Finding Profitable Keyword Phrases
So you have a site concept developed that you are ready to start writing great content for.
So what's the next step?
It's time to develop your " master keyword list " which you will use to craft your WebPages. These are the words or phrases you would like to get ranked high in the search engine's for and get the free targeted traffic that this will bring to your website.
It is not enough to simply "pluck" words from the air and start writing your web pages. You need to carefully select which words and phrases to target.
Food for thought:
What if there are already 10 billion web pages about your chosen keyword(s)?
Do you think a small business owner can compete with large companies who invest millions of dollars into their SEO strategies for highly competitive, high traffic keywords?
Obviously the answer is no but there is a bright side to the equation if you are willing to invest time into researching your keyword phrases carefully. You will want to choose "niche" keywords that offer a combination of high traffic and low competition.
This of course is easier said than done but it can be accomplished as long as you use some of the help that is available on the internet.
Here are a couple of first steps, tips and tools you can use to put together a list of niche keywords for the website topic that you have developed.
1. Keyword Brainstorming and Research
Think of throwing out a "wide net" here and try to write down as many keywords and phrases (consisting of 2-4 words) that are related to your Website Concept as you can.
Take each one of these words/phrases and visit: http://inventory.overture.com/d/searchinventory/suggestion/
Type the first keyword phrase into the " Get suggestions for :" box and hit the search button.
This will return you a list of words and phrases that are similiar to your keyword phrase and also provide you with the number of searches for each of these results on the Yahoo-Overture network for the month.
Copy all of the keyword phrases that you think best suit your site concept along with the search data into a text file or spreadsheet. Save this file as your " master keyword list ".
Note: Some of the results will be totally unrelated to your site concept you do not need to copy these into your "master keyword list".
Repeat this process for all of the keyword phrases that you initially brainstormed. By the end of this process you should have a "master keyword list" of several hundred or thousand words and phrases.
Google provides a free keyword research tool as well but does not provide the search statistics that Yahoo-Overture does. Augment your keyword list with any results that you find relevant using this tool. http://adwords.google.com/select/KeywordSandbox
2. Refine Your Keyword List Part 1
You need to shorten your keyword list to a tightly targeted and highly profitable subset of your master keyword list. These are going to be the words you use when crafting your web pages for the search engines.
Start by performing searches for each keyword phrase in your master keyword list at: http://www.google.com
Google will tell you the total number of sites it has indexed for the keyword phrase that you are searching for. Copy this number into your master keyword list for each keyword phrase.
You will now have the data for the number of searches on the Yahoo-Overture network for the month and the number of competing websites for each keyword phrase in your list.
Think of these numbers as supply(websites) and demand(# of searches) . Finding the supply/demand number for each keyword phrase will help you decide which one's you want to target.
You will have to use your own judgement here depending on your goals and the amount of traffic you would like to generate. Make sure you have a nice mix high traffic and niche keyword phrases in your master keyword list.
It's not that useful to be ranked #1 for a keyword that only gets 5 searches a month. Similiarly, it is very hard to achieve high rankings for high traffic keyphrases because there is going to be a lot of competition.
Trim your keyword phrase list down to 50-100 entries and get ready for step 3.
3. Analyze the Competitor's Backlinks
There are 3 purposes to this analysis: analyzing whether a chosen keyword space is too competitive, identifying potential link partners (to be used in a later lesson), and to trim your "master keyword list" down to 15-20 keywords that have a reasonable level of competition.
To get started take the first term in your master keyword list and perform a search for it at: http://www.google.com
Note: we are only going to be interested in the "top 10" results for each keyword phrase since our goal is to get listed on the first page of results for our target keywords.
Our goal from this analysis is to find out how "established" your competition is in your chosen keyword marketplace. An analysis of the number of sites that link to your competitor should give you an initial indicator of how important their website is to the world. If a lot of websites are linking to your competitor they must be providing valuable content or a useful tool/service.
To find out who is linking to your competitor visit: http://www.uptimebot.com and enter the first domain from the Google Search results into uptimebot's search bar.
Uptimebot will then query all of the major search engine's and return a report showing the number of links the domain has pointing to it. A site with a lot of backlinks to it must be an information hub and therefore very important.
Perform this uptimebot search for all of the "top 10" competitors from your initial Google search results.
If you are finding that the sites in the search results have several 1000 backlinks to them you will know right away that you are going to have a hard time getting a high ranking for that keyword since a large number of links suggests that the site is already a well established information hub in that keyword marketplace.
Uptimebot also provides you with a link to the search results showing you the actual websites that are linking back to your competitor. Visit as many of these sites as you can and try to identify which ones have complimentary content to your site. You may want to consider contacting the owner's of those domains to request a link to your site.
4. Refine Your Keyword List Part 2
After performing this analysis for each keyword phrase in your master keyword list eliminate the keywords that you identify as having too much competition (i.e. too many well established "hubs"). We will use this list in the next lesson to start writing your first web page
Using these tips you should now be able to tell which market's you will be able to compete in and which one's already have too many established information hubs to make it worth your while. You will also have a list of "complimentary" websites that you may want to consider requesting links from in the future to help boost your website's "link popularity".
About the Author:
Michael Lawrence is the webmaster for Cobrasurf.com - Free Website Promotion and Free Website Traffic.
You can view his blog filled with articles related to website promotion, SEO and internet marketing at: Cobrasurf.blogspot.com
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Cracking the Google Code: Under the GoogleScope
Google's sweeping changes confirm the search giant has launched a full out assault against artificial link inflation & declared war against search engine spam in a continuing effort to provide the best search service in the world? and if you thought you cracked the Google Code and had Google all figured out ? guess again.Google has raised the bar against search engine spam and artificial link inflation to unrivaled heights with the filing of a United States Patent Application 20050071741 on March 31, 2005.
Ten Steps To A Well Optimized Website - Step Seven - Website Submissions
Welcome to part seven in this ten-part search engine positioning series. Last week we discussed the importance of human testing.
Meta Tags Help Optimize Your Web Site Rankings
Are you working on getting your web site up onto the internet?There are a few different elements you need to think about when first putting up your new web site. Starting with the basics and building from there is the best way to go.
Possibly The Biggest Misconception About Ranking Well In The Search Engines
Onpage search engine optimization are things that you can change ON your webpage.* Title tag* Header tags* Bolding, Italicizing, Underlining* Alt image tags* Meta Tags* Etc.
Keywords - Key For All Doors
Keyword research is certainly the most important phase in Search Engine Optimization process. Whether you hire a SEO company to do the job or you are doing the SEO process in-house, take your time during this process.
The Importance of Correct HTML Syntax in Search Engine Positoning
There is a lot of competition to get good spots in the search engines. Proper html syntax and a clean code will help toward better positoning.
A Real Example of Search Engine Optimization (SEO) Success
The term, Search Engine Optimization (SEO), refers to a set of techniques by which web sites and web pages are constructed for maximum recognition and ranking by search engines such as Google, Yahoo, and MSN Search. Using the right techniques can guarantee top listing positions for keywords and keyphrases that are related to a site.
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