Whats All This Hype About Links?
What's all the talk about links we hear about? Reciprocal links? Non-reciprocal links? Targeted links? Link Popularity? I need links. You should have links. What about the dead links? I don't have enough links! Ever since I joined the link farm, I dropped out of the search engines! Well, you musn't fret; we're going to shed the light on all theses different links. You'll learn the different types, how to get them, how to keep them and how to keep them current.
Over the next few issues, we will investigate the ABCs of linking, look into some helpful software and a take a close look at how Technet has solved this time consuming, but necessary issue for several top sites.
Let's start with some definitions.
Reciprocal Link (Two-way link): When you link to a web site and that web site links back to you, you have one reciprocal link. Reciprocal links need to be related to your web site's subject matter. For example, if your web site sells Milk, then links from other sites that sell milk products. Sites about dairy products would also be good reciprocal linking candidates. While, a link from say a tobacco company would not be recommended. Your reciprocal links need to be related to your web site's main keyword phrase or subject matter.
Non Reciprocal Link (One-way): These links are the most beneficial and also can be the hardest to obtain. Links from search engines or directories are a form of a non-reciprocal linking. However, the links that hold the most weight with the search engines are from other relevant web sites, sites we have not linked to. When a dairy site links to your milk site because they feel your site is of value to their visitors, it is the ultimate compliment and also holds more weight in the search engines. The best way to get this type of link, is to have unique content that is well written. Your site needs to look professional and sound professional. Related sites will be eager to link to you because you have quality, relevant content.
Targeted Links: Targeted links are just what they sound like, links that are related to your sites main subject matter. For example, if you have a site devoted to music then links from other music sites or music stores are good, while links from a site specializing in window blinds are not so good.
Text Links: Text links are simply that, text links. Text links are very important as a search engine can follow a text link and catalog it. It's like a vote for your site.
Graphical Links: Graphic links, such as logos and banners, may look great and attract visitors, but they cannot be read by search engines and are rarely followed by them. While having a graphical link, such as a logo, can give you some recognition and look professional, it must be well made and identifiable. Furthermore, you should always add alt* tags to the graphic html code, as alt tags help with content and keyword density. A text link directly below the graphic for the search engines to follow should be included when ever possible.
* (An alt tag or alternate text is an attribute added to the image tag in html. It is designed to give a text example of what the image is for people browsing without image support, some search engines count this as part of the page content.)
Links Page: This is very important. Your links page needs to fit into your site. It should have the same look and feel as the rest of your pages. Unless you only have five or ten links on your link page, you will need to have categories and even sub-categories for extensive link pages. It's important to keep the number of links per page as low as possible and never over 100 links.
Adding a small form for visitors to suggest links can be a nice feature and I recommend it, but it also can lead to a lot of off-target links suggestions.
When exchanging links, you will have to show the other site owners where their link is placed on your site. Therefore, you'll want to have the links page well laid out and visually appealing.
Dead Links: This is really a maintenance issue, sites go off-line, from time to time page addresses change, or the site changes owners and the content changes. It is important to check your links often to ensure you don't have a page full of dead links or links that have changed and now point to unrelated content. If you don't keep up on this task, you will soon have a page full of dead links and visitors wont come back to use it. Search engines also frown on pages with too many dead links.
Link Farms: Link farms should be avoided; adding your site to one can cause you to loose popularity or have a negative effect on your Page Rank, joining one and displaying their links on your site can get you banned from the most important search engines. With 90% of web traffic originating from only a hand full of search engines, this is something you don't want to happen. It is almost impossible to reverse and it can take you out of the search engines for up to a year or more. Staying away from places that guarantee hundreds or thousands of links by filling out a form.
Links should be arranged one at a time by contacting the desired site owner, by e-mail or more prefferrably by phone, and notifying them that you want to exchange links. This is the best way to do it, any short cuts or get link quick schemes can lead to trouble as soon as the search engines crawl your site.
Links are very important to any site that wants to rank highly in the top search engine results. The more targeted links you have pointing to your site, the more important your site is to the search engines. It's like a voting system. If 100 sites think your content is worth linking to, then search engines like Google will take notice. However, if 10,000 related sites link to you, then search engines will treat you like a king and you will be on the A list for sure.
About the Author:
Mark Hochhaus owns and operates InHisServiceProductions, a Web site design firm based in Washington State. He also publishes weekly SEO and online marketing articles in an RSS enabled blog titled The Optimizer.
