SEO Information

Professional SEO: Hand Off to Bob or Outsource the Job


We are often asked if professional SEO (search engine optimization) can be done effectively utilizing in-house talent. Despite our obvious self-interests on the subject, our answer is always a qualified "yes"- you can achieve professional SEO results using existing talent. However, for every company we have known that has met with great in-house SEO success, we know of many more that have seen their in-house efforts fail. We have also discovered the companies that have succeeded share some common traits.

If your company is considering doing SEO in-house, there are some critical questions that you should address before you proceed.

  • Do I have the proper resources at my disposal to achieve professional SEO results?

    Search engine optimization takes time, and your internal SEO expert will need to have a great deal of it at his or her disposal - especially at the project's outset when target audiences, keyphrases, and optimization schemes are first being established. Even after the initial optimization effort, the nature of SEO will require this person to spend ample time keeping up with industry trends, monitoring campaign progress, performing A/B testing, and expanding the campaign as new product and service areas are added.

    Perhaps even more important than time, achieving professional SEO results requires a unique set of aptitudes. The person responsible for your internal SEO initiative must possess the ability to learn quickly and to look at your website from a macro-perspective, marrying together the needs of sales, marketing, and IT. He or she can not be an aggressive risk taker, as this is often a surefire way to get your website penalized and potentially removed from the major search engines. These gifted people exist in many companies, but given the unique attributes that these individuals possess, their time is often already spent in other crucial areas of the business.

    Without enough time to invest in the project or the right type of person to execute it, an internal SEO initiative is likely doomed to fail.

  • Do I know which departments of my company should be involved, and will they work with an insider?

    As mentioned above, professional SEO, by necessity, involves marketing, sales, and IT. The SEO expert must work with marketing to find out what types of offers and initiatives are working offline to help translate them effectively online. He or she must work with sales to identify the types of leads that are most valuable so that you can target the right people in the keyphrase selection process. And, finally, your SEO expert will need to work with IT to determine any technical limitations to the SEO recommendations, learn of any past initiatives based on a technical approach, and get the final optimization schemes implemented on the website.

    Sadly, in many businesses, these departments have a somewhat adversarial relationship. However, it is the duty of the SEO expert to act as a project manager and coordinate the efforts of all three departments if you are going to get the most out of your campaign. No professional SEO project can be completed in a vacuum. For whatever reason, it is often easier for an outsider to get adversarial departments on the same page, in the same way that a marriage counselor might convince a woman of her undying love for her husband while the husband is still grimacing from a well-placed knee in the parking lot.

  • Will someone be held accountable for the results?

    This may seem like a small consideration, but it can have a tremendous impact on the success of the campaign. If you have added this responsibility to some poor soul's job description with the direction that he or she should "do the best you can," you'll be lucky to make any headway at all (especially if the person is not enthusiastic about SEO). Whether SEO is done in-house or outsourced, someone will have to take responsibility for showing progress, explaining setbacks, and continually improving results. Without this accountability, it is very common to see an initiative fade as the buck is passed.

  • Can I afford delayed results based on a learning curve?

    It's a reality - professional SEO expertise has a steep learning curve. While the information on how to perform the basics of optimization are freely available on the web, much of the information out there is also contradictory, and some of it is actually dangerous. It takes time for someone unfamiliar with the discipline to sort the SEO wheat from the SEO chaff (on a side note, a "quoted" search of Google reveals that this may actually mark the first occasion in human history that the phrase "SEO chaff" has been used - we're betting it's also the last). Simply put, if the person you are putting on the job has no experience, it will take longer to get results. This may not be a consideration if you aren't counting on new business from SEO any time soon. However, if you are losing business to your competition due to their professional SEO initiatives, time might be a larger factor.

  • Will it cost me less to do it in house than it would to choose a professional SEO firm?

