Determining the Value of Your SEO Service
Every once in a while--and probably more often than we should--we find ourselves reviewing our SEO pricing models. Pricing SEO has always been a real sticking point for me because there is no one-size-fits-all pricing metric. As I began our most recent review of our pricing something really starting to become quite obvious; search engine optimization is requiring more and more research and analysis than it ever did before.
After doing SEO for several years (since 1998) I recently put all of our regular SEO duties into a spreadsheet and noting the amount of time spent on each activity on a one-time basis, monthly basis, and a per-page basis (both one-time and monthly). This format allows me to quite easily see the man-hours and costs involved in each distinct duty that we perform over the course of an SEO campaign. It also allows me to see the changes that occur in our SEO processes.
A year ago, the bulk of our optimization occurred in the set-up phase, with the monthly optimization consisting of a few hours of link building, rankings monitoring and on-page tweaking. Now, the set-up is just a mere fraction of the hours that go into each optimization campaign. The continual analysis performed on each account every month does not exceed that of the set-up, but add a couple months worth of optimization together and it does. Expand that to a six or twelve month campaign and the man hours of research and analysis performed far exceeds the initial set-up process. And believe me, we do a considerable amount of research up front!
Differing Pricing Models Between SEO Companies
SEO providers come in all shapes and sizes. We often have potential clients come to me price shopping. They are not comparing our services with our competitors, but they are comparing our pricing with our competitors. In that battle we lose almost every time, and the reason for that is because there is always an "SEO" company that will work for less. With SEO, however, you usually get what you pay for. If you want a cheap service, you'll get cheap results.
"But isn't SEO all about top rankings? If firm X can provide top rankings for less, shouldn't I go with them?" This is standard fare from bargain shoppers, but the basic questions to ask yourself is this: do you want top rankings or do you want more business? Most SEO companies are in the business of achieving top rankings and everything else is not their problem. Even still, it is rare to find inexpensive SEOs that can achieve top rankings for competitive, high ROI terms, maintain those top rankings through constant algorithm changes, and continue to beat out your competition which are optimizing for the same keyword phrases.
If you're paying someone only a few hundred or even just a few thousand dollars each year to work on your site, how many man-hours do you really think they are giving you each month? When your site gets dropped or rankings mysteriously crash, how much time do they spend trying to find potential issues and problems? Even the best sites-and those optimized by the best SEOs in the world-can suddenly disappear from the search engines. Sometimes it's a temporary issue, sometimes it's because of something the client did, and sometimes it's due to other external factors. Whatever the reason, the SEO needs to thoroughly investigate so the issue can be corrected.
Continuous Optimization Services
Recently we've changed our overall outlook on the month-to-month SEO services we provide. This is largely due to the number of clients that come to us each month after having been penalized by one or more engines because of previous SEO work performed which ran afoul of the search engines. Rarely do these cases allow for a quick fix which puts them back into the top positions overnight. With the suspected Google sandbox, over-optimization penalties and aging delays, many of these sites must go through a rather lengthy period before they are placed back in the index and allowed to perform well in the search results, long after penalization issues have been resolved.
We look at what we provide similar to having an investigator on retainer. Our job, each month, is to continue to seek out potential problems that may now, or in the future, be keeping our client's sites from performing as best as they can possibly be. If our clients are not in the first page for all their targeted ROI phrases, then our job is to find out why. And then if they are not in the top 5, our job is to analyze what it takes to get them there. And if they are not in the top 3 then we need to see what the competition has going for them that our client doesn't. And if they are not in the Pole Position, our job is to find and eliminate all potential external barriers, no matter how small. And all of this must be done while maintaining the integrity, usability, and performance of the client's site.
Sometimes all this is as simple as finding a duplicate URL somewhere that we didn't know about and other times after months of research we find that a client links out to sites that link out to other sites using spammy techniques. These types of things have to be under constant analysis, even if a site performs well. Heading off problems before they occur is a big part of the SEO game, and plays heavily into pricing.
Pricing is a big deal for the average business owner and it should be. However, pricing alone should not be the deciding factor in which SEO provider you choose. Find out what services you'll be getting. If you get the impression that the SEO is done after a few hours of up front work, you may not be getting enough investigation for potential or existent, yet unknown, problems. This can cost you later on.
