A Three Day Marketing Plan for Better Google Rankings
If you're reading this article, you've probably discovered that simply building a website is not enough to ensure success with your small business. Competition on the web is fierce. Rising to the top of the search engines is often a combination of web-savvy marketing, link trading, and understanding the intricacies of complex ranking algorithms for search engines. You may have already spent a great deal of time optimizing your pages, creating content, and building your email lists. It's easy to get overwhelmed in your web marketing endeavors, especially if you're a small business or a business moving online from a brick-and-mortar location.
Don't worry - the marketing tools that you're about to work with will enhance your search engine rankings AND attract more visitors, and they don't require any extra coding or hard core marketing. You can accomplish a lot in three days - maybe enough to take the rest of the week off!
Day #1: Use Craig's List. (http://www.CraigsList.org)
This is a simple, but rarely used, tool for those that are not so tech-savvy. If you're not familiar with Craig's List, here is a bit of information: it is one of the most highly-trafficked websites for thirty-something's and twenty-something's on the web. CraigsList announced last year that they were currently serving over 75 million page views per month. The site is ranked among the world's 125 busiest websites (Alexa). Almost all ads are free (only employers pay to post "help wanted" ads in some areas), and highly trafficked in major cities such as San Francisco, New York, and DC. Craig's List adds instant link popularity - a friend of mine started a literary website and found himself with over 800 hits a day from several well-constructed CraigsList ads that were "googled".
How to Do It:
Step 1: Write the ad first. 50-100 keyword-rich words work best, along with a link using your target keywords. Craig's List accepts html tags and allows you to upload images. If you are an online retailer, consider advertising one product as a test with a link to your website's entrance.
Step 2: Decide which region you are posting in. If you are a national company, try out a major metropolitan area. If you are regional, stick to the area you service.
Step 3: Find the appropriate category for your ad. Don't spam the forums, the Craig's List Counter Culture will resent you! If your website advertises a massage business, choose "therapeutic services". If you offer classes, choose "lessons". If you don't fit into a specific category, choose "small business ads".
Step 4: Write a specific, keyword-minded headline - don't try to be too vague or clever. If you offer freebies or coupons, mention this in your ad.
Step 5: Post! And make sure you check your email to confirm the ad. (You can always tweak the ad as long as you keep the email.)
If you have time, create an additional ads. You'll have to change most of the content. CraigsList's software is intelligent with recognizing duplicate content. If you are compelled to place a second, third, or 30th ad, change up your keywords and rewrite the ad. Craig's List erases ads after 30-60 days, so be prepared to post again in a month or so. It's worth the effort - if not for the direct response, then at least for the link popularity. Craig's List is one of the first websites in line for the infamous "Google dance."
Day #2: Become a Vendor
Okay, you're probably thinking, I already AM a vendor. My question to you is, "Why aren't you listed as one?" I'm not talking about the internet directories or link exchange websites that list thousands of vendors under the term "resource directory". What I'm referring to, specifically, is what associations, trade publications, and commerce websites term as a "vendor list". (Sometimes also called a "vendor directory".)
Vendor lists and directories are great tools to market your website, services and products to a specific niche. The best part is that most of these places don't require a link-back and your listing is permanent. The resources listed are provided as a service to their members. In fact, many of these companies will also send out a yearly print version of their vendor list. Your link popularity will be affected as well, since associations and other professional organizations are typically linked to by their members.(making them a "popular site" in the eyes of the search engines?) It really doesn't matter what you're selling - a quick Google search will turn up links to a plethora of vendor lists in various industries and niches.
How to Do It:
Step 1: Using your keywords, prepare your descriptions ahead of time. If you've worked with link exchanges, you'll probably already have a few descriptions in mind. The link title should contain your primary keywords. (Not necessarily your website or company name!) for example, if you sell magic supplies, you'll probably want to use the word "magic supplies" in the title.
Step 2: Find the directories. Keep in mind, a lot of government website use these terms as well, which is great if you have a service or products to sell to the government - you can print out the paperwork to do later. Otherwise, ignore the .Use Google (of course!) to find specific niches. The following terms will help you find what you need. Substitute your market or service for the word "keyword" to find the directories you need.