    Often, companies will attempt this specialized discipline in-house in order to save money, and sometimes this works out as intended. However, accurate calculations of the cost of in-house labor that would be involved versus the price of the firm you would otherwise hire should be performed to make an accurate comparison. When making this calculation, also factor in the opportunity cost of the resource - the tasks that your in-house people are not able to perform because they are involved in SEO.

    In addition, if worse comes to worst and your in-house SEO expert is led astray by some of the more dangerous "how-to" guides available, it can cost even more to repair the damage than it would have to hire a professional SEO firm to perform the optimization from the outset. And an internal SEO campaign gone wrong can cost even more than the stated fee - websites that violate the terms of service of the major search engines (whether intentional or not) can be severely penalized or even removed, costing you a lot of lost revenue when potential customers can not find your website for a period of time.

  • Do I believe that the end result I'll get in-house will be equal to or greater than the results I would have gotten from a professional SEO firm?

    Search engine optimization can create huge sales opportunities, and slight increases in overall exposure can have not-so-slight increases in your bottom-line revenue. If you believe that your talented in-house resource will, given enough time, achieve results equal to or greater than those that could have been achieved by the professional SEO firm you might have chosen, it may make sense to do it internally.

    However, in addition to a better knowledge of industry trends, one clear advantage that search engine optimization firms have is the benefit of the experience and macro-perspective that comes from managing many different websites over time. Professional SEO firms can watch a wide range of sites on a continual basis to see what trends are working, what trends aren't, and what formerly recommended tactics are now actually hurting results.

    This macro-perspective allows professional SEO firms to test new tactics as they appear on a case-by-case basis and apply those results across a wide range of clients to determine what the benefit is. It is harder for an individual with access to only one site to perform enough testing and research to achieve optimum results all the time, something that should also factor into the equation.

  • Do I have at least a slight tolerance for risk?

    Neophytes to SEO can make mistakes that can lead to search engine penalization or removal. This happens most commonly when they have an IT background and treat SEO as a strictly technical exercise. We are often called in to assist companies who have had an internal initiative backfire, leaving them in a worse position than the one they were in before they started. The simple truth is that you cannot perform effective SEO without marrying your efforts to the visitor experience, but this is not something that is intuitively understood when people approach SEO for the first time.

    However, professional SEO firms are not perfect either. Some firms use those same optimization methods that violate the search engines' terms of service and can get your site penalized. So, if you do decide to outsource, educate yourself on SEO and do some research on the firm. Know the basics of the business, find out who the firm's clients are and how long they've been in business, and ask for professional references - just like you would do with any major business purchase.

    If you have considered all of the above questions, and your answers to all seven are "yes," your company may be uniquely equipped to achieve professional SEO results in-house. If you answered "no" to any of the first three questions but "yes" to the rest, it does not necessarily mean that you can't perform SEO in-house - just that you may not be in a position to do so at this time. Taking the actions required to get you in the right position to answer in the affirmative might be worth your while. However, if you answered "no" to any of the last four questions, you may want to consider outsourcing the project to a professional SEO firm.

    A professional SEO firm has the resources, the time, the expertise, and, most importantly, the experience, to launch an SEO initiative for your website that will have a positive effect on your bottom line. Whichever option you choose, it is important that you fully embrace the channel. A half-hearted initiative, whether done internally or outsourced, can be as ineffective as taking no action at all.

    About the Author

    Scott Buresh is the CEO of Medium Blue Search Engine Marketing. He has contributed content to many publications including Building Your Business with Google For Dummies (Wiley, 2004), MarketingProfs, ZDNet, SEO Today, WebProNews, DarwinMag, SiteProNews, ISEDB.com, and Search Engine Guide. Medium Blue, an Atlanta search engine optimization company, serves local and national clients, including Boston Scientific, DuPont, and Georgia-Pacific. To receive internet marketing articles and search engine news in your email box each month, register for Medium Blue's newsletter, Out of the Blue.


    MORE RESOURCES:
    SEO: 9 Tips for Writing Great Content  Practical Ecommerce

    Textual *content* enables search engines to understand your site. The words you choose should engage shoppers and boost your site's relevance to the ...


