How to Improve Your Search Engine Rankings
When people think of search engine optimization, they immediately think of time consuming very tedious tasks that are way beyond their capabilities. That might be true if they put no time and effort into it. I do agree that improving search engine rankings in competitive niche markets require a good deal of knowledge and expertise. It's TIME to learn the basics of how to improve your search engine rankings. There is huge need for search engine optimization experts, but most websites don't find themselves in a very competitive niche market. Many websites can achieve top rankings by applying my optimization basics. All you have to do is put in the time learning and applying them.
Let me lay out the basics of search engine optimization. You can find a professional to do it but some professionals charge thousands to even get your foot in the door. Others have you fill out lengthy quote requests and tell you they'll be back in about three days with a quote. Then you wait for three days, and no email shows up. It might be worthwhile trying these basics out before paying an expert.
Please Note: If you feel you haven't achieved the results that you want, then try some affordable SEO experts who have more knowledge and expertise in their field.
What is Search Engine Optimization?
Search engine optimization is the process of coding a website to achieve top rankings in the search engines. You must concentrate on the website's most relevant keywords. These relevant keywords are the key phrases that people are most likely to type into the search engine to look for websites. These websites must present their products and services within a twenty second period to ensure that the visitor locks into their site. Let me give you a scenario that happens far too many times. Let's say you are looking for a great hosting company. You type in your favorite search engine and enter a few keywords: cheap hosting. You get thousands upon thousands of websites. What the search engine displays to you makes you decide whether or not to click on it. When you finally decide to click on it, how many times have you seen Google "adwords" throughout the whole left side in no particular format? How many times have you seen affiliate product advertising on the whole right side in no particular format? Goodbye! What could have been an easy sell turned out to be an easy click out of your website. This is not what you are trying to achieve.
The first step for search engine optimization is to choose the most suitable keywords for your site. Make a list of the most suitable keywords for your site and then split one or two of them to each suitable page within the site. One keyword per page is preferable, but two per page is not so bad. Sometimes it is useful to split a large page into two smaller pages so that a different keyword can be targeted on each page.
IMPORTANT NOTE: Matching keywords to a page's content is essential. A search engine robot and spider has caught on to all the tricks. Don't try to outsmart it.
Basic Search Engine Optimization Structure is vital to your success.
An obvious and overlooked aspect of search engine optimization is to make sure that search engine spiders can actually crawl to all of your website's pages. If the spiders and robots can't find them, then they won't get indexed, and we've wasted a lot of time on search engine optimization. Make sure that your navigation structure of your website is strong. Would you build a mansion on a one inch foundation? Probably not! Then why build your website mansion on a weak foundation. This means that all of your pages are linked together on every page. When the spider crawls throughout your website, it will crawl to all of the pages and back again. If there is one broken link, this could affect your search engine rankings!
Don't forget the not so obvious:
?Robots and Spiders can't see links embedded in Java and most times Flash. When a spider and a robot crawls over your website, it only reads the text, and those embedded links are invisible to the spiders and robots far as search engines are concerned, they don't exist. Let's make a promise not to use them.
?How many times have you clicked on a link and looked at the URL, and it contained about 32 extra letters and numbers in it? Google won't spider any URL that looks like this. Avoid using dynamic URLs.
?Make sure all pages link to at least one other page. Links to pages that don't link out are called "dangling links". Google founders, Sergey Brin and Lawrence Page, once wrote about Dangling links
"Dangling links are simply links that point to any page with no outgoing links. They affect the model because it is not clear where their weight should be distributed, and there are a large number of them. Often these dangling links are simply pages that we have not downloaded yet..........Because dangling links do not affect the ranking of any other page directly, we simply remove them from the system until all the PageRanks are calculated. After all the PageRanks are calculated they can be added back in without affecting things significantly." -
extract from the original PageRank paper by Google's founders, Sergey Brin and Lawrence Page.
?It is good to structure the internal links so that targeted keywords are reinforced. For example, organize the links so that a topic's sub-topic pages link to the topic page with the right link text (see below), and vice-versa.
