Get More Cosmetic Surgery Patients From The Web
It's no surprise that dominant cosmetic surgery practices also have a dominant web site and presence. More than ever, cosmetic surgery patients utilize the Internet to help select a credible surgeon. If you want more quality leads and patients, it's time to upgrade your web site marketing efforts.
Most plastic surgery practices want their web site in front of these consumers, but don't do the hard work of (1) ensuring their site "converts" visitors, or (2) "optimizing" it to compete for top search engine positions. If you want to get more leads and more patients, you need to address both.
When you are ready to upgrade your web site, begin by assessing your strategy before you become overly focused on just the design. Obviously, the image you project is important and says a lot about your aesthetic taste. However, if you build your design around a solid strategy and good content, rather than forcing your content and strategy to fit within a particular design, you will attract more well-informed patients.
Some things you should consider when revitalizing your strategy and renovating your web site:
Itemize and prioritize: Identify a prioritized list of cosmetic procedures you want to promote, and a comprehensive list of target keyword phrases that local consumers will use on the search engines to find your web site. Does your web site appropriately promote each of these areas with that same priority? Also, think about possible "niche" services that your local competitors overlook, such as brachioplasty or even male procedures, like gynecomastia.
Do your homework first: Conduct competitive research and identify web sites that consistently appear high on the search engines using your list of keyword phrases. Evaluate what they are doing to secure their positioning and rate the overall effectiveness of their web site. How does your's compare? How can you do it better? Remember, creating a winning strategy doesn't happen by accident, and isn't done in a vacuum.
Identify your brand: To solidify your "brand," make sure you have a defined branding strategy to "keep your eye on the ball" during the copywriting and design phases. Be sure your content and look will work together in furthering your brand.
Strategize calls-to-action: If your web site is intended to be an effective direct marketing tool, and more than just an on-line brochure, don't assume visitors know what to do when they get to your site. Develop creative and compelling calls-to-action and obvious "next steps" that will drive visitors to target "destination" pages, and get them to take specific action.
Review content: Most practices make the mistake of focusing only on the look of the web site and undervalue rich, highly organized web site content. Not only will effective, highly organized content help educate visitors and develop credibility, it is also essential in securing valuable positions on the search engines. Keep in mind, the primary objective for search engines is to index relevant information for specific keywords and phrases. Also, don't sell upscale Internet consumers short. Remember, they are investing time and energy to research cosmetic procedures and local providers, not to look for "advertisements". They want to buy, but don't want to be "sold". Be sure you provide them web pages that have substance and compelling copy.
Finally, design: Once you have invested the time to research and plan, the web site design phase will be much more efficient and focused. The following are some items you may want to consider when designing your sales-driven web site. Make sure new visitors immediately realize that you are a local provider and that your site offers information on the services they are researching. Place your phone number and "email us" link above the fold of every page. Don't end any page without an obvious next step ("back to top" is useless). Refer regularly to your pre-design research and plan throughout the design process to ensure you stay on track.
Recommended reading: If you are redesigning your web site or updating the content of your site, consider the following resources:
- Net Words: Creating High-Impact Online Copy by Nick Usborne - Don't Make Me Think by Steve Krug
Developing a compelling web site is only worth it if local consumers find it. Getting your web site to appear on the first page of the search engines is the most direct means to attract high quality visitors. Consider the following when selecting a search engine positioning service.
Focused provider: Web site designers are seldom experts in search engine positioning. Due to the competitive level on the search engines, be sure your provider's primary focus is on optimizing and positioning your web site pages.
Accountability: Be sure you get monthly reports to track your search engine results. Your report should not only indicate where your site shows up on the search engines, but also where it does not.
Guarantees: Nobody can guarantee you a number one listing for a specific phrase. However, some reputable search engine optimization firms do offer a limited guarantee. Be sure to evaluate the guarantee carefully. Try to avoid large, upfront fees and pay only for positioning results that are documented.
Focus on content: Credible search engine optimization firms focus heavily on the content and organization of your site. This is the foundation for long-term search engine positioning results.
Beware: Some search engine optimization tactics can hurt more than help you in the long run. Avoid techniques that fool or deceive search engine spiders into thinking your site is something that it isn't. Using hidden text and "link farms" will eventually get you banned on the search engines. Remember, short cuts to search engine positioning are short lived. Be sure you get a full understanding of how your web site will be "optimized."
