Optimze Your Web Site on a Shoe String Budget
Let me start off by saying I'm not a marketing guru or work for a fortune 500 advertising company. I don't even have a marketing background. But if you don't have money to blow on optimizing your site, then listen up.
Search engine optimization guidelines are more mysterious than Michael Jackson's bedroom. About once a week I read about how Google's algorithm is changing. They must have a dozen mad sciencetists working around the clock. Google just wants to be the perfect search engine. That's all well and good, but gives us a breather here! Maybe they're trying so hard cause they no longer hold 80% of online searches. MSN and Yahoo have built their own proprietary software, leveling the playing field a bit. A study done by www.searchenginewatch.com shows Google under 50% for US online searches. Yahoo is second with 21% while MSN ended third at 12%.
So what does that mean? Actually?not much. Unless you're ready to do a PPC campaign or your company is a household name the odds of getting listed right away on the big three are pretty slim. But don't despair. With a little patience and some hard work you will get listed.
So here are the steps:
Submit submit submit. Forget about the big three along with their affiliates for now. Instead submit to the multitude of search engines that will post your site for free. If you like I can send you my list free of charge. Just email me at email@example.com with the subject title "Free List". Remember, you're playing the numbers game here. Most of them are free with incentives to pay if you want your site reviewed quickly. Also submit to directories and comparison shopping portals such as www.bizrate.com. Here's a tip when submitting to directories. Directories such as www.lookdirectory.com don't rank your sites. They place them by category alphabetically. Just because your company name is Zachs Toy Zebras, doesn't mean that's what you have to name your site when submitting it. You can call it #1 Toy Zebras. Now your site will be placed right on top for all to zee, I mean see.
Fine tune your keywords and they will come. Make them as relevant as possible. For example, let's say you sell Susuki speed boats and your company name is Jacks Suzuki Speedboats. Your first keyword should be Susuki speedboat, not speedboat or boat. You're selling to a specific market that will search for a specific item. If your keyword terms are too broad you'll probably get more traffic but not necessarily more sales. This could get costly if you're doing a PPC campaign. Remember that tag word K.I.S.S.? I'm changing it to "Keep Is Specific Stupid". Also have the first sentence on your page say Suzuki speedboats. When those little web bots come strolling to your page they will see the term Suzuki speedboat in the store name, first keyword and first sentence in the page body. A very relative site to the web bots. Here's a perfect example. I did a search on "Suzuki speedboat" and this site came up number four. The URL is www.globalsuzuki.com/gcm/spotlight/marine002.html You will notice the word Suzuki as part of the company name. Now if you right click on the page and view source code you can see that the title tag says "Suzuki" and close to the top of the body are the words Suzuki. Do you think that's a coincidence? Also, if you do a search in MSN for "reverse balding" or "stop DHT" you will see my site www.endbalding.com in the top four and three spot respectively. Feel free to view my source code to validate what I'm saying. It took a little over a month to get my page listed on MSN.
Make sure to use the H1 tags on your main page. Primarily as a header for your product. Web bots see this tag as an important item. Now don't misuse these tags and place them all over your site. You might get penalized for that. Given that the H1 tag is so large it may not look quite right on your page, don't fret there is a fix. All you need to do is place the tag between your H1 tags. Use whatever font size you feel is right for your page.
Links will still be an important part of your marketing. Again be selective. If you sell computer books don't link with a site that sells lingerie. This may seem like common sense but I've witnessed these errors. Stay clear from those free for all links commonly referred to as link farms. You'll get bombarded with e-mails requesting to exchange links. And those links may not have anything to do with your site. There are legitimate companies such as www.links4trade.com that provide you with a network of sites for you to choose from and special features that enable you to design your links page with little HTML knowledge. The downside is cost. They charge about $300 a year.
By using these techniques you'll be on your way to upping your rank in the search engine battle within a few weeks.
William Cortes is a freelance writer and entrepreneur. His parent company NetAd owns http://www.endbalding.com which is a re-seller of an amazing hair growth product.