How to Identify a Possible Negative SEO Campaign Search Engine Journal
Google Featured Snippets: A 2020 SEO Guide Search Engine Journal
Get past the hype and into the nitty-gritty of SEO platforms for enterprises Search Engine Land
Google’s Advice on How to Hire an SEO Search Engine Journal
The Difference Between an SEO Bug & a Feature Request Search Engine Journal
SEO in 2020: Going Beyond Google Search Engine Journal
What happens if you stop doing SEO? Search Engine Land
Moon and Owl Marketing Publishes Article on Work Hat SEO Yahoo Finance
Google PageRank, Simplified: A Guide for SEO Beginners Search Engine Journal
Enterprise SEO Archives Search Engine Journal
This SEO training can make you the high-paid expert who truly knows digital marketing. - The Next Web
I Love SEO: 10 Reasons Why We 💘 SEO Search Engine Journal
Google’s SEO Best Practices Summed Up in New Video Search Engine Journal
The Top SEO Marketing Companies of 2020, According to Digital Marketing Agency Rating Platform - Yahoo Finance
The Top SEO Marketing Companies of 2020, According to Digital Marketing Agency Rating Platform Yahoo Finance
Google’s John Mueller on Word Count for SEO Search Engine Journal
How Hackers May Be Hurting Your SEO Search Engine Journal
Managing SEO for Non-SEOs: 3 Simple Tips Search Engine Journal
Long Tail Keywords and SEO Search Engine Journal
Digital Marketing Expert Chris Raulf of Boulder SEO Marketing to Speak at the 2020 Innovative Dealer Summit in Denver, Colorado - MarTech Series
Digital Marketing Expert Chris Raulf of Boulder SEO Marketing to Speak at the 2020 Innovative Dealer Summit in Denver, Colorado MarTech Series
Enterprise SEO: Planning Your 2020 SEO Strategy Search Engine Journal
10 Tips for Mastering Your SEO Content in 2020 Search Engine Journal
Microsoft Lists SEO as the Most Important Hard Skill for Marketers Search Engine Journal
Denver-based Search Engine Optimization and Digital Marketing Company Boulder SEO Marketing to Join Forces with Bubbl - MarTech Series
Denver-based Search Engine Optimization and Digital Marketing Company Boulder SEO Marketing to Join Forces with Bubbl MarTech Series
6 Ways to Know If Your SEO Is Broken Practical Ecommerce
How to Calculate Your SEO Business Case The Realtime Report
Google unleashed the Panda algorithm 9 years ago today Search Engine Land
A Definitive Guide to Mobile SEO Search Engine Journal
Citations & Local SEO: The Ultimate Beginner’s Guide Search Engine Journal
SEO vs. PPC: When is the Right Time to Pay? Business 2 Community
Marketing Company & SEO Seller Centers SEO Pricing On Keyword Groups - Press Release - Digital Journal
Marketing Company & SEO Seller Centers SEO Pricing On Keyword Groups - Press Release Digital Journal
Video: Lisa Barone on the early days of SEO blogging Search Engine Land
Best Free Online SEO Training Courses in 2020 Search Engine Journal
What is Pharma Hack Spam? Security Boulevard
SEO Keyword Research Tools for Digital Marketers Chief Marketer
How Easy Offices and Croud used SEO and PPC to smooth the path for international expansion - The Drum
YouTube SEO Mistakes Your Law Firm Needs to Avoid Bigger Law Firm Magazine
Chicago Website Design SEO Company Launches Lead Generation Services In Oklahoma City - StreetInsider.com
Chicago Website Design SEO Company Launches Lead Generation Services In Oklahoma City StreetInsider.com
Price drop! Become an SEO specialist for just $12.99 Android Authority
Vlog #47: Rhea Drysdale On Saving Clients Money With SEO & Hyperlocal SEO Changes - Search Engine Roundtable
Vlog #47: Rhea Drysdale On Saving Clients Money With SEO & Hyperlocal SEO Changes Search Engine Roundtable
16 On-Page SEO Factors You Must Update On Your Blog At All Times Business 2 Community
Global SEO Testing Service Market 2020 Research by Business Analysis, Growth Strategy and Industry Development to 2025 - News Times
Global SEO Testing Service Market 2020 Research by Business Analysis, Growth Strategy and Industry Development to 2025 News Times
Google Lets People Customize Their Profile Cards For Search Results Search Engine Journal
The SEO Agency KPIs Dashboard: A Way to Unlock Growth Search Engine Journal
Link building: How it has shaped the future of SEO Bankless Times
SEO Testing Service Market 2019 by New Technology, Segments and Key Companies Analysis- 99 Percentage, SEO Tester Online, Click Information System, 1&1 IONOS - New Day Live
