SEO Information

How Do I Improve My Web Site Conversion Rate? Part 1


Question 1.

What do you mean by conversion? Do you mean getting someone to answer the simplest call to action such as "read more here" or actually selling a product or service?

What you're talking about here are two different ways to measure your website. "Read More Here" is what I would call a variable affecting your conversion rate. I call these kinds of variables "Micro Conversions" because they are all small (microscopic even) steps toward a full conversion. A micro conversion is something that you should test and measure. "Read More Here" might get a worse click-through rate than "Click here to find out how to win a month's supply of vintage wine." So by improving this click through, you get the person browsing to take another small step toward your final website goal. By doing this, you improve your overall conversion rate, which in this case is to get someone to register or subscribe to win a month's supply of vintage wine. Micro conversions can be tracked by measuring the click through of links, or the read time for content, or the bounce rate for headlines and copy. Full conversion is persuading your visitors to do what you want them to do. In my example, it would be registering to win wine, but it could be subscribe to a newsletter, download an audio file, buy a product, sell a service or whatever, but it should reflect what your website's business objective is.

Question 2.

What strategies would you suggest when there is no "online" conversion possible? I need them to call me for more info, to learn more and to eventually give them a proposal.

There is no such thing as "no online conversion". You're looking for leads who will eventually phone you but the visitor is the one with the power. If you don't give your visitors a reason to let you continue to have a dialog with them, then they won't. Using opt-in is one answer. If, for instance, you ask for a name, email address and telephone number from your visitor so that he can then get useful information from you in the form of a free report or audio file, you do two things. First, you qualify the visitor as someone who is interested in your services, and second, you get permission to contact him/her again. You need to build into your website a powerful reason for your visitors to give you permission to email or talk to them rather than expect someone to pick up the phone. In your case, you say they need to ring you to learn more. Put what they need to learn into some form that they can opt in to get, such as a white paper, report or audio file. Then you have a conversion rate that is the percentage of people who give you permission to continue the dialog with them by giving you their email address or phone number so that they can learn more about your offering. People visit a website to get information, so give them the means to get it.

Question 3.

What if the product you sell is also sold by several others on other websites? How do you get someone who is browsing the Internet to notice your site and want to order from you?

In offline marketing, a successful tactic is differentiation. It's no different online. If you stand out from your competition, then you get noticed. What makes you different (not necessarily better, just different) from your competition? A USP makes an enormous difference to conversion rates. We improved subscriptions by 11% per month for six months by differentiating ourselves. The second point is that your site should be of use to your visitor. The one thing that all people online have in common is that when they browse they are looking for information. So give your visitors what they want in the form of education. If your potential customers become educated about your offer and take away something useful from your website, they will remember you over your competition.

Question 4.

How do you get the address, telephone number and name of the owner of any company that you're trying to get in touch with to see if they would be interested in what you sell?

You need to get permission from the visitor to get that information. It can't be done with any tracking tools available. There is a very good reason for this and it's called privacy. If you or I went online and could have our names, addresses and phone numbers tracked by software, it could be potentially dangerous. Imagine if you were online and were talking in a chat room about going on holiday in a faraway land for the next few weeks and your personal information could be gathered. The person who sees that information then knows when to go to your address and rob you while you're away. It's OK to track browser behavior because no personal details are ever tracked. I for one hope it stays that way.

Question 5.

What should one look for in the web logs to determine conversion rates?

Web log files are a problem because they record everything. Web logs record every request to your site's pages from search engine indexes, to email harvester software, link harvesters and visitors. So first you need to filter out from log files the information that isn't relevant to visitors. Then you're looking for unique visitors (not visits) or unique sites. Once you have that filtered figure, you have the approximate number of visitors coming to your site, still not close to 100% because of proxy servers recording multiple visitors as one browser, but it's as close as you can get with log files. Then you divide the number of people who complete the conversion action by the total visitors. That is your conversion rate. If you can get software that doesn't use logs like IRIS Metrics or log software that works out the filtering like Web Trends, it makes your job much easier.

Question 6.

What factors have the biggest impact on conversions on my web site?

The short answer is differentiation, target marketing, your site's relevance to your desired audience, measurement, experimentation, and most importantly trust.

Differentiation is the first step in the process. You must find a way to stand out from the competition. It should start with the domain name, and continue throughout your entire website's strategy.

Then in your content, your copy and your design, you must smack your target audience between the eyes. You have to find out exactly what it is they want and answer the wants and needs of that audience.