Managing Successful SEO Migrations Search Engine Journal
Why Amazon success requires a holistic approach to SEO and advertising DigitalCommerce360
3 SEO Practices to Guide Your Strategy in 2020 Associations Now
SEO myths busted by an ex-Googler Search Engine Land
The Future of SEO: What SEO & Marketing Pros Need to Understand Search Engine Journal
What is SEO? businessjournaldaily.com
8 Tried & Tested Tips for Improving SEO & Developer Relations Search Engine Journal
SEO Content Strategy Tips to Boost Your Ranking in 2019 The Content Standard by Skyword
SEO Keyword Research: 13 of the Biggest Mistakes You MUST Avoid Search Engine Journal
Benchmarking Beyond SEO: What Competitors' Website Traffic Can Reveal Search Engine Journal
SEO Is Everyone’s Responsibility: 5 Tips to Get Non-SEOs Bought Into SEO Search Engine Journal
How to Monitor SEO Topic Clusters, Silos Practical Ecommerce
Reciprocal Links: Do They Help or Hurt Your SEO? Search Engine Journal
Patent: Google Going Old School with Local SEO, But In A New Way Search Engine Journal
SEO Malaysia Launch of YouTube Video Series Causes Customer Business to be Booked Till 2021 - Yahoo Finance
SEO Malaysia Launch of YouTube Video Series Causes Customer Business to be Booked Till 2021 Yahoo Finance
Google’s Baby Algorithms: How to Think About Them for SEO Search Engine Journal
A framework for SEO success with structured data Search Engine Land
Real-Time Insight & Real-Time Action in SEO: How Automation Bridges the Gap Search Engine Journal
Elevating Women in SEO: The Industry Still Has a Long Way to Go Search Engine Journal
SEO best practices support ADA compliance for digital accessibility Search Engine Land
Here’s Why Inclusive Web Design with SEO Wins 2020 Search Engine Journal
Here’s how to leverage long-tail keywords for your SEO Search Engine Land
What You Need to Know About SEO and Reviews The Realtime Report
Ongoing Education: Your Secret to SEO Success Search Engine Journal
Let's Untangle the Knotty Mystery of SEO Radio World
5 SEO Tips to Optimize Your Next Blog Post Business 2 Community
Why the University of Arizona changed its abbreviation for SEO Search Engine Land
Calgary Agency Shares Insight On SEO StreetInsider.com
Google Launches New, Animated Video Series About SEO for Beginners Search Engine Journal
TF-IDF: Can It Really Help Your SEO? Search Engine Journal
For SEO, How Fast Is Fast Enough? Practical Ecommerce
Why SEO is Important for Your Business Business 2 Community
How to find your ideal SEO agency Search Engine Land
Video: Eric Enge on Google advice vs. real-world SEO experience Search Engine Land
SEM vs. SEO vs. PPC Defined: What’s the Difference? Search Engine Journal
Tesla Solar: Is Google SEO the Only Issue? Market Realist
Three Off-Site Tactics That Seriously Boost SEO Traffic MarketingProfs.com
5 Free Keyword Research Tools for SEO & PPC JumpFly PPC Advertising News
Barry Schwartz on Covering SEO News, Productivity & How to Grow a Business [PODCAST] - Search Engine Journal
Barry Schwartz on Covering SEO News, Productivity & How to Grow a Business [PODCAST] Search Engine Journal
SEO: Google's BERT Update Helps Ecommerce Product Pages Practical Ecommerce
How Google's BERT SEO Update Will Impact Content and Search PR News - For Smart Communicators
Why Discoverability Needs to Be an SEO Focus with Garrett Mehrguth [PODCAST] - Search Engine Journal
Why Discoverability Needs to Be an SEO Focus with Garrett Mehrguth [PODCAST] Search Engine Journal
30+ SEO Stats from 2019 to Guide Your Strategy in 2020 and Beyond [Infographic] - Social Media Today
Screaming Frog releases SEO Spider version 12.0 Search Engine Land
How to find cheap & affordable SEO services Business MattersBusiness Matters
How to Make Your Social Media SEO-Friendly INSTORE MAG
5 DIY SEO Tips That Your Small Business Needs Business.com
