Do-It-Yourself Search Engine Optimization
Search engine optimization, or SEO, is big business. If you rely on search engines to bring visitors to your business website, you need to rely on more than luck. Your business will lag far short of its potential unless your site is optimized and re-optimized for search engine results.
What is search engine optimization?
SEO is optimizing your website for search engines, acquiring inbound links, and monitoring your traffic and referring links to use them optimally. SEO is also studying and monitoring your competitors' techniques.
The goal of SEO is to bring in targeted traffic that is organic, i.e., from search results. When people type in a keyword or phrase that you've optimized your site for, you want your site to appear on the first page, preferably high on that page. Good SEO results in increased traffic without the cost and time spent on advertising.
The SEO industry
Where there's a need, there's an industry ready to help you spend money on that need. SEO firms charge from a few hundred dollars up to six-figure amounts to optimize your site for search engines.
If paying thousands of dollars to an SEO firm isn't in your budget, consider using SEO packages to optimize your site yourself.
A combination of SEO tools is needed to get the best results. The SEO packages described below offer a variety of tools to help you optimize your site for search engines.
SEO tools compared
While we've listed numerous features of each SEO tool, these comparisons are summaries only.
Internet Business Promoter (IBP)
Known for their link popularity tool ARELIS, IBP also produces a three-step suite of tools to help you promote your website:
1. Page optimization
2. Page promotion
3. Results tracking
Price: $179.95 or $349.95.
Links Manager is designed to help users manage reciprocal linking. It doesn't require any software downloads, and current links pages can be imported into it. Some of its features:
Link organization and formatting
Link management and tracking
Price: $19.95 a month.
SEO Administrator automates website promotion with tools that can do these tasks:
Keywords and site visitors
Search engines and directories
Price: from $70 to $150, depending on the version.
With SEO Elite, you can find out exactly what your competitors are doing and copy their strategies. You can find out about your competitors' web pages:
? Keyword density and prominence
Concerning link partners and search engines, SEO Elite can:
? Find thousands of possible link partners
The focus of SEOToolset is to provide data to help with website promotion. The toolset includes:
Search engines and directories
Price: $90.00 per quarter per site.
The 10 tools in the Web CEO package are designed to help you promote and maintain your website, improve search engine results, and analyze site visitors. A summary of these tools:
At your website
Search engines and competition
Price: $295 for one person. A free version is also available.
WebPosition, one of the oldest and most popular SEO tools, offers a five-step SEO process:
1. Determine your position in search engines
2. Research and choose keywords
3. Optimize your pages
4. Design and submit your pages
5. Analyze your results
Price: $149 or $349.
How to hire an SEO firm
If you'd prefer to hire an SEO firm instead, do your research. You'll be spending a minimum of a few hundred dollars, more likely thousands of dollars for a medium-sized or larger website.
While many SEO firms are good at what they do, the field unfortunately has its share of scammers as well. They may tell you that a variety of tricks such as hidden text or cloaking will improve your site's position in search engines. In reality, these techniques may get your site banned from search engines. More information is at these pages at Google.com:
? Webmaster Guidelines
? Search Engine Optimizers
If you're considering an SEO firm, ask how they measure success. Will your site hits be organic? Look at the sites of SEO firms' clients and the site for the SEO firm itself. Do the sites rank well for keywords at these sites? The search engine results for relevant keywords will indicate how successful an SEO firm is.
