Keywords, Choose Them Wisely
By now you have likely heard that keywords and keyword phrases, are extremely important in having search engines display your website. So how do you choose them? Guess? Ask a friend? Check successful competitors sites? There is a better way!
First let's digress. There are a lot of things that affect your ranking in search engines and ultimately how many sales you make from you website. The quality of the (and amount of) content on your site, how many links point to your site, what keywords are used, how they are used, even the age of your site can play a factor. Large companies spend thousands on getting their companies to the top of the rankings and keeping them there. If you're a small company trying to compete with these large budgets, you are likely to come up short.
So, how can a small business with a far more moderate budget compete? Niche Marketing! People searching for information on products don't always use the keywords you would expect them to use. And just because a competitor has a large enough budget to reach the top with a certain keyword or keyword phrase doesn't mean you will be able to. Niche phrases are sets of keywords that people are using to search in the search engines. If you are able to rate high on these niche phrases you will see an increase of traffic. To find out what words people are using you need to use one of the word tracking sites. These sites find out from the search engines exactly what phrases your potential customers are using.
For example using Google, "used cars" turned up 36,900,000 results; if you don't show up in the first 10-30 results it is very unlikely you will ever have someone click on your site. In this case every major car dealer and thousands of smaller dealers are competing for those same 10-30 spaces. You have a huge amount of competition. Likely though your potential customers also see this huge number and if he or she can't find what they are looking for they will try to limit the search. If they are looking for a local dealer they may try adding a city. My office is near Redding California. By entering "used cars Redding", I still receive 205, 000 results. That's a lot closer and maybe I could optimize my pages to reach near the top, BUT will my efforts really produce the results I want?
So far I have only guessed that my potential customers are really using this search phrase. If I check my competitor's site I will only be able to see their guesses. That is where word tracking comes to play. There are a number of sites that offer word-tracking services. Some are free, others charge for their service.
The advantage I've found of using a paid word-tracking site over the free sites is that at the free sites, you are told how many times a word has been searched for but there is little or no other information provided. These extra features are what help you to make the best decision on your keywords. These features include keyword suggestions based on your starting keyword, and most importantly the ratio of how many people use that phrase verses how many competitors are using the phrase. It takes a little time to learn how to make the best use of word tracking software, but it is well worth the effort. If you are having someone else optimize your site, insist that they find out what phrases are being used.
Using word tracking you will be able to tell how much competition you have for each phrase and how often the phrase gets used, so that you can optimize a website page for phrases that will get clicks to your site. To illustrate the point, would you rather have 0% of the clicks resulting from 1000 searches or 20% of the clicks resulting from 100 searches? If you choose keyword phrases that will put you at the top of the search engines lists you are far more likely to see results you want.
That's the benefit of choosing your keywords wisely!
Build SEO seasonality projections with Google Trends in Python Search Engine Land
Soapbox: SEO community must temper responses when idea-sharing to avoid shaming - Search Engine Land
SEO in 2020: Going Beyond Google Search Engine Journal
