Meta Tags - An Important Part of Every Web Page

Google's SERP is almost unrecognizable compared to what it looked like just a few years ago. The changes aren't just on the surface, either: Google is ...

All of them differ in features, amounts and sources of data, and, definitely, prices. But which of them do you really need? And, most importantly, do you have to ...

We all know the most commonly used terms in SEO revolve around keywords, brainstorming, and the *content* of a website, which plays a vital role in ranking it.

The importance of having a solid Search Engine Optimization strategy, and a capable team that can execute that strategy cannot be stressed enough in today's ...

Join our next webinar to learn the key tactics you can execute to improve your search discoverability and drive more leads.

Here's how you can use the *content* contained within the SERPs to identify topical and linguistic trends that can help you improve your SEO performance.

Tools are definitely useful for SEO. But in case you're not convinced, here are six more brilliant reasons why you should be using SEO tools.

Tired of prospective clients asking you to forecast SEO performance, even though you tell them it's impossible? Try this new forecasting tactic.

As a small business owner, it's important for you to understand the competition and complexity of the online marketplace. If you want to promote your business ...

Get down to brass tacks with this proven formula to grow a business (your own, or the one you work at) fast! Digital marketing is one of the most important ...

Moz, Inc., the leader in search engine optimization technology, announced the expansion of its Partner Ecosystem. Uberall, Web.com, and SinglePlatform join ...

The Daily Mail, a very large UK online publisher, has lost half of its organic website traffic as of June 3. That's according to a post in the Google Search Console ...

Here is a very funny SEO cartoon from Mark Williams-Cook on subdomains vs subfolders. How do you know if they are dead? Say something that SEOs debate ...

“How much do you charge?” As an SEO *content* writer that works primarily with SEO agencies, I am used to getting this question. And no matter my answer, the ...

Is your SEO or marketing agency dishonest? Do they only want to take your money? Beware of these five telltale signs of bad agencies.

Here's how you can use SEO to generate awareness and traffic for important social issues without damaging your existing conversion and traffic volumes.

Are you investing your time, energy, and money on the right trends today? Here are five *content* marketing and SEO trends you need to know.

In December 2017, Google told us to avoid using Google Tag Manager for SEO experiments or SEO solutions. In fact, it was not supported with Google's testing ...

Here's how several multimillion-dollar companies use SEO *content* audits to lay a foundation of consistent growth month over month, year over year.

I am a senior data scientist at LinkedIn working on SEO and guest experience. I presented at SMX London last month about how to apply data science in SEO.

A web publisher asked Google's John Mueller for feedback about the top 3 SEO factors Martin Splitt discussed in the first SEO Mythbusters video.

Here's why using SEO data and real-time insights is key to optimizing for consumers and driving cross-channel digital revenue.

Need help explaining SEO to people who don't fully understand SEO – like a client or your boss? Here are some great analogies you can use.

The team at Search Engine Land is incredibly excited to announce that our iconic Periodic Table of SEO Factors has been refreshed for 2019 in a major way.

Forget longtail keywording and meta-tag stuffing. See your articles and blog posts for what they should be: informative, engaging and focused forays into the ...

An organic search strategy is a crucial part of a holistic marketing strategy. Making better decisions on behalf of your *content* means your hard work should net ...

Can a paywalled subscription website be successful in organic search? Absolutely! Find out how to balance free and premium *content* for SEO in this post.

For Cars.com, the popular automotive marketplace, the March 2019 core update was good: the company has seen a 49% increase in search visibility since.

Following are this week's synopses of shows on KBFD TV, which televises Korean dramas with English subtitles. Weekly Update. 'The Nokdu Flower'. Episodes ...

In a Webmaster Hangout, Google's John Mueller answered a question from a web publisher who asked what to do about a suspected negative SEO attack.

In 2011, Google coined the phrase Zero Moment of Truth. They recognized how consumer behavior was changing in the online world. The Zero Moment of Truth ...

Under attack by Negative SEO and disavowing links hasn't worked? This may help.

SEO is at the core of your online brand awareness, discoverability, and engagement. In order for your business to grow and be competitive in today's rapidly ...

