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SEO Information |
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Search Engine Optimization - Enhancing Web Site Visibility
I've had several prospects and clients say to me "I want my web site to come up on top in search engines." And some have been contacted by an SEO company asking for lots of money and claiming that they can guarantee top search engine results, which in many cases is just false promises. There is no quick and easy way to make a web site display in the top 10 on search engines. Getting a web site to come up high in search engines "naturally" can take time and effort. When I say naturally, I mean without paying to be a sponsored link. The content of the web site has to be relevant. By this, I mean the web site content should be very descriptive, and ideally unique, about your business, product or service. This way search engines can rank your site according to this detailed, descriptive and relevant content. Some reasons that a web site will rank high: * Content is relevant to the company or business web site. * Keyword and keyword phrases are used in important tags such as title, description Meta tag and Header tags. * Site has been updated with new content regularly. * Other related businesses web sites have links to your site. The title of each page needs to be descriptive of the page and not just the web site. So keywords and the site or business name should be built into the title of each page. Avoid using any word more than three times in the title tag. Make Meta tags keyword-focused. Meta tags are tags in the HTML web page that describe certain things about the page such as the page description, list of keywords, page author, etc. The tags that are important here are the keywords and description Meta tags. For images on the site, alternate text should be set to keywords as well. Alternate text is the text displayed before an image is completely downloaded and displayed. Alternate text will be displayed in place of the image for text only browsers and if you've disabled the show pictures option in your browser settings. A title can also be set for an image, and by hovering your mouse over an image; the title text will be displayed in most browsers. Header tags should be used in your web pages, where possible. Search engines look for the h1-h6 Header tags as important indicators for what the text of the document will contain. Here is an example of building keywords into your hierarchical web page to enhance search engine results. View an example diagram here of building keywords into your hierarchical web page to enhance search engine results. Prominent tags used are title, description Meta tags, keyword Meta tags and h1 and h2 header tags. Keyword phrases relavent to the business of the web site should exist in the content of the web page as well is in these important HTML tags. Search engines analyze the text for relevant keywords, among other things, and rank the page accordingly. Additional keywords can be used throughout the document. Many experts recommend not using any keyword in excess of 5% of the total text of the page. Doing so may actually lower your ranking. A site map can help your search engine ranking as well as help your web site visitors find what they're looking for. For more information on this topic, and other search engine optimization topics, visit google.com. These are some basic techniques used to achieve higher visibility in search engines, and should help you attain higher results if they are used along with efficient, valid HTML markup. Contact us if you'd like more information on how we can help you achieve high web site visibility. Norm Euker of NJE Design provides high quality web design, Internet and email marketing to small businesses.
