SEO Information

How Do I Improve My Web Site Conversion Rate? Part 3


Question 1

How do keywords effect your conversion rate in terms of SEO/SEM (search engine optimization/marketing)?

Keywords are important for two reasons.

Firstly by using the keywords which relate to your reader you get listed by search engines accordingly meaning that people can find you. Notice that I phrased the last sentence carefully. I said 'keywords which relate to your reader'. It's important to understand that what you consider 'key words' might not be the keywords your visitors are using to reach you.

Secondly and from my point of view more importantly keywords help to qualify your audience after they have arrived at your web site. If you click through from a search engine to a web site and the headline or first paragraph don't strike you as relevant to what you're looking for you're likely to 'bounce' (in other words leave the site). The key words you use help to assure your visitor they are in the right place.

Good use of keywords embedded in your copy and content will firstly help you to attract the right kind of people and secondly help to effectively qualify them as being in the right place. If you manage to attract and qualify them, the reader is then more likely to click through to find out more about what your website is about. If they do that, there is a much higher chance that they will convert to your desired goal.

A good SEO or SEM company in my opinion is one that understands that it's about answering the visitors' needs, not simply packing the website with related key words and phrases.

Question 2

What Is PPC (pay per click) and is it worth the money? Does it effect conversion?

Pay per click (or PPC) is when you set-up an account with a search engine (Google or Overture for instance) and write ads which appear when a certain keyword is requested by a visitor to the search engine. If a visitor clicks your ad you pay a predefined fee to the search engine. PPC done correctly is a good way to drive people interested in your product or services to your website and clever PPC marketing should positively effect conversion.

One of our clients recently asked me about a PPC campaign (run by another company) that was converting poorly. The reason it was converting poorly is because the ad was optimized to be clicked through and not optimized to qualify the reader. To explain in more detail, the product in the ad was a mobility scooter costing $1850. The ad explained you could get great discounts on mobility scooters and therefore the click through on the ad was quite high. Therefore it was an expensive campaign for our client which didn't convert into sales.

In my opinion this particular ad should try to qualify the reader more by having the price and location in the ad. My reasoning is that a fair percentage of visitors who are interesting in purchasing an expensive item like a mobility scooter will want to see it first. Therefore a good way to actually sell this particular product is to tell the reader the price and location so they know without going to the website whether the product is for them. If they click through and look it doesn't matter if they don't purchase but then come to the physical store and buy because they know the product is in their home town. Price in the ad pre-qualifies that they have the money. So if they have the money, are in the market and are in the same city there is a much higher chance of a purchase.

Another thing you should remember in PPC campaigns is the relevance of the ad to your landing page. It's an often overlooked problem that the PPC ad doesn't relate directly to the landing page. In the case of our client they did this correctly by linking the Google ads directly to the page about mobility scooters. A common mistake however is to link the ads to a home page which expects the visitor to work to find what it is you're selling.

Too many PPC companies work on click through as their gauge of success. They see it as their job to drive the traffic rather than convert it. The idea of successful PPC marketing is simple economics. You spend less than you earn from the visitors that arrive and make a profit. However ads that use the shotgun approach aren't doing you any favors. Ads that you're paying for should bring in very interested and pre-qualified visitors that convert at a higher level than free traffic.

Question 3.

When people first arrive at your website they are a mixed crowd (coming from everywhere with different expectations) how do you cater for them all?

You can't please everyone and it's fatal to try to do so. You have to figure out your best chance of business from your audience and cater to that area of business. If you have a large varied audience or are running some kind of portal then you should have a clear strategy to attract people to dedicated sections of your website.

For instance in the field of small business there are 1000's of different wants, needs and requirements to cater for. Your landing page (home or index page) is going to have a very hard time catering for all of those people effectively. So quite simply don't try. Figure out by measuring how people find you, what the biggest segment of traffic look for and cater for that group. Then take the second biggest segment of traffic and develop a different landing page for them, using content (and embedded keywords) more relevant to their wants and needs. It's possible to develop big websites which cater for a variety of different audiences but not all in the same page.

