SEO Information

Dont Make the Top 30 SEO Mistake


SEO consultants will tell you that you need to be in the Top 30 or you can pretty much give up any hope of getting a visitor to your web site.

Yes, there is truth in that Top 30 goal. Occasionally, a potential customer will make his or her way to the #30 position in search of a particular product or service. The odds just aren't that high.

Yet, industry research and ongoing search engine user behavior analysis shows that most people will focus on the first few results. Who can blame them? It takes a great deal of patience to wade through the rest of the options.

It's going to mean a great deal more if you can get that prized search term in the Top 10 (first screen) or even the Top 3 or Top 5 with the right SEO marketing strategies.

With so much competition, is that even possible? Yes - if you're realistic. Here's the key: don't spend an inordinate amount of time in the single keyword "cars" if you offer something more specific, such as "automotive accessories." You stand a much better chance of getting that coveted top spot with a more reasonable search phrase.

Don't ignore those single words if they really represent what you do. Generally, single words have a fighting chance if other SEO factors are rooting for you along the way, including pages with lots of content, options to include content up high, other pages featuring the same keyword, a domain name with the keyword, a page name with the keyword and plenty of link popularity built around the keyword. You just have to tie it all together.

Obviously, fewer people search for "automotive accessories" than "cars." But you'll be able to reach more search engine users - and prospective customers - if you frame most of your SEO strategy around specific search engine phrases that adequately reflect what you do. Join the Top 10 Club and reap the benefits.

Michael Murray is vice president of Fathom SEO, a Cleveland, Ohio-based search engine optimization firm. He authored the "U.S. Manufacturers Resist Natural Search Engine Optimization (SEO) and Online Sales Leads" study and a white paper, "Search Engine Marketing: Get in the Game." michael@fathomseo.com


MORE RESOURCES:
How to Build Your Brand’s Authority with Strategic Content & SEO  Search Engine Journal

“Authority” is a buzzword in SEO and *content* marketing. Everybody wants it, but not everyone knows how to get it and keep it. In particular, Google prizes ...


Basic Tips To Ensure Your Content Is SEO-Friendly  Forbes

Creating SEO-friendly *content* has a lot to do with schema.


15 Strategies To Effectively Combine SEO And Social Media Campaigns  Forbes

SEO and social media are both ultimately about marketing your business. Here are some strategies for combining the two so you can can leverage the power of ...


A 4-Step Enterprise SEO Framework: From Crawling to Conversions  Search Engine Journal

Learn how implementing a crawling-to-conversions SEO framework can help enterprises remove the barriers that stand between Google and their website.


10 Most Common SEO Mistakes of Online Ad Publishers [SEMrush Research]  Search Engine Journal

SEO can make or break your ad publishing business. Here are common SEO mistakes online ad publishers make and how to resolve them.


There Is No Single Way to Do SEO – Here’s Why  Search Engine Journal

Understanding that no two SEO campaigns are the same is a challenge in getting wider business buy-in to the project. One example that sticks out in my mind is ...


The Five Commandments Of JavaScript And SEO For Beginners  Forbes

Since JavaScript is a prime suspect for websites with lousy Google rankings, it makes sense to poke around a bit and follow the Five Commandments.


How to Avoid SEO Misinformation  Search Engine Journal

There is a lot of SEO misinformation. This is how to recognize the best information about Google.


7 Basic SEO Best Practices You Can Learn from Huge Travel Brands  Search Engine Journal

Let's look at the huge travel websites dominating the SERPs today and learn which SEO best practices they're implementing in order to succeed.


10 tools and training courses to boost your SEO game  Mashable

Even if SEO scares you, there are tools and training that can help you boost your ranking.


What Is a Google Penalty in SEO?  Search Engine Journal

The ONLY true penalty (officially) in SEO is a "manual action" from Google. Here's everything you need to know about Google's penalties manual actions.


