An SEO Checklist
Would you like a checklist of the important steps to take in optimizing a web site? Well, here it is:
1. Use a keyword research tool to find profitable phrases (i.e. those that are actually being searched for).
2. Build each page optimized for a single keyword phrase. Also sprinkle in some secondary keywords relevant to the main keyword.
3. Link your web site together so that all pages are only a couple of clicks away from the homepage.
4. Use text links instead of fancy graphics or buttons to link to your pages.
5. When you add a link to a page where the main keyword phrase for that page is "blue widgets", make sure the links to that page include the phrase "blue widgets".
6. Build a sitemap.
7. Add articles / Content to your web site and add links from these articles to your important pages.
8. Get quality link partners.
Once you have completed these 8 steps, repeat steps 7 & 8 over and over again. I would say that 80% of your time on a new site should be steps 7 and 8. Add content & find link partners. A great way of getting links into your site is writing and publishing articles on article submission sites. When webmasters take up your article and publish it on their site, you get an incoming link to yours.
As your site climbs in the search engine rankings, you can decide when you are happy with your rankings and reduce the amount of time spent on 7 & 8.
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All about SEO or SFO?
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The point of optimizing your website is so that you will get ranked higher in the search engines and receive more visitors to your site. As a result, you will increase sales and revenue.
8 Essential SEO techniques
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The Simple Formula To Search Engines
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Give the Folks at Google What They Want
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What Constitutes a Complete and Effective SEO Campaign?
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Can Google Really Deliver Country Specific Searching?
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Effective Search Engine Use
The Internet is a wonderful place full of resources that can be really helpful for us.The best way for finding information is through a virtual search engine.
Search Engine Optimization that Works in the Long-Term
Search engines are constantly tweaking their ranking algorithms and when that happens some pages lose their top ranking positions. One such event was the infamous Florida Update.
Webmaster-Friendly Google Operators
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The Changing Face of Search Engine Optimization
With the ever evolving internet market for just about anything you can imagine and Google's index growing to almost 9 billion pages, and counting, there is little dispute amongst search engine optimizers that our job is getting much harder. From linking to articles, and density to ontology, our industry changes as fast as any other.
Cracking the Google Code: Under the GoogleScope
Google's sweeping changes confirm the search giant has launched a full out assault against artificial link inflation & declared war against search engine spam in a continuing effort to provide the best search service in the world? and if you thought you cracked the Google Code and had Google all figured out ? guess again.Google has raised the bar against search engine spam and artificial link inflation to unrivaled heights with the filing of a United States Patent Application 20050071741 on March 31, 2005.
How To Measure Search Engine Marketing ROI
According to the Search Engine Marketing Professional Organization (SEMPO), advertisers spent $4 billion in 2004 on search marketing programs and are expected to spend 39% more than that this year.Search engine marketing appears to be a great way to advertise but is it right for you and your business? If you are not already employing search engine marketing(SEM) for you business is there a way to forecast the return should you decide to invest in it? Is there a way to measure the results you are getting if you have already invested in SEM?The answer is mostly yes.
Utilizing Popular Directories as Free Link Sources
If you're a webmaster, you've probably spent almost as much time going after link exchanges as actually building your website. Gaining in-bound links, especially from websites with a higher PageRank than your own, can increase your own PageRank on Google, and help your site attain a better overall ranking in Google search results.
Guide to Getting Linked
Getting links from other websites pointing to your site can sometimes seem very hard and time consuming. There are several ways to get people interested in your site, you've just got to be creative with it and think more in terms of putting yourself in the other webmaster's shoes- figure out what the advantages are for them to be linked to you!One thing that you often hear is that to attain a high Page Rank thru Google, (which, let's face it, is the Big Daddy of Search Engines) that you have to link to other high PR sites.
Google Wireless - Search Away From Home
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Search Engine Optimization for Beginners
If you are confused about terms like "search engine optimization" or having a "search engine friendly" site, then listen up! I am here to help.Depending on how long you have had, or considered having, a website online, you have heard terms thrown around like the above or even worse, acronyms! SEO comes to mind.
Google, Adsense, SEO, and How It All Works
Google uses an algorithm to determine the search engine results (SERPS). The algorithm is based upon certain factors that include keyword density, Meta Tags, anchor tags, image tags, back links, etc etc etc.
60 Day Sandbox for Google & AskJeeves; MSN Indexes Quickest, Yahoo Next
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10 Basic Rules for Where to Place Your Keywords
First of all, Google and most other search engines do NOT look at the META keyword tag. Many people say not to bother with it, but I use the META keyword tag and I place my keyword phrases in it.
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