SEO and Google Indexing - Why It Requires A Complex Blend of Skills
If it was easy, everybody would be doing it. Getting a company's name and products, or services, onto the first page of a genuine Google search isn't a trivial piece of work. In fact, there are four distinct skills that a search engine optimiser needs to possess. Most people possess one or maybe two of these skills, very rarely do people posses all four. In truth, to get to all four, people who are good at two of these need to actively develop the other skills. Now, if you are running your own business, do you really have the time to do this? Is this the best use of your time?
Specifically the four skills needed for SEO work are:
Many website designers produce more and more eye-catching designs with animations and clever rollover buttons hoping to entice the people onto their sites. This is the first big mistake; using designs like these will actually decrease your chances of a high Google rating. Yes, that's right; all that money you have paid for the website design could be wasted because no-one will ever find your site.
The reason for this is that before you get people to your site you need to get the spiderbots to like your site. Spiderbots are pieces of software used by the search engine companies to trawl the Internet looking at all the websites, and then having reviewed the sites, they use complex algorithms to rank the sites. Some of the complex techniques used by web designers cannot be trawled by spiderbots. They come to your site, look at the HTML code and exit stage right, without even bothering to rank your site. So, you will not be found on any meaningful search.
I am amazed how many times I look at websites and I immediately know they are a waste of money. The trouble is that both the web designers and the company that paid the money really do not want to know this. In fact, I have stopped playing the messenger of bad news (too many shootings!); I now work round the problem. So, optimising a website to be Google friendly is often a compromise between a visually attractive site and an easy to find site.
The second skill is that of optimising the actual HTML code to be spiderbot friendly. I put this as different to the web design because you really do need to be "down and dirty" in the code rather than using an editor like Frontpage, which is OK for website design. This skill takes lots of time and experience to develop, and just when you think you have cracked it, the search engine companies change the algorithms used to calculate how high your site will appear in the search results.
This is no place for even the most enthusiastic amateur.
Results need to be constantly monitored, pieces of code added or removed, and a check kept on what the competition are doing. Many people who design their own website feel they will get searched because it looks good, and totally miss out this step. Without a strong technical understanding of how spiderbots work, you will always struggle to get your company on the first results page in Google.
Thirdly, I suggested that copy writing is a skill in its own right. This is the writing of the actual text that people coming to your site will read. The Googlebot and other spiderbots like Inktomi, love text - but only when written well in proper English. Some people try to stuff their site with keywords, while others put white writing on white space (so spiderbots can see it but humans cannot).
Spiderbots are very sophisticated and not only will not fall for these tricks, they may actively penalise your site - in Google terms, this is sandboxing. Google takes new sites and "naughty" sites and effectively sin-bins them for 3-6 months, you can still be found but not until results page 14 - really useful! As well as good English, the spiderbots are also reading the HTML code, so the copy writer also needs an appreciation of the interplay between the two. My recommendation for anyone copy writing their own site is to write normal, well-constructed English sentences that can be read by machine and human alike.
The final skill is marketing, after all this is what we are doing - marketing you site and hence company and products/services on the Web. The key here is to set the site up to be accessible to the searches that will provide most business to you. I have seen many sites that can be found as you key in the company name. Others that can be found by keying in "Accountant Manchester North-West England", which is great, except no-one ever actually does that search. So the marketing skill requires knowledge of a company's business, what they are really trying to sell and an understanding of what actual searches may provide dividends.
I hope you will see that professional Search Engine Optimisation companies need more than a bit of web design to improve your business. Make sure anyone you choose for SEO work can cover all the bases.
