Onpage Optimization: Essential for Effective Offpage Optimization
Onpage optimization is the process by which various elements on an individual web page are structured so that the web page can be found by the search engines for specific keyword(s) or keyword phrases.
Onpage optimization will not guarantee any top rating within a search engine, only offpage optimization can offer that guarantee. However, offpage optimization is far more effective WHEN onpage optimization is in place.
Onpage optimization is not difficult. It does however take time to make sure all the pieces are in place. Onpage optimization should occur not only on the main web page of a web site, but on every single content page within that site.
The very first question to ask when seeking to optimize a web page is: What keyword(s)/keyword phrases is this page targeting? This article will not explore how to find keywords, it assumes you already have keywords chosen.
For this article, the following phrases will be used as an example: designer argyle socks, plaid socks, paisley socks. Of the three phrases, "designer argyle socks" will be the primary phrase used for optimization.
Below is a list of onpage elements in which the keywords need to be placed:
** Keywords in the TITLE tag(s)
Every page should have TITLE tags. TITLE tags appear on the status bar above the menu bar in a web browser. The TITLE tags for the main page of your web site should look like the following:
TITLE Supersocks.com - Designer Argyle Socks | Plaid Socks | Paisley Socks /TITLE
Generally the formula should be: website name - keyword|keyword|keyword. Avoid using articles and conjunctions like a, the, and. Use the pipe(|) or dash (-) to separate keywords.
Do not "stuff" your title by repeating your keyword phrases over and over. Search engines will ban sites for such practices.
** Keywords in H1 or other headline tags
Somewhere near the top of the page place your primary keyword phrase within h1 tags.
H1Designer Argyle Socks/H1
The combination of the TITLE tag and H1 tag effectively act as titling tags for your page. The search engine spider will begin to see pretty quickly what your page is about if these two tags are in place.
** Keywords in the body copy
Use your keyword phrases throughout the copy of the body of the web page. Use them in natural ways. Do not overuse your keyword phrase. Avoid using hidden text. Try your best to include your primary keyword phrase at/near the beginning of your copy and at/near the end of your copy. Once, and only once, make sure your primary keyword phrase is bolded.
** Keywords in ALT tags
Many suggest that the alt tags on your images should contain your keywords. Be careful. Some search engines see that as spamming. If you do it, don't over do it.
** Keywords contained in the URL or site address, e.g., http://www.keyword.com/keyword.htm
If the primary phrase of our web page is "Designer Argyle Socks", then the name of the actual HTML file would be designerargylesocks.html, designer_argyle_socks.html or designer-argyle-socks.html
** Keywords in the META NAME="DESCRIPTION"
Meta tags are getting used less and less by the search engines. However, it is still good practice to use the Description and Keyword meta tags if only for your own reference.
meta name="description"Supersocks.com is pleased to offer designer argyle socks at low discount prices. In addition see our selection of plaid socks and paisley socks. /meta
** Keywords in the META NAME="KEYWORD"
Search engines like Google no longer look at the Keywords meta tag. However, still include your keywords here. They can serve as a point of reference for you in the future.
meta name="keyword" keyword, keyword, keyword /meta
Do not "stuff" this meta tag by repeating your keyword phrases over and over. Search engines will ban sites for such practices.
