eMarketing Sabotage - Top 10 Steps To Kill Your Search Engine Marketing Practices
We at America Web Works find ourselves amazed at the amount of effort people spend trying to fool or manipulate their positioning in search engines. People seem to focus on the shortcuts to success and NOT on their Web site or the true value their content provides to their prospects.
In the spirit of educating marketers about best practices, we present this list of ten things you can do to sabotage your search engine marketing project in a "New York" second.
1. Invisible (Ghost) Text
You have kept a good secret! Your visitors might not have noticed, but all search engine crawlers have been trained to be on the lookout for this obvious technique, last fashionable circa 1997. The search engines may very well purge all your pages from their index due to deceptive practices.
And, if you are feeling really frisky, you can make this technique even more effective if the invisible text has absolutely nothing to do with the content of the page it sits within.
2. Frames Usage
Search engines are not "frame-friendly". Once they encounter a pesky frame, they either stop flat in their tracks because the frame doesn't give them anywhere else to go, or they locate the pages beyond the frames and point people to that locale - which won't have the frames included with it.
There's truly no need to use frames and make attempt to justify it by believing it will improve the prospect's experience.
If your prospects can't uncover your site or they find slices and slivers of you, how much then have you actually assisted them?
3. Why Be Fresh And Original?
Why try to be unique, it's just too hard anyway? It sounds foolish, but it occurs quite often. If you find something of real interest on another site, just burning a copy and slapping your links on the top does not make you a unique force on the Net. And how many actual shopping sites selling the exact same discounted products are enough for the average Web? In my book, the more sites you mirror, the least effective you will become.
4. Chubby Web Pages (Obesity Kills)
Sites with lots of graphics, animation, Flash and music do pose many disruptive elements with the search engines. Not only can it confuse your prospects, who are looking for obvious information and links, the search engines may not feel you are very relevant because they cannot be sure what to make of your Web site.
If you have a site made up of nothing but heavy graphics and multimedia, not only will you give the search engines zero to index, you may also aggravate any prospect running with a slower connection speed. In nothing else, at the least, use ALT-tags to explain images for text browsers, the hearing impaired and search engines.
5. Redirects, Redirects, And More Redirects
You may be using "redirects" within your Web pages to track clicks for advertising and also to pull together information about your site visitors. Your Web pages may be indexed, but you may not rank well at all. The search engines may not be able to see the correlation that exist between your Web pages because the redirect code often blocks their path, unlike direct text linkage.
6. Lengthy URL's
Dynamic (ever-changing) e-commerce and shopping Web sites that use parameters and their session ID's often manifest these difficult URL's nicely.
If your Web site has lengthy URL's sprinkled with question marks, percentage signs, Session ID's, and at least three parameters, you're degrading your hopes for search engine superiority.
Lengthy URL's do not look very attractive to individuals searching and the site URL's contain calls to various databases.
Leading the way for the search crawler directly into your database may quite possibly be a sure-fire way to send them spidering elsewhere.
7. Forgotten about your No Index Tag and Robots.txt?
Have you created a plan to keep all those nasty search bots out? Do you have a robots.txt file living on the root of your site? Does this file contain the following:
User-agent: *disallow /
Or does your Web property have a Meta-tag:
Be extra nice to your Webmaster. He or she may depart from your company in the future and leave this little monster behind for you to find at the end of a needlessly expensive investigation into why the search engines will not make nice with your Web site.
If you are using the special robots protocol, you will not want to forget to remove them altogether if you are going live from a beta testing process.
8. Doorway Pages
Doorway pages (also know as jump pages and bridge pages) and anything that is created specifically for a search engine and does not contain more than valuable content or products for your prospect, is not an effective search marketing tool.
If you're not providing true content, the search engines will discover this and may penalize your entire online site. If you've jammed yourself into this hole, you'll probably need to return back to start with a new domain name.
9. Identical Meta-Tags And Titles
You worried over every single unique page of the Web property while developing it, but you didn't spend a lot of concern that each page should be tagged (or classified) that way.
Imagine walking into your public library where every single book had the exact same title. What better way to tell a search bot to "take a hike" than showing them that all of your content is exactly the same. You will most likely see fewer of your Web pages indexed and much less traffic than you might otherwise.
Here's a quick checklist to consider for your Meta-Tags and Titles:
* Do they deliver a "call to action"?
