robots "read" the text on your web page. The more that your content is on-topic and includes a reasonable amount of keyword-rich text, the more the search engine robot will "understand" what the page is about. This information is then taken back to the search engine database to eventually become part of the data you see in the search engine results.
Last of all, it is very important to test your pages for validation. Errors from programming code and malformed html can keep the search engine robots from indexing your web pages. Keep your coding clean.
Check List For Success
* Include plenty of good content in text on your web pages
* Incorporate easy to follow text navigation
* Serve up dynamically generated pages as simply as possible
* Add a sitemap for optimum indexing of pages
* Validate your pages using the World Wide Web Consortium's validation tool, or other html validator
On Your Way To Indexed Pages
The best way to assure that your pages will be indexed is to keep them simple. This type of architecture not only helps the search engine robots, but makes it easier for your website visitors to move throughout your site. Don't forget to provide plenty of good content on your pages. The search engine robots and your visitors will reward you with return visits.
Optimizing Dynamic Pages (Part I) http://www.searchinnovation.com/optimize-dynamic-pages-1.asp
Optimizing Dynamic Pages (Part II) http://www.searchinnovation.com/optimize-dynamic-pages-2.asp
Optimizing Frames for Search Engines http://www.searchinnovation.com/optimizing-frames-for-search-engines.asp
Html validation tool
Stylesheet validation tool
Daria Goetsch is the founder and Search Engine Marketing Consultant for Search Innovation Marketing, a Search Engine Marketing company serving small businesses. She has specialized in Search Engine Optimization since 1998, including three years as the Search Engine Specialist for O'Reilly Media, Inc., a technical book publishing company.
Copyright © 2002-2005 Search Innovation Marketing. http://www.searchinnovation.com All Rights Reserved.
Permission to reprint this article is granted if the article is reproduced in its entirety, without editing, including the bio information. Please include a hyperlink to http://www.searchinnovation.com when using this article in newsletters or online.
Content consolidation among winning SEO strategies, award winners say Search Engine Land
How to Do a Content Gap Analysis for SEO Search Engine Journal
Video: Dawn Beobide on the importance of training your developers on SEO Search Engine Land
LAUNCH - Mastering SEO For Your Design Business Business of Home
How SEO works and how to use it to rank higher in search results - Business Insider - Business Insider
How SEO works and how to use it to rank higher in search results - Business Insider Business Insider
International SEO for 2021 & Beyond: 9-Point Checklist for Success Search Engine Journal
17 SEO & Digital Marketing Expert Tips from SEJ eSummit 2021 Search Engine Journal
All SEJ eSummit Presentations Are Now Online: Binge on SEO, PPC, Content & More - Search Engine Journal
All SEJ eSummit Presentations Are Now Online: Binge on SEO, PPC, Content & More Search Engine Journal
Vlog #104: Dawn Beobide On Educating Your Developers On SEO (Part One) Search Engine Roundtable
These Common SEO Mistakes Can Torpedo Your Rankings Builder Magazine
Get Started on your Law Firm SEO Action Plan The National Law Review
How to Build SEO Into a Product Search Engine Journal
SEJ eSummit Is TODAY: Accelerate Your SEO & Marketing for 2021 Search Engine Journal
Learn How to Take Your Enterprise SEO to a New Level at eSummit Search Engine Journal
Top 5 SEO Examples For Manufacturers ThomasNet News
How to Hire an Enterprise SEO Expert for Your Marketing Team Search Engine Journal
SEO year in review 2020: COVID forces platforms to adapt their local and e-commerce offerings, and more - Search Engine Land
SEO year in review 2020: COVID forces platforms to adapt their local and e-commerce offerings, and more Search Engine Land
