7 Simple Steps to Spy on Your Online Competition and Acheive a High Page Rank
My Grandfather ran a small Grocery Store and when you would ask him a Question about his Business he would laugh and reply does Macy's Tell Gimbel's. (At the Time Gimbel's was a major Competitor of Macy's in the New York Department Store Market.) Well if Macy's were on the Internet back then they could be telling Gimbel's a lot. If Gimbel's knew which tool's to use and what steps to take to 'spy' on Macy's.
All Examples are based on the search term 'buckwheat pillows' I do not sell 'buckwheat pillows', but I did recently order some online.
1 - Who is Number 1 for the Best Keyword.
Go to Yahoo, MSN and Google Type in "buckwheat pillows" see who your Top competitors are. You may want to look at the top 5 or 10 for results for Yahoo, MSN and Google, Do they overlap, Is someone number 1 in all 3 Searches or are they different. Which result Appears most often in the Top 3, the Top 5, the Top 10. Pick one of your Top competitors and see what else you can learn. Let's use http://www.l-oma.com/ for this example.
2 - What Keywords does use http://www.l-oma.com/ and how often.
The Meta Tag Analyzer tool will tell you which keywords appear on these pages and how often. Just go to http://ewguru.com/tagtool and type in www.l-oma.com and click submit. You will get a Report. The Top of the Report contains information on the Title, Description and Keyword Meta Tags we will use these later now scroll down until you see the Report Heading [The Keywords Found on Page]
This Heading tells you the Keyword Density for the Keywords and Keyword Phrases on this Page. You will notice the Keyword 'Pillows' appears 3.76%, 'Buckwheat' 3.29% and 'Pillow' 1.88%. You will also see that the Keyword Phrase 'buckwheat pillows' appears 2,88%. A Keyword density of about 3% is just about right for your Target Keywords and Phrases.
Now Scroll up a little you will see the Heading [Keywords found in the IMG Alt tags] The Alt tag of an image is the text a user sees when the Image can't be displayed. In this case they are not using Alt Tags. They could improve slightly by adding Alt Tags to their Images. Maybe for the Pillow they could place 'Enjoy this Comfortable Buck Wheat Pillow' in the Alt Tag
Scroll up a little more and you will see the Heading [Keywords found in the Anchor tags] This tells which Keywords are being used with there Hyper Links. Keywords in the Anchor can help your ranking. Perhaps they could have said 'Order Buckwheat Pillows' instead of just 'order'.
3 - Title Meta Tag
Let's keep working with the Report from the tagtool. Scroll up the page a little and you will see [Meta tags analysis]. and [Meta tags report for: http://www.l-oma.com/index.htm] The First Entry under Both these Headings is Title. This is the Title that appears between the title and /title HTML Tags in the Header. The Report tells you the actual title is 'Quality Buckwheat Pillows Handcrafted in Maine by L-OMA'
The 2nd Heading tells you The Title relevancy to page content is 89%. Yahoo, Google and MSN like this to be fairly accurate. 89% is pretty Good 95% or higher is Ideal. See http://ewguru.com/hbiz/perfectmatch.html for a Quick Lesson on how to get that number to 95% or Greater
4 - Description Meta Tag
The Next Entry under [Meta tags analysis] and [Meta tags report] is Description. Think of this as a Summary of what is contained on the Page. This is also what Google, Yahoo and MSN Display when you're listing appears. Ideally the Description should match perfectly with what is on the Page, in this Example this tool won't measure the Description because it is over 200 Characters Google, MSN and Yahoo use between 150 and 200 characters in there Listing for this result.
Look over there Description it uses the Keyword Phrase 'Buckwheat pillows' 3 Times. It uses the Company Name L-OMA. Notice too that it uses lots of word like Neck, Spine and sleeping that appear in the Keyword Density Report. The Description is Excellent as it is aims squarely at their target Market.
5 - Keywords Meta Tag
Keywords is the 3rd Row in both the [Meta tags analysis]. [Meta tags report]. You get to see the actual Keywords they want to be indexed under and how well this page Matches. They got an 84% match which means out of the 19 Keywords they chose only 84% or about 16 Appear on this Page. Look at their Keyword List
[buckwheat pillow, loma buckwheat pillow, l-oma, back pain, pillow, headache, snoring, neck pain, migraine headache, sleep apnea, tension, muscle pain, stress, buckwheat hull, Maine]
You may want to type in some of their Keywords into Yahoo, MSN and Google and see how they did for those keywords and phrases.
6 - Link Tool (http://ewguru.com/linktool)
To Find out a Little more about www.l-oma.com go to the Link tool and Type in www.l-oma.com and then click. You will Notice that they have 16 Backwards links from Google, 312 from Yahoo and 3 from MSN. Click on 312 under Yahoo and you get to see who is linking to them. Likewise click on 16 under google and 3 under MSN to see who they list as Back Links. Can you get links from these web sites too.