8 Silly But Harmful SEO Mistakes Even Professionals Make Search Engine Journal
Crawl Budget: Everything You Need to Know for SEO Search Engine Journal
How Often Should You Perform Technical Website Crawls for SEO? Search Engine Journal
How to Plan Your Enterprise SEO Strategy Search Engine Journal
Google SEO Mythbusting: Is More Content Better? Search Engine Journal
Breaking Silos: How to Enable SEO Across Your Organization Search Engine Journal
Holiday shopping SEO: Last-minute tips and techniques for e-commerce sites Search Engine Land
6 Enterprise SEO Strategies & Tactics That Really Work Search Engine Journal
SEO writing: Tips and tricks Martechcube
Why Do SEO Forecasting Models Keep Failing Us? Search Engine Journal
BrightEdge Takes SEO into New Digital Era with Market Insights & Intelligent Log Analyzer - PRNewswire
BrightEdge Takes SEO into New Digital Era with Market Insights & Intelligent Log Analyzer PRNewswire
Boost Traffic with SEO for Product Descriptions and Pages [Step-by-Step Guide] - Business 2 Community
Boost Traffic with SEO for Product Descriptions and Pages [Step-by-Step Guide] Business 2 Community
The Relationship Between Content and SEO Business 2 Community
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Top 5 Challenges of Enterprise SEO Search Engine Journal
The battle of the SEOs: how can Amazon SEO emerge victorious over Google for product retailers? - Netimperative
The battle of the SEOs: how can Amazon SEO emerge victorious over Google for product retailers? Netimperative
How to Work with an ‘SEO Guru’ Who Isn’t a Team Player Search Engine Journal
Thinking Outside the SEO Box: How to Find Global Opportunities Now Search Engine Journal
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Voice SEO: Different tactics required for Google Assistant, Siri and Alexa Search Engine Land
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Ahrefs vs. Ubersuggest: Which SEO Tool Is Better for Beginners? Analytics Insight
7 Keyword research tips for effective SEO results Australian Times
How SEO Can Work for Every Type of Business Business 2 Community
How to Catch & Fix SEO Issues Before It's Too Late Search Engine Journal
Google SEO 101: Site Migrations Search Engine Journal
10 Ways Content Marketers & SEO Pros Can Boost Client Lifetime Value Right Now - Search Engine Journal
10 Ways Content Marketers & SEO Pros Can Boost Client Lifetime Value Right Now Search Engine Journal
How to Catch & Fix SEO Issues Before It’s Too Late [Webinar] Search Engine Journal
Apple showing signs it may soon launch a search engine to compete against Google Search - Coywolf News
Apple showing signs it may soon launch a search engine to compete against Google Search Coywolf News
What Is Seo Global Banking And Finance Review
How to (Re)Build an SEO Agency Today: Changing Business Models Search Engine Journal
What Are White Hat and Black Hat SEO? Business 2 Community
How would an SEO agency be built today? Part 1: Consumers and trends Search Engine Land
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Investment-Inspired Techniques to Diversify Your SEO Agency Client Portfolio - Search Engine Journal
Investment-Inspired Techniques to Diversify Your SEO Agency Client Portfolio Search Engine Journal
Agency round-up: Engage; Fablr; The SEO Works; and more The Business Desk
Name Your Brand with a Global Audience in Mind Harvard Business Review
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Seo Kang Joon Talks About How His Worldview Changed After COVID-19 + His Urge To Improve His Acting soompi
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Park Seo-joon speaks fondly about his close friendship with Peakboy: He’s indispensable to me PINKVILLA
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Dubai SEO Agency WhaTech
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You're Likely Missing Out on Google Traffic. Boost Your SEO with This Budget-Friendly Tool. - Entrepreneur
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The 10 Commandments Of SEO Forbes
The 3 Types of SEO Reports You Should Be Building in 2020 Search Engine Journal
10 SEO Tips to Implement in 2020 SmarterCX
What SEO means for your small business The Business Journals
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The Search Engine Optimization Game Is Getting Tricky
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More Hits are Good for My Website - A Myth You Should Avoid
I hear this all the time. "I can get you listed on 100,000 websites for $29.
Internet Marketing and SEO
Have you ever seen any email offers of getting you to the top of search engines guaranteeing top rankings. Like anything in life there is no quick result without hard work.
Submit Your Website to Search Engines
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Is a High Search Engine Ranking Important for YOU?
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Your Online Home-Based Business Can Lead To Search Engine Stress
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Guide to Search Engine Optimization
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Beginners - Getting Listed In Search Engines
Once you have your web site complete and ready to be listed you need to take a slow step by step approach to get listed in the search engines. If you do it right the first time and then build on that formula, your profits and your site will benefit in the long run.
Maximize Your Search Engine Traffic - 13 Ways to Pull in More Visitors From the Search Engines
Maximizing traffic from the search engines to your web site is not a difficult task but it does require you to think ahead and plan your Search engine optimization strategy carefully. If you have not yet built your web site and are still in the initial planning stages then you may have an easier time of it.
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Black Hat SEO and the Sneaky Redirect
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Two Myths About the Search Engine Listing
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Stay In The Know With Google SMS
The Short Messaging Service (SMS) from Google sends short, quick, text answers in response to your queries from an SMS-enabled mobile device, such as a cell phone. For example, you can look up phone numbers and addresses of local restaurants, do local phone book searches, compare prices from online merchants in Froogle to those you find in local stores, even look up definitions of words from the dictionary.
Sales And Crawlers, Update! Update! Update!
The importance to the algorithmic web crawlers that speed throughout the web is crucial to the successful marketing campaign of your site. Your site would simply be a pretty compilation of HTML, XML, Java and the sort if search engine crawlers did not come around and look over your site.
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History of World / Regional Search Engines and Directories
Computers have become a way of life for people around the world. They are used to research term papers, check weather forecasts, track military progress, exchange ideas (blogs and chat) and to find the cheapest price on items etc.
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