How Hackers May Be Hurting Your SEO Search Engine Journal
Google’s SEO Best Practices Summed Up in New Video Search Engine Journal
Tackle Search Engine Optimization With This Course To Become a Pro Interesting Engineering
This SEO training can make you the high-paid expert who truly knows digital marketing. - The Next Web
5 of the Most Complex SEO Problems & How to Fix Them Search Engine Journal
I Love SEO: 10 Reasons Why We 💘 SEO Search Engine Journal
Google’s John Mueller on Word Count for SEO Search Engine Journal
SEMrush to SEO success bne IntelliNews
5 Ways SEO & Web Design Go Together Search Engine Journal
Vlog #47: Rhea Drysdale On Saving Clients Money With SEO & Hyperlocal SEO Changes - Search Engine Roundtable
Vlog #47: Rhea Drysdale On Saving Clients Money With SEO & Hyperlocal SEO Changes Search Engine Roundtable
A Major Hollywood Studio Turns to SEO to Boost Ticket Sales Search Engine Journal
Managing SEO for Non-SEOs: 3 Simple Tips Search Engine Journal
Google Video SEO Explained: On Page, Multimedia, Black Hat & Search Console - Search Engine Roundtable
Google Video SEO Explained: On Page, Multimedia, Black Hat & Search Console Search Engine Roundtable
Yelp SEO: How to Optimize Your Listings & Rank Higher Search Engine Journal
Optimizing the Optimizers: New Tools for SEO Success MarTech Series
How to Beat Big Brands in SEO Search Engine Journal
SEO vs. PPC: When is the Right Time to Pay? Business 2 Community
How BERT is helping SEO agencies focus on collaboration strategies Search Engine Land
Long Tail Keywords and SEO Search Engine Journal
Enterprise SEO: Planning Your 2020 SEO Strategy Search Engine Journal
When Do You 'Need' SEO? Forbes
6 Ways to Know If Your SEO Is Broken Practical Ecommerce
How To Unlock Your Business's Potential With Tailor-Made SEO Women Love Tech
Microsoft Lists SEO as the Most Important Hard Skill for Marketers Search Engine Journal
Leverage Python and Google Cloud to extract meaningful SEO insights from server log data - Search Engine Land
Leverage Python and Google Cloud to extract meaningful SEO insights from server log data Search Engine Land
How Will AI Change the Future of SEO? ReadWrite
Citations & Local SEO: The Ultimate Beginner’s Guide Search Engine Journal
Best Free Online SEO Training Courses in 2020 Search Engine Journal
8 Ways to Become a Great SEO Consultant Search Engine Journal
Warner Bros. renamed the Harley Quinn movie for better SEO Search Engine Land
A Definitive Guide to Mobile SEO Search Engine Journal
The SEO Agency KPIs Dashboard: A Way to Unlock Growth Search Engine Journal
It’s Time to Put the ‘Marketing’ Back in ‘Content Marketing’ Search Engine Journal
Voice Search has taken the SEO industry by storm: MMA and GroupM report ETBrandEquity.com
My Site Audit Says ‘Low Word Counts’ – Is That Important? Search Engine Journal
Search Engine Optimization (SEO) Tools Market Trends Keep Reading
16 On-Page SEO Factors You Must Update On Your Blog At All Times Business 2 Community
Topic Clusters: Maximize Your Content's SEO Performance Business 2 Community
Seo, West Ranch boys hoops celebrate win on Senior Night Santa Clarita Valley Signal
Search Engine Optimization (SEO) Tools Market Research Report Industrial Opportunity Size and Growth Forecast to 2028 With Top Key Players - News Times
Search Engine Optimization (SEO) Tools Market Research Report Industrial Opportunity Size and Growth Forecast to 2028 With Top Key Players News Times
Charles Travers Debuts New SEO Agency Focused on Empowering Companies in the Digital Age - PRUnderground
Charles Travers Debuts New SEO Agency Focused on Empowering Companies in the Digital Age PRUnderground
iProspect India to handle SEO for ZEE5 Global ETBrandEquity.com
Does Seo Ji-hye of Crash Landing on You suit the chaebol heiress look? South China Morning Post
Google Search Console Has New Tools to Help With Site Moves Search Engine Journal
An Adaptive Framework for Link Building Campaigns Search Engine Journal
SEO Halifax – Scotia Blue Marketing Helps Businesses Get Found Online - Press Release - Digital Journal
SEO Halifax – Scotia Blue Marketing Helps Businesses Get Found Online - Press Release Digital Journal