University of Arizona switches from UA to UArizona for SEO The Associated Press
Voice Search SEO: How To (Step-by-Step Guide) Business 2 Community
Increase Your Site's Visibility on Google with These 9 SEO Tips Virtual-Strategy Magazine
The psychology of SEO on Brains Byte Back The Sociable
Scorecard: The New SEO Tool To Help Your Business Get Noticed Women Love Tech
Google BERT Update – What it Means Search Engine Journal
5 SEO suggestions to market your food truck | Commentary Food Truck Operator
Could Blogging Boost Your Ecommerce SEO? Practical Ecommerce
SEO is Local Partners with Laura Bailey Yoga IT News Online
3 super important SEO trends in 2020 KnowTechie
10 Best SEO Podcasts to Master the Art of SEO 99Signals - Tech News, Tech Hacks, & More
Creative & SEO Copywriter, Penguin General - London The Bookseller
Global Search Engine Optimisation (SEO) Software Market Insights 2019 : WordStream, Moz, SEO Book, LinkResearchTools, SpyFu - Breakaway Trends
Global Search Engine Optimisation (SEO) Software Market Insights 2019 : WordStream, Moz, SEO Book, LinkResearchTools, SpyFu Breakaway Trends
Local SEO Tools Market 2019-2025 thriving worldwide by top players| BrightLocal, Moz, Synup Inc., Yext, SEMrush, NAVADS BV - Market Report Gazette
Local SEO Tools Market 2019-2025 thriving worldwide by top players| BrightLocal, Moz, Synup Inc., Yext, SEMrush, NAVADS BV Market Report Gazette
Watch: Oh Yeon Seo And Ahn Jae Hyun Can't Stand Each Other In New Look At “Love With Flaws” - soompi
Big Boom In Local SEO Services Market Strapping Growth by the End 2026 | BrightLocal, SEMrush, 180fusion, Whitespark, SEOprofiler, Moz - Market Expert
Big Boom In Local SEO Services Market Strapping Growth by the End 2026 | BrightLocal, SEMrush, 180fusion, Whitespark, SEOprofiler, Moz Market Expert
What Does It Mean to ‘Do SEO’? Search Engine Journal
The Best Free SEO Tools to Increase Your Rankings Entrepreneur
Should you do 100% of your SEO in-house? Search Engine Land
SEO Software Market 2019 Business Scenario – BrightEdge, Conductor, Linkdex, SpyFu, Yext, WordStream - The Market Publicist
SEO Software Market 2019 Business Scenario – BrightEdge, Conductor, Linkdex, SpyFu, Yext, WordStream The Market Publicist
My experience with SEO Practical Ecommerce
7 SEO Mobile Apps You Should Know About Techtree.com
7 SEO best practices you should be doing regardless of what Google says Search Engine Land
How To Boost Your Keyword Density On Your Web Site To Gain Top Positions At The Search Engines
Let's talk about what keyword density is and how to improve your keyword density on your web site. To improve your keyword density ratio there are three parts that we will need address.
5 Simple Steps to Great Search Engine Rankings
Having your website rank well in the major search engines is crucial to a successful Internet business. However, the information on doing so, which abounds on the Internet, can be perceived as complex and contradictive.
Dealing With Search Engine Stress In A Home-Based Business
As a member of several search engine optimization forums, I have recently noticed (especially since Yahoo recently decided to try their hand at competing with Google) that the stress level of many webmasters has gone way up. This applies not only to webmasters involved in Internet-based home businesses, but to webmasters in general.
SEO Expert Guide - Conclusions (part 10/10)
As you have seen throughout the guide, search engine optimization (SEO) is a multi-faceted activity. Likely to be time-consuming, it is important that you spend your time wisely.
World of Website Promotion
Website promotion is a big and ongoing process. Every person who has website should have little knowledge about various elements involved in website promotion even if he had hired a SEO.
