Top 2 Ways To Get Higher Rankings in Major Search Engines
Top 10 search engine rankings. Everybody wants it but a few achieve it. Search engines have always been an important source of traffic for many marketers. Achieving high search engine rankings should be one of your goals because it can be profitable in the long run.
But what is it that prevent some people from obtaining their coveted rankings?
It's true that some years ago, getting high rankings was very easy. You could just set up a site, heavily optimize it on the page itself and bam, you can appear in the top listings quickly and easily.
Nowadays, this has totally changed. It is becoming more and more difficult to secure and even maintain good rankings on the major search engine result pages(SERPs) like Google and Yahoo. Some of the reasons are:
There is more and more competition. More and more websites are popping out everyday and everyone is trying to promote their websites, hence increasing pages and websites in the SERPs. An example, Google has more than 8 billion pages now in its index.
(2) Search Engine Algorithm Change
With the search engine algorithm changing, it can become more complex to figure out how to get top rankings or maintain your existing ones.
(3) Search Engines Are More Severe
Doing any foolish mistake with your site can be costly. You should be careful what you are doing when promoting your site. For eg, you can have hidden text or links on your site without you knowing and you can be penalized.
If it's not a mistake, you could be linking to websites that aren't good anymore, hence devaluing your site.
What should you do? Well, you can't do anything about competition neither algorithm change but you need to monitor who you link to and ensure that your site is clean everytime. And above all, links on as many similar and related sites are still highly valuable to get top rankings and you should constantly get them regularly because that's the core building block of good placement in the SERPs no matter what and to outrank your competition, that's what you should do. And you can be sure that good quality links will still be important in every algorithm change.
Here are top 2 ways to get links to your site and higher rankings in major search engines:
(1) Reciprocal Links
It's being said that reciprocal links are decreasing in value but still though, they are worth getting. If you are exchanging links with sites which are of similar or related topics, it can do you more good than harm. So don't stop getting these type of links. A link is a link and it will benefit you in many ways you can imagine. A link will not only help you in better search engine placement but you will get traffic from that link alone.
I know that because I get lots of traffic from my link partners alone. If you can get one on the homepage, it's even better. So don't underestimate reciprocal linking. They still work. Many sites with high search engine positioning have reciprocal links to them, so they are still of great value. The web is simply a network of websites linking to each other in a way. Links are what form the internet.
(2) One-way Links
On the other hand, one-way links are best because they are independent votes. Other websites link to you without linking back. Well these type of links are harder to get.
Some good ways to get them are:
(i) Build a useful site and allow others to link to you freely by providing them with the necessary materials like text links or banners. Text links are better because you can include your targeted keywords in them. Some people will even link to you just because your site has good content and will find a way to link to you usually just by taking your homepage title. I've seen that.
(ii) Buy some text advertising on other quality related sites. This will give you traffic and automatically benefit you in your rankings.
(iii) Write articles of interest to your audience and submit them to other websites which accept articles. In your author bylines, you have a link to your site. Well this will certainly help your traffic, link popularity and rankings. But to boost your rankings better, check out section (iv) which reveals how use the article marketing strategy to get one-way inbound links with your targeted keyword in your anchor text.
(iv) Create a section on your site allowing others to re-publish your articles. Provide them with the exact html code so that they can just copy and paste that code on their sites easily. Don't forget to mention that the article and author bio should not be modified in any way if it's used. Hence by facilitating their tasks, you can be sure to get your articles distributed on the web much more faster.
In your author bylines, be sure to put an anchor text with your targeted keyword in the link to your site. This is how an author bylines can be extremely beneficial for your rankings. This is not just a url but a keyword targeted url. Imagine your reprint article page gets decent traffic, you increase your chances to get some people interested to re-publish your work on the net. With time, you will boost your link popularity and get higher rankings.
Well you work hard to produce quality content and it can pay itself many times over. One article can be published on hundreds of websites and if your url is automatically coded with an anchor text containing your targeted keyword, you will have 100 one-way keyword-rich inbound links. Now what's the value of that? I let you figure it out.
Getting high search engine rankings takes time, work and patience but if you are serious about your business and you are here to stay for long, you should devote some of your time everyday doing some search engine promotion. In the long run, you are going to reap the rewards of your on-going work.
This article can be freely published on a website as long as it's not modified in any way including the author bylines, plus the hyperlink must be made active just like below.
Jean Lam is the author of the highly acclaimed eBook Top Search Engine Ranking Secrets in Google Revealed, a concise, step-by-step guide to high search engine ranking for the beginner to intermediate level webmaster.