John Fowler trained as a Mathematican and has worked in the IT industry for over 30 years, much of the time in sales related functions. He now spends his time between being a partner in SEO Gurus and as a sales and management trainer for ICT companies. John can be contacted via SEO Gurus
Marketers surveyed say they would choose Google Ads over SEO if they had to Search Engine Land
4 Tips to Build a Strong SEO Program During COVID-19 Search Engine Journal
Google SEO 101: Image Search Best Practices & Changes Over the Years Search Engine Journal
10 Ways SEO Could be Helpful During the Pandemic COVID-19 Business 2 Community
10 SEO Tips to Implement in 2020 SmarterCX
Google SEO 101: The Evolution of Search Result Previews Search Engine Journal
Five Crucial Rules Of SEO Forbes
SEO for recreational and commercial vehicles in a COVID-19 world Search Engine Land
Updated SEO Practices to Enhance Your Website Business 2 Community
Why News SEO Is Crucial to Publishers Covering the Coronavirus Pandemic Search Engine Journal
Design: Making SEO Look Good Forbes
11 Ways Businesses Can Leverage SEO Amidst Coronavirus Crisis Business 2 Community
The Tiger King used illicit SEO tactics to mislead searchers Search Engine Land
SEO Needs to Be Part of Your PR Strategy Entrepreneur
How Much Do SEO Services Actually Cost? Entrepreneur
Why an Audience Analysis Is Necessary to SEO Search Engine Journal
Critical Vulnerability in Rank Math SEO Plugin Search Engine Journal
The 10 Commandments Of SEO Forbes
6 Common SEO Mistakes That You Need to Avoid Business 2 Community
70% of Small Businesses Do Not Have an SEO Strategy as Online Visibility Becomes Critically Important - Yahoo Finance
70% of Small Businesses Do Not Have an SEO Strategy as Online Visibility Becomes Critically Important Yahoo Finance
Coding for SEO 101: Understanding source code, compressed code and compiled code - Search Engine Land
A 4-Part Framework for Diagnosing & Solving SEO Problems Search Engine Journal
7 Ways COVID-19 Is Affecting Search Traffic & How SEOs Can Respond Search Engine Journal
How You Should or Shouldn’t Use Synonyms for SEO Search Engine Journal
Top 4 Impactful SEO Trends in 2020 MarketingProfs.com
Quality Content and SEO Are the Power Couple of Marketing Business 2 Community
Google SEO 101: Here’s How to Update Your Search Results Snippets Search Engine Journal
What SEO has to do with web development SDTimes.com
Does Host Location Matter for Google & SEO? Search Engine Journal
SEO Community Rebukes Google for Advising Free Site Audits Search Engine Journal
How to Update Blog Posts to Increase Your SEO Every Time Customer Think
Why Website Builders Can Be Terrible for Your SEO Search Engine Journal
The difference between small business & enterprise SEO Marketing Land
13 Ways Businesses Can Use SEO & Marketing to Combat Coronavirus Impact Search Engine Journal
SEO After COVID-19: How to Recover with FAQs, Schema, AMP & Voice Search [Webinar] - Search Engine Journal
SEO After COVID-19: How to Recover with FAQs, Schema, AMP & Voice Search [Webinar] Search Engine Journal
Site Structure & Internal Linking in SEO: Why It’s Important Search Engine Journal
Video: Hamlet Batista on scaling and automating SEO with code Search Engine Land
Video: Detlef Johnson on SEO for developers Search Engine Land
Effective Working Strategy of SEO Trending News Buzz
Google Offers COVID-19 SEO Tips for Health Websites in New Guide Search Engine Journal
Video: Kevin Doory on difference between traditional SEO and local SEO Search Engine Land
20 Ways Your SEO Agency Can Generate Leads Every Day Search Engine Journal
UK judge gives Google a choice: Either let SEO expert read your ranking algos or withdraw High Court evidence - The Register
UK judge gives Google a choice: Either let SEO expert read your ranking algos or withdraw High Court evidence The Register
SEO: 7 Ways Ecommerce Sites Create Duplicate Content Practical Ecommerce
One SEO Browser Extension I Can't Live Without Business 2 Community
What SEO Agencies Can Do When Marketing Investments Shrink Search Engine Journal
