Do-It-Yourself Search Engine Optimization
Search engine optimization, or SEO, is big business. If you rely on search engines to bring visitors to your business website, you need to rely on more than luck. Your business will lag far short of its potential unless your site is optimized and re-optimized for search engine results.
What is search engine optimization?
SEO is optimizing your website for search engines, acquiring inbound links, and monitoring your traffic and referring links to use them optimally. SEO is also studying and monitoring your competitors' techniques.
The goal of SEO is to bring in targeted traffic that is organic, i.e., from search results. When people type in a keyword or phrase that you've optimized your site for, you want your site to appear on the first page, preferably high on that page. Good SEO results in increased traffic without the cost and time spent on advertising.
The SEO industry
Where there's a need, there's an industry ready to help you spend money on that need. SEO firms charge from a few hundred dollars up to six-figure amounts to optimize your site for search engines.
If paying thousands of dollars to an SEO firm isn't in your budget, consider using SEO packages to optimize your site yourself.
A combination of SEO tools is needed to get the best results. The SEO packages described below offer a variety of tools to help you optimize your site for search engines.
SEO tools compared
While we've listed numerous features of each SEO tool, these comparisons are summaries only.
Internet Business Promoter (IBP)
Known for their link popularity tool ARELIS, IBP also produces a three-step suite of tools to help you promote your website:
1. Page optimization
2. Page promotion
3. Results tracking
Price: $179.95 or $349.95.
Links Manager is designed to help users manage reciprocal linking. It doesn't require any software downloads, and current links pages can be imported into it. Some of its features:
Link organization and formatting
Link management and tracking
Price: $19.95 a month.
SEO Administrator automates website promotion with tools that can do these tasks:
Keywords and site visitors
Search engines and directories
Price: from $70 to $150, depending on the version.
With SEO Elite, you can find out exactly what your competitors are doing and copy their strategies. You can find out about your competitors' web pages:
? Keyword density and prominence
Concerning link partners and search engines, SEO Elite can:
? Find thousands of possible link partners
The focus of SEOToolset is to provide data to help with website promotion. The toolset includes:
Search engines and directories
Price: $90.00 per quarter per site.
The 10 tools in the Web CEO package are designed to help you promote and maintain your website, improve search engine results, and analyze site visitors. A summary of these tools:
At your website
Search engines and competition
Price: $295 for one person. A free version is also available.
WebPosition, one of the oldest and most popular SEO tools, offers a five-step SEO process:
1. Determine your position in search engines
2. Research and choose keywords
3. Optimize your pages
4. Design and submit your pages
5. Analyze your results
Price: $149 or $349.
How to hire an SEO firm
If you'd prefer to hire an SEO firm instead, do your research. You'll be spending a minimum of a few hundred dollars, more likely thousands of dollars for a medium-sized or larger website.
While many SEO firms are good at what they do, the field unfortunately has its share of scammers as well. They may tell you that a variety of tricks such as hidden text or cloaking will improve your site's position in search engines. In reality, these techniques may get your site banned from search engines. More information is at these pages at Google.com:
? Webmaster Guidelines
? Search Engine Optimizers
If you're considering an SEO firm, ask how they measure success. Will your site hits be organic? Look at the sites of SEO firms' clients and the site for the SEO firm itself. Do the sites rank well for keywords at these sites? The search engine results for relevant keywords will indicate how successful an SEO firm is.
