How to Use the Google Patent to Get More Traffic
According to the recent release of the Google Patent Application, many of the things you're doing to get better page rank and increase your position in natural search are about to be history. It's frightening how much things are going to change.
All of those folks trying to "beat the system" with doorway pages and invisible text are about to be (or have already been) punished by the Google Algorithm.
Why are things changing? Because Google wants to remain the premier search engine, which means returning content that matters to people doing the searches. It's true, marketers are not Google's primary customer. People using search engines to find information will always remain Google's #1 priority.
Think about people using search engines for a moment. Wait, forget about them - think about yourself for a moment. When you turn to the internet for answers, what do you want? I may be an oddball, but when I'm looking for an answer to my question, I want, yes - an answer to my question. Your prospective customers are no different. To quote Dr. Phil, "People want what they want when they want it." Are you giving it to them?
If you're not giving them what they want, they probably won't give you what you want ( their attention, their contact information, and their money.) But there is one thing you can do that will inspire them to visit your site, make them open your offer, and improve your search engine positioning all at the same time.
So what is the one thing thing?
Provide content. Content is King and content means articles. Content means the information that addresses that web searcher's issues and needs.
And it's what Google expressly wants from you. It's what Google needs in order to remain the premier search engine. It's what Google will return in the very top positions of search results, even for the most popular keywords. The Patent Application makes it clear that doing this one thing is going to have a bigger impact than all the keyword stuffing and optimization you can do.
All you have to do is write a short (400-800 words) article on any topic that might be of interest to your target market. If you sell computers, write a review of some recently released technology. If you are a consultant, explain how companies can improve using some of the handy tips and tricks you know.
Your tips and tricks don't have to be the "magic" of your offering. You don't have to give away the store. There are some things that you consider quite fundamental in your industry - and there are thousands of newcomers who don't yet know the fundamentals. Through your articles, you will be the expert who shows them the ropes. Imagine how much this elevates their opinion of you. You become an instant guru.
You become known as an expert in your field, someone who really knows what's going on in your space. What kinds of problems might your target market be trying to solve online? Write an article to explain a solution to them.
I use Article Marketer (www.articlemarketer.com) to distribute my articles to thousands of newsletter editors for publication. It costs me $39.95 to distribute as many articles as I want for three full months. It's a great bargain.
I use a hosted service from Sales Force (www.salesforce.com) to manage my leads. It costs me $65 per month for a full-featured sales force automation and lead management system that I can get to from any computer with internet access. Like my American Express card, I don't leave home without it.
I use the free service from PRWeb (www.prweb.com) to send out press releases to the media for my clients. Their paid service is about $400, but I've always been happy with the results from their free version.
Can you see how telling people about these tools takes nothing away from my own service offering? Giving away this information does one very important thing: it makes my target market happy.
After all, how many people don't even know that www.articlemarketer.com is a tool they should be using or that salesforce.com offers a web based lead management SFA offering? When they read my article, they get valuable information about something they can use right now to get more traffic, find more prospects, and increase their sales volume. They are satisfied.
Then the magic happens.
When they get to the end of my article, if they like the free information I've provided, they will want to know more. I put my website address in the resource box (yep, see below) and I get a flood of traffic to my site. Not just any old traffic though. The people coming to my website are pre-qualified. It's what Ken Evoy says is crucial in selling online, these visitors are "open to an offer" from me.
They have already proven to have an interest in what I'm talking about, and they already feel somewhat comfortable with me, my style, my approach, etc. When they arrive at my web site, they get a lot of information absolutely free. They can also purchase things I have for sale.
I've seen dramatic spikes in my Simplified Selling book sales after distributing an article. The conversion rate is better too - meaning I get more sales "per capita" than using pay-per-click or buying ads in newsletters.
Of course, it's not that expensive to buy an ad in a newsletter - but does anyone have enough money to pay for advertising in every newsletter that reaches a particular target market? Of course not, there are hundreds of thousands of ezines published on the web and in print.
However, publishers need content and they are willing to publish your free reprint article (meaning they don't have to pay you for your writing) and in exchange they provide a link to your website.
That link shows up in newsletters to be seen by your prospective customers. You also get permanent links on websites - something else that the Google Patent identifies as important when ranking sites.
So sit down, draft out an article on some topic you like, and get it published. Watch as the world beats a path to your door.