SEO Testing Service Market 2019 by New Technology, Segments and Key Companies Analysis- 99 Percentage, SEO Tester Online, Click Information System, 1&1 IONOS New Day Live
Affiliate Marketing Trends, Crazy PR Stunts & Dropping F-Bombs with Adam Riemer [PODCAST] - Search Engine Journal
Affiliate Marketing Trends, Crazy PR Stunts & Dropping F-Bombs with Adam Riemer [PODCAST] Search Engine Journal
Voice Search has taken the SEO industry by storm: MMA and GroupM report ETBrandEquity.com
Are Blog Comments Useless for Link Building? Search Engine Journal
Is the SEO industry really right for you? Best in Australia
Migrating to Adobe Experience Manager: 4 Site Structure Considerations Search Engine Journal
Park Min Young And Seo Kang Joon Start Spending More Time Together In “I'll Go To You When The Weather Is Nice” - soompi
Park Min Young And Seo Kang Joon Start Spending More Time Together In “I'll Go To You When The Weather Is Nice” soompi
No 'Itaewon Class' Episode 9 promo yet but worried fans should know Yi-seo unlikely to side with Chairman Jang - MEAWW
No 'Itaewon Class' Episode 9 promo yet but worried fans should know Yi-seo unlikely to side with Chairman Jang MEAWW
Park Min Young And Seo Kang Joon Have A Special Winter Ahead Of Them In “I'll Go To You When The Weather Is Nice” - soompi
Park Min Young And Seo Kang Joon Have A Special Winter Ahead Of Them In “I'll Go To You When The Weather Is Nice” soompi
Harley Quinn film given SEO-friendly title after Birds of Prey failed to take flight at box office - Daily Mail
Harley Quinn film given SEO-friendly title after Birds of Prey failed to take flight at box office Daily Mail
3 Worthy, Measurable, Growth-Centered Content Marketing Goals Search Engine Journal
Seo Kang Joon And Park Min Young's Romance Drama Reveals Intriguing Dynamics In Character Relationship Chart - soompi
Seo Kang Joon And Park Min Young's Romance Drama Reveals Intriguing Dynamics In Character Relationship Chart soompi
New Online Reputation Management Services In Oklahoma By Chicago Website Design SEO Company - StreetInsider.com
New Online Reputation Management Services In Oklahoma By Chicago Website Design SEO Company StreetInsider.com
SEO in 2020: What Basics You Need to Know to Be Successful Search Engine Journal
When Do You 'Need' SEO? Forbes
What is SEO? businessjournaldaily.com
New local SERP live in Europe Search Engine Land
Park Min Young, Seo Kang Joon, Lee Jae Wook, And More Film In A Festive Mood For “I'll Go To You When The Weather Is Nice” - soompi
Park Min Young, Seo Kang Joon, Lee Jae Wook, And More Film In A Festive Mood For “I'll Go To You When The Weather Is Nice” soompi
JOB ALERT: Work some SEO magic at Goodwood Road and Racing! | GRR Goodwood Road and Racing
What Does It Mean to ‘Do SEO’? Search Engine Journal
Netizens charmed by Park Seo Joon's cute and bright energy on set when the cameras aren't rolling - allkpop
Netizens charmed by Park Seo Joon's cute and bright energy on set when the cameras aren't rolling allkpop
5 of the Most Complex SEO Problems & How to Fix Them Search Engine Journal
SEO Strategy Guide: Beat Your Competition in 2020 Search Engine Journal
5 Ways SEO & Web Design Go Together Search Engine Journal
Apink's Son Naeun And Lee Ji Hoon Confirmed To Join Seo Ji Hye And Song Seung Heon In New Romance Drama - soompi
Apink's Son Naeun And Lee Ji Hoon Confirmed To Join Seo Ji Hye And Song Seung Heon In New Romance Drama soompi
Watch: Kim Seo Hyung Will Stop At Nothing To Catch A Serial Killer In “Nobody Knows” Highlight Reel - soompi
Watch: Kim Seo Hyung Will Stop At Nothing To Catch A Serial Killer In “Nobody Knows” Highlight Reel soompi
3 Places for SEO Beginners to Focus Their Time Search Engine Journal
What Is SEO? How Does It Work? Myths, Mistakes, and 9 SEO Best Practices Business 2 Community
7 Basic SEO Best Practices You Can Learn from Huge Travel Brands Search Engine Journal
Update: Park Seo Joon, Lee Young Ae, And Jang Sung Kyu Donate To Daegu As City Combats COVID-19 - soompi
Update: Park Seo Joon, Lee Young Ae, And Jang Sung Kyu Donate To Daegu As City Combats COVID-19 soompi
Googles Next Big Move
November 2003 might go down in history as the month that Google shook a lot of smug webmasters and search engine optimization (SEO) specialists from the apple tree. But more than likely, it was just a precursor of the BIG shakeup to come.
