Google Gunning For Directories?
Why is it that webmasters are so quick to blame Google if their website falls down the search rankings, or out of the rankings altogether? Can it never be their own fault?
I read an amusing forum post headed "What's up with Google?". The writer had a website just 2 months old, which had only had 2 visits from Googlebot, a Google robot. The poster was a bit grieved, and was blaming Google.
It seems they had extrapolated their own situation into one they had witnessed with other webmasters on another forum. They were also upset, this time by Google's latest update, as their websites had been badly hit. Of course, the drop way down the rankings had seriously affected their income; what right had Google to do that to them, they were demanding to know?
So grieved were this group of webmasters they were trying to drum up support for a boycott of Google. Big G was too big for its boots and was going to be brought down by these few innocent souls. Who were they trying to kid, apart from themselves?
What was it these webmasters had in common that brought them together in this "bring down Google" brigade? Apparently, their websites were directories.
Now, let's apply some intelligent marketing thought to this little situation as Google faces obliteration by a few small directory owners. As a company, Google has a tendency to get its basic marketing right, eventually. In the case of search, its customers are those using the Google search facility, as many millions of us do every day. So, Google's first duty, when someone makes a search on a particular keyword or phrase, is to supply a list of what it considers the best websites for that search. Does that make Google the big bad monster? No, of course not; it's trying to look out for its search customers.
I have been searching on the internet for many years. If ever I have searched for the omnipresent "widgets", then it has been "widgets" I have typed in. Not once in my memory have I typed in "widget directory." I have never even wanted to use a directory online; they take too long drilling down to find anything useful. As for the proliferation of online directories recently, they are often junk sites, using some automation software to create them in the first place. Many have been set up to deceive search engine robots into "thinking" they are valuable sites.
It is absolutely no surprise that Google has found a way of homing in on directories, if that is what they have done, and given them a shove down the rankings with their latest algorithm change. If their customer does a search on a keyword or phrase, that's what they are looking for. They are not looking for a directory which, more often than not, is just a whole load of other links that may be related. I find such sites extremely irritating if I'm searching; am I the only one? I doubt it; people want to get directly to a site that has information on what they are looking for; something with added value.
No directory owner has the divine right to syphon off Google's hard won search customers. Google is doing a decent job at marketing: trying to look after its customers. The directory owners calling for a boycott of Google are doing no such thing. They had found a way of getting high rankings, and now that method may have gone down the pan.
It is up to webmasters to do their own marketing, and Google is an important part of our market place. In the long run, we need to see Google as a customer and partner, as it sees us a customer and partner. Google is actually a very helpful company to webmasters, Google Sitemaps being a recent example of their desire to co-operate.
While some blinkered webmasters may see Google as an enemy (friend when they have a high ranking), it is up to the rest of us to try and apply some basic marketing practice. That means understanding what Google is looking for and trying to supply that need. After all, that is what Google does so successfully. We can all learn something.
Just look at Google's Home Page. The message is: "Ok, we know you're here to search, so get on with it. Here's the search box."
The message is not: "Hello, look at my pretty page. Do you like my Flash, and my clever graphics? And what about those links all over the place, aren't they nice? You want to search? Hang on a minute, there's lots of pictures for you to look at lower down, and how about going off to read about loads of other products. Oh, alright, you want to search; there's a search box somewhere; near the bottom I think. You'll find it?.eventually."
The secret of real marketing is to understand your marketplace as it is, and how it is likely to develop. Google has made it obvious for a long time what they want; quality content that fills the needs of their search customers.
Hands up anyone who's really searching for a directory?
This Google search engine article was written by Roy Thomsitt, owner and author of the Change Direction website.
