Why Search Engine Optimization is Not Enough
OK. So you've created a nice website with lots of interesting products and information. Now all you need is visitors.
This is what online marketers call "getting traffic", and it definitely is a problem. In fact, probably much more of a problem than you realized when you got into this online selling stuff. You probably figured it was just a matter of creating a nice site and waiting for people to discover it. Get listed in a few directories; "submit" your site to a bunch of search engines, and you'll be on your way.
Unfortunately it doesn't work that way.
Why it doesn't work that way
The reason is pretty simple. Most new internet entrepreneurs have no idea how important the big search engines are -- especially Google, MSN, and Yahoo. And they have no idea how these big search engines work. If they did, they would probably tear their beautiful websites apart and start over.
And guess what? That is exactly what most online entrepreneurs end up doing. If they are persistent enough, they eventually learn about the search engines, and they rebuild their sites the way they should have been built in the first place.
What they think they have learned
The reason they rebuild their sites is because they learn a little bit about something called "Search Engine Optimization" or "SEO". The mysterious art of SEO starts from the premise that search engines analyze websites in terms of content and subject matter. Their automatic "spiders" look over your pages and use hints within those pages to determine what they are about. If they see lots of words about "golden retrievers" on a particular page, then they assume that page is about "golden retrievers". These are known as "keywords" -- the words that indicate what your content is about.
SEO takes this fairly obvious fact and says, "Since the search engines are going to draw conclusions about the subject matter of your pages based on keywords, then you should make sure they see the correct ones." In fact, there are all kinds of little SEO techniques that try to exploit the way spiders draw conclusions about your pages.
Why this is not enough
Unfortunately, no matter how much SEO you do, it is still not enough to ensure you a high ranking in searches for your most important keywords. Especially if you are chasing popular keywords like most of us are. For instance, it really doesn't matter how much "optimization" you do for a keyword like "Real Estate", since you will be competing for search engine results with literally millions of other pages which are also optimized for that term. Why should they choose your humble little page?
The fact is, they don't choose yours. And the reason is pretty simple. Your page is just not important enough to rank a high position for a term like "Real Estate". You have to do something to give it some importance.
Making your pages "important"
The most effective way to make your pages "important" in the eyes of the search engines, is to get other sites to link to yours. When the search engines see a link pointing from an outside site to a page on your site, they assume this means your page is important enough to be considered a resource worth looking at. The more links you have pointing at your page, the more important your page is considered and the higher it will rank when people search for the type of content your page is about.
It is also important to understand that not all links are considered equally valuable by the search engines. The most valuable links come from other important sites that share your area of interest. For instance, if yours is a Real Estate site, then the most valuable links are from other real estate sites that have already achieved some importance in the eyes of the search engines.
To put this all in "link strategy" terms:
The best way to enhance the importance of your web pages in the eyes of the search engines, is by getting as many links as possible from relevant sites that are considered authoritative in your area of interest.
Rick Hendershot is an internet writer and publisher and is the creator of the Linknet Publishing Network. For information on products to enhance the exposure of your website and build traffic, go to Linknet Products.
Never Miss an SEO Trick with This Step-by-Step Approach from Cocolyze Search Engine Journal
How SEO Hygiene Supports Your Site & Marketing Goals Over Time Search Engine Journal
How to Use a Content Delivery Network (CDN) for SEO Search Engine Journal
5 Ways to Boost SEO on Your WordPress Site Business 2 Community