- "vendor list" keyword
- "keyword" vendor list
- "keyword" supplier list
- "supplier list" keyword
- "vendor directory" keyword
- "keyword" vendor directory
- "supplier directory" keyword
- "keyword" supplier directory
Some of the website will require you to email the information, while others simply have a form to fill out and wait for approval. It may seem a bit tedious, but if you turn on "auto fill" through your browser, you'll find it easier to fill out a lot of forms in little time. Remember, a permanent link from a respected authority is a powerful thing!
Day 3: Get Froogled (http://www.froogle.com)
If you sell a service or information product, it's time to try out Google's newest feature: Froogle. Froogle allows you to upload images, product descriptions, and physical store information to its search engine within 24 hours. And remember, as a Google product, your website unofficially has a chance of increased ratings - after all, Google googles Fro ogle! (say that ten times fast!)
How to Do It:
You can find all of the step-by-step information on using Froogle at its respective homepage.
If you don't sell specific items, however, Google isn't going to approve your listing. If you're a service provider, you MAY be allowed to create listings. For example, you can't list vague graphic design services but you may be allowed to use a "logo design package". You may also be able to publish a report or eBook and market it alongside its print competition.
If Google doesn't accept your product feed, it may be worth it to open up an eBay store. Ebay stores are automatically added to Google's feeds, and although they cost a little extra money a month, it may be worth it considering the sheer numbers of searches Froogle is already claiming.
Once you've put these powerful tools into motion, keep a eye on your rankings and your website statistics to see what's working and what isn't. Take a breath before you get back to your enormous to-do list. Congratulate yourself for being ahead of the game. After all, up to 70 percent of small businesses are still without a web presence. Take some pride in building your business in a global market.
And get back to your weekend, instead of your work. :- )
Is SEO dead? - VENTS Magazine
How to Make SEO Happen in 2020 Practical Ecommerce
How to Create a Superior SEO Strategy Business.com
Coaching SEO To Win Forbes
Video: Jeff Selig on the early days of SEO, Google algorithms & international SEO - Search Engine Land
Video: Jeff Selig on the early days of SEO, Google algorithms & international SEO Search Engine Land
SEO myths busted by an ex-Googler Search Engine Land
SEO Keyword Research: 13 of the Biggest Mistakes You MUST Avoid Search Engine Journal
Why is SEO so important today? AZ Big Media
Why SEO is an Essential Puzzle of Digital Marketing Business 2 Community
The Role of Structured Data in SEO Success MarTech Advisor
SEO Is Everyone’s Responsibility: 5 Tips to Get Non-SEOs Bought Into SEO Search Engine Journal
8 Tried & Tested Tips for Improving SEO & Developer Relations Search Engine Journal
Google’s John Mueller: Never Blindly Follow Big Sites’ SEO Search Engine Journal
Why Amazon success requires a holistic approach to SEO and advertising DigitalCommerce360
3 Ways to Bridge the Gap Between SEO and PPC Business 2 Community
How to Monitor SEO Topic Clusters, Silos Practical Ecommerce
How Does SEO Work? JumpFly PPC Advertising News
SEM vs. SEO vs. PPC Defined: What’s the Difference? Search Engine Journal
Reciprocal Links: Do They Help or Hurt Your SEO? Search Engine Journal
Four ways to improve your SEO results in 2020 Baltimore Business Journal
TripAdvisor Buys SinglePlatform For $51M From ConstantContact To Offset Google's SEO Roadblocks 12/09/2019 - MediaPost Communications
TripAdvisor Buys SinglePlatform For $51M From ConstantContact To Offset Google's SEO Roadblocks 12/09/2019 MediaPost Communications
Local SEO Strategy Guide: How to Rank Where It Counts Search Engine Journal
10 SEO factors that influence your Google ranking Eastbourne Herald
What is Data Driven SEO? GISuser.com
How SEO Can Improve Your Business Jewish Link of New Jersey
Elevating Women in SEO: The Industry Still Has a Long Way to Go Search Engine Journal
Basic SEO Tips Any Content Writer Should Know Business 2 Community
Here’s Why Inclusive Web Design with SEO Wins 2020 Search Engine Journal
How Google's BERT Works In SEO Business 2 Community
Three Off-Site Tactics That Seriously Boost SEO Traffic MarketingProfs.com
The 8 Benefits of SEO for Ecommerce Practical Ecommerce