Chris Ellington gives effective and easy to implement marketing strategies to small business owners and home business entrepreneurs. His Simplified Selling System has been a favorite of salespeople around the world. Get your free marketing strategies at http://www.simplifiedselling.com.
Denver-based Search Engine Optimization and Digital Marketing Company Boulder SEO Marketing to Join Forces with Bubbl - Benzinga
Denver-based Search Engine Optimization and Digital Marketing Company Boulder SEO Marketing to Join Forces with Bubbl Benzinga
How to become an SEO expert for less than $30 Android Central
SEO in 2020: Going Beyond Google Search Engine Journal
When Do You 'Need' SEO? Forbes
5 of the Most Complex SEO Problems & How to Fix Them Search Engine Journal
This SEO training can make you the high-paid expert who truly knows digital marketing. - The Next Web
Google’s SEO Best Practices Summed Up in New Video Search Engine Journal
How Hackers May Be Hurting Your SEO Search Engine Journal
Build SEO seasonality projections with Google Trends in Python Search Engine Land
I Love SEO: 10 Reasons Why We 💘 SEO Search Engine Journal
Managing SEO for Non-SEOs: 3 Simple Tips Search Engine Journal
Long Tail Keywords and SEO Search Engine Journal
A Major Hollywood Studio Turns to SEO to Boost Ticket Sales Search Engine Journal
How BERT is helping SEO agencies focus on collaboration strategies Search Engine Land
Enterprise SEO: Planning Your 2020 SEO Strategy Search Engine Journal
10 Tips for Mastering Your SEO Content in 2020 Search Engine Journal
Google Video SEO Explained: On Page, Multimedia, Black Hat & Search Console - Search Engine Roundtable
Google Video SEO Explained: On Page, Multimedia, Black Hat & Search Console Search Engine Roundtable
Microsoft Lists SEO as the Most Important Hard Skill for Marketers Search Engine Journal
6 Ways to Know If Your SEO Is Broken Practical Ecommerce
How Will AI Change the Future of SEO? ReadWrite
Best SEO WhaTech
SEO Keyword Research Tools for Digital Marketers Chief Marketer
A Definitive Guide to Mobile SEO Search Engine Journal
SEO vs. PPC: When is the Right Time to Pay? Business 2 Community
SEO Rules That E-commerce Businesses Should Now Ignore Times Square Chronicles
Citations & Local SEO: The Ultimate Beginner’s Guide Search Engine Journal
How Does Google's BERT Algorithm Update Affect Your Website's SEO? Business 2 Community
Which Is More Important On-Site SEO Or Off-Site SEO? | Invision Game Community - Invision Game Community
Which Is More Important On-Site SEO Or Off-Site SEO? | Invision Game Community Invision Game Community
Best Free Online SEO Training Courses in 2020 Search Engine Journal
Vlog #47: Rhea Drysdale On Saving Clients Money With SEO & Hyperlocal SEO Changes - Search Engine Roundtable
Vlog #47: Rhea Drysdale On Saving Clients Money With SEO & Hyperlocal SEO Changes Search Engine Roundtable
International Search Engine Optimization Expert Chris Raulf of Boulder SEO Marketing to Speak at XTM LIVE Silicon Valley on 19 March 2020 - MarTech Series
International Search Engine Optimization Expert Chris Raulf of Boulder SEO Marketing to Speak at XTM LIVE Silicon Valley on 19 March 2020 MarTech Series
Growing Awareness about of Search Engine Optimization (SEO) Tools Market Growth of CAGR With key Players – Ahrefs, Google, SEMRush, KWFinder - Bandera County Courier
Growing Awareness about of Search Engine Optimization (SEO) Tools Market Growth of CAGR With key Players – Ahrefs, Google, SEMRush, KWFinder Bandera County Courier
16 On-Page SEO Factors You Must Update On Your Blog At All Times Business 2 Community
The SEO Agency KPIs Dashboard: A Way to Unlock Growth Search Engine Journal
Search Engine Optimization (SEO) Software Market [PDF] 2020 | Extensive Study by Key Players Analysis- WordStream(US), Moz(US), SEO Book(Greece), LinkResearchTools(Austria) - Bandera County Courier
Search Engine Optimization (SEO) Software Market [PDF] 2020 | Extensive Study by Key Players Analysis- WordStream(US), Moz(US), SEO Book(Greece), LinkResearchTools(Austria) Bandera County Courier