On the other hand, just because someone charges huge fees does not mean they'll do you well either. This is a symptom of many very large SEO companies. Do your homework and find the company that will treat you as their only client. If you get that kind of service, you will undoubtedly reap a very significant return on your investment.
Stoney DeGeyter is president of Pole Position Marketing, a professional search engine optimization and marketing firm based in Reno, NV, providing quality SEO services since 1998. Stoney has is also a moderator in the Search Engine Forums and Small Business Ideas Forum. You can read his SEM blog at (EMP) E-Marketing Performance. You can email him with any questions at email@example.com
How QA Testing for SEO Can Boost Your Traffic & Revenue Search Engine Journal
1Digital Agency Starts SEO for KM Herbals PRNewswire
You're Likely Missing Out on Google Traffic. Boost Your SEO with This Budget-Friendly Tool. - Entrepreneur
You're Likely Missing Out on Google Traffic. Boost Your SEO with This Budget-Friendly Tool. Entrepreneur
1Digital Agency Starts SEO for KM Herbals | State | dailyamerican.com Daily American Online
Use SEO to Overcome Crisis - business.com Business.com
How is SEM related to SEO? AZ Big Media
Why & How Content Pruning Helps Your SEO Search Engine Journal
How Can I Set Up an SEO Agency? Search Engine Journal
6 Effective SEO Tips for Beginners BOSS Magazine
DMA Named Best SEO Company for August 2020 Martechcube
What SEO Strategies Should You Be Using Right Now? Digital Information World
The 3 Types of SEO Reports You Should Be Building in 2020 Search Engine Journal
5 Key Tools to Improve the SEO Potential of Your Content Social Media Today
You Don't Have to Code to Be Great at SEO Search Engine Journal
15 Most Common Enterprise SEO Job Requirements Search Engine Journal
10 On-Site Technical SEO Factors to Assess in an SEO Audit Search Engine Journal
Advanced tactics for SEO title tag optimization Search Engine Land
Common Shopify SEO pitfalls and how to avoid them Search Engine Land
SEO Audit Checklist: 9 Page-Level Factors to Assess Search Engine Journal
AMP & SEO: Everything You Need to Know Search Engine Journal
10 Website Content Factors You Must Check During an SEO Audit Search Engine Journal
Extra Structured Data Could Be Useful for SEO Search Engine Journal
Why SEO & Machine Learning Are Joining Forces Search Engine Journal
Top 4 SEO Trends for 2020 and Beyond Marketing Tech Outlook
How to Use Heatmaps to Take Your SEO Strategy to the Next Level Search Engine Journal
Amazon SEO Isn't Google SEO: 6 Differences That Matter Business 2 Community
How to Prevent SEO Issues With QA Testing [Webinar] Search Engine Journal
This training in SEO and social media could make all the difference in your marketing efforts - Boing Boing
This training in SEO and social media could make all the difference in your marketing efforts Boing Boing
How to Evaluate Content Length in an SEO Audit Search Engine Journal
11 Domain Factors You Must Evaluate During an SEO Audit Search Engine Journal
6 Best Hacks For SEO Managers Business 2 Community
Google Ads vs SEO: Which One To Choose? YourStory
What's The Impact Of Machine Learning On SEO? Marketing Tech Outlook
Google SEO 101: Page Speed Optimization Search Engine Journal
6 Quick SEO Fixes for Website Optimization Business 2 Community
Prosper live chat: Alex Jordan, director of Museo Analytics, answered your SEO questions - Stuff.co.nz
Prosper live chat: Alex Jordan, director of Museo Analytics, answered your SEO questions Stuff.co.nz
Search Engine Optimization (SEO) Tools Market 2020 SWOT Analysis & Key Business Strategies By Leading Industry Players- Ahrefs, Google, SEMRush, KWFinder, MOZ, Yoast SEO, Bonus Tool, SpyFu Etc. - Owned
