What Is Search Engine Marketing?
It's in our genes, we're driven to seek. We 'hunt' for food, homes, partners, jobs and lately - with the advent of the Internet - information.
Even in the early years of the Internet, before it evolved to include Web browsers, there were text based search engines. Back then they had funny names like Archie, and Gopher. It was only later, when the graphical browser was invented, that searching became much easier and accessible for the rest of us.
The concept behind Search Engine Marketing (SEM) is quite simple: when a consumer or business person searches the Web through either a text box or by clicking through a directory hierarchy, they are in "hunt mode." This mode is unique because it indicates that the person is looking for information. Marketers understand this "hunt mode" means the searcher is probably somewhere in the buying cycle, researching a product or service to fill an immediate or future need.
It's this 'timeliness' that makes search engine results some of the best sources of targeted traffic, whether that traffic originates from "organic" unpaid search listings or paid (sponsor) advertising listings.
To leverage the power of targeted traffic, marketers must understand how to effectively use both paid and organic SEM and what they can expect each methodology to achieve.
Search engine traffic is unique because:
? Presenting your message within the search engine traffic is non-intrusive. The searching is not interrupted and your message "arrives" just when the searcher is seeking knowledge or a solution.
? Search engine traffic results from a fixed inventory of searches. To truly qualify as search engine traffic, the search must be one that the searcher initiated as a search, either by clicking a search link or by entering a search query.
? Search engine traffic originates from a voluntary, audience-driven search. This means the visitors arriving from a search have selected your listing and chosen the words that match.
Natural or "Organic" search engine marketing combines the best practices of technology, usability, copy/linguistics and online PR. This is because many search engines base their relevancy algorithms on a combination of the text they see on a page or site, combined with external elements such as links and user behaviours/preferences.
These days, Marketers can buy text-link search results on all of the top search sites. The popularity of paid search results advertising can be attributed to the search engines' need for alternative revenue sources, marketers' increasing requests for search results traffic, and the high value of the traffic generated through search results.
Unpaid (otherwise known as organic or algorithmic) search engine traffic was once fairly easy to get - but this was before there were more than 3 billion documents competing for attention of the search engine databases!
Some marketers believe there are "tricks" which will improve the relevancy of their indexed sites. Using tricks to fool the search engines is dangerous because many of these 'tricks' result in negative relevance penalties (they actually lower your ranking score!) as the engines take measures to punish search marketers who try and manipulate their systems. Remember, site and IP Blacklists do exist and 'tricks' are one sure-fire way to get yourself added.
The good news is there are many compelling and legitimate organic search engine optimizations. Some of the best ones focus on content - the mainstay of the Internet. Particular efforts should be focused on copy (the words), the site design (it's an artful balance between what the computerized search engine needs and what the human searcher wants), HTML formatting, and other technical considerations.
Online marketing is a proven and valuable part of an overall integrated marketing campaign. And it all begins by understanding the precise keywords and search terms your ideal prospect is using to search the Internet. Find these and you unlock the potential of the Internet.
Happy hunting?keyword hunting that is!
JAMES C. BURCHILL is a 20-year veteran entrepreneur and information technology executive who now provides strategic marketing consulting services to a select group of clients. He is a published author, a passionate advocate of technology and the Internet, as well as an avid study of classical advertising and marketing strategies (which he uses during 'Internet alchemy' experiments.) James is an expert in information and data management, Internet marketing and online networking. A self confessed 'information and technology enthusiast', James brings a wide range of valuable skills to any venture. Of singular note is James' ability to assimilate complex subject matter and produce clean clear 'easy-to-understand' messages. James has been interviewed many times and caused quite the media buzz when a client 'double-dog-dared' him to prove you can get front page coverage for $0. The details and that 'dumb stunt' are now part of EBay legend. Currently James lives in Ontario, Canada with his wife and family, their Siamese cat and one very nervous fish.
Visit http://www.JamesBurchill.com for details.
