RSS Feeds - a Website Owners Friend in Disguise
We've all heard about it-it seems like all the buzz right now in the search engine marketing industry is RSS. If you're a website owner, than there are two ways your website can benefit from using RSS on your website-you can provide an RSS feed or, for the not-so-technically-inclined folks like me, you can use an RSS feed to keep your site's content fresh.
RSS is a way to syndicate website content. According to Wikipedia, "RSS is a family of XML file formats for web syndication used by (amongst other things) news websites and weblogs...the RSS formats provide web content or summaries of web content together with links to the full versions of the content, and other meta-data." Wikipedia goes on to say that "A program known as a feed reader or aggregator can check RSS-enabled web pages on behalf of a user and display any updated articles that it finds. It is now common to find RSS feeds on major web sites, as well as many smaller ones."
If you're a website owner, you can use RSS to your advantage in two ways: use someone else's RSS feed or produce your own RSS feed. 1. Install a script on your website-whenever a web page on your website is loaded the script automatically loads data from an RSS feed. If the RSS feed you choose to use is the latest news, then the latest news will appear on your website. This is fairly easy to set up and is good for search engine optimization purposes. I'll discuss installing an RSS feed script on your website later on in this article.
2. Provide an RSS feed of your website's content so others can use it. By providing an RSS feed of your website's content, you're essentially allowing people to use the content on their website or through their feed reader. In either case, you're also providing links back to your website, which is good for search engine optimization purposes-it will also get visitors to visit your website. Providing an RSS feed of your site's content can be tricky to set up-or it may not be appropriate if you don't have a lot of content on your website. I'll discuss your options later on in this article.
If you're a website owner, then chances are you want to keep your website's content fresh. By updating the content on a regular basis, the search engine spiders will take notice-they'll visit your website more often and index the new content and new web pages-which can ultimately bring more visitors to your website. For example, if your website is about real estate, you might consider including the latest real estate news on your website. Users typically search for topics that are related to items in the news, so if those topics and keywords are included on your website you can typically be found in the search engines for those terms. It's like having your own real estate news staff on hand, 24 hours a day, adding the latest news on your website.
Installing an RSS Feed on Your Website
Installing an RSS feed on your website is not as difficult as it sounds. You simply install a script one time-and then anywhere you want the RSS feed to appear you simply pick a feed and copy and paste some code on your page. The first thing you need to do is figure out which script to use. If your website is using an Unix server and has PHP installed, the the easiest PHP script I've found is called CaRP. You will first want to visit the CaRP download page and download the file. CaRP has a free version that you can use on your website. They request that you link back to their website if you use it. Unzip the zip file and upload the files to your website using an FTP program. Then, run the setup file in your web browser, chmod the appropriate files, and continue with the directions given to you in the web browser. Once it's installed, the script will give you code to copy and paste wherever your want the RSS feed to be displayed on your website. You can even change the font, size, and color of the feed by specifying those attributes before the code.
There are other RSS parser scripts available, but CaRP is the one that I'm more familiar with because its ease of use and ease of installation. To find other RSS parsers, you can search Google for "rss parser script". CaRP is typically used if you have PHP installed on your website, and RSS parser scripts are available if you're running a website on a Windows server. If you're using the PHP version of CaRP then you'll want to use PHP pages on your website-or you will need to parse your html pages as PHP pages.
Finding an RSS Feed
Once you've installed the parser script, you'll want to find the appropriate RSS feed to use on your website. Keep in mind that a lot of RSS feeds are provided for "non-commercial use only", so if your website is a for-profit website you'll need to check the terms of using the RSS feed before you use it.
The best way to find an RSS feed is to search for it. Following my real estate example above, searching for "rss real estate" (without the quotes) finds several feeds. Topix.net provides a real estate rss feed. By copying that URL and pasting it into the CaRP code provided by CaRP, you can add that code to any web page on your website and the latest Real Estate News from Topix will automatically appear. Another way to find a feed is to look for a blog on your site's topic. Most blog software includes an RSS feed, so searching Google for "keyword blog rss" might also help you find a feed you can use.
Adding an RSS feed on your web page won't get you high rankings in the search engines. A while back I tested this theory a while back by making three nearly identical web pages-one static page, one with RSS feed content on it, and another with a live RSS feed on it. It turned out that after all three pages were indexed and ranked, the page with the live RSS feed actually ranks third-the static page without the RSS content on it always ranks the best. Search Google for "silly burlywood revenue" and you'll see what I mean.
Although adding an RSS feed won't get your page top rankings in Google, there are other benefits. For example, updating your web page's content on a regular basis gets the page crawled more often-and more active crawling can contribute to other benefits, such as ranking for terms that appear in the feed on your site as well as causing new web pages on your site to get indexed faster than they were before.
