SEO Information

How to Google; or How to be Easily Distracted

I set out with the intention of writing a self improvement type article with an original temporary working title of 'How To Overcome Fear'.

Being the sound marketing man that I am though, my first action was to research whether this was relevant to many peoples lives.

What followed was a mistake.

I had read recently about a 'Google Suggest' in Beta test mode (, and so I thought I would give it a whirl.

I should have known better - distractions on the web happen to me all the time.

The next hour passed effortlessly away as I played with the new found toy.

This is Google's own description of the tool:

'What is Google Suggest?

As you type into the search box, Google Suggest guesses what you're typing and offers suggestions in real time. This is similar to Google's "Did you mean?" feature that offers alternative spellings for your query after you search, except that it works in real time. For example, if you type "bass," Google Suggest might offer a list of refinements that include "bass fishing" or "bass guitar." Similarly, if you type in only part of a word, like "progr," Google Suggest might offer you refinements like "programming," "programming languages," "progesterone," or "progressive." You can choose one by scrolling up or down the list with the arrow keys or mouse.

That's pretty cool. How does it do that? Our algorithms use a wide range of information to predict the queries users are most likely to want to see. For example, Google Suggest uses data about the overall popularity of various searches to help rank the refinements it offers...'

Here are some thought provoking results:

'How to overcome fear' - 2,580,000 results

'How to overcome anxiety' - 119,000 results

At least I am right to be targeting my article towards those expressing concern about fear.

But here is the strange thing - Google sponsored AdWord links for 'anxiety' is twelve, but 'fear' only has three.

There are many more anomolies such as this in a very short time.

Furthermore, look at these interesting results from Google Suggest:

The really amazing thing is how big some of the search results are:

'How to be happy' 95,000,000 results - sponsored links, nine.


What about these:

'How to be hot' - 192,000,000 and get this - NIL Google sponsored links.

'How to be humble' - 6,700,000 - NIL Google sponsored links.

This last example has been included, as it is more surprising in that even the normal Google search for the keyword phrase 'how to be humble' throws up results that bear vary little resemblance to the searched term. Try it and see.

What absorbed me were the ranking figures showing on the right. IF the figures are correct I can confidently state that product producers, affiliates and advertisers are really missing out on a lot of massively searched niches.

Have I found a goldmine? Should I be revealing all this?

Well I don't know, and frankly I am puzzled by what the 'Google Suggest' numbers really represent.

I am not going to get that excited as I have just been to Wordtracker which gave me these results for two of the above terms.

'How to be hot' - 13 searches in the last 110 days

'How to be humble' No searches in the last 110 days.

So where do the 'Google Suggest' figures come from? Can you throw any light on this, because if you can it will save me being distracted further in search of the truth.

Oh - and there is still that article to write about overcoming fear. Down to it.

Keith is the Managing Director of Creative Eye and has over 10 years experience in website design, development and project management. To read more from Keith Watson, visit

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at

Edgy Labs (blog)

How to Strategically Increase Your SEO: Part 2 - Alabama Media ...
Alabama Media Group
In part one of this series, we discussed how to determine your SEO priorities based on what your customers are searching for. But there are many technical details that can make your SEO strategy successful as well.
How to Write the Best SEO Title Tags for Your Web pages - Edgy LabsEdgy Labs (blog)
SEO Tips for ISVs: The Right Way to Use SEO Keywords - DevPro ...DevPro Journal (blog)
How To Preserve Organic Traffic As Google Changes SEO ...AccuraCast

all 4 news articles »

99Signals - Tech News, Tech Hacks, & More (blog)

3 Common Myths About SEO
99Signals - Tech News, Tech Hacks, & More (blog)
The problem is, many of them have nothing of substance to say whatsoever. Even worse, a few of them are even passing on bad information – SEO myths that people end up believing and then using to design their websites or create their marketing ...

Search Engine Journal

Local SEO in 2018: 12 Tips to Build Local Engagement
Search Engine Journal
Competition in the local SERPs is getting more difficult and “your website doesn't matter” anymore. Dana DiTomaso, President and Partner at Kick Point, recently spoke about local SEO in 2018 and beyond during PeepCon 3.0. DiTomaso explained why ...

Search Engine Journal

13 Things You Need to Include in SEO Contracts
Search Engine Journal
SEO contracts can be confusing, controversial, and a sticking point that we all quickly want to get past in the search industry. They don't have to be, though, as they can be incredibly useful tools on the front end of an engagement to get everyone on ...

Search Engine Roundtable

How Not to Write for SEO in 2018
Window and Door
For more than a decade, search engine optimization has been the headline topic for businesses trying to boost their website rankings. But the SEO techniques that worked 15 years ago do not work now, and many of them can actually diminish organic search ...
David Sayce - The Search Community Honors YouSearch Engine Roundtable

all 10 news articles »


12 SEO Trends Heating Up 2018
If your business isn't taking advantage of using SEO strategies on its website, blogs and social media pages, you're missing the boat in terms of ranking your business in internet searches. SEO is one of the most effective ways to ensure your customers ...

and more »

Fourth Source

Tune into the benefits of Topic Clusters and watch your SEO ...
Fourth Source
It's a fact well known that Google is constantly keeping SEOs on their toes with increasingly sophisticated improvements to its search engine results pages (SERPs). The regular adjustments to algorithms and ranking systems are largely intended to ...
7 Google Algorithm Updates Every SEO Should Know - Search ...Search Engine Journal
Global Search Engine Optimisation (SEO) Software Market 2018 ...Communique Asia (blog)

all 7 news articles »

Search Engine Journal

Why C-Suite Execs Aren't Buying Your SEO Pitch
Search Engine Journal
There are too many SEO agencies out there competing for the same clients. Every single day, C-suite execs are getting pitches from new SEO agencies. And using the same old tactics is a surefire way to lose sales. Add that to the fact that C-suite ...


7 Tips for Boosting Your SEO for the Rankings You Deserve: The Advanced Guide
I'm not just talking about Facebook and Twitter, though of course those are paramount. I'm talking Crunchbase, Instagram, Google+, LinkedIn, etc. (But not Snapchat—it's dead). Sharing your content on social channels will help generate user attention ...

5 SEO strategies every real estate agent should use
The real estate industry is notorious for being highly competitive among real estate agents. There are often far more real estate professionals than people looking to purchase a home. Thus, the real estate market gets very congested, and it can be ...

Google News

home | site map
© 2006