Why SEO Will Make or Break You, Part 1
Today's article is about the wonders of SEO. SEO is short for Search Engine Optimization. If you know anything about our world wide web, than you surely know that the sites bringing in the most monstrous traffic are search engines. In the world of traffic, search engines control almost all of the pieces. If you stop and think about it, if you want to find something on the web, what do you do? Odds are you hop on over to Yahoo, Google, MSN, Alta Vista, Ask Jeeves, Kanoodle, and the list just goes on and on. Almost every method of obtaining traffic, other than offline sources and direct, random domain visits, all of your traffic is coming through these engines. Pay Per Click advertising, sponsered search, directory submissions, all these play off the search engine.
But what if there was a way to outsmart the search engines, (and keep your wallet nice and fat!)to use their own patterns and logic against them? Before we get started, you should know that a search engine finds you (for the most part)by sending spiders to your site, to index your pages and collect info, such as meta tags. But how does a search engine find you, and keep coming back?
1. The internet is literally a web, and every new site created is basically below the web, in a gigantic sand box. Your new site is literally one of millions sitting in the box, and your only way out is to be found by a "spider" (a search engine "robot"). You can play the waiting game, and wait and wait until it randomly passes over you (this could take anywhere from 1 month to many years depending on your site itself), or you could do something to attract the spiders. No, not by putting dead flies on your homepage (yes that was lame, bear with me), but by getting links. As the internet is a web, if you are linked to site a, you potentially have all of their visitors connected to you. The bigger and more popular site a, the more often spiders will visit that site, and if they have you linked on it, the spiders will deem your site (site b) worth visiting based off of a few factors: The popularity of site a, and the content of site a in relation to b.
Any easy way to get a ton of links to your site is by creating "blogs". If you don't know what blogs are, you should try googling it. You can create a blog with Blogger.com, owned by Google, and post updates it in with links back to site b. Google will index the blog (they own it!), find the links, and follow them back to your site. On average, with 3-5 posts a day on your blog, google will find your site within about 3-5 days. You could also create multiple blogs and do this, but that may be more effort-to-effectiveness than you want. If you are focused on Yahoo, use MyYahoo.
2. Content. Search Engines love content, the more relevant content the better! Even more important than the amount of content, is the frequency. If you were to update site b every hour, the search engine spiders will feel curious to what your updates are all about, and will often come back to check them out.
Updating content too tedious? Don't do it yourself silly! Learn to harness the powers of RSS. Don't know what RSS is? No one really does, although what we have learned from the little green martian men inside our heads is this, it stands for Really Simple Syndication. It is a means of using xml code to connect to "channels", where the channel operaters (the webmasters, etc) may add content to the channel, almost always in the form of articles and news related stories. The beauty of this RSS system, is that MANY sites let users borrow thier xml code, and insert it into their own sites. Big deal right? Wrong! Every time your rss source (where you got the code from) updates their site, or their feed, your's updates too! Search Engine spiders realize that, and think you updated your site too, when all you really did was kick back and watch the traffic flow! If you really want to step things up a notch, you can become a content alligator. Oops! Content Aggregator! This is simply the practice of adding more than one channel into your rss feed, creating a mixture of more than two seperate feeds. This could mean that in theory, the spiders are seeing your site being updated every few minutes!
If you have any unique, personal content being updated by you or your webmaster, consider making your own feed for that, and submitting it into rss directories, for even more links.
Those are two of the most important factors, and for the rest, stick around for part 2!
Chris Everson in partnership with Mark Shay
John Mueller Surprises with Answer to a Negative SEO Question Search Engine Journal
12 Ways to Build a Winning SEO Strategy on a Small Budget Search Engine Journal
Google Introduces Beta Explanations that Can Explain Smaller Issues with SEO Marketing Campaigns - Inc.
Google Introduces Beta Explanations that Can Explain Smaller Issues with SEO Marketing Campaigns Inc.