Google Featured Snippets: A 2020 SEO Guide Search Engine Journal
How to Identify a Possible Negative SEO Campaign Search Engine Journal
Get past the hype and into the nitty-gritty of SEO platforms for enterprises Search Engine Land
The Difference Between an SEO Bug & a Feature Request Search Engine Journal
Google’s Advice on How to Hire an SEO Search Engine Journal
SEO in 2020: Going Beyond Google Search Engine Journal
What happens if you stop doing SEO? Search Engine Land
Moon and Owl Marketing Publishes Article on Work Hat SEO Yahoo Finance
Google PageRank, Simplified: A Guide for SEO Beginners Search Engine Journal
Enterprise SEO Archives Search Engine Journal
This SEO training can make you the high-paid expert who truly knows digital marketing. - The Next Web
I Love SEO: 10 Reasons Why We 💘 SEO Search Engine Journal
Google’s SEO Best Practices Summed Up in New Video Search Engine Journal
The Top SEO Marketing Companies of 2020, According to Digital Marketing Agency Rating Platform - Yahoo Finance
The Top SEO Marketing Companies of 2020, According to Digital Marketing Agency Rating Platform Yahoo Finance
Google’s John Mueller on Word Count for SEO Search Engine Journal
How Hackers May Be Hurting Your SEO Search Engine Journal
Managing SEO for Non-SEOs: 3 Simple Tips Search Engine Journal
Long Tail Keywords and SEO Search Engine Journal
Digital Marketing Expert Chris Raulf of Boulder SEO Marketing to Speak at the 2020 Innovative Dealer Summit in Denver, Colorado - MarTech Series
Digital Marketing Expert Chris Raulf of Boulder SEO Marketing to Speak at the 2020 Innovative Dealer Summit in Denver, Colorado MarTech Series
Enterprise SEO: Planning Your 2020 SEO Strategy Search Engine Journal
10 Tips for Mastering Your SEO Content in 2020 Search Engine Journal
Microsoft Lists SEO as the Most Important Hard Skill for Marketers Search Engine Journal
Denver-based Search Engine Optimization and Digital Marketing Company Boulder SEO Marketing to Join Forces with Bubbl - MarTech Series
Denver-based Search Engine Optimization and Digital Marketing Company Boulder SEO Marketing to Join Forces with Bubbl MarTech Series
6 Ways to Know If Your SEO Is Broken Practical Ecommerce
How to Calculate Your SEO Business Case The Realtime Report
Google unleashed the Panda algorithm 9 years ago today Search Engine Land
A Definitive Guide to Mobile SEO Search Engine Journal
Citations & Local SEO: The Ultimate Beginner’s Guide Search Engine Journal
Marketing Company & SEO Seller Centers SEO Pricing On Keyword Groups - Press Release - Digital Journal
Marketing Company & SEO Seller Centers SEO Pricing On Keyword Groups - Press Release Digital Journal
SEO vs. PPC: When is the Right Time to Pay? Business 2 Community
What is Pharma Hack Spam? Security Boulevard
Best Free Online SEO Training Courses in 2020 Search Engine Journal
SEO Keyword Research Tools for Digital Marketers Chief Marketer
YouTube SEO Mistakes Your Law Firm Needs to Avoid Bigger Law Firm Magazine
How Easy Offices and Croud used SEO and PPC to smooth the path for international expansion - The Drum
Chicago Website Design SEO Company Launches Lead Generation Services In Oklahoma City - StreetInsider.com
Chicago Website Design SEO Company Launches Lead Generation Services In Oklahoma City StreetInsider.com
Vlog #47: Rhea Drysdale On Saving Clients Money With SEO & Hyperlocal SEO Changes - Search Engine Roundtable
Vlog #47: Rhea Drysdale On Saving Clients Money With SEO & Hyperlocal SEO Changes Search Engine Roundtable
Price drop! Become an SEO specialist for just $12.99 Android Authority
Global SEO Testing Service Market 2020 Research by Business Analysis, Growth Strategy and Industry Development to 2025 - News Times
Global SEO Testing Service Market 2020 Research by Business Analysis, Growth Strategy and Industry Development to 2025 News Times
16 On-Page SEO Factors You Must Update On Your Blog At All Times Business 2 Community
Google Lets People Customize Their Profile Cards For Search Results Search Engine Journal
The SEO Agency KPIs Dashboard: A Way to Unlock Growth Search Engine Journal
Link building: How it has shaped the future of SEO Bankless Times
SEO Testing Service Market 2019 by New Technology, Segments and Key Companies Analysis- 99 Percentage, SEO Tester Online, Click Information System, 1&1 IONOS - New Day Live
SEO Testing Service Market 2019 by New Technology, Segments and Key Companies Analysis- 99 Percentage, SEO Tester Online, Click Information System, 1&1 IONOS New Day Live
Affiliate Marketing Trends, Crazy PR Stunts & Dropping F-Bombs with Adam Riemer [PODCAST] - Search Engine Journal
