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SEO Information |
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Dont Make the Top 30 SEO Mistake
SEO consultants will tell you that you need to be in the Top 30 or you can pretty much give up any hope of getting a visitor to your web site. Yes, there is truth in that Top 30 goal. Occasionally, a potential customer will make his or her way to the #30 position in search of a particular product or service. The odds just aren't that high. Yet, industry research and ongoing search engine user behavior analysis shows that most people will focus on the first few results. Who can blame them? It takes a great deal of patience to wade through the rest of the options. It's going to mean a great deal more if you can get that prized search term in the Top 10 (first screen) or even the Top 3 or Top 5 with the right SEO marketing strategies. With so much competition, is that even possible? Yes - if you're realistic. Here's the key: don't spend an inordinate amount of time in the single keyword "cars" if you offer something more specific, such as "automotive accessories." You stand a much better chance of getting that coveted top spot with a more reasonable search phrase. Don't ignore those single words if they really represent what you do. Generally, single words have a fighting chance if other SEO factors are rooting for you along the way, including pages with lots of content, options to include content up high, other pages featuring the same keyword, a domain name with the keyword, a page name with the keyword and plenty of link popularity built around the keyword. You just have to tie it all together. Obviously, fewer people search for "automotive accessories" than "cars." But you'll be able to reach more search engine users - and prospective customers - if you frame most of your SEO strategy around specific search engine phrases that adequately reflect what you do. Join the Top 10 Club and reap the benefits. Michael Murray is vice president of Fathom SEO, a Cleveland, Ohio-based search engine optimization firm. He authored the "U.S. Manufacturers Resist Natural Search Engine Optimization (SEO) and Online Sales Leads" study and a white paper, "Search Engine Marketing: Get in the Game." michael@fathomseo.com
MORE RESOURCES: 5 Best Search Engine Optimization (SEO) Tools Business 2 Community Google SEO 101: Mobile-First Indexing Problems Search Engine Journal What SEO means for your small business The Business Journals Off-Site SEO: Key Elements & Tactics | Marketing Infographic MarketingProfs.com You're Likely Missing Out on Google Traffic. Boost Your SEO with This Budget-Friendly Tool. Entrepreneur 5 Key Tools to Improve the SEO Potential of Your Content Social Media Today Why & How Content Pruning Helps Your SEO Search Engine Journal 6 Effective SEO Tips for Beginners BOSS Magazine How is SEM related to SEO? AZ Big Media How to craft a winning SEO proposal and avoid getting a silent ‘No’ Search Engine Land Google SEO 101: Page Speed Optimization Search Engine Journal Rendering SEO Manifesto: Why We Need to Go Beyond JavaScript SEO Search Engine Journal Google AMP & SEO: Everything You Need to Know Search Engine Journal What SEO Strategies Should You Be Using Right Now? Digital Information World You Don't Have to Code to Be Great at SEO Search Engine Journal 10 On-Site Technical SEO Factors to Assess in an SEO Audit Search Engine Journal 15 Most Common Enterprise SEO Job Requirements Search Engine Journal Feedback optimization: A user-first approach to SEO Search Engine Land JavaScript Basics for SEO Professionals Search Engine Journal The Importance of Geo-Targeting in SEO and Ways to Go About the Process Business 2 Community Common Shopify SEO pitfalls and how to avoid them Search Engine Land Google SEO 101: Website Crawl Budget Explained Search Engine Journal Video: Brian Ussery of Razorfish on SEO for e-commerce sites Search Engine Land 1Digital Agency Starts SEO for KM Herbals PRNewswire Advanced tactics for SEO title tag optimization Search Engine Land Do Links to Noindex Pages Help SEO? Search Engine Journal How to Evaluate Content Length in an SEO Audit Search Engine Journal 10 Website Content Factors You Must Check During an SEO Audit Search Engine Journal How to Improve SEO Agency-Client Communications & Relationships Search Engine Journal How Can I Set Up an SEO Agency? Search Engine Journal This training in SEO and social media could make all the difference in your marketing efforts Boing Boing Google Ads vs SEO: Which One To Choose? YourStory Why is SEO Important for Every Business? YourStory 6 Quick SEO Fixes for Website Optimization Business 2 Community Extra Structured Data Could Be Useful for SEO Search Engine Journal 6 Best Hacks For SEO Managers Business 2 Community 6 Ways to Improve Your Small Business SEO in 2020 Entrepreneur Understanding Core Web Vitals for SEO Practical Ecommerce 11 Domain Factors You Must Evaluate During an SEO Audit Search Engine Journal How QA Testing for SEO Can Boost Your Traffic & Revenue [Webinar] Search Engine Journal Google’s Splitt: Meta Description Provides Content Summary Search Engine Journal How QA Testing for SEO Can Boost Your Traffic & Revenue Search Engine Journal What is Semantic SEO: How Search Has Changed and What You Can Do About It Business 2 Community SEO Marketing Manager — All Web Leads Built In Austin Replay: The ins and outs of Shopify SEO Search Engine Land Search Engine Optimization (SEO) Tools Market 2020 In-Depth Analysis of Industry Share, Size, Growth Outlook up to 2027 Bulletin Line How Would an SEO Agency Be Built Today? Part 1: Consumers & Trends Search Engine Journal Can PageRank Predict the NHL Playoffs? Search Engine Journal Why you should focus on SEO service? IMC Grupo Amazon SEO Isn't Google SEO: 6 Differences That Matter Business 2 Community 3 Tips for Keyword Research & Content Localization Success Search Engine Journal PR.com - SEO Freelance Announces Advanced SEO Audit to Help Businesses in This Pandemic IT News Online All in One SEO Pack Vulnerability - New Exploit Search Engine Journal How SEO Helped Businesses Survive COVID-19 Business 2 Community Back to Basics: Smart Marketing for Solos Part 2 Legal Talk Network Seo Ye-ji gives us wardrobe envy in It’s Okay to Not Be Okay South China Morning Post Prosper live chat: Alex Jordan, director of Museo Analytics, answered your SEO questions Stuff.co.nz SEO Testing Service- a Market Worth Observing Growth: SEO Tester Online, WebDepend, TestMatick Owned 5 Best Website Builders for SEO — CareerMetis.com The Union Journal 10 Things to look for Before You Hire a Local SEO Agency For Your Business Business 2 Community It’s Okay to Not Be Okay finale: this week’s top stories South China Morning Post SEO Hacktool: Sitemap Generator Security Boulevard SEO Specialist — SecureLink Built In Austin Santa Clara’s El Camino Mongolian BBQ Going Through Hard Times The Silicon Valley Voice Seven reasons travel companies need a good SEO service Travel Daily News International The Basics of Link Remediation, Link Removals & Disavows Search Engine Journal Sebastian Compagnucci, Author at Search Engine Land Search Engine Land How to Choose an E-commerce SEO Agency? https://www.indianretailer.com/ SEO: Back To Basics Forbes The 3 Types of SEO Reports You Should Be Building in 2020 Search Engine Journal How to Overhaul Your SEO Strategy for Just $50 Entrepreneur 10 SEO Tips to Implement in 2020 SmarterCX SEO: Why It Matters in Today's Market RisMedia.com |
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