SEO in 2020: What Basics You Need to Know to Be Successful Search Engine Journal
5 Ways SEO & Web Design Go Together Search Engine Journal
Optimizing the Optimizers: New Tools for SEO Success MarTech Series
Bridging SEO and web development: How to get developers on your side Search Engine Land
SEO Strategy Guide: Beat Your Competition in 2020 Search Engine Journal
Ryan Jones on Ranking Factor Nonsense, Machine Learning & SEO, Why You Should Build Websites & More [PODCAST] - Search Engine Journal
Ryan Jones on Ranking Factor Nonsense, Machine Learning & SEO, Why You Should Build Websites & More [PODCAST] Search Engine Journal
SEO in 2020: What Role Do Keywords Play? Search Engine Journal
8 Ways to Become a Great SEO Consultant Search Engine Journal
9 Big Trends to Watch For in the SEO Industry for 2020 The Daily Campus
Yelp SEO: How to Optimize Your Listings & Rank Higher Search Engine Journal
SEO Reports: Which Metrics Matter & How to Use Them Well Search Engine Journal
Topic Clusters: Maximize Your Content's SEO Performance Business 2 Community
What is SEO? Quick Guide to Search Engine Optimization Business 2 Community
Video: Josef Sperzel talks technical SEO and using Python to pull data Search Engine Land
At enterprise companies, SEOs cannot ‘do’ most of the SEO (An article to forward to non-SEO teams in your company) - Search Engine Land
At enterprise companies, SEOs cannot ‘do’ most of the SEO (An article to forward to non-SEO teams in your company) Search Engine Land
Video: Search pioneer Mike Grehan on everything from the early days of SEO to AI’s role in paid and organic search - Search Engine Land
Video: Search pioneer Mike Grehan on everything from the early days of SEO to AI’s role in paid and organic search Search Engine Land
Apartment SEO to Offer 24-hour Automated Leasing Agent Yahoo Finance
Google Explains How to Use Headings for SEO Search Engine Journal
6 Features Every SEO Platform Should Incorporate Search Engine Journal
SEO 2020 – Zero Clicks, Long Tails, Featured Snippets, and Six Tips O'Dwyer's PR News
SEO year in review 2019: Zero-click searches, BERT, local spam and more Search Engine Land
Travel SEO: Competing in Organic Search in 2020 & Beyond Search Engine Journal
SEO Penalties: The 6 Ways Your SEO Strategies Aren't Helping You Business 2 Community
Google’s Mueller Answers How to SEO a Podcast Site Search Engine Journal
Tony Wright on the Danger of Absolutes in Marketing, Answering SEO Questions & More [PODCAST] - Search Engine Journal
Tony Wright on the Danger of Absolutes in Marketing, Answering SEO Questions & More [PODCAST] Search Engine Journal
4 Advanced Ways to Use Chrome DevTools for Technical SEO Audits Search Engine Journal
Vlog #38: Josef Sperzel On Using Python For SEO Gains & Technical SEO Search Engine Roundtable
The Good Old SEO Days: Sergey Brin With Heather Lloyd-Martin & Detlef Johnson At The Google Dance - Search Engine Roundtable
The Good Old SEO Days: Sergey Brin With Heather Lloyd-Martin & Detlef Johnson At The Google Dance Search Engine Roundtable
A New Twist In SEO Business 2 Community
E-A-T & YMYL: How to Boost Your On-Page SEO Search Engine Journal
Conductor launches SEO services marketplace for Searchlight users Search Engine Land
Pro Tip: A look back at some helpful tips from our SEO community in 2019 Search Engine Land
A Complete SEO Checklist: 21-Point List Explained Business 2 Community
Case study: The true value of informational content for e-commerce SEO Search Engine Land
An Introduction to Python for SEO Pros Using Spreadsheets Search Engine Journal
7 best SEO resources for your business Moneycontrol
7 SEO Trends to Watch Out for in 2020 Business 2 Community
How to make data driven SEO decisions Business MattersBusiness Matters
7 Elements of Your Link Profile That Drive SEO Results Business 2 Community
Avoid These Big SEO Content Mistakes on E-Commerce Sites Business 2 Community
SEO Cost: Top 4 Pricing Models for SEO Services Business 2 Community
How To Develop Your Business With Smart SEO Goals NewsAffinity
How I Had a Baby & Started an SEO Agency at the Same Time Search Engine Journal
Reasons Why You Should Prioritize On Local SEO News Anyway
Legal Marketing and SEO Trends for 2020 Part 2 The National Law Review
Understanding the Role of a Technical SEO Audit Search Engine Journal
SEO Connect to Host Groundbreaking 'More Bookings Direct' Conference in London on February 25th - PRUnderground
SEO Connect to Host Groundbreaking 'More Bookings Direct' Conference in London on February 25th PRUnderground