Relevance is hugely important, too. If you're running a campaign on Overture or Google with certain keywords, your audience should land at exactly the right place after typing those keywords and finding your website. So if the audience types "Red Vintage Wine" into Overture and your link appears, on clicking through they should be taken to the page on your site talking all about and selling red vintage wine. They shouldn't land at the home page of your website which has a small link to the red vintage wine section and 5 or 6 other types of wine for sale.

Measuring and experimenting is then the key to improving conversion rates. You can't improve conversion without measurement unless you're making educated guesses or you're just plain lucky. So get a good measurement system, learn what it's all about, and test your changes.

Finally and most importantly trust. You can't sell anything if your audience doesn't trust you. You can help them to trust you by prominently displaying your privacy policy, your shipping procedure, the fact that you use SSL encrypted protection for the forms on your site, that hundreds of satisfied customers have already bought from your store, that you make it very easy to find contact information such as a name and address as well as support via email. You could educate via your website with articles and 'how to sections' or newsletters and instill trust over time. In short, your prospect must trust you to part with his or her money.

What's next?

In part two of this series, we'll be looking at measurement software tools, the pros and cons of logs versus ASP vendors, average conversion rates, why it helps to track visitor activity using the software which is available, and what you should test and tweak to improve conversion rates.

Steve Jackson is CEO of Aboavista, editor of The Conversion Chronicles and a published writer. You can get a free copy of his e-book sent to you upon subscription to the Chronicles web site (http://www.conversionchronicles.com).


MORE RESOURCES:
SEO: Can Ecommerce Sites Win the Answer Box?  Practical Ecommerce

Think ecommerce sites can't win Google's answer box? Think again. But do top shopping sites even win for answer boxes for their own brands? Find out here.


CWDSC Offers Law Firm SEO Services  Yahoo Finance

CHICAGO, IL / ACCESSWIRE / May 26, 2019 / Chicago Website Design SEO Company (CWDSC) has announced that they are offering law firm SEO services.


The real-time SEO shift: Research, ranking and recommendations  Search Engine Land

Evolving consumer expectations driven by the breakneck speed of technological advancements are pushing marketing teams to the brink. Companies of all ...


The Best Free SEO Tools to Increase Your Rankings  Entrepreneur

You don't need a massive marketing budget to rank higher on Google. The best free SEO tools help you boost traffic and analyze the competition.


Cars.com vs. CarGurus.com saga shows the importance of SEO (and the bad side of a Google update)  Search Engine Land

For Cars.com, the popular automotive marketplace, the March 2019 core update was good: the company has seen a 49% increase in search visibility since.


SEO Guide to Angular: Everything You Need to Know  Search Engine Journal

Learn how to optimize your Angular website for search engine crawling, rendering and indexing in this technical SEO guide.


How to Approach Content Creation for SEO [PODCAST]  Search Engine Journal

Discover a three-step framework for creating a sustainable *content* strategy for search and how to analyze *content* that Google favors.


How startups can use Amazon's SEO best practices to dominate new shopping verticals  TechCrunch

Amazon dominates the top ranking positions of Google for tens of thousands of ecommerce queries, but there are plenty of products in newer shopping ...


7 SEO best practices you should be doing regardless of what Google says  Search Engine Land

In many ways, organic search rankings are the lifeblood of the online business world. As SEO specialists know all too well, Google is famously quiet about what ...


The London SEO Community Is Special  Search Engine Roundtable

I am sitting here in the London airport waiting for my flight out and I keep thinking how amazing the SEO and SEM industry and community is here in London.


10 Chicago SEO & SEM Agencies To Know  Built In Chicago

Chicago is home to a large selection of top-tier SEO/SEM agencies that can help. We've rounded up 10 you should know.


Here’s what you need to know about image optimization for SEO  Search Engine Land

A lot can be said about web performance and images. This post aims to provide an overview of key aspects of image optimization to help with your SEO efforts, ...


The Next Big Trends in SEO  EContent

SEO has grown to encompass much more than its original acronym, and the SERP isn't limited to ten blue links anymore. Because digital marketing strategies ...


Google: SEO Contests Are Useless and Should Be Ignored  Search Engine Journal

Google's John Mueller sounded off on SEO contests, warning people they're a waste of time and effort.


Meet Cocolyze, the SEO Tool That REALLY Simplifies Your Work  Search Engine Journal

This post was sponsored by Cocolyze. The opinions expressed in this article are the sponsor's own. A few months ago the SEO solution, Cocolyze.com ...


