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SEO Information |
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Banned By Google And Back Again
The date: 29th July 2005. The time: early morning. I got out of bed and fired up my PC. Opened my browser to check my site. Had a look at the third-party Google toolbar plugin (http://toolbar.google.com/) on said browser (FireFox). It showed grey. Ice formed in my stomach. I opened my bugged version of Internet Explorer: my PageRank was 0. By now I was frantic. I went to http://www.google.com and typed in 'site:www.tigertom.com': no pages listed. I did this for two other satellite sites of mine: ditto. What had happened? TigerTom.Com (http://www.tigertom.com) had been banned by Google. I went to the WebmasterWorld forum (http://www.webmasterworld.com), and found out the awful truth. Google was doing one of its periodic updates of its algorithm, and had filtered out my sites completely. Further research there, and a bit of soul-searching, revealed why. I had too many pseudo-directory pages with auto-generated external links. Snippets from search engine results were used as descriptions of said links. Said links were run though a redirect script. These are hallmarks of pseudo-directories and 'AdSense scraper'* sites. Google is reportedly trying to filter these from its 'SERPs'**. I say reportedly, because Google doesn't announce these purges. They are inferred. To compound my sins, these pages were also effectively doorway pages?. The theory was that legitimate sites had been hit as 'collateral damage'. I say theory, in that Google rarely comments on individual cases. It won't tell you exactly why your site was banned. I guess this is for reasons of time, and to give no clues to spammers. In my case the ban was justified for my two satellite sites; while not looking like spam, they were effectively doorway sites. My main site was different. It had offending pages, but was mostly a diverse labour of seven years; a personal site on steroids. Google bans sites algorithmically: a site that fits their 'spammer' profile gets dropped via software from their index automatically. Real spammers shrug their shoulders and move on; honest webmasters write emails begging for mercy. Like me. I did some searching via Google, to find out how to do a re-inclusion request. Here's how: 1. First, you check your site is truly gone, by going to http://www.google.com, typing 'site:www.yourdomain.com' without the apostrophes. If it returns no pages at all ... 2. You check Google's webmaster guidelines at http://www.google.com/webmasters/guidelines.html. These are not really guidelines; you should treat them as iron-clad rules. 3. You stop the offending content from being web-accessible, permanently. If you're familiar with Apache web-server mod_rewrite you can: - Send a 410 'Gone' response to requests for the offending pages, or - CHMOD them to 600, which will return a 403 'Forbidden' response, or - Move them to a different directory if you need to keep them, or - Just delete them. Don't try to be clever. Just get rid of them. 4. You go to http://www.google.com/support/bin/request.py, tick the relevant boxes, and type 'Re-inclusion request' in the subject box of the form. 4a. You add the complete URL of your site i.e. http://www.naughtydomain.com, 4b. You state that you have read the webmaster guidelines above, 4c. You admit what you did wrong; simply, succinctly, with no carping or special pleading. Don't try to be clever. Don't argue. Don't lie. Don't waffle. Google has cached copies of your site. When an engineer checks your site, he'll look for the offending content, and compare it against their cache. He'll spend about two minutes on it; don't give him a reason to continue to exclude you. 4d. You ask for re-inclusion. 5. You wait. In my case, it took about a week; a long, unpleasant, fretful week. I sent follow up emails saying what I was doing, and a fax, and I was going to write letters if that didn't work. That was probably excessive. Once you have a ticket number, that's all that should be necessary. They emailed a standard reply saying "the problem had been passed to their engineers". That's good. I understand they send no reply to spammers. A week later my site was back in. Lesson learnt. To make sure I'm not so vulnerable again, I'm splitting my content to different sites, on the principle of 'best not to have all your eggs in one basket'. Have I learnt anything from this? Yes. Have more than one site as your 'money-maker'. Spend less time on search engine optimisation and more on traditional marketing. Come up with a unique selling proposition that compels people to link to your site. Easy(!) ------ * A site specifically set up to host Google Adsense advertisements (http://www.google.com/adsense). Usually of low quality, consisting of pages of links to other web sites, text copied from free-print articles, and a big Google ad block 'above the fold'. ** Search Engine Result Pages ? Doorway pages are low-quality keyword-rich web pages whose sole purpose is to lead the viewer to the 'real' content, usually whatever the site is selling. About the author: T. O' Donnell (http://www.ttfreeware.co.uk/) is an ecommerce consultant and curmudgeon living in London, UK. His latest project is an ebook on buying property in Spain (http://www.tigertom.com/spanish-property-for-sale.shtml). His blog can be read at http://www.ttblog.co.uk/.
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Google allegedly caught scraping lyrics from Genius Search Engine Land Song lyrics website Genius said it has caught Google stealing lyrics from its website and featuring them as rich results, the Wall Street Journal reported Sunday. Chatswood balcony murder: June Oh Seo sentenced NEWS.com.au The father of a young woman murdered by being thrown off a 26-storey balcony has broken down in court saying his family's “hearts are shattered” at losing his ... Watch: Han Suk Kyu, Seo Kang Joon, And Kim Hyun Joo Secretly Surveil Others In “Watcher” Teaser soompi OCN's upcoming drama “Watcher” has released thrilling new character teasers for its main cast. The new weekend drama stars Han Suk Kyu, Seo Kang Joon, ... Major receives Dr. Tae-joon Seo Memorial Scholarship – The News Journal The News Journal The Dr. Tae-joon Seo Memorial Scholarship program was created to honor Radiologist, Dr. Tae-joon Seo who died in 2007. Through the generosity of Dr. Seo's ... 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How to Perform an SEO Audit of your Website Business 2 Community The main goal of any website is to attract as many visitors to it as possible. Organic search traffic, meaning traffic that is not paid for, accounts for over half of all ... Exceeding growth of SEO Testing Service Market 2019 Growing with Major Key Player 99 Percentage, SEO Tester Online, Click Information System, 1&1 IONOS, SEO SiteCheckup, WebDepend, TestMatick, SEOmonitor, 180fusion, etc Market Research Updates The exhaustive research study presented here is an intelligent take on the Global SEO Testing *Service* Market forecast period 2019-2024 that explains important ... TechSEO360 Crawler Guide – Sitemaps and Technical SEO Audits Search Engine People Guide for the SEO crawler and website audit tool TechSEO360 for Windows and Mac. Analyze websites for technical SEO issues such as duplicate *content* , ... Watch: Park Seo Joon Grapples With Beliefs And Evil In “The Divine Fury” Trailer soompi A thrilling new trailer has been revealed for the film “The Divine Fury.” The movie stars Park Seo Joon as champion fighter Yong Hoo, who must team up with ... |
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