June-seo cruises to glory at Speed Skating World Cup Eurosport.com
Boost Your Site's Rankings and Track Competitors with This $30 SEO Tool Interesting Engineering
Why SEO is Important for Your Business Business 2 Community
How to Write SEO Proposals That Prove Your Value & Eliminate Client Concerns - Search Engine Journal
How to Write SEO Proposals That Prove Your Value & Eliminate Client Concerns Search Engine Journal
Google search results eye candy: How users navigate search features and what it means for SEO - Search Engine Land
Google search results eye candy: How users navigate search features and what it means for SEO Search Engine Land
How to Create a Digital Marketing Ecosystem that Boost Conversion from All Sides? - Business 2 Community
How to Create a Digital Marketing Ecosystem that Boost Conversion from All Sides? Business 2 Community
Patent: Google Going Old School with Local SEO, But In A New Way Search Engine Journal
30+ SEO Stats from 2019 to Guide Your Strategy in 2020 and Beyond [Infographic] - Social Media Today
How to Boost SEO for Coworking Spaces Commercial Property Executive
Google Update November 2019 Search Engine Journal
SEO Trends to Look Forward to in 2020 IMC Grupo
Move to Cloud Hosting without Compromising Your Website SEO HostReview.com
Could Blogging Boost Your Ecommerce SEO? Practical Ecommerce
The Most Effective Link-Building Strategies According to SEO Experts MarketingProfs.com
Trend-Watcher: 6 New Ways to Do SEO in 2020 Business 2 Community
Podcasts & SEO: How to Make Your Podcast SEO-Friendly Search Engine Journal
VLCC awards social media and SEO duties to Imarti Media Best Media Info
Loyalty Marketing: How to Resonate With Customers Using SEO Business 2 Community
Link Building for 2020: What Works and What to Avoid MarTech Advisor
Boost your site's rankings with this all-in-one $29 SEO tool Windows Central
One Hundred Best SEO Companies Announced by topseos.com MarTech Series
Increase Your Site's Visibility on Google with These 9 SEO Tips Virtual-Strategy Magazine
How UX Complements SEO to Improve Conversion Strategy Business 2 Community
Sr. Manager, SEO job with NBCUniversal, Inc. | 407143 mediabistro.com
The 5 Best SEO Tools to Rank Faster on Google The Inner Sane
SEO is Fast Becoming an Integral Part of Businesses Today London Daily Post
Poll: After The SEO Audit; Next Steps Search Engine Roundtable
SEO Specialist job with Creative Circle | 406576 mediabistro.com
Survey Says: The Best SEO At Google Is John Mueller Search Engine Roundtable
Business, Healthcare, Industry Latest News, Updated News, Latest trending News - Market Report Gazette
Business, Healthcare, Industry Latest News, Updated News, Latest trending News Market Report Gazette
BluHorn TV - "5 Minutes With" Marc Brookland from SEO Locale iwantabuzz.com
Peter O'Neil the Co-Founder of SEO & Grow appears on this episode of the Irish Tech News podcast - Irish Tech News
Peter O'Neil the Co-Founder of SEO & Grow appears on this episode of the Irish Tech News podcast Irish Tech News
Top 10 SEO Tech Solution Companies - 2019 Marketing Tech Outlook
Beth Kahlich Search Engine Journal
SEO Guidelines for Blogging Around Long-Tail Keywords The Future of Things
How to Make Your Social Media SEO-Friendly INSTORE MAG
Focus More Or Local SEO To Increase Local Engagement Promotion World
Quick Tips for Surviving the Search Marketing RFP Season Search Engine Journal
How Your Job Becomes Your Identity Search Engine Journal
Hometown of popular football coach Park Hang-seo pushes to create Vietnam-style village - Viet Nam News
Hometown of popular football coach Park Hang-seo pushes to create Vietnam-style village Viet Nam News
What Does It Mean to ‘Do SEO’? Search Engine Journal
Seo In Guk, Lee Soo Hyuk, And More Share Their Excitement For Upcoming Film As Filming Wraps Up - soompi
Seo In Guk, Lee Soo Hyuk, And More Share Their Excitement For Upcoming Film As Filming Wraps Up soompi
The 7 Points of Do-It-Yourself SEO
Ever felt intimidated at the convoluted, jargon-ridden information about Internet marketing for small businesses available on the Net? Ever been horrified by the huge fees the experts charge, putting search engine optimization beyond your own means? Ever thought: What exactly is search engine optimization anyway, and can I do it myself?The answer is: Yes, you can! The basics of search engine optimisation in applied web marketing are simple. It's all to do with the keyword content of your text copy, and can be summarised in seven points.