Providing an RSS Feed of Your Content
Depending on your website's content, providing an RSS feed of your content might be appropriate. If your website provides news or contains a blog, then publishing an RSS feed might work well. Most blog software automatically publishes an RSS feed of your blog, so you might want to find its URL and start promoting it. If you sell a lot of products on your website, you might consider making an RSS feed available-perhaps one that includes your top selling products along with their prices. Other websites might be interested in publishing that data for their users, and you would receive more visitors and links back to your website, something that will help your site's search engine rankings.
Publishing an RSS feed is a little more complicated, perhaps to lengthy a discussion for this article. However, there are many good tutorials out there, including Danny Sullivan's Search Engine Watch article about it, as well as the RSS tutorial at mnot.net.
Whether you use RSS to publish your own feed or you use someone else's feed on your website, both provide great benefits to website owners-and definitely will continue in the future to be used more and more.
Bill Hartzer is a successful writer and search engine marketing expert who has personally created hundreds of websites over the years. Extended bio info:
Bill created his first website back in 1996 to help promote his former database software business. It was then when he learned about the power of the search engines and web search, which helped potential customers find his business online.
Bill Hartzer has over 15 years of professional writing experience. He has survived stints as a writer for television, as well as a technical writer for several computer software companies in Florida and in Texas. Mr. Hartzer combines his writing and online skills to create compelling and useful websites for corporations worldwide. Mr. Hartzer focuses on the optimization in the business to business arena, but applies these optimization skills to business to consumer websites, as well.
When Do You 'Need' SEO? Forbes
SEO in 2020: What Basics You Need to Know to Be Successful Search Engine Journal
5 of the Most Complex SEO Problems & How to Fix Them Search Engine Journal
How to Overcome Technical SEO Issues on a Budget Search Engine Journal
SEO Strategy Guide: Beat Your Competition in 2020 Search Engine Journal
How to Unlock Your Hidden SEO Potential Like Never Before with Botify Search Engine Journal
Google’s SEO job description highlights importance of collaborating with multiple teams - Search Engine Land
Google’s SEO job description highlights importance of collaborating with multiple teams Search Engine Land
How BERT is helping SEO agencies focus on collaboration strategies Search Engine Land
Elbow Grease Needed for SEO Business 2 Community
SEO in 2020: What Role Do Keywords Play? Search Engine Journal
SEO Reports: Which Metrics Matter & How to Use Them Well Search Engine Journal
What is SEO? Quick Guide to Search Engine Optimization Business 2 Community
5 Ways SEO & Web Design Go Together Search Engine Journal
How Will AI Change the Future of SEO? ReadWrite
Yelp SEO: How to Optimize Your Listings & Rank Higher Search Engine Journal
Top 10 SEO Factors to Improve Website Position Customer Think
Google Recommends Hiring SEOs in New ‘Search for Beginners’ Video Search Engine Journal
Chiropractic SEO: a beginners guide for simple website improvements Chiropractic Economics
Ryan Jones on Ranking Factor Nonsense, Machine Learning & SEO, Why You Should Build Websites & More [PODCAST] - Search Engine Journal
Ryan Jones on Ranking Factor Nonsense, Machine Learning & SEO, Why You Should Build Websites & More [PODCAST] Search Engine Journal
8 Ways to Become a Great SEO Consultant Search Engine Journal
6 Features Every SEO Platform Should Incorporate Search Engine Journal
Google Explains How to Use Headings for SEO Search Engine Journal
Optimizing the Optimizers: New Tools for SEO Success MarTech Series
At enterprise companies, SEOs cannot ‘do’ most of the SEO (An article to forward to non-SEO teams in your company) - Search Engine Land
At enterprise companies, SEOs cannot ‘do’ most of the SEO (An article to forward to non-SEO teams in your company) Search Engine Land
Travel SEO: Competing in Organic Search in 2020 & Beyond Search Engine Journal
Bridging SEO and web development: How to get developers on your side Search Engine Land
Google’s Mueller Answers How to SEO a Podcast Site Search Engine Journal
9 Big Trends to Watch For in the SEO Industry for 2020 The Daily Campus
Key to making SEO content work for you Exchange4Media
SEO Penalties: The 6 Ways Your SEO Strategies Aren't Helping You Business 2 Community
Video: Josef Sperzel talks technical SEO and using Python to pull data Search Engine Land
Five Tips for Identifying a Solid White Label SEO Agency - VENTS Magazine
A Complete SEO Checklist: 21-Point List Explained Business 2 Community
E-A-T & YMYL: How to Boost Your On-Page SEO Search Engine Journal
Tony Wright on the Danger of Absolutes in Marketing, Answering SEO Questions & More [PODCAST] - Search Engine Journal