3 SEO Lessons from Amazon for Ecommerce Product Pages Practical Ecommerce
SEO: Manage Crawling, Indexing with Robots Exclusion Protocol Practical Ecommerce
Video: Google Algorithm Update, COVID-19 Search Changes & Google SEO Topics - Search Engine Roundtable
Video: Google Algorithm Update, COVID-19 Search Changes & Google SEO Topics Search Engine Roundtable
Video: Max Prin on technical SEO tools and PWAs Search Engine Land
Video: Tony Wright on SEO attribution and reputation management Search Engine Land
8 of the Most Important HTML Tags for SEO Social Media Today
Seo In Guk Steps Down From Film After Production Halts Due To COVID-19 And Investment Issues - soompi
Google’s Mueller Clarifies Page Layout Algorithm Search Engine Journal
Pro Tip: 3 important XML sitemap checks to improve your SEO Search Engine Land
Knowing When & How to Hire an Enterprise SEO Expert Search Engine Journal
Growthwell Consulting Pvt Ltd WhaTech
SEO vs. PPC: Which Is Better for Your Business in 2020 99Signals - Tech News, Tech Hacks, & More
Watch: Park Min Young Catches Seo Kang Joon Off Guard With Unexpected Compliment While Filming “I'll Go To You When The Weather Is Nice” - soompi
Watch: Park Min Young Catches Seo Kang Joon Off Guard With Unexpected Compliment While Filming “I'll Go To You When The Weather Is Nice” soompi
Watch: Park Min Young And Seo Kang Joon Practice Making Their Kiss Scene Natural In “I'll Go To You When The Weather Is Nice” - soompi
Watch: Park Min Young And Seo Kang Joon Practice Making Their Kiss Scene Natural In “I'll Go To You When The Weather Is Nice” soompi
SEO in 2020: Going Beyond Google Search Engine Journal
Best SEO Marketing's 3 tips to instantly increase sales for your business to tide through the COVID-19 pandemic - Viet Nam News
Best SEO Marketing's 3 tips to instantly increase sales for your business to tide through the COVID-19 pandemic Viet Nam News
Park Min Young And Seo Kang Joon Are Entranced By Each Other In “I'll Go To You When The Weather Is Nice” - soompi
Park Min Young And Seo Kang Joon Are Entranced By Each Other In “I'll Go To You When The Weather Is Nice” soompi
SEO in 2020: What You Need to Know Business 2 Community
SEO Strategy Guide: Beat Your Competition in 2020 Search Engine Journal
SEO in 2020: What Basics You Need to Know to Be Successful Search Engine Journal
Google’s Advice on How to Hire an SEO Search Engine Journal
K-pop: what each generation’s biggest boy bands sounded like South China Morning Post
What is SEO? Quick Guide to Search Engine Optimization Business 2 Community
5 of the Most Complex SEO Problems & How to Fix Them Search Engine Journal
This SEO training can make you the high-paid expert who truly knows digital marketing. - The Next Web
Earn with Fun by simple SEO (search engine optimization)
It all happened 3 months back, I have a blog & 1 fine day i saw my blog was ranking on top 10 position for a keyword which is less targeted, but was excited to see that & planned to promote it. Now watz the catch before promoting i placed Google Ads on my page.
How Web Design Can Affect Search Engine Rankings
Uniquely built web sites can create unique issues when being promoted on the search engines. From a basic 3 page brochure site to a corporate site with hundreds of dynamically generated pages, every web site needs to have certain design aspects in order to achieve the full effects of an SEO campaign.
The Google Sitemap For Idiots
I don't mind admitting that every time some new fangled idea or piece of technology arrives online, I have a small fit and wonder how long it's going to take me to understand what it is, what it's for and whether I need to use it to stay 'up there'. It's even more frightening when the experts start explaining it and really only serve to confuse the matter when they use their 'techno-speak'.
Common Sense Approach to Search Engine Optimization
Most web surfers start their sessions at a search engine or a web directory. There are a number of different methods you can use to capture their traffic and drive it to your site:Stick to the big names: The two largest directories: Yahoo! (http://www.