Will Older & Outdated Articles Hurt My SEO? Search Engine Journal
7 Ways to Improve SEO on Your WordPress Site Search Engine Journal
SEO's Place in a Cookieless Web: Is Content the New Cookie? Search Engine Journal
3 Data Skill Sets You Need to Succeed in Data SEO Search Engine Journal
How to Measure SEO Results Business 2 Community
SERP Analysis Tools For SEO and Ranking? Search Engine Journal
How SEO Forecasting Can Help You Get the Right Clients SEO forecasting can help you acquire - Search Engine Journal
How SEO Forecasting Can Help You Get the Right Clients SEO forecasting can help you acquire Search Engine Journal
Things to know before hiring an SEO expert PostBulletin.com
Scalable SEO: Tips & Advice from 20 Enterprise Experts Search Engine Journal
12 of Your Most Common SEO Questions Answered: The Ultimate Search Engine Optimization FAQ Guide - Business 2 Community
12 of Your Most Common SEO Questions Answered: The Ultimate Search Engine Optimization FAQ Guide Business 2 Community
Google Page Experience Update: 13 Things to know about the new SEO Ranking Factors for 2021 - Digital Information World
Google Page Experience Update: 13 Things to know about the new SEO Ranking Factors for 2021 Digital Information World
Google's John Mueller: 'Now's The Perfect Time' For an SEO Side Hustle Search Engine Journal
Trends That Will Shake Up The SEO World In The Future Search Engine Roundtable
How to Create an SEO Law Firm Blogging Strategy Search Engine Journal
How To Live More Sustainably With Environmental Lifestyle Expert Danny Seo Houston Public Media
9 Journalism Tactics that Work for SEO Content Writing Search Engine Journal
The State of SEO in 2021 [Infographic] Social Media Today
A Technical SEO Guide to Advanced Core Web Vitals Optimization Search Engine Journal
SEO Tips To Help Boost Your Law Firm's Visibility Online The National Law Review
WordPress SEO and Site Migrations with Arsen Rabinovich [Podcast] Search Engine Journal
A Case For Why Law Firms Need To Utilize SEO - VENTS Magazine
Why is Digital PR Important for SEO and Link Building? Big News Network
How to Do Topic Research for Video SEO Business 2 Community
5 Daily Habits of a Successful SEO Professional Search Engine Journal
Scaling Enterprise SEO: Evangelizing Success & Communicating With the C-Suite - Search Engine Journal
Scaling Enterprise SEO: Evangelizing Success & Communicating With the C-Suite Search Engine Journal
SEO Sessions At Google I/O Search Engine Roundtable
SEO Professionals: Stop Sharing Debunked Zero-Click Search Statistics Search Engine Journal
The importance of advanced SEO Business MattersBusiness Matters
YouTube SEO: How to Boost Your Video Rankings Business 2 Community
13 Best Chrome Extensions for Digital Marketing and SEO Search Engine Journal
What do you know about SEO and its Working Criteria? - VENTS Magazine
How to Attract Backlinks to Your Law Firm Website Search Engine Journal
Park Seo Joon Reflects On His Filmography + Celebrity Friends Congratulate Him On 10th Debut Anniversary - soompi
Park Seo Joon Reflects On His Filmography + Celebrity Friends Congratulate Him On 10th Debut Anniversary soompi
Lillywhite, Seo have Timpview girls cruising for repeat 5A girls golf title; Lone Peak leads 6A - KSL.com
Lillywhite, Seo have Timpview girls cruising for repeat 5A girls golf title; Lone Peak leads 6A KSL.com
Use URL Structure SEO to Drive Customers to Your Website Business 2 Community
Actor Park Seo Joon offered a role in an upcoming thriller drama by ‘Dr Romantic’ writer - Times of India
Actor Park Seo Joon offered a role in an upcoming thriller drama by ‘Dr Romantic’ writer Times of India
10 Best YouTube Keyword Tool Alternatives Search Engine Journal
Search Engine Optimization Market : Worldwide Industry Analysis and New Market Opportunities Explored by 2025 |com, SpyFu(US), SEMrush(US), LinkResearchTools(Austria), SEO Book(Greece) – The Shotcaller - The Shotcaller
Search Engine Optimization Market : Worldwide Industry Analysis and New Market Opportunities Explored by 2025 |com, SpyFu(US), SEMrush(US), LinkResearchTools(Austria), SEO Book(Greece) – The Shotcaller The Shotcaller
What brands should know about image and video SEO Bizcommunity.com
Han So Hee to replace Seo Ye Ji in the upcoming drama Island? Read her agency’s reply to the rumors - PINKVILLA
Han So Hee to replace Seo Ye Ji in the upcoming drama Island? Read her agency’s reply to the rumors PINKVILLA
Jose Hernando, Author at Search Engine Journal Search Engine Journal