* Do they use relevant keywords and phrases?
* Is your "Title" less than 80 characters?
* Do they accurately describe what the page is about?
* Are these consistent with the page?
Free Meta-Tag Builder:
(Be sure to bookmark that link!)
10. Linking Networks
Did you find a service that's offering to link thousands of other Web sites to you today? Taking part in these programs may effectively indicate to the search engines that you really do not want their valuable traffic. The quality of these link pages as well as their overall content "value" to a human visitor is very low.
Most search engines do come together in agreement and can severely penalize accordingly. Sites that get marked as link spammers, may be briskly informed that they should find a new domain name and begin all over again.
I advise you to take these lessons in "eMarketing Sabotage" for what they are, guidelines to help you operate your good e-business practice free and clear of the many pitfalls and mistakes of other marketers and improve on your own level of success in conjunction with search engines strategies.
Soon, with a sound plan, a bit of smart work and a solid attention-to-detail approach, your Web pages may rank highest among today's top search engine results.
About Tony Marino, Ph.D., Marketing
Dr. Tony Marino is not only the CEO of America Web Works, he is also the Founder of the http://www.AudioVideoStreams.com, the International ePublisher's Association, Christian Times eBusiness Newsletter and the author of the ePublishing Master's Course at: http://www.ePublisherUniversity.com.
He has also worked with the likes of Ted Nicholas, Gary Halbert, Armand Morin, Yanik Silver, Dale Calvert and Jay Abraham, Mark Victor Hansen just to name a few. His offices are location in Portland and Los Angeles and he'd love to hear from you anytime!
Mastering In-House SEO: Your Must-Read Book for 2020 Search Engine Journal
20 Things I Learned From 20 Years of Working in the SEO Industry Search Engine Journal
SEO: How to Target High-demand Keywords (or Not) Practical Ecommerce
Colorado SEO Pros TechRadar
SEO and Google Ads aren’t just web magic. Businesses need to know them. This training can make them all clear - The Next Web
SEO and Google Ads aren’t just web magic. Businesses need to know them. This training can make them all clear The Next Web
A Checklist of Great SEO Tools for 2020 [Infographic] Social Media Today
Breaking Silos: How to Enable SEO Across Your Organization Search Engine Journal
8 Silly But Harmful SEO Mistakes Even Professionals Make Search Engine Journal
How to Plan Your Enterprise SEO Strategy Search Engine Journal
Crawl Budget: Everything You Need to Know for SEO Search Engine Journal
Flightpath SEO services TechRadar
Mayple SEO services TechRadar
How Often Should You Perform Technical Website Crawls for SEO? Search Engine Journal
Google SEO Mythbusting: Is More Content Better? Search Engine Journal
Why Do SEO Forecasting Models Keep Failing Us? Search Engine Journal
Holiday shopping SEO: Last-minute tips and techniques for e-commerce sites Search Engine Land
How to Work with an ‘SEO Guru’ Who Isn’t a Team Player Search Engine Journal
7 Common Questions About SEO and Content Business 2 Community
Replay: The SEO gender gap and how to close it Search Engine Land
BrightEdge Takes SEO into New Digital Era with Market Insights & Intelligent Log Analyzer - MarTech Series
BrightEdge Takes SEO into New Digital Era with Market Insights & Intelligent Log Analyzer MarTech Series
Karbo Communications Announces Advanced Social Media and SEO Offerings and Presence in Washington D.C. - MarTech Series
Karbo Communications Announces Advanced Social Media and SEO Offerings and Presence in Washington D.C. MarTech Series
Digital Uncut TechRadar UK
What Are the Most Important SEO Metrics to Track? Business 2 Community
Voice SEO: Different tactics required for Google Assistant, Siri and Alexa Search Engine Land
SEO Services Market to See Huge Growth by 2025 | SEO.com, Page traffic, Ignite visibility, Straight north - The Daily Chronicle