Search Engine Optimization (SEO) Tools Market 2020 SWOT Analysis & Key Business Strategies By Leading Industry Players- Ahrefs, Google, SEMRush, KWFinder, MOZ, Yoast SEO, Bonus Tool, SpyFu Etc. Owned
SEO Checklist: The Positive & Negative Signals You Need to Know About [Infographic] - Social Media Today
SEO Checklist: The Positive & Negative Signals You Need to Know About [Infographic] Social Media Today
Global Search Engine Optimization (SEO) Software Market 2020 by Major Players – Linkody, Moz Pro, WordStream, SpyFu - Bulletin Line
Global Search Engine Optimization (SEO) Software Market 2020 by Major Players – Linkody, Moz Pro, WordStream, SpyFu Bulletin Line
All in One SEO Pack Vulnerability - New Exploit Search Engine Journal
3 Tips for Keyword Research & Content Localization Success Search Engine Journal
Seo Ye-ji gives us wardrobe envy in It’s Okay to Not Be Okay South China Morning Post
Why SEOs should care about brand Search Engine Land
AMP Digital Agency Offers Effective SEO Services in Minneapolis, MN - Press Release - Digital Journal
How to Improve SEO Agency-Client Communications & Relationships Search Engine Journal
SEO Software Market Worth Observing Growth : Searchmetrics, Ahrefs, Moz - Press Release - Digital Journal
SEO Software Market Worth Observing Growth : Searchmetrics, Ahrefs, Moz - Press Release Digital Journal
SEO Software Market 2020 COVID-19 Worldwide Spread and Top Key Players – Conductor, SE Ranking Limited, Yext, AgencyAnalytics Inc., WordStream, etc - Owned
SEO Software Market 2020 COVID-19 Worldwide Spread and Top Key Players – Conductor, SE Ranking Limited, Yext, AgencyAnalytics Inc., WordStream, etc Owned
Mother jumps into 30m well to save son The Phuket News
How to Choose an E-commerce SEO Agency? https://www.indianretailer.com/
'It's Okay To Not Be Okay' actress Seo Ye Ji's past appearance in Big Bang's 'Let's Not Fall In Love' MV going viral - allkpop
'It's Okay To Not Be Okay' actress Seo Ye Ji's past appearance in Big Bang's 'Let's Not Fall In Love' MV going viral allkpop
Content Marketing Manager Charlotte Agenda
SEO: Back To Basics Forbes
10 SEO Tips to Implement in 2020 SmarterCX
SEO: Why It Matters in Today's Market RisMedia.com
How to Overhaul Your SEO Strategy for Just $50 Entrepreneur
SEO Service Provider Services Market Demand and Growth Opportunities by 2025| WebiMax, OneIMS, Thanx Media, Scripted - Owned
SEO Service Provider Services Market Demand and Growth Opportunities by 2025| WebiMax, OneIMS, Thanx Media, Scripted Owned
Photo: A dapper Park Seo Joon and his cute pet dog Simba are up to their old shenanigans during a photoshoot - PINKVILLA
Photo: A dapper Park Seo Joon and his cute pet dog Simba are up to their old shenanigans during a photoshoot PINKVILLA
It's Okay To Not Be Okay: Kim Soo Hyun, Seo Ye Ji, others wrap filming sans a party for THIS reason - PINKVILLA
It's Okay To Not Be Okay: Kim Soo Hyun, Seo Ye Ji, others wrap filming sans a party for THIS reason PINKVILLA
The 10 Commandments Of SEO Forbes
Design: Making SEO Look Good Forbes
SEO in 2020: What Basics You Need to Know to Be Successful Search Engine Journal
SEO, Content, and Email Work Better Combined Practical Ecommerce
SEO in 2020: Going Beyond Google Search Engine Journal
6 Ways to Know If Your SEO Is Broken Practical Ecommerce
In uncertain times, jump start your SEO TechCrunch
Secrets That Make SEO Work Best 04/13/2020 MediaPost Communications
7 Steps to Highly Relevant, Search Engine Friendly, and People Useful Web Site Content
The task is to build a Content Rich Search Friendly and People Friendly Web Site Quickly. These 7 Steps will show you how with about 10 Hours work you can build over 50 pages of rich, Search Engine relevant content for your web SiteStep 1 - What is Your Web Site's Main ThemeThis is a Fairly easy step.
