Optimze Your Web Site on a Shoe String Budget
Let me start off by saying I'm not a marketing guru or work for a fortune 500 advertising company. I don't even have a marketing background. But if you don't have money to blow on optimizing your site, then listen up.
Search engine optimization guidelines are more mysterious than Michael Jackson's bedroom. About once a week I read about how Google's algorithm is changing. They must have a dozen mad sciencetists working around the clock. Google just wants to be the perfect search engine. That's all well and good, but gives us a breather here! Maybe they're trying so hard cause they no longer hold 80% of online searches. MSN and Yahoo have built their own proprietary software, leveling the playing field a bit. A study done by www.searchenginewatch.com shows Google under 50% for US online searches. Yahoo is second with 21% while MSN ended third at 12%.
So what does that mean? Actually?not much. Unless you're ready to do a PPC campaign or your company is a household name the odds of getting listed right away on the big three are pretty slim. But don't despair. With a little patience and some hard work you will get listed.
So here are the steps:
Submit submit submit. Forget about the big three along with their affiliates for now. Instead submit to the multitude of search engines that will post your site for free. If you like I can send you my list free of charge. Just email me at firstname.lastname@example.org with the subject title "Free List". Remember, you're playing the numbers game here. Most of them are free with incentives to pay if you want your site reviewed quickly. Also submit to directories and comparison shopping portals such as www.bizrate.com. Here's a tip when submitting to directories. Directories such as www.lookdirectory.com don't rank your sites. They place them by category alphabetically. Just because your company name is Zachs Toy Zebras, doesn't mean that's what you have to name your site when submitting it. You can call it #1 Toy Zebras. Now your site will be placed right on top for all to zee, I mean see.
Fine tune your keywords and they will come. Make them as relevant as possible. For example, let's say you sell Susuki speed boats and your company name is Jacks Suzuki Speedboats. Your first keyword should be Susuki speedboat, not speedboat or boat. You're selling to a specific market that will search for a specific item. If your keyword terms are too broad you'll probably get more traffic but not necessarily more sales. This could get costly if you're doing a PPC campaign. Remember that tag word K.I.S.S.? I'm changing it to "Keep Is Specific Stupid". Also have the first sentence on your page say Suzuki speedboats. When those little web bots come strolling to your page they will see the term Suzuki speedboat in the store name, first keyword and first sentence in the page body. A very relative site to the web bots. Here's a perfect example. I did a search on "Suzuki speedboat" and this site came up number four. The URL is www.globalsuzuki.com/gcm/spotlight/marine002.html You will notice the word Suzuki as part of the company name. Now if you right click on the page and view source code you can see that the title tag says "Suzuki" and close to the top of the body are the words Suzuki. Do you think that's a coincidence? Also, if you do a search in MSN for "reverse balding" or "stop DHT" you will see my site www.endbalding.com in the top four and three spot respectively. Feel free to view my source code to validate what I'm saying. It took a little over a month to get my page listed on MSN.
Make sure to use the H1 tags on your main page. Primarily as a header for your product. Web bots see this tag as an important item. Now don't misuse these tags and place them all over your site. You might get penalized for that. Given that the H1 tag is so large it may not look quite right on your page, don't fret there is a fix. All you need to do is place the tag between your H1 tags. Use whatever font size you feel is right for your page.
Links will still be an important part of your marketing. Again be selective. If you sell computer books don't link with a site that sells lingerie. This may seem like common sense but I've witnessed these errors. Stay clear from those free for all links commonly referred to as link farms. You'll get bombarded with e-mails requesting to exchange links. And those links may not have anything to do with your site. There are legitimate companies such as www.links4trade.com that provide you with a network of sites for you to choose from and special features that enable you to design your links page with little HTML knowledge. The downside is cost. They charge about $300 a year.
By using these techniques you'll be on your way to upping your rank in the search engine battle within a few weeks.
William Cortes is a freelance writer and entrepreneur. His parent company NetAd owns http://www.endbalding.com which is a re-seller of an amazing hair growth product.
