Google has an Achilles Heal - Will Their Competitors Notice?
Even though Google Revenues continue to soar, the hidden problem that may stifle growth and may even allow Yahoo or MSN to overtake the paid search market in the future lies in two critical phrases: Customer Support, and Customer Training
The problem with this is that it is working quite well for professional internet marketers and search engine marketing companies employed by big corporations, but many small business people who are not web-savvy are by and large left out of the mix. This is unfortunate because this is a huge segment of potential income that is left "up for grabs" and may be scooped up by MSN and Yahoo who are developing simpler, easier systems with better customer support.
All the major search engines recognize this problem, and getting those "offline" advertisers online is a high priority for all of them, but so far there has not been great success. It is a knowledge and training gap, and neither Yahoo, MSN, or Google has so far been able to address it adequately.
Google's recent acquisition of urchin, a web analytics program illustrates the problem Google is trying to solve. Big Companies getting involved in paid search will still continue to drive big revenues, but the new internet is about verticals and niches, and Google simply isn't making the grade in terms of training their customers well enough.
Where do small business customers go after they "churn"? Many of them go back to what they were doing successfully before; email marketing, direct marketing, and call centers according to our study.
The next growth area will be hundreds of thousands of verticals, driven by small businesses exploiting areas and needs that the fortune 500 companies can not fill efficiently. The search engine company that gets the most advertisers on its side will win market share, and winning will require the ability to service everybody, not just the super sophisticated internet super geeks.
However, many private companies not sanctioned by Google, have sprung up in order to try to bridge the gap between the Google Adwords program and the ability to advertise efficiently on Google and achieve a high ROI. One such company is http://adwordstraining.org that offers free video training and free frequently updated information at http://marketingnewsblog.adwordstraining.org
Simple training videos are available on the site, as well as an advertiser self study course to get non-technical people up to speed with Google Adwords advertising.
Between Google's extensive training program of Google Professionals and private training by private companies, this knowledge gap may be bridged, and in the process a whole new industry of Google Adwords Marketing companies may be created, to facilitate the knowledge gap between Google and the advertisers that want to take advantage of the enormous advertising reach afforded by paid search.
But, this might not be enough for Google to keep its lead, as advertisers often follow the path of least resistance in getting their messages out, and they are the ones funding the growth of the search engine industry.
Where those advertisers ultimately go will determine the ultimate victor in the ever growing search engine wars, and the winner is by no means secure at this point.
About the author:
5 SEO Wives' Tales That Won't Go Away Practical Ecommerce
Connections Between SEO And Timing Of Press Releases 12/13/2019 MediaPost Communications
12 Ways to Build a Winning SEO Strategy on a Small Budget Search Engine Journal
Coaching SEO To Win Forbes
Discover How To Rank In Search Engines with Visual SEO Strategies By Reading Guest Post Tracker's Most Recent Post - Benzinga
Discover How To Rank In Search Engines with Visual SEO Strategies By Reading Guest Post Tracker's Most Recent Post Benzinga
Google Introduces Beta Explanations that Can Explain Smaller Issues with SEO Marketing Campaigns - Inc.
Google Introduces Beta Explanations that Can Explain Smaller Issues with SEO Marketing Campaigns Inc.
The five trends defining SEO and content marketing careers Marketing Week
The 8 Benefits of SEO for Ecommerce Practical Ecommerce
WordPress SEO Beyond the Basics: 8 Things You Must Do Next Search Engine Journal
Local SEO Strategy Guide: How to Rank Where It Counts Search Engine Journal
8 Tried & Tested Tips for Improving SEO & Developer Relations Search Engine Journal
How to Make SEO Happen in 2020 Practical Ecommerce
Google’s John Mueller: Never Blindly Follow Big Sites’ SEO Search Engine Journal
SEO Is Everyone’s Responsibility: 5 Tips to Get Non-SEOs Bought Into SEO Search Engine Journal
John Mueller Surprises with Answer to a Negative SEO Question Search Engine Journal
Why Amazon success requires a holistic approach to SEO and advertising DigitalCommerce360
Why SEO is Important for Your Business Business 2 Community
How to Monitor SEO Topic Clusters, Silos Practical Ecommerce
Why SEO is an Essential Puzzle of Digital Marketing Business 2 Community
Reciprocal Links: Do They Help or Hurt Your SEO? Search Engine Journal
Video: Jeff Selig on the early days of SEO, Google algorithms & international SEO - Search Engine Land
Video: Jeff Selig on the early days of SEO, Google algorithms & international SEO Search Engine Land
Managing Successful SEO Migrations Search Engine Journal
Here’s Why Inclusive Web Design with SEO Wins 2020 Search Engine Journal
How Does SEO Work? JumpFly PPC Advertising News
Elevating Women in SEO: The Industry Still Has a Long Way to Go Search Engine Journal
