SEO Information

Link Popularity - Basic Overview


There are many techniques that SEM/SEO experts use to optimize Web sites. One of the more important techniques is "Link Popularity."

Link popularity is referred to as an off-page factor in the search engine world, and is representative of one of the more important elements in influencing a Web site's position in search engine result pages (SERPS). The top questions relating to link popularity are answered for you below.

1. What is link popularity and why is it important?

Link Popularity is a score that search engines give to a Web site based on how many links are pointing to or linking to any particular page in your Web site. The greater your link popularity, the more important, or relative, search engines consider your Web site.

Good link popularity can dramatically increase traffic to your Web site. Since most search engines factor in link popularity into their relevancy algorithms, increasing your link popularity score can help your Web site's position in the search engine results pages (SERPS).

2. Are there different types of links?

There are 4 main classes of links that contribute to your Web site's overall link popularity score:

External - An external link is a link on your Web site that leads to an outside Web site. This type of link is used when you want to provide additional or complimentary information to the user.

Internal - Internal links are links on your Web site that lead to other pages within your Web site. A good internal linking strategy will enable all of your pages to be found easily by both search engine spiders and users alike.

Inbound - An Inbound link is a link on another Web site that directs the user into your Web site. Inbound links are important because search engines see them as being indicative to quality.

Reciprocal/Link exchange - Reciprocal linking is when two or more Web sites agree to display each other's Web site link somewhere on their website.

3. Are some links better then than others?

Yes, it is true that not all links are not equal. The effectiveness of the link depends on the following factors:.

Relevance - A relevant link means that the link is on a page or Web site that has the same subject matter as the page it links to. For example, for an attorney, a link from the state bar association page to an attorney's Web site would be a relevant link. A link from a local floral shop would not be relevant.

Quality - A quality link means that the link is from a popular, well- visited Web site. Link text - The text used to describe a link is important. You want to use relevant key phrases. For example, rather then a link that says "contact us," using something like "contact a Minnesota bankruptcy attorney" will be more valuable.

4. What exactly is PageRank and it is important?

PageRank can be summed up as how relevant Google considers a particular Web page. Pagerank is a value from 0-10, with zero being the least significant and ten10 of which very few websites obtain being the most relevant. Very few Web sites are able to obtain the highest ranking of 10.

PageRank is often abbreviated as PR, and Google determines this PR by evaluating how many Web sites link to yours.

A link from a popular and well- visited Web site can be invaluable if it sends you qualified traffic that converts into clients. The true value of a link has absolutely nothing whatsoever to do with PageRank."

5. How do I get a Web site's PageRank?

The easiest way to view a Web site's PagerRank is by installing the Google toolbar. Located on the toolbar is a PageRank slider.

6. How many links should my Web site have?

The number of links you should have is dependent upon the competitive nature of your Web site's focus. If you check and see how many links your competition has, that will give you an idea of how many links you need in order to be competitive.

It is important to continually work on developing your wWeb site's linking strategy. A good linking strategy will help with your Web site's positioning in the search engines.

7. How can I find out how many links my Web site has?

Knowing how many Web sites link to yours, website and increasing the number of quality links, is an important part of any Web site's online marketing campaign. To find out how many links your Web site has, type:

link:yourwebsiteurl.com - into the search engine search box (Example: Link:findlaw.com)

Your link popularity total will often fluctuate from search engine to search engine; This is because the figures shown represent the number of inbound-links that are known to that search engine.

The search engines are constantly re- indexing and reorganizing their database's, so which links and how many links a search engine sees pointing to your Web site can vary at any given time.

8. Is it possible to have too many links?

Yes and no. answer - It has to do with the time it takes to accumulate the links in question.

The answer is no, No - if you acquire the links over the natural progression of a Web site's existence (adding a few links at a time)

The answer is yes, Yes - if you accumulating accumulate an overabundant amountce of links in a short period of time. This will trigger a search engine's spam filter. This un natural link growth of links can be associated with "link farms" (A link farm is a Web site that exist solely to link to other Web sites.) and can be considered BAD in the eyes of the search engines. Some search engines penalize for this type of activity, and can might even ban your wWeb site from their index.