Learn to think like an SEO developer  Search Engine Land

Today's marketplace demands that SEO practitioners understand more about website development than ever before. You don't have to know programming to be ...


10 Awesome Paid SEO Tools That Are Worth the Money  Search Engine Journal

Want to choose the most valuable tools to use on your SEO campaigns? Here are 10 awesome, dependable, paid SEO tools that are totally worth paying for.


This $500 SEO Tool Is Only $24 Today  Geek

If you ask anybody with a heavily-trafficked website what their secret is, chances are they'll say Search Engine Optimization (SEO.) SEO is the art of making sure ...


SEO on a Budget: How to Stay Searchable Using Free Tools  prnewsonline.com

Building an SEO program for yourself, or your brand, can appear to be a daunting task. There's a seemingly endless amount of tools available to get your page ...


SEO for Creatives: What Designers, Artists, Photographers & Writers Need to Know  Search Engine Journal

If creatives and SMBs focus on a few small elements of SEO, you can find success in driving visitors to your site from Google and other search engines.


7 Things SEO Tools Can’t Tell You  Search Engine Journal

SEO tools save us time and provide valuable insights. However, there are seven specific things that SEO tools can't tell us.


19 Free SEO Tools That Should Be on Every Marketer's Radar  MarTech Advisor

Search Engine Optimization can make all the difference in generating traffic for your *content* or assets. Use these 19 free SEO tools to stay on the winning side.


Why Your Business Should Implement An SEO Strategy  Net Newsledger

Building a business takes hours of concentration and planning but with a successful SEO campaign, you can reduce marketing costs and help to gain ROI at a ...


Is SEO Losing Its Luster? Not Yet, But …  Associations Now

Evidence is rising that Google is increasingly favoring its own digital properties over organic search results, which could be worth getting concerned about if you ...


How to Leverage Seasonal Content for SEO Campaigns  Search Engine Journal

Want higher search visibility this holiday season? Then you need to start optimizing now. Here's why the best place to start is with your *content*.


Crawl, Render, Index, Rank, Convert: An Enterprise SEO Framework [Webinar]  Search Engine Journal

Join our next webinar and discover how enterprises can gain massive wins with a holistic crawling-to-conversions SEO framework.


Google Nofollow Links Ranking Change – How it Affects SEO  Search Engine Journal

Google announced a major change to how nofollow links are counted. Previously nofollow links were treated as a directive, meaning Google obeyed the ...


SEO Tips to Increase Traffic  Business.com

For e-commerce entrepreneurs, more traffic means more online sales. Here are a handful of proven technical SEO tips that can help make it happen.


The Ultimate SEO Strategy Template For Getting More Website Traffic  KAKE

Do you have an SEO strategy for this year? I want to make sure you have THE BEST info available on what is currently working in the world of SEO.


SEO UX Play: Information Architecture & Linking Hierarchy  Search Engine Journal

UX is not just about simplicity and design, it is how users experience a site. Experiencing a site boils down to three things: Getting to the site. Exploring *content*.


SEO Tips To Reverse Engineer Strategies For Higher Domain Ranking  Promotion World

There is no quick and easy fix when you are looking to strategize higher domain ranking at the SERPs. It all depends on how good you are at SEO and.


GoodFirms Unlocks the Latest Insights on Promoting an Online Business via Several Digital Marketing Surveys  Yahoo Finance

WASHINGTON, Sept. 17, 2019 /PRNewswire/ -- In this digitalized world, every business is endeavoring to achieve a powerful online presence. But, most of the ...


SEO: 2 Good Ways to Remove Duplicate Content, and 8 Bad Ones  Practical Ecommerce

Ecommerce sites often create duplicate *content*, which saps the ability to drive organic search traffic. There are two good ways to remove duplicate *content* from ...


Google: JavaScript SEO is not Dying, It’s Evolving  Search Engine Journal

Google's John Mueller and Martin Splitt recently debunked the notion that JavaScript SEO is dying.