Web site marketing should not be seen as a quick fix. Develop your web site marketing program like you build the rest of your practice, with the right foundation and strategy.
Bill Fukui is Director of Marketing for Page 1 Solutions, LLC. PSAA members receive a free evaluation of their web site and search engine positioning. Page 1 will also reduce its web site design charges by $500 and donate $500 to PSAA for each PSAA member web site they develop. Bill can be reached at 800-916-3886 or by email at BillF@Page1Solutions.com. (http://www.page1solutions.com)
Marketers surveyed say they would choose Google Ads over SEO if they had to Search Engine Land
4 Tips to Build a Strong SEO Program During COVID-19 Search Engine Journal
Google SEO 101: Image Search Best Practices & Changes Over the Years Search Engine Journal
10 Ways SEO Could be Helpful During the Pandemic COVID-19 Business 2 Community
10 SEO Tips to Implement in 2020 SmarterCX
Google SEO 101: The Evolution of Search Result Previews Search Engine Journal
Five Crucial Rules Of SEO Forbes
SEO for recreational and commercial vehicles in a COVID-19 world Search Engine Land
Updated SEO Practices to Enhance Your Website Business 2 Community
Why News SEO Is Crucial to Publishers Covering the Coronavirus Pandemic Search Engine Journal
Design: Making SEO Look Good Forbes
The Tiger King used illicit SEO tactics to mislead searchers Search Engine Land
SEO Needs to Be Part of Your PR Strategy Entrepreneur
11 Ways Businesses Can Leverage SEO Amidst Coronavirus Crisis Business 2 Community
How Much Do SEO Services Actually Cost? Entrepreneur
Why an Audience Analysis Is Necessary to SEO Search Engine Journal
Critical Vulnerability in Rank Math SEO Plugin Search Engine Journal
The 10 Commandments Of SEO Forbes
6 Common SEO Mistakes That You Need to Avoid Business 2 Community
70% of Small Businesses Do Not Have an SEO Strategy as Online Visibility Becomes Critically Important - Yahoo Finance
70% of Small Businesses Do Not Have an SEO Strategy as Online Visibility Becomes Critically Important Yahoo Finance
Coding for SEO 101: Understanding source code, compressed code and compiled code - Search Engine Land
A 4-Part Framework for Diagnosing & Solving SEO Problems Search Engine Journal
7 Ways COVID-19 Is Affecting Search Traffic & How SEOs Can Respond Search Engine Journal
How You Should or Shouldn’t Use Synonyms for SEO Search Engine Journal
Top 4 Impactful SEO Trends in 2020 MarketingProfs.com
Quality Content and SEO Are the Power Couple of Marketing Business 2 Community
Google SEO 101: Here’s How to Update Your Search Results Snippets Search Engine Journal
What SEO has to do with web development SDTimes.com
Does Host Location Matter for Google & SEO? Search Engine Journal
SEO Community Rebukes Google for Advising Free Site Audits Search Engine Journal
How to Update Blog Posts to Increase Your SEO Every Time Customer Think
Why Website Builders Can Be Terrible for Your SEO Search Engine Journal
The difference between small business & enterprise SEO Marketing Land
13 Ways Businesses Can Use SEO & Marketing to Combat Coronavirus Impact Search Engine Journal
SEO After COVID-19: How to Recover with FAQs, Schema, AMP & Voice Search [Webinar] - Search Engine Journal
SEO After COVID-19: How to Recover with FAQs, Schema, AMP & Voice Search [Webinar] Search Engine Journal
Site Structure & Internal Linking in SEO: Why It’s Important Search Engine Journal
Video: Hamlet Batista on scaling and automating SEO with code Search Engine Land
Video: Detlef Johnson on SEO for developers Search Engine Land
Effective Working Strategy of SEO Trending News Buzz
Google Offers COVID-19 SEO Tips for Health Websites in New Guide Search Engine Journal
Video: Kevin Doory on difference between traditional SEO and local SEO Search Engine Land
20 Ways Your SEO Agency Can Generate Leads Every Day Search Engine Journal
UK judge gives Google a choice: Either let SEO expert read your ranking algos or withdraw High Court evidence - The Register