    7 Best SEO Tools to Help You Rank Higher in Google  Entrepreneur

    The key to building and sustaining organic traffic is knowing which are the best SEO tools to use. Today, there are so many SEO checkers on the market that it be ...


    How to Activate a Sponsorship to Achieve Content Marketing & SEO Goals  Search Engine Journal

    Want high-quality coverage and links? Here's how to maximize sponsorships to help you to achieve your *content* marketing and SEO goals.


    Exploring the Role of Content Groups & Search Intent in SEO  Search Engine Journal

    Patents show us what strategies Google chooses to research and invest in, which in turn provides insight into how to best prepare a website for indexation by ...


    5 Tips for Choosing Your Next SEO Firm  Entrepreneur

    Making the right decision when choosing your next SEO firm has major consequences for your business and your bank account. The difference between a boom ...


    The 20-Minute Technical SEO Workweek  Search Engine Journal

    Have you checked your technical SEO lately? Use this workflow to quickly get a pulse of your technical SEO in just 20 minutes a week.


    SEO: 6 Things to Do When You Have Nothing to Do  Practical Ecommerce

    Search engine optimization is self-directed. Unless you're being managed by another practitioner who tells you what to do and when to do it, SEO can be difficult ...


    5 SEO Career Trends for 2019 [New Research]  Search Engine Journal

    What can data from LinkedIn, Indeed, and Census.gov tell us about SEO jobs? Discover five interesting trends from an analysis of 75 large U.S. metros.


    6 Ways SEO Tools Can Help You Run Your Business  Search Engine Journal

    Tools make a marketer's life more productive. This post will tell you why and how SEO tools can help you better run your business.


    SEO vs SEM – What’s the Difference and Why it Matters to Your Business  G2 Crowd

    Learn the key difference between SEO and SEM and how they greatly increase the visibility of your site on search engines like Google, Yahoo, Bing, and more.


    Is It Time To Outsource SEO? Here's What You Need To Consider  Forbes

    Everyone and their mother is chasing after the holy grail of internet marketing: organic search traffic.


    Tangle Teezer appoints Avenue Digital for international SEO and paid search  The Drum

    British hairbrush brand Tangle Teezer has appointed London search agency Avenue Digital to handle its SEO and PPC activity following a competitive pitch.


    Lucid Leverage Fuels SEO Services In Phoenix, Celebrates 4 Years - Press Release  Digital Journal

    Lucid Leverage are Search Engine Optimisation (SEO), social media management and online reputation marketing specialists providing their services in ...


    Introducing SEO for developers. It’s time.  Search Engine Land

    Computer programming is making enormous innovative leaps on the web, evolving from crusty old-school AJAX, to jQuery, to reactive views that synchronize ...


    Angular Universal: What you need to know for SEO  Search Engine Land

    If you use Angular to power your website, then you have an extra hurdle to cross when it comes to SEO. Fortunately, Angular Universal makes it easy to leap ...


    BVM Now Providing SEO Services to Businesses in El Paso, TX  Markets Insider

    HOUSTON, Feb. 15, 2019 /PRNewswire-PRWeb/ -- BVM (https://www.brazosvalleymarketing.com), an UpCity certified partner, is now offering SEO services in El ...


    SEO Manager - Upwork  Built In Chicago

    Upwork is hiring for a SEO Manager in Chicago. Find more details about the job and how to apply at Built In Chicago.


    Why Prioritize Local SEO?  Vertical Measures

    Local SEO consists of many different local citation components, but is absolutely vital to the success of any organization aiming to reach to a nearby audience.


    SEO: Reclaiming Lost Links from Site Migrations  Practical Ecommerce

    There is a little-used opportunity for longtime retailers to gain links. If your ecommerce site has changed platforms in its lifetime, you might have editorial links ...