Iran's SEO reacts to FATF decision to blacklist Tehran Trend News Agency
Seo Kang Joon And Park Min Young's Romance Drama Reveals Intriguing Dynamics In Character Relationship Chart - soompi
Seo Kang Joon And Park Min Young's Romance Drama Reveals Intriguing Dynamics In Character Relationship Chart soompi
Rio SEO Announces New “Suggestion Engine” Feature to Its Enterprise Local Marketing Platform - MarTech Series
Rio SEO Announces New “Suggestion Engine” Feature to Its Enterprise Local Marketing Platform MarTech Series
Is the SEO industry right for you? Best in Australia
Does Seo Ji-hye of Crash Landing on You suit the chaebol heiress look? South China Morning Post
Update: Park Seo Joon, Lee Young Ae, And Jang Sung Kyu Donate To Daegu As City Combats COVID-19 - soompi
Update: Park Seo Joon, Lee Young Ae, And Jang Sung Kyu Donate To Daegu As City Combats COVID-19 soompi
Francine Diaz And Seo Ji Hye Twinning Moments Cosmopolitan Philippines
Apink's Son Naeun And Lee Ji Hoon Confirmed To Join Seo Ji Hye And Song Seung Heon In New Romance Drama - soompi
Apink's Son Naeun And Lee Ji Hoon Confirmed To Join Seo Ji Hye And Song Seung Heon In New Romance Drama soompi
Seo Ji Hye And Kim Jung Hyun Share Feelings For Each Other Amidst Danger In “Crash Landing On You” - soompi
Seo Ji Hye And Kim Jung Hyun Share Feelings For Each Other Amidst Danger In “Crash Landing On You” soompi
SEO in 2020: What Basics You Need to Know to Be Successful Search Engine Journal
Park Min Young, Seo Kang Joon, And Lee Jae Wook Talk About How Well They Match Their Characters In New Drama - soompi
Park Min Young, Seo Kang Joon, And Lee Jae Wook Talk About How Well They Match Their Characters In New Drama soompi
What is SEO? businessjournaldaily.com
What Does It Mean to ‘Do SEO’? Search Engine Journal
SEO Strategy Guide: Beat Your Competition in 2020 Search Engine Journal
New Harley Quinn Movie 'Birds Of Prey' Gets A More SEO-Friendly Title We are Social Media
5 Ways SEO & Web Design Go Together Search Engine Journal
3 Places for SEO Beginners to Focus Their Time Search Engine Journal
What Is SEO? How Does It Work? Myths, Mistakes, and 9 SEO Best Practices Business 2 Community
7 Basic SEO Best Practices You Can Learn from Huge Travel Brands Search Engine Journal
Park Shin Hye And Jeon Jong Seo Show The Vastly Different Highs And Lows Of Their Characters In Upcoming Thriller - soompi
Park Shin Hye And Jeon Jong Seo Show The Vastly Different Highs And Lows Of Their Characters In Upcoming Thriller soompi
SEO Keyword Research: 13 of the Biggest Mistakes You MUST Avoid Search Engine Journal
What is SEO? Quick Guide to Search Engine Optimization Business 2 Community
Google Explains How to Use Headings for SEO Search Engine Journal
6 Easy But Stupid SEO Tactics You Must Avoid Search Engine Journal
7 SEO best practices you should be doing regardless of what Google says Search Engine Land
SEO in 2020: What Role Do Keywords Play? Search Engine Journal
SEO Expert India WhaTech
3 Qualities of the Best SEO Information Search Engine Journal
Yelp SEO: How to Optimize Your Listings & Rank Higher Search Engine Journal
5 SEO Realities SEO Professionals Struggle with Most Search Engine Journal
How Does Website Security Affect Your SEO? Search Engine Journal
Can SEO Be Made Predictable? Search Engine Journal
Optimizing the Optimizers: New Tools for SEO Success MarTech Series
10 Alternative Ways to Level Up Your SEO Skills Search Engine Journal
Can SEO Have a Negative Effect? Search Engine Journal
How to Make SEO Happen in 2020 Practical Ecommerce
Google’s Baby Algorithms: How to Think About Them for SEO Search Engine Journal
Google, Yahoo! and MSN Line up More Goodies for Internet Users
Internet users have never had it better what with Yahoo!, Google and MSN planning to roll out more goodies. Yahoo! is launching its Yahoo! 360 and Google has already made its beta version of the Desktop Search tool widely available for anyone to download it for free to enable one to search e-mails, book marked web pages, or content from your desktop with the use of keywords in the stored Microsoft Word or PDF files.