SEMrush vs Ahrefs (2020): Review & Comparison of Top SEO Tools Published by Instructify - Business Wire
SEMrush vs Ahrefs (2020): Review & Comparison of Top SEO Tools Published by Instructify Business Wire
Learn Facebook Ads, SEO, Google Analytics, and More in this $40 Digital Marketing Bootcamp - Entrepreneur
Learn Facebook Ads, SEO, Google Analytics, and More in this $40 Digital Marketing Bootcamp Entrepreneur
You're Likely Missing Out on Google Traffic. Boost Your SEO with This Budget-Friendly Tool. - Entrepreneur
You're Likely Missing Out on Google Traffic. Boost Your SEO with This Budget-Friendly Tool. Entrepreneur
Why & How Content Pruning Helps Your SEO Search Engine Journal
You Don't Have to Code to Be Great at SEO Search Engine Journal
Google SEO 101: Page Speed Optimization Search Engine Journal
SEO Audit Checklist: 9 Page-Level Factors to Assess Search Engine Journal
5 Best Search Engine Optimization (SEO) Tools Business 2 Community
15 Most Common Enterprise SEO Job Requirements Search Engine Journal
The Importance of Geo-Targeting in SEO and Ways to Go About the Process Business 2 Community
How to Build & Scale a Program for Global SEO Success Search Engine Journal
10 On-Site Technical SEO Factors to Assess in an SEO Audit Search Engine Journal
Common Shopify SEO pitfalls and how to avoid them Search Engine Land
What SEO Strategies Should You Be Using Right Now? Digital Information World
Ahrefs vs. SEMrush vs. Ubersuggest: Which SEO Tool Should You Choose? Business 2 Community
Feedback optimization: A user-first approach to SEO Search Engine Land
SEO for Images: See What You’re Missing in Your Visual Search Strategy Search Engine Journal
Google SEO 101: Mobile-First Indexing Problems Search Engine Journal
Google SEO 101: Website Crawl Budget Explained Search Engine Journal
Extra Structured Data Could Be Useful for SEO Search Engine Journal
What is SEO? Business 2 Community
Off-Site SEO: Key Elements & Tactics | Marketing Infographic MarketingProfs.com
10 Website Content Factors You Must Check During an SEO Audit Search Engine Journal
How is SEM related to SEO? AZ Big Media
Top 7 SEO Tips For 2020 For Business Owners Business 2 Community
How to Evaluate Content Length in an SEO Audit Search Engine Journal
Chicago Website Design SEO Company Now Offering SEO Services In Anaheim, California - StreetInsider.com
Chicago Website Design SEO Company Now Offering SEO Services In Anaheim, California StreetInsider.com
Chicago Website Design SEO Company Now Offering Web Design And SEO Services In Tampa, Florida - StreetInsider.com
Chicago Website Design SEO Company Now Offering Web Design And SEO Services In Tampa, Florida StreetInsider.com
Use SEO to Overcome Crisis - business.com Business.com
How to Improve SEO Agency-Client Communications & Relationships Search Engine Journal
Google Says Lighthouse Header Order Suggestion Isn't For SEO Search Engine Roundtable
6 Best Hacks For SEO Managers Business 2 Community
New Solar Energy Optics Off Grid Energy Independence
11 Domain Factors You Must Evaluate During an SEO Audit Search Engine Journal
How Can I Set Up an SEO Agency? Search Engine Journal
Google rich results test tool adds support for article structured data Search Engine Land
Should You Buy & Redirect Expired Domains? Search Engine Journal
Top 10 Best Tools to Control Your SEO Rankings Business 2 Community
What is SEO Copywriting (and Why it's Important in Ranking Well on Search Engines)? - Business 2 Community
What is SEO Copywriting (and Why it's Important in Ranking Well on Search Engines)? Business 2 Community
SEO in Uganda: How to Appeal to a Digital Audience PC Tech Magazine
What is Semantic SEO: How Search Has Changed and What You Can Do About It Business 2 Community
SEO Checklist: The Positive & Negative Signals You Need to Know About [Infographic] - Social Media Today
SEO Checklist: The Positive & Negative Signals You Need to Know About [Infographic] Social Media Today
SEO Service Provider Services Market Comprehensive Analysis, Share, Growth Forecast from 2020 to 2025 - CueReport
SEO Service Provider Services Market Comprehensive Analysis, Share, Growth Forecast from 2020 to 2025 CueReport
SEO Service Provider Services Market to Witness Growth Acceleration During 2020- - News.MarketSizeForecasters.com
