Do-It-Yourself Search Engine Optimization
Search engine optimization, or SEO, is big business. If you rely on search engines to bring visitors to your business website, you need to rely on more than luck. Your business will lag far short of its potential unless your site is optimized and re-optimized for search engine results.
What is search engine optimization?
SEO is optimizing your website for search engines, acquiring inbound links, and monitoring your traffic and referring links to use them optimally. SEO is also studying and monitoring your competitors' techniques.
The goal of SEO is to bring in targeted traffic that is organic, i.e., from search results. When people type in a keyword or phrase that you've optimized your site for, you want your site to appear on the first page, preferably high on that page. Good SEO results in increased traffic without the cost and time spent on advertising.
The SEO industry
Where there's a need, there's an industry ready to help you spend money on that need. SEO firms charge from a few hundred dollars up to six-figure amounts to optimize your site for search engines.
If paying thousands of dollars to an SEO firm isn't in your budget, consider using SEO packages to optimize your site yourself.
A combination of SEO tools is needed to get the best results. The SEO packages described below offer a variety of tools to help you optimize your site for search engines.
SEO tools compared
While we've listed numerous features of each SEO tool, these comparisons are summaries only.
Internet Business Promoter (IBP)
Known for their link popularity tool ARELIS, IBP also produces a three-step suite of tools to help you promote your website:
1. Page optimization
2. Page promotion
3. Results tracking
Price: $179.95 or $349.95.
Links Manager is designed to help users manage reciprocal linking. It doesn't require any software downloads, and current links pages can be imported into it. Some of its features:
Link organization and formatting
Link management and tracking
Price: $19.95 a month.
SEO Administrator automates website promotion with tools that can do these tasks:
Keywords and site visitors
Search engines and directories
Price: from $70 to $150, depending on the version.
With SEO Elite, you can find out exactly what your competitors are doing and copy their strategies. You can find out about your competitors' web pages:
? Keyword density and prominence
Concerning link partners and search engines, SEO Elite can:
? Find thousands of possible link partners
The focus of SEOToolset is to provide data to help with website promotion. The toolset includes:
Search engines and directories
Price: $90.00 per quarter per site.
The 10 tools in the Web CEO package are designed to help you promote and maintain your website, improve search engine results, and analyze site visitors. A summary of these tools:
At your website
Search engines and competition
Price: $295 for one person. A free version is also available.
WebPosition, one of the oldest and most popular SEO tools, offers a five-step SEO process:
1. Determine your position in search engines
2. Research and choose keywords
3. Optimize your pages
4. Design and submit your pages
5. Analyze your results
Price: $149 or $349.
How to hire an SEO firm
If you'd prefer to hire an SEO firm instead, do your research. You'll be spending a minimum of a few hundred dollars, more likely thousands of dollars for a medium-sized or larger website.
While many SEO firms are good at what they do, the field unfortunately has its share of scammers as well. They may tell you that a variety of tricks such as hidden text or cloaking will improve your site's position in search engines. In reality, these techniques may get your site banned from search engines. More information is at these pages at Google.com:
? Webmaster Guidelines
? Search Engine Optimizers
If you're considering an SEO firm, ask how they measure success. Will your site hits be organic? Look at the sites of SEO firms' clients and the site for the SEO firm itself. Do the sites rank well for keywords at these sites? The search engine results for relevant keywords will indicate how successful an SEO firm is.
The Search Engine Optimization Game Is Getting Tricky
For more than 4 years now I have been modifying my work from home based web sites trying to optimize for the major search engines, Especially Goggle. Today with much disappointment I have come to the realization that search engine traffic alone will not make me rich.
More Hits are Good for My Website - A Myth You Should Avoid
I hear this all the time. "I can get you listed on 100,000 websites for $29.
Internet Marketing and SEO
Have you ever seen any email offers of getting you to the top of search engines guaranteeing top rankings. Like anything in life there is no quick result without hard work.