    Tips for Selecting the Right SEO Provider for Your Accounting Firm  CPAPracticeAdvisor.com

    Taking the first steps into the world of search engine optimization (SEO) can be intimidating. If you have spent anytime researching the topic online then you ...


    Wix ‘SEO Wiz’ Stars in Big Super Bowl Ad, Fumbles with SEO Community  Search Engine Journal

    Did you hear that sound last night during the Super Bowl? It was the collective SEO community hitting their heads against a proverbial desk. Wix's foray into the ...


    SearchCap: Quora keyword targets, Angular SEO & old stock SEO  Search Engine Land

    Learn how to manage product unavailability without hurting your SEO Feb 1, 2019 by Max Cyrek. When your e-commerce site has out-of-stock products, here ...


    Updated for 2019! ‘Enterprise SEO Platforms: A Marketer’s Guide’  Search Engine Land

    MarTech Today's “ Enterprise SEO Platforms: A Marketer's Guide” has been updated for 2019. Compiled from the latest research, this 61-page report is your ...


    What Is an SEO Professional in 2019? An Identity Crisis Averted  Search Engine Journal

    Picture this: You're an SEO professional, and someone asks you what exactly it is that you do. What do you say? I'm a: Search analytics guru; *Content* strategist ...


    25 tools to streamline YouTube SEO optimization  Search Engine Land

    With video streaming services and social media platforms reporting large amounts of traffic, videos are slowly but surely moving front and center as the most ...


    How reputation became a major ranking factor in SEO  Search Engine Land

    Over 10 years ago, I predicted that Google could use quality scoring for organic rankings, and I also proposed a number of ways they could quantify the quality of ...


    Learn the secrets of SEO with this certified training  Popular Science

    While social media gets a lot of attention, most traffic still comes from search engines. If you want to promote your start-up or build a career in digital marketing, ...


    MarTech Today Research: A marketer’s guide to enterprise SEO platforms  Search Engine Land

    Enterprise SEO continues to grow more complex as the technology and algorithms powering search engines evolve. Comprehensive enterprise SEO platforms ...


    SEO: Monitoring Traffic from Domain Mergers, with Google Data Studio  Practical Ecommerce

    A common practice among retailers is creating microsites to target different audiences. The strategy can produce strong conversions because the user ...


    Super Bowl Sunday SEO: The importance of search during the Big Game  ClickZ

    SEO is crucial during the Super Bowl, both for $5 million-dollar advertisers and companies hoping to appear in local search results.


    10 Ways to Think Like Googlebot & Boost Your Technical SEO  Search Engine Journal

    Have you found yourself hitting a plateau with your organic growth? High-quality *content* and links will take you far in SEO, but you should never overlook the ...


    How to Use Python to Analyze SEO Data: A Reference Guide  Search Engine Journal

    Do you find yourself doing the same repetitive SEO tasks each day or facing challenges where there are not tools that can help you? If so, it might be time for you ...


    60+ SEO Stats to Help You Rank Better in 2019 [Infographic]  Social Media Today

    Are you looking to maximize your search performance in 2019? Need to know the stats and facts to help you understand the SEO process? The team from Red ...


    How to redesign your website without effective your SEO  Customer Think

    When you are planning to have a website redesign, it is vital that you take your time doing it and be careful, as if it is not done right, it could bring chaos to your ...


    SEO for B2B Businesses: Is It Really a Necessity?  Thrive Global

    Effective SEO (search engine optimization) is a large portion of the entire mission of a B2B *service* company, as if you don't have stellar SEO, people aren't ...


    SEO Testing Service Market Will Generate New Growth Opportunities By 2025| Key Players: SEO SiteCheckup, WebDepend, TestMatick  TheTokenClock

    HTF MI recently introduced Global SEO Testing *Service* Market study with in-depth overview, describing about the Product / Industry Scope and elaborates ...


    11 SEO Tips & Tricks to Improve Indexation  Search Engine Journal

    Here are 11 tips and tricks to ensure that your website gets crawled and indexed properly – and help your webpages rank higher in search.