For instance, a small business owner in need of a sample contract of employment isn't immediately going to be interested in accountancy services. He might be interested in a resources section which has sample documents for download and lawyers who cater for small businesses. If therefore this visitor arrived to find a website with a plethora of choices when all he wants is a sample contract then he is likely to leave.

If however a section of your website was dedicated solely to business documents and sample downloads for small businesses and the visitor clicks through to this page from a search engine, there is a much higher chance he will browse to find what he is looking for. If then he sees that you have more resources (like an accountancy portal link) then he may even bookmark your site before leaving and that's what you want, repeat visitors.

Question 4.

I know about testing, but how much traffic (people landing on the test page) do you need to determine if something is not working?

Again the focus is where your visitors are coming from. If you have well targeted traffic arriving at your pages (i.e. PPC or strategic links) a fair sample size is when 1000 people have visited the site (or test page). At least that's the minimum we use to make any decisions with. When traffic is less targeted and bounce rates are higher then you have to make a decision based on larger numbers. If for instance one week 500 visitors arrived at your website which weren't your target audience, it's fair to say that you should discount them from your testing.

It all depends on you knowing where your visitors are coming from which requires a good measurement tool.

Question 5.

Is it really necessary to be listed at the top of the search engines? What are the other alternatives that clients should consider or is this perceived 'holy grail' really something we should all be chasing?

Being at the top of the search engines is not entirely necessary but it certainly helps. You should try to get a listing on the first page of results for your chosen keywords. Put simply if people have to look through to link number 8074 on Google to read about your products and services then you're not likely to be found.

For example if you do a Google search for 'improving website conversion' our site appears in the top position as we've optimized for that key phrase. We hoped that this is what our potential visitor will key in when doing a search. However while this was part of our strategy it was only a very small part as you cannot rely on search engine algorithms to pay your bills.

The alternative and safety net to relying on the all powerful search engine algorithm is to find strategic partners who like what you do and want to re-print your information. That is what people go online to do, find information and surprisingly not enough businesses realize this.

Strategic linking while harder work than submitting your site to search engines works very well. The subscription conversion rate average from our top strategic partners is 31%. By that I mean nearly a 3rd of the visits coming from the partners who re-print our articles subscribe. Because the partners we're working with are well known and highly respected they are a great qualification vehicle. Upon visiting our partner website, the visitor reads what we've said (in articles, forum posts, blog entries, advertisements etc.), like what they see, click through to our site and subscribe. In this way the reader arrives warmed up to what you have to say so the conversion rate is much improved.

The added benefit of this is that the more outbound links you have pointing to you, the higher your ranking gets on many of the search engines. Another benefit is that even if you can't get listed on search engines directly for all your keywords, some of the partner sites will do so due to their own visibility, so more paths flow to you. This is a far more effective strategy than SEO/SEM alone.

Summary

This article has been about one subject, relevance. You begin with keywords which relate to and qualify your readers. This helps with search engine visibility and means your visitors feel like they are in the right place when they arrive at your website. PPC campaigns should qualify your audience initially and when clicked should land at a highly relevant and specific landing page. This means your advertisements are working for you and not simply driving traffic which isn't targeted well enough. Your web site message should not try to cater for everyone, it should be specific and relevant to a particular target market. This means that you can focus your message in relation to what your visitor wants. Finally you should find strategic partners who work in related industries with similar target audiences to your own. This means you improve your own visibility to your target audience. In simple terms being relevant means putting the right offer in front of the right people and by getting more of the right people to your website, you improve your conversion rates considerably.

Steve Jackson is CEO of Aboavista, editor of The Conversion Chronicles and a published writer. You can get a free copy of his e-book sent to you upon subscription to the Chronicles web site (http://www.conversionchronicles.com).


MORE RESOURCES:
GoDaddy Launches New SEO and Email Marketing Tool for SMBs  PCMag.com

Website hosting *service* GoDaddy has introduced Websites + Marketing, a tool that small businesses and entrepreneurs can use to grow their audiences using ...


Getting Started with Edge SEO: What You Need to Know  Search Engine Journal

The adoption of performing SEO on the edge has risen in the past year. Here's what SEO professionals need to know to get started.