SEO Service Provider Services Market to Witness Growth Acceleration During 2020- News.MarketSizeForecasters.com
Search Engine Optimization (SEO) Software Market 2020 Growth Analysis 2027 and Top Performing Players – AgencyAnalytics, Marketing 360, SpyFu, Website Rocket, SE Ranking, etc. - Bulletin Line
Search Engine Optimization (SEO) Software Market 2020 Growth Analysis 2027 and Top Performing Players – AgencyAnalytics, Marketing 360, SpyFu, Website Rocket, SE Ranking, etc. Bulletin Line
The Ultimate eCommerce SEO Checklist Business 2 Community
It’s Okay to Not Be Okay: star-crossed lovers face terrible memories South China Morning Post
Local SEO Tools & Software Market Incredible Possibilities, Growth Analysis and Forecast To 2025 - AlgosOnline
Local SEO Tools & Software Market Incredible Possibilities, Growth Analysis and Forecast To 2025 AlgosOnline
Global Search Engine Optimization (SEO) Software Market 2020 Analysis by Latest COVID19/CORONA Virus Impact with Market Positioning of Key Vendors: Linkody, Moz Pro, WordStream, SpyFu, AgencyAnalytics, etc. | InForGrowth - Bulletin Line
Global Search Engine Optimization (SEO) Software Market 2020 Analysis by Latest COVID19/CORONA Virus Impact with Market Positioning of Key Vendors: Linkody, Moz Pro, WordStream, SpyFu, AgencyAnalytics, etc. | InForGrowth Bulletin Line
Global Paid Search Tools Market : WordStream(US), Moz(US), SEO Book(Greece), LinkResearchTools(Austria), SpyFu(US), SEMrush(US) - Owned
Global Paid Search Tools Market : WordStream(US), Moz(US), SEO Book(Greece), LinkResearchTools(Austria), SpyFu(US), SEMrush(US) Owned
SEO Software Market Growing Popularity and Emerging Trends | Linkdex, BrightEdge, Conductor, SpyFu - Owned
SEO Software Market Growing Popularity and Emerging Trends | Linkdex, BrightEdge, Conductor, SpyFu Owned
6 Effective SEO Tips for Beginners BOSS Magazine
What Korean celebrities like Kim Soo-hyun looked like growing up South China Morning Post
Han Seo Hee released from detention after court turns down request to cancel her probation - allkpop
SEO: Back To Basics Forbes
SEO: Why It Matters in Today's Market RisMedia.com
How to Overhaul Your SEO Strategy for Just $50 Entrepreneur
10 SEO Tips to Implement in 2020 SmarterCX
The 3 Types of SEO Reports You Should Be Building in 2020 Search Engine Journal
The 10 Commandments Of SEO Forbes
Secrets That Make SEO Work Best 04/13/2020 MediaPost Communications
Design: Making SEO Look Good Forbes
SEO in 2020: What Basics You Need to Know to Be Successful Search Engine Journal
10 Things to look for Before You Hire a Local SEO Agency For Your Business Business 2 Community
SEO, Content, and Email Work Better Combined Practical Ecommerce
SEO in 2020: Going Beyond Google Search Engine Journal
6 Ways to Know If Your SEO Is Broken Practical Ecommerce
In uncertain times, jump start your SEO TechCrunch
Global SEO Software Market 2020 – Impact of COVID-19, Future Growth Analysis and Challenges | BrightEdge, Conductor, Linkdex, SpyFu, Yext - Galus Australis
Global SEO Software Market 2020 – Impact of COVID-19, Future Growth Analysis and Challenges | BrightEdge, Conductor, Linkdex, SpyFu, Yext Galus Australis
SEO Testing Service Market to Witness Huge Growth by 2025 | SEOmonitor, WebDepend, TestMatick - Owned
How To Boost Your Keyword Density On Your Web Site To Gain Top Positions At The Search Engines
Let's talk about what keyword density is and how to improve your keyword density on your web site. To improve your keyword density ratio there are three parts that we will need address.
5 Simple Steps to Great Search Engine Rankings
Having your website rank well in the major search engines is crucial to a successful Internet business. However, the information on doing so, which abounds on the Internet, can be perceived as complex and contradictive.
Dealing With Search Engine Stress In A Home-Based Business
As a member of several search engine optimization forums, I have recently noticed (especially since Yahoo recently decided to try their hand at competing with Google) that the stress level of many webmasters has gone way up. This applies not only to webmasters involved in Internet-based home businesses, but to webmasters in general.