Tony Wright on the Danger of Absolutes in Marketing, Answering SEO Questions & More [PODCAST] Search Engine Journal
Conductor launches SEO services marketplace for Searchlight users Search Engine Land
4 Advanced Ways to Use Chrome DevTools for Technical SEO Audits Search Engine Journal
An Introduction to Python for SEO Pros Using Spreadsheets Search Engine Journal
Case study: The true value of informational content for e-commerce SEO Search Engine Land
Botify Unveils New Identity, Logo, and Website MarTech Series
SEO Trends for 2020 That You Need to Know Grit Daily
Vlog #38: Josef Sperzel On Using Python For SEO Gains & Technical SEO Search Engine Roundtable
TBWAWorldHealth's Miwon Seo on Toni Morrison, office pets and why green trumps blue - Campaigns - MM&M - Medical Marketing and Media
TBWAWorldHealth's Miwon Seo on Toni Morrison, office pets and why green trumps blue - Campaigns - MM&M Medical Marketing and Media
Blending a Strategic SEO & PPC Strategy for Great Results Business 2 Community
Work For Google As An SEO Search Engine Roundtable
Surge SEO Offers Premium SEO Services that can Help a Company Increase its Ranking, Traffic, and Conversion - Press Release - Digital Journal
Surge SEO Offers Premium SEO Services that can Help a Company Increase its Ranking, Traffic, and Conversion - Press Release Digital Journal
SEO Assistance, SEO Agency formed by the Top 2% of Freelancer Talent - Press Release - Digital Journal
SEO Assistance, SEO Agency formed by the Top 2% of Freelancer Talent - Press Release Digital Journal
How I Had a Baby & Started an SEO Agency at the Same Time Search Engine Journal
Legal Marketing and SEO Trends for 2020 Part 2 The National Law Review
Avoid These Big SEO Content Mistakes on E-Commerce Sites Business 2 Community
iProspect India to handle SEO for ZEE5 | Advanced Television
Video: Thom Craver at CBS Interactive on the importance of schema and a bit on Google News - Search Engine Land
Video: Thom Craver at CBS Interactive on the importance of schema and a bit on Google News Search Engine Land
How Ziff Davis used paid search and SEO to increase its affiliate business over the holidays - Digiday
How Ziff Davis used paid search and SEO to increase its affiliate business over the holidays Digiday
With the Right Reporting, Pricing and Results, Marketing1on1 Stands the Best for SEO Los Angeles - Press Release - Digital Journal
With the Right Reporting, Pricing and Results, Marketing1on1 Stands the Best for SEO Los Angeles - Press Release Digital Journal
Why Featured Snippets Are Still Important Business 2 Community
Understanding the Role of a Technical SEO Audit Search Engine Journal
SEOing for the Holidays: The Time Is Now to Strategize Search Engine Journal
What local SEOs should focus on in 2020 Search Engine Land
Seo Kang Joon And Park Min Young Are Hopeful In Posters For “I'll Go To You When The Weather Is Nice” - soompi
Seo Kang Joon And Park Min Young Are Hopeful In Posters For “I'll Go To You When The Weather Is Nice” soompi
iProspect India to handle SEO for ZEE5 Global ETBrandEquity.com
Impact Of Voice Search On SEO Promotion World
On Page SEO Checklist: Blogging for People and Search Engines [Infographic] Social Media Today
Watch: Park Seo Joon Shows The Strength And Will Of His Character In “Itaewon Class” Teaser - soompi
SEO Content Writer vs Creative Writer: How to Find the Right Writing Experts for Your Marketing Needs - News & Features
SEO Content Writer vs Creative Writer: How to Find the Right Writing Experts for Your Marketing Needs News & Features
Top 7 Advance SEO Techiniques Should Be Follow In 2020 Promotion World
International SEO in 2020 With SEONorway.org The Hear UP
Just SEO Offering Free SEO Audit for Its New Customers in New Zealand - Press Release - Digital Journal
Just SEO Offering Free SEO Audit for Its New Customers in New Zealand - Press Release Digital Journal
Park Seo Joon, Kim Da Mi, And More Share What To Look Forward To In This Week's Premiere Of “Itaewon Class” - soompi
Park Seo Joon, Kim Da Mi, And More Share What To Look Forward To In This Week's Premiere Of “Itaewon Class” soompi
Park Seo Joon, Kim Da Mi, And More Hint At Unique Synergy Behind The Scenes Of “Itaewon Class” - soompi
Park Seo Joon, Kim Da Mi, And More Hint At Unique Synergy Behind The Scenes Of “Itaewon Class” soompi
What is SEO? businessjournaldaily.com
Did Google Just Say Links In PDFs Treated As Nofollow Links? Search Engine Roundtable
How do SEO companies like SEO Shark make... Daily Scanner
Park Min Young And Seo Kang Joon Only Have Eyes For Each Other In “I'll Go To You When The Weather Is Nice” - soompi
Park Min Young And Seo Kang Joon Only Have Eyes For Each Other In “I'll Go To You When The Weather Is Nice” soompi
What Does It Mean to ‘Do SEO’? Search Engine Journal
What Is SEO? How Does It Work? Myths, Mistakes, and 9 SEO Best Practices Business 2 Community
7 Basic SEO Best Practices You Can Learn from Huge Travel Brands Search Engine Journal
The Most Effective Off Page SEO Techniques to Improve Your Google Rankings [Infographic] - Social Media Today
The Most Effective Off Page SEO Techniques to Improve Your Google Rankings [Infographic] Social Media Today
PageRank for Websites: Is There More to the Web?