7 - What Other Keywords to use
The Keyword Suggestion Tool is another Source of Fantastic Information. (http://ewguru.com/kw-suggestion) Just Type in your Keywords 'buckwheat pillows' and find out other Keywords you can use.
Go back through the steps with these new keywords and see what else you can learn. You may want to target some of the Less Popular Keywords first to get your own High Page Rank.
Mike Makler has been Marketing Online Since 2001.
Subscribe to Mike's Newsletter here http://www.ewguru.com/hbiz/list-sign-up.html
Get some useful Free Downloads Here: http://trafficninja.com
Some more Articles from Mike: http://weeklytipsandtricks.blogspot.com/
Copyright © 2005-2006 Mike Makler: all rights reserved.
Soapbox: SEO community must temper responses when idea-sharing to avoid shaming - Search Engine Land
SEO in 2020: Going Beyond Google Search Engine Journal
SEO in 2020: What Basics You Need to Know to Be Successful Search Engine Journal
Video: Rhea Drysdale on hyperlocal SEO & saving clients money Search Engine Land
How Hackers May Be Hurting Your SEO Search Engine Journal
Googleâs SEO Best Practices Summed Up in New Video Search Engine Journal
This SEO training can make you the high-paid expert who truly knows digital marketing. - The Next Web
5 of the Most Complex SEO Problems & How to Fix Them Search Engine Journal
I Love SEO: 10 Reasons Why We đ SEO Search Engine Journal
Googleâs John Mueller on Word Count for SEO Search Engine Journal
Tackle Search Engine Optimization With This Course To Become a Pro Interesting Engineering
SEMrush to SEO success bne IntelliNews
What's The Most Challenging Thing About Hotel SEO? Talking About Hotel SEO | By Thomas McDermott - Hospitality Net
What's The Most Challenging Thing About Hotel SEO? Talking About Hotel SEO | By Thomas McDermott Hospitality Net
5 Ways SEO & Web Design Go Together Search Engine Journal
Google Video SEO Explained: On Page, Multimedia, Black Hat & Search Console - Search Engine Roundtable
Google Video SEO Explained: On Page, Multimedia, Black Hat & Search Console Search Engine Roundtable
10 Tips for Mastering Your SEO Content in 2020 Search Engine Journal
A Major Hollywood Studio Turns to SEO to Boost Ticket Sales Search Engine Journal
How to Beat Big Brands in SEO Search Engine Journal
How BERT is helping SEO agencies focus on collaboration strategies Search Engine Land
Managing SEO for Non-SEOs: 3 Simple Tips Search Engine Journal
Long Tail Keywords and SEO Search Engine Journal
SEO vs. PPC: When is the Right Time to Pay? Business 2 Community
Enterprise SEO: Planning Your 2020 SEO Strategy Search Engine Journal
When Do You 'Need' SEO? Forbes
How To Unlock Your Business's Potential With Tailor-Made SEO Women Love Tech
6 Ways to Know If Your SEO Is Broken Practical Ecommerce
Microsoft Lists SEO as the Most Important Hard Skill for Marketers Search Engine Journal
Leverage Python and Google Cloud to extract meaningful SEO insights from server log data - Search Engine Land
Leverage Python and Google Cloud to extract meaningful SEO insights from server log data Search Engine Land
Citations & Local SEO: The Ultimate Beginnerâs Guide Search Engine Journal
Warner Bros. renamed the Harley Quinn movie for better SEO Search Engine Land
Best Free Online SEO Training Courses in 2020 Search Engine Journal
8 Ways to Become a Great SEO Consultant Search Engine Journal
A Definitive Guide to Mobile SEO Search Engine Journal
The SEO Agency KPIs Dashboard: A Way to Unlock Growth Search Engine Journal
Google Recommends Hiring SEOs in New âSearch for Beginnersâ Video Search Engine Journal
Search Engine Optimization (SEO) Tools Keep Reading
SEO: 7 Shopper-grabbing Rich Snippets for Ecommerce Practical Ecommerce
Itâs Time to Put the âMarketingâ Back in âContent Marketingâ Search Engine Journal
Voice Search has taken the SEO industry by storm: MMA and GroupM report ETBrandEquity.com
My Site Audit Says âLow Word Countsâ â Is That Important? Search Engine Journal
16 On-Page SEO Factors You Must Update On Your Blog At All Times Business 2 Community
Search Engine Optimization (SEO) Tools Market Research Report Industrial Opportunity Size and Growth Forecast to 2028 With Top Key Players - News Times
Search Engine Optimization (SEO) Tools Market Research Report Industrial Opportunity Size and Growth Forecast to 2028 With Top Key Players News Times
