How To Improve Your Search Engine Ranking
With search engines like Google currently indexing over 8 billion pages, it is becoming more and more difficult to get a top search engine ranking. Type in a popular search phrase such as "Internet Marketing" into Yahoo or Google and you will be returned over 8 million results!
Unless your website is in the first two or three pages, it is unlikely that you will receive many visitors from search engines.
So what should a webmaster do to give their website the best chance of ranking high in the search engines?
All search engines work slightly differently and have ever changing algorithms for ranking web pages, but these tips can be applied when planning, developing or marketing a website to help you reach that top page of search engine results.
(1) Choose your keywords carefully
It's extremely important to set aside time to research your keywords. It's best to do this in the planning stages, before developing your website, but many of us start a website without knowing a thing about how the search engines work, so you may find yourself doing this weeks or months later.
Try to choose phrases that are searched on frequently and if possible have a low number of competing websites.
To get an idea of the number of times a keyword is searched for per month, type a keyword into the box at
This will tell you how many times your keyword was searched on in the previous month (based on Overture's partner search engines) and give you a list of similar keywords.
Another useful tool to help you choose your keywords is Word Tracker. This tool will help you choose your keywords and give you a "KEI" for each set of keywords based on the popularity of the keyword (number of searches) and the amount of competition.
You can try this out for free on Wordtracker
If you manage to pick your keywords in the planning stages you may even be lucky enough to find a domain name that contains your keywords.
(2) Optimise your pages
Once you have decided on your keywords you will need to optimise your pages for those keywords. Here are a few tips.
- Ensure that the Title of your page contains your keywords.
- Mention your keywords inside the meta tags. Most search engines no longer use meta tags, but some make use of them so it is still worthwhile using these.
- Try to make sure that the first occurance of readable text on your page contains your keywords
- Ensure that your keywords are mentioned in the initial paragraph of your page
- Use your keywords throughout the text of your page - but be careful not to overdo this. Your page should still be readable by humans!
- Use your keywords between the headline tags on your page ("H1" tags or H2/H3 if H1 is too big)
- Occasionally bold or italicise your keywords
- Make sure that links pointing back to each page on your site contain the keywords for each page
- Give all your images an "ALT" tag and put your keywords in here too - again, don't overdo this
- Try to put some of your keywords in your outbound links
(3) Start Linking
One of the most important criteria in getting a good search engine ranking is the number of backlinks you have to your website from related websites.
Type in your chosen keywords to Yahoo or Google and take note of the top 3 sites returned to you.
Now go to Link Popularity Checker and put the URLs of the top three sites into the linking tool, along the URL of your own site.
Have a look at the difference between your site and the top 3 sites and this will give you an idea of how many links you need in order to get a top search engine ranking for these keywords.
The best ways to get links back to your site are:
- By writing articles related to the subject of your website and getting them published on the internet
- Reciprocal Linking with other related websites
- Posting on newsgroups and forums that allow you to have a signature attached to your posting (with your uRL in it)
- Submitting your site to directories.
Try to make sure that the anchor text (clickable text) that links back to your site contains your keywords.
(4) Add Content Regularly
Another thing you may have noticed is that top ranking websites have lots of content.
Regularly updating your website and adding fresh content will also help your site to rank more highly in the search engines.
If you don't have time to create your own unique content there are plenty free articles available Just type "Free website content" into Google and you'll have your pick of the 18 million results that it returns to you!
To improve your ranking, follow steps 1 and 2 above and repeat steps 3 and 4 regularly.
Google’s John Mueller Speaks on SEO for Dark Mode Websites Search Engine Journal
What Does It Mean to ‘Do SEO’? Search Engine Journal
What Entrepreneurs Should Know About SEO Business.com
Moz launches Domain Analysis, free tool for SEO metrics Search Engine Land
Can SEO Be Made Predictable? Search Engine Journal
SEO: Expertise in 1 Area Can Lead to Weakness in Others Practical Ecommerce
The Top 4 Enterprise SEO Platform Tools: An In-Depth Review Search Engine Journal
Redefining SEO in the Age of Digital Transformation Destination CRM
Can SEO Have a Negative Effect? Search Engine Journal
A Guide to On-Page SEO for Ecommerce Websites Search Engine Journal
10 Alternative Ways to Level Up Your SEO Skills Search Engine Journal
3 Places for SEO Beginners to Focus Their Time Search Engine Journal
5 Ways SEO Helps Marketers Work Smarter with Bigger Brands Search Engine Journal
7 Coding Barriers to SEO Success Practical Ecommerce
An Introduction to Python for Technical SEO Search Engine Journal
7 SEO 'Rules' to Ignore for Ecommerce Practical Ecommerce