SEO Services Market to See Huge Growth by 2025 | SEO.com, Page traffic, Ignite visibility, Straight north The Daily Chronicle
Top CMS Features You Absolutely Need to Know DC Velocity
Creating an Effective SEO Content Marketing Strategy Business 2 Community
Networking Bizz TechRadar
Infographic: 3 Data Science Methods for SEO insideBIGDATA
Top SEO Trends For 2020 | Scoop News Scoop.co.nz
Vlog #87: Drew Madore on Black Hat SEO In 2020 & How Black Hat Has Changed - Search Engine Roundtable
Vlog #87: Drew Madore on Black Hat SEO In 2020 & How Black Hat Has Changed Search Engine Roundtable
How to (re)build an SEO agency today – Part 3: Changing business models Search Engine Land
SEO Service Provider Services Market Outlook, Development Factors, Latest Opportunities and Forecast 2025 | OpenMoves, WebiMax, Boostability, Digital Marketing Agency - The Daily Chronicle
SEO Service Provider Services Market Outlook, Development Factors, Latest Opportunities and Forecast 2025 | OpenMoves, WebiMax, Boostability, Digital Marketing Agency The Daily Chronicle
Blue Array, Author at Search Engine Journal Search Engine Journal
Best Brand Awards 2020: BTS bags Male Idol of the Year; Seo Ye Ji, Kang Daniel, IU & Hospital Playlist win big - PINKVILLA
Best Brand Awards 2020: BTS bags Male Idol of the Year; Seo Ye Ji, Kang Daniel, IU & Hospital Playlist win big PINKVILLA
Former prosecutor at center of #MeToo scandal acquitted in retrial of power abuse case - Korea Times
Daily Markets - Seo 27, 2020 - Mr. Deepak Jasani, Head of Retail Research, HDFC Securities - Equity Bulls
Daily Markets - Seo 27, 2020 - Mr. Deepak Jasani, Head of Retail Research, HDFC Securities Equity Bulls
SEJ eSummit Is Back! 5 Stages, 30+ Speakers & Workshops Search Engine Journal
Seo Hyun Jin Gives Park Bo Gum Heartwarming Advice In Her Cameo Appearance On “Record Of Youth” - soompi
Seo Hyun Jin Gives Park Bo Gum Heartwarming Advice In Her Cameo Appearance On “Record Of Youth” soompi
SEO Software Market Statistics and Research Analysis Detailed in Latest Research Report 2020-2026 - The Daily Chronicle
SEO Software Market Statistics and Research Analysis Detailed in Latest Research Report 2020-2026 The Daily Chronicle
Global Impact of Covid-19 on Search Engine Optimisation (SEO) Software Market to Record Significant Revenue Growth During the Forecast Period 2020–2025 | WordStream, Moz, SEO Book, LinkResearchTools, etc - The Market Records
Global Impact of Covid-19 on Search Engine Optimisation (SEO) Software Market to Record Significant Revenue Growth During the Forecast Period 2020–2025 | WordStream, Moz, SEO Book, LinkResearchTools, etc The Market Records
Search Engine Optimization (SEO) Software Market 2020 Share, Forecast 2026 and Top Players Analysis- Website Rocket, SE Ranking, WordStream, Linkody, Moz Pro, AgencyAnalytics, Search Engine Optimization (SEO) Software Market 2020 Share, Forecast 2026 and Top Players Analysis-ing 360 - The Daily Chronicle
Search Engine Optimization (SEO) Software Market 2020 Share, Forecast 2026 and Top Players Analysis- Website Rocket, SE Ranking, WordStream, Linkody, Moz Pro, AgencyAnalytics, Search Engine Optimization (SEO) Software Market 2020 Share, Forecast 2026 and Top Players Analysis-ing 360 The Daily Chronicle
Covid-19 Impact on Global SEO Testing Service Market (2020-2026) | Potential growth, attractive valuation make it is a long-term investment | Top Players: 99 Percentage, SEO Tester Online, Click Information System, 1&1 IONOS, SEO SiteCheckup, etc. | InForGrowth - The Daily Chronicle
Covid-19 Impact on Global SEO Testing Service Market (2020-2026) | Potential growth, attractive valuation make it is a long-term investment | Top Players: 99 Percentage, SEO Tester Online, Click Information System, 1&1 IONOS, SEO SiteCheckup, etc. | InForGrowth The Daily Chronicle
LINK2CITY, A Miami SEO Agency, Mentioned Amongst Industry Leaders in 2020-2027 Research Forecast - EIN News
