The Best and Easiest Google-Friendly Change to Your Web Site
No matter who you are or how much you pay for web site advertising, free search engine traffic is probably responsible for a big part of your business. So why make your web site so hard for search engines to figure out?
Luckily, it seems like in the recent years people have paid attention to SEO, moved their sites over to CSS, abolished "table" and "font" HTML tags, started using the H1 tag around their titles... and in general, moved the main content of their site as close to the top of the HTML document as it can go.
That's ok, you can keep it. Just stash it away in another file. By that I mean... if you were lazy and included your CSS right in the HTML document like this:
Copy all that text out and delete it from the HTML page.
Remove the "style" tags and the "(!--" and "--)" stuff. Open a new text file, paste the text from the clipboard in, save the file as "layout.css" then save and upload to your web server.
Now, back on your HTML page, place HTML code like this:
(link rel="stylesheet" href="http://www.example.com/layout.css")
When someone loads your page in a browser that tells them to look to the URL http://www.example.com/layout.css for the CSS info. But when the search engines crawl your site they will see a nice, clean, simple layout.
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