9. What can I do to increase link popularity?

If you belong to any associations, local chamber of commerce, or rotary club, be sure to update your online profile with them to include your Web site URL.

Other ideas may be to write articles and allow them to be republished with your Web site URL, join online forums and place your Web site address in your signature line, or even start your own online Blog.

Exchange links with Web sites that are complimentary to yours.

10. What types of Web sites should I be exchanging links with?

This is simple; Ask yourself "whether someone who is interested in the information available on your Web site find this other site useful"? If the answer is yes, exchange links; if the answer is no, don't.

____________________________________

Search engine marketing is an organic process and there are no guarantees in positioning. This was written with white hat optimization techniques in mind.

2005 NMS View My Blog:http://seogirl.blogspot.com/

Nicole St. Martin is a professional search engine optimization consultant currently working in the legal industry.

View My Blog:http://seogirl.blogspot.com


MORE RESOURCES:

Look Out for These 5 Signs of Black Hat SEO  Entrepreneur

Black hat SEO techniques will hurt your rankings and your business. Here's how to spot them.


SEO: 9 Content Optimization Tools  Practical Ecommerce

Contextual relevance in search engine optimization refers to how the *content* on a website aligns with searchers' words and phrases. These nine *content* ...


8 Ways You’re Wasting Money on SEO Without Knowing It  Search Engine Journal

Not getting the ROI you expect from SEO? Here are eight ways you might be wasting time and money – and how to increase your chances of success.


SEO Explained to a 5 Year Old  Business 2 Community

Which got me thinking, when he wants to know about the world around him, the simplest explanation is always the best. I realised that this approach can also be ...


Seznam SEO: An Interview with Seznam’s Search Division Director  Search Engine Journal

Discover how Czech search engine Seznam approaches modern day search, how it processes JavaScript-powered websites, and more.


7 Reasons Why SEO Matters for Every Startup  Entrepreneur

No matter how lean your startup, you can at least afford do-it-yourself SEO.


Why You Must Stop Obsessing About These 5 Things in SEO  Search Engine Journal

Are you obsessed with the wrong things in SEO? Here are five things that are overrated or badly misused and a couple trends that still hold weight.


4 Most Important SEO Stats In 2019  Tech Digest

Search Engine Optimization is the practice of optimizing a website's *content*. Here we look at some of the latest SEO statistics in 2019.


Majority of SMBs doing SEO are in-housing  Search Engine Land

A majority of small businesses (SMBs) surveyed understand they should be doing SEO but only 36 percent have an SEO strategy in place and are actively ...


Boost Your Website's Visibility With This SEO Course  Entrepreneur

Turn your website into a profit-producing machine with this back-linking course.


Two Ways To Avoid SEO 'Perfection' (And Why That's A Good Thing)  Forbes

Stop trying to serve Google and start trying to genuinely serve your target audience.


SEO: Using Lighthouse to Improve Site Speed  Practical Ecommerce

Site speed is tricky for search engine optimization practitioners. It's a ranking signal for Google and a key factor in a customer's experience. But few SEO pros ...


Skip the SEO and SEM basics  Marketing Land

Come to SMX Advanced June 3-5 in Seattle for expert-led search marketing sessions.


How to Create Content for SEO  Search Engine Journal

Creating valuable *content* is a crucial component of SEO. Follow these six steps to help your *content* rank higher on search engines.


The 4 Pillars of Enterprise SEO Success  Search Engine Journal

Mitigation, reporting, project management, and relationship building are all important to the success of enterprise SEO. Here's why.


5 additional data blending examples for smarter SEO insights  Search Engine Land

As I covered in my previous article, data blending can uncover really powerful insights that you would not be able to see otherwise. When you start shifting your ...


What killing rel=prev/next means for SEO  Search Engine Land

By now, you've probably heard that Google is no longer supporting rel=prev/next markup. In fact, Google hasn't supported it for years. That's unfortunate ...


The anatomy of an SEO robocall scheme  Search Engine Land

On Oct. 11, 2018, I received a phone call and discovered that Classy Brain (my company) was in existential crisis. The end was near – Google was after me.