SEO Training Programs for Every Knowledge & Experience Level Search Engine Journal
Top 7 Most Important SEO Trends for 2021 - WRCBtv.com | Chattanooga News, Weather & Sports - WRCB-TV
SEO for Podcasts | Inbound Marketing Agency Browser Media
Shopify SEO: 8 Tips to Help Customers Find Your Store Business 2 Community
Video: Steve Marin on content, SEO and using data as backup Search Engine Land
15 tips to boost your website's SEO Creative Bloq
How to Diagnose Page Ranking Declines: Ask An SEO Search Engine Journal
Google on SEO Best Practices for News Sites & Short Articles Search Engine Journal
What Is the Right Price for Your Agency's SEO Services? Search Engine Journal
LAUNCH - Mastering SEO for Your Design Business Business of Home
18 More SEO Issues That Cause Search Rankings & Traffic to Drop Search Engine Journal
Bringing to light the leading SEO Agencies of March 2021 – An exclusive analysis by TopDevelopers.co - EIN News
Bringing to light the leading SEO Agencies of March 2021 – An exclusive analysis by TopDevelopers.co EIN News
3 Top Skills SEO Content Writers Need to Succeed Search Engine Journal
SEO: Keyword Research for Product Content Practical Ecommerce
Poll: Is There A Shortage Of SEO Talent? Search Engine Roundtable
This $30 SEO Tool Helps Optimize Your Site to Rank on Google Black Enterprise
The Complete SEO Checklist for 2021 Business 2 Community
Google News SEO & Google Discover with Conde Nast’s John Shehata [Podcast] Search Engine Journal
The 3 Unexpected Benefits of Search Strategy - Business 2 Community Business 2 Community
The Role Of SEO In The Modern-Day Marketing Stack 02/25/2021 MediaPost Communications
6 Local Search (SEO) Myths that Need Busting for Dental Practices Dental Economics
Law Firm SEO: The Complete Guide Search Engine Journal
Lockdown search trends: How brands can maintain momentum with their SEO and content strategy - Econsultancy
Lockdown search trends: How brands can maintain momentum with their SEO and content strategy Econsultancy
Ecommerce SEO: Bring More Customers to Your Online Store Business 2 Community
The Wall Street Journal is getting into SEO and self-help content Business Insider
Startups Under 30: Jon Hart, Hart SEO Jacksonville Daily Record
8 New & Updated Google My Business Features for Local SEO Search Engine Journal
How Does Alexa Rank Measure Search Engine Optimization? JumpFly PPC Advertising News
ilocal SEO Helps Four Enterprises Increase Market Share Through Search Engine Optimization - PRUnderground
ilocal SEO Helps Four Enterprises Increase Market Share Through Search Engine Optimization PRUnderground
Digital.com Announces Best SEO Firms in Washington DC 2021 WFMZ Allentown
Technical SEO Consultant Prolific North
What is an Entity & How They Impact SEO Business 2 Community
Top 5 Technical SEO Basics for a SaaS Website TechBullion
Hackers Use SEO Malware After Fixing Website—'Gootloader' The Next Big Thing to Worry About? - Tech Times
Hackers Use SEO Malware After Fixing Website—'Gootloader' The Next Big Thing to Worry About? Tech Times
Search Engine Optimization (SEO) Software Market Study Navigating the Future Growth Outlook to 2026 | Key Analysis by Moz, Ahrefs, Ahrefs, DeepCrawl, SEMrush, Searchmetrics Essentials – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Search Engine Optimization (SEO) Software Market Study Navigating the Future Growth Outlook to 2026 | Key Analysis by Moz, Ahrefs, Ahrefs, DeepCrawl, SEMrush, Searchmetrics Essentials – KSU | The Sentinel Newspaper KSU | The Sentinel Newspaper
Moz Hires Senior Search Scientist To Expand SEO Research Yahoo Finance
Search Engine Optimisation (SEO) Software MARKET SHARE, REVENUE, AND AVERAGE WORTH BY MAKERS SHARED IN AN EXCEEDINGLY LATEST ANALYSIS REPORT – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Search Engine Optimisation (SEO) Software MARKET SHARE, REVENUE, AND AVERAGE WORTH BY MAKERS SHARED IN AN EXCEEDINGLY LATEST ANALYSIS REPORT – KSU | The Sentinel Newspaper KSU | The Sentinel Newspaper
Digital Asset Management: What Is It & Why It Matters in Enterprise SEO Search Engine Journal
The Economist is hiring a Senior SEO Editor The Economist
3 SEO Lessons From The New York Times & CNN on How to Rank #1 Search Engine Journal
Team Soda, the San Diego SEO Experts Offering a Comprehensive Range of Services - Press Release - Digital Journal
Team Soda, the San Diego SEO Experts Offering a Comprehensive Range of Services - Press Release Digital Journal
Dear Oppa: An Indian fan says Hwang In Yeop portraying Seo Jun in True Beauty with confidence was appreciable - PINKVILLA