SEO Expert Guide - Conclusions (part 10/10)
As you have seen throughout the guide, search engine optimization (SEO) is a multi-faceted activity. Likely to be time-consuming, it is important that you spend your time wisely.
World of Website Promotion
Website promotion is a big and ongoing process. Every person who has website should have little knowledge about various elements involved in website promotion even if he had hired a SEO.
DIY SEO - Part 2 Tags n Things
Part 2 Tips 4 tagsMeta tags are the descriptive tags used by website designers to explain to the search engines exactly what your website is all about. They look like this,title Put title of your page here, include important keywords /titlemeta name="Description" content="Put a short keyword rich description of your site here" /meta name="Keywords" content="Put your keywords in here" /meta name="AUTHOR" content="Your name or company name here" /meta name="COPYRIGHT" content=" Your name or company name here " /meta name="DISTRIBUTION" content="Global" /meta name="RATING" content="General" /meta name="robots" content="index, follow" /meta name="revisit-after" content="1 Week" /meta http-equiv="Content-Type" content="text/html; charset=iso-8859-1" /Note: the opening and closing brackets have been missed off to make this article compatable for publication.
How to REALLY Profit from SEO
I want to give you a few more things to think about as you excel and grow in the craft of search engine marketing. If you are anything like me, you were hooked the first time you really made a difference to someone else's success.
Search Engine Ranking - What Works Now
The methods employed to increase your search engine rankings may seem like rocket science to you, so you have probably avoided dealing with this issue. I am here to tell you - the time has come to face your website! A high search engine ranking for your website is so essential that if you have the slightest desire to actually succeed in your business, there is no way you can continue to avoid this issue.
Making Money with Popular Search Engines
With so many internet and home business opportunities on the world wide web nowadays it is very confusing as to know which ones are scams and which are not.However, even though I am sure that most of the money making schemes advertised have their merits, it would give the entrepreneur great peace of mind to know that he was building an internet business in conjunction with a credible and high profile corporate.
Are You Losing The Battle For Search Engine Traffic?
Search engine traffic should be a priority for any online business and some level of optimization is apart of every effective marketing strategy.On the plus side, search engine traffic is the cream of the crop.
Getting Listed in the ODP, Google Directory
First of all, the Google directory is really just the open directory project (ODP: url here) with a few adjustments. While listings on DMOZ.
What To Look For When Shopping For A SEO Specialist
When, shopping for a Search Engine Optimization (SEO) company/specialist you need to be aware of a few things.If someone offers you fast results they may be pulling your leg.
How To Use Google As A Niche Website Builder
The popularity of weblogs or blogs has gotten a lot of attention from the media recently. In fact, "blog" was picked as the word of the year by Merriam-Webster, a U.
You Have More Web Sites Than You Think You Have: The Importance of Deep Submission
If I ask you how many web sites do you have? You may say "One, yes it is www.mycompany.
HTML Title Tags Dictate Your Rankings
There are a lot of things in Search Engine Optimization when done to your site that can increase you rankings. But one aspect that always comes up and that always affects your rankings in a huge way is altering the title tag.
Should You Buy Text Links?
You can rank number one (Or at least in the top ten) for just about any search phrase by just buying text link ads, even if the web site isn't related to the search phrase in anyway, it can still rank in the top ten of the search results. Some web site owners see this as the only true way to the top ten.
When to NOT Hire a SEO and Why
When you get an e-mail from SEO Company with content similar to this:"We submit your site on X00.000 search engines and directories?"Stay far away from companies which offer you to submit your site on thousands of directories and search engines.
Playing By Googles Rules
As the undisputable leader in search engines, Google places a very high importance on the quality and relevancy of its search results, especially now that the company is public. The know that in order to keep the shareholders and users of the engine happy, the quality of returned results are extremely important.
How to Get Non-stop Free Traffic to Your Website
Yet the simple truth is that without traffic a website cannot be successful. Lack of traffic really need not be a problem because there are various free, proven ways of generating traffic that will cost you nothing but get you lots of traffic without you having to spend anything.
Dont Get Banned by Google
There are many Black Hat techniques that people use to try and influence Googles ranking of their sites, the simple thing to remember is that THEY DO NOT help your rankings, are simply a waste of your time and sooner or later will lead to a Google ban for your site. Sure there are sites that use these techniques and are getting away with it but they will eventually get penalised as Google always manages to find them eventually.
|home | site map|