![]() | |
![]() | |
![]() |
SEO Information |
|
![]() |
Keyword Research And Overture
Many of us who build websites get in the habit of using the Overture "Keyword Suggestion Tool" to do keyword research. It's convenient, and one of the few remaining such tools that is free. Be careful, though, because there are four problems you may run into with it. 1. Singular and plural forms are lumped together. I once optimized a site for "mountain hiking" based on the search traffic indicated by Overture. I later discovered that over half of that traffic was actually for "mountains hiking." Unfortunately, the search engines don't lump singulars and plurals, so those searchers didn't find their way to my site. 2. Alphabetizing. I hesitate to mention this, because it only seems to happen occasionally, but that makes it worse. Sometimes Overture alphabetizes search phrases. If you see "bag lightweight sleeping," you might guess that the searches are actually for "lightweight sleeping bag," but what about "hiking mountains?" That could reasonably be searched for both ways. Look down the list to see if other phrases are obviously alphabetized. 3. Misspellings are not always seperated. I searched "perseverence," on Overture's research tool, an honest spelling error on my part, and saw good demand. I almost optimized a page for it before taking a second look and seeing that the results shown were for "perseverance." You can be certain that searches are being done both ways, but how many each way? 4. Inflated figures. Overture often shows more monthly searches for a keyword than other research tools show for ALL search engines. Who is in error? Hard to say for sure, but given Overtures other imperfections... Overture Keyword Suggestion Tool is a fast way to learn if there is some demand for a keyword, and it's still free. For serious keyword research, though, it's best to look to other tools. Steve Gillman writes on many money-related topics. To learn more, and to subscribe for FREE to "Web Site Optimization Secrets," go to: http://www.TheMoneyMakerSite.com
MORE RESOURCES:
Content consolidation among winning SEO strategies, award winners say Search Engine Land How to Do a Content Gap Analysis for SEO Search Engine Journal Video: Dawn Beobide on the importance of training your developers on SEO Search Engine Land LAUNCH - Mastering SEO For Your Design Business Business of Home How SEO works and how to use it to rank higher in search results - Business Insider Business Insider International SEO for 2021 & Beyond: 9-Point Checklist for Success Search Engine Journal 17 SEO & Digital Marketing Expert Tips from SEJ eSummit 2021 Search Engine Journal All SEJ eSummit Presentations Are Now Online: Binge on SEO, PPC, Content & More Search Engine Journal Vlog #104: Dawn Beobide On Educating Your Developers On SEO (Part One) Search Engine Roundtable These Common SEO Mistakes Can Torpedo Your Rankings Builder Magazine Get Started on your Law Firm SEO Action Plan The National Law Review How to Build SEO Into a Product Search Engine Journal SEJ eSummit Is TODAY: Accelerate Your SEO & Marketing for 2021 Search Engine Journal Learn How to Take Your Enterprise SEO to a New Level at eSummit Search Engine Journal Top 5 SEO Examples For Manufacturers ThomasNet News How to Hire an Enterprise SEO Expert for Your Marketing Team Search Engine Journal SEO year in review 2020: COVID forces platforms to adapt their local and e-commerce offerings, and more Search Engine Land Healthcare SEO Fundamentals to Grow Your Medical Practice Search Engine Journal A Quick Guide to SEO for Non-Profits [Infographic] Social Media Today Tips to hire an SEO agency - - VENTS Magazine VENTS Magazine SEO Agencies and Professionals can Accurately Study their Digital Performance with a Keyword Rank Checker Seekers Time No-Click Searches Require a New Way to Measure SEO Results Search Engine Journal WordPress All in One SEO Auto Updates Cause Backlash Search Engine Journal 87 Top eCommerce SEO Tips - Business 2 Community Business 2 Community Enterprise SEO in 2021: The Importance of Insights & Value of Action Search Engine Journal Meet Rahul Dakare, the SEO expert making a fortune Hindustan Times Award-winning tips from the 2020 Search Engine Land SEM and SEO agencies of the year Search Engine Land Skyrocket Your Brand’s Digital Media Presence With Umer Anees the SEO Expert From Pakistan Yahoo India News How to Improve Your SEO Ranking (4 Must-See Tips!) Business 2 Community Dealing With "This Is The Way Our Old SEO Did It" Search Engine Roundtable Stellar SEO Creates a New Division