How to Write SEO Proposals That Prove Your Value & Eliminate Client Concerns - Search Engine Journal
How to Write SEO Proposals That Prove Your Value & Eliminate Client Concerns Search Engine Journal
Vlog #30: Ben Cook On The Wild West Days Of SEO & Enterprise Site Migrations - Search Engine Roundtable
Vlog #30: Ben Cook On The Wild West Days Of SEO & Enterprise Site Migrations Search Engine Roundtable
Local SEO Explained Business 2 Community
Importance and Advantages of Using SEO to Your Business The African Exponent
Gary Illyes Teaches SEO With SEO Periodic Table :) Search Engine Roundtable
Podcasts & SEO: How to Make Your Podcast SEO-Friendly Search Engine Journal
Unmasking Black Hat SEO for Dating Scams Security Boulevard
Machine Learning & SEO: Where Are We Now? - Machine Learning Times - machine learning & data science news - The Predictive Analytics Times
Machine Learning & SEO: Where Are We Now? - Machine Learning Times - machine learning & data science news The Predictive Analytics Times
3 Ways to Bridge the Gap Between SEO and PPC Business 2 Community
Patent: Google Going Old School with Local SEO, But In A New Way Search Engine Journal
Mike Grehan on Learning to Rank, Information Retrieval & The Death of SES [PODCAST] - Search Engine Journal
Mike Grehan on Learning to Rank, Information Retrieval & The Death of SES [PODCAST] Search Engine Journal
Best SEO Practices for Realtors PVP Live
World's Leading SEO Provider, Attracta, can now manage your entire SEO campaign from start to finish through it's new managed SEO service - PR Web
World's Leading SEO Provider, Attracta, can now manage your entire SEO campaign from start to finish through it's new managed SEO service PR Web
Guest Post Tracker Launches New Done-For-You Guest Posting Service To Help Businesses Put SEO On Autopilot - PR Web
Guest Post Tracker Launches New Done-For-You Guest Posting Service To Help Businesses Put SEO On Autopilot PR Web
30+ SEO Stats from 2019 to Guide Your Strategy in 2020 and Beyond [Infographic] - Social Media Today
Leading SEO Agency, The HOTH, Releases The Ultimate Guide To E-commerce SEO, Helping Online Stores Boost Their Presence And Grow Their SEO - PR Web
Leading SEO Agency, The HOTH, Releases The Ultimate Guide To E-commerce SEO, Helping Online Stores Boost Their Presence And Grow Their SEO PR Web
Disruptions in SEO That will Dominate Ranking Behavior in 2020 News & Features
How to Dominate SERPS by Focusing on Topics Instead of Keywords Search Engine Journal
Seo-Ho Lee, Rohini Narayanan and Thomas Coulouras: Youth press Neal to support Green New Deal - GazetteNET
Seo-Ho Lee, Rohini Narayanan and Thomas Coulouras: Youth press Neal to support Green New Deal GazetteNET
Move to Cloud Hosting without Compromising Your Website SEO HostReview.com
Loyalty Marketing: How to Resonate With Customers Using SEO Business 2 Community
The Most Effective Link-Building Strategies According to SEO Experts MarketingProfs.com
Sr. Manager, SEO job with NBCUniversal, Inc. | 407143 mediabistro.com
Misquoted and misunderstood: Why many in the search community don’t believe the WSJ about Google search - Search Engine Land
Misquoted and misunderstood: Why many in the search community don’t believe the WSJ about Google search Search Engine Land
The HOTH Launches It's Brand New Learning Hub, Packing Over 30000 Words of Pure Marketing Training - PR Web
The HOTH Launches It's Brand New Learning Hub, Packing Over 30000 Words of Pure Marketing Training PR Web
Han Seo Hee states that Jung Da Eun is violent and abusive, reveals her bruised arms and hands - allkpop
Han Seo Hee states that Jung Da Eun is violent and abusive, reveals her bruised arms and hands allkpop
The Best Free SEO Tools to Increase Your Rankings Entrepreneur
7 SEO best practices you should be doing regardless of what Google says Search Engine Land
Seo Hyun Jin, Ra Mi Ran, And More Preview Great Teamwork In Behind-The-Scenes Photos For “Black Dog” - soompi
Seo Hyun Jin, Ra Mi Ran, And More Preview Great Teamwork In Behind-The-Scenes Photos For “Black Dog” soompi
What Does It Mean to ‘Do SEO’? Search Engine Journal
Park Hang-seo magic goes on in Hanoi Dong-A Ilbo
SEO myths busted by an ex-Googler Search Engine Land
After red card, Vietnam coach Park Hang-seo argues with Indonesia fans in stands at SEA Games 2019 - FOX Sports Asia
After red card, Vietnam coach Park Hang-seo argues with Indonesia fans in stands at SEA Games 2019 FOX Sports Asia
5 Metrics Crucial to SEO Success - PR News PR News - For Smart Communicators
My experience with SEO Practical Ecommerce
Hometown of popular football coach Park Hang-seo pushes to create Vietnam-style village - Viet Nam News
Hometown of popular football coach Park Hang-seo pushes to create Vietnam-style village Viet Nam News
6 SEO Tips to Benefit Any Business Entrepreneur
Focus More Or Local SEO To Increase Local Engagement Promotion World
7 Basic SEO Best Practices You Can Learn from Huge Travel Brands Search Engine Journal
What's the Value of SEO? Practical Ecommerce
Why Having a User-First Approach to SEO Is Important Search Engine Journal
The Best and Easiest Google-Friendly Change to Your Web Site
No matter who you are or how much you pay for web site advertising, free search engine traffic is probably responsible for a big part of your business. So why make your web site so hard for search engines to figure out?Luckily, it seems like in the recent years people have paid attention to SEO, moved their sites over to CSS, abolished "table" and "font" HTML tags, started using the H1 tag around their titles.