Boosting Local SEO with Google My Business [PODCAST]  Search Engine Journal

Greg Gifford talks about boosting local SEO with Google My Business, some of the new features to look into, and the tricks that will help you get ahead.


What to Know About Technical SEO in 2019  Business 2 Community

A lot of businesses must maintain their visibility and relevance in a search engine box. Data is king in 2019 because people don't look on the yellow pages ...


Drive Traffic To Your Website With These 3 SEO Tips  Forbes

Your business can be impacted by an online presence, for better or for worse. Owning a website isn't enough to make a positive impact on your business, ...


How to Spy on Competitors with Python & Data Studio  Search Engine Journal

This Python script will allow you to scrape Google for a set of keywords and export those results into Data Studio to visualize competitor insights.


11 Ways Get Maximum Efficiency from Your SEO Team’s Efforts  Search Engine Journal

Want to get the most out of your SEO team? Here are 11 tips to help maximize your team's efficiency and make sure your efforts produce results.


How Do Ads, Interstitials & Supplemental Content Affect SEO Visibility?  Search Engine Journal

Editor's note: “Ask an SEO” is a weekly column by technical SEO expert Jenny Halasz. Come up with your hardest SEO question and fill out our form. You might ...


SEO vs PPC: Which One Works Better? [Infographic]  Social Media Today

To increase the visibility of your website in search engine results, the two main strategies you can consider are search engine optimization (SEO) and ...


What's a Blog Without an SEO Strategy?  ABA Banking Journal

Publishing a blog should drive more traffic to your website. Here's where to start when developing SEO-friendly blog *content*.


Voice Marketing Starts with Smart SEO  Street Fight

Voice search is a hot topic in the search marketing world—and with good reason. Nearly 70 million American adults own one or more smart speakers, an install ...


Google launches new video series: SEO Mythbusting  Search Engine Land

Google is launching a new video series on its Webmaster YouTube channel, called “SEO Mythbusting.” The video series will feature Martin Splitt from the ...


Naver SEO: Best Practices for South Korea  Search Engine Journal

Want to expand your potential audience reach in South Korea? Then you need to know these SEO best practices for your Naver search strategy.


Technically-Sound SEO Won’t Always Rank High  Business 2 Community

It's one thing to have technically sound SEO – a well-optimized site that loads quickly has image SEO in place with alt tags, descriptions, and captions, a sitemap ...


Comparing SEO to PPC  Practical Ecommerce

Search engine optimization is different than pay-per-click advertising. While they share the goal of driving searchers to a website, you can't expect the immediate ...


The Complete Guide to On-Page SEO  Search Engine Journal

Search Engine Journal's ebook, The Complete Guide to On-Page SEO, tackles the top on-page SEO factors that impact your pages' visibility on the SERPs.


Your 7-Step Image SEO Survival Guide  Business 2 Community

SEO might seem complicated because there's a lot that goes into it—keyword optimization, site speed, link building, meta tag optimization. But SEO is not too ...


The Best SEO Tips For Online Blogging  iLounge

Aside from coming up with a well-written *content*, bloggers will need to consider how they can rank up in search engines. The higher up you appear, the more ...


51% of D2C Brands Say SEO is a Top Acquisition Channel  Search Engine Journal

A report on direct-to-consumer (D2C) marketing in 2019 finds that SEO is a top acquisition channel for most brands. When asked "what are your top 3.


SEO Test Proves New GoogleBot Is Live  Search Engine Roundtable

Valentin Pletzer didn't want to just take Google's word that the new evergreen GoogleBot is live, so he tested it. In short, Google's word was the truth and the new ...


7 Methods to Research & Analyze Your Audience for SEO  Search Engine Journal

Want to up your SEO game? Here are seven methods, and some useful tools, that will help you research and analyze your audience for SEO.


SEO for Events: 5 Tips to Increase Visibility & Boost Attendance  Search Engine Journal

Here are five SEO tips to leverage the different SERP features available for events, increase visibility, and boost attendance.


WEBINAR: New Secrets to SEO Success  Ward's Auto

Thursday, June 6, 2019 | 2 PM ET/11 AM PT. 91% of shoppers don't move past page one of search results, and with search engine algorithms changing ...