DIY SEO - Part 2 Tags n Things
Part 2 Tips 4 tagsMeta tags are the descriptive tags used by website designers to explain to the search engines exactly what your website is all about. They look like this,title Put title of your page here, include important keywords /titlemeta name="Description" content="Put a short keyword rich description of your site here" /meta name="Keywords" content="Put your keywords in here" /meta name="AUTHOR" content="Your name or company name here" /meta name="COPYRIGHT" content=" Your name or company name here " /meta name="DISTRIBUTION" content="Global" /meta name="RATING" content="General" /meta name="robots" content="index, follow" /meta name="revisit-after" content="1 Week" /meta http-equiv="Content-Type" content="text/html; charset=iso-8859-1" /Note: the opening and closing brackets have been missed off to make this article compatable for publication.
How to REALLY Profit from SEO
I want to give you a few more things to think about as you excel and grow in the craft of search engine marketing. If you are anything like me, you were hooked the first time you really made a difference to someone else's success.
Search Engine Ranking - What Works Now
The methods employed to increase your search engine rankings may seem like rocket science to you, so you have probably avoided dealing with this issue. I am here to tell you - the time has come to face your website! A high search engine ranking for your website is so essential that if you have the slightest desire to actually succeed in your business, there is no way you can continue to avoid this issue.
Making Money with Popular Search Engines
With so many internet and home business opportunities on the world wide web nowadays it is very confusing as to know which ones are scams and which are not.However, even though I am sure that most of the money making schemes advertised have their merits, it would give the entrepreneur great peace of mind to know that he was building an internet business in conjunction with a credible and high profile corporate.
Are You Losing The Battle For Search Engine Traffic?
Search engine traffic should be a priority for any online business and some level of optimization is apart of every effective marketing strategy.On the plus side, search engine traffic is the cream of the crop.
Getting Listed in the ODP, Google Directory
First of all, the Google directory is really just the open directory project (ODP: url here) with a few adjustments. While listings on DMOZ.
What To Look For When Shopping For A SEO Specialist
When, shopping for a Search Engine Optimization (SEO) company/specialist you need to be aware of a few things.If someone offers you fast results they may be pulling your leg.
How To Use Google As A Niche Website Builder
The popularity of weblogs or blogs has gotten a lot of attention from the media recently. In fact, "blog" was picked as the word of the year by Merriam-Webster, a U.
You Have More Web Sites Than You Think You Have: The Importance of Deep Submission
If I ask you how many web sites do you have? You may say "One, yes it is www.mycompany.
HTML Title Tags Dictate Your Rankings
There are a lot of things in Search Engine Optimization when done to your site that can increase you rankings. But one aspect that always comes up and that always affects your rankings in a huge way is altering the title tag.
Should You Buy Text Links?
You can rank number one (Or at least in the top ten) for just about any search phrase by just buying text link ads, even if the web site isn't related to the search phrase in anyway, it can still rank in the top ten of the search results. Some web site owners see this as the only true way to the top ten.
When to NOT Hire a SEO and Why
When you get an e-mail from SEO Company with content similar to this:"We submit your site on X00.000 search engines and directories?"Stay far away from companies which offer you to submit your site on thousands of directories and search engines.
Playing By Googles Rules
As the undisputable leader in search engines, Google places a very high importance on the quality and relevancy of its search results, especially now that the company is public. The know that in order to keep the shareholders and users of the engine happy, the quality of returned results are extremely important.
How to Get Non-stop Free Traffic to Your Website
Yet the simple truth is that without traffic a website cannot be successful. Lack of traffic really need not be a problem because there are various free, proven ways of generating traffic that will cost you nothing but get you lots of traffic without you having to spend anything.
Dont Get Banned by Google
There are many Black Hat techniques that people use to try and influence Googles ranking of their sites, the simple thing to remember is that THEY DO NOT help your rankings, are simply a waste of your time and sooner or later will lead to a Google ban for your site. Sure there are sites that use these techniques and are getting away with it but they will eventually get penalised as Google always manages to find them eventually.
|home | site map|