How Ziff Davis used paid search and SEO to increase its affiliate business over the holidays - Digiday
How Ziff Davis used paid search and SEO to increase its affiliate business over the holidays Digiday
8 of the Best Digital Marketing Tools to Leverage in 2020 Business 2 Community
Biggest Trends in SEO for 2020 iLounge
Voice Search for B2B: 3 SEO Tips to Get You Ahead of the Competition Business 2 Community
16 Must-Have Tools for Off-Page SEO and Link Building Business 2 Community
The Most Effective Off Page SEO Techniques to Improve Your Google Rankings [Infographic] - Social Media Today
The Most Effective Off Page SEO Techniques to Improve Your Google Rankings [Infographic] Social Media Today
How Can I Publish Content to Both .com & .co.uk Websites? Search Engine Journal
Google: Webpages with Featured Snippets Won’t Appear Twice on Page 1 Search Engine Journal
A Global Digital Media Network Digital Journal
On Page SEO Checklist: Blogging for People and Search Engines [Infographic] Social Media Today
5 practical STEPS to improve your SEO | NZBusiness Magazine | The Business Magazine For NZ SME - NZ Business
5 practical STEPS to improve your SEO | NZBusiness Magazine | The Business Magazine For NZ SME NZ Business
Google’s John Mueller: One Violation Will Not Result in a Manual Action Search Engine Journal
Win 'Policing the Open Road' Book by Sarah Seo Streetsblog St. Louis
A Guide to Law Firm Marketing Strategy Hit Search
Park Min Young And Seo Kang Joon Only Have Eyes For Each Other In “I'll Go To You When The Weather Is Nice” - soompi
Park Min Young And Seo Kang Joon Only Have Eyes For Each Other In “I'll Go To You When The Weather Is Nice” soompi
What Is Dwell Time? Digital Media Solutions
Watch: Seo Kang Joon And Park Min Young Promise A Heartwarming Story During Script Reading For New Drama - soompi
Watch: Seo Kang Joon And Park Min Young Promise A Heartwarming Story During Script Reading For New Drama soompi
#Showbiz: Han Seo Hee tried to end her life after Goo Hara's passing New Straits Times Online
Seo Kang Joon And Park Min Young Reunite As Adults In Their Hometown In Posters For New Drama - soompi
Seo Kang Joon And Park Min Young Reunite As Adults In Their Hometown In Posters For New Drama soompi
What is SEO? businessjournaldaily.com
Seo Kang Joon Transforms Into Warm-Hearted Bookstore Owner For New Romance Drama With Park Min Young - soompi
Seo Kang Joon Transforms Into Warm-Hearted Bookstore Owner For New Romance Drama With Park Min Young soompi
What Does It Mean to ‘Do SEO’? Search Engine Journal
Watch: Seo Kang Joon Is Intrigued By Park Min Young In 1st Teaser For Upcoming Romance Drama - soompi
What Is SEO? How Does It Work? Myths, Mistakes, and 9 SEO Best Practices Business 2 Community
7 Basic SEO Best Practices You Can Learn from Huge Travel Brands Search Engine Journal
Jang Hyuk, Sooyoung, And Jin Seo Yeon Are Dedicated To Their Craft Behind-The-Scenes On “Tell Me What You Saw” - soompi
Jang Hyuk, Sooyoung, And Jin Seo Yeon Are Dedicated To Their Craft Behind-The-Scenes On “Tell Me What You Saw” soompi
International SEO in 2020 With SEONorway.org The Hear UP
Watch: Park Seo Joon, Kim Da Mi, And More Immerse Themselves Into Their Roles For “Itaewon Class” - soompi
Watch: Park Seo Joon, Kim Da Mi, And More Immerse Themselves Into Their Roles For “Itaewon Class” soompi
Watch: Seo Hyun Jin And Ra Mi Ran Reveal What They Learned About Each Other While Filming “Black Dog” - soompi
Watch: Seo Hyun Jin And Ra Mi Ran Reveal What They Learned About Each Other While Filming “Black Dog” soompi
Meta Tags - What Are They and Which Search Engines Use Them?
Defining Meta Tags is much easier than explaining how they are used, and by which engines. The reason is very few engines clearly lay out what they do and do not look at, and how much emphasis they put on any one factor.
Have You Heard Of Website Optimization
Have you heard of website optimization ? If you are building a website or have a new one and you have never heard of it, then you had better take note, because if you want to climb the ladder on the search engines it is something you need to learn about. Website optimization means optimising your website so the search engine spiders will love it.
Content Management Systems Eyeball SEOs
Content Management Systems and search engine optimization (SEO) used to be mutually exclusive terms. But the SEO community has been driving the developers of Content Management Systems to integrate more SEO-friendly methodology within their systems.