LINK2CITY, A Miami SEO Agency, Mentioned Amongst Industry Leaders in 2020-2027 Research Forecast EIN News
SEO horror stories: Here’s what not to do Search Engine Land
ClickThrough Welcomes Zoe Clulow To ClickThrough's SEO Team Internet Marketing News
SEO: Back To Basics Forbes
SEO Service Provider Services Industry|OpenMoves, Straight North, Digital Marketing Agency, WebiMax - Crypto Daily
SEO Service Provider Services Industry|OpenMoves, Straight North, Digital Marketing Agency, WebiMax Crypto Daily
SEO #1 – Rank Images in Google search results The News Pocket
Best SEO Practices for Bing – and Why You Should Learn Them Business 2 Community
IMPORTANT ELEMENTS OF TECHNICAL SEO AUDIT BusinessMole
SEO Copywriter job, Cape Town, Bellville Bizcommunity.com
In uncertain times, jump start your SEO TechCrunch
SEO Software Market Outlook 2020 (COVID 19 Impact Analysis)| Development Trends, Market Demands, Industry Analysis & Forecast by 2026 - The Daily Chronicle
SEO Software Market Outlook 2020 (COVID 19 Impact Analysis)| Development Trends, Market Demands, Industry Analysis & Forecast by 2026 The Daily Chronicle
SEO Software Market Growth and Development by: BrightEdge, onductor, Linkdex, SpyFu, Yext, WordStream - The Daily Chronicle
SEO Software Market Growth and Development by: BrightEdge, onductor, Linkdex, SpyFu, Yext, WordStream The Daily Chronicle
You're Likely Missing Out on Google Traffic. Boost Your SEO with This Budget-Friendly Tool. - Entrepreneur
You're Likely Missing Out on Google Traffic. Boost Your SEO with This Budget-Friendly Tool. Entrepreneur
“Flower Of Evil” Star Seo Hyun Woo Reveals Why He Was Impressed By Lee Joon Gi During Filming - soompi
“Flower Of Evil” Star Seo Hyun Woo Reveals Why He Was Impressed By Lee Joon Gi During Filming soompi
This Is What Makes SEO Important For Every Business Entrepreneur
Secrets That Make SEO Work Best 04/13/2020 MediaPost Communications
SEO in 2020: What Basics You Need to Know to Be Successful Search Engine Journal
The 10 Commandments Of SEO Forbes
Cloudflare Announces Free Web Analytics Search Engine Journal
PHOTOS: Park Seo Joon makes our hearts flutter while his fellow Wooga Squad pals Peakboy, Choi Woo Shik unite - PINKVILLA
PHOTOS: Park Seo Joon makes our hearts flutter while his fellow Wooga Squad pals Peakboy, Choi Woo Shik unite PINKVILLA
SEO Software Market 2020: Potential growth, attractive valuation make it is a long-term investment | Know the COVID19 Impact | Top Players: BrightEdge, Conductor, Linkdex, SpyFu, Yext, etc. | InForGrowth - Crypto Daily
SEO Software Market 2020: Potential growth, attractive valuation make it is a long-term investment | Know the COVID19 Impact | Top Players: BrightEdge, Conductor, Linkdex, SpyFu, Yext, etc. | InForGrowth Crypto Daily
Design: Making SEO Look Good Forbes
SEO tips to improve your online presence Standard-Times
What SEO means for your small business The Business Journals
You Don't Have to Code to Be Great at SEO Search Engine Journal
10 SEO Tips to Implement in 2020 SmarterCX
SEO Strategy Guide: Beat Your Competition in 2020 Search Engine Journal
'Stranger 2' aka 'Forest of Secrets' Episodes 13 and 14: Seo Dong-jae is found by Shi-mok and Yeo-jin - MEAWW
'Stranger 2' aka 'Forest of Secrets' Episodes 13 and 14: Seo Dong-jae is found by Shi-mok and Yeo-jin MEAWW
Professional SEO: Hand Off to Bob or Outsource the Job
We are often asked if professional SEO (search engine optimization) can be done effectively utilizing in-house talent. Despite our obvious self-interests on the subject, our answer is always a qualified "yes"- you can achieve professional SEO results using existing talent.
Your Website Title Could Be Costing You Money
Nothing could be simpler than the title you give to your web pages right? Unfortunately, the vast majority of the websites I visit these days have absolutely terrible titles that hurt their online business. The title of your website is a very important part of getting good rankings on most of the major search engines.
SEO #6: How TO GET Banned by Google!