SEO Basics - 8 Key Strategies For Online Business Success
The world of search engine optimization (SEO) can be a big scary place for newbies. Most SEO professional companies charge astronomical prices that may or may not guarantee success.
Adding Content To Your Site Every Day
If you have been a webmaster for more than a week, you've surely heard the saying "Content Is King". And it really is true! This article will explain why the regular addition of fresh content to your website is so crucial and explain several ways to do it easily and inexpensively (even free).
The Search Engine Showdown
If you're anything like me, you have a favourite search engine and you're loyal to it. You never use any others (which made this research difficult for yours truly), insist yours is the be-all and end-all and you even go so far as to deny any shortcomings it may have.
Forget SEO - It's All About Conversion!
Which SEO hat do you wear? Is it white or black? Or perhaps it's a subtle shade of gray. Well, wherever you are on this spectrum, if you are like 99% of the SEO-fixated webmasters out there, you are doing all you can to get visitors to your site.
Is a High Search Engine Ranking Important for YOU?
In the process of designing a website for clients the question inevitibly arises "How do I get a good search engine ranking?". This is a very good point and the answer is not as clear cut as you may think.
Search Engine Saturation Tool - A Must Have SEO Tool
Search Engines have become the soul of the Internet. They provide a means of aggregating, correlating, indexing and categorizing the vast amounts of content in the wild world of Internet.
Search Engine Optimization - A Beginners Guide
Getting your site listed in the top search engines, such as Google, Yahoo, or MSN is no small job. There is lots of work that needs to be done to guarantee the highest placement possible, and even more work is needed to keep your ranking for any period of time.
How to Develop a Successful ROI for Your Website
Are You Really Measuring for Return on Investment (ROI) with Search Engine Optimization?Puzzling studies and reports suggest that businesses are missing out when it comes to ROI, including a whole host of metrics that should confirm or shape search engine marketing strategies.You can't accomplish much if you're not even implementing SEO the right way.
Google Page Rank - Important Or Just Another Number?
In my last newsletter I wrote about how your websites Alexa rating is not actually that important to the success of your online business. In this issue, I want to look at another popular statistic - Google Page Rank - and ask a similar question - is it that important?First a quick overview as to what the Google Page Rank actually is.
Googles Back Door... Get Your Website Indexed Quicker!
It's the buzz word's going across the internet marketing guru's strategy platform at the moment?Google's Sitemap to index your web pages within days if not hours.This new system will revolutionize how marketers will now be able to submit an xml file of their website pages direct to Google and work along side the mega giant search engine to provide detailed information regarding the total amount of your websites pages and how often they are updated.
Linking for Fun and Profit
Well actually, linking isn't fun at all. In fact, it's quite tedious.
Google Rankings -- Achieve Top 10 Rankings with Free Tools
In order to get a top 10 google ranking it is imperative to not only know how to use the resources that are available to us, but to also know what to do with them. The key is always to find out what tools are the ones to use.
Should You Buy Text Links?
You can rank number one (Or at least in the top ten) for just about any search phrase by just buying text link ads, even if the web site isn't related to the search phrase in anyway, it can still rank in the top ten of the search results. Some web site owners see this as the only true way to the top ten.
Martial Arts Webmasters: Time to Optimize Your Site!
A few months ago I was looking through the search engines to see if my website was even found for certain keywords. Well it wasn't.
How and When Should I Submit My Website to Google?
As soon as you register your domain name, submit it to Google! Even if you haven't built your site, or written an copy, or even thought about your content, submit your domain name to Google. In fact, even if you haven't fully articulated your business plan and marketing plan, submit your domain name to Google.
7 Steps to Prepare You for The Local Search Bonanza
At One Time Local Searches were reserved for services like City Guides and Online Yellow Pages. But the BIG 3 (Yahoo, Google and MSN) have all jumped into the Local Search Market.
How to Improve Your Search Engine Rankings
When people think of search engine optimization, they immediately think of time consuming very tedious tasks that are way beyond their capabilities. That might be true if they put no time and effort into it.
Finding The True PR Of A Page?
I had an email "conversation" this last week which I feel others may benefit from "listening in" on. Here it is in summary:"AndyWhy is it that xxxxxxx ranks so well on Google for the phrase xxxxxx xxxxxx when it has a PR of 0.
Banned By Google And Back Again
The date: 29th July 2005. The time: early morning.
|home | site map|