Separate and clearly understand the categories before defining your marketing plan.

One year into a new SEO strategy, TripAdvisor's SmarterTravel is seeing traffic increases of up to 70 percent for some brands.

Last week, outdoor clothing brand The North Face and its ad agency Leo Burnett Tailor Made, came under fire after the agency updated images on Wikipedia ...

Eric Enge talks about his colorful career and offers advice on building an agency, communicating the value of SEO, and the importance of paying it forward.

The world of SEO might seem like a daunting and complicated one for those who haven't encountered it in their business before. Used by millions of companies ...

If your regular page isn't landing in the top 20 search engine results, a smart image SEO strategy can help.

SEO is in a constant state of change. And that brings about changes in keyword usage as well. Before the year 2011, adding a keyword in your Meta Tags and ...

Email marketing is a low-cost way of engaging with your customers. But it offers one more benefit: it can help you improve your search engine optimization.

Yoast SEO's latest update enhances its FAQ blocks by automatically generating structured data to accompany questions and answers. The update also ...

Chicago is home to a large selection of top-tier SEO/SEM agencies that can help. We've rounded up 10 you should know.

Ready to put Wix SEO to the test? Wix is recruiting two agencies to battle for the highest ranking on Google for the query “Wix SEO”. Details here.

Greg Gifford talks about boosting local SEO with Google My Business, some of the new features to look into, and the tricks that will help you get ahead.

Do you remember the bold projection that by 2020, 84% of internet traffic would be video? Here's a more recent prediction gaining the headlines: half of all ...

The “answer box” is Google's way of responding to questions directly from the top of the search results page so that searchers don't need to leave that page to ...

Are you looking for ways to improve your SEO? Do you want to steal your competitor's links and take away their rankings? Connex Digital share their 5-step ...

Lee Wilson, head of services and SEO at Vertical Leap, has had enough of organisations putting together elaborate campaigns, *content* and metrics which ...

In the last 3 months, we did extensive research into the voice results from the Google Assistant via both smart..

How do you choose a web design or SEO professional? How much should you pay them? A low-cost solution or vendor can often cost you more in the long run.

If you run any kind of business in the modern world, then you can't afford to ignore SEO and these are the elements of good SEO.

Whether you're starting your own business or trying to get a leg up on your job hunt, understanding the nuts and bolts of digital marketing is essential. There are ...

I am sitting here in the London airport waiting for my flight out and I keep thinking how amazing the SEO and SEM industry and community is here in London.

Gen3 Marketing is honored to win the award for “Best Retail Search Initiative - SEO” by Search Engine Land. The award was given in recognition of Gen3's ...

PCMag provides expert techniques on how to use email marketing to get your audience on your website.

Voice search has evolved over the years. What once seemed like an odd troupe in a science fiction show is now commonplace. We have all turned to Siri to get ...

Turns out the HTTPS ranking signal matters more than we thought. And broken SSL certificates are now confirmed to hurt SEO.

Tools that facilitate (and accelerate) work on-site optimization and make the *content* better, more precisely and better marked are of increasing importance.

Vrbo is hiring for a SEO Analyst ASO in Austin. Find more details about the job and how to apply at Built In Austin.

Digital marketing has evolved significantly over the last couple of decades. The days when you could stuff your *content* with keywords and rank on top of the ...

ASOS profits fell by 87% in their February financial-earnings report, caused by multiple SEO mistakes while redesigning their website and entering new markets.

Flash back to 2017/2018 and it wouldn't have taken much looking around to see that every SEO news website out there were raving about voice being the future ...

Google's John Mueller was asked in a Webmaster Hangout what to do if a site is suffering a traffic loss due to Google's June 2019 broad core algorithm update.

With the advancements in technology nowadays, traditional businesses like roofing companies are shifting their gears towards taking advantage of the Internet, ...

SEO-Focused *Content* Marketing boils down to writing good copy for your website that helps to improve your organic search engine rankings. “Coming up high ...

Your role in a nutshell: We are looking for a tenacious self-starter who has strong communication skills and is passionate about delivering the best ...