SEO Information

SEO Made Easy!


Search engine optimization remains a minefield of old advice, outdated ideas and outright dangerous techniques that can get you banned. Here's the main points to great search engine optimization.

On the internet, the information that you read can have been created days, weeks, years or even decades ago. The techniques that worked in a simpler, more nieve era do NOT work now - there are teams of PHDs working to eliminate any tricks, or shortcuts that you can take.

Ages ago, you might have gotten away with tiny words, written in white - or putting some heavily searched term into your page text or meta tags - or doorway redirect pages, or computer generated series of keywords created from the search engines themselves.

All of this is now viewed as SPAM - bad stuff that interferes with the normal operation of the search engines providing searchers with information that is relevant to their search term.

The search engines have recently removed one BILLION pages from their index - and you know they are hunting down any more that are out there. You can try and trick the search engines, and suffer the inevitable consequences, or work WITH them.

Page optimization can be as simple as having your keywords be a part of the TITLE tag, and in an H1 heading, and having the page actually be about that topic!!! Revolutionary, I know, but that's what the search engines are trying to provide!

The "boost" in rankings comes from "off page" factors - things not even on the web page! These are called links, and search engines work on the basis that if ten people say that a page is about internet marketing, or 1966 Mustangs, it probably IS!

You can help your ranking by working on the text that links to your page - if the links say "Home Page" or "Click Here", they don't do you any good - the keywords that you are trying to optimize for are the words that should be in the links, with some rotating and variety.

You can generate those links by submitting to your industry or subject's directory, creating articles about your topic and linking back to yourself in the author box, reciprocal linking campaigns, buying links, posting to blogs, comments in forums - all work well to signify what you page is about.

If you have a good resource - a resource of value - people will begin to link to it of their own accord - and rankings generally rise over time as people discover a resource - so don't waste time creating websites, getting links, and popularity, just to be banned for trying some SEO tricks - the search engines want to work WITH you, instead of against you!

Andrew Larder, Internet Marketing


MORE RESOURCES:
This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news


Charlotte Agenda

Senior SEO Manager
Charlotte Agenda
LendingTree was founded in 1996 by CEO Doug Lebda to help people comparison shop and get a great deal on the single biggest transaction of their lives: their mortgage. Since then, we've helped over 30 million people in the home buying process, while ...



WebProNews

Amazon SEO is Now More Important than Google SEO for Brands
WebProNews
Amazon has dethroned Google in product searches with over 54 percent of all product searches now happening on Amazon instead of Google. What this means is that brands must make Amazon SEO their priority in order to show up near the top of product ...



Practical Ecommerce

SEO: 2 Ways to Collect Competitive Ranking Data
Practical Ecommerce
If you have an enterprise-level SEO platform — Searchmetrics, BrightEdge, Moz — collecting competitive analysis data is pretty simple: It does it for you. These tools look at every keyword you rank for and determine who also ranks for it. Those sites ...



Spectrum News

Scholar Athlete of the Week: Ji Young Seo
Spectrum News
This week's Spectrum News Scholar Athlete of the Week is Ji Young Seo. Seo is a senior at Shaker High School. She has been one of the best swimmers in New York State, qualifying for the Section 2 Division 1 Swimming and Diving Championships all four ...



Tae Il loses consciousness; Seo Hee finds something
Thegardenisland.com
Monday, 7:45 p.m.: Seo Ri tells Woo Jin she'd do anything to hold onto her love for performing. Seeing Seo Ri preparing for the festival makes Woo Jin sad for her. After a much agonizing time, Seo Ri decides not to perform in the festival. The day of ...



Forbes

Four Reasons Why 'Position Zero' Shouldn't Be Your Main SEO Goal
Forbes
It's likely that your SEO goal used to be to reach the top ranking in the SERPs for as many pieces of content as possible. When Google introduced position zero, it's probable that reaching rank zero became your new goal. (Position zero is the snippet ...
SEO for the Holidays: 2019 EditionSearch Engine Journal
6 Ways to Analyze Your Site's SEOBusiness 2 Community

all 5 news articles »


Vertical Measures (blog)

The Weekly Measure: Writing Tips, Going Viral & Being An SEO Superstar
Vertical Measures (blog)
Every Friday, Vertical Measures gathers all the best content from across the web and compiles it into The Weekly Measure. We feature the entire spectrum of digital marketing, including content marketing, paid media, social media, search engine ...
SEO Strategy: 3 Trade-offs You Must ConsiderSearch Engine Journal

all 4 news articles »


Telegraph.co.uk

Why you should use SEO and PPC together
Telegraph.co.uk
It's a bit convoluted to say why this is important for your SEO strategy, and Google denies that it's the case outright, but it's a fair bet that if a SEO or PPC manager, or your company, are paying thousands of pounds for those adverts, there's going ...

and more »


Search Engine Land

Is SEO table stakes? (Hint: No!)
Search Engine Land
Back in late 2006, the topic of the day was “Is SEO rocket science?” It wasn't, of course, unless you were referring to boosting your organic traffic to a rocket-like trajectory or trying to impress someone by spouting off the mathematical equation for ...
3 Ways PPC and SEO Teams Can CollaborateVertical Measures (blog)
5 Simple Tips to Improving Local SEO for Your Small BusinessBusiness 2 Community

all 19 news articles »


Forbes

Try These Three SEO Strategies For Best Results
Forbes
What are the top techniques for SEO? originally appeared on Quora: the place to gain and share knowledge, empowering people to learn from others and better understand the world. Answer by Claire Perez, Director of Strategic Account Management at ...
How to recover from a negative SEO attack – Part 5Search Engine Land
SEO Is Back! But Was It Ever Really Gone?Search Engine Journal
SEO: Retaining Performance on Site MigrationsPractical Ecommerce
Business 2 Community -Search Engine Roundtable
all 11 news articles »

Google News

home | site map
© 2006