19 Image SEO Tips to Increase Organic Traffic from Google [Infographic]  Social Media Today

Are you looking for ways to increase your organic traffic from Google? Optimizing your images can be a great way to expand your search presence, aligning your ...


6 Types of Content That Help SEO (and Shoppers)  Practical Ecommerce

Modern search engine optimization relies on providing valuable *content* that improves a site's customer experience. But the form it should take often stymies site ...


How AI-Powered SEO Can Help Your Business  Business.com

Learn how AI can help you improve your online reputation and fuel the growth of your venture.


How SEO Professionals Can Thrive in a Slow Economy  Search Engine Journal

SEO professionals can not only survive but also thrive during a slow economy. Here are four ways you can prepare for an economic downturn.


SEO: Catchall Redirects Are a Bad Practice  Practical Ecommerce

I recently learned a new phrase from a prospective client: “limbo page.” He used the term when describing his company's migration to a new ecommerce ...


An Enterprise SEO Framework: From Crawling to Conversions [WEBINAR]  Search Engine Journal

Join our next webinar and discover how enterprises can gain massive wins with a holistic crawling-to-conversions SEO framework.


Beyond conventional SEO: Unravelling the mystery of the organic product carousel  Search Engine Land

Earlier in the year, Valentin Pletzer found that Google had begun to show a 'Popular Products' carousel for a subset of queries in search results. At the time ...


In search of the right SEO agency  Westfair Online

An overview of thoughts by SEO agencies and their clients in Westchester and Fairfield Counties on how businesses can choose the best SEO agency for their ...


Travel SEO: Targeting customers at the right stages  Travel Daily News International

Whatever the target is for travel companies, there's a need to ensure there is understanding of user journeys and buying trends. This allows a company to be in ...


73 SEO Statistics To Help You Land On The First Page In 2019  SmallBizGenius

What does it take to rank on Google in 2019, and what's at stake if you fail? Find out this and more with the help of the freshest SEO statistics on the web.


5 Online Courses to Take to Get a Job in SEO  PCMag.com

Services such as Coursera, LinkedIn Learning, and Udemy provide valuable training on key areas in te.


How to Combine PR Outreach and SEO Efforts for a Brand Marketing Powerhouse  The Content Standard by Skyword

While there's no secret formula for unifying SEO and PR outreach, industry leaders believe the best way to start is by just getting them in the same room.


Website SEO Services Review: Offering Affordable SEO Services  News Credits

fter choosing an SEO package that is in line with my needs and budget, Website SEO Services team of professionals did not hesitate.


SEO for Startups: How Your Business Can Benefit  Business 2 Community

The internet has revolutionized the way companies find and reach their customers. No longer reliant on billboards and television ads to gain visibility, small ...


Kevin Gibbons on Building, Growing, and Rebranding an SEO & Content Marketing Agency [PODCAST]  Search Engine Journal

Kevin Gibbons of Re:signal shares his insights on building, growing and rebranding an agency, and why his biggest strength isn't knowledge, but his network.


Are other teams unwittingly killing your SEO (and revenue)?  MarTech Today

When executives make SEO a priority for their brands, they make room in the budget, start talking to agencies or even begin hiring in-house staff, but all too often ...


6-step SEO Indexation Audit for Ecommerce  Practical Ecommerce

Search engines need to index your site before it can rank. But it's not always obvious if a search index contains the correct pages. *Content* that should be ...


The Ultimate SEO Audit Checklist  Search Engine Journal

Search Engine Journal's ebook, The Complete Guide to On-Page SEO, tackles the top on-page SEO factors that impact your pages' visibility on the SERPs.


Influencers, SEO, and Getting More Done: Andy Crestodina  MarketingProfs.com

Andy Crestodina shares tips from his MarketingProfs B2B Forum presentation on influencer marketing and SEO, and explains how to get more work done.