Affiliate Marketing Trends, Crazy PR Stunts & Dropping F-Bombs with Adam Riemer [PODCAST] Search Engine Journal
Voice Search has taken the SEO industry by storm: MMA and GroupM report ETBrandEquity.com
Are Blog Comments Useless for Link Building? Search Engine Journal
Is the SEO industry really right for you? Best in Australia
Migrating to Adobe Experience Manager: 4 Site Structure Considerations Search Engine Journal
Park Min Young And Seo Kang Joon Start Spending More Time Together In “I'll Go To You When The Weather Is Nice” - soompi
Park Min Young And Seo Kang Joon Start Spending More Time Together In “I'll Go To You When The Weather Is Nice” soompi
No 'Itaewon Class' Episode 9 promo yet but worried fans should know Yi-seo unlikely to side with Chairman Jang - MEAWW
No 'Itaewon Class' Episode 9 promo yet but worried fans should know Yi-seo unlikely to side with Chairman Jang MEAWW
Park Min Young And Seo Kang Joon Have A Special Winter Ahead Of Them In “I'll Go To You When The Weather Is Nice” - soompi
Park Min Young And Seo Kang Joon Have A Special Winter Ahead Of Them In “I'll Go To You When The Weather Is Nice” soompi
Harley Quinn film given SEO-friendly title after Birds of Prey failed to take flight at box office - Daily Mail
Harley Quinn film given SEO-friendly title after Birds of Prey failed to take flight at box office Daily Mail
Seo Kang Joon And Park Min Young's Romance Drama Reveals Intriguing Dynamics In Character Relationship Chart - soompi
Seo Kang Joon And Park Min Young's Romance Drama Reveals Intriguing Dynamics In Character Relationship Chart soompi
New Online Reputation Management Services In Oklahoma By Chicago Website Design SEO Company - StreetInsider.com
New Online Reputation Management Services In Oklahoma By Chicago Website Design SEO Company StreetInsider.com
SEO in 2020: What Basics You Need to Know to Be Successful Search Engine Journal
When Do You 'Need' SEO? Forbes
Seo Ji Hye And Kim Jung Hyun Share Feelings For Each Other Amidst Danger In “Crash Landing On You” - soompi
Seo Ji Hye And Kim Jung Hyun Share Feelings For Each Other Amidst Danger In “Crash Landing On You” soompi
What is SEO? businessjournaldaily.com
New local SERP live in Europe Search Engine Land
Park Min Young, Seo Kang Joon, Lee Jae Wook, And More Film In A Festive Mood For “I'll Go To You When The Weather Is Nice” - soompi
Park Min Young, Seo Kang Joon, Lee Jae Wook, And More Film In A Festive Mood For “I'll Go To You When The Weather Is Nice” soompi
JOB ALERT: Work some SEO magic at Goodwood Road and Racing! | GRR Goodwood Road and Racing
Netizens charmed by Park Seo Joon's cute and bright energy on set when the cameras aren't rolling - allkpop
Netizens charmed by Park Seo Joon's cute and bright energy on set when the cameras aren't rolling allkpop
What Does It Mean to ‘Do SEO’? Search Engine Journal
5 of the Most Complex SEO Problems & How to Fix Them Search Engine Journal
SEO Strategy Guide: Beat Your Competition in 2020 Search Engine Journal
5 Ways SEO & Web Design Go Together Search Engine Journal
Apink's Son Naeun And Lee Ji Hoon Confirmed To Join Seo Ji Hye And Song Seung Heon In New Romance Drama - soompi
Apink's Son Naeun And Lee Ji Hoon Confirmed To Join Seo Ji Hye And Song Seung Heon In New Romance Drama soompi
Watch: Kim Seo Hyung Will Stop At Nothing To Catch A Serial Killer In “Nobody Knows” Highlight Reel - soompi
Watch: Kim Seo Hyung Will Stop At Nothing To Catch A Serial Killer In “Nobody Knows” Highlight Reel soompi
3 Places for SEO Beginners to Focus Their Time Search Engine Journal
What Is SEO? How Does It Work? Myths, Mistakes, and 9 SEO Best Practices Business 2 Community
7 Basic SEO Best Practices You Can Learn from Huge Travel Brands Search Engine Journal
Update: Park Seo Joon, Lee Young Ae, And Jang Sung Kyu Donate To Daegu As City Combats COVID-19 - soompi
Update: Park Seo Joon, Lee Young Ae, And Jang Sung Kyu Donate To Daegu As City Combats COVID-19 soompi
Meta Tags - What Are They and Which Search Engines Use Them?
Defining Meta Tags is much easier than explaining how they are used, and by which engines. The reason is very few engines clearly lay out what they do and do not look at, and how much emphasis they put on any one factor.
Three Search Engine Ranking Gold Tips
Getting a high ranking in the search engines is something with many variables.It can rely on what industry you're in, the products or services you supply, and the competition you have.
The Importance of Search Engine Optimization
Search Engine Optimization is a key to any successful internet marketing strategy. There are numerous definitions and interpretations as to exactly what Search Engine Optimization means.