Coaching SEO To Win Forbes
SEO myths busted by an ex-Googler Search Engine Land
How to Make SEO Happen in 2020 Practical Ecommerce
Video: Jeff Selig on the early days of SEO, Google algorithms & international SEO - Search Engine Land
Video: Jeff Selig on the early days of SEO, Google algorithms & international SEO Search Engine Land
Why SEO is an Essential Puzzle of Digital Marketing Business 2 Community
8 Tried & Tested Tips for Improving SEO & Developer Relations Search Engine Journal
How to Create a Superior SEO Strategy Business.com
SEO Is Everyone’s Responsibility: 5 Tips to Get Non-SEOs Bought Into SEO Search Engine Journal
Google’s John Mueller: Never Blindly Follow Big Sites’ SEO Search Engine Journal
Why Amazon success requires a holistic approach to SEO and advertising DigitalCommerce360
SEM vs. SEO vs. PPC Defined: What’s the Difference? Search Engine Journal
Basic SEO Tips Any Content Writer Should Know Business 2 Community
Reciprocal Links: Do They Help or Hurt Your SEO? Search Engine Journal
Seo-Ho Lee, Rohini Narayanan and Thomas Coulouras: Youth press Neal to support Green New Deal - GazetteNET
Seo-Ho Lee, Rohini Narayanan and Thomas Coulouras: Youth press Neal to support Green New Deal GazetteNET
Local SEO Strategy Guide: How to Rank Where It Counts Search Engine Journal
How Does SEO Work? JumpFly PPC Advertising News
THE HOTH is releasing their secret formula to SEO success in their new guide The Ultimate SEO Strategy Template for Getting More Website Traffic - PR Web
THE HOTH is releasing their secret formula to SEO success in their new guide The Ultimate SEO Strategy Template for Getting More Website Traffic PR Web
Four ways to improve your SEO results in 2020 Baltimore Business Journal
Elevating Women in SEO: The Industry Still Has a Long Way to Go Search Engine Journal
Here’s Why Inclusive Web Design with SEO Wins 2020 Search Engine Journal
How to Write SEO Proposals That Prove Your Value & Eliminate Client Concerns [Webinar] - Search Engine Journal
How to Write SEO Proposals That Prove Your Value & Eliminate Client Concerns [Webinar] Search Engine Journal
The 8 Benefits of SEO for Ecommerce Practical Ecommerce
Why SEO is Important for Your Business Business 2 Community
TripAdvisor Buys SinglePlatform For $51M From ConstantContact To Offset Google's SEO Roadblocks 12/09/2019 - MediaPost Communications
TripAdvisor Buys SinglePlatform For $51M From ConstantContact To Offset Google's SEO Roadblocks 12/09/2019 MediaPost Communications
30+ SEO Stats from 2019 to Guide Your Strategy in 2020 and Beyond [Infographic] - Social Media Today
10 SEO factors that influence your Google ranking Eastbourne Herald
Digital Marketing Consultant (SEO and SEM) Pedestrian TV
Trend-Watcher: 6 New Ways to Do SEO in 2020 Business 2 Community
Could Blogging Boost Your Ecommerce SEO? Practical Ecommerce
Park Hang-seo: “We will try our best for fans' dream” Nhan Dan Online
SEO Trends to Look Forward to in 2020 IMC Grupo
Leeds SEO Specialist Offers Free Audits & Analysis StreetInsider.com
The Most Effective Link-Building Strategies According to SEO Experts MarketingProfs.com
Sr. Manager, SEO job with NBCUniversal, Inc. | 407143 mediabistro.com
Best Tips for SEO Writing in 2020 What Mobile
Seo Ye Ji being considered for female lead opposite Kim Soo Hyun in 'I'm a Psycho But It's Okay' - allkpop
Seo Ye Ji being considered for female lead opposite Kim Soo Hyun in 'I'm a Psycho But It's Okay' allkpop
Survey Says: The Best SEO At Google Is John Mueller Search Engine Roundtable
Peter O'Neil the Co-Founder of SEO & Grow appears on this episode of the Irish Tech News podcast - Irish Tech News
Peter O'Neil the Co-Founder of SEO & Grow appears on this episode of the Irish Tech News podcast Irish Tech News
