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Is Something Missing From Your Keywords Research? (Part 2)
In my previous article, I raised the issue that proper keyword research must take into account countries. The reason for that was that the demand for keywords can vary between countries. I gave examples of that fact using the Overture keyword tool. To support my argument (that we need to be aware of countries when doing keyword research), I gave 2 reasons: 1. it will help us determine which countr(y/ies) to target, and 2. it will help us know what countr(y/ies) our visitors are most likely to come from. I would like, in this article, to expand on these 2 reasons. I would also like to add further reasons why any keyword research must be country based. 1. When doing keyword research, we need to understand the limitations of our research. This is necessary in order to remove any assumptions we make about our findings. For example, if you find that the demand for a keyword is very high in the US, you cannot assume that the demand for that same keyword will also be vey high in other countries. You will only know for sure how much demand there is worldwide by doing country specific keyword research. Such research can be done using a tool such as the Overture keyword tool, 2. It will tell you where your visitors are most likely to come from. This in turn will tell you what features you need to add to your web site. For example, if you are targeting a keyword that is in demand in the US only, then obviously most of your visitors will come from the US. This then means that you need to design your web site primarily for US visitors. You will hence need to: - use US spelling such as "color" and not "colour", - if you sell products, then list your prices in US$, - if you live in the US, then add a fax number so your visitors can place orders by fax, - if you live in the US, you could organise a US free call number for your visitors to ring you should they need to, - if you live in the US and you ship your orders, then you could include shipping costs. You could also include how long it will take for them to receive their order, - if you don't live in the US, then you will need to make it possible for your visitors to pay you in US$, - if you don't live in the US and you ship your orders, then you could include shipping costs. And you could include how long it will take for them to receive their order, - and so on . . . If on the other hand, you are wanting to target several non-English speaking countries, then: - you may need to add a translation service to your site so that your visitors can read your site in their language, - you may need to add a currency exchange service so that your visitors can convert your prices into their currency, - you may need to make it possible for your visitors to pay you in their own currency, - you may need to add other ways for your visitors to pay you apart from credit cards. You could offer international cheques/checks, money orders, direct bank transfers, . . . I once had a customer who wanted to pay me in Euros from Italy and needed my address to do so. The easier you make it for people to place an order, the greater the chances someone will place an order! - if you ship your orders, then you could add the shipping costs to each of the countries you are targeting. And include how long it will take for them to receive their order, - and so on . . . May be you can think of other things you will need to add to your site to accommodate your international visitors. 3. It will help you target the right keywords for the country you want to target. For example, if you want to target Canada, then you will need to use keywords that are in high demand in Canada only. There is absolutely no point doing keyword research in the UK if you are wanting to target Canada as the keyword demand between the 2 countries may vary greatly. 4. It will help you develop a keyword strategy so that you can target several countries at the same time. This can be achieved in several ways depending on the keywords' demand and supply. - you could use keywords that are in common demand in the several countries. For example, if you sell "widgets" with your site and you find that there is a healthy demand for "black widgets" in the US, the UK, Canada and Australia. Then you could target that keyword with your site as that keyword will help you target 4 countries in one go, - you could use keywords in demand in each country, as long as they complement each other and are highly relevant for your site. For example, using the widget idea, if you found that "colored widgets" are in demand in the US, "white widgets" are in demand in the UK, "black widgets" in Canada, and "coloured widgets" in Australia. Then, you would just target all these keywords with your site which would not be hard to do as all these keywords can easily be targeted together. Given the right circumstances, you could even use both strategies at the same time. As I mentioned in my first article, the Overture keyword tool enables you to research the demand for keywords in some 19 countries around the world. To see the countries that Overture supports, go to www.overture.com and have a look at the top right corner of the page. By clicking on any one of the countries listed, you will have access to the Overture keyword tool for the country you selected, and this will enable you to research the keyword demand in that country. As you may know, keyword demand is only one half of the equation. Keyword demand needs to be looked at together with its supply numbers. One of the ways of determining keyword supply is to use Google. This means that to you need to know how to use Google to research the supply of keywords in your country of interest. This is a bit harder to explain and beyond the scope of this article. I hope that this second article has convinced you about the need to be country aware when doing your keyword research. The success of your web site may depend on it. Serge M Botans Serge M Botans is the CEO of Meta Keywords Advice, a web site that provides advice on keywords. Free evaluation available. He is also the inventor of CID, which is an altenative to KEI.