What Constitutes a Complete and Effective SEO Campaign?
Unfortunately, not many Search Engine Optimization companies know what this involves. You may see a "one size fits all" package, link popularity development in the form of submitting to link farms, or even the dreaded "Submit Your Site to 1000's of Search Engines" scam.
Ten Critical Website and Search Engine Promotion Mistakes
When it comes to promoting your website, you might think that anything you can do to get people to your website is worthwhile. However, you should think again because some shady practices will actually hurt you.
HTML Title Tags Dictate Your Rankings
There are a lot of things in Search Engine Optimization when done to your site that can increase you rankings. But one aspect that always comes up and that always affects your rankings in a huge way is altering the title tag.
Google Sitemaps Just Got Better
Having a Google Sitemap just got better! Not only does the search engine company check your sitemap, but now they give you feedback! The new feature was quickly noticed by many users of the service recently as a way for Google to alert the webmaster about possible problem pages that they have had trouble indexing.I had the wonderful experience of getting to know this service first hand when I logged in to Google Sitemaps to check on the status of one of my many sitemaps.
10 Steps To Higher Search Engine Positioning
There is perhaps no more level playing field in business than the Internet. It is this fact that has created millionaires from paupers.
Search Engine Optimisation: The Soon to be Impossible Dream!
There are today search engine and internet marketing services, in fact a new industry has materialised to exploit the fear of low search rankings.This is not a new trend, back when simply resubmitting your website to the engines resulted in keeping your site at the top of the index, there was an accompanying boom in resubmitting "companies", as we know, these were just men in back bedrooms with a host of CGI and Perl submitting scripts and a timetable.
Not Ranking High Enough on Search Engines? Here's Some Help!
Search engines are frugal things. (Froogle, too, haha! Sorry, lame joke) They take many, many things into consideration when ranking your pages.
10 Easy Steps to Boost Your Search Engine Rankings!
In order that someone finds your website and buys your product on the Internet it is essential to make it known to the world. So the first thing you do is to submit to search engines.
The Search Engine Secret That Is No Secret At All
It's common knowledge - we all know that it is important to rank well in search engines. Doing so can bring qualified, interested visitors to the web site you create.
Search Engine Ranking - What Works Now
The methods employed to increase your search engine rankings may seem like rocket science to you, so you have probably avoided dealing with this issue. I am here to tell you - the time has come to face your website! A high search engine ranking for your website is so essential that if you have the slightest desire to actually succeed in your business, there is no way you can continue to avoid this issue.
How Search Engines Work
Before anyone can start optimizing a web site, you must understand how search engines work.Search engine optimization is the hardest thing to do for a webmaster because there are so many rules to it and you have to stay up to date with all the new search engine optimization techniques.
Google Rankings - Achieving a Top 10 Position in Google - Part 1
Achieving a top ranking position in Google is every webmasters dream. Unfortunately very few ever make it high enough for it to make a big difference on their traffic volume.
Submitting Your Site to Search Engines and Directories
Regardless of which type of business you currently have, you will definately want to have a website and begin marketing it on the world wide web. After you have designed your website, the next step is to ensure it is properly "optimized", meaning that it's body text(the text you see), title and meta tags(the text that you don't) all have the words you are trying to be found for on the search engine results.
Search Wars! - MSNs Opening Salvo
With all the recent publicity given to Google as the Internet's number one search service, it's hardly surprising that Microsoft has already started work on re-vamping their MSN search service. Okay, it's still powered by the Yahoo engine, but according to Microsoft it has been "cleaned up" and the new service mirrors much more the kind of "non-commercial" results which are currently displayed by Google.
Adding Content To Your Site Every Day
If you have been a webmaster for more than a week, you've surely heard the saying "Content Is King". And it really is true! This article will explain why the regular addition of fresh content to your website is so crucial and explain several ways to do it easily and inexpensively (even free).
History of World / Regional Search Engines and Directories
Computers have become a way of life for people around the world. They are used to research term papers, check weather forecasts, track military progress, exchange ideas (blogs and chat) and to find the cheapest price on items etc.
Google Website and Web Page Indexing for Dummies
You may have heard how important it is to have your website optimized for search engines, especially Google, which is currently the most popular worldwide. The reason for this is so your website will be ranked high in the search engines and people will see your site first, click on it, and increase your traffic and ultimately your sales.
|home | site map|