7 Habits of Highly Ineffective SEO Professionals Search Engine Journal
You're Likely Missing Out on Google Traffic. Boost Your SEO with This Budget-Friendly Tool. - Entrepreneur
You're Likely Missing Out on Google Traffic. Boost Your SEO with This Budget-Friendly Tool. Entrepreneur
Feedback optimization: A user-first approach to SEO Search Engine Land
SEMrush vs Ahrefs (2020): Review & Comparison of Top SEO Tools Published by Instructify - Business Wire
SEMrush vs Ahrefs (2020): Review & Comparison of Top SEO Tools Published by Instructify Business Wire
6 Reasons Why Redesigns Reset Your SEO JumpFly PPC Advertising News
Learn Facebook Ads, SEO, Google Analytics, and More in this $40 Digital Marketing Bootcamp - Entrepreneur
Learn Facebook Ads, SEO, Google Analytics, and More in this $40 Digital Marketing Bootcamp Entrepreneur
5 Key Tools to Improve the SEO Potential of Your Content Social Media Today
Why & How Content Pruning Helps Your SEO Search Engine Journal
You Don't Have to Code to Be Great at SEO Search Engine Journal
Google SEO 101: Page Speed Optimization Search Engine Journal
15 Most Common Enterprise SEO Job Requirements Search Engine Journal
The Importance of Geo-Targeting in SEO and Ways to Go About the Process Business 2 Community
5 Best Search Engine Optimization (SEO) Tools Business 2 Community
SEO Audit Checklist: 9 Page-Level Factors to Assess Search Engine Journal
10 On-Site Technical SEO Factors to Assess in an SEO Audit Search Engine Journal
Common Shopify SEO pitfalls and how to avoid them Search Engine Land
What SEO Strategies Should You Be Using Right Now? Digital Information World
How to Build & Scale a Program for Global SEO Success Search Engine Journal
SEO for Images: See What You’re Missing in Your Visual Search Strategy Search Engine Journal
Ahrefs vs. SEMrush vs. Ubersuggest: Which SEO Tool Should You Choose? Business 2 Community
Boostability Named to Inc 5000 List for 2020 | State News | hjnews.com The Herald Journal
Google SEO 101: Website Crawl Budget Explained Search Engine Journal
Google SEO 101: Mobile-First Indexing Problems Search Engine Journal
Extra Structured Data Could Be Useful for SEO Search Engine Journal
What is SEO? Business 2 Community
10 Website Content Factors You Must Check During an SEO Audit Search Engine Journal
Top 7 SEO Tips For 2020 For Business Owners Business 2 Community
How is SEM related to SEO? AZ Big Media
How to Evaluate Content Length in an SEO Audit Search Engine Journal
Off-Site SEO: Key Elements & Tactics | Marketing Infographic MarketingProfs.com
The Benefits of SEO for Small Businesses TechDay News
Top 10 Best Tools to Control Your SEO Rankings Business 2 Community
How to Improve SEO Agency-Client Communications & Relationships Search Engine Journal
6 Best Hacks For SEO Managers Business 2 Community
Google Says Lighthouse Header Order Suggestion Isn't For SEO Search Engine Roundtable
How Would an SEO Agency Be Built Today? Part 1: Consumers & Trends Search Engine Journal
Should You Buy & Redirect Expired Domains? Search Engine Journal
11 Domain Factors You Must Evaluate During an SEO Audit Search Engine Journal
How Can I Set Up an SEO Agency? Search Engine Journal
New Solar Energy Optics Off Grid Energy Independence
All in One SEO Pack Vulnerability - New Exploit Search Engine Journal
What is SEO Copywriting (and Why it's Important in Ranking Well on Search Engines)? - Business 2 Community
What is SEO Copywriting (and Why it's Important in Ranking Well on Search Engines)? Business 2 Community
What is Semantic SEO: How Search Has Changed and What You Can Do About It Business 2 Community
SEO Tracker: Admiral commands the casino search results with number one rankings for high volume terms - EGR Global
SEO Tracker: Admiral commands the casino search results with number one rankings for high volume terms EGR Global
Spamdexing (SEO spam malware) Security Boulevard
Trending now: Search Engine Optimization (SEO) Tools Market Estimated To Experience A Hike in Growth | Global Industry Size, Growth, Segments, Revenue, Manufacturers - Owned
Trending now: Search Engine Optimization (SEO) Tools Market Estimated To Experience A Hike in Growth | Global Industry Size, Growth, Segments, Revenue, Manufacturers Owned