SEO Content Strategy Tips to Boost Your Ranking in 2019 The Content Standard by Skyword
SEO myths busted by an ex-Googler Search Engine Land
SEO Is Everyone’s Responsibility: 5 Tips to Get Non-SEOs Bought Into SEO Search Engine Journal
The Future of SEO: What SEO & Marketing Pros Need to Understand Search Engine Journal
Elevating Women in SEO: The Industry Still Has a Long Way to Go Search Engine Journal
SEO Keyword Research: 13 of the Biggest Mistakes You MUST Avoid Search Engine Journal
A framework for SEO success with structured data Search Engine Land
Here’s Why Inclusive Web Design with SEO Wins 2020 Search Engine Journal
Here’s how to leverage long-tail keywords for your SEO Search Engine Land
Ongoing Education: Your Secret to SEO Success Search Engine Journal
Real-Time Insight & Real-Time Action in SEO: How Automation Bridges the Gap Search Engine Journal
A 50-Point Audit for Getting Started with Local SEO Search Engine Journal
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Google’s Baby Algorithms: How to Think About Them for SEO Search Engine Journal
What is SEO? businessjournaldaily.com
Google Launches New, Animated Video Series About SEO for Beginners Search Engine Journal
How to find your ideal SEO agency Search Engine Land
Google’s John Mueller Speaks on SEO for Dark Mode Websites Search Engine Journal
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Three Off-Site Tactics That Seriously Boost SEO Traffic MarketingProfs.com
TF-IDF: Can It Really Help Your SEO? Search Engine Journal
Why the University of Arizona changed its abbreviation for SEO Search Engine Land
5 Free Keyword Research Tools for SEO & PPC JumpFly PPC Advertising News
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Video: Eric Enge on Google advice vs. real-world SEO experience Search Engine Land
Redefining SEO in the Age of Digital Transformation Destination CRM
For SEO, How Fast Is Fast Enough? Practical Ecommerce
Tesla Solar: Is Google SEO the Only Issue? Market Realist
Screaming Frog releases SEO Spider version 12.0 Search Engine Land
Benchmarking Beyond SEO: What Competitors' Website Traffic Can Reveal Search Engine Journal
The psychology of SEO on Brains Byte Back The Sociable
University of Arizona switches from UA to UArizona for SEO The Associated Press
SEO: Google's BERT Update Helps Ecommerce Product Pages Practical Ecommerce
Digital Marketing Patch.com
11 Tools to Use for Your YouTube SEO Business 2 Community
Why Discoverability Needs to Be an SEO Focus with Garrett Mehrguth [PODCAST] - Search Engine Journal
Why Discoverability Needs to Be an SEO Focus with Garrett Mehrguth [PODCAST] Search Engine Journal
How to Boost SEO for Coworking Spaces Commercial Property Executive
Barry Schwartz on Covering SEO News, Productivity & How to Grow a Business [PODCAST] - Search Engine Journal
Barry Schwartz on Covering SEO News, Productivity & How to Grow a Business [PODCAST] Search Engine Journal
An Introduction to Python for Technical SEO Search Engine Journal
Travel SEO: 8 Ways to Build Links & Get Press as a Travel Brand Search Engine Journal
How to find cheap & affordable SEO services Business MattersBusiness Matters
Could Blogging Boost Your Ecommerce SEO? Practical Ecommerce
5 SEO suggestions to market your food truck | Commentary Food Truck Operator
5 DIY SEO Tips That Your Small Business Needs Business.com
Rand Fishkin on optimizing for and against Google Search Engine Land
How Google's BERT SEO Update Will Impact Content and Search PR News - For Smart Communicators
Google BERT Update – What it Means Search Engine Journal
WSJ report about Google search manipulation gets a lot wrong Search Engine Land
10 Best SEO Podcasts to Master the Art of SEO 99Signals - Tech News, Tech Hacks, & More
Struggling with ROI on SEO? Here are five steps to better returns Marketing magazine Australia
Minok Seo, of Bristow won $152,973 PotomacLocal.com
SEO Agency In Phoenix Expands Their Services StreetInsider.com
Creative & SEO Copywriter, Penguin General - London The Bookseller
Get the mega SEO and digital marketing bundle for 97% off Android Authority
What Does It Mean to ‘Do SEO’? Search Engine Journal
25+ Unique Blog Post Ideas to Engage Your Readers Search Engine Journal
Expedia Suffers Major Decline, Blames the Changing SEO Landscape Business Deccan
The Best Free SEO Tools to Increase Your Rankings Entrepreneur
Should you do 100% of your SEO in-house? Search Engine Land
My experience with SEO Practical Ecommerce
7 SEO best practices you should be doing regardless of what Google says Search Engine Land
Can SEO Be Made Predictable? Search Engine Journal
6 Brilliant Reasons Why You Should Use SEO Tools Search Engine Journal
7 Ways to Improve Your Website's SEO Business.com
7 Best SEO Tools to Help You Rank Higher in Google Entrepreneur
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