MORE RESOURCES: What Is Important to Know About SEO in 2021 The Southern Maryland Chronicle Content consolidation among winning SEO strategies, award winners say Search Engine Land How to Do a Content Gap Analysis for SEO Search Engine Journal How SEO works and how to use it to rank higher in search results - Business Insider Business Insider Video: Dawn Beobide on the importance of training your developers on SEO Search Engine Land International SEO for 2021 & Beyond: 9-Point Checklist for Success Search Engine Journal 17 SEO & Digital Marketing Expert Tips from SEJ eSummit 2021 Search Engine Journal All SEJ eSummit Presentations Are Now Online: Binge on SEO, PPC, Content & More Search Engine Journal How to Hire an Enterprise SEO Expert for Your Marketing Team Search Engine Journal Do Incognito Searches Affect SEO or Rankings Search Engine Journal Vlog #104: Dawn Beobide On Educating Your Developers On SEO (Part One) Search Engine Roundtable Top 5 SEO Examples For Manufacturers ThomasNet News Learn How to Take Your Enterprise SEO to a New Level at eSummit Search Engine Journal Google Ranks Webpages, Not Websites Search Engine Journal Get Started on your Law Firm SEO Action Plan The National Law Review SEO year in review 2020: COVID forces platforms to adapt their local and e-commerce offerings, and more Search Engine Land SEJ eSummit Is TODAY: Accelerate Your SEO & Marketing for 2021 Search Engine Journal Healthcare SEO Fundamentals to Grow Your Medical Practice Search Engine Journal A Quick Guide to SEO for Non-Profits [Infographic] Social Media Today These Common SEO Mistakes Can Torpedo Your Rankings Builder Magazine No-Click Searches Require a New Way to Measure SEO Results Search Engine Journal WordPress All in One SEO Auto Updates Cause Backlash Search Engine Journal SEO Agencies and Professionals can Accurately Study their Digital Performance with a Keyword Rank Checker Seekers Time Tips to hire an SEO agency - - VENTS Magazine VENTS Magazine 87 Top eCommerce SEO Tips - Business 2 Community Business 2 Community Enterprise SEO in 2021: The Importance of Insights & Value of Action Search Engine Journal Congratulations to Joe Wheeler, our January Employee of the Month Internet Marketing News Award-winning tips from the 2020 Search Engine Land SEM and SEO agencies of the year Search Engine Land How to Improve Your SEO Ranking (4 Must-See Tips!) Business 2 Community Meet Rahul Dakare, the SEO expert making a fortune Hindustan Times Dealing With "This Is The Way Our Old SEO Did It" Search Engine Roundtable SEO Poll: SEO Content Priorities Search Engine Roundtable Skyrocket Your Brand’s Digital Media Presence With Umer Anees the SEO Expert From Pakistan Yahoo India News Stellar SEO Creates a New Division Providing Law Firm SEO Services - Press Release - Digital Journal How your business can benefit from SEO Business MattersBusiness Matters Image: 7 SEO Digital Marketing Trends for 2021 Business 2 Community International SEO Roundup - what are the differences between countries when developing their SEO? MintTwist Blog Miami SEO Agency Tips On Google Maps Marketing Programming Insider Global SEO Platforms Market 2025: SharpSpring, AgencyAnalytics, Oracle Market ing Cloud, KIZEN, Act-On, etc. NeighborWebSJ Enough With The B.S. Resolutions: In 2021 We Optimize Them Search Engine Journal Infidigit bags SEO mandate for cure.fit ETBrandEquity.com Gozoop wins integrated media, SEO mandate for EuroSchool group ETBrandEquity.com SEO Software Market Analysis by Region Analysis and Business Development, By 20 Business-newsupdate.com No need to search far for tips on SEO Worcester News True Beauty ending: Will Seo Jun break up with Ju Gyeong? Read current speculations - Republic World Google Reportedly Blocking Australian News From Search Search Engine Journal 3 PR and marketing trends to watch in 2021 AZ Big Media SEO Software Market Set to Register healthy CAGR During Forecast (2021-2025) – NeighborWebSJ NeighborWebSJ How to Optimize Your Website for Local Search in 2021 Business 2 Community 5 cute moments from True Beauty: Seo Jun, Lee Su Ho, Ju Gyeong’s love triangle and more Republic World Junior SEO Analyst job, Cape Town Bizcommunity.com How to Learn SEO: A U.S. News Guide U.S. News & World Report SEO 101: Get Your SEO Guide for Beginners [EBOOK] Search Engine Journal 3 Things You Must Know About SEO in 2021 Search Engine Journal RIP antiquated SEO: Google’s guidelines stress quality content Digital Commerce 360 YouTube SEO for Beginners: 10 Best Practices to Get You Started Search Engine Journal 10 Reasons Why SEO Doesn't Work Search Engine Journal 3 Steps to Better Content: Power up Your SEO with Audience Understanding Search Engine Journal The 10 Commandments Of SEO Forbes How to Turn SEO Into a Measurable Revenue Generator Search Engine Journal The 3 main components of SEO AZ Big Media The Complete Guide to SEO for Course Creators Entrepreneur 20 Things I Learned From 20 Years of Working in the SEO Industry Search Engine Journal |
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