SEO Strategy vs. Tactics: What’s the Difference? A Lot!  Search Engine Journal

Understanding the difference between strategy and tactics also means making sure everyone on your team is using the terminology in the same way.


6 Effective Onboarding Tips for New SEO Customers  Search Engine Journal

Offering SEO services? Here are six client onboarding tips that will improve your new business retention and customer lifetime values.


Four excellent case studies of structured data for SEO – Econsultancy  Econsultancy

The importance of structured data, a type of code that makes the *content* of webpages easier for search engines to interpret, is frequently emphasised in advice ...


Five Pro Small Business SEO Tips from a CEO  MarTech Advisor

Every CEO that one talks to, always want to see their website rank higher in the Google search and that's what each of them will stress in their meetings.


Rel=Next/Prev & SEO: Insights from Google Crawling Behavior  Search Engine Journal

In an ecosystem where conjectures and theories dominate debates, Google's announcement on March 21 that rel next/prev tags are no longer used by the ...


Dominate With SEO Meets #GoldenMic  AgWired

One of the folks who stopped by the ZimmComm booth during the Agri-Marketing Conference Connection Point was Sam Romain, Dominate With SEO.


301 vs. 302 Redirects & SEO: The What, Why & How  Search Engine Journal

301 vs. 302 redirects. Confused about which one to use? You're not the only one. Even in 2019, website owners are unclear about which type of redirect is best ...


Five SEO Strategies Financial Marketers Must Ditch ASAP  The Financial Brand

Some search engine optimization tactics, like matching *content* to user intent and building quality backlinks, have stood the test of time. But many SEO tasks that ...


The Ultimate Guide to Press Release SEO: 2019 Edition  IR Magazine

It's critical to use search engine optimization (SEO) to create better-performing *content*. This guide will help you create more effective press releases and investor ...


SEO: Lessons from Google's 'rel=prev/next' Pagination Identifier  Practical Ecommerce

Search engine optimization professionals were caught off guard this week by Google's admission that it hasn't used its pagination identifier in “a number.


10 Quick Tips on SEO for a Restaurant Website  Customer Think

People explore different restaurant options on the search engines before they pick one. Boosting your restaurants' visibility online can be tricky. Though there ...


How to Build Authority in Local SEO  Search Engine Journal

Site authority is crucial to the success of any local SEO efforts. Here are some of the best ways to build the authority of a local business.


Basic SEO Techniques to Improve Website Search Visibility  MarketingProfs.com

Businesses that rely on organic search know the importance of SEO, but ranking for keywords has become more difficult. Complete these 3 basic SEO tasks to ...


Evangelizing SEO: The Can’t-Lose Case for Your Content Team  Search Engine Journal

Here's how to build a convincing case to your *content* team that SEO isn't a checklist or a chore, but a superpower that will boost their success.


SERPstash can help boost your site's SEO power for only $24  PCWorld

SERPstash analyzes your site and automatically identifies SEO improvements.


Voice Search Is the Most Common and Biggest SEO Trend of 2019 to Follow  Influencive

It is said that you should think out of the box to stand apart from the crowd, but when it comes to SEO you must also follow the current trends to get the best ...


79% of Digital Advertisers are Also Using SEO in Their Marketing Strategies  Search Engine Journal

New data reveals that 79% of digital advertisers are also using SEO as part of their marketing strategy in 2019.


Demystifying SEO: A Simple Explanation for Jewelers  INSTORE MAG

YOU'RE NOT ALONE. A lot of people don't really understand what SEO is, why it's helpful, and what people are doing when they do it. But if it's as important as ...


Are Disjointed and Misaligned SEO Benchmarks Impacting Content Management Practices?  MarTech Series

Google may have changed its algorithm but SEO practices are still making a huge impact on the *Content* Management strategies, especially for small and ...


SERPStash's Low Price Makes It a Must Have SEO Tool  Inverse

SERPStash is a tool that streamlines the process of search engine optimization for non-experts. It breaks everything down into 3 parts: identifying keywords, ...


2019 Innovation & Technology Awards winner: Helium SEO - Cincinnati Business Courier  Cincinnati Business Courier

The roughly 30-person staff of Helium SEO consists of only two creatives. That's because Helium's approach to search engine optimization and search ...