UK judge gives Google a choice: Either let SEO expert read your ranking algos or withdraw High Court evidence The Register
SEO: 7 Ways Ecommerce Sites Create Duplicate Content Practical Ecommerce
One SEO Browser Extension I Can't Live Without Business 2 Community
What SEO Agencies Can Do When Marketing Investments Shrink Search Engine Journal
3 SEO Lessons from Amazon for Ecommerce Product Pages Practical Ecommerce
SEO: Manage Crawling, Indexing with Robots Exclusion Protocol Practical Ecommerce
Video: Google Algorithm Update, COVID-19 Search Changes & Google SEO Topics - Search Engine Roundtable
Video: Google Algorithm Update, COVID-19 Search Changes & Google SEO Topics Search Engine Roundtable
Video: Max Prin on technical SEO tools and PWAs Search Engine Land
Video: Tony Wright on SEO attribution and reputation management Search Engine Land
8 of the Most Important HTML Tags for SEO Social Media Today
Seo In Guk Steps Down From Film After Production Halts Due To COVID-19 And Investment Issues - soompi
Google’s Mueller Clarifies Page Layout Algorithm Search Engine Journal
Pro Tip: 3 important XML sitemap checks to improve your SEO Search Engine Land
Knowing When & How to Hire an Enterprise SEO Expert Search Engine Journal
Growthwell Consulting Pvt Ltd WhaTech
SEO vs. PPC: Which Is Better for Your Business in 2020 99Signals - Tech News, Tech Hacks, & More
Watch: Park Min Young Catches Seo Kang Joon Off Guard With Unexpected Compliment While Filming “I'll Go To You When The Weather Is Nice” - soompi
Watch: Park Min Young Catches Seo Kang Joon Off Guard With Unexpected Compliment While Filming “I'll Go To You When The Weather Is Nice” soompi
Watch: Park Min Young And Seo Kang Joon Practice Making Their Kiss Scene Natural In “I'll Go To You When The Weather Is Nice” - soompi
Watch: Park Min Young And Seo Kang Joon Practice Making Their Kiss Scene Natural In “I'll Go To You When The Weather Is Nice” soompi
SEO in 2020: Going Beyond Google Search Engine Journal
Best SEO Marketing's 3 tips to instantly increase sales for your business to tide through the COVID-19 pandemic - Viet Nam News
Best SEO Marketing's 3 tips to instantly increase sales for your business to tide through the COVID-19 pandemic Viet Nam News
WINNER's Song Mino Tells Story About Dislocating Jaw On Stage + Unique Way Of Being Professional On Variety Shows - soompi
WINNER's Song Mino Tells Story About Dislocating Jaw On Stage + Unique Way Of Being Professional On Variety Shows soompi
Park Min Young And Seo Kang Joon Are Entranced By Each Other In “I'll Go To You When The Weather Is Nice” - soompi
Park Min Young And Seo Kang Joon Are Entranced By Each Other In “I'll Go To You When The Weather Is Nice” soompi
SEO in 2020: What You Need to Know Business 2 Community
SEO Strategy Guide: Beat Your Competition in 2020 Search Engine Journal
SEO in 2020: What Basics You Need to Know to Be Successful Search Engine Journal
Google’s Advice on How to Hire an SEO Search Engine Journal
K-pop: what each generation’s biggest boy bands sounded like South China Morning Post
What is SEO? Quick Guide to Search Engine Optimization Business 2 Community
5 of the Most Complex SEO Problems & How to Fix Them Search Engine Journal
Anchor Text Optimization
Anchor Text (also called phrase linking) can significantly improve your web pages relevance in the search engines. Optimized or keyword rich anchor text can help your web site gain positioning in the search engines as well as help drive better targeted search traffic.
The Google Sitemap For Idiots
I don't mind admitting that every time some new fangled idea or piece of technology arrives online, I have a small fit and wonder how long it's going to take me to understand what it is, what it's for and whether I need to use it to stay 'up there'. It's even more frightening when the experts start explaining it and really only serve to confuse the matter when they use their 'techno-speak'.