Marketing via Email, Content, and SEO  MarketingProfs.com

To ensure your *content* reaches your target audience, combine SEO techniques with email marketing to achieve genuine, organic reach for your *content*.


Over half of Google searches now don't lead to clicks and what it means for SEO  Econsultancy

In June over half of Google searches didn't lead to click. How should search engine marketers respond to this growing trend?


WATCH: How to get your SEO and online reputation ready for 2020  BQ Live

Take a look at this replay of UMi's 'Lunch and Learn' webinar series that will help you prepare your SEO and online reputation for 2020, presented by Pascal Fin.


Your Ultimate SEO Audit Checklist [EBOOK]  Search Engine Journal

Eliminate the guesswork from SEO audits and learn how to tackle the task methodically when you read Search Engine Journal's new SEO audit ebook.


Google SEO Tips: 8 Steps to Optimize Your Google My Business Listing [Infographic]  Social Media Today

Are you looking for ways to improve your presence on Google? Want to increase the chances of your business listing found by online searchers? Google My ...


Park Min Young And Seo Kang Joon Confirmed As Leads Of New JTBC Drama  soompi

Park Min Young and Seo Kang Joon will be starring in a drama together! In August, it was revealed that the two actors are in talks for the JTBC drama “I'll Go to ...


Local SEO Tools Market 2019 Trends, Business Outlook 2019, Expanding Current Industry Status by Top Most Players: BrightLocal, Moz, Synup Inc., Yext, SEMrush, NAVADS BV  Market Expert

Global Local SEO Tools Market research report includes data that can help businesses in handling this issue with ease and provides detailed qualitative and ...


Roofing SEO Company Offers Roofers Guide To Google My Business  StreetInsider.com

Get instant alerts when news breaks on your stocks. Claim your 2-week free trial to StreetInsider Premium here. Roofing Contractor Marketing, an roofing SEO ...


5 Effective Ways to Motivate Your Marketing Team  Search Engine Journal

Keeping your digital marketing team motivated is key to both their success and your own. Follow these tips to ensure your team stays engaged and inspired.


Underrated But Effective Link-Building Tactics for SEO [Infographic]  MarketingProfs.com

Link-building is a highly effective SEO stratagem. Marketers know that, which is why they engage in tactics like guest-posting. But there are other, lesser-known ...


Global Search Engine Optimization Market 2019 – WordStream(US), Moz(US), SEO Book(Greece), LinkResearchTools(Austria), SpyFu(US)  The World Industry News

Global Search Engine Optimization Market 2019 report provides by Market Research Store is the representation of the Search Engine Optimization Market area ...


SEO Content Writing vs. SEO Copywriting: Is There a Difference?  Search Engine Journal

Heather Lloyd-Martin is the pioneer of SEO copywriting. A 20-plus year veteran in the space, she has helped countless businesses generate more traffic and ...


How Inbound Marketing Has Changed Local SEO  Business 2 Community

You want your business to get found when people are looking for it, or for the things you offer. Search engine optimization (SEO) has evolved tremendously ...


Global Resource Management Software Market Growth Ratio Analysis with Top Prominent Players like WordStream , Moz , SEO Book , LinkResearchTools , SpyFu , SEMrush  The Industry News Room

With more than 100 market data pie chart, tables, figures, and graphs, now the Global Resource Management Software Market study is released by Market ...


Gene Munster Founder of Loup Ventures Talks Voice SEO, Smart Speaker Sales, and Apple - Voicebot Podcast Ep 113  Voicebot.ai

Gene Munster is managing partner at Loup Ventures, a venture capital fund focused on early-stage investing. We discuss Apple's voice strategy, Voice SEO data ...


Competition results exciting for Rotorua musician Hannah Seo  New Zealand Herald

Rotorua student Hannah Seo,14, came first place at the 32nd annual Senior Scholarship.


