Google has an Achilles Heal - Will Their Competitors Notice?
Even though Google Revenues continue to soar, the hidden problem that may stifle growth and may even allow Yahoo or MSN to overtake the paid search market in the future lies in two critical phrases: Customer Support, and Customer Training
The problem with this is that it is working quite well for professional internet marketers and search engine marketing companies employed by big corporations, but many small business people who are not web-savvy are by and large left out of the mix. This is unfortunate because this is a huge segment of potential income that is left "up for grabs" and may be scooped up by MSN and Yahoo who are developing simpler, easier systems with better customer support.
All the major search engines recognize this problem, and getting those "offline" advertisers online is a high priority for all of them, but so far there has not been great success. It is a knowledge and training gap, and neither Yahoo, MSN, or Google has so far been able to address it adequately.
Google's recent acquisition of urchin, a web analytics program illustrates the problem Google is trying to solve. Big Companies getting involved in paid search will still continue to drive big revenues, but the new internet is about verticals and niches, and Google simply isn't making the grade in terms of training their customers well enough.
Where do small business customers go after they "churn"? Many of them go back to what they were doing successfully before; email marketing, direct marketing, and call centers according to our study.
The next growth area will be hundreds of thousands of verticals, driven by small businesses exploiting areas and needs that the fortune 500 companies can not fill efficiently. The search engine company that gets the most advertisers on its side will win market share, and winning will require the ability to service everybody, not just the super sophisticated internet super geeks.
However, many private companies not sanctioned by Google, have sprung up in order to try to bridge the gap between the Google Adwords program and the ability to advertise efficiently on Google and achieve a high ROI. One such company is http://adwordstraining.org that offers free video training and free frequently updated information at http://marketingnewsblog.adwordstraining.org
Simple training videos are available on the site, as well as an advertiser self study course to get non-technical people up to speed with Google Adwords advertising.
Between Google's extensive training program of Google Professionals and private training by private companies, this knowledge gap may be bridged, and in the process a whole new industry of Google Adwords Marketing companies may be created, to facilitate the knowledge gap between Google and the advertisers that want to take advantage of the enormous advertising reach afforded by paid search.
But, this might not be enough for Google to keep its lead, as advertisers often follow the path of least resistance in getting their messages out, and they are the ones funding the growth of the search engine industry.
Where those advertisers ultimately go will determine the ultimate victor in the ever growing search engine wars, and the winner is by no means secure at this point.
About the author:
Top 25 SEO Writing Tools to Earn More Traffic From Google Search Engine Journal
Bing Webmaster Tools new Site Scan feature finds SEO issues Search Engine Land
Legal SEO & Content Tips, Unlearning Bad Habits & More with Alex Valencia [PODCAST] - Search Engine Journal
Legal SEO & Content Tips, Unlearning Bad Habits & More with Alex Valencia [PODCAST] Search Engine Journal
How to get more customers with SEO Business MattersBusiness Matters
SEO How-to, Part 1: Why Use It? Practical Ecommerce
SEO: What makes a good link? – Econsultancy Econsultancy
Why SEO is More Important than Ever BOSS Magazine
4 Key SEO Considerations When Rebranding & Changing Domains Search Engine Journal
3 Must-Know SEO Trends for Marketers Marketing Tech Outlook
Paving the Path Forward with SEO: Preparing for New Normalities Search Engine Journal
SEO Tools Aren't Enough for Success Search Engine Journal
3 Things That Can Help or Hurt Your Website's SEO Business 2 Community
SEO, Content, and Email Work Better Combined Practical Ecommerce
What Will Post-Pandemic SEO Agencies Look Like? Search Engine Journal
Blogging for Shopify: A unique SEO approach Search Engine Land
For better SEO, don’t put all your eggs in the SEO basket Search Engine Land
6 Simple Principles of Website SEO Promotion in 2020 Business 2 Community
How to Use GitHub for Enterprise SEO Search Engine Journal
Animal Essentials Chooses 1Digital for Their SEO Yahoo Finance
John Mueller on Negative SEO and Ranking Problems Search Engine Journal
Don’t try to reinvent the SEO wheel, says Google’s Martin Splitt Search Engine Land
HOW TO: Learn the basics of SEO Boutique Hotelier
Common Recommendations How to Create SEO Articles – Santa Clarita Valley Signal - Santa Clarita Valley Signal
Common Recommendations How to Create SEO Articles – Santa Clarita Valley Signal Santa Clarita Valley Signal
7 Tips to Find Great Ideas for SEO Business Content JumpFly PPC Advertising News
How to Deal with Negative SEO: Common Tips The Boca Raton Tribune
Technical SEO, Thinking Like a Robot & More with Jamie Alberico [PODCAST] Search Engine Journal