    Loyalty Marketing: The Proven Complement to Your SEO Strategy  Search Engine Journal

    Here's how loyalty marketing can complement your SEO strategy and why the two disciplines need to be conducted seamlessly.


    Fusion SEO Accelerates Growth with Expanding to Central New Jersey - Press Release  Digital Journal

    OLD BRIDGE, New Jersey - February 15, 2019 - Fusion SEO has merged with SOCii Media Marketing, a Digital Marketing Agency located in Central New ...


    Five foolproof SEO strategies to supercharge your webpage | Articles | Strategy  Innovation Enterprise

    *Content*, age, and authority are the three pillars of trust that equate to Google's elusive relevancy ranking. If you fail to provide these three, you'll likely flounder in ...


    Senior SEO Editor | Media jobs  Journalism.co.uk

    Editorial jobs - 64 journalism, communications and media vacancies to view and apply for now.


    Search Engine Land adds technical, in-house SEO experts to team  Search Engine Land

    Search Engine Land is thrilled to announce that the team of experts who help us bring daily search marketing news and insights to thousands just got a bit ...


    SEO Services | Search Engine Optimisation  QueryClick

    Our data-led approach enables us to drive measurable improvements in revenue and profit from organic search. Each strategy is customised to match increased ...


    4 Link Building Tips for International SEO  Search Engine Journal

    Discover four link building tips for global websites that can be easily implemented even by companies with limited resources.


    The Amazon SEO game plan: SEO refinements that increase visibility  DigitalCommerce360

    Effective SEO can help you stand above the noise on Amazon. Crafting the perfect keywords without misleading your customers and making your descriptions ...


    SEO vs PPC: How to Choose What’s Best For Your Business  Business 2 Community

    As a business owner are you often confused about choosing the right online marketing channel? Most businesses struggle with scanty resources. Marketing ...


    40 Major SEO Mistakes You Must Avoid in 2019 [Infographic]  Social Media Today

    Are you struggling to get your website to rank on the first page of Google? Want to see if you're making any SEO mistakes that could be holding your website ...


    YouTube SEO: 5 Hacks for Quicker, Better YouTube Keyword Research  Business 2 Community

    Proper YouTube keyword research is the backbone of a good YouTube SEO strategy. Why? Because finding the right YouTube keywords could mean the ...


    Top 10 mistakes companies are making with local SEO  ZDNet

    Almost two out of five business leaders do not know if their website is optimised for local SEO. So, what should they look out for?


    How to Create a Content Strategy for Both Users & Search Engines  Search Engine Journal

    Learn actionable tips on how to create a *content* strategy for both users and search engines that will drive traffic to your website.


    Former Starbucks SEO Howard Schultz Considers Presidential Bid  HuffPost

    Schultz is considering running as an independent. He could unintentionally split the vote and serve Trump a second term.


    Rise of Mobile Users Alters SEO Tactics  Practical Ecommerce

    The percentage of U.S. searchers clicking on advertisements in Google search results is growing. Likewise, the percentage of visitors that click nothing is also ...


    What is Topic Modeling? How Do You Use Topic Modeling for SEO  Business 2 Community

    What is Topic Modeling? Topic modeling itself is a complex system that ranks *content* based not just on the keywords, but also on the context. We are long past ...


    Yoast SEO to add “live indexing” feature for Bing OnMSFT.com  OnMSFT

    Following Bing's announcement that they are hoping to change the way search engines discover new and updated *content*, one of WordPress's largest SEO ...


    The Latest Google Search Console Updates: What You Need to Know  Search Engine Journal

    Google Search Console is evolving at a rapid pace. Find out everything you need to know about all of the latest feature changes here.


    "Super wolf blood moon” is a media and SEO invention  Quartz

    There is no such thing as a “blood moon.” It's mostly a media invention, driven largely by efforts to get readers to visit news websites—through a tactic known as ...