BrightEdge Automates SEO with the Launch of BrightEdge Autopilot at Share19  Yahoo Finance

BrightEdge, the global leader in organic search and *content* performance, today, unveiled BrightEdge Autopilot and the deployment of the industry's first ...


How to Build Your Brand’s Authority with Strategic Content & SEO  Search Engine Journal

“Authority” is a buzzword in SEO and *content* marketing. Everybody wants it, but not everyone knows how to get it and keep it. In particular, Google prizes ...


Basic Tips To Ensure Your Content Is SEO-Friendly  Forbes

Creating SEO-friendly *content* has a lot to do with schema.


Apartment SEO is a Finalist in the Best Places to Work Multifamily®  Yahoo Finance

LONG BEACH, Calif., Sept. 18, 2019 /PRNewswire/ -- It is our most sincere pleasure to announce that Apartment SEO is a finalist in the 2019 Best Places to ...


15 Strategies To Effectively Combine SEO And Social Media Campaigns  Forbes

SEO and social media are both ultimately about marketing your business. Here are some strategies for combining the two so you can can leverage the power of ...


There Is No Single Way to Do SEO – Here’s Why  Search Engine Journal

Understanding that no two SEO campaigns are the same is a challenge in getting wider business buy-in to the project. One example that sticks out in my mind is ...


Two Top Enterprise SEO Agencies Highlighted for August 2019 by 10 Best SEO  Yahoo Finance

Setting up a site on Enterprise is a complex job, and making sure that the search engine algorithms rate it well is an even bigger one. In order to find the best ...


The Five Commandments Of JavaScript And SEO For Beginners  Forbes

Since JavaScript is a prime suspect for websites with lousy Google rankings, it makes sense to poke around a bit and follow the Five Commandments.


How to Avoid SEO Misinformation  Search Engine Journal

There is a lot of SEO misinformation. This is how to recognize the best information about Google.


10 tools and training courses to boost your SEO game  Mashable

Even if SEO scares you, there are tools and training that can help you boost your ranking.


What Is a Google Penalty in SEO?  Search Engine Journal

The ONLY true penalty (officially) in SEO is a "manual action" from Google. Here's everything you need to know about Google's penalties manual actions.


Learn to think like an SEO developer  Search Engine Land

Today's marketplace demands that SEO practitioners understand more about website development than ever before. You don't have to know programming to be ...


10 Awesome Paid SEO Tools That Are Worth the Money  Search Engine Journal

Want to choose the most valuable tools to use on your SEO campaigns? Here are 10 awesome, dependable, paid SEO tools that are totally worth paying for.


10 Most Common SEO Mistakes of Online Ad Publishers [SEMrush Research]  Search Engine Journal

SEO can make or break your ad publishing business. Here are common SEO mistakes online ad publishers make and how to resolve them.


An Enterprise SEO Framework: From Crawling to Conversions [WEBINAR]  Search Engine Journal

Join our next webinar and discover how enterprises can gain massive wins with a holistic crawling-to-conversions SEO framework.


BrightEdge Launches Autopilot To Automate SEO  MarTech Advisor

Acquisition of New Mobile Technology Developed by Trilibis helps Power Self-Driving SEO. Foster City, CA: BrightEdge, an organic search and *content* ...


19 Free SEO Tools That Should Be on Every Marketer's Radar  MarTech Advisor

Search Engine Optimization can make all the difference in generating traffic for your *content* or assets. Use these 19 free SEO tools to stay on the winning side.


Google Nofollow Links Ranking Change – How it Affects SEO  Search Engine Journal

Google announced a major change to how nofollow links are counted. Previously nofollow links were treated as a directive, meaning Google obeyed the ...


This $500 SEO Tool Is Only $24 Today  Geek

If you ask anybody with a heavily-trafficked website what their secret is, chances are they'll say Search Engine Optimization (SEO.) SEO is the art of making sure ...


SEO on a Budget: How to Stay Searchable Using Free Tools  prnewsonline.com

Building an SEO program for yourself, or your brand, can appear to be a daunting task. There's a seemingly endless amount of tools available to get your page ...