SEO National Welcomes Pet Minerals to Their Search Engine Optimization Family  PRUnderground

Utah SEO company beats out the competition to sign on cutting-edge pet wellness company.


SMX Overtime: Learn the difference between mobile-first indexing and mobile-friendly SEO  Search Engine Land

General Manager of Perficient, Eric Enge, explained how to construct a mobile-friendly SEO site with good UX during the “Mobile First Indexing & Mobile ...


Submit Questions Around JavaScript SEO For Google  Search Engine Roundtable

As you know, Google posted their last video on their JavaScript videos for SEO yesterday. But now that the first part of the series is over, Martin Splitt from Google ...


My Boss Got an Email Saying Our SEO Sucks  Search Engine Journal

Attention all site owners: Stop trusting spammers who email you misleading SEO reports designed to scare you. Trust in us, and the results we can provide.


Seo: The Artist's Dance  ArtfixDaily

NEW YORK, NY – Chelsea's Agora Gallery will feature the original work of Seo in A Rich Spring Profusion. The exhibition opens April 18 and runs through May ...


Is link building dead? Depends on who you talk to  Search Engine Land

Sure, link building used to be plagued by a morass of black-hat tactics like link farms, paid link schemes, hidden links and spammy *content*. But after Google ...


Designing a New Website: Choosing the Best Tech for Your Dev  Search Engine Journal

Designing a new website? Here are the pros and cons of using a CMS vs. a website builder, as well as some SEO considerations when choosing a platform.


LinkedIn Gives SEO Tips for Boosting Visibility of Company Pages  Search Engine Journal

LinkedIn has published a series of SEO tips for getting company pages found in search engines.


What an SEO Consultant Should Deliver  Business 2 Community

What should an SEO consultant deliver? There are many opinions when it comes to search engine optimization, but for businesses it comes down to real results.


Why Local Pack SEO is Essential to Boost Your Business  Business 2 Community

Have you ever gone out and wandered the streets looking for a place to eat? Found one and wondered if it was worth your time and money? Now, when was the ...


Easy 7-Point SEO Checklist to Boost eCommerce Product Page Rankings  Pacifc54 Blog

Here are 7 proven methods of SEO for eCommerce product pages to drive organic traffic and increase product sales.


5 Essentials for SEO Content Writing  Business 2 Community

SEO, or search engine optimization, is the practice of tailoring *content* to appear at the top of search results. Optimizing your *content* for search best positions ...


Fake Amazon reviews giving unknown brands an SEO bump, says Which?  The Drum

Consumer watchdog Which? has warned of a glut of 'fake' Amazon reviews are propagating to such an extent that they risk undermining the integrity of the ...


How A Low-Budget SEO Campaign Can Still Propel Your Digital Brand to Success  Influencive

Many digital brands or brick-and-mortar stores wishing to make the push into e-commerce face tough decisions on how to allocate small budgets. For small and ...


What is the impact of Google's March 2019 algorithm update?  Econsultancy

On 12th March, Google confirmed that it had once again updated its core algorithm. What do we know about the change so far, and how has it impacted SEO?


SEO Basics: Is Translation an SEO Duplicate Content Issue for Google?  TAPinto.net

Though people have tried myth-busting the idea of a penalty associated with duplicate *content*, blatantly using *content* that has been copied and pasted from ...


Google Help Video On Angular SEO  Search Engine Roundtable

Here is the next video in the series of JavaScript SEO videos from Google. This one is on Make your Angular web apps discoverable in search and SEO friendly.


Great Minds Link Alike: Basic Link-Building Strategies for Your SEO Plan  Business 2 Community

You have probably heard the saying, “It's not what you know, it's who you know.” Although I would argue that both are important, sometimes the latter can help ...


The Essential 12-Point SEO Content Writing Checklist  Pacifc54 Blog

Looking to improve your *content* for SEO? We've outlined a 12 point SEO *Content* Writing checklist to help you make the most of your *content*.