Submit Your Website to Search Engines
Some search engine submissions are free and some pay for this benefit but before I get into it I would like to place a little word of warning.There will be some places that will offer to submit your website to hundreds or even thousands of search engines for free.
Is a High Search Engine Ranking Important for YOU?
In the process of designing a website for clients the question inevitibly arises "How do I get a good search engine ranking?". This is a very good point and the answer is not as clear cut as you may think.
20 Ideas for Creating Traffic Rich, Search Engine Friendly Pages
Sometimes questions will arise around the subject of gateway information pages or doorway pages. People have heard that "doorway pages" are BAD and some have stated that search engines "hate doorway pages".
9 Steps to Getting Better Search Engine Rankings
You finally have a website and you are ready to sit back and let the visitors start rolling in. How does that saying go? "If you build it they will come.
Using Meta Tags Wisely to Attract Search Engines and Visitors
There are certain tricks and techniques in SEO industry, which can fetch you real quick and top ranking in short run and get banned for ever, which I am discussing in this article. Before optimizing any site, always follow code of ethics and never spam.
Your Online Home-Based Business Can Lead To Search Engine Stress
As a member of several search engine optimization forums, I have recently noticed (especially since Yahoo recently decided to try their hand at competing with Google) that the stress level of many webmasters has gone way up. This applies not only to webmasters involved in Internet-based home businesses, but to webmasters in general.
Guide to Search Engine Optimization
What is Search Engine Optimization?Search Engine Optimization or SEO for short is modification done in the web site design, coding, content and/or structure of a web site in an effort to achieve the higher ranking within search engines. Search Engine Optimization are done to attend the highest ranking in the search engine results for some targeted keywords or key phrases.
Beginners - Getting Listed In Search Engines
Once you have your web site complete and ready to be listed you need to take a slow step by step approach to get listed in the search engines. If you do it right the first time and then build on that formula, your profits and your site will benefit in the long run.
Maximize Your Search Engine Traffic - 13 Ways to Pull in More Visitors From the Search Engines
Maximizing traffic from the search engines to your web site is not a difficult task but it does require you to think ahead and plan your Search engine optimization strategy carefully. If you have not yet built your web site and are still in the initial planning stages then you may have an easier time of it.
Surviving the Search Wars - Local Directories
The pursuit of online information has become an increasingly dynamic and competitive marketplace during the past three years. Global heavyweights such as www.
Black Hat SEO and the Sneaky Redirect
Are shades of grey SEO really Black Hat SEO?Black hat SEO is a strategy which gets a web page or entire site banned from a search engine.A shade of grey is when you use a black hat strategy but your site has not been banned yet.
Two Myths About the Search Engine Listing
Getting top search engine listing is perhaps one of the hottest subjects in the internet marketing world. The problem is that many discussions on this subject are based on speculation.
Stay In The Know With Google SMS
The Short Messaging Service (SMS) from Google sends short, quick, text answers in response to your queries from an SMS-enabled mobile device, such as a cell phone. For example, you can look up phone numbers and addresses of local restaurants, do local phone book searches, compare prices from online merchants in Froogle to those you find in local stores, even look up definitions of words from the dictionary.
Sales And Crawlers, Update! Update! Update!
The importance to the algorithmic web crawlers that speed throughout the web is crucial to the successful marketing campaign of your site. Your site would simply be a pretty compilation of HTML, XML, Java and the sort if search engine crawlers did not come around and look over your site.
Creating A Search Engine Copywriting Plan
Search engine copywriting has become an extremely important part of the overall search engine optimization process. However, in addition, search engine copywriting has developed into a misunderstood craft.
How to Make More Money with Your Mambo 4.5.1 Site
For those of you who are not familiar with Mambo - it is an easy to use content management system that can be freely downloaded from http://www.mamboserver.
History of World / Regional Search Engines and Directories
Computers have become a way of life for people around the world. They are used to research term papers, check weather forecasts, track military progress, exchange ideas (blogs and chat) and to find the cheapest price on items etc.
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