SEO for Creatives: What Designers, Artists, Photographers & Writers Need to Know  Search Engine Journal

If creatives and SMBs focus on a few small elements of SEO, you can find success in driving visitors to your site from Google and other search engines.


7 Things SEO Tools Can’t Tell You  Search Engine Journal

SEO tools save us time and provide valuable insights. However, there are seven specific things that SEO tools can't tell us.


SEO rankings Archives  MarTech Series

Once upon a time, businesses relied on traditional marketing and word-of-mouth advertising to succeed. Fast forward to 2019, and traditional …


Is SEO Losing Its Luster? Not Yet, But …  Associations Now

Evidence is rising that Google is increasingly favoring its own digital properties over organic search results, which could be worth getting concerned about if you ...


GoDaddy Debuts Email/SEO Product For SMBs 09/17/2019  MediaPost Communications

GoDaddy has launched a new SEO and email tool for use by SMBs: Websites + Marketing. The goal is to take users beyond website building into driving ...


Search Engine Optimization (SEO) Tools Market by Type, Stage, End-User  Market Research Columnist

MarketResearchNest.com adds “Global Search Engine Optimization (SEO) Tools Market Size, Status and Forecast 2019-2025” new report to its research.


Google: JavaScript SEO is not Dying, It’s Evolving  Search Engine Journal

Google's John Mueller and Martin Splitt recently debunked the notion that JavaScript SEO is dying.


Crawl, Render, Index, Rank, Convert: An Enterprise SEO Framework [Webinar]  Search Engine Journal

Join our next webinar and discover how enterprises can gain massive wins with a holistic crawling-to-conversions SEO framework.


SEO UX Play: Information Architecture & Linking Hierarchy  Search Engine Journal

UX is not just about simplicity and design, it is how users experience a site. Experiencing a site boils down to three things: Getting to the site. Exploring *content*.


SEO Tips to Increase Traffic  Business.com

For e-commerce entrepreneurs, more traffic means more online sales. Here are a handful of proven technical SEO tips that can help make it happen.


How to Leverage Seasonal Content for SEO Campaigns  Search Engine Journal

Want higher search visibility this holiday season? Then you need to start optimizing now. Here's why the best place to start is with your *content*.


Beyond conventional SEO: Unravelling the mystery of the organic product carousel  Search Engine Land

Earlier in the year, Valentin Pletzer found that Google had begun to show a 'Popular Products' carousel for a subset of queries in search results. At the time ...


SEO Testing Service Market by Type, Stage, End-User  Market Research Columnist

MarketResearchNest.com adds “Global SEO Testing *Service* Market 2019 by Company, Regions, Type and Application, Forecast to 2024” new report to its.


SEO: 2 Good Ways to Remove Duplicate Content, and 8 Bad Ones  Practical Ecommerce

Ecommerce sites often create duplicate *content*, which saps the ability to drive organic search traffic. There are two good ways to remove duplicate *content* from ...


19 Image SEO Tips to Increase Organic Traffic from Google [Infographic]  Social Media Today

Are you looking for ways to increase your organic traffic from Google? Optimizing your images can be a great way to expand your search presence, aligning your ...


6 Types of Content That Help SEO (and Shoppers)  Practical Ecommerce

Modern search engine optimization relies on providing valuable *content* that improves a site's customer experience. But the form it should take often stymies site ...


How AI-Powered SEO Can Help Your Business  Business.com

Learn how AI can help you improve your online reputation and fuel the growth of your venture.


Are other teams unwittingly killing your SEO (and revenue)?  MarTech Today

When executives make SEO a priority for their brands, they make room in the budget, start talking to agencies or even begin hiring in-house staff, but all too often ...


Travel SEO: Targeting customers at the right stages  Travel Daily News International

Whatever the target is for travel companies, there's a need to ensure there is understanding of user journeys and buying trends. This allows a company to be in ...


SEO: Catchall Redirects Are a Bad Practice  Practical Ecommerce

I recently learned a new phrase from a prospective client: “limbo page.” He used the term when describing his company's migration to a new ecommerce ...


In search of the right SEO agency  Westfair Online

An overview of thoughts by SEO agencies and their clients in Westchester and Fairfield Counties on how businesses can choose the best SEO agency for their ...