Misquoted and misunderstood: Why many in the search community don’t believe the WSJ about Google search - Search Engine Land
Misquoted and misunderstood: Why many in the search community don’t believe the WSJ about Google search Search Engine Land
Global SEO Service Provider Services Market to Witness Significant Revenue Growth During the Forecast Period, 2020–2024 - Eastlake Times
Global SEO Service Provider Services Market to Witness Significant Revenue Growth During the Forecast Period, 2020–2024 Eastlake Times
What Does It Mean to ‘Do SEO’? Search Engine Journal
Hometown of popular football coach Park Hang-seo pushes to create Vietnam-style village - Viet Nam News
Hometown of popular football coach Park Hang-seo pushes to create Vietnam-style village Viet Nam News
The Best Free SEO Tools to Increase Your Rankings Entrepreneur
How Important SEO Friendly Themes Are For Your Site Nerd's Magazine
7 SEO best practices you should be doing regardless of what Google says Search Engine Land
Poll: After The SEO Audit; Next Steps Search Engine Roundtable
Seo In Guk, Lee Soo Hyuk, And More Share Their Excitement For Upcoming Film As Filming Wraps Up - soompi
Seo In Guk, Lee Soo Hyuk, And More Share Their Excitement For Upcoming Film As Filming Wraps Up soompi
Hyun Bin, Son Ye Jin, Seo Ji Hye, And Kim Jung Hyun Elicit Intrigue In “Crash Landing On You” Main Poster - soompi
Hyun Bin, Son Ye Jin, Seo Ji Hye, And Kim Jung Hyun Elicit Intrigue In “Crash Landing On You” Main Poster soompi
6 Brilliant Reasons Why You Should Use SEO Tools Search Engine Journal
My experience with SEO Practical Ecommerce
SEO Keyword Research: 13 of the Biggest Mistakes You MUST Avoid Search Engine Journal
SEO Service Provider Services Market- Growing Industry, Demand and Business Outlook 2019 to 2025 - Hitz Dairies
SEO Service Provider Services Market- Growing Industry, Demand and Business Outlook 2019 to 2025 Hitz Dairies
What's the Value of SEO? Practical Ecommerce
Can SEO Be Made Predictable? Search Engine Journal
Local Businesses are Following Local SEO Trends to Reach Potential Customers America Daily Post
6 SEO Tips to Benefit Any Business Entrepreneur
Ongoing Education: Your Secret to SEO Success Search Engine Journal
5 On-Site SEO Factors That Matter Most Search Engine Journal
5 Easy SEO Wins with Powerful Results Search Engine Journal
7 Basic SEO Best Practices You Can Learn from Huge Travel Brands Search Engine Journal
7 Ways to Improve Your Website's SEO Business.com
Hyun Bin, Son Ye Jin, Seo Ji Hye, & Kim Jung Hyun are all elegance in main poster for 'Crash Landing On You' - allkpop
Hyun Bin, Son Ye Jin, Seo Ji Hye, & Kim Jung Hyun are all elegance in main poster for 'Crash Landing On You' allkpop
Is SEO Really Complex or Are We Overcomplicating It? Search Engine Journal
10 Ebooks About SEO You Should Download & Read Now Search Engine Journal
7 Best SEO Tools to Help You Rank Higher in Google Entrepreneur
Link Popularity --- Its Role and Importance In Getting Top Search Engine Rankings
Introduction"Link Popularity" - these words may have caught your attention several times while you have been searching the Internet for tips on optimizing your website for top search engine rankings. Link popularity means popularizing a particular link of a website by increasing the number of websites that link to that site.
Search Engine Optimization :: The Basics and Why Websites Need It
We all know that the most targeted traffic we can get for our websites is from search engines. If you have a little patience and time to set websites the right way you can have a great source of excellent traffic and, best of all, you get it for free.
Seek Engines: What If Seek Had Bumped Out Search?