Providing Law Firm SEO Services - Press Release - Digital Journal SEO Poll: SEO Content Priorities Search Engine Roundtable How your business can benefit from SEO Business MattersBusiness Matters Image: 7 SEO Digital Marketing Trends for 2021 Business 2 Community Miami SEO Agency Tips On Google Maps Marketing Programming Insider International SEO Roundup - what are the differences between countries when developing their SEO? MintTwist Blog Enough With The B.S. Resolutions: In 2021 We Optimize Them Search Engine Journal Kelowna SEO Service Agency Points Out Statistics Proving Importance of Digital Marketing and SEO in a Pandemic-Driven World - Press Release Digital Journal Infidigit bags SEO mandate for cure.fit ETBrandEquity.com Gozoop wins integrated media, SEO mandate for EuroSchool group ETBrandEquity.com No need to search far for tips on SEO Worcester News True Beauty ending: Will Seo Jun break up with Ju Gyeong? Read current speculations - Republic World SEO Software Market Analysis by Region Analysis and Business Development, By 20 Business-newsupdate.com 3 PR and marketing trends to watch in 2021 AZ Big Media Google Reportedly Blocking Australian News From Search Search Engine Journal SEO Software Market Set to Register healthy CAGR During Forecast (2021-2025) – NeighborWebSJ NeighborWebSJ Google on Improving Core Web Vitals Score by Blocking Countries Search Engine Journal 5 cute moments from True Beauty: Seo Jun, Lee Su Ho, Ju Gyeong’s love triangle and more Republic World How to Optimize Your Website for Local Search in 2021 Business 2 Community Junior SEO Analyst job, Cape Town Bizcommunity.com Google Uses Faster Storage For High Demand Pages Search Engine Journal How to Learn SEO: A U.S. News Guide U.S. News & World Report What Do the Successful SEO Strategies Have in Common? Pulse Headlines SEO 101: Get Your SEO Guide for Beginners [EBOOK] Search Engine Journal 3 Things You Must Know About SEO in 2021 Search Engine Journal RIP antiquated SEO: Google’s guidelines stress quality content Digital Commerce 360 YouTube SEO for Beginners: 10 Best Practices to Get You Started Search Engine Journal 10 Reasons Why SEO Doesn't Work Search Engine Journal 3 Steps to Better Content: Power up Your SEO with Audience Understanding Search Engine Journal The 10 Commandments Of SEO Forbes How to Turn SEO Into a Measurable Revenue Generator Search Engine Journal |
![]() |
![]() |
![]() |
RELATED ARTICLES
SEO #1: Choosing THE Keywords to Optimize for This is the first lesson out of 6 that teaches you the most important elements of search engine optimization. You should read one of these 6 courses EVERY day so that you can have enough time to "digest" all the information and put them to the test. SEO Deadly Sins - Mistakes That Hurt Web Page Ranking The following are a list of mistakes can ensure that your site maintains a low ranking with the search engines. Avoid at all costs. Recommended Tools When You Put On The SEO Cap For Your Web Site The name of the game is search engine optimization and there are 20 winners and a million losers. It is a massive game that is conducted each and every minute by the top search engines. DIY SEO - Part 2 Tags n Things Part 2 Tips 4 tagsMeta tags are the descriptive tags used by website designers to explain to the search engines exactly what your website is all about. They look like this,title Put title of your page here, include important keywords /titlemeta name="Description" content="Put a short keyword rich description of your site here" /meta name="Keywords" content="Put your keywords in here" /meta name="AUTHOR" content="Your name or company name here" /meta name="COPYRIGHT" content=" Your name or company name here " /meta name="DISTRIBUTION" content="Global" /meta name="RATING" content="General" /meta name="robots" content="index, follow" /meta name="revisit-after" content="1 Week" /meta http-equiv="Content-Type" content="text/html; charset=iso-8859-1" /Note: the opening and closing brackets have been missed off to make this article compatable for publication. The Matrix Help For Keyphrase Analysis Keyword analysis is a major part of search engine marketing. Choose the right key phrase,check the market and calculate the ROI in terms of time and money. Whats Link Popularity? Link popularity is just one of the ways you can try to promote your website with the intention of getting to the top of the search engines.Obviously in this day and age it's just about impossible to get to the top of the search engines if you have a new website from a standing start. Ten Steps To A Well Optimized