How You Can Easily Compile A Gigantic Keyword List
It doesn't matter what kind of marketing you are involved in.Having the most keywords for your market or niche is a surefire way to win over your competition, and that's a fact!The most important place to have thousands of keywords is in your pay-per-click campaigns, as you want to hit as broad an audience as possible, within your market or niche.
Basic Search Engine Promotion
I can't tell you how many times people have asked me, "How to do I get my site to come up in the top ten of the search engines so I can get hits and sell my product?"What they really want to know is, "How can I get people to show up to my website without spending any money on advertising my site!"People usually don't like my answer because accomplishing a "top ten ranking" on any search engine always requires careful thought along with a significant amount of work.Three types of "Search engines" abound on the Internet.
Building Link Popularity with Topical Articles
One of the important factors in ranking high in search engine results is link popularity. It is not enough to just have the best website in the world--other sites have to point back to you.
The Long And Short Of It Is That These Two Sales Techniques Are The Same
With the Internet beginning to stand up and be counted as an online business medium, many are beginning to realize that selling online is not only possible, but very profitable. People are seeking ways to improve their sales technique online and close on more of their website visitors.
2 Powerful Ways To Capitalize on Your Search Engine Traffic
Many marketers know that search engine marketing is among one of the best methods to get visitors to their websites. It's a profitable way to reach new subscribers and new customers.
The Secret To Getting Indexed In Yahoo
Getting indexed in Yahoo has become very difficult in the last few months. The indexing robot, Yahoo!Slurp, has become erratic.
Mindset from Yahoo!- Changing the SEO Game
Yahoo! has a developed a new concept in search engine technology - "Intent Driven Search" - allowing you to sort search results according to their commercial or informational content.The beta version of Mindset is now online as Yahoo! tests and refines this concept.
Building Link Popularity As Easy As 123
The most difficult area of SEO is building link popularity. You may be thinking why? Because there are no easy ways to build link popularity.
Search Engine Optimization - A Beginners Guide
Getting your site listed in the top search engines, such as Google, Yahoo, or MSN is no small job. There is lots of work that needs to be done to guarantee the highest placement possible, and even more work is needed to keep your ranking for any period of time.
How To Measure Search Engine Marketing ROI
According to the Search Engine Marketing Professional Organization (SEMPO), advertisers spent $4 billion in 2004 on search marketing programs and are expected to spend 39% more than that this year.Search engine marketing appears to be a great way to advertise but is it right for you and your business? If you are not already employing search engine marketing(SEM) for you business is there a way to forecast the return should you decide to invest in it? Is there a way to measure the results you are getting if you have already invested in SEM?The answer is mostly yes.
Adding Content To Your Site Every Day
If you have been a webmaster for more than a week, you've surely heard the saying "Content Is King". And it really is true! This article will explain why the regular addition of fresh content to your website is so crucial and explain several ways to do it easily and inexpensively (even free).
More Hits are Good for My Website - A Myth You Should Avoid
I hear this all the time. "I can get you listed on 100,000 websites for $29.
Secrets on Website Promotion: How You Can Get a #1 Ranking for Your Website Name Within 30 Days
Launching a new website with enough acceleration to rise above this ever increasing daily din needs some force. It is common to see a website with a different name and various product or service offerings with equally unrelated names.
The Ultimate Free Google Ranking Tool
The first months my website was online, I was constantly checking the search engines to see if my site was listed under the keywords that I was targeting. And always with the same negative results.
Search Engine Optimization and Submission Tips
Bringing visitors to your site from the main Search engines is more of a process than one event. The first step is to make sure your webpages are'Search Engine friendly'.
Stuck on Keywords
Keywords have turned into big business on the internet. If you pick the keywords that your customers are typing in, then your product is finally exposed to your perfect customer.
When Google PR Tool Bar is Down!
Where is the need to worry? Who needs a PR Tool Bar Anyway!Everywhere its the same topic. Its getting stale and beginning to stink already.
Search Engine Optimization Tip: Dont Buy Anything Before You Learn More!
Thinking about purchasing that premium SEO software that will hyper-optimize a website in under 2 minutes and 2 seconds?Ask the following question first: What do I know about SEO?If the answer is "nothing", then don't buy it.Marketers are banking on the lack of knowledge among consumers.
|home | site map|