Why SEO is important now more than ever? YourStory
These 4 SEO and Website Grader Tools Can Improve Visibility Business 2 Community
Improving UX for SEO, Cringe-Worthy Social Media & More with Mary Davies [PODCAST] - Search Engine Journal
Improving UX for SEO, Cringe-Worthy Social Media & More with Mary Davies [PODCAST] Search Engine Journal
How to Win at SEO & PPC (and Save Money Doing It) with Octoboard Search Engine Journal
Video: Limor Barenholtz on how SEO has changed over the years Search Engine Land
Vlog #69: Sarah Teach - Heartfelt SEO & Conscious Capitalism in SEO Search Engine Roundtable
A Practical Introduction to Machine Learning for SEO Professionals Search Engine Journal
Latest Study explores the 19 Impact on Global SEO Testing Service Market Witness Highest Growth in near future - 3rd Watch News
Latest Study explores the 19 Impact on Global SEO Testing Service Market Witness Highest Growth in near future 3rd Watch News
How to Use Personality Profiling in an SEO Agency Search Engine Journal
Amazon SEO in 2020 Jungle Scout
SEJ eSummit: Join Us TODAY for 10 Hours of SEO, PPC, Social & Content Marketing - Search Engine Journal
SEJ eSummit: Join Us TODAY for 10 Hours of SEO, PPC, Social & Content Marketing Search Engine Journal
Importance of SEO for Small Businesses YourStory
The Week In Search & SEO Ending May 15, 2020 Beanstalk Internet Marketing
eCommerce and Survival under COVID-19 – Fingerlakes1.com fingerlakes1.com
SEO: Coronavirus: dairy farmers could benefit from £10k boost FoodManufacture.co.uk
Local SEO Services for SME's – Help Minimise the Impact of Covid-19 - Press Release - Digital Journal
SEO Testing Service Market 2020-Global Industry Analysis, By Key Players, Segmentation, Application, Demand And Forecast By 2025 - Cole of Duty
SEO Testing Service Market 2020-Global Industry Analysis, By Key Players, Segmentation, Application, Demand And Forecast By 2025 Cole of Duty
Ecommerce SEO Checklist for 2020: Tips, Techniques, Ranking Factors Business 2 Community
Global SEO Software Market 2025 current as well as the future challenges: BrightEdge, Conductor, Linkdex, SpyFu, Yext, WordStream - Cole of Duty
Global SEO Software Market 2025 current as well as the future challenges: BrightEdge, Conductor, Linkdex, SpyFu, Yext, WordStream Cole of Duty
Search Engine Optimization (SEO) Software Market Size, Segmentation, Strategy, Share, Growth Factors, Analysis and Forecast to 2026 - Cole of Duty
Search Engine Optimization (SEO) Software Market Size, Segmentation, Strategy, Share, Growth Factors, Analysis and Forecast to 2026 Cole of Duty
SEO Software Market Status and Outlook 2020 to 2021: BrightEdge, Conductor, Linkdex, SpyFu, Yext, WordStream - Cole of Duty
SEO Software Market Status and Outlook 2020 to 2021: BrightEdge, Conductor, Linkdex, SpyFu, Yext, WordStream Cole of Duty
SEO: Back To Basics Forbes
10 SEO Tips to Implement in 2020 SmarterCX
Design: Making SEO Look Good Forbes
Online Plagiarism Checker Free Seo Tools Promotion World
The 10 Commandments Of SEO Forbes
The Top Digital Marketing Companies in California, Boston, Atlanta, Dallas and NYC, According to Digital Marketing Agency Rating Platform - PR Web
The Top Digital Marketing Companies in California, Boston, Atlanta, Dallas and NYC, According to Digital Marketing Agency Rating Platform PR Web
SEO in 2020: What Basics You Need to Know to Be Successful Search Engine Journal
Itaewon Class star Park Seo Joon makes HISTORY; Becomes 1st Korean actor to bag YouTube Gold Play Button - PINKVILLA
Itaewon Class star Park Seo Joon makes HISTORY; Becomes 1st Korean actor to bag YouTube Gold Play Button PINKVILLA
Search Engine Optimization (SEO) Software Market 2020-2027 Covid-19 Impact on Major Companies – Website Rocket, SE Ranking, WordStream, Linkody, Moz Pro, etc. - Cole of Duty
Search Engine Optimization (SEO) Software Market 2020-2027 Covid-19 Impact on Major Companies – Website Rocket, SE Ranking, WordStream, Linkody, Moz Pro, etc. Cole of Duty
Secrets That Make SEO Work Best 04/13/2020 MediaPost Communications
SEO in 2020: Going Beyond Google Search Engine Journal
Kim Soo Hyun And Seo Ye Ji Have A Captivating First Encounter In Upcoming tvN Drama “It's Okay To Not Be Okay” - soompi
Kim Soo Hyun And Seo Ye Ji Have A Captivating First Encounter In Upcoming tvN Drama “It's Okay To Not Be Okay” soompi
What is SEO? businessjournaldaily.com
What Does It Mean to 'Do SEO'? Search Engine Journal
List of Top SEO Companies in India YourStory
Why News SEO Is Crucial to Publishers Covering the Coronavirus Pandemic Search Engine Journal
SEO Is Everyone's Responsibility: 5 Tips to Get Non-SEOs Bought Into SEO Search Engine Journal
6 Ways to Know If Your SEO Is Broken Practical Ecommerce
5 of the Most Complex SEO Problems & How to Fix Them Search Engine Journal
SEO Needs to Be Part of Your PR Strategy Entrepreneur
What SEO has to do with web development SDTimes.com
How to Future-Proof Your Brand with the Help of SEO Search Engine Journal
The Best and Easiest Google-Friendly Change to Your Web Site
No matter who you are or how much you pay for web site advertising, free search engine traffic is probably responsible for a big part of your business. So why make your web site so hard for search engines to figure out?Luckily, it seems like in the recent years people have paid attention to SEO, moved their sites over to CSS, abolished "table" and "font" HTML tags, started using the H1 tag around their titles.