Healthcare SEO Fundamentals to Grow Your Medical Practice Search Engine Journal
Tips to hire an SEO agency - - VENTS Magazine VENTS Magazine
A Quick Guide to SEO for Non-Profits [Infographic] Social Media Today
SEO Agencies and Professionals can Accurately Study their Digital Performance with a Keyword Rank Checker - Seekers Time
SEO Agencies and Professionals can Accurately Study their Digital Performance with a Keyword Rank Checker Seekers Time
No-Click Searches Require a New Way to Measure SEO Results Search Engine Journal
WordPress All in One SEO Auto Updates Cause Backlash Search Engine Journal
87 Top eCommerce SEO Tips - Business 2 Community Business 2 Community
Enterprise SEO in 2021: The Importance of Insights & Value of Action Search Engine Journal
Meet Rahul Dakare, the SEO expert making a fortune Hindustan Times
Award-winning tips from the 2020 Search Engine Land SEM and SEO agencies of the year - Search Engine Land
Award-winning tips from the 2020 Search Engine Land SEM and SEO agencies of the year Search Engine Land
Skyrocket Your Brandâ€™s Digital Media Presence With Umer Anees the SEO Expert From Pakistan - Yahoo India News
Skyrocket Your Brandâ€™s Digital Media Presence With Umer Anees the SEO Expert From Pakistan Yahoo India News
How to Improve Your SEO Ranking (4 Must-See Tips!) Business 2 Community
Dealing With "This Is The Way Our Old SEO Did It" Search Engine Roundtable
Stellar SEO Creates a New Division Providing Law Firm SEO Services - Press Release - Digital Journal
SEO Poll: SEO Content Priorities Search Engine Roundtable
Peakboy says THIS when asked if he, BTS' V, Park Seo Joon, Choi Woo Shik, Park Hyung Sik would star in a show - PINKVILLA
Peakboy says THIS when asked if he, BTS' V, Park Seo Joon, Choi Woo Shik, Park Hyung Sik would star in a show PINKVILLA
How your business can benefit from SEO Business MattersBusiness Matters
7 SEO Digital Marketing Trends for 2021 - Business 2 Community Business 2 Community
SEO Software Market 2021 Growing with Major Key Player Screaming Frog Ltd, Moz, Majestic SEO, Searchmetrics GmbH, SE Ranking Limited, DeepCrawl, Ahrefs, Semrush, HubSpotï¼ŒInc, BrightEdge Technologies Inc, Cogniteev, Ryte GmbHï¼Œ, Conductor Inc, and Moreâ€¦ â€“ KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
SEO Software Market 2021 Growing with Major Key Player Screaming Frog Ltd, Moz, Majestic SEO, Searchmetrics GmbH, SE Ranking Limited, DeepCrawl, Ahrefs, Semrush, HubSpotï¼ŒInc, BrightEdge Technologies Inc, Cogniteev, Ryte GmbHï¼Œ, Conductor Inc, and Moreâ€¦ â€“ KSU | The Sentinel Newspaper KSU | The Sentinel Newspaper
Miami SEO Agency Tips On Google Maps Marketing Programming Insider
International SEO Roundup - what are the differences between countries when developing their SEO? - MintTwist Blog
International SEO Roundup - what are the differences between countries when developing their SEO? MintTwist Blog
Kelowna SEO Service Agency Points Out Statistics Proving Importance of Digital Marketing and SEO in a Pandemic-Driven World - Press Release - Digital Journal
Kelowna SEO Service Agency Points Out Statistics Proving Importance of Digital Marketing and SEO in a Pandemic-Driven World - Press Release Digital Journal
Enough With The B.S. Resolutions: In 2021 We Optimize Them Search Engine Journal
APAN Star Awards 2020: BTS singer V, Itaewon Class, Hyun Bin, Seo Ye Ji & Crash Landing On You steal the show - PINKVILLA
APAN Star Awards 2020: BTS singer V, Itaewon Class, Hyun Bin, Seo Ye Ji & Crash Landing On You steal the show PINKVILLA
Infidigit bags SEO mandate for cure.fit ETBrandEquity.com
Gozoop wins integrated media, SEO mandate for EuroSchool group ETBrandEquity.com
No need to search far for tips on SEO Worcester News
2020 Insights into the Global Search Engine Optimization (SEO) Software Market by Market Research Store â€“ The Courier - The Courier
2020 Insights into the Global Search Engine Optimization (SEO) Software Market by Market Research Store â€“ The Courier The Courier
LAUNCH - Mastering SEO For Your Design Business - Business of Home Â· Wall Street Call - Reported Times