How Resilience Turned A Homeless Teenager Into A Millionaire SEO Entrepreneur  Forbes

As a young teenager he Harry Sanders launched a promising tech business. When it crashed he ended up homeless and living on the streets. But his resilience ...


2019 SEO Trends | Marketing Infographic  MarketingProfs.com

Search engine algorithms evolve continually, so marketers need to keep pace with changing search engine optimization trends. This infographic helps you do ...


User-generated content for SEO: The cost-benefit analysis you need  Search Engine Land

Reviews, videos, photos, questions and answers, comments and other user-generated *content* (UGC) can give search crawlers more information to figure out ...


Why Video SEO Marketing is The Next Content Medium Powerhouse  Influencive

The line between what determines a successful marketing strategy and one that falls behind is often very thin. Cultural and generational trends fuel digital ...


How to Promote Your Brand: SEO or PPC? [Infographic]  Business 2 Community

Marketers face a common challenge of choosing between different methods of marketing their brand, and there are many different ways to market your brand.


Specialist I SEO Specialist - Peapod Digital Labs  Built In Chicago

Peapod Digital Labs is hiring for a Specialist I SEO Specialist in Chicago. Find more details about the job and how to apply at Built In Chicago.


10 Essential On-Page SEO Factors You Need to Know  Search Engine Journal

Editor's Note: This post is from Search Engine Journal's new ebook The Complete Guide to On-Page SEO. This in-depth guide will teach you the essentials of ...


10 Essential Technical SEO Tools for Agencies  Business 2 Community

SEO agencies need a variety of tools for different monitoring and analytical purposes. Luckily there are a number of tools that suit the different needs. But what if ...


Google Launches Video Series On SEO Myth-Busting  Search Engine Roundtable

Google has announced with a video on the Google Webmasters YouTube channel a new video series named SEO mythbusting. The trailer for the series looks ...


"Our goal is to create the next generation of SEO"  MobileMarketing Magazine

People have become used to having *content* recommended to them – whether that be on YouTube, Netflix, Amazon, or on their favourite news publisher's ...


Common SEO Myths You Should Stop Believing in 2019  CEOWORLD magazine

SEO is your go to marketing tool for all of your internet-based *content*. The beauty of SEO is that you are able to do it and manage it yourself whilst learning how ...


SEO FAQs – 7 Questions Our Customers Often Ask  Business 2 Community

According to HubSpot's State of Inbound 2018 report, generating traffic and leads is the biggest marketing challenge for brands. The same report says 54% of ...


Inside The 16th Annual SEO Awards Dinner  Guestofaguest.com

This past Monday, SEO, whose mission is to create a more equitable society by closing the opportunity and achievement gaps for motivated young people in ...


Media VC theses, SEO keywords, cosmology, and brand design  TechCrunch

Where top VCs are investing in Media, Entertainment & Gaming Our media columnist Eric Peckham (who is hard at work on the Unity EC-1, which we will start to ...


Picking a great white label SEO Company for your agency  The Frisky

SEO or also known as Search Engine Optimization, is one of the best ways to gain exposure on the Internet, and if you happen to own a company, agency or any ...


Beyond SEO: How to Reframe the Local Marketing Conversation  Street Fight

David: Mike, great to talk with you again. I'm excited to be back on the Local U circuit with you shortly and look forward to seeing you in Denver in September, ...


3 Tools for Getting Ahead of SEO Disasters  Business 2 Community

Once upon a time, Greenlane had a client launch a new site in WordPress. It was in a staging area before launch, to which the environment was properly ...


How Negative SEO Shaped Disavow Tool  Search Engine Journal

The disavow tool is variously described as something Google provided in order to help it deal with negative SEO or as a way to force information about link ...


NLP Is the New SEO-How AI Will Transform Media and Communications  AiThority

Artificial Intelligence (AI) has fundamentally transformed a variety of industries in recent years. Although the jobs of communications professionals have been ...


In SEO terms, Boris Johnson's rise to power has only just begun  The Independent

As SEO editor, I study what our online audience are interested in and what questions they are asking Google. In resigning as prime minister, Theresa May ...


Google: SEO Contests Useless, Waste Of Time & Generate Tons Of Spam  Search Engine Roundtable

Every now and then you hear about a new SEO contest where you can win money, prizes, recognition and fame. Well, that might just stop now that John Mueller ...


Google: We Don't Provide SEO Support Based On Business Relationships  Search Engine Roundtable

One of the biggest complaints I see from newbies in SEO is that it is impossible to call someone at Google and get an answer on why their rankings are not doing ...