    ILS at forefront of monitoring for climate change impacts: John Seo  Artemis.bm

    The impacts of climate change present challenges for all industries and markets, but over the last two decades, the insurance-linked securities (ILS)


    Responsive Web Design Questions About Mobile SEO  Business 2 Community

    Users are bouncing, conversions are sparse and sales are way down. Or, *insert in your problem here.*. Whatever the concern, let's be honest… your site needs ...


    6 Simple Local SEO Tactics Financial Marketers Can Use Today  The Financial Brand

    Community banks and credit unions can turn their limited geographical reach to their advantage without big budgets or SEO expertise.


    Uee Thanks Former Co-Star Lee Seo Jin For Sending Her A Coffee Truck On Set  soompi

    Uee recently took to social media to thank her former co-star Lee Seo Jin for his good deed! On February 15, Uee posted a photo of herself standing in front of ...


    Google: Don't Break The Rules Even If Competitors Are  Search Engine Roundtable

    Google's John Mueller at least twice this week had to respond on Twitter suggesting that SEOs do not break the rules, go against the Google webmaster ...


    How to Use the Power of Local SEO for Your eCommerce Site  Business 2 Community

    Local SEO is a necessity for eCommerce businesses that want to thrive, not just survive. eCommerce and local SEO can seem mutually exclusive – the very ...


    IPG's Daniel Picken Joins The Wired Agency As SEO Manager  B&T

    Continuing on their impressive growth trajectory, Sydney-based independent digital marketing agency, The Wired Agency has expanded their SEO team with a ...


    Watch: Jin Goo And Seo Eun Soo Are Headstrong Lawyers In Highlight Video For “Legal High”  soompi

    Legal High” has released a new highlight video showing a preview of the upcoming drama! JTBC's upcoming Friday-Saturday drama “Legal High” is about two ...


    A Global Press Release Distribution Service Can Have a Massive Impact on SEO  Life Pulse Health

    A press release is a piece of writing that is used for mostly announcements of new products, services, offers or sharing any valuable information that is beneficial ...


    15 Common SEO Mistakes To Avoid  Forbes

    Understanding SEO is the ultimate marketing discipline, especially in today's highly digital world. If you want to drive traffic to your site and increase sales, you ...


    Best Ways To Improve Your SEO And Why You Need To Do It  Forbes Now

    The more quality *content* you produce, the better results you will see.


    These Are The Biggest SEO Trends Of 2019  Forbes

    SEO strategy with components for successful marketing as icons on cubes on wooden backgroundGetty. How will the world of search engine optimization ...


    SEO Firm Los Angeles Is A Must Have For Businesses To Stand Out Against Competitors - Press Release  Digital Journal

    SEO firm Los Angeles is important to have behind you when seeking a business venture. Whether you are new to a business or have been at it for a while, SEO ...


    Lee Pil Mo And Seo Soo Yeon Overflow With Love While Preparing To Be Newlyweds + Sing To Each Other At Wedding  soompi

    Lee Pil Mo and Seo Soo Yeon have shown off their passionate love for each other once again! On the February 14 broadcast of TV Chosun's “Taste of Love,” ...


    SEO Is A Must For Small Businesses: Here's How To Get Started  Forbes

    You are starting a business and have a checklist of the things you need to get your business going. You have the idea for a product or *service* -- check.


    5 SEO trends that will matter most in 2019  Search Engine Land

    To be atop the waves, think about your SEO strategy in advance. A shortcut to success: get to know the upcoming trends and work out an action plan for each.


    How SEO And Content Marketing Work Together To Fuel Your Online Success  Forbes Now

    SEO and *content* marketing are not disparate departments. In fact, both need each other.


    A checklist: Important SEO points to cover in a content campaign  Search Engine Land

    After you've chosen the right execution for your link-building campaign and you're getting ready to launch it, you can't forget about search engine optimization ...