Dear Oppa: An Indian fan says Hwang In Yeop portraying Seo Jun in True Beauty with confidence was appreciable PINKVILLA
SEO Service Provider Services Market by Top Manufacturers: OpenMoves, WebiMax, Boostability, Digital Marketing Agency - The Bisouv Network
SEO Service Provider Services Market by Top Manufacturers: OpenMoves, WebiMax, Boostability, Digital Marketing Agency The Bisouv Network
A Step-By-Step Guide to Winning at Product-Led Content Marketing Search Engine Journal
True Beauty star Cha Eunwoo in talks to join Seo Ye Ji & Kim Nam Gil in upcoming drama, Island - PINKVILLA
True Beauty star Cha Eunwoo in talks to join Seo Ye Ji & Kim Nam Gil in upcoming drama, Island PINKVILLA
SEO Service Provider Services Market 2021 Industry Size, Share, Growth and Top Companies Analysis- OpenMoves, WebiMax, Boostability, Digital Marketing Agency, Big Leap, etc. - The Bisouv Network
SEO Service Provider Services Market 2021 Industry Size, Share, Growth and Top Companies Analysis- OpenMoves, WebiMax, Boostability, Digital Marketing Agency, Big Leap, etc. The Bisouv Network
SEO Software Market Outlook: 2021 the Year on a Positive Note – The Bisouv Network - The Bisouv Network
SEO Software Market Outlook: 2021 the Year on a Positive Note – The Bisouv Network The Bisouv Network
Park Bo Gum & Gong Yoo starrer Seo Bok to release on April 15 via theatres and OTT platform TVing - PINKVILLA
Park Bo Gum & Gong Yoo starrer Seo Bok to release on April 15 via theatres and OTT platform TVing PINKVILLA
Local SEO Software Market Landscape and its Growth Prospect By 2026: Whitespark, SEOprofiler, Moz, BrightLocal, Synup, Yext, SEMrush, SE Ranking, GShift, – The Bisouv Network - The Bisouv Network
Local SEO Software Market Landscape and its Growth Prospect By 2026: Whitespark, SEOprofiler, Moz, BrightLocal, Synup, Yext, SEMrush, SE Ranking, GShift, – The Bisouv Network The Bisouv Network
Global SEO Software Market Landscape and Its Growth Prospects 2020 – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Global SEO Software Market Landscape and Its Growth Prospects 2020 – KSU | The Sentinel Newspaper KSU | The Sentinel Newspaper
Media Saga Social SEO Opens Digital Marketing Agency In Grand Rapids, MI - Press Release - Digital Journal
Media Saga Social SEO Opens Digital Marketing Agency In Grand Rapids, MI - Press Release Digital Journal
Cheese in the Trap star Seo Kang Joon reportedly in talks to star in upcoming thriller Zero - PINKVILLA
Cheese in the Trap star Seo Kang Joon reportedly in talks to star in upcoming thriller Zero PINKVILLA
Search Engine Optimization with Nicole Mattson | News Dakota newsdakota.com
Freelance SEO Writer - Work from Home Pedestrian TV
The Next K-Movie Hit: ‘Dream’, IU and Park Seo-joon’s Highly Anticipated Film - Korea Portal (English Edition)
The Next K-Movie Hit: ‘Dream’, IU and Park Seo-joon’s Highly Anticipated Film Korea Portal (English Edition)
Student Action party announces names of candidates for ASUC Senate Daily Californian
ONE reveals atomweight grand prix field; confirms Ham Seo-hee South China Morning Post
Local SEO Software Market Future Prospect 2026 : Moz, SEMrush, SEOprofiler - Press Release - Digital Journal
Local SEO Software Market Future Prospect 2026 : Moz, SEMrush, SEOprofiler - Press Release Digital Journal
Updated Report of Search Engine Optimization Services Market with Current Trends, Drivers, Strategies, Applications and Competitive Landscape 2026 – The Bisouv Network - The Bisouv Network
Updated Report of Search Engine Optimization Services Market with Current Trends, Drivers, Strategies, Applications and Competitive Landscape 2026 – The Bisouv Network The Bisouv Network
How to Learn SEO: A U.S. News Guide U.S. News & World Report
How SEO works and how to use it to rank higher in search results Business Insider
3 Hidden Benefits From Mastering SEO Built In
YouTube SEO for Beginners: 10 Best Practices to Get You Started Search Engine Journal
5 essential search engine optimization tips that actually work The Business Journals
International SEO for 2021 & Beyond: 9-Point Checklist for Success Search Engine Journal
SEO 101: Get Your SEO Guide for Beginners [EBOOK] Search Engine Journal
Finding Targeted Keyword Phrases Your Competitors Miss
Finding Targeted Keyword Phrases Your Competitors MissFinding keyword phrases your competition is missing is easier than it seems. Combinations of two and three word phrases are often overlooked by your competitors when vying for the top competitive terms.