SEO Basics - 8 Key Strategies For Online Business Success
The world of search engine optimization (SEO) can be a big scary place for newbies. Most SEO professional companies charge astronomical prices that may or may not guarantee success.
Adding Content To Your Site Every Day
If you have been a webmaster for more than a week, you've surely heard the saying "Content Is King". And it really is true! This article will explain why the regular addition of fresh content to your website is so crucial and explain several ways to do it easily and inexpensively (even free).
The Search Engine Showdown
If you're anything like me, you have a favourite search engine and you're loyal to it. You never use any others (which made this research difficult for yours truly), insist yours is the be-all and end-all and you even go so far as to deny any shortcomings it may have.
Forget SEO - It's All About Conversion!
Which SEO hat do you wear? Is it white or black? Or perhaps it's a subtle shade of gray. Well, wherever you are on this spectrum, if you are like 99% of the SEO-fixated webmasters out there, you are doing all you can to get visitors to your site.
Is a High Search Engine Ranking Important for YOU?
In the process of designing a website for clients the question inevitibly arises "How do I get a good search engine ranking?". This is a very good point and the answer is not as clear cut as you may think.
Search Engine Saturation Tool - A Must Have SEO Tool
Search Engines have become the soul of the Internet. They provide a means of aggregating, correlating, indexing and categorizing the vast amounts of content in the wild world of Internet.
Search Engine Optimization - A Beginners Guide
Getting your site listed in the top search engines, such as Google, Yahoo, or MSN is no small job. There is lots of work that needs to be done to guarantee the highest placement possible, and even more work is needed to keep your ranking for any period of time.
How to Develop a Successful ROI for Your Website
Are You Really Measuring for Return on Investment (ROI) with Search Engine Optimization?Puzzling studies and reports suggest that businesses are missing out when it comes to ROI, including a whole host of metrics that should confirm or shape search engine marketing strategies.You can't accomplish much if you're not even implementing SEO the right way.
Google Page Rank - Important Or Just Another Number?
In my last newsletter I wrote about how your websites Alexa rating is not actually that important to the success of your online business. In this issue, I want to look at another popular statistic - Google Page Rank - and ask a similar question - is it that important?First a quick overview as to what the Google Page Rank actually is.
Googles Back Door... Get Your Website Indexed Quicker!
It's the buzz word's going across the internet marketing guru's strategy platform at the moment?Google's Sitemap to index your web pages within days if not hours.This new system will revolutionize how marketers will now be able to submit an xml file of their website pages direct to Google and work along side the mega giant search engine to provide detailed information regarding the total amount of your websites pages and how often they are updated.
Linking for Fun and Profit
Well actually, linking isn't fun at all. In fact, it's quite tedious.
Google Rankings -- Achieve Top 10 Rankings with Free Tools
In order to get a top 10 google ranking it is imperative to not only know how to use the resources that are available to us, but to also know what to do with them. The key is always to find out what tools are the ones to use.
Should You Buy Text Links?
You can rank number one (Or at least in the top ten) for just about any search phrase by just buying text link ads, even if the web site isn't related to the search phrase in anyway, it can still rank in the top ten of the search results. Some web site owners see this as the only true way to the top ten.
Martial Arts Webmasters: Time to Optimize Your Site!
A few months ago I was looking through the search engines to see if my website was even found for certain keywords. Well it wasn't.
How and When Should I Submit My Website to Google?
As soon as you register your domain name, submit it to Google! Even if you haven't built your site, or written an copy, or even thought about your content, submit your domain name to Google. In fact, even if you haven't fully articulated your business plan and marketing plan, submit your domain name to Google.
7 Steps to Prepare You for The Local Search Bonanza
At One Time Local Searches were reserved for services like City Guides and Online Yellow Pages. But the BIG 3 (Yahoo, Google and MSN) have all jumped into the Local Search Market.
How to Improve Your Search Engine Rankings
When people think of search engine optimization, they immediately think of time consuming very tedious tasks that are way beyond their capabilities. That might be true if they put no time and effort into it.
Finding The True PR Of A Page?
I had an email "conversation" this last week which I feel others may benefit from "listening in" on. Here it is in summary:"AndyWhy is it that xxxxxxx ranks so well on Google for the phrase xxxxxx xxxxxx when it has a PR of 0.
Banned By Google And Back Again
The date: 29th July 2005. The time: early morning.
|home | site map|