Website - Step Seven - Website Submissions Welcome to part seven in this ten-part search engine positioning series. Last week we discussed the importance of human testing. Release from Google Sandbox Only to Search the Playground The Google Sandbox Effect has been discussed at length in our case study of a new website first crawled in May by Googlebot. We can now further the case study with indexing comparisons and discuss interesting Googlebot crawler behavior after release, at the 75 day mark, of the study website from that very confining Sandbox. Basic Search Engine Promotion I can't tell you how many times people have asked me, "How to do I get my site to come up in the top ten of the search engines so I can get hits and sell my product?"What they really want to know is, "How can I get people to show up to my website without spending any money on advertising my site!"People usually don't like my answer because accomplishing a "top ten ranking" on any search engine always requires careful thought along with a significant amount of work.Three types of "Search engines" abound on the Internet. Internet Directory Submission Tips Internet Directories and their ImportanceThere are two very pertinent reason why we submit to directories, first, to get more targeted traffic to your site and secondly, to build link popularity in hopes of a better page rank. Acquiring links from other websites may obtain the same results, providing they are qualified links meaning the website you want to exchange links with pertains to your business. 13 Tips For Good Search Engine Placements When used properly in combination with other basic search engine tactics, these tips can help to dramatically improve your placement with the search engines and increase the traffic to your web site.1. Copywriters: Make Friends with Search Engine Optimization I don't know about you, but I felt a lot of internal resistance when it was first suggested to me that I write 'for' the search engines. Years of training and habit, and a lot of pride, turned me against the idea of adjusting or changing my copy to suit 'spiders'. King + Queen = Royal Success Ever wonder how or why your competitor gets better search engine rankings than you do? Does he know something you don't? Well, maybe he actually does?And that's where I come in. I'm here to unveil the secret tricks of the trade that may be giving your competitor that much-needed edge in search engine rankings and to show you how you can reclaim your position without skipping a beat. Search Engine Optimisation - Getting Targeted Traffic Getting SEO right is an art and it's based on theory and best practice. The search engines don't publish their algorithms so getting it right is like finding the exact formula for Coca Cola. Keywords, Choose Them Wisely By now you have likely heard that keywords and keyword phrases, are extremely important in having search engines display your website. So how do you choose them? Guess? Ask a friend? Check successful competitors sites? There is a better way!First let's digress. Reciprocal Links to Boost Link Popularity ? Link popularity means the number of incoming links pointing to your website. This is one of the criterical factor that rank the search results. How Web Design Can Affect Search Engine Rankings Uniquely built web sites can create unique issues when being promoted on the search engines. From a basic 3 page brochure site to a corporate site with hundreds of dynamically generated pages, every web site needs to have certain design aspects in order to achieve the full effects of an SEO campaign. Google Website and Web Page Indexing for Dummies You may have heard how important it is to have your website optimized for search engines, especially Google, which is currently the most popular worldwide. The reason for this is so your website will be ranked high in the search engines and people will see your site first, click on it, and increase your traffic and ultimately your sales. Seek Engines: What If Seek Had Bumped Out Search? In the early days of the World Wide Web, when things were just getting started many geek speak terms were jockeying for position to be the standards for years to come. I used to drive by a California-based company every day that had named itself YKK and think, "What a pity. Search Engine Tips & Techniques As you are building your site or getting your site built, you need to do as much as you can to ensure higher rankings in the search engines. There are a variety of little tips and techniques you can use to do this. ![]() |
home | site map |
© 2006 |