Surviving the Search Wars - Local Directories
The pursuit of online information has become an increasingly dynamic and competitive marketplace during the past three years. Global heavyweights such as www.
3.5 Tips To Help You Avoid Becoming The Next Search Engine Outlaw
Tip 1 - Hide And SeekDo not use hidden text on your website. This means having words and phrases in your pages somewhere that can't be seen to the naked eye.
Meta Tags Help Optimize Your Web Site Rankings
Are you working on getting your web site up onto the internet?There are a few different elements you need to think about when first putting up your new web site. Starting with the basics and building from there is the best way to go.
The SEO Game - Do You Play It?
Most people do not think of SEO as a game. Let me take 5 minutes of your time and explain how SEO is simply a game of Chess.
Has Google Indexed Your Site ?
So has Google found your site yet?Over the last 12 months Google has undergone many changes to the way it looks at and lists your site.This week sees another upgrade in Google.
The Changing Face of Search Engine Optimization
With the ever evolving internet market for just about anything you can imagine and Google's index growing to almost 9 billion pages, and counting, there is little dispute amongst search engine optimizers that our job is getting much harder. From linking to articles, and density to ontology, our industry changes as fast as any other.
Search Engine Tips & Techniques
As you are building your site or getting your site built, you need to do as much as you can to ensure higher rankings in the search engines. There are a variety of little tips and techniques you can use to do this.
Keywords are the "KEY" to a Popular and Profitable Web Site
Keyword Research will reveal answers to 3 critical questions:1. Is there a demand for what your site offers? If not, you need to keep moving down your list until you find something that people are already looking for.
An SEO Checklist
Would you like a checklist of the important steps to take in optimizing a web site? Well, here it is:1. Use a keyword research tool to find profitable phrases (i.
The Search Doesnt End at Your Homepage
In a recent report for a new client, I wrote: "Remember, a visitor's search doesn't end when they leave Google. Their search and the phrases associated with it continue right through to the completion of the task they have in mind.
What Did We Learn from the Great Search Engine Experiment!
Last Week I did a Search engine Experiment. I wanted to see if I could brand myself as the coolest guy in the universe.
How to Get One Way Backlinks
Don't be fooled into believing that all backlinks are created equal because their not! Why, you may ask? It's no secret that many webmasters trade links left, and right, for the benefit of a higher ranking in the search results, but search engines have caught on to this technique, and are very aware that this is major threat to the relevance of the search results.Search engines such as Google have took steps in an effort to prevent this from becoming major problem by placing more importance on one way backlinks.
Easy Web Tips
How can you be found on the web?The web is a necessity as we have mentioned before. It has become one of the things that you will be asked about in almost every meeting you have with clients.
Search Engine Optimization (SEO) - Fix Your OnPage!
Search Engine Optimization (SEO) is something you should be aware of before creating a site. Make sure you've done careful researches on the best keywords to use.
7 Essential SEO techniques
1) Title Tag - When we're talking about SEO Technique, the Title tag is one of the best and most powerful tags that you can use. Every page should have it's own title tag, each tag should include the keyword that you are targeting, along with sub-keywords associated with the main keyword that you seek to drive traffic from.
Search Engine Copywriting: Focus on One Topic
Perhaps the simplest of all the lessons I have learned about writing for search engines is to keep my pages simple. That is to say, whether I am thinking about my readers or about Google, there is a huge advantage to keeping most of your pages confined to a single topic.
Beyond the Box with Googles Web API
Google, the most popular, and many say best, search engine, offers searchers many options to help them zero in on just what they're looking for. Although these search modifier features are documented on own site, many searchers, including experienced marketers and technically savvy people, simple don't know these features are available.
The Golden 5: Steps to Google Success
The Dream: You wake up one morning and notice your website appears on the #1 spot for your chosen keyword. The traffic is enormous, the business is huge and you are rolling in cash.
.com Not Listed in Regional Yahoo? Don't Despair!
If you're a non-American business with a .com web address, and your regional Yahoo ranking is important to you, then my story might interest you.
|home | site map|