Doesn’t Build Links. Why Did Google Slap a Link Penalty?  Search Engine Journal

Well known marketing agency doesn't build links but Google slapped them with a link penalty anyway.


Brett Tabke on Pubcon Turning 20, Anger at Google & The Power of Content [PODCAST]  Search Engine Journal

Brett Tabke shares the lessons he's learned from running Pubcon, what's in store for Google and the search industry, and why *content* still matters.


Leading Reputation Management Firms Receive Awards for August 2019 from 10 Best SEO  PR Web

10 Best SEO is the leading source for assessing digital *content* and design providers. Their Best Reputation Management Agency is segmented by city and ...


Roofing SEO: Smart Roofers are Leveraging SEO to Get Higher on Google - Press Release  Digital Journal

Minneapolis, Minnesota - A storm rolls through small-town Minnesota and Wisconsin, but instead of readying the door-knockers to pound pavement – roofing ...


Green Gecko Digital leaps to the #1 spot of SEO Company Leeds on Google Rankings  Business Up North

Green Gecko Digital has become the highest-ranking result for SEO Company Leeds on an organic Google search. Earning high rankings on an organic Google ...


Global SEO Testing Service Market Opportunities, Challenges, Forecast and Strategies To 2024  eBurban

The SEO Testing *Service* Market report intends to provide cutting-edge market intelligence and help decision makers take sound investment evaluation.


Union NJ SEO Local Google Ranking Expert Media Relations Services Launched  Newswire

Hillside, New Jersey online marketing agency Local Mobile Vantage launched a full range of SEO, media relations, reputation and *content* marketing solutions ...


6 Popular Ecommerce SEO Trends of 2019  Promotion World

SEO or Search Engine Optimisation is all about using techniques and strategies to increase website ranking on search results. Every year, the eCommerce SEO ...


Heechul and Seo Jang Hoon both reveal their love for mani-pedicures on 'My Little Old Boy'  allkpop

Super Junior's Heechul and Seo Jang Hoon both expressed their love for nail care! On the September 15th installment of 'My Little Old Boy', Heechul visited his ...


Hairstylist Seo Yoon Tells Stories About Creating Looks For IU In “Hotel Del Luna” And Through Her Career, Sulli's Pink Hair, And More  soompi

Hairstylist Seo Yoon talked about what it's been like to work with many celebrities, including her muse IU! On the September 15 episode of MBC's radio show ...


Global Local SEO Software Market 2019 Top Manufactures, Growth Opportunities and Investment Feasibility 2024  News Coed

The given report is an excellent research study specially compiled to provide latest insights into critical aspects of the Global Local SEO Software Market by ...


Top Social Media Marketing Agencies Honored with August 2019 Awards by 10 Best SEO  PR Web

CHICAGO, Ill. (PRWEB) September 16, 2019 -- In keeping with its ongoing rating *service*, 10 Best SEO recently selected the winners of its Best Social Media.


Content: The Indisputable Backbone Of Your Website SEO Strategy  Forbes

Focus on creating valuable *content* in order to attract organic traffic from search engines and convert that traffic into paying customers.


SEO Project Management Tools Market 2019: Prosperous Growth, Recent Trends and Demand by Top Key Vendors like Dragon Metrics, Asana, Basecamp, Scoro, Linkdex  Market Expert

Global SEO Project Management Tools Market Report assists industry leaders to make confident capital investment decisions, develop strategic plans, optimize ...


SEO Versus SEM: What's The Difference?  Forbes

Separate and clearly understand the categories before defining your marketing plan.


How to Unleash the Power of the Pre-Outreach Strategy  Search Engine Journal

*Content* promotion is one of the biggest challenges in digital marketing. Lately, securing links and social media shares is a struggle even for popular blogs.


Oh Yeon-Seo's Agency Threatens To Take Legal Action Against Goo Hye-Sun  E! Online

The actress is caught in the crossfire between Goo Hye-Sun and Ahn Jae-Hyun.