If his life were a movie, Seo Kang-jun says it would be about a guy who tried his best  Rappler

The 25-year-old Korean actor, who is on his first Philippine visit, also says he's humbled by the thought that he's considered as an 'international star'


Danny Sullivan Presents Webmaster & SEO Complaints At Google Ranking Fair  Search Engine Roundtable

Danny Sullivan who is now at Google told us about these ranking fairs, where Googlers can show off ideas and features around Google search. Danny did his ...


4 Tips on Mastering Multi-Location SEO for Your Business  Business 2 Community

Business owners that have to manage multiple locations and franchise owners that have to keep their franchisees in check have a unique problem on their ...


Grow Boating webinar on increasing findability/SEO  Boating Industry

Grow Boating has partnered with Heather Lutze of Findability University to present a free webinar series to help marine industry businesses develop a findability ...


Valerie Bollin Named New VP of Strategic Sales at Apartment SEO  PRNewswire

LONG BEACH, Calif., May 13, 2019 /PRNewswire/ -- Apartment SEO, an innovative, full-*service* digital marketing firm, welcomes Valerie Bollin to its growing ...


How to Boost Your Business Efforts with SEO Strategies?  I4U News

The whole point of running a product based or *service* based business is to increase your overall sales and generate a good amount of profit. Tell me if I am ...


Immigrant founders, smartphone growth, SEO tactics, SoftBank's financials, and AR tech  TechCrunch

Our European correspondent Natasha Lomas spent the past few weeks investigating what's been happening to immigrant founders and tech talent in the UK, ...


SEO Tracker: Has PokerStars' double-domain approach backfired?  EGR Global

Back in December 2018, we reported on how PokerStars was dominating the organic search results for online poker. The brand had a visibility of just under ...


10 Key Steps To Building A Great Small Business Website  Forbes

If you are looking to build a new startup website or make your current site more effective, here are 10 key steps to getting started and helping your small business ...


Top 10 Personality Traits Marketers Need to Succeed [Study]  Search Engine Journal

A recent study of marketing leaders aims to determine which character traits are common among those who are most successful.


Elliotts Marketing, an SEO Agency in the UK, Announces the Launch of their New Website  Yahoo Finance

LOS ANGELES, CA / ACCESSWIRE / May 17, 2019 / The founders of Elliotts Marketing, an SEO agency UK business owners can rely on for their outstanding ...


How to Develop a Guest Blogging Strategy for SEO  Influencive

Guest blogging has different use-cases that can help businesses achieve their goals. The most common ones are increasing your brand awareness and link ...


Best Practices To Improve SEO On Your SA Articles  Seeking Alpha

Are you wondering how to draw traffic to your Seeking Alpha *content*? Below we offer eight of our best tips to try out. These include creating compelling titles,


DFO Acquires Media Buying and SEO Strategy Firm AdTactics  Yahoo Finance

Specialized Experts Join in the United States, Europe and Mexico. NEW YORK, May 1, 2019 /PRNewswire-PRWeb/ -- DFO Global Performance Commerce, ...


What is Social Listening? How it Helps Your SEO  Business 2 Community

What is Social Listening? Social listening is the act of scouring the internet for chatter about your brand. Some of the feedback you'll see on your social media ...


Google's First SEO Mythbusting Video Didn't Have Mythbusting  Search Engine Roundtable

Watching the comments about Google's first mythbusting video reminds me of the comments around the final season of Game of Thrones. All this hype for this ...


Website Speed is Vital for Enhanced User Experience and SEO  MD Magazine

It's expected from users that your site will run fast, feel smooth, and look good. Make sure you're giving today's customer what they want by taking into ...


Mark Harper, Covers.com - An SEO challenge faces the US market  SBC Americas

Speaking at this year's Betting on Sports America event, general manager of Covers.com Mark Harper spoke to SBC about their plans to celebrate 25 years of ...


TechSEO360 Crawler Guide – Sitemaps and Technical SEO Audits  Search Engine People

Guide for the SEO crawler and website audit tool TechSEO360 for Windows and Mac. Analyze websites for technical SEO issues such as duplicate *content* , ...


Park Seo Joon And Soccer Player Son Heung Min Talk About The Empty Feelings That Accompany Fame  soompi

Soccer player Son Heung Min and Park Seo Joon appeared in tvN's variety show “Sonsational” (literal title). Son Heung Min is a famous soccer player who ...