Googles New SEO Rules
Google has recently made some pretty significant changes in its ranking algorithm. The latest update, dubbed by Google forum users as "Allegra", has left some web sites in the dust and catapulted others to top positions.
Is Reciprocal Linking Dead?
I just read an article at SitePro News that really rings my bell.It was written by Mike Banks Valentine.
Search Engine Optimization Tips For 2005 - Part Three
Welcome to part three of our series of articles on search engine optimization. In the third and final part of our series of articles on search engine optimization we cover the topic of links, the types of links and what makes them so important.
STOP Writing for Search Engines
Back when I was starting out with my first internet venture, I did a crazy thing. I subscribed to a Search Engine Optimization newsletter.
Five Simple Steps to Getting Links to Your Site
Today if you want your site to survive in the search engines your going to need backlinks. Almost all the major search engines rank sites based on the number and the quality of backlinks.
Whats with the Competition? Ever Heard of Cooperation?
I attended the SES Expo in San Jose, CA the other day. It was an hour from my home in Larkspur, CA just north of the Golden Gate Bridge.
Link Reputation - How to Improve Search Engine Rankings
One of the most overlooked strategies to improve search engine rankings is building your link reputation. This link popularity strategy is just as important or equal to creating keyword rich content pages.
So, Where Has Your Search Engine Been Today?
Visit Google, Yahoo, MSN or one of the lesser search engines, and you get a few million results for just about any search term. Despite this impressive depth of results, most users consider only a few of the WebPages being pointed to.
Copywriters: Make Friends with Search Engine Optimization
I don't know about you, but I felt a lot of internal resistance when it was first suggested to me that I write 'for' the search engines. Years of training and habit, and a lot of pride, turned me against the idea of adjusting or changing my copy to suit 'spiders'.
Have You Heard Of Website Optimization
Have you heard of website optimization ? If you are building a website or have a new one and you have never heard of it, then you had better take note, because if you want to climb the ladder on the search engines it is something you need to learn about. Website optimization means optimising your website so the search engine spiders will love it.
Webmaster-Friendly Google Operators
There are a lot of operators (commands you can enter in the Google search box to return specific results) you can plug into Google in order to find what you want. For webmasters and website owners, however, a few particular operators can be especially useful.
Your Website Title Could Be Costing You Money
Nothing could be simpler than the title you give to your web pages right? Unfortunately, the vast majority of the websites I visit these days have absolutely terrible titles that hurt their online business. The title of your website is a very important part of getting good rankings on most of the major search engines.
High Google Rankings: Frequency vs. Positioning
There's an assumption that the higher a ranking or positioning you have with major search engines; the more people will beat a path to your web doorstep. But based on my experience, that's simply not true! There's another factor that is just as important and may actually drive more traffic to your site.
Being dumped by Google? Learn how to avoid becoming a victim next time around!
After Google latest update nicknamed "Florida", many webmasters discovered that their traffic plummeted.What happened?More importantly what can you do about it?And what will Google do next?What happened was that Google made an algorithm change on how they rate web pages.
Designing a Website So the Search Engines Will Like You
Before you go and spend big money on a professional website designer, or start designing yourself, read through this article and make sure that you or your designer knows how to design a website that the search engines will like.Being a web designer myself, I know firsthand what they teach you in college about being a good designer.
Beyond Search Engines
Some webmasters report that search engines account for 75% or more of their total website traffic. However, it's important not to become too dependent on search engines for new business.
Search Engine Updates vs. SEO
Webmasters always anxiously wait for a search engine update. Those who rank well want to see their sites get even better.
Website Copy-writing for Higher Sales and Higher Search Engine Ranking
Why, you ask? Mainly, because search engines want to provide their users with good content. How do they find it? By surfing the web for it.
Organic SEO: Patience For Long Term Ranking Results
When does long term SEO show ranking results? It takes time for optimization to produce targeted traffic to your website. Organic SEO requires time to take effect, just as it takes time for your web pages to start showing up in the search engine results.
|home | site map|