10 Ebooks About SEO You Should Download & Read Now  Search Engine Journal

Looking for helpful ebooks to learn more about SEO? This post lists down 10 must-read SEO ebooks you should download right now.


Five SEO Tips For Doubling Site Traffic  Forbes

There are several different SEO marketing strategies that companies can incorporate into their sites to help gain traction in search results and drive more people ...


Actress Oh Yeon Seo of 'People With Flaws' announces legal action against Goo Hye Sun for posting false rumors  allkpop

Actress Oh Yeon Seo's label Celltrion Entertainment has released a sternstatement of rebuttal to Goo Hye Sun's most recent Instagram post. On September 4 ...


Award-Winning Vancouver SEO Company Offers Strategic Services for Improved Search Ranking - Press Release  Digital Journal

WittyCookie is an award-winning Vancouver web design studio, a Vancouver Web Design & SEO Company that specializes in SEO, PPC, Website Design, ...


7 SEO best practices you should be doing regardless of what Google says  Search Engine Land

In many ways, organic search rankings are the lifeblood of the online business world. As SEO specialists know all too well, Google is famously quiet about what ...


New To SEO? How To Boost Your Rankings With These 4 Easy Tips  Inc.

SEO, or Search Engine Optimization, is a term that has exploded in the digital world over the last decade. It started as a term used primarily by people like web ...


The Best Free SEO Tools to Increase Your Rankings  Entrepreneur

You don't need a massive marketing budget to rank higher on Google. The best free SEO tools help you boost traffic and analyze the competition.


5 SEO Trends to Implement on Your B2B Website  TechFunnel

Knowing the most contemporary SEO trends can give your business a leg up in a crowded field. These 5 SEO trends represent the edge of SEO.


New Podcast at PAW Online: Sarah Seo '02 *16  Princeton Alumni Weekly

In popular culture, the car is seen as a symbol of freedom. But as legal historian SARAH SEO '02 *16 writes, driving a car is also “the most policed aspect of ...


5 Ways You Can Really Steal Organic Clicks from Industry Giants  Search Engine Journal

Learn how to take down the industry giants through smart, effective SEO battle plans. Discover how to conquer the SERPs with a fraction of their budgets.


6 Brilliant Reasons Why You Should Use SEO Tools  Search Engine Journal

Tools are definitely useful for SEO. But in case you're not convinced, here are six more brilliant reasons why you should be using SEO tools.


The Top 5 Ways to Prove the Real Value of SEO  Search Engine Journal

Here are five of the best ways to prove the real value of SEO to prospective clients, current clients, your boss, or anyone who wants to invest in SEO.


5 On-Site SEO Factors That Matter Most  Search Engine Journal

Let's escape the narrow mindset that Google and search engines only prize three primary ranking factors. As important as links and publishing *content* remain, ...


Why Having a User-First Approach to SEO Is Important  Search Engine Journal

One of the keys to success in SEO is striking the balance between pleasing the search engines and the users. Learn how to have a user-first approach to SEO.


The High Cost of Ignoring SEO  Practical Ecommerce

Ignoring organic search traffic can be costly. I addressed the topic last year at Edgenet Academy (now Syndigo), which helps manufacturers and retailers ...


7 Best SEO Tools to Help You Rank Higher in Google  Entrepreneur

The key to building and sustaining organic traffic is knowing which are the best SEO tools to use. Today, there are so many SEO checkers on the market that it be ...


6 SEO Tips to Benefit Any Business  Entrepreneur

Small Business Week is a good time to quit procrastinating and optimize your SEO to rank higher, load faster and reach more visitors.


Why White Hat SEO is No Longer a Thing  Search Engine Journal

Some in the SEO industry promote themselves as white hat. It means they are ethical. Those same SEOs posit that black hat SEOs are the bad guys. Turns out ...


home | site map
© 2006