In the early days of the World Wide Web, when things were just getting started many geek speak terms were jockeying for position to be the standards for years to come. I used to drive by a California-based company every day that had named itself YKK and think, "What a pity.
Agressive Linking Strategies Help To Get Your Site Noticed
A good link building strategy has become an essential part of search engine marketing and positioning. It has been the topic of many web conferences around the world for quite some time now.
Alert Marketing - Get Google Search Results By E-mail
Sometimes our jobs as marketers means we need to look beyond the obvious. Google, for example, offers their Google Alerts service.
Anchor Text Optimization
Anchor Text (also called phrase linking) can significantly improve your web pages relevance in the search engines. Optimized or keyword rich anchor text can help your web site gain positioning in the search engines as well as help drive better targeted search traffic.
How Important is PageRank, Really?
Webmasters can spend most of their waking hours doing everything they can to raise their Google PageRank. It is common knowledge that PageRank, which is largely based upon the number and quality of backlinks a webpage has, is an important factor in how well a particular webpage ranks within the Google search results.
Google PageRank Explained
1. What is PageRank? Here is what Google says:" PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value.
Easy And Simple Steps To Get Listed In Search Engines
Search engines are one of THE best resource for free advertising. Better your web site's search engine position better be the traffic generation.
Google Gunning For Directories?
Why is it that webmasters are so quick to blame Google if their website falls down the search rankings, or out of the rankings altogether? Can it never be their own fault?I read an amusing forum post headed "What's up with Google?". The writer had a website just 2 months old, which had only had 2 visits from Googlebot, a Google robot.
Google Rankings -- Achieve Top 10 Rankings with Free Tools
In order to get a top 10 google ranking it is imperative to not only know how to use the resources that are available to us, but to also know what to do with them. The key is always to find out what tools are the ones to use.
Submit Your Website to Search Engines
Some search engine submissions are free and some pay for this benefit but before I get into it I would like to place a little word of warning.There will be some places that will offer to submit your website to hundreds or even thousands of search engines for free.
The Changing Face of Search Engine Optimization
With the ever evolving internet market for just about anything you can imagine and Google's index growing to almost 9 billion pages, and counting, there is little dispute amongst search engine optimizers that our job is getting much harder. From linking to articles, and density to ontology, our industry changes as fast as any other.
Link Popularity Explained and How To Build Links
Link popularity is the single most influential factor for determining how well a web site will perform in search engine rankings. A web site's link popularity is computed from the number and more importantly, the quality of links pointing to a web site.
Goofy Mistakes that Hurt Your Search Engine Rankings
One thing is for sure, you don't want to spend hours, perhaps days, months, or years on a website to have some stupid little mistake get your site dropped or never even listed in the search engines. There are a lot of rules that search engines have created to block out what they call spammers, so don't kid yourself by telling yourself you are not an evil spammer.
Finding the Right SEO Company
I often talk to people who have lost faith in Search Engine Optimization (SEO) firms because of bad experiences. Either they saw no results, felt that they were tricked into subscribing to a service that could not work, or that they wasted money on a firm that did them no good.
Search Engine Marketing Simplified
All the great efforts made for making your own site, goes in vain when your site doesn't bring you business. The reasons can be anything right from less traffic, to less page-per-views, or lesser PageRank.
All about SEO or SFO?
First let's start with definitions:SEO: Search Engine Optimization, SFO: Search Friendly Optimization.These two things are what most webmasters have trouble balancing.
Why You Need a SEO Maintenance Plan
A search engine optimization maintenance service plan will ensure that your site will continue to increase in its rankings, attract more visitors and make more sales. It's not enough to simply design your web site, have it optimized for the search engines and expect it to continually rank well.
Fresh Content Improves Search Engine Optimization
Many search engine optimization companies will sell you a search engine optimization package that addresses many of the major aspects of search engine optimization. These aspects include, but are not limited to, use of file names, alt tags, h1 tags, keyphrase density, meta tag optimization, link analysis and the like.
|home | site map|