Global Search Engine Optimization (SEO) Software Market (Covid-19 updated) 2021 Set To See Growth in Revenue in Future: Moz, Ahrefs, Ahrefs, DeepCrawl, SEMrush, Searchmetrics Essentials, Majestic, LinkResearchTools, AWR Cloud, SEO Book, WordSt - Test & Measurement
Global Search Engine Optimization (SEO) Software Market (Covid-19 updated) 2021 Set To See Growth in Revenue in Future: Moz, Ahrefs, Ahrefs, DeepCrawl, SEMrush, Searchmetrics Essentials, Majestic, LinkResearchTools, AWR Cloud, SEO Book, WordSt Test & Measurement
Search Engine Optimization (SEO) Tools Market Research 2021 Observational studies with leading manufacturers| Ahrefs, Screaming Frog, Google, KWFinder, MOZ, SEMRush – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Search Engine Optimization (SEO) Tools Market Research 2021 Observational studies with leading manufacturers| Ahrefs, Screaming Frog, Google, KWFinder, MOZ, SEMRush – KSU | The Sentinel Newspaper KSU | The Sentinel Newspaper
How to Develop an International Digital Marketing Strategy Global Trade Magazine
Seo Ye Ji will not attend Baeksang Arts Awards, agency confirms GMA News Online
Lee Do Hyun's Youth Of May and Seo In Guk's Doom At Your Service go head to head in the ratings battle - PINKVILLA
Lee Do Hyun's Youth Of May and Seo In Guk's Doom At Your Service go head to head in the ratings battle PINKVILLA
SEO Software Market Precise Outlook 2021 – Link-Assistant.Com, Pro Rank Tracker, Noble Samurai, AgencyAnalytics Inc., G2 Crowd – The Shotcaller - The Shotcaller
SEO Software Market Precise Outlook 2021 – Link-Assistant.Com, Pro Rank Tracker, Noble Samurai, AgencyAnalytics Inc., G2 Crowd – The Shotcaller The Shotcaller
Watch: Park Bo Young And Seo In Guk Surprise Themselves With Their Acting + Kim Ji Suk Films Cameo In “Doom at Your Service - soompi
Watch: Park Bo Young And Seo In Guk Surprise Themselves With Their Acting + Kim Ji Suk Films Cameo In “Doom at Your Service soompi
Google Analytics Will Track Data Without Cookies Search Engine Journal
Seo Ye Ji Wins Baeksang ‘TikTok Popularity Award’ Despite Absence Korea Portal (English Edition)
Doom At Your Service Ep 1 & 2 RECAP: Top moments between Seo In Guk & Park Bo Young that got our hearts racing - PINKVILLA
Doom At Your Service Ep 1 & 2 RECAP: Top moments between Seo In Guk & Park Bo Young that got our hearts racing PINKVILLA
Local SEO software Market Analysis 2021 Global Future Outlook 2025, Key Applications, Trends, Top Companies -Synup, Whitespark, SE Ranking, SEMrush, BrightLocal, SEOprofiler, GShift, Moz, Yext – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Local SEO software Market Analysis 2021 Global Future Outlook 2025, Key Applications, Trends, Top Companies -Synup, Whitespark, SE Ranking, SEMrush, BrightLocal, SEOprofiler, GShift, Moz, Yext – KSU | The Sentinel Newspaper KSU | The Sentinel Newspaper
Global SEO Service Provider Services Market demand with COVID-19 recovery analysis 2021 better delivery process to boost market growth by 2026 – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Global SEO Service Provider Services Market demand with COVID-19 recovery analysis 2021 better delivery process to boost market growth by 2026 – KSU | The Sentinel Newspaper KSU | The Sentinel Newspaper
3 Important Ways Search Data Can Fuel Your Business Search Engine Journal
SEO: Stranger Things 4: What the Teaser Clues May Mean | CBR CBR - Comic Book Resources
SEO Software Market : Driving Factors, Analysis, Investment Feasibility & Trends 2027: Link-Assistant.Com, Pro Rank Tracker, Noble Samurai, AgencyAnalytics Inc. – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
SEO Software Market : Driving Factors, Analysis, Investment Feasibility & Trends 2027: Link-Assistant.Com, Pro Rank Tracker, Noble Samurai, AgencyAnalytics Inc. – KSU | The Sentinel Newspaper KSU | The Sentinel Newspaper
How to Learn SEO: A U.S. News Guide U.S. News & World Report
Google Lightning Talks: The State of SEO Search Engine Journal
15 tips to boost your website's SEO Creative Bloq
How SEO works and how to use it to rank higher in search results Business Insider
International SEO for 2021 & Beyond: 9-Point Checklist for Success Search Engine Journal
5 essential search engine optimization tips that actually work The Business Journals
3 Things You Must Know About SEO in 2021 Search Engine Journal
Search Engine Optimization (SEO) — Definition — TrackMaven The Content Standard by Skyword
Google Zombies Need To Wake Up
Over the last couple of weeks, I've received more e-mails in response to my article, "Google's Trap, DMOZ's Nap, And Yahoo!'s Crap," than any other article I've ever written. And that's saying a lot because, I've written close to forty articles.