3 Top Black Hat SEO Techniques: Ideal for Destroying Your Site Faster!  Business 2 Community

No matter how much the internet evolves, the mentality of some people stays the same. They want their cake and to eat it too. black hat seo techniques.


20 Local SEO Dos and Don'ts You Must Follow for Success on Google [Infographic]  Social Media Today

Are you looking for ways to get your website to rank higher in local Google rankings? Want to know the best local SEO techniques small business website ...


Top 4 Technical SEO Talks at Brighton SEO April 2019  QueryClick

As a member of the Technical SEO Team at QueryClick here's a roundup of my most interesting learnings and takeaways from Brighton SEO 2019.


Does SEO Conflict with User Experience?  Business 2 Community

If you work with an SEO expert, you have encounter times when her recommendations or priorities conflict with the overall goal of improving the website. This will ...


SEO Trends in 2019  Business 2 Community

SEO Trends in 2019. Search engine optimization (SEO) has come a long way since the days of stuffing whatever keyword you wanted to rank for in your code ...


The secrets of meta descriptions and SEO  The Drum

Meta descriptions are a much misunderstood weapon in the search arsenal that can have a serious impact on page performance. The meta description field is ...


10 Keyword Density Checkers (And How They Still Can Help Your SEO)  Business 2 Community

First, let's clarify the idea. Today, semantic search reigns, as well as high-quality *content*, and great user experience. Search engines focus on topical relevance ...


Mastering SEO for your Design Business  Business of Home

As a savvy design business owner, you've undoubtedly invested time and effort into a beautiful website, but if your site is buried in the crowd, does it even exist?


Content Strategy and the Google March 2019 Algorithm Update  Search Engine Journal

MarketMuse shares surprising *content* strategy trends associated with the March 2019 Update.


SEOs show mixed results following Google March 2019 core update  Search Engine Land

We asked you to help us analyze the March 12 core update and after over 500 results we wanted to share that overall the results came out pretty inconclusive.


Denver SEO Expert Forms South Denver SEO Alliance / MeetUp  castlerockco.com

Are you passionate about SEO (Search Engine Optimization)? The South Denver SEO MeetUp was designed to connect like-minded SEOs.


West Yorkshire agency handed five-figure SEO brief by furniture maker  Prolific North

Handmade furniture company, Parker Howley & Co, has appointed Vizulate Digital to deliver a five-figure digital marketing campaign that will support its ...


11 SEO strategy trends that are set to dominate digital marketing  YourStory

Search engine optimisation (SEO) is the backbone of brands when it comes to online presence. Ranking higher on SERP takes effort and time – and gets even ...


Why ABT Principal Hee Seo Loves the Art of Giving Back  pointemagazine.com

What are you proudest of in your career? That I learned how to work in the studio. I always loved being onstage, but now I love the process of getting there.


Local SEO: How to Optimise and Generate Leads  Business 2 Community

Local SEO is fast becoming a high priority for many businesses. Last year, Google published a study showing a 500% increase in “near me” searches, including ...


Avoid These 5 Blog Strategy & Creation Mistakes  Search Engine Journal

A blog is a powerful marketing tool for businesses. Avoid these big mistakes when creating a strategy and your blog posts.


Ahrefs, SEO toolset provider, to build their own search engine to compete with Google  Search Engine Land

Ahrefs, a popular SEO toolset provider platform, announced this morning on Twitter that they want to compete with Google by building their own search engine.


Mordy Oberstein, Author at Search Engine Land  Search Engine Land

Mordy is the head of marketing for Rank Ranger, an industry leading all-in-one SEO reporting suite. Outside of helping to build the Rank Ranger brand, Mordy ...


Marian M. Seo March 29, 2019 - Obits  Standard Speaker

Marian M. Seo, 86, of Lincoln Street, Hazleton, died Friday morning at her home. Born in Columbia, S.C., on Oct. 24, 1932, she was a member of the Christ ...


Better than SEO: Why this small-business owner spent his marketing budget on a private jet  SmartCompany.com.au

You can spend your marketing money on pop-up ads, search words and sponsored posts, but those are all boring things nobody notices.


4 SEO Tips for Seasonal Businesses and Products  Business 2 Community

The holidays are busy and stressful for everyone – especially for small business owners who are trying to capitalize on holiday promotions to bring in additional ...