Restaurant's Guide to Local SEO Guide - Increasing Your Restaurant Revenue  Fast Casual

Local SEO is of particular importance in the competitive food industry and can mean the difference between whether a customer finds your restaurant or not.


Oppo appoints Prosperity Media to SEO and SEM account  mUmBRELLA*

International smartphone company Oppo has appointed Prosperity Media as its SEO and SEM partner.


SEO Consultant/Associate Director - Bounteous  Built In Chicago

Bounteous is hiring for a SEO Consultant/Associate Director in Chicago. Find more details about the job and how to apply at Built In Chicago.


In with the old: Smart ways to repurpose your content for maximum impact  Search Engine Land

Unique, innovative, new, compelling, original — all too often, marketers and creatives are told to approach *content* creation through the confines of these ...


Seo In Guk In Talks To Team Up With “Gangnam 1970” Director For First Film In 6 Years  soompi

Seo In Guk is in talks to appear in a new film! Reports emerged on May 17 that singer and actor Seo In Guk would be appearing in director Yoo Ha's new film ...


Technical SEO Specialist - Vivid Seats  Built In Chicago

Vivid Seats is hiring for a Technical SEO Specialist in Chicago. Find more details about the job and how to apply at Built In Chicago.


K-drama oppa Seo Kang Joon turns on charm for Pinoy fans  Philippine Star

Another K-drama oppa was recently in town. South Korean star Seo Kang Joon came to promote the airing of his series, Are You Human?, on GMA Network's ...


On-Site SEO – Meta Descriptions  AffiliateINSIDER

Meta descriptions are an important tool for SEO marketers as they help establish your prominence in SERPs. While it may sound like some sort of obscure ...


Mark Harper, Covers.com - The SEO battle facing the US market  AffiliateINSIDER

At the recent Betting on Sports America event held in New Jersey, we caught up with the General Manager of Covers.com, Mark Harper.


Mariners 7, Twins 4: Fifth innings will haunt Kyle Gibson; SEO in Los Angeles  Twinkie Town

Perhaps we oughtn't have been awake for this one.


Seo Kang Joon reacts to his drama 'Are You Human' being shown in the Philippines  GMA News

Seo Kang Joon: 'When I heard that it was going to be aired in the Philippines I was very..,' Find out his answer here:


Kelsey Jones on Creativity, Living on Hope & Hustle, and Launching a Successful Business [PODCAST]  Search Engine Journal

Kelsey Jones talks about her 12-year journey as an SEO pro, the good times and the bad, and what she's learned along the way.


14 Common SEO Mistakes (And How To Correct Them)  Forbes

Members of Forbes Agency Council weigh in with the most common SEO errors they encounter, along with how they can be corrected.


Majority of SMBs doing SEO are in-housing  Search Engine Land

A majority of small businesses (SMBs) surveyed understand they should be doing SEO but only 36 percent have an SEO strategy in place and are actively ...


5 On-Site SEO Factors That Matter Most  Search Engine Journal

Let's escape the narrow mindset that Google and search engines only prize three primary ranking factors. As important as links and publishing *content* remain, ...


Alexander Rehnborg: Utilising SEO to enhance Sites de Apostas  AffiliateINSIDER

Better Collective has been recognised for its development in relation to the affiliates optimisation for its Sites de Apostas.


Important SEO Trends To Watch In 2019  Forbes

Search engine optimization changes constantly, and businesses that want to stay ahead of the competition need to be aware of them. Keeping a pulse on these ...


Google brings ‘end-to-end’ food ordering to Search, Maps, Google Assistant  Search Engine Land

Google's unofficial new mantra is “helping users get things done” (GTD). To that end, Google is making its many channels, properties and ads much more ...


The Top 5 Ways to Prove the Real Value of SEO  Search Engine Journal

Here are five of the best ways to prove the real value of SEO to prospective clients, current clients, your boss, or anyone who wants to invest in SEO.


Look Out for These 5 Signs of Black Hat SEO  Entrepreneur

Black hat SEO techniques will hurt your rankings and your business. Here's how to spot them.


The new realities of local search  Search Engine Land

The concept of “local search” has always been somewhat ambiguous in terms of how it's defined, how it functions and who uses it. Broadly speaking, local ...


These Are The Biggest SEO Trends Of 2019  Forbes

How will the world of search engine optimization change in 2019? What new trends will emerge, what old trends will die, and which trends will continue in the ...


home | site map
© 2006