Google Page Rank Is Dead - Part II
In part I - Google Page Rank Is Dead - Or Ist It? http://web-marketing.smartads.
Why is Search Engine Optimisation Expensive?
Many of our customers (http://www.internet-marketing-australia.
How to Protect Your Search Engine Placement by Keeping Up-to-date on Industry Changes
There's no denying it: Search engines are a dominating force on the Internet, with millions of people going online to search on their topics of interest every single day.In fact, it was revealed at a recent industry conference that in June of 2005 alone, 10.
The Other Side of the Search Gods Abracadabra!
Thousands of servers ..
Making Money with Popular Search Engines
With so many internet and home business opportunities on the world wide web nowadays it is very confusing as to know which ones are scams and which are not.However, even though I am sure that most of the money making schemes advertised have their merits, it would give the entrepreneur great peace of mind to know that he was building an internet business in conjunction with a credible and high profile corporate.
Ten Steps To A Well Optimized Website - Step 3: Site Structure
Welcome to part three in this search engine positioning series. Last week we discussed the importance and considerations that much be made while creating the content that will provide the highest ROI for your optimization efforts.
Simple Way to Get High Pagerank
Everyone knows that if your website has a high Google Pagerank, you have all chances to reach good search engine positions, to get serious partners, or simply get more money selling text links.But how to get a high Pagerank? (Let's clarify: saying 'high Pagerank', we mean at least PR6)Of course there are many different ways.
SEO Expert Guide - Page Optimization (part 5/10)
In parts 1 - 4 you learnt how to develop your online business proposition, generate a list of key words and optimize at a site level. You were also introduced to our mythical Doug (who sells antique doors, door handles, knockers, door bells or pulls and fitting services) in Windsor in the UK.
How To Conceal Your Website's "Fingerprint" From The Search Engines
The internet marketing industry is now flooded with various page and portal generators.In the good old days the gateway page generators did very well, earning a lot of money for many people.
LSI and Link Popularity
When Paypal's official Web site no longer ranked #1 in Google on a search for "paypal," it was obvious that Google had become more aggressive in penalizing sites with "unnatural" backlink anchor text. Although the high-profile Paypal example has since been rectified, thousands of webmasters are suffering the consequences of not ranking for even their official company name, let alone their top keywords.
The internet is the largest market place on earth. It offers unparalleled access to an international base of consumers - and referrers.
10 Minutes to Your Google Sitemap
Google's calling your name..
Spamglish; A Search Engine Comedy With A Language All Its Own
When the movie Spanglish hit the screens in 2004, it was dubbed "A comedy with a language all it's own." I don't think the producers even knew they were slipping a lesson for website owners who want better search engine listings into the movie.
Search Engine Keywords - What Do People Search For?
Do you ever wonder how people search for things on the Internet? What if you knew exactly what words they typed when using a search engine? If you're marketing a product or service it's extremely insightful to know what are the most popular search terms relating to whatever you're marketing.The Overture CompanyOverture.
Search Engine Essentials
What are Search Engines?There are numerous different search engines, and all are essentially huge databases containing information about web pages from the internet. A web-based user interface then allows the user to search the contents of this database.
How to Improve Your Search Engine Positioning and Increase Traffic Today
Every website has times when traffic is higher than others. However, in the downtimes you need to figure out why your traffic is lower and what you can you about it.
Press Release + PRWeb = Top Google Rank... True or False?
I've always been a big time press release aficionado.And up until recently I've steadfastly taken the low tech route by sending them out via snail-mail.
How to Get a Website Indexed Fast
Get Indexed FastWhat does getting indexed mean?The search engines keep a cache of every web page in their index.In English, this means: The search engines make a copy of every web page they visit and put in their records? ummm, I think that's what I mean.
SEO Expert Guide - Black Hat SEO - Activities to avoid (part 8/10)
In parts 1 - 7, you learnt how to develop your proposition, identify your key words and optimize and promote (for free) your site and pages on the world's search engines. You were also introduced to our mythical Doug (who sells antique doors, door handles, knockers, door bells or pulls and fitting services) in Windsor in the UK.
|home | site map|