How To Improve Your Search Engine Ranking
With search engines like Google currently indexing over 8 billion pages, it is becoming more and more difficult to get a top search engine ranking. Type in a popular search phrase such as "Internet Marketing" into Yahoo or Google and you will be returned over 8 million results!Unless your website is in the first two or three pages, it is unlikely that you will receive many visitors from search engines.
Finding Profitable Keyword Phrases
So you have a site concept developed that you are ready to start writing great content for.So what's the next step?It's time to develop your " master keyword list " which you will use to craft your WebPages.
Five Ways To Win The Favor Of Search Engines
You've got a cool new website with all the works: cool Flash presentations, eye-catching colors, informative text, easy-to-use layout, and an interesting topic. You think your site is amazing, and you know that others will agree with you.
You Cannot Hide From the Public Record Search Engines
As a search engine optimization specialist, I often run across search engines of different sorts than most people are aware of. This week I stumbled across a free site that is used by journalists to do background checks and fact checking on sources of news stories.
Search Engine Updates vs. SEO
Webmasters always anxiously wait for a search engine update. Those who rank well want to see their sites get even better.
Do Not Drop Your Web Site Off the Search Engine Cliff
If you've been feeling like Tom Cruise climbing up the side of some remote jagged mountain in the blazing hot sun and concerned you're facing "mission impossible", chances are you own a web site.Adding to the intense thrill of web site ownership are keyword comparisons and bidding for good keyword positions in search engines.
Search Engine Optimization Tip: Dont Buy Anything Before You Learn More!
Thinking about purchasing that premium SEO software that will hyper-optimize a website in under 2 minutes and 2 seconds?Ask the following question first: What do I know about SEO?If the answer is "nothing", then don't buy it.Marketers are banking on the lack of knowledge among consumers.
Writing SEO Copy - 8 Steps to Success
We all know that the lion's share of web traffic comes through the search engines. We also know that keywords and links to your site are the two things that affect your ranking in the search engines.
An Introduction to Google Sitemaps
Gaining Link Popularity Techniques
Link popularity is very important these days for all websites since most major search engines look at link popularity has a tool for ranking your site in there search results as well as the quality of your websites content keyword wise. Link popularity is a great way to gaining targeted visitors to your website.
Keyword Density And How To Use It To Keep Traffic Flowing To Your Site!
Generating high traffic to your web site can be costly, or not, depending on time and effort you commit to the business.One of the easiest, least expensive and most effective ways to get visitors is via a concept called 'Keyword Density'.
Tops In Toolbars?
Most internet marketers are aware of, and probably use, the Google Toolbar. After all, it has been the only indicator of Google's PageRank number that has been assigned to a given web page.
The Wonders of Wordtracker: Its More than a Hunt for Keywords
For me personally, Wordtracker.com is not just a tool for looking up keywords.
Driving Your Website through Google Sandbox
What is Google Sandbox?Google Sandbox is applied on new websites, it determines the timing of site inclusion as well as ranking in Google search engine results (SERPS). This process could take up to 6-8 months, which could be against your plans causing frustration to webmasters.
7 Search Engine Optimization Mistakes and Solutions
To many websites, webmasters discover that major sources of website traffic come from search engines. Therefore, they are all keen on gaining top search engine placements through search engine optimization.
Does Google Hire Mad Scientists?
Online search giant, Google, often tests the waters for new services by rolling out a "beta" (first) version of an idea to gauge public reaction.By employing this strategy, it's easy to imagine a building full of creative, "mad scientist" types cooking up the latest and greatest online gizmos.
SEO: The Good, The Bad And The Ugly
I seem to have created quite a stir, on a particular SEO forum recently. In fact, rumor has it, at one point, my article, "Google's Trap, DMOZ's Nap, And Yahoo!'s Crap" was the hottest topic discussed on this particular forum.
Search Term Suggestion Tool
Overture.com offers a cool function to assist you on your quest to find unique keywords.
SEM - Research Measures Success
SEM - Research Measures SuccessSearch engine marketing success comes from good research. By applying research to understand your competition and target audience, your optimization efforts will succeed.
|home | site map|