How to Combine PR Outreach and SEO Efforts for a Brand Marketing Powerhouse  The Content Standard by Skyword

While there's no secret formula for unifying SEO and PR outreach, industry leaders believe the best way to start is by just getting them in the same room.


73 SEO Statistics To Help You Land On The First Page In 2019  SmallBizGenius

What does it take to rank on Google in 2019, and what's at stake if you fail? Find out this and more with the help of the freshest SEO statistics on the web.


5 Online Courses to Take to Get a Job in SEO  PCMag.com

Services such as Coursera, LinkedIn Learning, and Udemy provide valuable training on key areas in te.


GUEST COMMENT Seven tips for a successful Christmas SEO strategy  InternetRetailing

Search engines remain the starting point for millions of online shopping journeys every Christmas. So, here are seven essential considerations for creating a ...


SEO Tips To Reverse Engineer Strategies For Higher Domain Ranking  Promotion World

There is no quick and easy fix when you are looking to strategize higher domain ranking at the SERPs. It all depends on how good you are at SEO and.


Kevin Gibbons on Building, Growing, and Rebranding an SEO & Content Marketing Agency [PODCAST]  Search Engine Journal

Kevin Gibbons of Re:signal shares his insights on building, growing and rebranding an agency, and why his biggest strength isn't knowledge, but his network.


19 Actionable Image Optimization Hacks For Ranking in Google Search Results [infographic]  Digital Information World

If you are searching for ways to increase your organic traffic from Google, it's high time to start optimizing images. It can result in the expansion of your search ...


6-step SEO Indexation Audit for Ecommerce  Practical Ecommerce

Search engines need to index your site before it can rank. But it's not always obvious if a search index contains the correct pages. *Content* that should be ...


A 4-Step Enterprise SEO Framework: From Crawling to Conversions  Search Engine Journal

Learn how implementing a crawling-to-conversions SEO framework can help enterprises remove the barriers that stand between Google and their website.


Top SEO Guidelines: How to Improve Google Search Rankings  Business 2 Community

SEO (short for search engine optimization) is the proverbial beast barring your way to online success. Or at least that's how many beginners think of SEO.


The Ultimate SEO Audit Checklist  Search Engine Journal

Search Engine Journal's ebook, The Complete Guide to On-Page SEO, tackles the top on-page SEO factors that impact your pages' visibility on the SERPs.


Over half of Google searches now don't lead to clicks and what it means for SEO  Econsultancy

In June over half of Google searches didn't lead to click. How should search engine marketers respond to this growing trend?


Calgary SEO Services Firm Announces That Openings Are Still Available For Most Business Niches  StreetInsider.com

MRC SEO Consulting, an SEO services company based in Calgary, Alberta, has announced that there are still openings for most business niches in Calgary ...


Denver SEO Agency Offers Complementary Website Analysis  StreetInsider.com

News and research before you hear about it on CNBC and others. Claim your 2-week free trial to StreetInsider Premium here.


Website SEO Services Review: Offering Affordable SEO Services  News Credits

fter choosing an SEO package that is in line with my needs and budget, Website SEO Services team of professionals did not hesitate.


Stop Wasting Money: 8 Tips to Maximize Your Content Marketing Budget  Search Engine Journal

*Content*. You know you have to invest in it. Here are ways to save money, become more efficient, and see better performance.


Construction Industry Employers in Ireland - Closing Date for Submissions on Changes to the SEO  Lexology

The Labour Court public consultation process on the variation of the Sectoral Employment Order ("SEO") for Mechanical Engineering and Building…


Google SEO Tips: 8 Steps to Optimize Your Google My Business Listing [Infographic]  Social Media Today

Are you looking for ways to improve your presence on Google? Want to increase the chances of your business listing found by online searchers? Google My ...


Your Ultimate SEO Audit Checklist [EBOOK]  Search Engine Journal

Eliminate the guesswork from SEO audits and learn how to tackle the task methodically when you read Search Engine Journal's new SEO audit ebook.


SEO Content Writing vs. SEO Copywriting: Is There a Difference?  Search Engine Journal

Heather Lloyd-Martin is the pioneer of SEO copywriting. A 20-plus year veteran in the space, she has helped countless businesses generate more traffic and ...