LAUNCH - Mastering SEO For Your Design Business - Business of Home Â· Wall Street Call Reported Times
True Beauty ending: Will Seo Jun break up with Ju Gyeong? Read current speculations - Republic World
Apan Star Awards 2020 Full Winners List: Seo Ye Ji to Kim Soo Hyun and 'Itaewon Class' OST 'Sweet Night' by BT - MEAWW
Apan Star Awards 2020 Full Winners List: Seo Ye Ji to Kim Soo Hyun and 'Itaewon Class' OST 'Sweet Night' by BT MEAWW
SEO Software Market Analysis by Region Analysis and Business Development, By 20 - Business-newsupdate.com
SEO Software Market Analysis by Region Analysis and Business Development, By 20 Business-newsupdate.com
3 PR and marketing trends to watch in 2021 AZ Big Media
Google Reportedly Blocking Australian News From Search Search Engine Journal
SEO Software Market Set to Register healthy CAGR During Forecast (2021-2025) â€“ NeighborWebSJ - NeighborWebSJ
SEO Software Market Set to Register healthy CAGR During Forecast (2021-2025) â€“ NeighborWebSJ NeighborWebSJ
Google on Improving Core Web Vitals Score by Blocking Countries Search Engine Journal
Park Seo Joon's latest video proves the Itaewon Class star looks uber handsome even in a 'zoomed in' version - PINKVILLA
Park Seo Joon's latest video proves the Itaewon Class star looks uber handsome even in a 'zoomed in' version PINKVILLA
Hyun Bin, Son Ye Jin, Seo Ji Hye or Kim Jung Hyun: Which Crash Landing on You character are you? TAKE QUIZ - PINKVILLA
Hyun Bin, Son Ye Jin, Seo Ji Hye or Kim Jung Hyun: Which Crash Landing on You character are you? TAKE QUIZ PINKVILLA
Comprehensive Report on Search Engine Optimization (SEO) Software Market 2021 | Trends, Growth Demand, Opportunities & Forecast To 2027 |Linkody, Moz Pro, WordStream, SpyFu, AgencyAnalytics â€“ NeighborWebSJ - NeighborWebSJ
Comprehensive Report on Search Engine Optimization (SEO) Software Market 2021 | Trends, Growth Demand, Opportunities & Forecast To 2027 |Linkody, Moz Pro, WordStream, SpyFu, AgencyAnalytics â€“ NeighborWebSJ NeighborWebSJ
Website Design Tucson by SEO Pros for Ranking Above the Competition - Press Release - Digital Journal
Happy Birthday Hwang In Yeob: 5 memorable scenes when Han Seo Jun left hearts fluttering in True Beauty - PINKVILLA
Happy Birthday Hwang In Yeob: 5 memorable scenes when Han Seo Jun left hearts fluttering in True Beauty PINKVILLA
5 cute moments from True Beauty: Seo Jun, Lee Su Ho, Ju Gyeongâ€™s love triangle and more - Republic World
5 cute moments from True Beauty: Seo Jun, Lee Su Ho, Ju Gyeongâ€™s love triangle and more Republic World
How to Optimize Your Website for Local Search in 2021 Business 2 Community
Junior SEO Analyst job, Cape Town Bizcommunity.com
Google Uses Faster Storage For High Demand Pages Search Engine Journal
SEO Service Provider Services Market Demand, Growth, Opportunities and Analysis By Players â€“ OpenMoves, Straight North, Ignite Digital, Square 2 Marketing, Thanx Media, 360I, SEO Werkz, Boostability, WrightIMC, Digital Marketing Agency, Big Leap, Scripted, WebiMax, Screaming Frog, OneIMS - Reviewindependent
SEO Service Provider Services Market Demand, Growth, Opportunities and Analysis By Players â€“ OpenMoves, Straight North, Ignite Digital, Square 2 Marketing, Thanx Media, 360I, SEO Werkz, Boostability, WrightIMC, Digital Marketing Agency, Big Leap, Scripted, WebiMax, Screaming Frog, OneIMS Reviewindependent
How to Learn SEO: A U.S. News Guide U.S. News & World Report
What Do the Successful SEO Strategies Have in Common? Pulse Headlines
SEO 101: Get Your SEO Guide for Beginners [EBOOK] Search Engine Journal
3 Things You Must Know About SEO in 2021 Search Engine Journal
RIP antiquated SEO: Googleâ€™s guidelines stress quality content Digital Commerce 360
YouTube SEO for Beginners: 10 Best Practices to Get You Started Search Engine Journal
10 Reasons Why SEO Doesn't Work Search Engine Journal
3 Steps to Better Content: Power up Your SEO with Audience Understanding Search Engine Journal
The 10 Commandments Of SEO Forbes
How to Turn SEO Into a Measurable Revenue Generator Search Engine Journal
Press Release + PRWeb = Top Google Rank... True or False?