Seo Ji Hye And Kim Jung Hyun Share Feelings For Each Other Amidst Danger In “Crash Landing On You” - soompi
Seo Ji Hye And Kim Jung Hyun Share Feelings For Each Other Amidst Danger In “Crash Landing On You” soompi
Park Min Young, Seo Kang Joon, And Lee Jae Wook Talk About How Well They Match Their Characters In New Drama - soompi
Park Min Young, Seo Kang Joon, And Lee Jae Wook Talk About How Well They Match Their Characters In New Drama soompi
SEO Service Provider Services Market Size, Development Status and Outlook by Top Players Till 2025 - Nyse Nasdaq Live
SEO Service Provider Services Market Size, Development Status and Outlook by Top Players Till 2025 Nyse Nasdaq Live
SEO expert has "best wife in the world" on Google Bournemouth Echo
SEO in 2020: What Basics You Need to Know to Be Successful Search Engine Journal
Get rid of "You haven't activated your Yoast SEO Premium subscription yet" nagging alert message - NovoNews
Get rid of "You haven't activated your Yoast SEO Premium subscription yet" nagging alert message NovoNews
'Crash Landing on You' gives fans new couple to ship with Kim Jung-Hyun's Seung-jun and Seo Ji-hye's Seo Dan - MEAWW
'Crash Landing on You' gives fans new couple to ship with Kim Jung-Hyun's Seung-jun and Seo Ji-hye's Seo Dan MEAWW
Seo Kang Joon And Park Min Young Live In 2 Completely Different Worlds In Upcoming Romance Drama - soompi
Seo Kang Joon And Park Min Young Live In 2 Completely Different Worlds In Upcoming Romance Drama soompi
Local SEO Tools Market will go beyond Imagination in forthcoming Period with Top Vendors like BrightLocal, Moz, Synup Inc., Yext, SEMrush, NAVADS BV - Instant Tech News
Local SEO Tools Market will go beyond Imagination in forthcoming Period with Top Vendors like BrightLocal, Moz, Synup Inc., Yext, SEMrush, NAVADS BV Instant Tech News
What Does It Mean to ‘Do SEO’? Search Engine Journal
SEO Strategy Guide: Beat Your Competition in 2020 Search Engine Journal
What is SEO? businessjournaldaily.com
Local SEO Tools & Software Market | Competitive Analysis, Industry Dynamics, Growth Factors and Opportunities During (2020-2026) - Weekly Wall
Local SEO Tools & Software Market | Competitive Analysis, Industry Dynamics, Growth Factors and Opportunities During (2020-2026) Weekly Wall
What Is SEO? How Does It Work? Myths, Mistakes, and 9 SEO Best Practices Business 2 Community
Twitter Can't Get Over How Seo Dan's Story Ended In 'Crash Landing On You' - Cosmopolitan Philippines
Twitter Can't Get Over How Seo Dan's Story Ended In 'Crash Landing On You' Cosmopolitan Philippines
SEO Penalties: The 6 Ways Your SEO Strategies Aren't Helping You Business 2 Community
3 Places for SEO Beginners to Focus Their Time Search Engine Journal
7 Basic SEO Best Practices You Can Learn from Huge Travel Brands Search Engine Journal
'Dr Romantic 2' Week 7 sees Dr Seo Woo-jin getting kidnapped, Kim Sabu and Dr Park at each other again - MEAWW
'Dr Romantic 2' Week 7 sees Dr Seo Woo-jin getting kidnapped, Kim Sabu and Dr Park at each other again MEAWW
SEO Keyword Research: 13 of the Biggest Mistakes You MUST Avoid Search Engine Journal
What is SEO? Quick Guide to Search Engine Optimization Business 2 Community
Kwon Nara Is Torn Between Her Feelings Towards Park Seo Joon And Her Career In “Itaewon Class” - soompi
Kwon Nara Is Torn Between Her Feelings Towards Park Seo Joon And Her Career In “Itaewon Class” soompi
Google Explains How to Use Headings for SEO Search Engine Journal
7 SEO best practices you should be doing regardless of what Google says Search Engine Land
Can SEO Be Made Predictable? Search Engine Journal
The best of Park Seo-joon, Korea’s ‘master of romantic comedy’ South China Morning Post
SEO in 2020: What Role Do Keywords Play? Search Engine Journal
6 Easy But Stupid SEO Tactics You Must Avoid Search Engine Journal
Absolute & Relative Links How Do They Rank?
The question for this article is whether or not you should use "absolute url's" or "relative url's"? Not only that, this article researches whether or not Google ranks these methods differently.Absolute: You use the entire url pointing to the designated page.