The Modern Day Search Engine
The first task most netizens do when they log on to the internet is to visit their favorite search engine to find information on various topics. Over the past few years the search engine has evolved to do more than list available websites on an entered subject.
Search Engine Robots - How They Work, What They Do (Part I)
Automated search engine robots, sometimes called "spiders" or "crawlers", are the seekers of web pages. How do they work? What is it they really do? Why are they important?You'd think with all the fuss about indexing web pages to add to search engine databases, that robots would be great and powerful beings.
Search Engine Optimization: Who Do You Trust?
Internet search engines exist to organize the seemingly immeasurable amount of information available on the web. They direct people to pages that are relevant to their searches, pages that discuss the exact keywords they are looking for.
LSI and Link Popularity
When Paypal's official Web site no longer ranked #1 in Google on a search for "paypal," it was obvious that Google had become more aggressive in penalizing sites with "unnatural" backlink anchor text. Although the high-profile Paypal example has since been rectified, thousands of webmasters are suffering the consequences of not ranking for even their official company name, let alone their top keywords.
What To Look For When Shopping For A SEO Specialist
When, shopping for a Search Engine Optimization (SEO) company/specialist you need to be aware of a few things.If someone offers you fast results they may be pulling your leg.
Search Engine Optimization (SEO) - Fix Your OffPage!
Search Engine Optimization (SEO) is something you should be aware of before creating a site. Make sure you've done careful researches on the best keywords to use.
Submitting Your Site To The Open Web Directory: Some Dos And Don'ts
One of the most important steps in any site's publicity campaign is the submission to the Open Web Directory (http://www.dmoz.
Google PageRank Explained
PageRank - an exclusive technology developed by Google which can have a major impact on the success of your website. This article will attempt to explain the concept of PageRank and how your ranking can be improved without spending any money at all.
Googles Good-Writing Filter
I was recently struck by the fact that the top-ranking web pages on Google are consistently much better written than the vast majority of what one reads on the web. Yet traditional SEO wisdom has little to say about good writing.
SEO Training - Avoid Making this Costly Mistake!
SEO training can be overwhelming. There are literally hundreds of factors that go into search engine ranking on today's major search engines like Google, Yahoo and MSN.
Understanding Google - What You Need To Know To Conquer This Search Engine Giant
Use a keyword density of about 1 to 2%. Use to be that you could rank high with 5% to 15%, but not any more.
Meta Tag Tactics - Give Your Website Traffic a Boost with the Meta Tag Basics
Getting your site noticed by the search engines and rewarded with top rankings is most webmasters main goal, however there are a lot of different factors that play into what the search engines are looking for, including Meta tags. So, if you don't know anything about meta tags but are interested in learning about them so you can use them to possibly increase your rankings, then read the following basic tips regarding meta tags.
Search Engine Optimization - Enhancing Web Site Visibility
I've had several prospects and clients say to me "I want my web site to come up on top in search engines." And some have been contacted by an SEO company asking for lots of money and claiming that they can guarantee top search engine results, which in many cases is just false promises.
Why SEO (as we know it) is Doomed to Failure and How You Can Avoid the Trap
Search Engine Optimization (SEO) has become one of the biggest internet buzz-words recently. Everyone is talking about it.
Hens Lay Eggs (HLE) by Silke Stahl
"HLE" is a bit of a joke term, (or possible tongue in cheek could be a better label) coined in my Network Marketing Group - it stands for "Hens Lay Eggs" and is a take on the exponential growth theory - recruit two people, who recruit two, etc, and in six weeks you'll have 50,000 people sending you $250,000 - the false promise of MLM.The MLM exponential growth chart makes sense mathematically but is flawed.
7 Steps to Prepare You for The Local Search Bonanza
At One Time Local Searches were reserved for services like City Guides and Online Yellow Pages. But the BIG 3 (Yahoo, Google and MSN) have all jumped into the Local Search Market.
How to Avoid Being Dropped by the Search Engines
For websites, one of the most important things in their existence is their ranking with the search engines. The reason why this is so important is because when websites are ranked high by the search engines, they get flooded with free, targeted web traffic from visitors who are looking for information or products.
Get More Cosmetic Surgery Patients From The Web
It's no surprise that dominant cosmetic surgery practices also have a dominant web site and presence. More than ever, cosmetic surgery patients utilize the Internet to help select a credible surgeon.
SEO - Get Your Site Out of the Google Sandbox Fast!
Is your new site sitting in the infamous Google "sandbox"? There is a way to get it out fast, as well as getting all of your other pages indexed!How?Write an article on your site topic and upload it to your website. You can either put it on your index page, or place a snippet of the content with a link to your new article on your index page.
|home | site map|