Charles Travers Debuts New SEO Agency Focused on Empowering Companies in the Digital Age - PRUnderground
Charles Travers Debuts New SEO Agency Focused on Empowering Companies in the Digital Age PRUnderground
Top 10 SEO Factors to Improve Website Position Customer Think
Does Seo Ji-hye of Crash Landing on You suit the chaebol heiress look? South China Morning Post
Google Search Console Has New Tools to Help With Site Moves Search Engine Journal
An Adaptive Framework for Link Building Campaigns Search Engine Journal
'Crash Landing on You' gives fans new couple to ship with Kim Jung-Hyun's Seung-jun and Seo Ji-hye's Seo Dan - MEAWW
'Crash Landing on You' gives fans new couple to ship with Kim Jung-Hyun's Seung-jun and Seo Ji-hye's Seo Dan MEAWW
Seo Ji Hye And Kim Jung Hyun Share Feelings For Each Other Amidst Danger In âCrash Landing On Youâ - soompi
Seo Ji Hye And Kim Jung Hyun Share Feelings For Each Other Amidst Danger In âCrash Landing On Youâ soompi
SEO Service Provider Services Market Size, Development Status and Outlook by Top Players Till 2025 - Nyse Nasdaq Live
SEO Service Provider Services Market Size, Development Status and Outlook by Top Players Till 2025 Nyse Nasdaq Live
Park Min Young, Seo Kang Joon, And Lee Jae Wook Talk About How Well They Match Their Characters In New Drama - soompi
Park Min Young, Seo Kang Joon, And Lee Jae Wook Talk About How Well They Match Their Characters In New Drama soompi
SEO expert has "best wife in the world" on Google Bournemouth Echo
Get rid of "You haven't activated your Yoast SEO Premium subscription yet" nagging alert message - NovoNews
Get rid of "You haven't activated your Yoast SEO Premium subscription yet" nagging alert message NovoNews
Seo Kang Joon And Park Min Young Live In 2 Completely Different Worlds In Upcoming Romance Drama - soompi
Seo Kang Joon And Park Min Young Live In 2 Completely Different Worlds In Upcoming Romance Drama soompi
What Is Technical SEO? Business.com
SEO Strategy Guide: Beat Your Competition in 2020 Search Engine Journal
What Does It Mean to âDo SEOâ? Search Engine Journal
What is SEO? businessjournaldaily.com
What Is SEO? How Does It Work? Myths, Mistakes, and 9 SEO Best Practices Business 2 Community
Twitter Can't Get Over How Seo Dan's Story Ended In 'Crash Landing On You' - Cosmopolitan Philippines
Twitter Can't Get Over How Seo Dan's Story Ended In 'Crash Landing On You' Cosmopolitan Philippines
SEO Penalties: The 6 Ways Your SEO Strategies Aren't Helping You Business 2 Community
'Dr Romantic 2' Week 7 sees Dr Seo Woo-jin getting kidnapped, Kim Sabu and Dr Park at each other again - MEAWW
'Dr Romantic 2' Week 7 sees Dr Seo Woo-jin getting kidnapped, Kim Sabu and Dr Park at each other again MEAWW
3 Places for SEO Beginners to Focus Their Time Search Engine Journal
7 Basic SEO Best Practices You Can Learn from Huge Travel Brands Search Engine Journal
SEO Keyword Research: 13 of the Biggest Mistakes You MUST Avoid Search Engine Journal
What is SEO? Quick Guide to Search Engine Optimization Business 2 Community
Kwon Nara Is Torn Between Her Feelings Towards Park Seo Joon And Her Career In âItaewon Classâ - soompi
Kwon Nara Is Torn Between Her Feelings Towards Park Seo Joon And Her Career In âItaewon Classâ soompi
Google Explains How to Use Headings for SEO Search Engine Journal
7 SEO best practices you should be doing regardless of what Google says Search Engine Land
Can SEO Be Made Predictable? Search Engine Journal
SEO in 2020: What Role Do Keywords Play? Search Engine Journal
6 Easy But Stupid SEO Tactics You Must Avoid Search Engine Journal
5 SEO Realities SEO Professionals Struggle with Most Search Engine Journal
How to Make SEO Happen in 2020 Practical Ecommerce
Park Min Young & Seo Kang Jun share glimpses of a warm winter romance in highlight teaser for 'I'll Find You on a Beautiful Day' - allkpop
Park Min Young & Seo Kang Jun share glimpses of a warm winter romance in highlight teaser for 'I'll Find You on a Beautiful Day' allkpop
How Does Website Security Affect Your SEO? Search Engine Journal
6 Brilliant Reasons Why You Should Use SEO Tools Search Engine Journal
My experience with SEO Practical Ecommerce
A Classified Way To Drive Business To Your Web Site
There are more than 105 million of them in the United States. Worldwide, there could be at least 250 million of them.