MORE RESOURCES: What Is Important to Know About SEO in 2021 The Southern Maryland Chronicle Content consolidation among winning SEO strategies, award winners say Search Engine Land How to Do a Content Gap Analysis for SEO Search Engine Journal Video: Dawn Beobide on the importance of training your developers on SEO Search Engine Land How SEO works and how to use it to rank higher in search results - Business Insider Business Insider International SEO for 2021 & Beyond: 9-Point Checklist for Success Search Engine Journal 17 SEO & Digital Marketing Expert Tips from SEJ eSummit 2021 Search Engine Journal All SEJ eSummit Presentations Are Now Online: Binge on SEO, PPC, Content & More Search Engine Journal How to Hire an Enterprise SEO Expert for Your Marketing Team Search Engine Journal Do Incognito Searches Affect SEO or Rankings Search Engine Journal Top 5 SEO Examples For Manufacturers ThomasNet News Vlog #104: Dawn Beobide On Educating Your Developers On SEO (Part One) Search Engine Roundtable Learn How to Take Your Enterprise SEO to a New Level at eSummit Search Engine Journal Google Ranks Webpages, Not Websites Search Engine Journal Get Started on your Law Firm SEO Action Plan The National Law Review SEO year in review 2020: COVID forces platforms to adapt their local and e-commerce offerings, and more Search Engine Land SEJ eSummit Is TODAY: Accelerate Your SEO & Marketing for 2021 Search Engine Journal Healthcare SEO Fundamentals to Grow Your Medical Practice Search Engine Journal A Quick Guide to SEO for Non-Profits [Infographic] Social Media Today These Common SEO Mistakes Can Torpedo Your Rankings Builder Magazine No-Click Searches Require a New Way to Measure SEO Results Search Engine Journal WordPress All in One SEO Auto Updates Cause Backlash Search Engine Journal SEO Agencies and Professionals can Accurately Study their Digital Performance with a Keyword Rank Checker Seekers Time Tips to hire an SEO agency - - VENTS Magazine VENTS Magazine 87 Top eCommerce SEO Tips - Business 2 Community Business 2 Community Enterprise SEO in 2021: The Importance of Insights & Value of Action Search Engine Journal Congratulations to Joe Wheeler, our January Employee of the Month Internet Marketing News Award-winning tips from the 2020 Search Engine Land SEM and SEO agencies of the year Search Engine Land How to Improve Your SEO Ranking (4 Must-See Tips!) Business 2 Community Meet Rahul Dakare, the SEO expert making a fortune Hindustan Times Dealing With "This Is The Way Our Old SEO Did It" Search Engine Roundtable SEO Poll: SEO Content Priorities Search Engine Roundtable Skyrocket Your Brand’s Digital Media Presence With Umer Anees the SEO Expert From Pakistan Yahoo India News Stellar SEO Creates a New Division Providing Law Firm SEO Services - Press Release - Digital Journal How your business can benefit from SEO Business MattersBusiness Matters Image: 7 SEO Digital Marketing Trends for 2021 Business 2 Community International SEO Roundup - what are the differences between countries when developing their SEO? MintTwist Blog Global SEO Platforms Market 2025: SharpSpring, AgencyAnalytics, Oracle Market ing Cloud, KIZEN, Act-On, etc. NeighborWebSJ Miami SEO Agency Tips On Google Maps Marketing Programming Insider Enough With The B.S. Resolutions: In 2021 We Optimize Them Search Engine Journal Infidigit bags SEO mandate for cure.fit ETBrandEquity.com Gozoop wins integrated media, SEO mandate for EuroSchool group ETBrandEquity.com SEO Software Market Analysis by Region Analysis and Business Development, By 20 Business-newsupdate.com No need to search far for tips on SEO Worcester News True Beauty ending: Will Seo Jun break up with Ju Gyeong? Read current speculations - Republic World Google Reportedly Blocking Australian News From Search Search Engine Journal 3 PR and marketing trends to watch in 2021 AZ Big Media SEO Software Market Set to Register healthy CAGR During Forecast (2021-2025) – NeighborWebSJ NeighborWebSJ 5 cute moments from True Beauty: Seo Jun, Lee Su Ho, Ju Gyeong’s love triangle and more Republic World Junior SEO Analyst job, Cape Town Bizcommunity.com How to Optimize Your Website for Local Search in 2021 Business 2 Community How to Learn SEO: A U.S. News Guide U.S. News & World Report SEO 101: Get Your SEO Guide for Beginners [EBOOK] Search Engine Journal 3 Things You Must Know About SEO in 2021 Search Engine Journal RIP antiquated SEO: Google’s guidelines stress quality content Digital Commerce 360 YouTube SEO for Beginners: 10 Best Practices to Get You Started Search Engine Journal 10 Reasons Why SEO Doesn't Work Search Engine Journal 3 Steps to Better Content: Power up Your SEO with Audience Understanding Search Engine Journal The 10 Commandments Of SEO Forbes How to Turn SEO Into a Measurable Revenue Generator Search Engine Journal The 3 main components of SEO AZ Big Media The Complete Guide to SEO for Course Creators Entrepreneur |
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