One Tool for Improving Image SEO for the Future Search Engine Journal
Multiple H1s won’t get in the way of your SEO, Google says Search Engine Land
Should you do 100% of your SEO in-house? Search Engine Land
SEO 2020: Top 15 Google Page Ranking Factors hypebot.com
My experience with SEO Practical Ecommerce
Google’s John Mueller Asks Why SEOs Don’t Publish Their Address Search Engine Journal
Image SEO: A Step-by-Step Guide for Ranking in Search Engines [Infographic] MarketingProfs.com
Aleyda Solis on International SEO & How to Be Super Productive While Traveling [PODCAST] - Search Engine Journal
Aleyda Solis on International SEO & How to Be Super Productive While Traveling [PODCAST] Search Engine Journal
SEO Company Winnipeg Search Engine People
What Is Forensic SEO? Search Engine Journal
BrightEdge Unveils New Technology That Puts SEO on Autopilot Search Engine Journal
BrightEdge promises ‘self-driving SEO’ with new Autopilot offering Search Engine Land
GIVEAWAY: Win an SEJ SEO-Themed T-Shirt! Search Engine Journal
How a content audit can improve your organic SEO performance Search Engine Land
Brian McDowell on Enterprise Ecommerce SEO, Mobile & Respect [PODCAST] Search Engine Journal
80 SEO & SEM Statistics That Prove the Power of Search [2019 Update] Business 2 Community
5 Excellent YouTube Channels to Follow to Learn SEO Business 2 Community
Getting started with a terminal emulator for SEO programming Search Engine Land
College 101: 3 Ways to Optimize Your Blog Posts for SEO The Daily Cardinal
SEO Manager job with Creative Circle | 405148 mediabistro.com
SEO in 2020: How to Perfectly Optimize Your Website for Google [Infographic] Social Media Today
Brennen Bliss Recognized as Young SEO Professional of the Year at 2019 US Search Awards - Business Wire
Brennen Bliss Recognized as Young SEO Professional of the Year at 2019 US Search Awards Business Wire
Content Truly Is King in SEO JumpFly PPC Advertising News
Basic SEO For A Cannabis Business Website mitechnews.com
Google: HTML Sitemaps Not Worthwhile For SEO Purposes Search Engine Roundtable
Using Topic Clusters to Improve Law Firm SEO Bigger Law Firm Magazine
Why SEO Isn't Enough 09/24/2019 MediaPost Communications
Top 10 Next-Generation CMS Features to Maximize SEO & Revenue [Webinar] Search Engine Journal
Is Google's Nofollow Change a Peek into SEO's Future? Practical Ecommerce
SEO Tricks Applied to the World of Email Marketing Business 2 Community
Law Firm SEO Mistakes You Should Avoid Programming Insider
10 eCommerce SEO Tips to Generate More Traffic to Your Shop [Infographic] Social Media Today
SEO vs PPC: When Do You Optimize for Each? Business 2 Community
SEO Critique of 3 Ecommerce Blogs Practical Ecommerce
Seo clinches women's lead overall title with win at IFSC World Cup Insidethegames.biz
Google Sept. 2019 Core Update ‘weaker’ than June core update Search Engine Land
First Page and Decathlon's traffic campaign partnership promises massive SEO performance boosts - Marketing Interactive
First Page and Decathlon's traffic campaign partnership promises massive SEO performance boosts Marketing Interactive
Do You Need a Seasonal SEO Strategy? The Realtime Report
Power Digital Marketing Acquires SEO Agency Factorial 10/18/2019 MediaPost Communications
Helping Low-Income Students Navigate College The New York Times
Moz Develops New Metrics For SEO Analysis 10/14/2019 MediaPost Communications
SEO Tricks For Email Marketers 10/17/2019 MediaPost Communications
September 2019 Google Update – Winners and Losers Search Engine Journal
Seo Joon, so fashionable BusinessWorld Online
[Insert SEO headline here] | News The Times
WeWork Selling Conductor SEO Company Search Engine Journal
Guest columnists Seo-Ho Lee and Naomi Johnson: Youth climate activists take over the streets of Boston - GazetteNET
Guest columnists Seo-Ho Lee and Naomi Johnson: Youth climate activists take over the streets of Boston GazetteNET
Top 10 CMS Features to Maximize Your Website Traffic & Revenue Search Engine Journal
Community remembers Adam Seo Argonaut
How My Battle Against Eating Disorders Shaped My Career Search Engine Journal
Park Hang-seo: “Vietnam's preparations are aimed at victory” Nhan Dan Online
The Effect of Page Speed on Google Ranking and SEO TechSpective
Media Options Launches "SEO Authority Domain Deals" Newsletter DomainInvesting.com
SEO Testing Service MARKET 2019 ANALYSIS BY PRODUCT TYPE, APPLICATIONS, REGIONAL OUTLOOK, TECHNOLOGY, OPPORTUNITY AND FORECAST 2024 - Online News Guru
SEO Testing Service MARKET 2019 ANALYSIS BY PRODUCT TYPE, APPLICATIONS, REGIONAL OUTLOOK, TECHNOLOGY, OPPORTUNITY AND FORECAST 2024 Online News Guru
Netizen who spread malicious rumors involving Girls' Generation's Sunny and actor Lee Seo Jin convicted of defamation - allkpop
Netizen who spread malicious rumors involving Girls' Generation's Sunny and actor Lee Seo Jin convicted of defamation allkpop
Malicious Commenter Receives Sentence For Spreading False Rumor About Lee Seo Jin And Sunny - soompi
New Kid on the Block: Stephén Seo Tribeca Citizen
The Best Free SEO Tools to Increase Your Rankings Entrepreneur
7 SEO best practices you should be doing regardless of what Google says Search Engine Land
Quick and easy keyword basics to boost SEO for your digital content Niche Publishing Network
6 Brilliant Reasons Why You Should Use SEO Tools Search Engine Journal
Google Sitemaps: 7 Benefits You Cant Ignore
Google Sitemaps enables Webmasters to Directly Alert Google to Changes and Additions on a Website and that's just one of 7 Benefits.Telling search engines about new pages or new websites use to be what the submission process was all about.
