Optimizing Your Website
Search Engine Optimization, optimizing your website for it to be visible in the search results of a search engine's query or in a search result of a directory.
Basically, SEO is a marketing strategy for your site. To be included in the top ten search results of an impressive search engine/directory guarantees a return of investment. Search Engine Optimization can be viewed as a new form of publicity for a website which secures definite visitors and targeted traffic for your site.
There are various Search Engines in the net today. The top rated search engine is Google. It is a prestige and good practice of SEO to be included in the top ten list search result of Google.
Google and other search engines use a crawler to search for the site most relevant to a certain category or field. Google's crawler is called a spider. It is a bot designed to crawl websites for keywords and site linkings. It has developed their Googlebot to be pretty efficient and fast.
Directory and Search Engines
Directory and Search Engines are two different entities. But to the average user, the look and feel is the same. But for a website owner interested in optimizing their website, it is important to distinguish between the two.
Gina Marie Capatar is the head writer for Isnare Outsourcing Services . She does freelance Content writing jobs and Technical Writing Jobs. You may see some of her sample works at the Isnare Outsourcing Services Portfolio .
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