5 Qualities to Look for in a Search Engine Optimization Program for Your Website
These days with millions of websites out there, you need a way to get noticed. When your company website is ranked highly in the major search engines, customers from all over the world can find your front door.
How to Use the Google Patent to Get More Traffic
According to the recent release of the Google Patent Application, many of the things you're doing to get better page rank and increase your position in natural search are about to be history. It's frightening how much things are going to change.
Banned By Google And Back Again
The date: 29th July 2005. The time: early morning.
Gaining Additional PageRank
Google is the major search engine webmasters have to deal with in regards to gain traffic from a search engine. Yes, Yahoo and MSN are big, too - but they are only follow-ups compared to Google's popularity.
How Do I Improve My Web Site Conversion Rate? Part 2
Question 1Does it help to track visitor behavior on websites through software?Yes is the simple answer. No debate is required but I'll offer a simple explanation.
The Long And Short Of It Is That These Two Sales Techniques Are The Same
With the Internet beginning to stand up and be counted as an online business medium, many are beginning to realize that selling online is not only possible, but very profitable. People are seeking ways to improve their sales technique online and close on more of their website visitors.
Google Rank Cake
6 cups thick content mix 1 jar word of mouth, whipped 2 tablespoons meta tags 1 cup creativity1) In a bowl, stir content mix with 1 cup creativity. Stir.
The Smart Way To Get Listed On Google!
So you want to get listed on Google? And you want a GOOD listing on Google? "But my website is not popular and is too new to be noticed by Google," you say?Well, I have a solution to your problem.There are couple ways to get listed on Google.
Basic Search Engine Optimization For Dummies
OK, you published your site, now you just sit by the phone with a notepad as the orders pour in, right? Well, weeks go by and nothing happens. What's wrong?Oops, you forgot to submit to search engines.
Utilizing Popular Directories as Free Link Sources
If you're a webmaster, you've probably spent almost as much time going after link exchanges as actually building your website. Gaining in-bound links, especially from websites with a higher PageRank than your own, can increase your own PageRank on Google, and help your site attain a better overall ranking in Google search results.
Screwed: Is this an inevitability in the SEO World?
By about 2pm everyday, each of my team members has spoken to a good handful of clients and potential clients who have been speaking with other SEO firms. This an absolutely wonderful thing to see, as in the past in our industry, not enough of our consumers were questioning what they were purchasing.
Link Popularity: Distribute Content, Not Just Links
You've spent many hours trying to increase your online traffic with your linking campaign. You've sent out 200 e-mails pleading with other web sites to trade links with your site.
Google vs. Yahoo -- How To Rank High On Each One
Google likes incoming links, especially links from high-ranking, on-topic pages that include keywords in the link text. Google doesn't like over-optimized, high keyword densities and over use of keywords in headings, etc.
Supply & Demand - Stop Attacking Good SEO Companies!
As I read the latest news online about what Google has done to many webmasters all over the world, I am left discussed towards some of the comments people are making against SEO Companies.Please don't be quick to blame seo companies.
Keyword Optimization - How To Achieve It
The most important thing you can do for your business and your website is develop relevant keywords that are not too competitive yet generate targeted traffic to your website.It's called keyword optimization.
Guide to Search Engine Optimization
What is Search Engine Optimization?Search Engine Optimization or SEO for short is modification done in the web site design, coding, content and/or structure of a web site in an effort to achieve the higher ranking within search engines. Search Engine Optimization are done to attend the highest ranking in the search engine results for some targeted keywords or key phrases.
Is Reciprocal Linking Dead?
I just read an article at SitePro News that really rings my bell.It was written by Mike Banks Valentine.
SEO: When Being Optimized Can Hurt
It's a marketing dream come true: A potential customer, looking for what you have to offer, types a few words into her favorite search engine and voila! She is led directly to your website where she can go from "prospect" to "customer."The best part is, it didn't cost you anything (except time and elbow grease) to get to the top of her results.
Anchor Text Optimization
Anchor Text (also called phrase linking) can significantly improve your web pages relevance in the search engines. Optimized or keyword rich anchor text can help your web site gain positioning in the search engines as well as help drive better targeted search traffic.
|home | site map|