Why Fear? Now Change Your Filenames Without Disturbing Search Engines/Visitors And Rank Well
By now, you know that to rank well in the Search Engines, you need to have the keyword in your URL's directory name and filename, if not in the domain name as well.So, if you want to target a keyword, say, 'Woolen Socks', the best way to do it is (a) to have a domain name that contains the word 'woolen socks' in it (like: BuyWoolenSocks.
21 Search Engine Terms Every Web Marketer Should Know Part 1
1. Search Engine - Is a database of web sites that is ranked according to the computerized criteria that the programmers decide upon called an algorithm.
SEO - Google Sitemaps Explained
Once again I seem to be writing about Google. The reason Google keeps cropping up in these articles is that:Google is a innovative company always coming up with new ideas to keep one step ahead of the competition.
New Site and Sandbox: How to Get Rid of It
You have put lot of sweat in making your site. Now you want it to engender revenues and only source of traffic is search engines.
Use Keyword Articles for Search Engine Optimization
Search engine optimization is very important for your online business if you are interested in staying in business. The reason for this is most of the time the large search engines direct traffic to your website, however your website must include what the search engine is looking for in order for your web page to be returned as a result.
How To Stay One Step Ahead of the Google Dance
It's taken you 6-months of hard work, constant changes, reading every shred of information on search engine optimization strategy not to mention thousands of dollars trying out web optimization tools and services.Finally, you have a page rank of 5, you are listed in the top 10 on your major keywords, and you are seeing the benefit - some decent traffic from Google and other search engines.
How To Get Number 1 Spot In Google, Every Time, Guaranteed
Woaah! Wait a minute. Before I exclusively reveal these insider secrets can I ask you question? Well, actually, I want to ask you a series of questions.
Search Engine Marketing: Are You Accidentally Hiding From Potential Customers?
You may be hiding if the search engines can't 'see' all of your site's relevant content.You've invested a great deal of time and effort carefully crafting compelling, helpful website content for prospective customers.
SEO and the Outsourcing of Inbound Link Building
Search Engine Optimization nowadays has a lot to do with building inbound links to your website. Building inbound links is a cumbersome tasks and webmasters have always been looking for shortcuts to do this.
Feed Those Hungry WIIFM Monsters, Get Them To Multiply
Everyone packs their website with keywords in order to feed those keyword-hungry search engines spiders.Just do not starve your potential customers by forgetting to have the food they like:ample helpings of benefitstips rich in protein (practical)automatic weekly feedings (like a newsletter)If you (affectionately) look upon your potential customers as if they are WIIFM monsters, and understand how to care for and feed them, there will be no scary nightmares (unprofitable websites).
SEO Training - Avoid Making this Costly Mistake!
SEO training can be overwhelming. There are literally hundreds of factors that go into search engine ranking on today's major search engines like Google, Yahoo and MSN.
Link Popularity - Basic Overview
There are many techniques that SEM/SEO experts use to optimize Web sites. One of the more important techniques is "Link Popularity.
Top Ten Listing? Hmmmmmmmm
This is my question..
7 Search Engine Resources You Should Be Using Now
Ask any business person who's website is at the top of the search engines if his/her site is making money, and the answer is almost always "yes".An example is Glenn Canady, the author of "Gorilla Marketing" who employed only one of these strategies, and it made him over $1 million dollars.
Professional SEO: Hand Off to Bob or Outsource the Job
We are often asked if professional SEO (search engine optimization) can be done effectively utilizing in-house talent. Despite our obvious self-interests on the subject, our answer is always a qualified "yes"- you can achieve professional SEO results using existing talent.
Search Engine Strategies for Affiliate Websites
The major search engines are always on the lookout to improve their search results and to weed out websites with duplicate content. They are also weeding out websites that mainly contain affiliate links.
Are Your SEO Efforts Going To Waste?
Search engine optimization (SEO) is a long and complicated process that can be highly rewarding if done correctly. SEO is not a waste of time, but can be if your site doesn't appeal to visitors or function properly.
Get Personal With Google
Anyone who's been on the net any time at all knows that Google has been the search engine of choice for many for a while now. Whether that continues remains to be seen, but for now, with MSN still in development and Yahoo going through some growing pains, many still feel that Google is the leader.
How to Use Keywords to Improve Your Ranking in Search Engines
The importance of keywordsKeywords or key phrases you choose will determine how your site is positioned in the search engines. It is always better to have lots of pages each focusing on a small group of keywords.
|home | site map|