SEO Checklist: The Positive & Negative Signals You Need to Know About [Infographic] - Social Media Today
SEO Checklist: The Positive & Negative Signals You Need to Know About [Infographic] Social Media Today
Dr. Seong-Wook Seo to work with pain management Buffalo Reflex
SEO Service Provider Services Market Comprehensive Analysis, Share, Growth Forecast from 2020 to 2025 - CueReport
SEO Service Provider Services Market Comprehensive Analysis, Share, Growth Forecast from 2020 to 2025 CueReport
Google rich results test tool adds support for article structured data Search Engine Land
Why Google Shows Black Doctors in a Search for White Ones Search Engine Journal
It’s Okay to Not Be Okay: star-crossed lovers face terrible memories South China Morning Post
Impact of Covid-19 on Search Engine Optimization (SEO) Software Market Globally by 2027: Industry Key Players – Linkody, Moz Pro, WordStream, SpyFu, etc. - Levee Report
Impact of Covid-19 on Search Engine Optimization (SEO) Software Market Globally by 2027: Industry Key Players – Linkody, Moz Pro, WordStream, SpyFu, etc. Levee Report
Local SEO Tools & Software Market Incredible Possibilities, Growth Analysis and Forecast To 2025 - AlgosOnline
Local SEO Tools & Software Market Incredible Possibilities, Growth Analysis and Forecast To 2025 AlgosOnline
Columbia Professor Sarah Seo to Talk about 'Cars, Police and Freedom in the United States' on Thursday - Redheaded Blackbelt
Columbia Professor Sarah Seo to Talk about 'Cars, Police and Freedom in the United States' on Thursday Redheaded Blackbelt
SEO Service Provider Services Market to Witness Growth Acceleration During 2020- - News.MarketSizeForecasters.com
SEO Service Provider Services Market to Witness Growth Acceleration During 2020- News.MarketSizeForecasters.com
SEO Service Provider Services Industry Market Comprehensive Analysis, Share, Growth Forecast from 2020 to 2025 - Express Journal
SEO Service Provider Services Industry Market Comprehensive Analysis, Share, Growth Forecast from 2020 to 2025 Express Journal
Global Search Engine Optimization (SEO) Software Market 2020 Analysis by Latest COVID19/CORONA Virus Impact with Market Positioning of Key Vendors: Linkody, Moz Pro, WordStream, SpyFu, AgencyAnalytics, etc. | InForGrowth - Bulletin Line
Global Search Engine Optimization (SEO) Software Market 2020 Analysis by Latest COVID19/CORONA Virus Impact with Market Positioning of Key Vendors: Linkody, Moz Pro, WordStream, SpyFu, AgencyAnalytics, etc. | InForGrowth Bulletin Line
Global Paid Search Tools Market : WordStream(US), Moz(US), SEO Book(Greece), LinkResearchTools(Austria), SpyFu(US), SEMrush(US) - Owned
Global Paid Search Tools Market : WordStream(US), Moz(US), SEO Book(Greece), LinkResearchTools(Austria), SpyFu(US), SEMrush(US) Owned
SEO Software Market Growing Popularity and Emerging Trends | Linkdex, BrightEdge, Conductor, SpyFu - Owned
SEO Software Market Growing Popularity and Emerging Trends | Linkdex, BrightEdge, Conductor, SpyFu Owned
Han Seo Hee released from detention after court turns down request to cancel her probation - allkpop
SEO: Back To Basics Forbes
SEO: Why It Matters in Today's Market RisMedia.com
How to Overhaul Your SEO Strategy for Just $50 Entrepreneur
10 SEO Tips to Implement in 2020 SmarterCX
6 Effective SEO Tips for Beginners BOSS Magazine
What Korean celebrities like Kim Soo-hyun looked like growing up South China Morning Post
The 10 Commandments Of SEO Forbes
Secrets That Make SEO Work Best 04/13/2020 MediaPost Communications
Design: Making SEO Look Good Forbes
SEO in 2020: What Basics You Need to Know to Be Successful Search Engine Journal
After Park Seo Joon, Park Shin Hye gives 100 million won for Korea flood relief; GOT7's Jinyoung donates too - PINKVILLA
After Park Seo Joon, Park Shin Hye gives 100 million won for Korea flood relief; GOT7's Jinyoung donates too PINKVILLA
How Do I Submit My Site To Search Engines?
You've built up a good site, put in a lot of content, but none of the search engines lists your site? If you'd like to know how to go ahead with Search Engine Submission the right way, read on.How do I get my site to be included in search-engines? That's a question a lot of people ask me.