WATCH: How to get your SEO and online reputation ready for 2020  BQ Live

Take a look at this replay of UMi's 'Lunch and Learn' webinar series that will help you prepare your SEO and online reputation for 2020, presented by Pascal Fin.


5 Effective Ways to Motivate Your Marketing Team  Search Engine Journal

Keeping your digital marketing team motivated is key to both their success and your own. Follow these tips to ensure your team stays engaged and inspired.


Park Min Young And Seo Kang Joon Confirmed As Leads Of New JTBC Drama  soompi

Park Min Young and Seo Kang Joon will be starring in a drama together! In August, it was revealed that the two actors are in talks for the JTBC drama “I'll Go to ...


Leading Reputation Management Firms Receive Awards for August 2019 from 10 Best SEO  Yahoo Finance

10 Best SEO is the leading source for assessing digital *content* and design providers. Their Best Reputation Management Agency is segmented by city and ...


Find inquisitee details of Searching Software Market with top key players like Moz, SEO Book, LinkResearchTools, SpyFu, and SEMrush  Technology News

IT Technology News24 provides latest industry trending news, hosted news *service*, IT & Technology news helps businesses connect with their target audiences ...


2019 Search Engine Optimization (SEO) Tools Market Present Trends, Share, Size, Competitive Landscape and Industry Forecast  Rise Media

Download Sample Study @ https://www.deepresearchreports.com/contacts/request-sample.php?name=1088677. The Global Search Engine Optimization ...


Doesn’t Build Links. Why Did Google Slap a Link Penalty?  Search Engine Journal

Well known marketing agency doesn't build links but Google slapped them with a link penalty anyway.


Roofing SEO Company Offers Roofers Guide To Google My Business  StreetInsider.com

Get instant alerts when news breaks on your stocks. Claim your 2-week free trial to StreetInsider Premium here. Roofing Contractor Marketing, an roofing SEO ...


Heechul and Seo Jang Hoon both reveal their love for mani-pedicures on 'My Little Old Boy'  allkpop

Super Junior's Heechul and Seo Jang Hoon both expressed their love for nail care! On the September 15th installment of 'My Little Old Boy', Heechul visited his ...


6 Popular Ecommerce SEO Trends of 2019  Promotion World

SEO or Search Engine Optimisation is all about using techniques and strategies to increase website ranking on search results. Every year, the eCommerce SEO ...


Is FAQ Structured Data Dominating Google Search?  Search Engine Journal

A Twitter discussion brought to attention that some Google search results (SERPs) are dominated by websites displaying FAQ Schema Structured Data.


Content: The Indisputable Backbone Of Your Website SEO Strategy  Forbes

Focus on creating valuable *content* in order to attract organic traffic from search engines and convert that traffic into paying customers.


10 Ebooks About SEO You Should Download & Read Now  Search Engine Journal

Looking for helpful ebooks to learn more about SEO? This post lists down 10 must-read SEO ebooks you should download right now.


Best NYC SEO Agency Awards Presented for August 2019 by 10 Best SEO  Yahoo Finance

When a business owner does not have a lot of time to spend researching which SEO agency to hire, it can now refer to the new monthly award issued by the 10 ...


SEO Versus SEM: What's The Difference?  Forbes

Separate and clearly understand the categories before defining your marketing plan.


Five SEO Tips For Doubling Site Traffic  Forbes

There are several different SEO marketing strategies that companies can incorporate into their sites to help gain traction in search results and drive more people ...


Actress Oh Yeon Seo of 'People With Flaws' announces legal action against Goo Hye Sun for posting false rumors  allkpop

Actress Oh Yeon Seo's label Celltrion Entertainment has released a sternstatement of rebuttal to Goo Hye Sun's most recent Instagram post. On September 4 ...


7 SEO best practices you should be doing regardless of what Google says  Search Engine Land

In many ways, organic search rankings are the lifeblood of the online business world. As SEO specialists know all too well, Google is famously quiet about what ...