Googles Good-Writing Filter
I was recently struck by the fact that the top-ranking web pages on Google are consistently much better written than the vast majority of what one reads on the web. Yet traditional SEO wisdom has little to say about good writing.
Analyzing Googles Backlinks Is Close To Worthless
Feed Those Hungry WIIFM Monsters, Get Them To Multiply
Everyone packs their website with keywords in order to feed those keyword-hungry search engines spiders.Just do not starve your potential customers by forgetting to have the food they like:ample helpings of benefitstips rich in protein (practical)automatic weekly feedings (like a newsletter)If you (affectionately) look upon your potential customers as if they are WIIFM monsters, and understand how to care for and feed them, there will be no scary nightmares (unprofitable websites).
Submit Your WebSite: Add Your URL to Web Directories & Search Engines
Why get into Search engines and directories?Increase backlinks of your webiste. If your website is listed in Directories then your website can get traffic from directries and search engines counting that backlinks for ranking of your website.
Playing in Googlebots Sandbox with Slurp, Teoma, & MSNbot - Spiders Display Differing Personalities
There has been endless webmaster speculation and worry about the so-called "Google Sandbox" - the indexing time delay for new domain names - rumored to last for at least 45 days from the date of first "discovery" by Googlebot. This recognized listing delay came to be called the "Google Sandbox effect.
How Do I Improve My Web Site Conversion Rate? Part 3
Question 1How do keywords effect your conversion rate in terms of SEO/SEM (search engine optimization/marketing)?Keywords are important for two reasons.Firstly by using the keywords which relate to your reader you get listed by search engines accordingly meaning that people can find you.
A Link From An Ugly Duckling Website With A PR=1 Could Give You 10 to 80 Times More PageRank
Whether you want to start a business and sell on the Internet or you're an old pro and want more Internet sales, here's the easy way to do it.To get the most sales on the Internet you need to have a high PageRank on Google.
Do the Robot!
Everyone should realize that the search engines (sponsored ads aside)are not tools for advertisement, they are meant to be tools for everday web users. Users who search the web are looking for information, thats it.
SEO and Google Indexing - Why It Requires A Complex Blend of Skills
If it was easy, everybody would be doing it. Getting a company's name and products, or services, onto the first page of a genuine Google search isn't a trivial piece of work.
Keyword Demand Isnt Enough
I get half of the world traffic for the term "dirtbagging," on one page of my backpacking site, but that only means ten visitors a month. Without decent keyword demand you can't ever get much traffic.
Ten Steps To A Well Optimized Website - Step 4: Content Optimization
Welcome to part four in this search engine positioning series. Last week we discussed the importance of the structure of your website and the best practices for creating an easily spidered and easily read site.
Search Engine Optimization Tips For 2005 - Part Three
Welcome to part three of our series of articles on search engine optimization. In the third and final part of our series of articles on search engine optimization we cover the topic of links, the types of links and what makes them so important.
Is This A "DMOZ Killer" In The Making?
Is building a Human-Edited Fully "Democratic" Search Directory Possible?The independent creators of the non-profit "BuildtheHive" (www.BuildtheHive.
7 Search Engine Optimization Mistakes and Solutions
To many websites, webmasters discover that major sources of website traffic come from search engines. Therefore, they are all keen on gaining top search engine placements through search engine optimization.
Pay-per-click - the Ultimate Tool to Boost Affiliate Sales
The old ways are not always the best ways.The traditional model of making money from affiliate products was simple.
Rock Your Rank With a Dynamite Text Link - Yahoo Directory Explodes Rankings
Last week a client called me excitedly exclaiming that their Google PageRank had jumped a notch and their targeted keyword term now ranked #23 (up from #45) for their competitive search phrase. I asked the client if he'd been notified by Yahoo that his site was now included in the index after we had submitted it three weeks ago.
Choosing your Meta-Keywords
Introduction This article assumes you already know what a 'meta-tag keyword' is and know a little about their importance to search engines. In this article I will attempt to explain the art of choosing the most appropriate and best performing keywords for your web pages.
Some very early users of the Internet - not the worldwide web as we know it today - but the Internet from the early 1980s, will have heard of, and likely used, Usenet. This was the collective name applied to text-based electronic bulletin boards that were used to communicate in the days before the web and email existed, and that are still in use today.
Search Engine Optimization - A Must
As you surf the web take a look around at many of the sites you see. Do you notice anything that seems strange? Well, let me point it out to you.
|home | site map|