PSB Academy picks Happy Marketer to bolster SEO and UX  Marketing Interactive

Private education institution, PSB Academy has appointed Happy Marketer, a Merkle Company, as its search agency. The length of appointment is for a year, ...


Head coach Park Hang-seo reveals Vietnam national football team’s secret to success  FOX Sports Asia

Vietnam have enjoyed unprecedented success in international football ever since South Korean tactician Park Hang-seo took charge as the head coach of their ...


7 Expert Tips to Protect Your Online Reputation  Search Engine Journal

Having a good reputation often means more sales for businnesses. Here is some detailed advice to help protect your reputation online.


How to Improve Ecommerce SEO with User Generated Content  Search Engine Journal

To drive more sales, ecommerce businesses first need to rise to the top of both paid and organic search results and earn lots of high-quality traffic. Between ...


AMP Stories Now Have a Dedicated Section in Google Search Results  Search Engine Journal

Google is adding a new section to search results which is dedicated to AMP Stories.


How will cloud hosting affect your SEO campaign?  The Drum

Hosting considerations have always been a key concern for serious SEOs as several factors are known as search signals in Google's ranking algorithm. Hosting ...


Choosing the right digital marketing strategy for your SEO campaign  AZ Big Media

It is vital for all businesses these days to develop the right strategies in order to boost business success. This means developing a solid marketing strategy and a ...


How to use machine learning to improve UX and on-page SEO | Articles | Strategy  Innovation Enterprise

Now that Alexa, Google Assistant and Siri are listening to user questions and learning how to respond to more complex commands, businesses should prepare ...


Google Video On Making React Web Apps Search Engine Friendly  Search Engine Roundtable

I got to say that these videos from Martin Splitt of Google are now above my head. He is getting into the details around how React, a JavaScript library for ...


How To Choose The Most Affordable SEO Packages For Businesses?  ValueWalk

Are you thinking of getting search engine optimization consultation for your business? Confused much to find the right SEO package and Consultancy Company ...


Stop Making These 5 Deadly SEO Mistakes, Says Neil Patel  WebProNews

After you stop making these 5 deadly SEO mistakes your google traffic is going to increase, says digital marketing expert Neil Patel. Sometimes just making a ...


Why we shouldn’t forget about PageRank in 2019  Search Engine Land

Before we talk about anything else, let's address the elephant in the room. The last official public PageRank update happened in December 2013. In October ...


How to Take Search Console to the Next Level with Google Data Studio  Search Engine Journal

Discover tips on how to make the most out of your Google Search Console data by using it in combination with Google Data Studio.


A Complete Guide to Ecommerce SEO  Business 2 Community

Ecommerce is big business. From established high street brands trying to play catch up with the digital revolution to homegrown cottage industries and startups ...


Etsy answers merchants' queries on Etsy SEO and listings  Tamebay

Etsy have answered merchants' queries on Etsy SEO and listings after receiving questions from their sellers on search and listings optimisation. Etsy gathered ...


How is Valuable Content Crucial to Your SEO Strategy?  Thrive Global

Valuable *content* creation may be worrisome but the result is always worth it. Quality *content* should be created because a website without it is a website that ...


Ahn Jae Hyun & Oh Yeon Seo in talks to star as leads of new drama 'People With Flaws'  allkpop

Actor Ahn Jae Hyun and actress Oh Yeon Seo may be working together in a new MBC drama series, titled 'People With Flaws'!A romantic comed…


Yoast offers revamped Schema markup with 11.0 update  Search Engine Land

On Tuesday, Yoast introduced a rewritten Schema structured data implementation with their Yoast SEO 11.0 update. The SEO tool implementation aims to ...


10 questions to ask when hiring a SEO consultant  Consultancy.uk

Getting your business to be visible online all starts with a search engine query.


What’s your password? Indiana Supreme Court to rule on unlocking smartphones for police  FOX 59 Indianapolis

CARMEL, Ind. – Smartphones are just that, smart! And when you put a password on them, they're even smarter, encrypting everything on your phone. About 95 ...


home | site map
© 2006