I've always been a big time press release aficionado.And up until recently I've steadfastly taken the low tech route by sending them out via snail-mail.
Search Engine Optimisation - Getting Targeted Traffic
Getting SEO right is an art and it's based on theory and best practice. The search engines don't publish their algorithms so getting it right is like finding the exact formula for Coca Cola.
How To Avoid These Ten Costly Search Engine Mistakes
If you have a website then you already know the importance of traffic. Traffic is to Internet marketing as location is to real estate.
The 3 Essential Components of a Search Engine Optimization Campaign
Everyday, the Search Engines average 300 MILLION searches. In a recent Forrester Research report 81% of consumers on the Internet find products and services by using the Search Engines.
Optimizing Your Website
Search Engine Optimization, optimizing your website for it to be visible in the search results of a search engine's query or in a search result of a directory.Basically, SEO is a marketing strategy for your site.
SEO Expert Explains on how to Restore a Website and Remove Sandbox Effect from Your Website
The sandbox effect or (site getting banned on google) has been prevalent in google for quite a long time, and many websites are falling victim to it.Whether deliberately or accidentally, these websites get caught by so called (GOOGLE POLICE CRAWLER) and in a similar fashion your site domain goes to a prison cell.
Google Tests Expanded Search To Include Printed Works
Google Labs is currently testing Google Print, which returns results from within scanned printed books along with Google's standard web search results. The searcher doesn't have to do anything special - the printed work results are already included in the Google database.
Five Short Quick Tips on Web Page Titles
By Catherine FranzSearch engine spiders read and record page titles first. Here are five tips on how you can get the search engine spiders to read your titles and use them in their optimization process:1.
Finding Targeted Keyword Phrases Your Competitors Miss
Finding Targeted Keyword Phrases Your Competitors MissFinding keyword phrases your competition is missing is easier than it seems. Combinations of two and three word phrases are often overlooked by your competitors when vying for the top competitive terms.
Link Popularity - Basic Overview
There are many techniques that SEM/SEO experts use to optimize Web sites. One of the more important techniques is "Link Popularity.
Internet Marketing and SEO
Have you ever seen any email offers of getting you to the top of search engines guaranteeing top rankings. Like anything in life there is no quick result without hard work.
Future of SEO - Making Money Online from Your Home and Building Homes from Making Money Online
Everyone seems to want the benefits from working at home: more time, more money, and theoretically less work. But the later of the previous list seems to be the problem.
Its The Same Deal For Both Search Engines And Real Estate
It's all about location, location, location!In the past..
What is Google Pagerank?
PageRank is one of the factors that Google uses to evaluate your web site and determine its position in the Google search engine results. PageRank is a number from 0 to 10.
Duplicate Content Penalty - How to Lose Google Ranking Fast!
Duplicate content penalty. Ever heard of it? This penalty is applied by Google and possibly other search engines when content found on your website is largely the same as what is found elsewhere on your site or on other websites across the internet.
How and When Should I Submit My Website to Google?
As soon as you register your domain name, submit it to Google! Even if you haven't built your site, or written an copy, or even thought about your content, submit your domain name to Google. In fact, even if you haven't fully articulated your business plan and marketing plan, submit your domain name to Google.
Meta Tags - What Are They and Which Search Engines Use Them?
Defining Meta Tags is much easier than explaining how they are used, and by which engines. The reason is very few engines clearly lay out what they do and do not look at, and how much emphasis they put on any one factor.
Optimizing Online Catalog Copy for the Search Engines
It only makes sense. You have an e-commerce catalog site.
Search Engine Keywords - What Do People Search For?
Do you ever wonder how people search for things on the Internet? What if you knew exactly what words they typed when using a search engine? If you're marketing a product or service it's extremely insightful to know what are the most popular search terms relating to whatever you're marketing.The Overture CompanyOverture.
The Purpose of PageRank?
I am sure the first thought provoking question that popped into your head would be: what exactly is PageRank? Well PageRank can be summed up as how vital Google considers a particular webpage. Pagerank is a value from 0-10, zero being the least significant and ten of which few obtain being the most note-worthy.
|home | site map|