Google's PageRank has been around for years, and in the opinions of a lot of e-business owners, it can make or break a site. Lately, with Google's fingers in every pie, it seems important to remind everyone that there is more to a website than just PageRank.
What is Your Sales Message?
So you built a website, you have a product, but it's not selling. What's your sales message? Does your site scream out to potential customers "BUY ME!!" or does it simply say "Hi, we're here, we have a product, if you want one.
Does The Number Of Links On A Page Affect Ranking?
Lots of research has focused on inbound links to a site, but little has focused on the number of links actually on a page (outbound or to other parts of a site). Many SEO gurus have recently been talking about something they call "PR Leak" which seems to be a theory that the more outbound links you have, the more your page rank on Google "leaks" away.
Search Term Suggestion Tool
Overture.com offers a cool function to assist you on your quest to find unique keywords.
A Three Day Marketing Plan for Better Google Rankings
If you're reading this article, you've probably discovered that simply building a website is not enough to ensure success with your small business. Competition on the web is fierce.
5 Qualities to Look for in a Search Engine Optimization Program for Your Website
These days with millions of websites out there, you need a way to get noticed. When your company website is ranked highly in the major search engines, customers from all over the world can find your front door.
Why Fear? Now Change Your Filenames Without Disturbing Search Engines/Visitors And Rank Well
By now, you know that to rank well in the Search Engines, you need to have the keyword in your URL's directory name and filename, if not in the domain name as well.So, if you want to target a keyword, say, 'Woolen Socks', the best way to do it is (a) to have a domain name that contains the word 'woolen socks' in it (like: BuyWoolenSocks.
Get More Cosmetic Surgery Patients From The Web
It's no surprise that dominant cosmetic surgery practices also have a dominant web site and presence. More than ever, cosmetic surgery patients utilize the Internet to help select a credible surgeon.
Do Search Engines Scare You?
What do the words "Search Engine" make you think of? I get immediate mind-pictures which vary but all have similar themes. Sometimes I see one of those tiny submarines which are used to explore the deepest parts of the ocean bed.
How My Page Rank Went From 0 to 5 In One Update - How Yours Can Too
Increase Your Google Page Rank!Page Rank. We all know what is.
Google Contest - Nigritude Ultramarine
Search engine optimization experts are having fun with Google. Experts, with DarkBlue.
Without Conversion Rates You Don’t Know If You’re Mickey Mouse Or Mickey Mantle
I couldn’t agree more with the headline of this article and it’s one I’m afraid I can’t take credit for. I found this line in Paco Underhill’s book, Why We Buy – The Science Of Shopping, and found myself comparing many of the things he has measured in the retail world to the tests I’ve done with online, visitor-based activity.
Gaining Additional PageRank
Google is the major search engine webmasters have to deal with in regards to gain traffic from a search engine. Yes, Yahoo and MSN are big, too - but they are only follow-ups compared to Google's popularity.
Local Customers Know Where to Find Local Businesses... the Internet
Through search engines and directories, the Internet provides a quick and easy place to choose a local merchant or business.Just because the Internet is worldwide doesn't mean local businesses can't benefit from having a website and a presence in the search engines.
Picking Keywords for SEO - A Different View
The first step to developing any search engine optimization effort is picking keywords. The general consensus is pick keywords with solid amounts of traffic and a minimum of competition.
The Reality of Search Engine Submissions
Over the last few months, search engine submissions have changed dramatically. Now is the time to analyze the way we're submitting our Web pages and to rethink our submission strategies.
Opinion - Search Engine Success
This article is actually the summary to a book soon to be released by the author, titled "Guaranteed Website Success". Opinions are quite often controversial.
How To Really SEO Your Site
Search engine optimization is one of most popular online marketing tool for any website. With more websites coming online every day the competition gets larger, so you have to make sure you can out SEO them before they out do you.
Keyword Demand Isnt Enough
I get half of the world traffic for the term "dirtbagging," on one page of my backpacking site, but that only means ten visitors a month. Without decent keyword demand you can't ever get much traffic.
Cache in the Bank: Understanding Googles Advanced Operators
If you would like to know when your site was last indexed by Google, you can find out easily by using the Google cache command. By typing "cache:www.
|home | site map|