    'Romance is a Bonus Book' preview: Eun-ho is great, but we definitely have Second Lead Syndrome for Seo-joon  MEAWW

    We love rooting for Dan-yi and Eun-ho to get together on 'Romance is a Bonus Book', but we can't help but fall in love with Seo- joon.


    How SEO Has Evolved (And What's Next)  Forbes

    Since the early days of SEO, marketers have deployed online strategies to ensure that their websites would gain greater visibility on search engine results pages ...


    SEO Industry Approaching $80 Billion But All You Want Is More Web Traffic  Forbes

    Borrell Associates predicted in 2016 that by the year 2018 businesses in the United States would spend an estimated $72 billion in search engine optimization ...


    The 12 Areas of SEO Knowledge You Must Master to be Successful  Search Engine Journal

    The role of an SEO requires mastery of certain skills and knowledge. Here's what SEOs need to master for career advancement and campaign success.


    The importance of understanding intent for SEO  Search Engine Land

    Search is an exciting, ever-changing channel. Algorithm updates from Google, innovations in the way we search (mobile, voice search, etc.), and evolving user ...


    12 SEO Goals for 2019: Ideas That Will Inspire You  Search Engine Journal

    It's time to set your SEO goals for 2019. Need some inspiration? Read this roundup of New Year's goals from the SEO community.


    Why Prioritization Is Critical to SEO Success  Search Engine Journal

    Here's why prioritizing on-site and technical optimization, *content* creation and repurposing, and link building will set your SEO campaign up for success.


    The Vicious Circle Of SEO (And How To Beat It)  Forbes

    What's the secret to overtaking older *content* that already has a deep reservoir of backlinks? How can we break out of the vicious circle of SEO?


    An SEO’s Letter to Santa: All I Want for Christmas This Year  Search Engine Journal

    Dear Santa,. I've been a good boy this year. I haven't cloaked one page or bought one link. I have followed Google and Bing's terms of *service* the best I can.


    6 Reasons Why SEO Might Not Be Right For Your Business  Forbes

    Contrary to popular belief, SEO is not something every business needs, especially small businesses with modest marketing budgets. Here's how to determine ...


    5 SEO Trends to Help Marketing Leaders Prepare for 2019  Forbes

    As the year comes to a close, marketers have begun to wrap up their current campaigns and set their sights on the new year. And if 2018 has shown us anything, ...


    How to Build and Protect Your Business' Reputation  Promotion World

    The business world is full of challenges. In order to surpass them, a company needs to have certain measures and strategies in place that will help.


    A Small Business Owner’s Guide to SEO  Search Engine Journal

    Are you a small business owner? Then make sure you know and understand these 5 SEO principles and how they impact search and your SEO strategies.


    Long Island SEO Company, fishbat, Shares 4 Tips For Promoting Holidays on Social Media to Stand Apart from the Crowd  PRNewswire

    NEW YORK, Feb. 13, 2019 /PRNewswire/ -- As part of their continuing effort to teach companies how to make the most of their social media marketing, Long ...


    SEO: Converting Keywords to Link Authority  Practical Ecommerce

    Link authority is one of the most critical influencers of how a site ranks. How do keywords increase link authority? They indicate the *content* you need to create to ...


    SEO Year In Review: 2018 saw Google updates and a focus on mobile  Search Engine Land

    So, 2018 was an exciting year in SEO, with a number of large Google search algorithm updates, big changes within Google's management team, mobile first ...


    Three Simple Steps To Seasonal SEO Success  Forbes

    Seasonal SEO should work hand-in-hand with your long-term strategy.


    5 Bad SEO Content Tactics You Should Have Abandoned Already  Search Engine Journal

    Follow these tips to rank higher in the search results and avoid getting left behind with yesterday's outdated SEO *content* trends.


    Why following SEO trends guarantees SEO budget waste.  Search Engine Land

    Search engine optimization (SEO) can have a strong impact on a business, driving revenue and profits. Other times, it's frustrating and fruitless and feels like ...


  • home | site map
    © 2006