Basics to Search Engine Optimization
Search Engine Optimization popularly known as SEO.SEO is the process of optimizing or modifying a website to increase its popularity and ranking in listings of search engines.
Shopping Carts and SEO
Shopping and the Web. They go together like Mr.
The Google Sitemap For Idiots
I don't mind admitting that every time some new fangled idea or piece of technology arrives online, I have a small fit and wonder how long it's going to take me to understand what it is, what it's for and whether I need to use it to stay 'up there'. It's even more frightening when the experts start explaining it and really only serve to confuse the matter when they use their 'techno-speak'.
Onpage Optimization: Essential for Effective Offpage Optimization
Onpage optimization is the process by which various elements on an individual web page are structured so that the web page can be found by the search engines for specific keyword(s) or keyword phrases.Onpage optimization will not guarantee any top rating within a search engine, only offpage optimization can offer that guarantee.
The Google Phenomenon: Greatest Hits Collection
As my readers know, I've been one of Google's harshest critics. However, I'm also a firm believer that it's okay to criticize, as long as it's justifiable and fairly balanced with deserved praise.
9 Steps to Getting Better Search Engine Rankings
You finally have a website and you are ready to sit back and let the visitors start rolling in. How does that saying go? "If you build it they will come.
7 Steps to Highly Relevant, Search Engine Friendly, and People Useful Web Site Content
The task is to build a Content Rich Search Friendly and People Friendly Web Site Quickly. These 7 Steps will show you how with about 10 Hours work you can build over 50 pages of rich, Search Engine relevant content for your web SiteStep 1 - What is Your Web Site's Main ThemeThis is a Fairly easy step.
Screwed: Is this an inevitability in the SEO World?
By about 2pm everyday, each of my team members has spoken to a good handful of clients and potential clients who have been speaking with other SEO firms. This an absolutely wonderful thing to see, as in the past in our industry, not enough of our consumers were questioning what they were purchasing.
How To Avoid These Ten Costly Search Engine Mistakes
If you have a website then you already know the importance of traffic. Traffic is to Internet marketing as location is to real estate.
Keyword Selection- The Dark Horse of Search Engines Optimization
Below are what I call the "10 Commandments" for Keywords.To start with select "keyword phrases" NOT keywords.
Importance of Keywords in Anchor Text or Title Text
Keywords are indisputably, the single most important element of an anchor text.First of all, for those who are still learning the ropes let us define an anchor text.
Press Release + PRWeb = Top Google Rank... True or False?
I've always been a big time press release aficionado.And up until recently I've steadfastly taken the low tech route by sending them out via snail-mail.
Page Rank - A Quick Overview for Beginners
Page Rank (PR) is a specific value for a website page given by Google. It is Google's measure of the importance of a certain site page.
SEOs Relationship With Website Architecture
SEO's Relationship With Website ArchitectureSearch engine optimization for today's search engine robots requires that sites be well-designed and easy-to-navigate. To a great degree, organic search engine optimization is simply an extension of best practices in web page design.
Dont Get Banned by Google
There are many Black Hat techniques that people use to try and influence Googles ranking of their sites, the simple thing to remember is that THEY DO NOT help your rankings, are simply a waste of your time and sooner or later will lead to a Google ban for your site. Sure there are sites that use these techniques and are getting away with it but they will eventually get penalised as Google always manages to find them eventually.
When to Hire a Professional SEO Firm?
In efforts to increase sales and profitability, more and more companies are turning to online marketing initiatives - specifically, search engine optimization. Search Engine Optimization or (SEO) is the art and science of blending technical and marketing skills together into a finely tuned website that is both search engine-friendly, ranks well for specific keywords and phrases, and is tailored to your audience from a buyer and seller perspective.
Google News - Just another article announcer?
In Google's recent battle towards becoming an international news center, I've come to notice that the results delivered from Google News seems like nothing more than the articles we publish everyday. So I ask, doesn't it seem like Google News resembles an article directory of some sorts?Google News World: http://news.
Search Engine Optimization: Site Structure and Popularity
In the Global Internet era the industry presence is undoubtedly related to the company online presence. Where is the scope of the online presence limitations and does it refer only to the search engine optimization aspect or it broadens into many related components.
7 Search Engine Optimization Strategies
Search engine optimization refers to the technique of making your web pages search engine friendly so that search engines are more easy to understand and analyze your website. Consequently, your site has a better chance to gain high search engine ranking.
|home | site map|