SEO Trade Secrets - 8 Great Tools for Search Engine Optimization
About 80% of website traffic comes through search engines. And research shows, if you're not on the first 2 pages, most people won't find you.
Link Popularity: Improve Your Search Engine Rankings
What is link popularity?Link Popularity is simply the total number of pages that link to your website. Most search engines, including Google, consider that when one page links to another page, it is effectively casting a vote of confidence for the other page.
How to Boost Your Traffic and Profits with Content!
Are you aware of how vitally important and valuable CONTENT is to your online business? In fact, content can do more to build your business and profits than just about any other resource or service available.Following is a list of 5 key ways that content can help build your traffic, subscribers, and customers starting today!.
Dont Get Banned by Google
There are many Black Hat techniques that people use to try and influence Googles ranking of their sites, the simple thing to remember is that THEY DO NOT help your rankings, are simply a waste of your time and sooner or later will lead to a Google ban for your site. Sure there are sites that use these techniques and are getting away with it but they will eventually get penalised as Google always manages to find them eventually.
Search Engine Optimization - Free Tips and Help - Part One - The Title Tag
Search Engine Optimization is a widely misunderstood industry. Many webmasters, including myself, have been mislead by industry forums, and Internet "chatter".
When to NOT Hire a SEO and Why
When you get an e-mail from SEO Company with content similar to this:"We submit your site on X00.000 search engines and directories?"Stay far away from companies which offer you to submit your site on thousands of directories and search engines.
How To Become an SEO Expert - 5 Secrets That Will Allow You to Outperform 95% of All Webmasters
Becoming an SEO expert, or a search engine optimization expert, is something that is worth your while if you are interested in getting your web page noticed and increasing your traffic. It is not hard to become an SEO expert if you simply know what steps you need follow to take you there.
Keyword Demand Isnt Enough
I get half of the world traffic for the term "dirtbagging," on one page of my backpacking site, but that only means ten visitors a month. Without decent keyword demand you can't ever get much traffic.
The Need of Popularity
In very simple words, the link popularity of your site means the amount of links coming to you from another sites. Every major search engine heavily weighs the link popularity of sites when ranking sites.
The Importance of Search Engine Optimization
Search Engine Optimization is a key to any successful internet marketing strategy. There are numerous definitions and interpretations as to exactly what Search Engine Optimization means.
Is My Search Engine Optimization Working?
You've just built a website and can't wait to start popping up in the top listings of search engines. After all, you've paid this company even more money to create "optimized, search engine friendly pages, start building links and add lots of fresh content.
Non-Reciprocal Link Building For Higher Search Engine Positioning
Non-Reciprocal Link Building For Higher Search Engine Positioning By Dave Davies, Beanstalk Search Engine Positioning, Inc.There are two main advantages to non-reciprocal links as opposed to reciprocal links.
Soliciting Search Engines
As your guide operator through the web, search engines are invaluable when used effectively.You don't have to be able to create a search engine to use it, and their interface is designed with that in mind.
Do Search Engines Scare You?
What do the words "Search Engine" make you think of? I get immediate mind-pictures which vary but all have similar themes. Sometimes I see one of those tiny submarines which are used to explore the deepest parts of the ocean bed.
Your PC can Contribute with Google Compute
Have you heard of the SETI Project? SETI stands for Search for Extraterrestrial Intelligence, and the project is operated by the University of California at Berkeley. SETI monitors and processes radio signals from space, looking for possible signs of intelligent extraterrestrial life.
Submitting Your Site to Search Engines and Directories
Regardless of which type of business you currently have, you will definately want to have a website and begin marketing it on the world wide web. After you have designed your website, the next step is to ensure it is properly "optimized", meaning that it's body text(the text you see), title and meta tags(the text that you don't) all have the words you are trying to be found for on the search engine results.
Google Ban - How Not To Get Banned By Google!
Given that Google now provides over 75% of all Internet search traffic, the last possible thing any site owner would want is to be banned from the Google index!With countless search engine marketing techniques being employed these days, and contrasting advice available all over the web, it is well worth ensuring that you do not 'over optimise' your site or use any techniques which will result in Google penalising your site.Although the main rule would be to create a site which caters for your audience, provides quality content and contains meta information which is faithful to your site content, you should always optimise your site code to aid in your search ranking efforts, but this should be done in moderation, and in line with the following tips.
|home | site map|