Link-text ahref="url">Type in your link textType in your title words hereInsert your headings or your titles of your text here
Google Featured Snippets: A 2020 SEO Guide Search Engine Journal
How to Identify a Possible Negative SEO Campaign Search Engine Journal
Get past the hype and into the nitty-gritty of SEO platforms for enterprises Search Engine Land
The Difference Between an SEO Bug & a Feature Request Search Engine Journal
Google’s Advice on How to Hire an SEO Search Engine Journal
SEO in 2020: Going Beyond Google Search Engine Journal
What happens if you stop doing SEO? Search Engine Land
Moon and Owl Marketing Publishes Article on Work Hat SEO Yahoo Finance
Google PageRank, Simplified: A Guide for SEO Beginners Search Engine Journal
Enterprise SEO Archives Search Engine Journal
This SEO training can make you the high-paid expert who truly knows digital marketing. - The Next Web
I Love SEO: 10 Reasons Why We 💘 SEO Search Engine Journal
Google’s SEO Best Practices Summed Up in New Video Search Engine Journal
The Top SEO Marketing Companies of 2020, According to Digital Marketing Agency Rating Platform - Yahoo Finance
The Top SEO Marketing Companies of 2020, According to Digital Marketing Agency Rating Platform Yahoo Finance
Google’s John Mueller on Word Count for SEO Search Engine Journal
How Hackers May Be Hurting Your SEO Search Engine Journal
Managing SEO for Non-SEOs: 3 Simple Tips Search Engine Journal
Long Tail Keywords and SEO Search Engine Journal
Digital Marketing Expert Chris Raulf of Boulder SEO Marketing to Speak at the 2020 Innovative Dealer Summit in Denver, Colorado - MarTech Series
Digital Marketing Expert Chris Raulf of Boulder SEO Marketing to Speak at the 2020 Innovative Dealer Summit in Denver, Colorado MarTech Series
Enterprise SEO: Planning Your 2020 SEO Strategy Search Engine Journal
10 Tips for Mastering Your SEO Content in 2020 Search Engine Journal
Microsoft Lists SEO as the Most Important Hard Skill for Marketers Search Engine Journal
Denver-based Search Engine Optimization and Digital Marketing Company Boulder SEO Marketing to Join Forces with Bubbl - MarTech Series
Denver-based Search Engine Optimization and Digital Marketing Company Boulder SEO Marketing to Join Forces with Bubbl MarTech Series
6 Ways to Know If Your SEO Is Broken Practical Ecommerce
How to Calculate Your SEO Business Case The Realtime Report
Google unleashed the Panda algorithm 9 years ago today Search Engine Land
A Definitive Guide to Mobile SEO Search Engine Journal
Citations & Local SEO: The Ultimate Beginner’s Guide Search Engine Journal
Marketing Company & SEO Seller Centers SEO Pricing On Keyword Groups - Press Release - Digital Journal
Marketing Company & SEO Seller Centers SEO Pricing On Keyword Groups - Press Release Digital Journal
SEO vs. PPC: When is the Right Time to Pay? Business 2 Community
What is Pharma Hack Spam? Security Boulevard
Best Free Online SEO Training Courses in 2020 Search Engine Journal
SEO Keyword Research Tools for Digital Marketers Chief Marketer
YouTube SEO Mistakes Your Law Firm Needs to Avoid Bigger Law Firm Magazine
How Easy Offices and Croud used SEO and PPC to smooth the path for international expansion - The Drum
Vlog #47: Rhea Drysdale On Saving Clients Money With SEO & Hyperlocal SEO Changes - Search Engine Roundtable
Vlog #47: Rhea Drysdale On Saving Clients Money With SEO & Hyperlocal SEO Changes Search Engine Roundtable
Price drop! Become an SEO specialist for just $12.99 Android Authority
Global SEO Testing Service Market 2020 Research by Business Analysis, Growth Strategy and Industry Development to 2025 - News Times
Global SEO Testing Service Market 2020 Research by Business Analysis, Growth Strategy and Industry Development to 2025 News Times
16 On-Page SEO Factors You Must Update On Your Blog At All Times Business 2 Community
Google Lets People Customize Their Profile Cards For Search Results Search Engine Journal
The SEO Agency KPIs Dashboard: A Way to Unlock Growth Search Engine Journal
Link building: How it has shaped the future of SEO Bankless Times
SEO Testing Service Market 2019 by New Technology, Segments and Key Companies Analysis- 99 Percentage, SEO Tester Online, Click Information System, 1&1 IONOS - New Day Live
SEO Testing Service Market 2019 by New Technology, Segments and Key Companies Analysis- 99 Percentage, SEO Tester Online, Click Information System, 1&1 IONOS New Day Live
Chicago Website Design SEO Company Launches Lead Generation Services In Oklahoma City - StreetInsider.com