7 Basic SEO Best Practices You Can Learn from Huge Travel Brands  Search Engine Journal

Let's look at the huge travel websites dominating the SERPs today and learn which SEO best practices they're implementing in order to succeed.


The Best Free SEO Tools to Increase Your Rankings  Entrepreneur

You don't need a massive marketing budget to rank higher on Google. The best free SEO tools help you boost traffic and analyze the competition.


Hairstylist Seo Yoon Tells Stories About Creating Looks For IU In “Hotel Del Luna” And Through Her Career, Sulli's Pink Hair, And More  soompi

Hairstylist Seo Yoon talked about what it's been like to work with many celebrities, including her muse IU! On the September 15 episode of MBC's radio show ...


New Podcast at PAW Online: Sarah Seo '02 *16  Princeton Alumni Weekly

In popular culture, the car is seen as a symbol of freedom. But as legal historian SARAH SEO '02 *16 writes, driving a car is also “the most policed aspect of ...


Global Search Engine Optimization Services Market 2019 – WordStream(US), Moz(US), SEO Book(Greece), LinkResearchTools(Austria)  The World Industry News

Global Search Engine Optimization Services Market 2019 report provides by Market Research Store is the representation of the Search Engine Optimization ...


Why Having a User-First Approach to SEO Is Important  Search Engine Journal

One of the keys to success in SEO is striking the balance between pleasing the search engines and the users. Learn how to have a user-first approach to SEO.


Yoast 12.1 adds custom favicons to the mobile snippet preview  Search Engine Land

Yoast has released version 12.1 of its WordPress plugin; the update adds your custom favicon to the mobile snippet preview, matches Google's font sizes on ...


Award-Winning Vancouver SEO Company Offers Strategic Services for Improved Search Ranking - Press Release  Digital Journal

WittyCookie is an award-winning Vancouver web design studio, a Vancouver Web Design & SEO Company that specializes in SEO, PPC, Website Design, ...


6 Brilliant Reasons Why You Should Use SEO Tools  Search Engine Journal

Tools are definitely useful for SEO. But in case you're not convinced, here are six more brilliant reasons why you should be using SEO tools.


New To SEO? How To Boost Your Rankings With These 4 Easy Tips  Inc.

SEO, or Search Engine Optimization, is a term that has exploded in the digital world over the last decade. It started as a term used primarily by people like web ...


The Top 5 Ways to Prove the Real Value of SEO  Search Engine Journal

Here are five of the best ways to prove the real value of SEO to prospective clients, current clients, your boss, or anyone who wants to invest in SEO.


What's the Value of SEO?  Practical Ecommerce

Here's a look at the cost of optimizing a site for search engines, the value it drives, and the impact of not doing it. The average salary for a ...


Aiai Delas Alas and daughter Sophia brave rains for Park Seo Joon fan meet tickets  GMA News

The 'Sunday PinaSaya' star documented how she and Sophia stayed in line, with no special treatment, just to get tickets for the Korean actor's upcoming fan ...


5 On-Site SEO Factors That Matter Most  Search Engine Journal

Let's escape the narrow mindset that Google and search engines only prize three primary ranking factors. As important as links and publishing *content* remain, ...


The High Cost of Ignoring SEO  Practical Ecommerce

Ignoring organic search traffic can be costly. I addressed the topic last year at Edgenet Academy (now Syndigo), which helps manufacturers and retailers ...


7 Quick Ways Every Startup Can Optimize SEO Without Breaking the Bank  Entrepreneur

The vast majority of online experiences start with the search engine, so knowing how to optimize SEO is critical.


7 Best SEO Tools to Help You Rank Higher in Google  Entrepreneur

The key to building and sustaining organic traffic is knowing which are the best SEO tools to use. Today, there are so many SEO checkers on the market that it be ...


Park Seo Joon completes filming as a guest on 'Three Meals a Day in the Mountain Village'  allkpop

On September 11, representatives from Park Seo Joon's label Awesome ENT confirmed to media outlets, "Park Seo Joon was invited to appear as the…


6 SEO Tips to Benefit Any Business  Entrepreneur

Small Business Week is a good time to quit procrastinating and optimize your SEO to rank higher, load faster and reach more visitors.


home | site map
© 2006