How To Stay One Step Ahead of the Google Dance
It's taken you 6-months of hard work, constant changes, reading every shred of information on search engine optimization strategy not to mention thousands of dollars trying out web optimization tools and services.Finally, you have a page rank of 5, you are listed in the top 10 on your major keywords, and you are seeing the benefit - some decent traffic from Google and other search engines.
Dont Focus Too Much on Your Internet Business Website Ranking
No doubt, having a high search engine ranking is very important to a home business owner as it will increase their business revenue. Much money have been spend on search engine optimization software, books, ebook and SEO services in order to obtain a high ranking website.
How to Get Listed in Yahoo Within 48 Hours, Without Paying $299
First of all you need to get a blog. If you don't have one yet, you can get one for free by going to www.
Build Link Popularity The Smart Way
A Brief Introduction To Link PopularityAs webmasters research various ways to get more traffic to their site one method that is gaining more and more publicity is Link Popularity. Link Popularity is the number of links that point to your website as measured by the search engines.
Tales, Fails And Betrayals Of Search Engine Placement Part 1
This is the first of a series of articles about a subject so many people want to learn; the un-sizzled truth of search engines. What do you really know about how a web site is placed? Are you being told the truth? Not only will these articles enlighten you, but along the way, I will create a new web site and in the next 2 months we will watch where it lands!You will learn about the tricks, and tools I use.
Basic Search Engine Promotion
I can't tell you how many times people have asked me, "How to do I get my site to come up in the top ten of the search engines so I can get hits and sell my product?"What they really want to know is, "How can I get people to show up to my website without spending any money on advertising my site!"People usually don't like my answer because accomplishing a "top ten ranking" on any search engine always requires careful thought along with a significant amount of work.Three types of "Search engines" abound on the Internet.
Promoting Home Business: Tips to Increase Web Site Sales
You've selected an appropriate Online Business Opportunity. That is not ALL!To run a successful online ecommerce Home business, getting the targetted users to visit your site and converting them into customers is the first and foremost thing.
If You Could Submit Just One Page To The Search Engines Which Should It Be?
Listen. Some make submitting pages to search engines sound like the fast track to search engine ranking nirvana.
The Purpose of PageRank?
I am sure the first thought provoking question that popped into your head would be: what exactly is PageRank? Well PageRank can be summed up as how vital Google considers a particular webpage. Pagerank is a value from 0-10, zero being the least significant and ten of which few obtain being the most note-worthy.
"Google Friendly" Solutions to Graphic-Intense Sites
We all know that the search engines can't "see" or "read" the graphics on our pages. We also know that we need to provide text on a page, so the spiders will have something to crawl and index.
Beyond Search Engines
Some webmasters report that search engines account for 75% or more of their total website traffic. However, it's important not to become too dependent on search engines for new business.
SEO For Ecommerce
Ranking well under the free listings in the major search engines basically mean one thing - Lots of free, recurring, and targeted traffic. Major search engines like Google, Yahoo and MSN can be very powerful weapons in your internet marketing, if you know how to optimize your website to rank highly for your keywords.
Do the Search Engines Know Your Website?
Are you considering a search engine promotion campaign to improve your website's search engine visibility? To aid in your decision, have you checked your website to determine its search engine awareness?Perhaps you may be thinking why do I need to check my website? Do you remember going to the doctor for an illness? Hopefully, your doctor performed some tests to diagnose your illness before prescribing your medication. If not, you may have gotten some very undesirable results.
Why Optimize Your Site For Search Engines?
Sometimes a search engine optimization company will miss that glaring question posed by potential clients and assume the benefits of search engine optimization are obvious to everyone. While shelling out a couple thousand on an SEO campaign is common sense to some, others may find it hard to part with the cash unless they know it is an investment in their business that is sure to bring a good return.
9 Steps to Getting Better Search Engine Rankings
You finally have a website and you are ready to sit back and let the visitors start rolling in. How does that saying go? "If you build it they will come.
|home | site map|