Chicago Website Design SEO Company Launches Lead Generation Services In Oklahoma City StreetInsider.com
Affiliate Marketing Trends, Crazy PR Stunts & Dropping F-Bombs with Adam Riemer [PODCAST] - Search Engine Journal
Affiliate Marketing Trends, Crazy PR Stunts & Dropping F-Bombs with Adam Riemer [PODCAST] Search Engine Journal
Voice Search has taken the SEO industry by storm: MMA and GroupM report ETBrandEquity.com
Are Blog Comments Useless for Link Building? Search Engine Journal
Is the SEO industry really right for you? Best in Australia
Migrating to Adobe Experience Manager: 4 Site Structure Considerations Search Engine Journal
Park Min Young And Seo Kang Joon Start Spending More Time Together In “I'll Go To You When The Weather Is Nice” - soompi
Park Min Young And Seo Kang Joon Start Spending More Time Together In “I'll Go To You When The Weather Is Nice” soompi
No 'Itaewon Class' Episode 9 promo yet but worried fans should know Yi-seo unlikely to side with Chairman Jang - MEAWW
No 'Itaewon Class' Episode 9 promo yet but worried fans should know Yi-seo unlikely to side with Chairman Jang MEAWW
Park Min Young And Seo Kang Joon Have A Special Winter Ahead Of Them In “I'll Go To You When The Weather Is Nice” - soompi
Park Min Young And Seo Kang Joon Have A Special Winter Ahead Of Them In “I'll Go To You When The Weather Is Nice” soompi
Harley Quinn film given SEO-friendly title after Birds of Prey failed to take flight at box office - Daily Mail
Harley Quinn film given SEO-friendly title after Birds of Prey failed to take flight at box office Daily Mail
Seo Kang Joon And Park Min Young's Romance Drama Reveals Intriguing Dynamics In Character Relationship Chart - soompi
Seo Kang Joon And Park Min Young's Romance Drama Reveals Intriguing Dynamics In Character Relationship Chart soompi
New Online Reputation Management Services In Oklahoma By Chicago Website Design SEO Company - StreetInsider.com
New Online Reputation Management Services In Oklahoma By Chicago Website Design SEO Company StreetInsider.com
SEO in 2020: What Basics You Need to Know to Be Successful Search Engine Journal
When Do You 'Need' SEO? Forbes
Seo Ji Hye And Kim Jung Hyun Share Feelings For Each Other Amidst Danger In “Crash Landing On You” - soompi
Seo Ji Hye And Kim Jung Hyun Share Feelings For Each Other Amidst Danger In “Crash Landing On You” soompi
What is SEO? businessjournaldaily.com
New local SERP live in Europe Search Engine Land
Park Min Young, Seo Kang Joon, Lee Jae Wook, And More Film In A Festive Mood For “I'll Go To You When The Weather Is Nice” - soompi
Park Min Young, Seo Kang Joon, Lee Jae Wook, And More Film In A Festive Mood For “I'll Go To You When The Weather Is Nice” soompi
JOB ALERT: Work some SEO magic at Goodwood Road and Racing! | GRR Goodwood Road and Racing
Netizens charmed by Park Seo Joon's cute and bright energy on set when the cameras aren't rolling - allkpop
Netizens charmed by Park Seo Joon's cute and bright energy on set when the cameras aren't rolling allkpop
What Does It Mean to ‘Do SEO’? Search Engine Journal
5 of the Most Complex SEO Problems & How to Fix Them Search Engine Journal
SEO Strategy Guide: Beat Your Competition in 2020 Search Engine Journal
5 Ways SEO & Web Design Go Together Search Engine Journal
Apink's Son Naeun And Lee Ji Hoon Confirmed To Join Seo Ji Hye And Song Seung Heon In New Romance Drama - soompi
Apink's Son Naeun And Lee Ji Hoon Confirmed To Join Seo Ji Hye And Song Seung Heon In New Romance Drama soompi
Watch: Kim Seo Hyung Will Stop At Nothing To Catch A Serial Killer In “Nobody Knows” Highlight Reel - soompi
Watch: Kim Seo Hyung Will Stop At Nothing To Catch A Serial Killer In “Nobody Knows” Highlight Reel soompi
3 Places for SEO Beginners to Focus Their Time Search Engine Journal
What Is SEO? How Does It Work? Myths, Mistakes, and 9 SEO Best Practices Business 2 Community
7 Basic SEO Best Practices You Can Learn from Huge Travel Brands Search Engine Journal
Update: Park Seo Joon, Lee Young Ae, And Jang Sung Kyu Donate To Daegu As City Combats COVID-19 - soompi
Update: Park Seo Joon, Lee Young Ae, And Jang Sung Kyu Donate To Daegu As City Combats COVID-19 soompi
SEO #2: On-page Optimization
Yesterday you should have read the first course out of 6 courses that will help you get a TOP rank in the search engines and get EXPLOSIVE LASER TARGETED TRAFFIC for Free. Today we move on to course #2 and study on-page optimization.
Should You Be Linking for Traffic or Rankings?