Yesterday you should have read the fifth course out of 6 courses that will help you get a TOP rank in the search engines and get EXPLOSIVE LASER TARGETED TRAFFIC for Free. Today we move on to course #6 and study how to get banned by google! Please read today's course very carefully and take some time to test what I'm about to tell you on your own webpage.
Its The Same Deal For Both Search Engines And Real Estate
It's all about location, location, location!In the past..
The Mystery of the Magical Keyword Density Formula
Keyword density. When it comes to SEO copywriting, this has to be one of the most talked about subjects.
What is the Google Dance?
As with any good web developer, the ability to time the changes Google will update your website and refresh the content for better SEO (Search Engine Optimization) is in your favor. Welcome to the world of "Google Dance".
What are My Chances to Get the First Place in Search Engine Listings?
You must have heard the stories how people became rich and famous with their websites. How could they achieve this? Their websites took a first position in search engine listings targeting popular keywords.
Search Engine Optimization :: The Basics and Why Websites Need It
We all know that the most targeted traffic we can get for our websites is from search engines. If you have a little patience and time to set websites the right way you can have a great source of excellent traffic and, best of all, you get it for free.
Beating the New Google AdWord Rules with Blogs and RSS
When Google Adwords first came on scene, it was not immediately apparent to most people how to utilize the system to create wealth, until John Carpenter popularised it with his Google Cash system, a book he wrote some time back.Since then, Google Adwords has become one of the main traffic generation tools for most affiliates.
Get More Cosmetic Surgery Patients From The Web
It's no surprise that dominant cosmetic surgery practices also have a dominant web site and presence. More than ever, cosmetic surgery patients utilize the Internet to help select a credible surgeon.
SEO #1: Choosing THE Keywords to Optimize for
This is the first lesson out of 6 that teaches you the most important elements of search engine optimization. You should read one of these 6 courses EVERY day so that you can have enough time to "digest" all the information and put them to the test.
Onpage Optimization: Essential for Effective Offpage Optimization
Onpage optimization is the process by which various elements on an individual web page are structured so that the web page can be found by the search engines for specific keyword(s) or keyword phrases.Onpage optimization will not guarantee any top rating within a search engine, only offpage optimization can offer that guarantee.
SEO and Directories
If you are a webmaster, then you've probably submitted your website to several directories, you may even run one yourself. There are thousands and thousands of directories out there on the net and they all have their advantages and disadvantages.
How To Conceal Your Website's "Fingerprint" From The Search Engines
The internet marketing industry is now flooded with various page and portal generators.In the good old days the gateway page generators did very well, earning a lot of money for many people.
Google, Yahoo!, Pandoras Box And The Lottery
In the fall of 1990, the musical group Snap had a monster number one hit record called, "I've Got The Power."Nowadays, a search engine and a directory (AKA) Google and Yahoo!--number one and number two respectively, have "the power," and we handed it to them on a silver platter.
Simple Way to Get High Pagerank
Everyone knows that if your website has a high Google Pagerank, you have all chances to reach good search engine positions, to get serious partners, or simply get more money selling text links.But how to get a high Pagerank? (Let's clarify: saying 'high Pagerank', we mean at least PR6)Of course there are many different ways.
The Myth of Rankings - Beyond Search Engine Optimization
What follows is a condensed version of a conversation that happens all too frequently when I am approached by a prospect interested in search engine optimization (SEO):Prospect: We need our website optimized, because we aren't showing up for any searches. Me: What searches have you tried? Prospect: We don't show up for ANYTHING.
Site Maps: Let Search Engines Find Your Pages
With 40 million websites in existence, and more than 3 billion web pages indexed by Google at the time of this writing (July 2003), it's no wonder that more and more people are relying on search engines to find their way through the unruly world that the web has become.Nowadays, it is crucial to get your pages indexed by the most important search engines.
Dont Get Banned by Google
There are many Black Hat techniques that people use to try and influence Googles ranking of their sites, the simple thing to remember is that THEY DO NOT help your rankings, are simply a waste of your time and sooner or later will lead to a Google ban for your site. Sure there are sites that use these techniques and are getting away with it but they will eventually get penalised as Google always manages to find them eventually.
PPC v Natural Search - A Cost Comparison Case Study
The attraction of Pay Per Click (PPC) online advertising is undeniable. Each click costs virtually nothing, you only pay for the clicks you get, and you set your own daily budget so you know exactly how much you're going to spend.
|home | site map|