Search Engine FAQ
Why shouldn't I use a submission service that submits my site to 5000+ search engines?Some Company's claim that they submit your website to 5000+ search engines. The majority of these 5000+ so called search engines are free links for all pages, very special interest web pages or, even worse, websites masquerading as search engines.
How to Google; or How to be Easily Distracted
I set out with the intention of writing a self improvement type article with an original temporary working title of 'How To Overcome Fear'.Being the sound marketing man that I am though, my first action was to research whether this was relevant to many peoples lives.
Search Engine Success & The Google-Vision Secret
Want to know the secret to great search engine listings? Ignore Google.No, I'm not crazy.
Google WebSearch? & Google Adsense - Yahoo!
The makers of the world renowned search engine, Google, have taken things a step further to increase their user loyalty, grow their user base and at the same time reward websites for helping them promote their search engine. What a beautiful deal.
Speed Indexing - 3 Steps to Getting Your Website Listed in Google Quickly
Getting your website listed in Google quickly simply requires that you know what Google is looking for and how to apply that to your site. Fortunately, what Google is looking for is pretty easy to understand and use in your marketing plan.
Google Rank Cake
6 cups thick content mix 1 jar word of mouth, whipped 2 tablespoons meta tags 1 cup creativity1) In a bowl, stir content mix with 1 cup creativity. Stir.
Search Term Suggestion Tool
Overture.com offers a cool function to assist you on your quest to find unique keywords.
SEO #5: Analyzing the Top Ranked Website on Google
Yesterday you should have read the forth course out of 6 courses that will help you get a TOP rank in the search engines and get EXPLOSIVE LASER TARGETED TRAFFIC for Free. Today we move on to course #5 and study analyzing the Top Ranked Website on Google.
Some very early users of the Internet - not the worldwide web as we know it today - but the Internet from the early 1980s, will have heard of, and likely used, Usenet. This was the collective name applied to text-based electronic bulletin boards that were used to communicate in the days before the web and email existed, and that are still in use today.
SEO - Are You Making The Search Engines Mad?
If you've been involved in SEO (search engine optimization) for a while, you may remember the time when you could create a web page and get it ranked at the top of any search engine with little effort.All you had to do was load up the page with the keywords you wanted to rank high for, make sure your meta tags were stuffed with those same keywords, submit the page and within a few days or weeks you've captured a top 20 or even top 10 result.
Can Invisible Text in CSSs Slip Under Search Engine Radar?
I'm literally inundated with questions on the subject of invisible text & hosting so in I thought I'd debunk some myths and give you the facts straight up.What is invisible text? Invisible text is the body text that's the same or similar color to the background.
New MSN Search Engine: How Good is it?
If you have an online business or you just use Internet as one of your marketing tools, you know that how important are the search engines in your quest to get more targeted visitors to your website. The changes in search engine field can have unexpected outcome for your online endeavors.
SEO Expert Guide - Free Site Promotion (PR) (part 6/10)
In parts 1 - 5 you learnt how to develop your proposition, identify your key words and optimize your site and pages. You were also introduced to our mythical Doug (who sells antique doors, door handles, knockers, door bells or pulls and fitting services) in Windsor in the UK.
Ten Steps To A Well Optimized Website - Step 2: Content Creation
Welcome to part two in this search engine optimization series. In part one we covered the importance and tactics for choosing the keywords and keyword phrases that will provide the highest ROI for your optimization efforts.
Google's Siren Call - Is It Crashing Your Search Engine Marketing?
It's difficult to dispute the rational behind the rant since Google continues to outpace its rivals in popularity with an 89% "strongly positive experience" rating from an opinion poll of U.S.
The internet is the largest market place on earth. It offers unparalleled access to an international base of consumers - and referrers.
Guide to Search Engine Optimization
What is Search Engine Optimization?Search Engine Optimization or SEO for short is modification done in the web site design, coding, content and/or structure of a web site in an effort to achieve the higher ranking within search engines. Search Engine Optimization are done to attend the highest ranking in the search engine results for some targeted keywords or key phrases.
To Understand the Success of Website Ranking
Time is a factorTo obtain positive results is not very fast to achieve. It always takes time to reach a good ranking on search engines since there are millions of web pages to be indexed in their databases.
A Way for Search Engines to Improve
Wouldn't it be nice if the search engines could comprehend our impressions of search results and adjust their databases accordingly? Properly optimized web pages would show up well in contextual searches and be rewarded with favorable reviews and listings. Pages which were spam or which had content that did not properly match the query would get negative responses and be pushed down in the search results.
|home | site map|