Just for a change, rather than a technical article, I would like to tell you a story. To begin, imagine your website is a little country bar, now let's go back to when the internet began, and reciprocal linking was being done properly.
Do Not Drop Your Web Site Off the Search Engine Cliff
If you've been feeling like Tom Cruise climbing up the side of some remote jagged mountain in the blazing hot sun and concerned you're facing "mission impossible", chances are you own a web site.Adding to the intense thrill of web site ownership are keyword comparisons and bidding for good keyword positions in search engines.
Two Myths About the Search Engine Listing
Getting top search engine listing is perhaps one of the hottest subjects in the internet marketing world. The problem is that many discussions on this subject are based on speculation.
How to Get Listed in Yahoo Within 48 Hours, Without Paying $299
First of all you need to get a blog. If you don't have one yet, you can get one for free by going to www.
Keywords Finalization Methodology
To arrive at the set of keywords that:Describe business correctly (are relevant) Attract traffic (are popular & are searched for) Have less competition (are relatively un-optimized for )StepsStep I: Lets start by saying that the for the keyword finalization of a web site the first step is to device the theme of the web site. The keywords then should be generated which are in sync with the themeing structure of the site.
How to Choose Keywords to Theme Your Pages and Boost Your Traffic
One of the most frequent questions I get asked is in the choice of keywords for a new site, specifically secondary keywords..
Why is Search Engine Optimisation Expensive?
Many of our customers (http://www.internet-marketing-australia.
Why Articles Are Not The Route To High Search Engine Rankings
If you have any interest in getting high search engine rankings for your website (and who doesn't) you've probably been sold the idea that writing and publishing your own articles will do it for you. Here's why that's not entirely true.
How to Get the Ranking You Always Wanted!
Is your web site well ranked (In the top ten search results) in the results? If not, you need to read this and get the ranking you always dreamed of getting with your web site! I will show you how to get your web site a top ten ranking in the search engines with these few easy-to-do steps.Site Design - The web site's structure will decide how the spiders read your web site and the speed of them indexing the web pages.
Google Ban - How Not To Get Banned By Google!
Given that Google now provides over 75% of all Internet search traffic, the last possible thing any site owner would want is to be banned from the Google index!With countless search engine marketing techniques being employed these days, and contrasting advice available all over the web, it is well worth ensuring that you do not 'over optimise' your site or use any techniques which will result in Google penalising your site.Although the main rule would be to create a site which caters for your audience, provides quality content and contains meta information which is faithful to your site content, you should always optimise your site code to aid in your search ranking efforts, but this should be done in moderation, and in line with the following tips.
Boost Your Search Engine Ranking And Generate Free Traffic With Reciprocal Links
Reciprocal links are an important step in your overall plan to get site visitors.What are they? Reciprocal links are mutual links you and some other web site owner agree to post on your respective sites.
Search Engine Optimization Tips For 2005 - Part Three
Welcome to part three of our series of articles on search engine optimization. In the third and final part of our series of articles on search engine optimization we cover the topic of links, the types of links and what makes them so important.
Straight Talk on Search Engine Optimization
To get your website listed well in the major search engines, you have to perform search engine optimization (SEO). .
SEO Expert Guide - Paid Site Promotion (Marketing) (part 7/10)
In parts 1 - 6 you learnt how to develop your proposition, identify your key words and optimize and promote (for free) your site and pages. You were also introduced to our mythical Doug (who sells antique doors, door handles, knockers, door bells or pulls and fitting services) in Windsor in the UK.
SEO Expert Guide - Free Site Promotion (PR) (part 6/10)
In parts 1 - 5 you learnt how to develop your proposition, identify your key words and optimize your site and pages. You were also introduced to our mythical Doug (who sells antique doors, door handles, knockers, door bells or pulls and fitting services) in Windsor in the UK.
Top Search Engine Ranks- The Only Secret You Need- Explained: Part 1
The top three search pages- the only place you'll be noticed they say. Unfortunately, they are correct.
Rock Your Rank With a Dynamite Text Link - Yahoo Directory Explodes Rankings
Last week a client called me excitedly exclaiming that their Google PageRank had jumped a notch and their targeted keyword term now ranked #23 (up from #45) for their competitive search phrase. I asked the client if he'd been notified by Yahoo that his site was now included in the index after we had submitted it three weeks ago.
Keywords - Key For All Doors
Keyword research is certainly the most important phase in Search Engine Optimization process. Whether you hire a SEO company to do the job or you are doing the SEO process in-house, take your time during this process.
Pay-per-click - the Ultimate Tool to Boost Affiliate Sales
The old ways are not always the best ways.The traditional model of making money from affiliate products was simple.
|home | site map|